PULSE

Real-time Data Analytics Platform

THE ASU ADVANTAGE

The Decision Theater’s information integrationand network analysis platform enablespowerful custom research for web-basedinvestigations. PULSE speeds through socialmedia posts, journal publications, databasesand more to capture key information and theirimplications, perform a variety of analyses,determine implications and visualize the results.

Data Investigation Across Diverse Platforms

In the modern world, communication across social networking systems has become a primary form of expression, response and feedback. Individuals and organizations are constantly sharing mass amounts of new information and communicating across digital exchanges. Each tweet, Facebook post or Instagram story captures small pieces of life connected to user data, social network, and topics of conversation. Within the barrage of media posts exists undiscovered insight into prevailing public opinion. Websites, traditional databases, and other information sources are repositories of valuable data. PULSE navigates through the data chaos to extract meaningful information for action.

Findings derived from PULSE can be used for a variety ofpurposes depending on the needs of the user:

• Policy making based on public opinion

• Sales initiatives of a company

• Social science research

• Gauging interest for a product or idea

Clear Wisdom from Noisy Data

PULSE offers analytical technology to collect, categorize, analyze and visualize social network data as it is posted in real time.

To harness these investigative powers, users identify key terms, search parameters, and research objectives associated with their topic of study. Researchers at the Decision Theater help determine the mechanisms for analysis and implement appropriate algorithms to gather and sort information.

PULSE delivers visualized findings across a customdeveloped graphic dashboard. Decision Theater researchers work closely with users to identify appropriately tailored visualization techniques to communicate newfound insights.

The parameters, search terms and visual components change with each new project. However, ability to uncover granular insight while filtering out irrelevant data sustains across all applications.