Branding guidelines – August 2015
1
Contents The logo
2
The logo exclusion zone
3
The logo placement
4
The logo and Manchester Mind relationship
5
The colours
6
The font
7
How to use the font
8
Illustration library
9
How to use illustrations Images and how to use them
2
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1
The logo
The logo exclusion zones
The logo appears usually with the subheading.
The logo should have a clear area around it, for it to stand out.
It is either plain GMF green or shown on the GMF green background in black with white symbols.
The exclusion area is ideally the width and height of the icon circle.
The white logo would only used by other organisations, if they need to show it in mono colour on their literature on a dark background.
If the logo can only be shown smaller than 40mm, it appears without the tag line. The logo should not be shown smaller than 25mm.
25mm
The white logo would only be used by other organisations, if they need to show it in mono colour on their literature.
2
3
The logo placement
The logo and Manchester Mind relationship
The logo appears centred, idealy on the green background.
As Good Mood Food is part of Manchester Mind, that information ideally appears on all the literature. The Manchester Mind logo has to have a minimum width of 24mm for the Word “Mind”.
caterinG tHat MakeS a diFFerence
Good Mood Food Zion Community Centre 339 Stretford Road Hulme M15 4ZY t 0161 478 9877 e goodmoodfood@ manchestermind.org w goodmoodfood.org @goodmoodbuffets
With compliments Good Mood Food | Zion Community Centre | 339 Stretford Road | Hulme | M15 4ZY t 0161 478 9877 e goodmoodfood@manchestermind.org @goodmoodbuffets Company Registration No. 5391417 w goodmoodfood.org
On white it can be Manchester Mind blue.
at Good Mood Food we believe that food is vital to a healthy and well balanced life. Food is at the heart of everything we do.
On GMF green it is white out.
We use the freshest ingredients to cater for a whole range of occasions and budgets. We understand you want to wow your guests, so let us do the hard work so you don’t have to.
The information “GOOD MOOD FOOD is part of” has the following guideline:
from corporate events and business lunches through to private occasions, festivals and large scale staff catering, we can work with you to produce an event to remember.
“is part of” is always all in upper case and Gotham book.
SiMply place your order online at
The colour is either black or green (if on white) and size of the words depends on where they appear.
1 in 4 people are likely to be affected by mental health problems at some time their lives. Manchester Mind provides a range of services for all ages that aim to relieve those risk factors. as a social enterprise every time you order from us, you’re helping to promote positive mental health and provide volunteering opportunities for people with mental health problems.
“
Good Mood Food is part of
iS paRt of
Set up in 2005, Good Mood Food iS a part oF MancHeSter Mind.
“GOOD MOOD FOOD” is always all in upper case and Gotham black.
» www.goodmoodfood.org
Good Mood Food
Good Mood Food | Zion Community Centre | 339 Stretford Road | Hulme | M15 4ZY t 0161 478 9877 e goodmoodfood@manchestermind.org @goodmoodbuffets w goodmoodfood.org Company Registration No. 5391417
Good Mood Food iS paRt of
Since working at Good Mood Food I’ve learned new skills and with support, now feel ready to make the move back in to the workplace. Volunteer
contact uS t e
Good Mood Food iS paRt of
”
0161 478 9877 goodmoodfood@manchestermind.org
Follow uS www.facebook.com/ goodmoodfoodmanchester @goodmoodbuffets Good Mood Food is part of Company registration No. 5391417
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5
The colours The core colour is green. If the logo is shown black, it should overprint.
The fonts CMYK
RGB
CMYK
RGB
C 40 M 10 Y 100 K 10
R 151 G 173 B 51
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
#97ad33
The secondary colours is yellow. The secondary colours can be used for designed pieces, except stationery.
#000000
pantone coated
pantone uncoated
pantone coated
pantone uncoated
383 C
390 U
Process Black C
Process Black U
CMYK
RGB
C 0 M 30 Y 100 K 0
R 253 G 185 B 20
The main GMF font is Gotham. The weight is limited to book for body type, medium, bold and black for headlines and highlights. The usage of fonts will be defined further, once more literature has been developed.
Book abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Bold abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Italic abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Bold Italic abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Medium abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Black abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Medium Italic abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
Black italic abcdefghijklmnopqrstuvwz abcdefghijklmnopqrstuvwz The quick brown fox jumps over the lazy dog. 1234567890 #£@?!&
#fdb914
6
pantone coated
pantone uncoated
124C
109 U
7
How to use the fonts
The illustration icons
The words GOOD MOOD FOOD are always all upper case and ideally in Gotham black, but in text can be Gotham bold. The idea is to use the Gotham font as part of the design through different weights and colours (black and white). This can create variety, hierarchy and meaning for parts of the literature that need highlighting. Weight of the font: The weight is limited to book for body type, medium, bold and black for headlines and highlights. Upper case/lower case Headlines are ideally all in upper case, as well as “calls to action”. Colour of the font: Apart from using the weight of the font, colour can be used to highlight information, i.e. white highlights within black text and vice versa. Bullet points: The double chevron symbol in yellow is used for bullet points or to point to information.
Good mood Food provides the freshest ingredients to cater for a whole range of occasions including:
» Corporate events » Business meetings and lunches » Contract catering » Event management » Private functions » Festivals and markets
caterinG tHat MakeS a diFFerence
As a social enterprise every time you order from us, you’re helping to promote positive mental health.
There is a set of fruit and vegetable illustration icons available. The apple, carrot, radish and mushroom are part of the logo. When designing ideally use icons which don’t appear in the logo. Apple
Carrot
Cherries
Grapes
Bean
Lemon
Visit
» www.goodmoodfood.org For more inFormation
at Good Mood Food we believe that food is vital to a healthy and well balanced life. Food is at the heart of everything we do.
Company Registration No. 5391417
We use the freshest ingredients to cater for a whole range of occasions and budgets. We understand you want to wow your guests, so let us do the hard work so you don’t have to.
Melon
Mushroom
Onion
Orange
Pear
from corporate events and business lunches through to private occasions, festivals and large scale staff catering, we can work with you to produce an event to remember.
SiMply place your order online at
Pineapple
Radish
Satsuma
Strawberry
Wheat
» www.goodmoodfood.org Good Mood Food is part of
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How to use the illustrations
Images and how to use them
There are three ways the illustrations are used.
Images are either of food or workforce.
1) Four illustration icons for the logo The logo contains the reddish, apple, carrot and mushroom icon. Ideally those illustrations are not used anywhere else. 2) Fruits and vegetable illustration icons All other illustrations can be used iconically, as for example on the back of the business card. 3) Fruits and vegetables icons as an image frame A number of icons lend themselves as frames for images to show food or workforce.
Set up in 2005, Good Mood Food iS a part oF MancHeSter Mind.
Food images ideally have a modern and bright appearance. They appear in the illustration icon shapes in small literature.
caterinG tHat MakeS a diFFerence Good Mood Food iS paRt of
For longer pieces (reports etc.) they can appear in an oblong frame.
1 in 4 people are likely to be affected by mental health problems at some time their lives. Manchester Mind provides a range of services for all ages that aim to relieve those risk factors.
caterinG tHat MakeS a diFFerence
at Good Mood Food we believe that food is vital to a healthy and well balanced life. Food is at the heart of everything we do.
at Good Mood Food we believe that food is vital to a healthy and well balanced life. Food is at the heart of everything we do.
We use the freshest ingredients to cater for a whole range of occasions and budgets. We understand you want to wow your guests, so let us do the hard work so you don’t have to.
We use the freshest ingredients to cater for a whole range of occasions and budgets. We understand you want to wow your guests, so let us do the hard work so you don’t have to.
from corporate events and business lunches through to private occasions, festivals and large scale staff catering, we can work with you to produce an event to remember.
from corporate events and business lunches through to private occasions, festivals and large scale staff catering, we can work with you to produce an event to remember.
contact uS
SiMply place your order online at
SiMply place your order online at
Follow uS
» www.goodmoodfood.org
as a social enterprise every time you order from us, you’re helping to promote positive mental health and provide volunteering opportunities for people with mental health problems.
“
» www.goodmoodfood.org
Good Mood Food
Good Mood Food
is part of
is part of
t e
Since working at Good Mood Food I’ve learned new skills and with support, now feel ready to make the move back in to the workplace. Volunteer
”
0161 478 9877 goodmoodfood@manchestermind.org
www.facebook.com/ goodmoodfoodmanchester @goodmoodbuffets Good Mood Food is part of Company registration No. 5391417
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GOOD mood food Contact us t 0161 478 9877 e goodmoodfood@manchestermind.org
Follow us www.facebook.com/ goodmoodfoodmanchester 14
@goodmoodbuffets