SALT & STRAW SALT & STRAW
Satisfy Your Salt Tooth
INSIGHT: No one wants to be ordinary. As a result of a rapidly changing world, Millennials are bored of their grandmother’s plain old vanilla. Salt and Straw re-invents the ice cream flavor wheel by mixing sweet and savory ingredients together; ultimately breaking the ice cream status quo. Millennials want to be different and they’re damn proud of it
BIG IDEA: Salty, but sweet TAGLINE:
Satisfy Your Salt Tooth
Manifesto Chocolate. Strawberry. Vanilla. Sure, everyone has a go-to flavor, but we think life is more interesting when you explore flavor beyond the plains of basic vanilla. Ice cream doesn’t have to coast along sweetness alone. In fact, once you experiment with Sugar’s counterpart, Salt, you discover a plethora of flavors. After all, you can’t make ice cream without it. So when you’re ready to step outside your sad little Neapolitan box, we’re here to satisfy your salt tooth. P.S. If you’re too scared to jump into the deep-end with us, we still offer Vanilla as training wheels
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Twitter posts
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Videos/Gifs Short videos & GIFS of what starts out as appetizing ice cream recipes, but as you progress through the content, weirder ingredients are added into the mix. (Placement: Instagram/Facebook) Video : ● ●
Creepy Crawly Critters Salted Caramel Thanksgiving Turkey
Gifs
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Guacamole & Cherries Sundried tomatoes & Oatmeal Mashed Potatoes & Fudge
SALT & STRAW SALT & STRAW
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