Why We Love It

This multi-use top seller is ready-to-use so you can be ready to shine. It’s the all-natural hair and skin must-have every style creator needs in their bag for every occasion!

Contains all the essential vitamins

Hydrates and rejuvenates all types of skin

Leaves your skin, hair and nails nourished and enriched

For Skin

· Apply as needed to area of use by massagIng into skin while spreading throughout.

(In cold areas Shea Butter may become very hard. Simply place the Shea Butter Jar (closed) into hot water. Let it sit for 5 to 10 min then Shea Butter should become easier to use.)

Hot Oil Treatment

· Apply to hair from roots to tips avoiding the scalp.

Spread evenly and sit with a cap for 15-30 min then rinse.

May also be used as a leave-in.

Proven formula that protects, reduces Frizz & hair breakage!

Enhance your natural curl, boost your waves, and blow dry, smooth styles with our quick absorbing, defining formula. This no stick, fast dry foam adds moisture, eliminating frizz and dryness. · Lightweight, weather resistant, delivers flexible hold and natural movement for long lasting, frizz free styles.

FLEXIBLE HOLD

Smooths Styles

FRIZZ ELIMINATING

QUICK ABSORBING

WEATHER RESISTANT

FAST DRY FOAM

Heat Protection

The hottest styles require some heat tools, but they can damage your hair.

· IC Fantasia developed a special heat protection system to reduce damage against heat styling, sun exposure, color processing, and chlorinated water. It’s the original system for shine, but with extra heat protection. Maintain the perfect balance of moisture with hot tools such as flat irons, curling rods, or hair dryers.

Our formula is enriched with Panthenol, soy and wheat proteins, vitamin E, avocado oil, and aloe vera. Its also sulfate and paraben-free which gives your hair all the healthy ingredients it needs.

Adding protection all the way to the hair cuticle, this product line protects the hair shaft from breakage while the aloe vera complex seals in moisture for smoothness.

· This prevents static and even reduces overall dying time to improve body mangeability.

Straightening Spray (2oz)

This is a lighter spray formula of our popular serum. Works well on finer hair and when flat ironing.

· Leaves hair silky soft with vibrant shine

Eliminates frizz

· Prevents static and reduces drying time

Improves body and manageability

· Easy Application

Scalp Refresh

Invigorating Leave In (8oz)

Invigorated Hair & Scalp

Invigorate and refresh your scalp while achieving manageable, soft, shiny hair with our Pure Honey Scalp Refresh Invigorating Leave-In. It is perfect to be applied in between cleansing and styling the hair.

Benefits

Cooling Formula Invigorates Dry Scalp & Restores Moisture Balance

Enriched with Ingredients to Help Reduce Discomfort Associated with Dryness

· Great for Braids, Locs & Weaves

Key Ingredients

How To

Spray a light mist and gently massage onto hair and scalp.

· Mist will penetrate hair and deep condition.

Style Tip

· Use Creme of Nature Pure Honey Scalp Refresh Invigorating Leave-In after cleansing and before styling to keep your scalp hydrated.

New Max Moisture Curl Defining Mousse

INTRODUCING NEW MAX MOISTURE DAILY CURL CRÈME & CURL DEFINING MOUSSE

Building on the success of the 2021 ORS Olive Oil Max Moisture launch and made specifically with the needs of textured hair in mind, our newest Max Moisture offerings bring two must-have products into the collection to deliver daily moisture and curl definition to curly, coily and kinky hair textures.

Building on the success of the 2021 ORS Olive Oil Max Moisture launch and made specifically with the needs of textured hair in mind, our newest Max Moisture offerings bring two must-have products into the collection to deliver daily moisture and curl definition to curly, coily and kinky hair textures.

THE OPPORTUNITY... WHY YOU NEED IT

• Max Moisture products address the top two consumer hair needs:

1)Moisture/Hydration, 2) Growth*

• Max Moisture is the best-performing ORS launch in recent years! Consisting of products in growth categories that are resonating with Natural consumers, Max Moisture launch products have exceeded 1st year targets. The collection features ingredients that resonate, products that perform and prices that deliver on value. A focus collection for ORS Olive Oil, Max Moisture continues to be supported with significant marketing investment and innovation pipeline to drive growth.

• Max Moisture Daily Curl Crème is a new hairdress variant from the #1 Hair Dress Cream brand, ORS!** Developed as a lightweight variant of our best-selling ORS Olive Oil hairdress crème, Max Moisture Daily Curl Crème is a high-performance formula that delivers moisture without weigh down.

• Strong demand for Styling Mousse, a $16M sub-category with +42% growth, combined with ORS Olive Oil know-how creates a winning proposition! Max Moisture Curl Defining Mousse is the first styling mousse from the #2 Wrap & Setting brand, ORS!** It offers consumers an alcohol-free, curl definition-focused styling mousse variant of our top-selling Wrap/Set Mousse.

SUPER SOFT STYLE CURL DEFINING MOUSSE NEW!

7 FL. OZ.

Moisture-maximizing styling mousse formulated to deliver a soft touch hold and super hydrating results for natural hair with Rice Water, Electrolytes, Olive Oil and proprietary Oligro™ Complex.

G Delivers lightweight hold without cast or crunch

G Hydrates and adds volume & shine

G Alcohol-free & non-flaking

G Tames frizz and defines curls, coils, & kinky textures