Guidelines
by Ata ACS
Brand
Design
Content Brand Guidelines
Colors The Font Unacceptable Logo Usage Brand Implementation 2 3 4 5 6 7
The Philosophy The Logo The
The Philosophy
“The symbol “^” means Tunnel.”
Simbol “^” bermakna sebagai Jalan Terowongan.
“-Lamp are meaningful as ideas / lighting.”
“-Pen means as the embodiment of productivity that can produce work.”
-Lampu bermakna sebagai ide/penerangan.
-Pena bermakna sebagai perwujudan dari
produktifitas yang dapat menghasilkan karya.
Brand Guidelines
2
The Logo
Logo Variation
One Color Black
Minimum Size
-On Screen : 67,88x16,89 px
-In Print : 2,36x0,67 cm
One Color White
Full Color
Brand Guidelines 3t x x x x x x x x LogoGram LogoType
Clear Space
x y
The Colors
Brand Guidelines 4 #F36B26 R G B : 243 : 107 : 38 C M Y K : 0% : 72% : 96% : 0% Orange #FCDA43 R G B : 252 : 218 : 67 C M Y K : 2% : 11% : 85% : 0% Yellow #6D6D6D R G B : 109 : 109 : 109 C M Y K : 58% : 49% : 49% : 16% Gray
The Font
Brand Guidelines 5
Montserrat ExtraBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Primary Font Montserrat Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Secondary Font
Unacceptable Logo Usage
Brand Guidelines 6
x Dont change the color logo. x Dont change the position logo elements.
x Dont stretch the logo ini any direction.
x Dont place the logo on a busy background.
Brand Implementation
Brand Guidelines 7 Lorem ipsum Your business email Business phone number www.website.com Lorem ipsum Your business email Business phone number www.website.com Lorem ipsum Your business email Business phone number www.website.com What is she doing NAME AND LASTNAME What is he or she doing ACS ACS
CONTENT