Branding | Creative process driven by service users The process
2
BanD | sun/moon/smIley | Hope & WellBeInG
ey | Hope &
/moon/smIl
BanD | sun
BAND’s attendees hard at work discussing the brand and working on solutions.
BAND
Building a New Direction
icipants happiness part tiveness and esses the posi this logo expr BanD. with expresses the experience moon/smiley sun/ et tly off-s . time the sligh organisation at the same acter of the and hope char does aspirational childlike and might be too es and on themselv a smiley face dy is doing ybo to actually use BanD | Hope & WellBeInG ever k not|e:sun/moon/smIley wor the hard not reflect fully r. for each othe
Building a New Direction
Building a New Direction A safe place to explore and grow
A safe place to explore and grow
A safe place to explore and grow
Building a New Direction
thirD sess
VisioN
shApes
BAND BAN D BAND BAND BAND BAND
Band Band Band Band Band Band
Corporate Identity Guidelines logos The colours Mono and sub
x
with the
Mono logos when space and white logo the Only use the black logo or when small for a colour available is too background. on a coloured logo has to appear ck.eps
logo_mono_bla
Logo file: BAND_
Transparent logo
Building a New Direction
ite.eps
logo_mono_wh
Logo file: BAND_
A safe place to explore and grow
ring
k5
violet c36 m100 y00 k00 orange c00 m55
85%
y100 k00
BAND violet c27 m75 y00 k00 BAND orange c00 m47 y85
k00
75% Recover y Services
y100 k00
green c15 m00 y100 k35 yellow c00 m10
The typeface
BAND blue c82 m00 y09 k04 rency value:
Voluntee TRANSPAREN CY
85%
90%
BanD | spIral/HelIx | movInG ForWarD anD FeelInG saFe
BAND green c13 m00 y90 k31
Houschka light
tuvw abcdefghijklmnopqrs w NOpQRSTUV ABCDEFgHIjkLM 1234567890 Houschka medium
x tuvw nopqrs abcdefghijklm w NOPqRsTUV ABCDEFGHIjkLM 1234567890 Houschka bold
nopqrstuvw abcdefghijklm w ijkLMNOPqRSTUv
AbCdEfgh Building a New Direction 1234567890
A safe place to explore and grow
BAND yellow c00 m07 y75
in special cases large posters or
k00
75%
Only for Houschka heavy
nopqrstuvw abcdefghijklm klmnopqrstuvw abcdefghij 1234567890
Please note: Blue type in the tag line is BAND blue colour. Blue type in literatur e has the blue values of c96 m00 y11 k5
Houschka light
I believe there are many steps to be taken to posi health and only tive mental the can instigate this individual chan The minimum size the logo with a tag line can moo d within their corege in appear is XXmm as shown below. the BAND being. and designers For external printers italic
e is corporate typefac
Houshka.
l, the font ng in-house materia For staff produci ‘Houshka’. used in place of ‘Arial’ can be The minimum size the mono logo can appear is lity usual body type would be of 16.5pt For readabi XXmm as shown below. 14pt with a leading medium italic Houschka Light,
tuvw abcdefghijklmnopqrs pqrstuvw lmno abcdefghijk 1234567890 Houschka
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tuvw abcdefghijklmnopqrs opqrstuvw abcdefghijklmn 1234567890 italic Houschka bold
nopqrstuvw abcdefghijklm opqrstuvw abcdefghijklmn 1234567890
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Building a New Direction
Building a New Direction
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Client feedback: “We are getting may positive comments about our new logo from people outside BAND. Everyone says that it is a happy, bright and contemporary logo that makes them smile.” – Rita Liddell, Chief Officer
A safe place to explore and grow
A safe place to explore and grow
Building a New Direction A safe place to explore and grow
Building a New Direction
BanD | reFlectIon |
A safe place to explore and grow
lectIon
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A safe place to explore and grow
Building a New Direction
BanD | neW DIrectIon | ForWarD anD upWarD
Order out of ch aos!
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Building a New Direction
BanD | reF
Final artwork for the logo, branding guidelines and a mock-up for a corporate brochure
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Building a New Direction
A safe place to explore and grow
Interpretation of the results and visualisation of logo solutions
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Recovery to me mea striking a balance ns taking the appr between opri medication, mee ate ting like minded people, having a healthy diet and taking regular exercise .
The minimum size the logo can appear is XXmm as shown below.
In every instance the logo should have the indicated with “x” of free space surrounding it, as shown on the left.
The following colours are used for the mono and the eclipse logos shapes.
colours and transpa
COLOUR blue c96 m00 y1 1
Team
In the spirit of the organisation they asked us to work with BAND attendees to create a new identity. We did this by developing and leading a series of workshops.
e
FeelInG saF
shap n discussing workshop, whe spiral. During the first e of a liked the imag and moving participants d (friendly) “a safe that it is roun is l spira a the aspect of aspect of h relates to the curious e time, whic ” at the sam ”. “in” and “out ore and grow expl to h place from whic
Two half-day design workshops
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WarD anD movInG For
A safe place to explore and grow
03
Logo exclusion zone and minimum size Exclusion zone is the free space around the logo.
Building a New Direction
Building a New Direction A safe place to explore and grow
es for logos,
BAND is a voluntary mental health organisation supporting people in Bolton who live with mental health problems to reach their full potential as defined by themselves.
Content
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A safe place
Representation
al/HelIx |
BanD | spIr
Size & Extent
w Direction BuildintogexplAore Ne and grow
Engagement and
Brief
Band Band Band Band Band Band
it all began w Doe HoJane
appear sub logos do not The mono and them tagline beneath
Building a New Direction
BanD | spIral/HelIx | movInG ForWarD anD FeelInG saFe
Who are we? FoNts What are we about? NoN-seriF BAND BAND BAND BAND BAND BAND
Building a New Direction
A safe place to explore and grow
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The result
A safe place to explore and grow
Building a New Direction
First sessioN
To identify the experience of BAND and the values it represents, we devised a number of exercises for workshop participants which helped them to highlight the organisation’s key characteristics. The next step was to explore how various design elements (shapes, colours, transparencies, typography) could be used to express a range of design solutions. The result of this exercise was to collectively identify several different design routes.
Building a New Direction
ioN
ith mental For people w in Bolton to health needs ful lives as lead meaning em. defined by th
1
WellBeInG
BanD | neW DIrectIon | ForWarD anD upWarD
3 The results of this collaborative work were taken to BAND’s management team, who together with FST, narrowed the possibilities down to one solution which we then refined to produce a printable version of the logo as well as design ideas for BAND’s stationery and collaterals.
Building a New Direction A safe place to explore and grow
Building a New Direction A safe place to explore and grow
Building a New Direction A safe place to explore and grow
Building a New Direction A safe place to explore and grow