palette set against a grey backdrop, we sought to create an image of sophistication and refinement. By reversing the colour scheme to a pale grey on a pink background, we wanted to evoke a sense of balance and harmony, where simplicity meets strength. The deliberate choice of soft, delicate fabrics enhances the luxurious, tactile nature of the campaign, making the visual experience feel elevated.
At the heart of the campaign is the idea of understated glamour. It’s about celebrating the power of subtlety, showing how colour doesn’t need to shout to make an impact.
Instead, the quiet sophistication of soft hues reflects the timeless appeal of NXT. ‘Always in Colour’ speaks to a refined audience who embrace style as an enduring quality, rather than chasing fleeting trends.
BEHIND THE SCENES: CRAFTING TIMELESS ELEGANCE
As we capture the essence of this vision, we’re excited to share a glimpse behind the scenes of the ‘Always in Colour’ campaign. From the careful selection of colour palettes to the delicate fabric textures that form the foundation of each shot, every detail has been thoughtfully curated to convey a sense of polished, everyday glamour.
The 2025 NXT Colour Marketing Pack is coming soon! Available in both print and digital formats. For more information, please visit your local store or reserve a copy from your Territory Manager.
READY TO WEAR
With next-generation technology and a focus on sustainability, Glamour has been expertly refined to continue delivering exceptional results that meet and surpass the highest expectations.
■ Up to 100% coverage of grey hair
■ Permanent, premixed color
■ Glossy, hydrated hair
■ A delicate fragrance for a positive sensory experience
■ 100% lasting color after 10 washes*
■ Does not stain the skin, not even with darker shades
■ Easy to rinse
Where Style Meets Care
Introducing Semi di Lino Style & Care, the new styling line that focuses on the wellbeing of the hair. Designed to prioritise the hair’s wellbeing, this innovative line:
• Reduces heat damage for healthier, stronger locks.
• Provides powerful protection against humidity and frizz.
• Simplifies styling while enhancing hair health.
73356
Hello Sunshine
Embrace sun-kissed hair every day
Discover Semi di Lino Sunshine, the line for sun exposed hair, which protects the hair fiber and cosmetic color from UV rays, counteracting dryness and frizz, for shiny and silky hair, even in the sun.
BUY 3 GET 1 FREE
Are you ready to elevate your skills and stay ahead of the latest trends?
The 2025 Alfaparf Education Program has arrived, bringing an exciting lineup of courses designed to inspire, boost confidence, and empower stylists with the skills to deliver flawless results every time.
2025 Education
NEW Alfaparf Pigment Play Day £25.00
NEW Alfaparf Beautiful Brunette £95
NEW Alfaparf Radiant Reds £95
NEW Alfaparf Color Correction – from April £160
Alfaparf Let’s start with Color £25.00
Alfaparf Beautiful Blondes Part 1: Foilyage & Root Melt £125
Alfaparf Beautiful Blondes Part 2: Advanced Foiling & AirTouch £125
Alfaparf Beautiful Blondes Part 3: Creative Harmony £125
Alfaparf Lisse Design Smoothing Course £95
Framar Terra 127mm x 279.4mm Pop Up (500)
£18.95 521020
£13.85 02765
Framar Terra Embossed Roll 130mm x 110m
£14.80 521022 Framar Terra Bamboo Bowls £14.15 521023
Professional
Professional Grade Foil 100mm x 100m
£10.40
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•
•
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OLAPLEX N°.0.5 SCALP LONGEVITY TREATMENT
BALANCING, STRENGTHENING, ANTI-AGING SCALP SERUM TO PROTECT HAIR HEALTH.
WHAT IT IS:
NEW
The scalp ages faster than all other skin and can directly affect hair health. Smooth, shiny, healthy hair starts with a healthy scalp. This weightless scalp serum immediately hydrates and soothes the scalp as it protects against accelerated scalp aging to promote hair health over time. For all hair and scalp types. Trichologist approved and dermatologist tested.
WHY YOU’LL LOVE IT:
4 Immediately hydrates and soothes scalp
4 Strengthens and protects scalp barrier and microbiome
4 Promotes soft, shiny and visibly healthy hair
4 Hair feels healthier and softer in just 4 weeks*
4 5X more hydrated scalp immediately
4 Clinically proven to repair and strengthen scalp barrier and protect from accelerated scalp aging
*Based on a consumer perception study of 75 participants.
OLAPLEX STYLIST KIT
Olaplex No 0.5 50ml £15.50 33595
Compatible with all salon professional colour and lightener. Go beyond the surface with the only salon system that rebuilds broken hair bonds and provides the ultimate breakage insurance.
Olaplex
Stylist Kit
£65.00 03336
BUY STYLIST KIT GET 6 20ML NO. 3 SAMPLES FREE FREE PRODUCTS WORTH £18
BOND SHAPERTM CURL DEFINING TREATMENT
CONTROLS FRIZZ THROUGH 15 WASHES
WHY YOU’LL LOVE IT:
4 Repair and strengthens disulfide bonds in curly hair.
4 Weightlessly shapes, defines and enhances natural curl pattern.
4 Hydrates & seals in moisture for softer curls with shine.
4 Controls frizz through 15 washes.
4 Does not contain Silicone.
Bond ShaperTM Curl Rebuilding Treatment
£47.50 73145
clinically proven 2.5x more all-over volume* BUY 5 GET 1 FREE SAVE £22 K18 AstroLiftTM
touchable volume + bounce for up to 2 days*
buildable + lightweight formula won’t weigh down hair
humidity resistant
*k18hairpro.com/disclaimers
touchable, natural, clinically proven volume—powered by biotech
Best of the best!
The K18 Damage Shield Protective Shampoo and Conditioner are designed to protect and strengthen hair. The shampoo effectively cleanses while maintaining hair health, and the conditioner shields hair from daily damage, helping to maintain hair health and improve smoothness and shine.
K18 Damage Shield pH
Protective Shampoo 250ml
£19.50
SRP £39 80125
K18 Damage Shield
Protective Conditioner 250ml
£19.50
SRP £39 80155
BE AN ORIGINAL
Special Edition Moroccanoil Treatment 125ml
Moroccanoil Treatment is the product that pioneered oil-infused hair care and created the worldwide buzz on argan oil. The original foundation for hairstyling, Moroccanoil Treatment can be used as a conditioning, styling and finishing tool.
09088 Original 09089 Light
MOROCCANOIL DISCOVERY KITS
Enhance your salon experience and boost your profits with the Moroccanoil Discovery Kits
These kits feature travel-sized Shampoo and Conditioner, Moroccanoil Treatment, and a FREE mini–Hand Cream in a stylish faux leather wash bag.
Salon
3+ for £18.14 each
MOROCCANOIL SHAMPOO AND CONDITIONER GIFT SETS
Embrace serenity with these argan oil-infused Moroccanoil assortments, hand-picked with care to deliver nourishing regimes for all hair types. Each collection includes Moroccanoil Shampoo and Conditioner (250ml), a FREE Hair Mask (75ml), and a FREE Shower Gel & Body Lotion (10ml Duo Sample).
MOROCCANOIL STYLERS YOU LOVE
Get the sleek, soft styles you love and enjoy a FREE Moroccanoil Treatment 15ml with this exclusive set! Along with the iconic treatment, you’ll receive the Hydrating Styling Cream 75ml, formulated to smooth, hydrate, and eliminate frizz for a silky finish. Nourish your hair and create effortlessly soft styles with this must-have duo.
GET STRONGER, GET SMOOTHER, GET SOFTER.
Our NEW 30ml trial-size Moroccanoil hair masks help clients discover the perfect haircare match. These mini marvels are designed to showcase the hair’s full potential while boosting retail opportunities in your salon. Set the tone for a year of healthy, beautiful hair!
RESTORATIVE HAIR MASK
30ml x 8 Display Box
04592
Salon Cost £21.68
SRP £5 per sachet
• Results in 4x less breakage*
• Restores hair for a healthier look and feel*
• Reduces damage caused by chemical treatments*
INTENSE HYDRATING MASK
30ml x 8 Display Box
04588
Salon Cost £21.68
SRP £5 per sachet
• Up to 6.5x more hydrated hair*
• Up to 85% smoother hair*
HYDRATING MASK LIGHT
30ml x 8 Display Box
04590
Salon Cost £21.68
SRP £5 per sachet
• Improves softness by 83%*
• Up to 72 hours moisturisation
Disclaimer: *Results based on an independent lab study.
SHAMPOO & CONDITIONER DUOS
Retail value
£40 per box
SALON EXCLUSIVE OFFER
Purchase 6 x 250ml masks (2 of each type). Receive Intense Hydrating Mask 30ml x 8 FREE
INTENSE HYDRATING MASK 250ML
£16.89
02531
HYDRATING MASK LIGHT 250ML
£20.21 00414
RESTORATIVE HAIR MASK 250ML
£20.06 02521
SALON COST
£114.32 FREE product worth £21.68
AVAILABLE FROM FEBRUARY
Clients love a super saving, so why not take advantage of the opportunity to offer them this promotion? This focus on wash care also presents the opportunity to revisit haircare basics with all of your clients.
03621
Salon Cost
£32.42
SRP £59.85
For blonde, lightened or grey hair. Deposits violet pigment counteracting yellow/ orange hues.
03603
Salon Cost £24.29
SRP £44.85
For all hair types. Provides optimal moisture whilst cleansing and softening hair.
03632
Salon Cost £27.00
SRP £49.85
For color treated hair. Extends the life of professional hair color.
03606
Salon Cost £24.29
SRP £44.85
For dry, damaged and chemically treated hair. Helps rebuild hair's strength and restore elasticity.
AUGUST 4 – 6, 2025 FONTAINEBLEAU LAS VEGAS TICKETS ON SALE
• Exclusive Education
• Artistic Presentations
• Networking
• Competition and Gala
• Swag and more!
For more information speak to your local Territory Sales Manager
03619
Salon Cost £27.00
SRP £49.85
Ultra-lightweight formulas infuse fine, limp hair with antioxidant rich argan oil and other revitalising nutrients.
Expose the natural beauty of your curls with
Imagine: perfectly bundled, bouncy, glossy, curls that look and feel like nothing is on your hair. Curl Wow’s “Naked Technology” (our proprietary Profaxil-18 Complex™) moisturises, reduces frizz, and defines curls with new micro-dispersion technology, so there’s no weight, no greasy feel, and no crunch. Each formula optimises moisture and minimses breakage for super healthy, hydrated, springy results.
1 4 3 2 5
SNAG-FREE
Pre-Shampoo
Detangler
Detangles and adds slip before shampooing, for deeper cleanse and less breakage.
HOOKED
100% Clean Shampoo with Root-Locking Technology
No-residue, sulphatefree formula for freshest scalp + hair. Improves “root grip” for less shedding.
COCO-MOTION
Lubricating Conditioner
Renew suppleness and spring with penetrating moisture that lubricates curls at the core.
FLO-ETRY
Vital Natural Serum
Replace vital oils that curls lack to plump up hair, defrizz and moisturise. No greasy feel!
SHOOK Mix + Fix
Bundling Spray
Define bouncy, frizz-free bundles that last with a mix of rich oils and light stylers.
Black
Wahl Kuno Clipper
£241.65 04674
Crafted from precision-engineered materials, the Kuno delivers an unparalleled cutting experience. It’s sleek, refined design and the commanding (but quiet) hum of the powerful motor evoke the seamless handling of a luxury vehicle.The Kuno is the pinnacle of thoughtful design & exceptional functionality.
Special Prices
Wahl Super Taper Clipper Normally £52.80
£39.75
SAVE £13.05 01511
Wahl Super Taper Cordless Clipper
Normally £89.99
£67.50
SAVE £22.49 05679
Wahl 5 Star Magic Clip Cordless
Normally £112.99
£84.75
SAVE £28.24 09323
Wahl 5 Star Legend Cordless Clipper
Normally £134.99
£101.25
SAVE £33.74 00830
BaByliss Supermotor Collection
BaByliss Pro Super Motor Skeleton Trimmer
Wahl Super Trimmer
Normally £99.99
£84.99
SAVE £15 03622
Wahl Cordless Detailer Li
Normally £127.20
£95.24
SAVE £31.96 00029
BaByliss Pro Super Motor
BaByliss Pro Titanium Single Foil Shaver
BaByliss Pro 2300 Black Shimmer
BaByliss Pro 2300 Keratin Lustre Hair Straightener Normally £66 £44 Black Shimmer 6399 Rose Gold 6400
Special Prices
Wahl Pro Shine Tong
Wahl Curling Tong
25mm £14.55 02126
35mm £15.75 02129
45mm £16.95 02145 55mm £18.55 02146
02147
BaByliss Pro 30 Piece Heated Ceramic Roller Set
Glide
