Beauty Plus Vol.22 | APR 2024

Coconut Water Conditioner (12oz)

Coconut-infused conditioner for hydrated, detangled, shiny curls. Coconut Water Curl Conditioner treats all hair textures to promote moisture and restoration, leaving hair hydrated and healthy. We also blend castor oil and rosemary oil to alleviate scalp irritation and protect hair strands from breakage. For best results, use after Coconut Water Curl Cleanse.

HOW TO USE

Apply a generous amount of curl conditioner to wet hair. Detangle with fingers or a wide tooth comb. Allow 5-10 minutes for vitamins and nutrients to penetrate strands. Rinse with cool water and gently towel dry. For best results, follow with Coconut Water Style Setter.

Coconut Water Shampoo (12oz)

Our coconut water shampoo is a weightless, sulfate-free cleanser that minimizes frizz and smoothens hair.

Treat your scalp and strands with a blend of coconut oil, castor oil, and rosemary oil to stimulate hair growth.

HOW TO USE

Wet strands in the shower and apply the coconut water shampoo throughout the length of hair.

For thicker textures, create sections before applying to ensure every strand is penetrated.

Using fingers or palms, massage and emulsify with water until hair is clean.

· Follow with our coconut water curl conditioner for the best results.

Coconut Water Collection

Superior Moisture

Kiss goodbye to dry, frizzy hair and say hello to gorgeous, shiny curls.

Coconut Oil

Provides a rich source of Vitamin K and iron to strengthen and soften hair.

Castor Oil

Nourishes the scalp and protects strands

Rosemary Oil

Strengthens the hair, alleviates scalp irritation, and has anti-inflammatory properties.

Rosewater & Vinegar

Exfoliating Toner (237ml/8oz)

No more balancing acts when it comes to your skin. This oil-absorbing toner leaves skin clearer and smoother. Damask Rose Oil soothes and softens skin.

Organic Apple Cider Vinegar exfoliates, removes debris, and absorbs oil. Ideal for oily/combination skin types.

· ACV is ideal for oilier skin, as it absorbs excess oil without over-drying skin.

· Rosewater soothes and refreshes.

· Dermatologist tested and hypoallergenic.

· Insider tip: Can be applied to scalp for a clarifying treatment.

· Bottles proudly made of PCR packaging

· Every brand deserves a refresh – we updated our packaging but rest assured our formulas are exactly the same.

HOW TO USE

Sweep over clean face with cotton pad, mix into a mask, or apply to hair roots to clarify.

Soothing Scalp Oil (4oz)

BRAIDS • LOCS • TWIST • CORNROWS PROTECTIVE STYLES • WEAVES AND WIGS

Developed to support scalp health and nourish hair follicles. Helps to alleviate itchy scalp and minimize inflammation.

· Our unique blend of vitamins and oils strengthens and hydrates.

· Promotes new hair growth. For all hair types.

· Rosemary Oil promotes new hair growth and adds volume.

· Tea Tree Oil helps alleviate itchy scalp and reduce inflammation.

· Castor Oil nourishes and strengthens brittle hair. Boosts elasticity and shine.

Strengthening Mask (12oz)

The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary, & Sage Oil and is rich in Proteins. It helps to deeply strengthen and hydrate your hair strands from root to tip while preventing breakage.

HOW TO USE

Apply a generous amount to wet hair, leave on for 5-10 minutes and rinse with warm water.

· For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Works perfect as a deep treatment.

Strengthening Balm (4oz)

The Feel It Formula Strengthening Balm is infused with Peppermint, Rosemary, & Sage Oil to stimulate your scalp and strengthen your edges and nape. Helps prevent hair breakage, even as you change your styles.

HOW TO USE

Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual.

· Use twice daily for best results.

IGNITE YOUR SENSES THROUGH STIMULATING FRAGRANCES, INVIGORATING SENSATION & NOURISHING FORMULAS

Strengthening Shampoo (12oz)

The Feel It Formula is infused with Peppermint, Rosemary, & Sage Oil to help strengthen your hair strands, as it deeply cleanses your scalp and hair. Your first step to a healthy hair regimen is thoroughly removing build-up from the scalp.

HOW TO USE

Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair.

· Rinse hair thoroughly.

Repeat as needed.

For best results follow with African Pride “Feel It” Formula Strengthening Mask.

THIS COLLECTION IS THE PERFECT SOLUTION FOR RESTORING DRY, DAMAGED HAIR & TREATING AN IRRITATED SCALP

BRX Braid & Extensions Sheen Spray (12oz)

African Royale BRX Braid and Extensions Sheen Spray soothes the itching often associated with braids, weaves, and extensions.

· BRX is great for any commercial, synthetic, or natural hair.

The 13 natural herbs and other conditioners keep hair looking good and healthy.

The light formula easily penetrates through braided or weaved hair to condition deep down and keep the sheen and softness in natural or synthetic hair.

Hot Six Oil (8oz)

Hot six oil is made from only ALL NATURAL plant herbs and oils with absolutely NO ANIMAL FAT or animal oils. Hot six oil's special light formula goes in hair, skin, scalp, and nail cuticles easily and without a heavy oil buildup. Hot six oil leaves your hair light and well conditioned.

HOW TO USE

To use as a hot oil

· Shampoo hair, then towel dry. Place Hot six oil in a container of HOT (not boiling) water until hot.

· Massage Hot six oil evenly into hair and scalp then cover with warm moist towel for 3-5min.

· Rinse with warm water then style.

To use as a hair body or nail oil

· Rub Hot six oil in hands then massage into hair, skin or into cuticles where needed.

Hair Accessories Storage Box

Design prevents accessories from moving during transport.

· Magnetic bottom and side panels on some compartments hold clips and pins secure. Removable separators for customized compartment sizing.

Hot & Hotter Multi-Styler (1inch)

Hot & Hotter's latest innovation, the Multi-Styler 1 Inch Blue, features a rotating temperature dial with 5 heat settings up to 460°, as well as ceramic tourmaline ionic technology for a frizz-free and polished finish. It has a rapid heating time of 1 minute and a safety shut off after 1 hour. Universal dual voltage of 120V - 240V makes it ideal for travel. Get ready to create your perfect style.

Rotating temperature dial adjusts between 5 heat settings: 300° 340° 380° 420° 460*

Ceramic tourmaline ionic technology leaves hair with no frizz & a sleek finish

Heats up to a high temperature of 460° within 1 minute

Automatically shuts off after 1 hour of being on

Worldwide dual voltage of 120V - 240V

STRAIGHTENER

CURLER

Argan Hydrating Hair Mask (12oz)

Difeel Argan Hydrating Hair Mask is a deep-conditioning treatment enriched with nourishing Argan oil. It revitalizes and moisturizes dry, damaged hair, reducing frizz, enhancing shine, and promoting overall hair health.

The expertly formulated hair mask is a luxurious, pampering treatment that leaves hair soft, silky, and restored.

Deep Hydration

Difeel Argan Oil Hair Mask penetrates the hair shaft to provide intense moisture, revitalizing even the driest, most damaged hair.

Repair & Restore

Repairs and strengthens damaged hair, reducing breakage and split ends leaving hair feeling luxuriously soft and smooth to the touch.

Reduces Frizz while increasing Shine

Tames frizz, helping to manage and control unruly hair, while restoring a natural healthy shine to your hair.

Improed Manageability

Makes hair styling easier and reduces tangling.

Gentle, Revitalizing Formula

Hydrating formula made with natural ingredients, brings life to dull, thirsty hair.

Leave-in Conditioning Spray (8oz)

Difeel Argan Leave-In Conditioning Spray is a versatile and convenient hair care product designed to provide deep hydration and protection to your hair. Infused with the nourishing properties of Argan oil, this lightweight spray helps to detangle, soften, and improve the overall manageability of your locks. It can be used on damp or dry hair, making it a suitable option for those seeking a quick and easy way to address various hair concerns. Whether your hair is prone to frizz, dryness, or damage from heat styling, this leave-in spray can help shield and revitalize your hair, leaving it smooth, shiny, and more resilient. Its non-greasy formula makes it ideal for daily use, and it can be applied throughout the day to maintain hair health. With a pleasant scent and the ability to promote a healthy, vibrant appearance, this conditioning spray is a valuable addition to any hair care routine, helping you achieve silky, nourished hair without the need for rinsing.

Instant Hydration

Provides immediate moisture and nourishment to dry, thirsty hair without the need of rinsing.

Tangle Free Hair

Detangles and softens hair, making it easier to comb and style.

Reduces Frizz while increasing Shine

Tames frizz, helping to manage and control unruly hair, while restoring a natural healthy shine to your hair.

Heat Protection

Shields hair from the damaging effects of heat styling, such as hairdryers and straighteners.

Non-Greasy & Convienent

Lightweight and easy to apply, leaving no greasy residue. Easy to use for daily on-the-go hair care.

Why Argan Oil?

Argan oil, often referred to as "liquid gold," is a natural wonder that has been treasured by Moroccan women for centuries. Extracted from the kernels of the Argan tree, this rare oil is packed with vitamins, antioxidants, and fatty acids that work together to nourish and revitalize your hair.

Join countless others who've experienced the magic of Argan oil for their hair. Our Argan Oil Hair Care Collection is your ticket to vibrant, healthy, and beautiful hair. Don't wait - make the switch to the ultimate hair care experience today!

Argan hydrating Premium Hair Oil

Difeel Argan Hair Oil is a nourishing hair treatment infused with nourishing Argan oil. It deeply moisturizes and revitalizes dry, damaged hair, reducing frizz, enhancing shine, and promoting overall hair health.

Difeel Argan Hair Oil is a versatile hair product and can be used as a leave-in treatment, pre-shampoo treatment, or a styling product, suitable for all hair types.

Instant Moisture

Provides deep hydration to dry and damaged hair, helping to restore its natural moisture.

Split End Repair

Nourishes and helps repair split ends, reducing the need for frequent trims.

Reduces Frizz while increasing Shine

Tames frizz, helping to manage and control unruly hair, while restoring a natural healthy shine to your hair.

Improed Hair Strength

Strengthens and protects the hair, promoting overall hair health.

Versatile Uasge

Can be used as a leave-in treatment, pre-shampoo treatment, or a styling product for added shine and control.

7.1oz

8oz

Deep Care Shampoo Brush

Ergonomic design for excellent grip

Made with eco-friendly silicone

· Strong yet soft silicone bristles suitable for scalp massage

Handle and silicone brush part can be separated and washed for cleaner and longer usage

HOW TO USE

Detangling Elastomer Brush

· Great for wet & tangled hair

· New material, Thermoplastic Elastomer (TPE), known for excellent elasticity and durability

· Brush head provides flexibility in all four directions

· Convex, flexible & vented brush head for blow drying & detangling Lightweight & compact yet sturdy design

Innovative Thermoplastic Elastomer (TPE)

brush head enhances detangling with greater flexibility and minimizing hair pulling

100pcs Elastic Bands (M 1.2inch) / (L 1.5inch)

· Made with innovative material, Thermoplastic Elastomer (TPE)

· TPE material boasts 3X more resilience and durability compared to rubber

· Maintains integrity under stretching, with excellent resilience

· Incomparable top-quality hairband made in Korea

Moisturize

Restage of Gold

MOISTURIZE Benefit Edit Gel is ECO Gold Gel restaged to highlight premium ingredients. Gold is blended with natural supplements known to protect the hair and scalp and necessary for healthy protective styling: Vitamin C, Biotin, Vitamin E and Omega 3.

Strengthen

Restage of Super Protein

STRENGTHEN Benefit Edit Gel is ECO Super Protein Gel restaged to highlight the benefit formula with a new design. Super Protein is enriched with natural proteins known to fortify strands. This daily styler combines the smoothing effect with protection.

Humidity Block

Innovation

BLOCK HUMIDITY Benefit Edit Gel is blended with natural ingredients that seal in moisture and repels the moisture on the hair for styles that remain unchanged or uncompromised by humidity.

Protect Innovation

PROTECT Benefit Edit Gel is a mixture of golden moisturizing oils known to replenish and nature the hair. The formula protects the root, scalp, and follicle, while providing controlled smoothing, definition, and hold, to minimize pulling and stress.

Benefit

Edit Gel (16oz)

Each formla is designed to add a dose of conditioning to your style routine. A unique mix of oils and natural supplements offer dual benefit for some of the leading styling needs:

Moisture + Style

Strength + Style

Humidity Resistance + Style Protect + Style

Why BENEFIT EDIT?

New Eco Style Benefit gels help protect and support your favorite hairstyles with a fusion of rich ingredients for specific hair need

Benefits for our consumers

Premium Styling + Conditioning formulas

Benefit specific ingredients address unique hair needs

Shea Butter - Moisture

Protein - Strength

Amla Oil - Anti-Humidity

Baobob Tree protien - Protective Styling (braids, weaves, etc.)

· Maximum Hold formulas, made for all hair types

Braid Formula

Refreshing Fine Mist (3.38oz)

Braid Formula Refreshing Fine Mist, the ultimate solution to effortlessly eliminate odors and keep your hair smelling fresh and delightful. This lightweight, non-greasy mist is specially formulated to rejuvenate your hair and leave it with a long-lasting, invigorating scent. Say goodbye to unwanted odors and hello to hair that not only looks great but smells amazing too. Elevate your haircare routine with this must-have product for on-the-go freshness.

FINE MIST: Refreshing Fine Mist is designed for regular use, allowing you to maintain the freshness and provides high shine for your hair all while no breakage and frizz. Our refreshing fine mist is available in 4 different scent, Rose water, Gardenia flower extract, Watermelon & mint, and Rosemary mint & biotin.

· SCENT: Infused with premium ingredients such as rose water, gardenia flower extract, watermelon, mint, rosemary, and biotin for you to enjoy the lingering, pleasant fragrance that keeps your hair smelling delightful throughout the day.

· QUICK AND EASY: The convenient spray nozzle is specially designed to evenly distributes an airy mist.

TRAVEL SAFE: Our refreshing fine mist is portable size which makes it convenient to carry in your purse or travel bag, ensuring you can refresh your hair wherever you are.

HOW TO

Apply Refreshing Fine Mist to neutralize hair odor.

· Hold bottle 10 to 12 inches away and lightly spary hair with short even pumps.

BEFORE AFTER

Top Selling Mousse

LOT18305

Lottabody

Coconut & Shea Oils Foaming Mousse (7oz)

Coconut and shea oils deeply hydrate hair from the inside out, leaving hair soft and nourished with brilliant shine.

Fast-drying foaming mousse leaves wraps soft and full of body. Can be used for wash and wear styles, defining curls, and taming frizz.

VIGOROL Curls Mousse (12oz)

Curls Mousse is a super hold styling mousse formulated for high definition curls. This alcohol-free creamy foam is enriched with Argan Oil to create frizz-free, soft, silky and shiny curls without making hair stiff or sticky. To help prevent split ends, static and flyaways, use before drying hair or doing a rod set or twist out, Can be used prior to blow drying and finger styling hair.

VIGOROL Olive Oil Mega Moisture Mousse (12oz)

Olive Oil Mega Moisture Mousse is specifically formulated for hair that needs extra moisture including chemically treated, over-processed and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. Provides full style control without making hair stiff or sticky. Ideal for foam-wrapping, wig sets, roller sets and straw sets.

CON24438

CREME OF NATURE

Argan Oil Foaming Mousse (7oz)

Our Style & Shine Foaming Mousse is a uniquely formulated liquid gold mousse that is perfect for styling natural and relaxed hair. This nourishing formula, infused with Certified Natural Argan Oil from Morocco, moisturizes and nourishes the hair and instantly imparts Exotic Shine™ while reducing frizz.

VIG47102

VIG47103

CRO05847

CAMILLE ROSE

Spiked Honey Mousse (8oz)

Our nourishing hair styling mousse is crafted with hydrating honey and soothing nettle root ideal for all hair textures. The honey helps soften, smooth, and hydrate strands, while nettle root enhances shine and improves overall hair health. The added benefits? It provides intense conditioning, texture-definition, effortless styling, and everyday refreshing.

HOW TO USE

· Apply a generous amount onto freshly washed and conditioned strands. Style hair.

Can be used on wash-and-go’s, braid outs, twist outs, rodsets and many more protective styles!

Allow to fully dry before fluffing.

AMP41255

AMPRO Shine ‘N Jam Magic Fingers Setting Mousse (11.9oz)

This creamy, alcohol-free Setting Mousse is formulated to perfectly set your beautiful braids, prevent flyaways and extend the life of your styles.

Wheat Protein and Avocado help to strengthen hair while Jojoba Oil keeps your hair soft and conditioned.

This is the perfect sister product to the Magic Fingers for Braiders.

ORS11107

ORS

Olive Oil Wrap Set Hair Mousse (7oz)

Olive Oil Wrap Set Hair Mousse is a lightweight mousse designed to hold, moisturize, and give incredible Add Shine to the hair. This hair care product contains a unique blend of ingredients, including olive oil, which is rich in Vitamin E, and Panthenol to provide moisture to the hair.

These ingredients help provide smoother wrapping, molding, and longer-lasting roller sets.

The convenient mousse pump creates a fluffy foam that causes a faster drying time.

CAN01570

CANTU

Natural Hair Wave Whip Curling Mousse (8.4oz)

Creates crunch-free, touchable waves and curls for frizz-free and full of volume styles. Made with pure shea butter and formulated without harsh ingredients.

defines waves & curls without the crunch touchable, frizz-free finish

· weightless moisture & conditioning perfect for perm rod sets