BAND branding with mental health service users

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Branding | Creative process driven by service users The process

2

BanD | sun/moon/smIley | Hope & WellBeInG

ey | Hope &

/moon/smIl

BanD | sun

BAND’s attendees hard at work discussing the brand and working on solutions.

BAND

Building a New Direction

icipants happiness part tiveness and esses the posi this logo expr BanD. with expresses the experience moon/smiley sun/ et tly off-s . time the sligh organisation at the same acter of the and hope char does aspirational childlike and might be too es and on themselv a smiley face dy is doing ybo to actually use BanD | Hope & WellBeInG ever k not|e:sun/moon/smIley wor the hard not reflect fully r. for each othe

Building a New Direction

Building a New Direction A safe place to explore and grow

A safe place to explore and grow

A safe place to explore and grow

Building a New Direction

thirD sess

VisioN

shApes

BAND BAN D BAND BAND BAND BAND

Band Band Band Band Band Band

Corporate Identity Guidelines logos The colours Mono and sub

x

with the

Mono logos when space and white logo the Only use the black logo or when small for a colour available is too background. on a coloured logo has to appear ck.eps

logo_mono_bla

Logo file: BAND_

Transparent logo

Building a New Direction

ite.eps

logo_mono_wh

Logo file: BAND_

A safe place to explore and grow

ring

k5

violet c36 m100 y00 k00 orange c00 m55

85%

y100 k00

BAND violet c27 m75 y00 k00 BAND orange c00 m47 y85

k00

75% Recover y Services

y100 k00

green c15 m00 y100 k35 yellow c00 m10

The typeface

BAND blue c82 m00 y09 k04 rency value:

Voluntee TRANSPAREN CY

85%

90%

BanD | spIral/HelIx | movInG ForWarD anD FeelInG saFe

BAND green c13 m00 y90 k31

Houschka light

tuvw abcdefghijklmnopqrs w NOpQRSTUV ABCDEFgHIjkLM 1234567890 Houschka medium

x tuvw nopqrs abcdefghijklm w NOPqRsTUV ABCDEFGHIjkLM 1234567890 Houschka bold

nopqrstuvw abcdefghijklm w ijkLMNOPqRSTUv

AbCdEfgh Building a New Direction 1234567890

A safe place to explore and grow

BAND yellow c00 m07 y75

in special cases large posters or

k00

75%

Only for Houschka heavy

nopqrstuvw abcdefghijklm klmnopqrstuvw abcdefghij 1234567890

Please note: Blue type in the tag line is BAND blue colour. Blue type in literatur e has the blue values of c96 m00 y11 k5

Houschka light

I believe there are many steps to be taken to posi health and only tive mental the can instigate this individual chan The minimum size the logo with a tag line can moo d within their corege in appear is XXmm as shown below. the BAND being. and designers For external printers italic

e is corporate typefac

Houshka.

l, the font ng in-house materia For staff produci ‘Houshka’. used in place of ‘Arial’ can be The minimum size the mono logo can appear is lity usual body type would be of 16.5pt For readabi XXmm as shown below. 14pt with a leading medium italic Houschka Light,

tuvw abcdefghijklmnopqrs pqrstuvw lmno abcdefghijk 1234567890 Houschka

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tuvw abcdefghijklmnopqrs opqrstuvw abcdefghijklmn 1234567890 italic Houschka bold

nopqrstuvw abcdefghijklm opqrstuvw abcdefghijklmn 1234567890

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Building a New Direction

Building a New Direction

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Client feedback: “We are getting may positive comments about our new logo from people outside BAND. Everyone says that it is a happy, bright and contemporary logo that makes them smile.” – Rita Liddell, Chief Officer

A safe place to explore and grow

A safe place to explore and grow

Building a New Direction A safe place to explore and grow

Building a New Direction

BanD | reFlectIon |

A safe place to explore and grow

lectIon

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A safe place to explore and grow

Building a New Direction

BanD | neW DIrectIon | ForWarD anD upWarD

Order out of ch aos!

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Building a New Direction

BanD | reF

Final artwork for the logo, branding guidelines and a mock-up for a corporate brochure

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Building a New Direction

A safe place to explore and grow

Interpretation of the results and visualisation of logo solutions

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Recovery to me mea striking a balance ns taking the appr between opri medication, mee ate ting like minded people, having a healthy diet and taking regular exercise .

The minimum size the logo can appear is XXmm as shown below.

In every instance the logo should have the indicated with “x” of free space surrounding it, as shown on the left.

The following colours are used for the mono and the eclipse logos shapes.

colours and transpa

COLOUR blue c96 m00 y1 1

Team

In the spirit of the organisation they asked us to work with BAND attendees to create a new identity. We did this by developing and leading a series of workshops.

e

FeelInG saF

shap n discussing workshop, whe spiral. During the first e of a liked the imag and moving participants d (friendly) “a safe that it is roun is l spira a the aspect of aspect of h relates to the curious e time, whic ” at the sam ”. “in” and “out ore and grow expl to h place from whic

Two half-day design workshops

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WarD anD movInG For

A safe place to explore and grow

03

Logo exclusion zone and minimum size Exclusion zone is the free space around the logo.

Building a New Direction

Building a New Direction A safe place to explore and grow

es for logos,

BAND is a voluntary mental health organisation supporting people in Bolton who live with mental health problems to reach their full potential as defined by themselves.

Content

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A safe place

Representation

al/HelIx |

BanD | spIr

Size & Extent

w Direction BuildintogexplAore Ne and grow

Engagement and

Brief

Band Band Band Band Band Band

it all began w Doe HoJane

appear sub logos do not The mono and them tagline beneath

Building a New Direction

BanD | spIral/HelIx | movInG ForWarD anD FeelInG saFe

Who are we? FoNts What are we about? NoN-seriF BAND BAND BAND BAND BAND BAND

Building a New Direction

A safe place to explore and grow

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The result

A safe place to explore and grow

Building a New Direction

First sessioN

To identify the experience of BAND and the values it represents, we devised a number of exercises for workshop participants which helped them to highlight the organisation’s key characteristics. The next step was to explore how various design elements (shapes, colours, transparencies, typography) could be used to express a range of design solutions. The result of this exercise was to collectively identify several different design routes.

Building a New Direction

ioN

ith mental For people w in Bolton to health needs ful lives as lead meaning em. defined by th

1

WellBeInG

BanD | neW DIrectIon | ForWarD anD upWarD

3 The results of this collaborative work were taken to BAND’s management team, who together with FST, narrowed the possibilities down to one solution which we then refined to produce a printable version of the logo as well as design ideas for BAND’s stationery and collaterals.

Building a New Direction A safe place to explore and grow

Building a New Direction A safe place to explore and grow

Building a New Direction A safe place to explore and grow

Building a New Direction A safe place to explore and grow


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