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¸≈ø¬ıÒ± Ú±Ô±Àfl¡º ˜±ÀÚ ˜˝◊ ¬ı≈Ê√±¬ı ø¬ı‰¬±ø1ÀÂ√± Traditional way-Ó¬ ˚ø√ ’±À¬Û±Ú±1 AdsŒÈ¬± 1 lakh ˜±Ú≈˝√1 ˜±Ê√Ó¬ Δ·ÀÂ√ ¬ı≈ø˘ Òø1 ˘›“ ŒÓ¬ÀôL Ó¬±1 ˜±Ê√Ó¬ Œfl¡˝◊Ê√Ú õ∂fl‘¡Ó¬ÀÓ¬ ’±À¬Û±Ú±1 Buyer∑ ¤fl¡˘±‡ ˜±Ú≈À˝√√ Product ŒÈ¬± Œ√ø‡À˘ ˜±ÀÚ˝◊ ŒÓ¬›“À˘±Àfl¡ ’±À¬Û±Ú±1 Product ŒÈ¬±1 √1fl¡±1 ’Ú≈ˆ¬¬ı Úfl¡ø1¬ı› ¬Û±À1Ø fl¡±1Ì ¤˝◊ ¤fl¡˘±‡ ˜±Ú≈˝√1 ˜Ú øˆ¬iß, ¬ı˚˛¸ øˆ¬iß ˝◊Ó¬…±ø√ ˝◊Ó¬…±ø√º øfl¡c Internet marketing-Ó¬ ¤˝◊ÀȬ± ¸•Û”Ì« ›À˘±Ó¬±, ˝◊˚˛±Ó¬ ˚ø√ 10,000 ˜±Ú≈À˝√√ ’±À¬Û±Ú±1 Page ŒÈ¬± View fl¡ø1ÀÂ√ ŒÓ¬ÀôL Ó¬±1 8,000 ˜±Ú≈À˝√√˝◊ ’±À¬Û±Ú±1 Potential buyerº fl¡±1Ì ˝◊˚˛±Ó¬ ˜±Ú≈À˝√√ øÚÀÊ√ øÚÊ√1 ¸˜˚˛ ‡1‰¬ fl¡ø1 Google-Ó¬ Search fl¡ø1 Œ˝√√ ’±ø˝√√ ’±À¬Û±Ú±1 Page-ŒÈ¬±1 ›‰¬1 ¬Û±˝◊ÀÂ√º ’±¬Û≈øÚ fl¡±Àfl¡± ŒÊ√±1 fl¡ø1 Ads ŒÈ¬± Œ√‡±˝◊ Ôfl¡± Ú±˝◊Ø ¤˝◊ÀȬ± ¤È¬± ά±„√√1 Differenceº fl¡Ô±ÀȬ± ’˘¬Û ˆ¬±ø¬ı ‰¬±À˘˝◊ ’±¬Û≈øÚ ¬ı≈øÊ√ ¬Û±¬ıº ˝◊˚˛±1 Î◊¬¬Ûø1› Internet Œ˚˛ ’±˜±fl¡ Global village-Ó¬ ¬Ûø1ÌÓ¬ fl¡ø1 ø√ÀÂ√º ˝◊˚˛±1 Œfl¡±ÀÚ± Œˆ¬ÃÀ·±ø˘fl¡ ¸œ˜± Ú±˝◊º
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ø¬ıù´1 ¸fl¡À˘± ¬Ûø1øÒ ˆ¬±ø„√√ ˝◊ ¸±Ò±1Ì Ê√Ú·Ì1 ˜±Ê√Ó¬ Œ¸±˜±˝◊ Δ·ÀÂ√º ’±À¬Û±Ú±À˘±Àfl¡ Œ˚ Type fl¡À1 www-1 ¤˝◊ øÓ¬øÚȬ± w 1 ˜±ÀÚ Δ˝√√ÀÂ√ world wide web ˜±ÀÚ ø¬ıù´Ê√≈ø1 Ôfl¡± ¤fl¡ Networkº ’±¬Û≈øÚ &ª±˝√√±È¬œÓ¬ ¬ıø˝√√ Ads ¤È¬± Assam Yellow Page-Ó¬ ø√˚˛± ˜±ÀÚ ¤˝◊ÀȬ± Ú≈¬ı≈Ê√±˚˛ Œ˚ ’fl¡˘ ’¸˜1 ˜±Ú≈À˝√√À˚˛˝◊ Ads ŒÈ¬± Œ√ø‡¬ı, ¤˝◊ÀȬ± ¤È¬± Global ¬ıdº America ¬ı± Japan 1 ˜±Ú≈À˝√√› ŒÓ¬›“À˘±fl¡1 ‚1Ó¬ ¬ıø˝√√ ’±À¬Û±Ú±fl¡ Access fl¡ø1¬ı ¬Û±À1º ·øÓ¬Àfl¡ ¸“‰¬± ’Ô«Ó¬ ¤˝◊ ¬ı…ª¶ö±Ó¬ ’±˜±1 ·±›“1 ˜±øȬ1 ¬ıdÀȬ±› ø¬ıù´√1¬ı±1Ó¬ õ∂øӬᬱ ˘±ˆ¬ fl¡ø1¬ı ¬Û±ø1ÀÂ√º ø˚ÀȬ± ’±øÊ√ ’±Ú Œfl¡±ÀÚ± Media-˝◊ fl¡ø1¬ı ¬Û1± Ú±˝◊º ¸˝√√¶⁄Ê√ÀÚ Œ˜±fl¡ õ∂ùü fl¡À1 Œ˚ ’±øÊ√1 Globalization-1 ø√ÚÓ¬ ’±˜±1 √À1 é≈¬^ ’±1n∏ ˜Ê√˘œ˚˛± Œ√±fl¡±Úœ ¬ı± ¬ı…ª¸±˚˛œÀ¬ı±À1 ¬ı±1n∏ Corporate Œ·±á¬œ1 √À1 ά±„√√1 ά±„√√1 Multi National Company Œ¬ı±11 Marketing-1 ’±·Ó¬ øÓ¬ø©Ü Ô±øfl¡¬ı ¬Û±ø1˜ Ê√±ÀÚ±∑ ˜˝◊ ˜±S ¤È¬± fl¡Ô±˝◊ fl¡˜À˚ ¬ıÓ¬«˜±Ú Local Business Œ¬ı±11 &1n∏Q øfl¡c ’±·1 Ó≈¬˘Ú±Ó¬ ¬ı±øϬˇÀÂ√º Technology Œ˚˛ ¸fl¡À˘±Àfl¡ õ∂±˚˛ ¸˜±Ú ¸≈ø¬ıÒ± ’±·¬ıϬˇ±˝◊ÀÂ√, Technology fl¡±À1± ¤fl¡À‰¬Ó¬œ˚˛± ¸•ÛøM√√ Ú˝√√˚˛º ’±øÊ√1 ˚≈·1 ¸˜˚˛1 ’±˝√√ı±ÚÀȬ± ¬ı≈Ê√fl¡ ’±1n∏ ˝◊˚˛±1 ˘·Ó¬ ¸˜±ÀÚ Œ‡±Ê√ ø˜˘±˝◊ ’±·¬ı±Ï¬ˇfl¡º Œ√ø‡¬ı Corporate 1 √À1 ’±¬Û≈øÚ› ¸˜±ÀÚ ø¬ıù´¬ıÊ√±1Ó¬ Expouser ˘±ˆ¬ fl¡ø1¬ı ¬Û±ø1ÀÂ√º Internet Market ¬ı± e-commerce ‡Ú ¤ÀÚfl≈¡ª± Δ˝√√ÀÂ√ Œ˚ ’±ÚÀ˝√√ Ú±˘±À· ’±¬Û≈øÚ ˚ø√ ø¬ı‰¬±À1 ŒÓ¬ÀôL ’¸˜1 fi ŒÈ¬„√√±ÀȬ±› øfl¡c ø¬ıÀ√˙Ó¬ ø¬ıSêœ øfl¡¬ı ¬Û±ø1¬ıØ ¬ı±fl¡œ ¸fl¡À˘ ŒÚ± øfl¡ fl¡ø1 ’±ÀÂ√, ˝◊˚˛±Àfl¡˝◊ Marketing fl¡ø1 ’±ÀÂ√º Product ø¬ıSêœ fl¡1±1 Technique ’±øÊ√fl¡±ø˘ ¬ıU Œ¬ıÀ˘· ˝√√í˘ ’±·1 Traditional ¬ÛXøÓ¬ ˜±øÚ ˚ø√ ¤‡Ú Œ√±fl¡±Ú ‡≈ø˘ Show case-Ó¬ fi ŒÈ¬„√√± ¤È¬± ˆ¬1±˝◊ ΔÔ ’±¬Û≈øÚ ’±˙± fl¡À1 ¤˝◊ÀȬ± ø¬ıSêœ fl¡1±1 ŒÓ¬ÀôL ’±øÊ√1 ø√ÚÓ¬ ˝◊˚˛±1 Probability ‡≈À¬ı˝◊ fl¡˜º Marketing-1 Œé¬SÓ¬ ‰¬±ø1Ȭ± PŒ˚˛ ¸√±˚˛ ’¢∂±øÒfl¡±1 ¬Û±˚˛ ’±ø˝√√ÀÂ√º ¤˝◊ ‰¬±ø1Ȭ± P ˝√√í˘ñ
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õ∂Ô˜ P ˜±ÀÚ Price, ’Ô«±» ¬ıd1 √±˜º ˚ø√ ’±À¬Û±Ú±1 ¬ıd1 √±˜ Market-1 ’±Ú¸fl¡˘Ó¬Õfl¡ Œ¬ıøÂ√ ˝√√˚˛ ŒÓ¬ÀôL Œfl¡±ÀÚ ’±À¬Û±Ú±1 Œ√±fl¡±Ú1 ¬ıd øfl¡øÚ¬ı∑ ’±Ú˝√√±ÀÓ¬ ˚ø√ ¬ıd1 √±˜ ’±¬Û≈øÚ ‡≈¬ı fl¡˜±˚˛ ø√À˚˛ ŒÓ¬ÀôL Ó¬±1 ¬Û1± ’±À¬Û±Ú±1 lost Œ˝√√±ª±1 ¸yªÚ± Œ√‡± ˚±˚˛º ’±·1 Traditional Market-Ó¬ ˜±Ú≈À˝√√ ¬ıd √1±˝◊ ˆ¬±˘ ¬Û±˝◊øÂ√˘º ¬ıd ¤È¬± ˘±ø1 ø¬ÛøȬøfl¡ ‰¬±˝◊ Œ√±fl¡±Úœ1 ˘·Ó¬ ¬ıU ‚∞Ȭ± ¸˜˚˛ √1√±˜ fl¡ø1À˝√√ ¬ıd øfl¡øÚ ’±Úμ ˘±ˆ¬ fl¡ø1øÂ√˘º ’±¬Û≈øÚ ¬ıÓ¬«˜±Ú &ª±˝√√±È¬œ1 √À1 ‰¬˝√√1À¬ı±1Ó¬ ¤ÀÚfl≈¡ª± Customer ’±øÊ√› ¬Û±¬ıº øfl¡c ¸˜˚˛ Rapidly change Δ˝√√ÀÂ√ ’±1n∏ ¤fl¡À|Ìœ1 ŒSêȬ±1 ¸‘ø©Ü Δ˝√√ÀÂ√ ø˚ ¸fl¡À˘ Fix Price-1 Œ√±fl¡±Ú1 ¬ıd Î◊¬øͬӬ ˜”˘… ø√ øfl¡øÚ ˆ¬±˘ ¬Û±˚˛º ¤˝◊ ¸fl¡˘ New Customer-1 ¬ı˚˛¸ 20 1 ¬Û1± 35 ¬ıÂ√11 øˆ¬Ó¬1Ó¬ ˝√√í¬ıº ¤›“À˘±Àfl¡ ’¬ı±¬ıÓ¬ Ó¬fl¡«±-Ó¬øfl¡« fl¡ø1 ¬ıd øfl¡øÚ ˆ¬±˘ Ú±¬Û±˚˛ ˚íÓ¬ Resonable Price-Ó¬ ¬ıd ¬Û±¬ı Ó¬±ÀÓ¬˝◊ øfl¡øÚ¬ıº ·øÓ¬Àfl¡ ’±¬Û≈øÚ ˚ø√ Œ√±fl¡±Ú1 ¬ıd1 ø¬ıøSê ¬ı‘øX fl¡ø1¬ı ø¬ı‰¬±ø1ÀÂ√ ŒÓ¬ÀôL ¤˝◊ ÚÓ≈¬Ú Customer base-ŒÈ¬±1 fl¡Ô± ø‰¬ôL± fl¡1±1 õ∂À˚˛±Ê√Úœ˚˛Ó¬± ¬ıÓ¬«˜±Ú ’±ø˝√√ ¬Ûø1ÀÂ√º fl¡±1Ì ’±øÊ√1 Student ’˝√√± fl¡±ø˘1 ’±À¬Û±Ú±1 Potential customerº ’±˜±1 Ô˘≈ª± Business man ¸fl¡À˘ øÚÊ√1 ˜ÚÀ¬ı±1 ’˘¬Û ¬ı˝√√˘ ø√˙Ó¬ ÚÓ≈¬Ú ‘√ø©ÜÀfl¡±Ì1 Ù¬±˘1 ¬Û1± ø‰¬ôL± fl¡ø1 Œ‰¬±ª±1 õ∂À˚˛±Ê√Úœ˚˛Ó¬± ’±ø˝√√ ¬Ûø1ÀÂ√º ¤È¬± ¸±Ò±1Ì Observation 1 ¬Û1± Î◊¬√±˝√√1Ì ø√ÀÂ√±- ’±˜±1 ˝◊˚˛±Ó¬ ˚ø√ Hotel ¬ı± Restaurant ’±ø√Ó¬ ‡±…√¬ıd Order fl¡ø1 ‚1Õ˘ Packing fl¡ø1 ø√¬ıÕ˘ ø√À˚˛, ŒÓ¬ÀôL Extra 5 rupees per box packing ‡1‰¬ ˘˚˛, ’±À¬Û±Ú±À˘±fl¡À1± ‰¬±Õ· ¬ıUÓ¬À1 ¤˝◊ÀȬ± Experience Δ˝√√ÀÂ√Ø ’±Ú˝√√±ÀÓ¬ ˚ø√ ’±¬Û≈øÚ Pizzahat ¬ı± KFC-Ó¬ Phone fl¡ø1 ¬ıd1 Order ø√À˚˛ ŒÓ¬ÀôL ŒÓ¬›“À˘±Àfl¡ ’±¬Û≈øÚ Order ø√˚˛± ‡±√…ø‡øÚ 30 ø˜øÚȬ1 øˆ¬Ó¬1ÀÓ¬ Δ· ’±À¬Û±Ú±fl¡ ‚1ÀÓ¬ ø√ ’±ø˝√√¬ıº ˚ø√ øfl¡¬ı± fl¡±1ÌÓ¬ 30 ø˜øÚȬ1 øˆ¬Ó¬1Ó¬ Delivery ø√¬ı ŒÚ±ª±À1 ŒÓ¬ÀôL ‡±√…¬ıd1 √±˜ ŒÓ¬›“À˘±Àfl¡ ’±À¬Û±Ú±1 ¬Û1± Ú˘˚˛Ø ¤øÓ¬˚˛± Î◊¬¬ÛÀ1±Mê ≈√À˚˛±È¬± fl¡Ô±˝◊ ’˘¬Û ˆ¬±ø¬ı ‰¬±›fl¡, ¤Í¬±˝◊Ó¬ ˜˝◊ øÚÀÊ√ ¬ıd ’±øÚ¬ıÕ˘ Δ·ÀÂ√± ’±1n∏ Œ˜±1 ¬Û1±˝◊ Extra 5 ¬ı± 10 Ȭ± Packing charge Δ˘ÀÂ√ ’±1n∏ ’±Ú ¤Í¬±˝◊Ó¬ Œ˜±1 ¤È¬± Phone call-ŒÓ¬ ¬ıd ’±ø˝√√ ‚1ÀÓ¬ ˝√√±øÊ√1º ¤˝◊À¬ı±1 fl¡±1ÌÀÓ¬˝◊ Multinational Œ¬ı±À1 ˜±Ú≈˝√1 ˝√√+√˚˛ ‰≈¬¬ı ¬Û±ø1ÀÂ√ ’±1n∏ ¸˜¢∂ ø¬ıù´Ê√≈ø1 ŒÓ¬›“À˘±Àfl¡ Business fl¡ø1¬ı ¬Û±ø1ÀÂ√º
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›¬ÛÀ1±Mê fl¡Ô±ø‡øÚ1 ¸±1±—˙ ¤ÀÚfl≈¡ª± Œ˚ ¬ıd1 √±˜1 ˘·ÀÓ¬ Service to customer Ê√øάˇÓ¬ Δ˝√√ ’±ÀÂ√º Service ø˚˜±Ú ˆ¬±˘ ˝√√í¬ı ’±À¬Û±Ú±1 ¬ıd1 Sale-› ø¸˜±ÀÚ ¬ı‘øX ¬Û±¬ıº Online ¬ıÊ√±1 ‡Ú ¬ı1 õ∂øÓ¬À˚±·œÓ¬±˜”˘fl¡, ˝◊˚˛±Ó¬ Ôfl¡± ø¬ı‡…±Ó¬ ø¬ı‡…±Ó¬ e-commerce site Œ¬ı±11 ˜±Ê√Ó¬ Ó¬±˜±˜ õ∂øÓ¬À˚±ø·Ó¬±º ˝◊˚˛±Ó¬ Product Œ¬ı±11 Picture-1 ˘·ÀÓ¬ Price-Œ¬ı±1 Ò≈Úœ˚˛± Δfl¡ Display fl¡1± Ô±Àfl¡, ’±À¬Û±Ú±1 ˚ø√ ˆ¬±˘ ˘±ø·ÀÂ√ Ó¬»é¬Ú±Ó¬ Choose fl¡ø1 Netbanking ¬ı± Credit ¬ı± Debit fl¡±Î¬«1 Œ˚±À·ø√ Payment fl¡ø1 Order ø√¬ı ¬Û±À1º 2 ¬ı± 3 ø√Ú1 ˜”1Ó¬ ¬ıd ’±ø˝√√ ’±À¬Û±Ú±1 Address -Ó¬ ˝√√±øÊ√1º ˝◊˚˛±1 Î◊¬¬Ûø1› Cash on delivery option› ’±ÀÂ√, ˜±ÀÚ ¬ıd ’±ø˝√√ Œ¬Û±ª±1 ¬Û±Â√Ó¬À˝√√ ’±¬Û≈øÚ Pay fl¡ø1¬ıº øfl¡ ¸≈μ1 ¬ı…ª¶ö±Ø ¤˝◊ Online marketing ‡Ú Exponential ˝√√±1Ó¬ Business ¬ı‘øX fl¡ø1¬ıÕ˘ ¸é¬˜ Δ˝√√ÀÂ√, ’±1n∏ ˚±1 ¬ı±À¬ı ’±˜±1 Local vendore ¸fl¡˘1 Business øfl¡Â≈√ ˜μ± Δ˝√√ÀÂ√ ¬ı± ˝√√í¬ıÕ˘ Δ· ’±ÀÂ√º ˆ¬±˘ Brand-1 Smart Mobile ¤È¬± &ª±˝√√±È¬œ1 Market Ó¬ ˚ø√ 8,000˚- Ȭfl¡± ˝√√˚˛ ŒÓ¬ÀôL Œ¸˝◊ ¤Àfl¡ Company-1 ¤Àfl¡ Brand ¬ı± Model-1 Mobile ŒÈ¬± ’±¬Û≈øÚ e-commerce-Ó¬ 500˚- Ȭfl¡± fl¡˜Ó¬ ¬Û±˝◊ ’±ÀÂ√Ø ·øÓ¬Àfl¡ ¤˝◊ PriceŒÈ¬±Àª Sale-1 Œé¬SÓ¬ ø¬ı1±È¬ õ∂ˆ¬±¬ı Œ¬Û˘±˚˛º ø¡ZÓ¬œ˚˛ PŒÈ¬± Δ˝√√ÀÂ√ Place ø˚Àfl¡±ÀÚ± ¸±Ò±1Ì :±Ú Ôfl¡± ˜±Ú≈À˝√√˝◊ ’±À¬Û±Ú±fl¡ fl¡í¬ı Œ˚ Œ√±fl¡±Ú‡Ú1 Place ŒÈ¬± ˆ¬±˘ ˝√À˘ Œ˝√√ ‰¬ø˘¬ıº ˝√√˚˛, Traditional Œ¬ı¬Û±11 Œé¬S ¤˝◊ÀȬ± ¤fl¡√˜ ¸“‰¬± fl¡Ô±º Sale ¬ı‘øX fl¡ø1¬ıÕ˘ ˝√√íÀ˘ ’±À¬Û±Ú±1 ¬ı…ª¸±˚˛ õ∂øÓ¬¶ö±ÚÀȬ± Market Place-1 ¸¬ı±ÀÓ¬±Õfl¡ Î◊¬M√√˜ ͬ±˝◊Ó¬ Ôfl¡±ÀȬ± õ∂À˚˛±Ê√Úº øfl¡c ¤˝◊ Concept ŒÈ¬± Depend fl¡À1 ’±À¬Û±Ú±1 ¬ı…ª¸±˚˛ÀȬ±1 Type-1 ›¬Û1Ó¬, ¸fl¡À˘± Type-1 ¬ı…ª¸±˚˛1 ¬ı±À¬ı ¤˝◊ Place Œ¬ı±˘± ¬ıdÀȬ±Àª ø¸˜±Ú õ∂ˆ¬±ª ø¬ıô¶±1 fl¡ø1¬ı ŒÚ±ª±À1º Online e-commerce site-Œ¬ı±1 Virtuarl world-Ó¬ õ∂øÓ¬ø¶öÓ¬ ˝◊ ’±‰¬˘ÀÓ¬ fl¡íÓ¬ ’±ÀÂ√ Ó¬±fl¡ Ê√Ú±1 õ∂À˚˛±Ê√ÀÚ˝◊ Ú±˝◊º ˚ø√ ’±¬Û≈øÚ› ’±À¬Û±Ú±1 Business ŒÈ¬±1 ¬ı±À¬ı Online Ads ø√ øfl¡¬ı± Order ¬Û±˚˛ ŒÓ¬ÀôL Order ø√˚˛± ˜±Ú≈˝√Ê√Ú1 ¬ı±À¬ı ’±À¬Û±Ú±1 Œ√±fl¡±Ú ¬ı± ¬ı…ª¸±˚˛ õ∂øÓ¬¶ö±ÚÀȬ±1 Physical Location ŒÈ¬± ø¸˜±Ú &1n∏Q¬Û”Ì« fl¡Ô± Ú˝√√˚˛º ŒÓ¬›“ Order ø√ÀÂ√, ’±¬Û≈øÚ ¬ıd Supply ø√ÀÂ√, ˜±S ø¸˜±ÀÚ˝◊º ·øÓ¬Àfl¡ Online Yellow Page ’±ø√ ¬ı…ª¶ö±À¬ı±À1 é≈¬^ ’±1n∏ ˜Ê√˘œ˚˛± Business Man ¸fl¡˘1 ¬ı±À¬ı ÚÓ≈¬Ú ¸y±¬ıÚ± ’øÓ¬ fl¡˜‡1‰¬ÀÓ¬ Δ˘ ’±ø˝√√ÀÂ√º ‚1ÀÓ¬ ¬ıø˝√√ ¬ı± ¸1n∏ Œ√±fl¡±Ú ¤‡ÚÀÓ¬± ¬ıø˝√√ ’±øÊ√ fl¡±ø˘ ˆ¬±˘ Service-1 Œ˚±À·ø√ ¬ıU˜±Ú≈À˝√√ ˆ¬±˘ Business fl¡ø1¬ıÕ˘ ¸é¬˜ Δ˝√√ÀÂ√º Ó‘¬Ó¬œ˚˛ P ŒÈ¬± Δ˝√√ÀÂ√ Productº Œfl¡±ÀÚ± Œfl¡±ÀÚ± ¬ı…ª¸±˚˛1 ¬ı±À¬ı ¤˝◊ P ŒÈ¬± Δ˝√√ÀÂ√ Product ’±ÚÀfl¡±ÀÚ±¬ı±1 ¬ı±À¬ı Service ¬ı± Concept› ˝√√í¬ı ¬Û±À1º ˜≈ͬ1 ›¬Û1Ó¬ ’±¬Û≈øÚ BusinessŒÈ¬±1 Ê√ø1˚˛ÀÓ¬ ø˚ÀȬ± Customer-1 ’±·Õ˘ Î◊¬ø˘˚˛±˝◊ ø√ÀÂ√ Ó¬±1 Quality ¬ı± &Ì·Ó¬ ˜±Ú ˆ¬±˘ ˝√√í¬ı˝◊ ˘±ø·¬ıº Œ¬ı˚˛± Quality ¬ı± Œ¬ı˚˛± Service ø√ ’±¬Û≈øÚ ’±øÊ√1 ø√ÚÓ¬ Œfl¡ÀÚÕfl¡ ¬ı…ª¸±˚˛ fl¡ø1¬ı∑ fl¡±1Ì ¤È¬± fl¡Ô± ’±ÀÂ√ Ú˝√√˚˛ Œ¬ı±À˘ ëëŒÈ¬„√√± ’±˜ ¤¬ı±1À˝√√ ø¬ıSêœ fl¡ø1¬ı ¬Û±ø1ííº ·øÓ¬Àfl¡ Quality control-1 ›¬Û1Ó¬ &1n∏Q øÚø√ Business fl¡ø1À˘ Ó¬±1 Ù¬˘ Œ˚ ‡≈¬ı ˆ¬±˘ Ú˝√√¬ı Œ¸˝◊ÀȬ± ÒËn∏¬ı ¸Ó¬…º ˝◊˚˛±1 Î◊¬¬Ûø1› ’±¬Û≈øÚ ø¬ıSêœ fl¡ø1¬ı Œ‡±Ê√± ¬ıdÀȬ±1 Market-Ó¬ øfl¡˜±Ú Demand ’±ÀÂ√ Ó¬±fl¡ Ê√±øÚ¬ı≈øÊ√ Œ˘±ª±ÀȬ± ‡≈À¬ı˝◊ õ∂À˚˛±Ê√Ú ’±ÀÂ√º Product-1 Quality ˆ¬±˘ ˝√√íÀ˘› Ú‰¬ø˘¬ı ¬Û±À1 ˚ø√À˝√√ Ó¬±1 Î◊¬¬ÛÀ˚±·œÓ¬± ¤Àfl¡± Ú±˝◊º ’±øÊ√fl¡±ø˘1 Online Yellow Page Service Provider-¸fl¡À˘ internet-1 ¢∂±˝√√fl¡ ¸fl¡˘1 ˜±Ê√Ó¬ ø¬ıøˆ¬iß Ò1Ì1 Poll fl¡ø1 Product Œ¬ı±11 Demand-1 ø¬ı¯∏À˚˛ Market Analysis fl¡ø1 ˘˚˛º ’±¬Û≈øÚ Ê√±øÚ ’±‰¬ø1Ó¬ ˝√√í¬ı Œ˚ Online-Ó¬ order ¬Û±˚˛ ‰¬±˝√√¬Û±Ó¬1 ·Â√1 ˜”Ϭˇ± Supply ø√ ¤˝◊ ’¸˜ ˜≈˘≈fl¡À1˝◊ ˜±Ú≈À˝√√ ˘±‡ Ȭfl¡± Î◊¬¬Û±Ê√«Ú fl¡ø1¬ıÕ˘ ¸é¬˜ Δ˝√√ÀÂ√º ·øÓ¬Àfl¡ Awarness ¬ı± ¸Ê√±·Ó¬±˝◊ ˜±Ú≈˝√1 Ê√œªÚÕ˘ ¸±—‚±øȬfl¡ ¬Ûø1¬ıÓ¬«Ú ’±ÀÚº ’±øÊ√1 ˚≈·ÀÓ¬± ˚ø√ ’±¬Û≈øÚ ÚÓ≈¬Ú Technology Œ˚˛ ’±·¬ıÀϬˇ±ª± ¸≈ø¬ıÒ± ¸˜”˝√ ¢∂˝√Ì fl¡ø1¬ıÕ˘ ¸é¬˜ Œ˝√√±ª± Ú±˝◊ ŒÓ¬ÀôL ˝◊ ¬ı1 ¬Ûø1Ó¬±¬Û1 fl¡Ô±Ø ¤˝◊ ‰¬Ó≈¬Ô« P ŒÈ¬± Δ˝√√ÀÂ√ promotionº ¬ıUÀ˘±Àfl¡ ˆ¬¬ı±1 √À1 Promotion ˜±ÀÚ øfl¡c Advertisement Ú˝√√˚˛º Advertisement ˝√√í˘ Promotion-1 ¤È¬± Partº ø˚Àfl¡±ÀÚ± ¤È¬± Business ¬ı± Organization fl¡ Ê√Ú¸±Ò±1Ì1 ˜±Ê√Ó¬ Ê√Úøõ∂˚˛ fl¡ø1¬ıÕ˘ ˝√√íÀ˘ Promotion-1 øÚÓ¬…±ôL˝◊ õ∂À˚˛±Ê√Ú ’±ÀÂ√º ·øÓ¬Àfl¡ ’±ø˜ Ê√±øÚ¬ı ˘±ø·¬ı ¬Œ˚ ¤˝◊ Promotion
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Œfl¡ÀÚ√À1 fl¡ø1¬ı ˘±À· ’±1n∏ ˝◊˚˛±1 ˜”˘ Î◊¬¬Û±√Ú ¸˜”˝√ øfl¡ øfl¡∑ õ∂À˜±‰¬Ú1 ˘·Ó¬ Ê√øάˇÓ¬ ø√˙ ¸˜”˝√ ˝√√í˘ñ 1) ø¬ıù´±¸À˚±·…Ó¬± 2) PR ’Ô«±» Public Relationship 3) Advertisement ¬ı± ø¬ı:±¬ÛÚ ’±ø˜ ˝◊˚˛±Ó¬ ø˚À˝√√Ó≈¬ Online marketing ’±1n∏ e-commerce 1 ø¬ı¯∏À˚˛ ’±À˘±‰¬Ú± fl¡ø1 ’±ÀÂ√±, ·øÓ¬Àfl¡ Ê√Ú¸±Ò±1ÀÌ Online-Ó¬ Product ¤È¬±1 Picture ‰¬±˝◊ ¬ı± ¬ÛøϬˇ Œfl¡ÀÚ√À1 ’±À¬Û±Ú±1 Œ√±fl¡±Ú ¬ı± Product ŒÈ¬± ø¬ıù´±¸Ó¬ ˘¬ı∑ ˝◊˚˛±1 ¬ı±À¬ı øÚ(˚˛ ¢∂±˝√√fl¡ Ê√ÀÚ Online-Ó¬ ø√ ŒÔ±ª± ’±À¬Û±Ú±1 Phone No-Ó¬ Phone fl¡ø1 Enquery fl¡ø1¬ı Ú±˝◊ ¬ı± ’±À¬Û±Ú±Õ˘ Mail ¬Ûͬ±¬ıº ¤˝◊ Phone call ¬ı± Mail Œ¬ı±11 Î◊¬M√√1 ˚ø√ Professional way-Ó¬ ø√¬ı ¬Û1± Ú±˚±˚˛ ŒÓ¬ÀôL ˝◊˚˛±1 ¬Û1± ’±À¬Û±Ú±1 Business-Ó¬ ø¬ı1+¬Û õ∂ˆ¬±¬ı ¬Û1±ÀȬ± ¶§±ˆ¬±ø¬ıfl¡º ·øÓ¬Àfl¡ ¢∂±˝√√fl¡ ˘·Ó¬ Phone-Ó¬ fl¡Ô± ¬Û±ÀÓ¬±ÀÓ¬ ’øÓ¬ ¸±ªÒ±ÚÀ1 Posative ’±1n∏ Confident way-Ó¬ fl¡1±ÀȬ± õ∂À˚˛±Ê√Úº ˝◊˚±˛ 1 Î◊¬¬Ûø1› ISO Certificate, Trade Mark Registration, ISI Mark, Dealer certificate, Award ’±ø√À˚˛ ’±À¬Û±Ú±1 Product ¬ı± Brand ŒÈ¬±1 ø¬ıù´±¸À˚±·…Ó¬± ¬ıϬˇ±˚˛º ·øÓ¬Àfl¡ Online-Ó¬ Add ø√˚˛±1 ¸˜˚˛Ó¬ ¤˝◊ Certificate Œ¬ı±11 ¸√ƒ¬ı…ª˝√√±1 fl¡ø1 Ó¬±1 Image ’±ø√ Upload fl¡ø1¬ı ˘±À·º õ∂ÀÓ¬…fl¡ Business Establishment Œ1 ¤È¬± Ò”Úœ˚˛± ’±1n∏ Meaningful Logo Ôfl¡±1 √1fl¡±1º ¤˝◊ Œé¬SÓ¬ Œ√‡± ˚±˚˛ Œ˚ ¸±Ò±1Ì Business man ¸fl¡˘ ¤˝◊ Logo design ¸•ÛÀfl¡« ¬ı1 ¸À‰¬Ó¬Ú Ú˝√√˚˛º ¬Û≈1øÌ Business ¬ı±¬Û-√±√±1 ø√Ú1 ¬Û1± ¤˝◊√À1 Logo ŒÚ±À˝√√±ª±Õfl¡ ‰¬ø˘ ’±ø˝√√ÀÂ√, ·øÓ¬Àfl¡ ¤øÓ¬˚˛± ’±Àfl¡Ã Logo-1 øfl¡ õ∂À˚˛±Ê√Ú ’±ÀÂ√∑ fl¡Ô±ÀȬ± ˝√√˚˛, ‰¬ø˘ ’±ÀÂ√, øfl¡c ’±øÊ√1 Market-1 ‰¬±ø˝√√√± ˜ÀÓ¬ ˚ø√ Online-1 ø√˙Õ˘ Ϭ±¬Ûø˘ ŒÚÀ˜À˘ ŒÓ¬ÀôL ’±1n∏ Œ¬ıøÂ√ø√Ú ¤˝◊√À1 Business fl¡1±ÀȬ± fl¡øÍ¬Ú Δ˝√√ ¬Ûø1¬ıº ¤È¬± Logo ˆ¬±˘ Designer ¤Ê√Ú1 ¡Z±1± fl¡1±¬ıÕ˘ ˝√√íÀ˘ ˜±S 2 ˝√√±Ê√±1 ˜±Ú Ȭfl¡±1 ‡1‰¬ ˝√√¬ı, øfl¡c ˝◊ ’±À¬Û±Ú±1 Business ŒÈ¬±1 ø¬ıù´±¸À˚±·…Ó¬± Public-1 ˜±Ê√Ó¬ ¬ıUø‡øÚ ¬ı‘øX fl¡ø1¬ıº ’±øÊ√1 ¤˝◊ ¸1n∏ Investment ŒÈ¬±Àª ’±ø˝√√¬ı˘·œ˚˛± ø√ÚÀ¬ı±1Ó¬ ’±À¬Û±Ú±fl¡ ˆ¬±˘ Return ø√¬ıº 2˚˛ÀÓ¬ ’±ø˜ ’±À˝√√± Public relationship ¬ı± Ê√Ú¸•Ûfl¡«º Business ¬ı‘øX ˝√√˚˛ Network-1 ¡Z±1±, Business ¬ı‘øX ˝√√˚˛ Ê√Ú¸±Ò±1Ì1 ’±À¬Û±Ú±1 Product ¬ı± Brand ŒÈ¬±1 õ∂øÓ¬ Ôfl¡± ˆ¬±˘À¬Û±ª±1 ¬Û1±º ¬Û≈1øÌ fl¡±˘Ó¬ Public ¬ı≈ø˘À˘ ’±À¬Û±Ú±1 Œ√±fl¡±Ú ¬ı± ¬ı…ª¸±ø˚˛fl¡ õ∂øӬᬱÚÀȬ±Õ˘ ’˝√√± ˜±Ú≈˝√ø‡øÚ1 ˘·Ó¬ Ôfl¡± ¸•Ûfl¡«ÀȬ±Àfl¡ ¬ı≈Ê√±˝◊øÂ√˘º ’±øÊ√1 Gobalization-1 ø√ÚÓ¬ ¤˝◊ Concept ¸˜”ø˘ ¬Ûø1¬ıÓ¬«Ú ‚øȬ˘º Social networking Œ¬ı±11 ¡Z±1± ’±1n∏ Online Assame Yellow Page ’±ø√1 √À1 Business Promotional Œ¬ı±11 ¡Z±1± ’±øÊ√ ’±¬Û≈øÚ ’±À¬Û±Ú±1 ¢∂±˝√√fl¡ ¸fl¡˘1 ˘·Ó¬ ˜Ó¬1 ø¬ıøÚ˜˚˛ fl¡ø1¬ı ¬Û±À1º Facebook, Twitter ’±ø√1 √À1 Ê√Úøõ∂˚˛ Social media Œ¬ı±11 ¡Z±1± ¤˝◊ fl¡±˜ ’øÓ¬ ¸˝√√Ê√ÀÓ¬ fl¡ø1¬ı ¬Û1± ˚±˚˛º www.assamyellowpage.com-Ó¬ Ôfl¡± Public relationship-Œ¬ı±1 ˝√√í˘ñ a) ¢∂±˝√√fl¡1 instant comment ø√˚˛±1 ¬ı…ª¶ö±º b) email-1 ¡Z±1± replay ø√˚˛±1 ¬ı…ª¶ö± c) Vote-1 ¬ı…ª¶ö± d) Share this 1 ¸˝√√±˚˛Ó¬ 50Œ1± ’øÒfl¡ Social networking-Ó¬ õ∂‰¬±1 fl¡1±1 ¬ı…ª¶ö±º ›¬ÛÀ1±Mê ¬ı…ª¶ö±À¬ı±1 ˚ø√ ‡≈¬ı ˆ¬±˘√À1 ¬ı…ª˝√√±1 fl¡ø1¬ı ¬Û1± ˚±˚˛ ŒÓ¬ÀôL ˝√√±Ê√±1 ˝√√±Ê√±1 Public-1 ˜±Ê√Ó¬ ’±À¬Û±Ú±1 ¸•Ûfl¡« ’øÓ¬ ¸˝√√Ê√ÀÓ¬˝◊ ·øϬˇ Î◊¬øͬ¬ı ’±1n∏ ’±¬Û≈øÚ› &ª±˝√√±È¬œ ¬ı± ’¸˜1 ø˚Àfl¡±ÀÚ± ͬ±˝◊Ó¬ Ô±øfl¡À˚˛˝◊ Online Business ’±1y fl¡1±˝◊ Ú˝√√˚˛ ¬ı±ø˝√√11 Multinational company ’±ø√1 ˘·Ó¬ ŒÙ¬1 ˜±ø1¬ı ¬Û±ø1¬ıº Otherwise Ê√¬ı—, øÙv¬¬Ûfl¡±È¬«, ˜La±, ¤˜±Ê√Ú ’±ø√1 √À1 e-commerce Œ¬ı±À1 ’±À¬Û±Ú±1 Œ˜±1 √À1 Local businessman Œ¬ı±11 Business Œ¬ı±1 ¬¢∂±¸ fl¡ø1 Œ¬Û˘±¬ıº ¤˝◊ ˆ¬˚˛—fl¡1 ’±¢∂±¸Ú1 õ∂øÓ¬ õ∂øÓ¬Ê√Ú Ô˘≈ª± ¬ı…ª¸±ø˚˛ ¤øÓ¬˚˛±˝◊ ¸˜˚˛ Ô±Àfl¡±ÀÓ¬˝◊ ¸À‰¬Ó¬Ú Œ˝√√±ª±1 õ∂À˚˛±Ê√Ú ’±ø˝√√ ¬Ûø1ÀÂ√º Promotion-1 Œé¬SÓ¬ Ó‘¬Ó¬œ˚˛ÀȬ± &1n∏Q¬Û”Ì« ø¬ı¯∏˚˛ÀȬ± ˝√√í˘ ø¬ı:±¬ÛÚ ¬ı± Advertisement ¬ıÓ¬«˜±Ú ø¬ı:±¬ÛÚ ≈√Ȭ± ˆ¬±·Ó¬ ˆ¬·±¬ı ¬Û±ø1 ¤È¬± ˝√√í˘ñ Traditional ads media Œ˚ÀÚ ¬ı±Ó¬ø1 fl¡±·Ê√, ˝√√1øά—, TV, Radio ’±ø√Ó¬ fl¡1± õ∂‰¬±1 ’±1n∏ ’±ÚÀȬ± ˝√√í˘ Online ads ¬˜±ÀÚ Internet-Ó¬ fl¡1± õ∂‰¬±1º Traditional ads ¬ıÚ±˜ Internet online ads.
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TRADITIONAL ADS.
ONLINE ADS
1. 2. 3. 4.
1. Ó≈¬˘Ú±˜”˘fl¡ ˆ¬±À¬ı ÚÓ≈¬Ú ø¬ı:±¬ÛÚ ¬ı…ª¶ö±º 2. ’øÓ¬ fl¡˜ ‡1‰¬œ ¬ı…ª¶ö± 3. ˝◊˚˛±1 Œfl¡±ÀÚ± Œˆ¬ÃÀ·±ø˘fl¡ ¸œ˜±¬ıXÓ¬± Ú±˝◊, ˝◊ Œ·±ÀȬ˝◊ ¬Û‘øÔ¬ıœÀÓ¬˝◊ ¬ı…±5º 4. Online advertisement-1 ¬ı±À¬ı ’˘¬Û ˝√√íÀ˘› Technical :±Ú1 õ∂À˚˛±Ê√Ú ’±ÀÂ√º ¤˝◊ ø¬ı¯∏˚˛Ó¬ ¸˝√√±˚˛ fl¡ø1¬ı1 ¬ı±À¬ı Assam Yellow Page Ê√±Ó¬œ˚˛ Site Œ¬ı±1 ’±ÀÂ√º 5. Online advertisement is a two way communication media. ˝◊˚±˛ Ó¬ ¢∂±˝√√fl¡ ¬ı± User Œ˚˛ ø¬ı:±¬ÛÚ√±Ó¬±1 ’±·Ó¬ Ó¬»é¬Ì±Ó¬ Feedback ¬ı± Complaint ø√¬ı ¬Û±À1º 6. 24 ‚∞Ȭ±˝◊ Î◊¬¬Û˘t ’±·ÀÓ¬ Δfl¡ ’˝√√±1 √À1 Online Yellow Page-Ó¬ fl¡1± ø¬ı:±¬ÛÚ ’øÓ¬ fl¡˜ ‡1‰¬œ ’±1n∏ ˝◊ ’øÓ¬ ^n∏Ó¬ õ∂‰¬±1 ¬ı…ª¶ö±º Assam Yellow Page-1 ¸¬ı«øÚ•ß ø¬ı:±¬ÛÚ1 øÚø1‡ ˝√√í˘ 600/- Ȭfl¡± ’±1n∏ Validity Â√˚˛ ˜±˝√√Õ˘Àfl¡º ·øÓ¬Àfl¡ Per day ˜±S 3 Ȭfl¡± 33 ¬Û˝◊‰¬± ‡1‰¬ ˝√√í¬ı, õ∂‰¬±11 Ú±˜Ó¬º ˚ø√ ’±ø˜ Online-1 ’±È¬±˝◊Ó¬Õfl¡ √±˜1 Ads-ŒÈ¬±› ˘›“ ŒÓ¬ÀôL Per day 20/- Ȭfl¡± Δfl¡ ‡1‰¬ ¬Ûø1¬ıº ’±Ú˝√√±ÀÓ¬ Internet ¬ı± Yellow page ¬ı…ª¶ö±Ó¬ ø¬ı:±¬ÛÚ ø√›“ÀÓ¬ Œfl¡˝◊Ȭ±˜±Ú ø√˙1 õ∂øÓ¬ &1n∏Q õ∂√±Ú fl¡ø1¬ı ˘±À·º ¤˝◊ ø√˙ Œfl¡˝◊Ȭ± ˝√√í˘ñ a) Product ¬ı± ¬ı…ª¸±˚˛ÀȬ±1 ‰≈¬øȬ ø¬ıª1Ì b) Œ√±fl¡±Ú ¬ı± ¬ı…ª¸±˚˛ õ∂øӬᬱÚÀȬ± Œ‡±˘± ’±1n∏ ¬ıg 1‡±1 ¸˜˚˛º c) Product-1 √±˜1 ø¬ıª1Ì d) Discount ¬ı± ’±Ú Offer-1 ø¬ıª1Ì e) Telephone Number ’±1n∏ e-mail-1 ¬ı…ª˝√√±1 f) ’±À¬Û±Ú±1 ¬ı…ª¸±˚˛ õ∂øӬᬱÚÀȬ±1 Address ŒÈ¬± Geolocator Œ˜¬Û1 ¸˝√√±˚˛Ó¬ Œ√‡≈ª±˝◊ ø√˚˛±1 õ∂À˚˛±Ê√Úº g) Ads ŒÈ¬±1 ˘·Ó¬ ¸—·øÓ¬ 1±ø‡ Relatied image ø√¬ı ¬Û±ø1À˘ ¢∂±˝√√fl¡1 ¬Û1± Œ¬ıøÂ√ Response Œ¬Û±ª± ˚±˚˛º ˝◊˚˛±1 Î◊¬¬Ûø1› Video ads ¡Z±1± ¢∂±˝√√fl¡fl¡ ’±fl¡¯∏«Ì fl¡ø1¬ı ¬Û1± ˚±˚˛º ˝◊˚˛±1 ¬ı±À¬ı ’±¬Û≈øÚ Œfl¡±ÀÚ± ¬ı…˚˛¬ıU˘ ¬ı…ª¶ö± ¢∂˝√Ì fl¡1±1 õ∂À˚˛±Ê√Úœ˚˛Ó¬± Ú±˝◊º ’±À¬Û±Ú±1 ˝√√±Ó¬Ó¬ Ôfl¡± Smart phone ŒÈ¬±1 ¸˝√√±˚˛ÀÓ¬ Video Recording fl¡ø1 Œ¸˝◊ÀȬ± Web-Ó¬ Upload fl¡ø1 ø√¬ı ¬Û±À1 Ú±˝◊ ¬ı± Assam Yellow Page ’±ø√1 √À1 õ∂øӬᬱÚÀ¬ı±11 ¸˝√√±˚˛ ˘í¬ı ¬Û±À1º ’øÓ¬ fl¡˜ ‡1‰¬œ øfl¡c ¸≈”√1õ∂¸±1œ õ∂ˆ¬±¬ı ¤È¬± ’±¬Û≈øÚ ’±À¬Û±Ú±1 Business-1 Œé¬SÓ¬ Œ√ø‡¬ıÕ˘ ¬Û±¬ıº ’øÓ¬ õ∂±‰¬œÚ ø¬ı:±¬ÛÚ ¬ı…ª¶ö± ’Ó¬…ôL ‡1‰¬œ ¬ı…ª¶ö± Œˆ¬ÃÀ·±ø˘fl¡ ¸œ˜±¬ıXÓ¬± ’±ÀÂ√ ø¬ı:±¬ÛÚ√±Ó¬±1 Œfl¡±ÀÚ± Technical :±Ú1 õ∂À˚˛±Ê√Ú √1fl¡±1 Ú±˝◊ 5. TV, Radio ¬ı± ¬ı±Ó¬ø1 fl¡±fl¡Ó¬Ó¬ ø√˚˛± ø¬ı:±¬ÛÚÀ¬ı±1 ¤fl¡˜≈ø‡ ’Ô«±» ˝◊˚˛±1 ø¬ı:±¬ÛÚ√±Ó¬± ’±1n∏ ŒSêÓ¬±1 ˜±Ê√Ó¬ Œfl¡±ÀÚ± Public Relation ·Ï¬ˇÕ˘ Î◊¬øͬ¬ı ŒÚ±ª±À1º 6. 24 ‚∞Ȭ±˝◊ Î◊¬¬Û˘t Ú˝√√˚˛
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