New statement of intent

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Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credits 60

STUDIO PRACTICE Statement of Intent Name

Astrid Weguelin

Date

Blog Address a-weguelin1316.blogspot.co.uk

Rationale I want to create a strong portfolio, which displays a versatile selection of work in terms of aesthetic and context. I want the focus to be on books and narrative/educational illustration as that is where my interest lies, but I also want to show skills in turning out work to different deadlines, both quickly and more research based. Creating a finished product in a professional way is also something I want to develop, thinking more about packaging and bookbinding rather than just the artwork. I also want to work more with text, learning how it can work with an image rather than just beside it. Presentation of work is also something I want to become better at, as photographing work is important to be able to show bigger pieces off in portfolios. These skills will help me after college, as I will have a collection of work relevant to my area of interest in illustration as well as showing versatility within the process and good time management

Themes / Subjects Book illustration – educational, narrative, children’s books, factual, composition, text layout, packaging, book binding, nature Process – mono printing, book binding, collage, textures, photomontage, digital collage Presentation – photography, book binding, packaging, good type, mock ups Products / Methods of Distribution

Narrative illustrations Series of book covers Series of album covers Educational illustrations


Practical Skills / Media / Formats

-

Mono printing Collage Texture making Shape work Composition development Conceptual development Book binding Digital platforms Type development

Brief 1:

Educational pack about Dinosaurs for children (the big brief)

Deadline

13/5/16

Rationale:

I wanted to produce an illustrated, educational book about dinosaurs for children, teach about their habitats, how they survived, their diets etc. I ended up making an educational pack about dinosaurs which included an illustrated timeline depicting the beginning of life through to the extinction of the dinosaurs, an informational book, info cards, stickers and mocked up activity sheets and an interactive map. The pack was more educational than a book would have been as it teaches through activities rather than just reading. The brief enabled me to take complex information and distil it into something children will understand. Brief 2:

Secret 7 (Responsive)

Deadline

2/3/16 (secret 7) 9/3/16 (penguin)

Rationale:

I was making a brief out of a mixture of competition briefs (secret 7 and penguin design award covers) I ended up making the brief only about secret 7 and producing 7 album cover designs. One design was successful in the competition. I used the brief to create a collection of strong portfolio pieces. Brief 3:

Deadline

Book cover and 3 illustrations for ‘A clockwork orange’ (Responsive)

9/3/16 (cover) 13/5/16 (illustrations)

Rationale:

I wanted to enter the Folio Society competition for War Horse and produce a front cover and three inside illustrations. I ended up entering the Penguin design award for A Clockwork Orange and producing three lino prints responding to quotes within the book. The brief enabled me to explore a new print method, build up my collection of book covers within my portfolio while also create work with more edge to it. Brief 4:

Book cover and animation (Responsive)

Deadline

24/3/16

Rationale:

I wanted to enter a YCN brief. I ended up taking the children’s book cover for the Penguin design award – Emil and the Detectives,


and turn it into a more significant brief. I produced a full cover and an animated book trailer, promoting a new edition of the book. The brief enabled me to build up my collection of book covers and improve my skills in animation. Brief 5:

Deadline

Food editorial (Authorial)

13/5/16

Rationale:

I wanted to have a brief of sketchbook work, developing my food illustration. I ended up developing the sketchbook work into food editorial to give the brief more context. The brief enabled me to build up a collection of food illustration in my portfolio while also have a range of editorial work. Brief 6: Patterns

I took imagery from other briefs I was working on and developed them into patterns, which I then applied to relevant project. I used the brief to learn how to make a repeat pattern which will be something I continue to do.

Contextual References Practitioners: Laura Carlin Owen Davey Blexbolex Sarah Maycock Esther Cox Jing Wei Alice Palluto Websites: ‘Design for Today’ ‘Folio Society’ ‘Penguin Books’ ‘It’s Nice That’

RESEARCH ACTIVITY:

Read A Clockwork Orange

Deadline

5/1/16


Details

Read and make note of possible quotes/scenes to work from for inner illustrations – try to have quotes from different sections of the book.

RESEARCH ACTIVITY:

Start thumbnailing for secret 7

Deadline

22/1/16

Details

Listen to all the songs, pick out at least three and come up with multiple ideas for designs RESEARCH ACTIVITY

Thumbnail for ‘Emil and the detectives’ and ‘clockwork orange’

Deadline

5/2/16

Details

Read a plot summary of the book and research into themes and characters within the book

RESEARCH ACTIVITY

Deadline

Have final designs for some of the secret 7 songs

25/1/16

Details

Have at least three designs done for at least one of the songs which are finished and ready to be submitted RESEARCH ACTIVITY

Start researching into dinosaurs Details

Deadline

29/1/16

Gather photo/book references about dinosaurs and gather clear facts about the different species and start sketching in response to research. Start researching into educational, illustrated children’s books

BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)


DAVEY, O. (2015) Mad About Monkeys. London: Flying Eye Books BAILEY, E. (2015) One Day on out Blue Planet: in the Antarctic. London: Flying Eye Books NEWMAN, B. (2013) Professor Astrocat’s Frontiers of Space. London: Flying Eye Books GRILL, W. (2014) Shackleton’s Journey. London: Flying Eye Books BURGESS, A. (1962) A Clockwork Orange. London: Heinemann KASTNER, E. (1929) Emil and the Detectives. London: Red Fox Multiple authors (2012) Behind Illustration. Index Book DUSOULIER, C (2009) I know how to cook. London: Phaidon Press MALE, A (2014) Illustration: meeting the brief. London: Bloomsbury Publishing

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

Varoom magazine Wrap magazine Elephant magazine

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

Natural history museum

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do?

Deadline


Finish secret 7 designs for ‘worry’ and ‘dream 3’, at least 2 design for each

10/2/16

Read plot summary and themes for ‘Emil and the detectives’ and start thumbnailing ideas

8/2/16

Have cover for Emil and the detectives finished and ready for submission

23/2/16

26/2/16

4

Read a clockwork orange, also read articles about the book to get clearer idea of themes

11/2/16

5

Start thumbnailing ideas for cover and inside illustrations (have key quotes/scenes I want to depict sorted) Have cover for clockwork orange finished

4/3/16

Start gathering research for big brief

11/2/16

19/2/16

8

Collect articles for food brief, get back into that project – make it more experimental

22/3/16

9

Go to natural history museum for more first hand, observational research over Easter

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BA (Hons) Illustration - Level 06


OUIL603 Extended Practice STUDIO PRACTICE

Project Proposals 10 steps to producing persuasive project proposals

1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing


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