CHRISTMAS 2019
34
Let it Sell
You may not realise it, but you demonstrate good salesmanship all the time! How many times have you recommended a new product or style to a client? You’re constantly using your sales skills, and it’s important to make sure your staff are playing their part. Encourage your staff to chat to customers about what they’re looking for this Christmas, and ensure they’re delivering the best possible service. Our Top Tips for getting your staff on board: 1) Training your staff on Christmas products and providing your team with samples of the products is a great idea, as that way they know exactly what they’re talking about! 2) Encourage your staff to talk about their favourite gifts and products in the Christmas ranges. You can all feed off each other’s energy! 3) An incentive scheme would go down wonders. We’d all like an extra money boost at Christmas, so excite your staff with a brand-new incentive programme.
Merry Merchandising
Want your customers to keep coming back for more? Get your Christmas merchandising right, and customers will be queuing out the door… 1) Consider shelf positioning, especially when Christmas packs are involved.You want them to stand out. 2) Displaying products by sub-ranges is always a great idea, as your customers will be more willing to make multiple purchases. Block together - gifts for 'her’ and 'him’. 3) Put your best sellers in the hot spot so they’ll never be missed! 4) Make sure you have accessible products that customers can reach. That way, they’ll be more inclined to fill their shopping baskets. How about displaying a gift on each styling station? 5) Make use of shelf talkers! This gives immediate information about the products. 6) The salon window is your best friend! Use this as your spotlight promotional tool. 7) Keep it fresh! Re-merchandising regularly will always boost your sales. 8) If in doubt, ask a client what they look for when shopping. Their advice is always helpful!
4) Why not host an open evening? It not only secures you extra business, but it’s also a fantastic promotional tool. Done well, it’s very powerful – it’s all about getting the word out there!
Prices that Dazzle
5) If not all staff members are keen on spreading the festive cheer, that’s totally fine! Work with those who are enthusiastic and continue to bounce your ideas off each other.
Let’s help our customers this Christmas by ensuring pricing and packaging is on point.
6) Team involvement in the Christmas stock selection process will make sure everybody feels part of a big, happy family! Talk to your staff about which products they’d like to see on the shelves.
2) Pricing should be detailed. For example, if there’s a free gift with a particular product, then make sure you highlight this!
Ways to shop Christmas...
1) Pricing should be clear and visible.
3) Put the spotlight on great value products! Let your customers know about great deals, and make sure you shout the loudest about your best value products. 4) You could even introduce a gift-wrapping service, offering pressies to go straight under the tree!
IN-STORE
IN YOUR SALON
ONLINE
IN PRINT
ON THE PHONE
LOCAL, FULLY-STOCKED, TRADE ONLY STORES WITH THE KEENEST EVERYDAY PRICES
SALES CONSULTANTS SPECIALISING IN THE VERY BEST BRANDS AVAILABLE
ONLINE STORE FOR THE HAIR AND BEAUTY TRADE ONLY
CATALOGUES PACKED WITH THE BEST PRODUCTS
PHONE IN ORDERS TO OUR FRIENDLY AND KNOWLEDGEABLE STAFF
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
Buy Back Promise
PICTURE THE
PERFECT
**If you have any remaining gift packs after the festive period that you don’t want to break down, we will buy them back at the price you paid. * Buy Back Promise gift packs must be returned in perfect condition. All packs must be returned to Aston & Fincher by Friday 10th January 2020.
Top Tips for Christmas Retail Spreading the Christmas cheer starts with you! Make the most of every retail opportunity and follow our top tips to help improve your retailing: 1) Christmas packs are the way forward! They look great on display, they often contain the fastest moving lines and they are easy to sell to your clients. 2) Broaden your range…hair salons, add a few beauty lines, beauty salons, why not add a few hair gifts? Ask your Aston & Fincher contact for advice about products that will complement your existing ranges. 3) Getting your stock right can be tricky, use Aston & Fincher as your point of call. Start off with a few lines displayed well, and build on them as you see sales go up. 4) Price points can make all the difference. Make sure you have a range when selecting your stock gifts for up to £10, £10-£20 and £20+. These price points will cover Secret Santa, gifts for teachers, partners and family. 5) The last few days before Christmas will always be the busiest, so make sure you have plenty of stock, and don’t forget our “Buy Back Promise”!
Christmas Made Easy Christmas has arrived at Aston & Fincher! Our festive lights are on and stores are bustling. To help you understand the additional profit potential and focus your team, we have provided you with a selection of gifts to suit all budgets, along with top tips on merchandising. Make sure you order early, as our Christmas gift packs are selling out fast!
Happy Shopping! PICTURE
THE
PERFECT
Christmas
Buying your Christmas retail gifts from Aston & Fincher gets you REWARDS!
Spend £125* or more on gifts with bottle icon to receive one bottle of Prosecco.
£25
Our Gift t o You Spend £225* or more on gifts with bottle icon to receive two bottles of Prosecco.
GIFT VOUC
HER
TO SPEND
AT ASTON & FINCHER FROM UNTIL 31ST JANUARY 20202ND JANUARY
Spend £300* or more on gifts with bottle icon to receive three bottles of Prosecco or a £25 gift voucher.
Includes
Terms and Conditions: *In store only, spend must be in one transaction. Items marked with this bottle icon are eligible for the gift. **Buy Back Promise gift packs must be returned in perfect condition. Proof of purchase required. All gift packs must be returned to Aston & Fincher by Friday 10th January 2020. This promotional booklet contains limited edition Christmas packs, which are available while stocks last unless otherwise stated. Where advised, some promotions are only available to order via our Click + Collect service or via our website www.astonandfincher.co.uk Prices are excluding VAT and could be subject to change. Alfaparf is only available in the following stores: Birmingham, Burton, Cardiff, Coventry, Derby, Hall Green, Leicester, London, Luton, Northampton, Norwich, Oldbury, Swansea and Tamworth.
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
35
36 Your Order
Your Order
£9.
99
SRP £19.99
£7.
49
SRP £14.99
iQ The Name's Blonde
iQ It's All About You
PLU 07417
PLU 07418
Contains: • iQ Silverising Shampoo 300ml • iQ Silverising Mask 250ml
Contains: • iQ Daily Shampoo 300ml • iQ Daily Conditioner 300ml • iQ Hair Serum 75ml
Your Order
£13.
Your Order
45
SRP £26.90
£9.
99
SRP £19.99
iQ Sparkle and Shine
ASP Kitoko Oil
PLU 07433
PLU KOILXMAS
Contains: • iQ Deep Moisture Shampoo 300ml • iQ Deep Moisture Conditioner 300ml • iQ 10 in 1 250ml
Contains: • ASP Kitoko Oil Treatment 115ml • FREE ASP Gold Cosmetics Bag
Visit your local store
Only available in the following stores: Cheltenham, Liverpool, Manchester, Norwich and Southport.
www.astonandfincher.co.uk
0345 201 0825
37 Your Order
£27.
00
SRP £55.00
Color Wow Dream Big PLU 57996
Contains: • Color WOW Color Security Shampoo 250ml • Color WOW Color Security Conditioner 250ml • Color WOW Dream Cocktail 50ml • Color WOW Raise the Root 150ml
Your Order
£22.
00
SRP £48.00
Color Wow Dream Smooth PLU 57997
Contains: • Color WOW Color Security Shampoo 250ml • Color WOW Color Security Conditioner 250ml • Color WOW Dream Coat 200ml
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
38 Your Order
£18.
50
SRP £36.00
evo highly gifted box o'bollox PLU 772300
Contains: • evo normal persons shampoo 300ml • evo box o'bollox 90g • FREE evo uberwurst shaving crème 150ml
Your Order
£18.
50
SRP £36.00
evo highly gifted crop strutters PLU 772310
Contains: • evo normal persons shampoo 300ml • evo crop strutters 90g • FREE evo uberwurst shaving crème 150ml
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
39 Your Order
£18.
00
SRP £35.00
evo thank goodness hydrate PLU 772100
Contains: • evo therapist hydrating shampoo 300ml • evo therapist hydrating conditioner 300ml • FREE evo the great hydrator moisture mask 150ml
Your Order
Your Order
£18.
00
SRP £35.00
£18.
00
SRP £35.00
evo thank goodness repair
evo thank goodness volume
PLU 772110
PLU 772120
Contains: • evo ritual salvation shampoo 300ml • evo ritual salvation conditioner 300ml • FREE evo mane attention treatment 150ml
Contains: • evo gluttony volumising shampoo 300ml • evo bride of gluttony volumising conditioner 300ml • FREE evo mane attention treatment 150ml
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
40 Your Order
Your Order
£14.
00
SRP £29.50
£14.
00
SRP £29.50
Alfaparf Semi di Lino Moisture
Alfaparf Semi di Lino Diamond
PLU 026428
PLU 026427
For dry hair. Contains: • Alfaparf Nutritive Low Shampoo 250ml • Alfaparf Nutritive Mask 200ml
• FREE Alfaparf Cristalli Liquidi Illuminating Serum 15ml
Your Order
For normal hair. • FREE Alfaparf Cristalli Liquidi Contains: Illuminating Serum 15ml • Alfaparf Illuminating Low Shampoo 250ml • Alfaparf Illuminating Mask 200ml
£10.
Your Order
95
SRP £20.90
£14.
00
SRP £29.50
Alfaparf Semi di Lino Reconstruction
Collection Gift Sets PLU 521650 Season to Sparkle / PLU 521655 Twinkle All The Way
PLU 026429
For damaged hair. Contains: • Alfaparf Reparative Low Shampoo 250ml
• Alfaparf Reparative Mask 200ml • FREE Alfaparf Cristalli Liquidi Illuminating Serum 15ml
Visit your local store
Season to Sparkle
Twinkle All The Way
Contains: • Collection Show Off Supreme Shine Spray 300ml • Collection Sleeky Smoothing Mist 200ml
Contains: • Collection Session Secret Flexible Hold Hairspray 300ml • Collection Perfect Ten 10 in 1 Treatment Cream 150ml
www.astonandfincher.co.uk
0345 201 0825
41 Your Order
Your Order
£13.
00
SRP £26.00
£13.
00
SRP £26.00
Tigi Bed Head Volume
Tigi Bed Head Shine
PLU 011587
PLU 011588
Contains: • Tigi Bed Head Hard To Get Texture Paste 42g • Tigi Bed Head Small Talk 3-in-1 Thickifier 200ml
Contains: • Tigi Bed Head Superstar™ Queen for a Day Thickening Spray 311ml • Tigi Bed Head Headrush Spray Shine 200ml
Your Order
£10.
Your Order
80
SRP £21.50
£13.
00
S.R.P £26.00
Tigi Bed Head Texture
Osmo The Gift of Super Silver
PLU 011589
PLU 05934
Contains: • Tigi Bed Head After Party Smoothing Cream 100ml • Tigi Bed Head Masterpiece Massive Shine Hairspray 340ml
Contains: • Osmo Super Silver Shampoo 300ml • Osmo Super Violet Silver Mask 250ml • Osmo Violet Protect & Tone Styler 125ml
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
42 Your Order
£12.
99
SRP £25.98
Wahl Grooming Gift Set PLU 00353
Contains: • Wahl Battery Operated Groomsman Trimmer • Wahl 100ml Moisturiser • Batteries included Available from November
Your Order
Your Order
£11.
98
SRP £24.00
£6.
00
SRP £12.00
Barber Pro Skin Revival Kit
American Crew Duo Fiber
PLU 07545
PLU 03830
Contains: • Barber Pro Gentleman's Sheet Mask • Barber Pro Foaming Mask • Barber Pro Face Putty Peel-Off Mask • Barber Pro Under Eye Mask
Contains: • American Crew Fiber 85g • American Crew 3 in 1, shampoo, conditioner and body wash 250ml
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
43 Your Order
£55.
00
SRP £99.99
Corioliss C1 Sparkle Iron PLU 05322
Contains: • 1” wide Titanium floating plates which are suitable for all hair types and particularly effective on thick/coarse hair • Titanium Technology which allows the plates to glide seamlessly over the hair giving ultra smooth results • Variable temperature control from 60°C - 235°C • Heat pouch • 360° swivel cord • Super fast heating element
Your Order
£6.
00 each
SRP £12.00
Tangle Teezer The Silver Sparkle Collection Bring on the dazzle and add it you your everyday. The Original detangling hairbrush and The Wet Detangler have gone go-go disco with a generous sprinkling of super silver sparkle. Put the playful into your hairbrushing regime and let the shimmer rule. PLU 091151 Original Glitter PLU 091150 The Wet Detangler Glitter
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
44 Your Order
Your Order
£33.
50
SRP £72.50
£33.
50
SRP £72.50
BaByliss Pro 2300 Hairdryer, Pink Blush
BaByliss Pro 2300 Hairdryer, Lilac Mist
PLU 6395
PLU 6396
Your Order
£33.
Your Order
50
SRP £72.50
£33.
50
SRP £72.50
BaByliss Pro 2300 Hairdryer, Rose Gold
BaByliss Pro 2300 Hairdryer, Black Shimmer
PLU 6397
PLU 6398
Keratin-infused hair dryer with ionic frizz-control technology. Features: • 2300 watt long-life AC motor that delivers high speed drying and great flexibility with its 3 heat and 2 speed settings
Visit your local store
• Cold shot button • Keratin-infused ceramic and an ionic generator • 2.7m cord • 2 slim concentrator nozzles for precision drying
www.astonandfincher.co.uk
0345 201 0825
45 Your Order
Your Order
£40.
00
SRP £85.00
£40.
00
SRP £85.00
BaByliss Pro Keratin Lustre Straightener, Pink Blush
BaByliss Pro Keratin Lustre Straightener, Lilac Mist
PLU 6401
PLU 6402
Your Order
£40.
Your Order
00
SRP £85.00
£40.
00
SRP £85.00
BaByliss Pro Keratin Lustre Straightener, Rose Gold
BaByliss Pro Keratin Lustre Straightener, Black Shimmer
PLU 6400
PLU 6399
Uses keratin-infused ceramic plates to help add smoothness and shine to hair. It heats up fast, thanks to its advanced ceramic heaters and features regulated temperature control.
Visit your local store
Features: • 10 digital temperature settings (from 140°C – 230°C) with a memory function to accommodate all hair types
www.astonandfincher.co.uk
• 1 hour auto shut-off • Heat mat with storage compartment • 3m swivel cord
0345 201 0825
46 Your Order
Your Order
£12.
95
SRP £26.00
£24.
95
SRP £44.95
Lova Skin Instant Foot Peeling
Deluxe Professional Cosmetic Brush Roll
PLU 58957
PLU 016025
Contains: • Lova Skin Instant Foot Peeling Spray 100ml • Lova Skin Foot File
Contains: • 10 brushes: Powder, Blusher, Foundation, Eyeshadow Applicator, Eyeshadow, Blending, Eyelash/Eyebrow, Angled Liner, Lip and Liner Your Order
Your Order
£1.
00
SRP £1.99
£1.
05 each
SRP £2.00
The Edge Christmas Nail Files PLU 77793
Three designs to choose from: Snowman, Santa and Gingerbread Man. Grit 180/240
Visit your local store
Rose & Co. Rose Petal Salve PLU ROSE
The perfect must-have beauty balm for lips, cuticles, rough skin, dry patches, lashes and brows or anywhere you need a little shine - 10ml
www.astonandfincher.co.uk
0345 201 0825
47 Your Order
Your Order
£8.
95
SRP £16.95
£13.
50
SRP £26.95
Orly Signature Cosmetic Bag
Orly Sparkle at Heart Purse
PLU OP029
PLU OP026
Contains: • Orly Rose Gold Cosmetic Glitter Bag • Orly Pink Crystal File Duo • 2x Orly Nail Lacquer 18ml: Rage and Country Club Khaki
Contains: • Orly Mini Grey Sparkle Heart Purse • 3x Mini Orly Lacquers: Naughty, Star Spangled and Rage.
Your Order
£10.
Your Order
50
SRP £27.00
£7.
95
SRP £14.95
Orly Crystal File Duo, Rose Gold
OPI Christmas Cracker
PLU OP024
Contains 2x 15ml OPI Nail Lacquers: • Big Apple Red • Bubble Bath
Contains: • Orly Rose Gold Case. • 2x Orly Crystal Nail Files
Visit your local store
PLU OPI2019
www.astonandfincher.co.uk
0345 201 0825
®
48 Your Order
£4.
98
SRP £9.95
Beauty Pro Spa at Home PLU 1405G2
A luxurious range of sheet masks for the perfect Spa at Home treatment regime. Contains: • Beauty Pro Gold Foil Mask • Beauty Pro Detoxifying Mask • Beauty Pro Eye Therapy Mask
Your Order
£9.
Your Order
50
SRP £16.50
£9.
95
SRP £16.95
White to Brown Let It Glow, Dark
White to Brown Let It Glow, Medium
PLU WTB921
PLU WTB920
Contains: • White to Brown Self Tanning Lotion Dark 250ml • White to Brown Body Cleanse 250ml • White to Brown Application Gloves
Contains: • White to Brown Self Tanning Lotion Medium 250ml • White to Brown Body Cleanse 250ml • White to Brown Application Gloves
Available online and in selected stores only
Available online and in selected stores only
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
49 Your Order
Your Order
£10.
00
SRP £19.50
£40.
00
SRP £60.00
Monu Beauty Bag, Anti-Ageing
Monu Night & Day Duo, Dry
PLU FRBB
PLU MDNDD
Complete skincare regime in a bag for mature skin types.
Essential day/night moisturisers for dry/sensitive skin types.
Contains: • Monu Cleanser, Toner, Facial Oil, Mask, Day and Night Moisturiser
Contains: • Monu Extra Rich Night Cream, Moisture Rich Collagen Cream
Available online only
Available online only
Your Order
£11.
Your Order
00
SRP £21.50
£10.
00
SRP £19.50
Monu Winter Glow, Duo
Monu Luxurious Winter Duos
PLU RRD
PLU LWS Skin Soother / PLU LWA Anti-ageing
Exfoliate and prime the skin to perfection.
Skin Soother - a protecting and comforting duo to fight environmental skin damage
Anti-ageing - a protecting and comforting duo for mature skin, to fight environmental skin damage
Contains: • Monu Cleansing Balm and Recovery Balm
Contains: • Monu Cleansing Balm and Moisture Rich Collagen Cream
Contains: • Monu Moisturiser SPF15, Exfoliator Available online only
Visit your local store
www.astonandfincher.co.uk
0345 201 0825
Both available online only
9 .9 £4 O N LY
Limited Edition Winter
Ruby Razzamatazz PLU 700677
Twinkle Twinkle PLU 700287
The NEW hara Gel Winter Collection introduces 3 party-ready glitters and 3 must have winter shades.
Chestnut Sparkles PLU 700302
The exceptional value and quality of hara Gel Polishes provide all salons and their clients with affordable, flawless long-lasting gel nails. Poison Ivy PLU 700248
Moonlight PLU 700333
Collection
Winter Daze PLU 700532
©1976, 2019 SANRIO CO., LTD. USED UNDER LICENSE. ©2019 OPI PRODUCTS INC. • CALL 02039 015892 OR VISIT OPIUK.COM.
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£6.50
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£5.25
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