PACO 2018 Sponsorship & Supporters Package
Our Business Network is Born est 2017
PVFC Leading the Way in Performance Analysis New Marketing Opportunities
Australia’s leading sports opinion site.
Helping us Deliver the Vision
BOOKLET DESIGNED BY
www.765.com.au
Frank Sesto M 0422 638 813 P 9303 9700 F 9303 9711 E frank@enviroprintgroup.com.au EnviroPrintGroup Pty. Ltd. Factory 1, 134-136 Freight Drive Somerton VIC 3062 www.enviroprintgroup.com.au
PVFC would like to extend a warm and heartfelt thank you to Enviro Print Group and 765ยบ Brand Communications for their tireless work and continued support in 2017.
Contents 6 Our Community
PACO
7 Our People
2018 Sponsorship & Supporters Package
2 Our History
Helping us Deliver the Vision
3 Our Vision 4 Our Culture
8 Our Value Proposition
Editor
Mark Cometti Photography
PVFC NPL Mark Avellino Photography Media, Marketing & Sponsorship Sub-Committee
Lou Tona Athena Babo Jim Kounetas Paul Ferrante Rob Alexander Stephen Whitchurch Salvatore Barone Joe Catalano Reynold Paligaru Theo Terzakis Mark Cometti
5 Our Facilities 12 Your Support
Video Editing
Salvatore Barone Graphic Design
765ยบ Brand Communications
Pascoe Vale FC A PO Box 20 Pascoe Vale South VIC 3044 T (03) 9354 5376 E enquiries@pvfc.com.au 1
HISTORY Our History “To think that just over 50 years ago, a group of passionate footballers were sitting together talking about starting a club and now we compete in the second highest league in the country and have over 400 boys and girls in our youth/ junior program, it’s just incredible.” - Club President, Jim Tona 2
The first known Pascoe Vale Soccer Club was formed in 1932 by British migrants playing in the Victorian Division 3 league. In 1966, the club was reformed, and a surge through the provisional leagues in the early 80s had the club achieve three successive promotions between 1982 and 1984, taking Pascoe Vale from Victorian Provisional League Division 4 to Victorian Provisional League Division 1. The club was promoted again in 1986, competing in the State Leagues for the first time in 1987 and remained in Victorian League Division 4 for the next six years until being promoted to Victorian State League Division 3 in 1992. Promotion to Victorian State League Division 2 came in 2001, with a Championship in 2008 which promoted the club to State League Division 1 in the 2009 season. We are proud of our Junior Programme, which started back in 1980 and now boasts over 400 boys and girls of all ages. Pascoe Vale were promoted to the Victorian Premier League (VPL) in 2012 for the first time after finishing top of State League 1 by five points over Port Melbourne Sharks, arguably the greatest achievement in the club’s history. From humble beginnings, this small club run by a few mates from Macedonia, was competing with some of the biggest clubs in the country. Our women’s football department, formed in 2007 has grown from strength to strength and in 2018 will have a female team in each age group. ‘Paco’, as we are affectionately known had, a baptism of fire in its inaugural year in the VPL, but in 2013 successfully applied for a licence for the newly formed National Premier Leagues (NPL) Victoria, the new top tier of football in Victoria. Despite being tipped by some as relegation candidates, Paco finishing 11th in 2014 and 6th in 2015, qualifying for the finals series. The 2015 season also marked the first season Pascoe Vale played out of their new ‘home’ ground CB Smith Reserve, whilst maintaining it training facilities at Hosken Reserve in Coburg.
VISION
Our Vision “We strive to be the best football club in the northern region and this applies to every aspect of the club, not just our football department.” - Club Chairman, Lou Tona We are one of the elite NPL Youth Development clubs in Victoria, by committing to developing boys and girls of all ages and ability and contributing to the wider community both on and off the field.
Our coaching staff provide a football programme that prepares young players both mentally and physically for senior football. The club provides a safe and supportive community based environment and facilities which encourages skill development, fitness, fair play and teamwork. We will strive to empower our players with a life-long passion and love for the game.
Our Values
Our Objectives
• Team Work • Integrity
• Support and develops all other aspects of the sport including coaches, volunteers and other non-playing support roles
• Community
• Recruit and retain exceptional coaches, trainers, administrators, and volunteers
• Respect
• One Team
• Actively promote female participation, youth and junior soccer throughout the club
• Provide quality training and learning facilities
• Continuous commitment to professional and organisational development
• Create and maintain a culture that encourages family and community involvement 3
CULTURE Our Culture “There is a culture of respect for all and a passion to strive to be the best person you can be, and that’s why my company has been a major sponsor of Pascoe Vale Football Club for 20 years.” Joe Catalano – Adriatic Furniture (20 year sponsor)
“The passion starts at a junior level and the club has a very healthy junior program. The culture behind this club is gorgeous and why I’m happy to support the club.” John Paris – Chemist Warehouse (10 year sponsor)
“We focus on the technical aspects of the game at the MiniRoos level, to prepare them for a higher level.” Dean Hennessey – Technical Director, PVFC
“Coaches don’t just look at what players bring to the club, from a football perspective, they put a massive emphasis on what type of character they bring into the change room. It’s like a family and why I’m playing my sixth season at the club” Davey Van’tSchip – Senior Player, PVFC
“This club’s unique and has gone from the lower levels of football to go on to achieve it’s standing as one of the premier clubs in the premier competition in the state.” Vitale Ferrante – Senior Coach, PVFC
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FACILITIES
Our Facilities CB Smith Reserve, Fawkner
Pascoe Vale FC play all NPL home games at CB Smith Sport and Education Facility at 79 - 83 Jukes Road, Fawkner. This $6.4 million facility includes a premier pitch, 500 seat grandstand, function room, change rooms and media room, and also serves as an innovative learning space. The CB Smith Sports and Education Centre was funded through contributions of $1 million from the Department of Education, $100,000 from Sports and Recreation Victoria and $5.3 million from Moreland City Council.
Richards Reserve, Coburg
Richards Reserve, or ‘The Velodrome’ as it was aptly referred to by the ‘Paco’ faithful given its neighbouring location to Coburg’s premier cycling track, was PVFC’s spiritual heartland that opposing teams dreaded to visit. Tin sheds for change rooms, a bunker-like club room space, and a playing surface which resembled a minefield. Despite the bobbles, the ground unearthed many legends of the club, including Tony Centorrino who continuously had twenty-plus goal seasons to fire the Vale’s into the Metropolitan league. The club may have moved to Hosken Reserve, but Richards Reserve continues to be a valuable training facility with recent investments in lighting and changerooms.
Hosken Reserve, Coburg North
After relocating from Richards Reserve in 1990, Hosken Reserve became the new spiritual home for the Pascoe Vale Football Club and lay witness to the most successful year in the clubs history when in 2012 Pascoe Vale won the Division One Championship by five points over Port Melbourne and were promoted to the Victoria Premier League for the first time in our history. After joining the NPL in 2014, all senior games have been played at CB Smith, but the club aspires to developing Hosken Reserve into a premier football, community and learning facility where senior games will again be enjoyed by the Paco faithful.
Reddish Reserve, Hadfield
Reddish Reserve provides our teams with a training facility with two floodlit pitches.
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Our Community Pascoe Vale Football Club is a not for profit members based club, which has a proud tradition of volunteering time and resources in assisting and driving major charity initiatives in Melbourne. Strong community structures and values do not develop on their own but instead need to be instilled and reinforced by all organisations. Pascoe Vale FC takes this responsibility very seriously and conducts events that support various charities. The Club’s community participation is a pivotal area of interest and is an important component of our club’s moral compass
PVFC Kicking Goals for a Good Cause
Delivering Coaching Courses to the Community
Pascoe Vale Football Club visits local schools, providing skills clinics to children and continues its focus on community engagement. “We at Pascoe Vale Football Club are extremely proud to be working with local schools and charities to highlight how football can make a difference”. Says Vitale Ferrante, Senior Coach, PVFC.
Our Technical Director, Dean Hennessey works with Community Clubs to provide improved education opportunities for local coaches. Part of the role of Technical Directors at NPL clubs is to work directly with their region’s community clubs for the overall benefit of juniors. Dean Hennessey is doing his bit to help broaden and improve the coaching knowledge and skills of the coaches at our community clubs.
PVFC In Partnership with Melbourne City Pascoe Vale FC and A-League powerhouse Melbourne City FC are closely aligned and provide football clinics for the local community.
This will help to improve the standard of football education across the board not just within NPL Victoria Clubs from our coaches, committee and members.
COMMUNITY 6
PEOPLE
Our People Pascoe Vale Football Club is a not for profit members based club, with a strong volunteer group consisting of past and present players, sponsors and parents. The club is always looking for new volunteers to help deliver our vision to be the best football club in the northern region.
“From day 1 when I got here, they’ve opened-up their arms and welcomed me, like a family. Everybody associated with the club rolls up their sleeves and digs in deep to make this a better football club.”
“The club wants people to be good at football & it seems to me it is surrounded by a lot of good people and it makes for a great community.” Christine Campbell – Former State MP and No. 1 Ticket Holder
Con Karagiannidis – Head Coach U20, PVFC
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VALUE PROPOSITION Our Value Proposition An Australian Government study into sports participation in Australia between October 2015 and September 2016, rated football number 1 with approximately 1.1M people estimated to be actively playing the ‘beautiful game’.
Pascoe vale FC is a National Premier League Level 1 club that plays in the top tier of National Premier League in Victoria against other NPL 1 teams from across Melbourne. In addition to the National Premier League Team, Pascoe Vale FC also features senior men, junior boys and in 2018, is proud to have for the first time junior girl’s teams in each age group, a target set back in 2007 when we joined the female competition. In 2018, the club will have over 30 teams, more than 400 players and well over 1,300 paid up members. Furthermore, our digital channels have strong following, adding to the exposure for existing and potential sponsors. Reference AusPlay Participation data Oct 2015 – Sep 2016
PS4 NATIONAL PREMIER LEAGUES (NPL) Pascoe Vale FC competes in The National Premier League - Victoria (NPL). The NPL is the second-tier Australian Football Competition below the Hyundai A-League. The NPL consists of the highest-level state league in each state-based federation.
NPL Reach Website
Over 2 million hits in 2017
96,000 Page likes
Avg Daily Reach 30,566 Avg Engaged Users 2547
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WESTFIELD FOOTBALL FEDERATION AUSTRALIA CUP (FFA CUP) Pascoe Vale FC also competes in the Westfield Football Federation Australia Cup (FFA Cup) - the highest-level national soccer knockout cup competition in Australia. The FFA Cup matches PVFC up against other NPL League Clubs from around Australia as well as top tier A-League Clubs all looking for cup glory. Association with the Westfield FFA Cup gives PVFC and sponsors access to a range of national and international media opportunities.
FFA Cup Media • • • • •
10 matches broadcast live on Fox Sports 1 of which a Round of 32 match 2 Round of 16 matches All matches from the quarterfinals to the final FFA Cup Draws from the Round of 32 onwards were also televised live on Fox Sports • 10 International broadcast Matches live into Asia
est 2017
PVFC BUSINESS
HUDL
Pascoe Vale FC is delighted to announce the PVFC in Business Corporate Networking Group ahead of the 2018 season. The formation of the group was the idea of the club Executive that identified the opportunity to connect likeminded individuals and businesses that support our club in the seasons ahead.
We’re excited to announce that Hudl and Pascoe Vale FC have signed an exclusive deal to provide video analysis at all levels in it’s NPL Victoria teams.
“We are excited about bringing our Corporate Partners together through this new initiative and creating networking opportunities in our state-of-the art facility at CB Smith Stadium during our 13 home NPL Victoria matches” says Rob Alexander from PVFC in Business.
“We’re planning events for 2018 that extend beyond football, to appeal to all PVFC in Business members and look forward to releasing details soon.” Speaking with PVFC TV, Head of PVFC Corporate Sponsorship Paul Ferrante was excited about the launch of the new group. “We have worked tirelessly over the last six months to establish a brand that is closely aligned with our club’s culture and that our growing Corporate sponsors will associate. It’s a testament to the professionalism of our club and that we ‘punch above our weight’, on and off the pitch.”
The club has raised the bar in the NPL Victoria and we are pleased to announce we are the first NPL Victoria club to commence the program in season 2018.
The Hudl software links players and coaches across tackle, touch and flag levels. Our mission is to grow the game while providing learning opportunities and promoting safe play.
We believe Hudl will be a tool that will help players and coaches in and out of season and provides an opportunity to improve their football knowledge throughout the entire year. With the application of Hudl, Pascoe Vale FC seeks to not only provide cutting-edge tools to its NPL teams but to also create another channel to market for its Sponsors, with advertisements opportunities on footage that will be used at a coaching, and promotional level.
PVFC Chairman Lou Tona echoed Paul Ferrante’s thoughts. “We continue to work hard to be the ‘club of choice’ for players and supporters, and initiatives like PVFC in Business is an example of this. I’d like to congratulate Paul, Rob and the entire Media, Marketing and Sponsorship subcommittee for their efforts as we approach the 2018 season, and extend a warn invitation to existing and new sponsors to jump on board and show your support.” To register your interest or to become a PVFC in Business member, please contact Media, Marketing and Sponsorship department at enquiries@pvfc.com.au. Standard packages start at $650 + GST
THE ROAR Pascoe Vale FC has partnered with Conversant Media - The Roar for 2018 to increase brand awareness for the club and it’s sponsors. Conversant Media - The Roar is Australia’s leading sports opinion site. The Roar features world-class content from 50+ renowned journalists, commentators and sportsmen, sitting alongside top quality fan articles; and generating unparalleled on-site audience engagement – currently publishing 120,000+ comments from fans each month, and receiving 60% of its audience traffic through mobile.
The Business Plaza is a convenient way for you to connect directly with local businesses who support Pascoe Vale FC. These businesses provide money to our club which is used to improve facilities for members and provide equipment for our members. These businesses care about the local community so please consider choosing them when you next do business.
What this means to us is PVFCTV will now feature on The Roar website which will give our sponsors more exposure. See below the stats. You can also visit http://www. conversant-media.com to find out more on how it works.
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KEY METRICS 10
Key Metrics PVFC by Numbers Information correct as of November 2017
Website
Members
8,483
4,054
1,300
1:27
3,302
60/40
Top 5 Countries Australia, UK, India, USA, Singapore
Impressions per Month 24,754
pvfc.com.au
Monthly Site Visits
Avg Engaged Users
Avg Daily Fans Online
19,900
37,048
Followers
Engagement Rate
Views
900
Average/Game
7.8%
@pascoevalefc
1,104
Email Newsletter The Weekly Roundup
450
Followers
Subscribers
1,342
Engagement Rate
Match Day Attendance
Minutes Watched
882
Likes Received
1,020
youtube.com/pvsctv
125,373
Male/Female
1,685
Youtube
1,756
Profile Visits
Full Members
Average Daily Reach (Oct 2017)
@pvfc_official
Impressions
Paid Up, Commited to the Club
Likes
Minutes Spent on Site
fb.com/pascoevalefc
External Visibility
3000
Extra Signage Views Per Week in Season
19.23%
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Your Support
There are a plethora of sponsorship options to accommodate all requirements and PVFC make it easy for you to jump on board
Back Top
Chest Top
(1 Spot)
(1 Spot)
Right Sleeve
Left Sleeve
(2 Spots)
(2 Spots)
Rear Right Leg
Rear Left Leg
Front Right Leg
Front Left Leg
(1 Spot)
Front Primary
(1 Spot)
(1 Spot)
(1 Spot)
(1 Spot)
Back Lower (1 Spot)
Perimeter signage at CB Smith Reserve or Hosken Reserve (3m L x 1m H)
Fixture naming rights at CB Smith Reserve.
Logo in the change room directory.
Logo placement on shorts of Senior teams.
Logo placement on sleeves of Senior teams
Digital channels to market. Exposure around the grounds, during club events on PVFC TV, and Hudl.
Diamond
Brand Awareness
Ruby
Bronze
Apparel logo placement on front, back top or bottom of senior teams.
Brand Awareness
Sapphire
Our Corporate Sponsorship Packages are available for those looking for brand awareness, and exposure. There are three standard categories to choose from including Diamond, Ruby, & Sapphire, however packages can be tailored to meet individual needs.
Platinum
Our Major Sponsorship Packages are our premier offering for organisations wanting to be closely aligned with the PVFC throughout the year, and there are four categories available including, Platinum, Gold, Silver, and Bronze.
Gold
Corporate Partners Sponsorship
Silver
Major Sponsorship Packages
For all enquiries about Major or Corporate Partners Sponsorship please email enquiries@pvfc.com.au
SUPPORT 12
Paco Supporter’s Packages PACKAGE 1
$
Over 30 teams represent Pascoe Vale Football Club each weekend in 4 Categories (NPL, NPL YOUTH, NPL SUB YOUTH, WOMENS/ GIRLS).
1,990 plus GST
PACKAGE 2 $2,490
plus GST
PACKAGE 3 $3,000
plus GST
Team Packages In each age group there are opportunities for your business to feature proudly on a PVFC Playing Kit. Supporting your team has never been easier with great sponsorship packages available for all budgets. Be Seen Package
Brand Awareness
1
2
3
Perimeter signage at CB Smith Reserve. (3m L x 1m H)
Be seen around the grounds on our PVFC official’s highvisibility vests. Coaches, Team Managers, Referees and First Aiders will wear your brand proudly at home and away games.
Premier Signage at Hosken Reserve. (3m L x 1m H)
Team Package (per team)
Logo in the change room directory.
NPL – Youth (M&F – 13 teams)
Logo placement on shorts on any Youth, Sub-youth teams.
Inclusion in all sponsor pages, such as the Club website, newsletter, posters at promotions & events.
Direct marketing, in conjunction with Pascoe Vale FC committee and under Pascoe Vale FC Privacy Policy, of the company/business and special offers to parents and supporters at agreed times.
Digital Channels to Market
Designed to engage members of the Pascoe Vale FC community and facilitate commerce within the Pascoe Vale FC Community.
Company/Business receives free Standard advertisement.
All parents and supporters will receive a Pascoe Vale FC smart phone membership card app during 2018 to be shown to sponsors when purchasing goods and services.
Regular direct marketing to members and web site updates with specials.
Invitation to Club functions and events
Invitation to club’s VIP event at senior home matches
Networking with other sponsors and supporters of Pascoe Vale FC.
The Club will provide a dedicated account manager to co-ordinate and support all sponsorship activities.
The Sponsorship Convener and management at the Club will actively promote and introduce the Sponsor’s representative to available committee members, players and parents at club functions, promotions and events.
Logo placement in the Pascoe Vale FC Weekly Roundup newsletter distributed to all players, parents and supporters regularly throughout the year.
Facebook, Twitter and Instagram promotion to the member base.
$4,500
NPL Youth & MiniRoos
$8,000
$4,500
Bag Tags
Market Communications
Inclusion on sponsor page of the Club’s web site. Logo displayed plus a link to the company/ business web site.
$450
MiniRoos (14 teams)
Show your support for the team by sponsoring bag tags. Team Package (per team)
$350
MiniRoos (14 teams)
$3,500
NPL Youth & MiniRoos
$6,000
NPL – Youth (M&F – 13 teams)
$3,500
For all enquiries about PVFC Sponsorship packages please email enquiries@pvfc.com.au
Pascoe Vale Business Plaza
Special Club Events
Account Management
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Helping us Deliver the Vision
AFFILIATIONS