Provisional branding guidelines March 2017
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Contents The logo
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The logo exclusion zone
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The logo placement
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The colours
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The font
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How to use the font Images and how to use them Language and terminology
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The logo The logo appears alone until a tagline is decided on. The main logo is shown in colour. The mono coloured logo can be shown on light or on a dark background. For internal communication/photocopying etc. the black version should be used. As on the website it is possible to play with the coloured and mono coloured logo, i.e. the coloured version is revealed.
The logo should not be shown smaller than 35mm. Once the tagline has been decied on we the smallest size is to show the logo with the tag line has to be decided on.
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35mm minimum width
The logo exclusion zone The logo should have a clear area around it, for it to stand out. The exclusion area is ideally the width of the bottom dark coloured triangle.
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The logo placement The logo appears on the left.
Date: Our ref.:
Fax number:
Date:
Contact name:
Ref:
Greater Manchester Immigration Aid Unit (GMIAU) 1 Delaunays Road Crumpsall, Manchester M8 4QS Tel 0161 740 7722
Re:
Fax 0161 740 5172
Organisation:
No. of pages (incl. this page):
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Greater Manchester Immigration Aid Unit 1 Delaunays Road, Crumpsall, Manchester, M8 4QS
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Greater Manchester Immigration Aid Unit 1 Delaunays Road, Crumpsall, Manchester, M8 4QS
Tel 0161 740 7722 | Fax 0161 740 5172 | Email info@gmiau.org | www.gmiau.org
Tel 0161 740 7722 | Fax 0161 740 5172 | Email info@gmiau.org | www.gmiau.org
Company Limited by Guarantee Registered in England Company No. 2838845 Registered Charity No. 1123908 | List of directors open to inspection at above office.
Company Limited by Guarantee Registered in England Company No. 2838845 Registered Charity No. 1123908 | List of directors open to inspection at above office.
The colours The core colours are teal and light green. If the logo is shown black, it should overprint.
CMYK
RGB
CMYK
RGB
C 95 M 66 Y 40 K 20
R 24 G 75 B 106
C 45 M 0 Y 100 K 0
R 162 G 198 B 20
#184b6a
#a3c614
PANTONE coated
PANTONE uncoated
PANTONE coated
PANTONE uncoated
to be defined
to be defined
to be defined
to be defined
100%
60%
40%
60%
30%
40%
80%
100%
50%
60%
100%
80% 5
The fonts The main GMIAU font is Helvetica Neue. The weight is limited to roman for body type, bold for headlines and highlights. Light can be used as well. The usage of fonts will be defined further, once more literature has been developed. Black might be introduced.
Regular
Bold
Italic
Bold Italic
abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!& abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Light
abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Light Italic
abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Internal – MS Word etc. Please use Helvetica roman and bold plus the italic versions.
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abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!& abcdefghijklmnopqrstuvwz ABCDEFGHIJKLMNOPQRSTUVWZ The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
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GMIAU CONTACT US t 0161 740 7722
e info@gmiau.org
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ImmigrationAidUnit/ @gmiau_northwest 8