INTRO
The following presentation reflects the statistics regarding the evaluation of Athens Digital Arts Festival from the visitors of the exhibition Source: Online Quantitative Research Focus Bari A.E. Period: 20/05/2017-06/06/2017 Methodology: Online Quantitative between the visitors of ADAF Sample: N= 583 visitors
PART A
#facts
fact #1 : 92,9% of the visitors of ADAF were very/ quite satisfied with their visit to the exhibition
Î?=583
fact #2:
96,2% of the visitors of ADAF are very/ quite positive to recommend the exhibition to other in the future!
Î?=583
fact #3: Nine out of ten visitors were satisfied with the place, the venue and the guest service!
98,6% of the visitors of ADAF stated that the access to the site of the event was very/ quite convenient 90,6% indicated their satisfaction regarding the venue 96,9% were very/ quite satisfied with the welcoming to the festival 90% of the visitors of ADAF were very/quite satisfied with the guest services/ the guided tour in the exhibition Î?=583
fact #4:
The activities that mainly raised the interest of the visitors were the exhibitions (91,1%) & the screenings (86,1%). Î?=583
PART B
VISITORS PROFILES
VISITORS’ PROFILE men
gender
women
37.7
up to 24 years old
ages
62.3 25-34 years old
34.0
35-44 years old
45+ years old
33.1
20.4
secondary/ lower education higher education/ bachelor student higher education/ master student
education
6.9
45.4
47.7
parents parents Î?=583
16.3
other
83.7
12.5
VENUE & ACCESS access % very convenient
1.4 21.6
quiet convenient
77.0
not so/not convenient
venue 8.2
%
1.2
very convenient
39.1
Fact #5: 52,6% of the visitors who have children stated that they were very satisfied by the welcoming and the guest service of the venue. Î?=583
quiet convenient not so convenient
51.5
not at all convenient
WELCOMING & SERVICE/ FACILITIES Fact #6: 75,8% of the visitors who have children stated that the welcoming and the service were very satisfying
WELCOMING & SERVICE/ FACILITIES % 2.6
0.5
30.2
very satisfying
facilities
quiet satisfying
0.5
9.4
%
not so satisfying
29.3 66.7
not at all satisfying
very satisfying quiet satisfying not so satisfying
60.7 Î?=583
not at all satisfying
Evaluation of the activities: classification % lectures
91.1
8.4
live activities
86.1
7.5
ADAF kids Presentations
56.8 49.9
Workshops
6.5
38.6
7.4
28.1 very interesting
Î?=583
13.2 48.2
Screenings Exhibitions
6.3
8.9 not so interesting
Evaluation of the activities: detailed 6.3 1.4 6.2
0.5
%
1.0 7.4 36.9
36.9
42.7 42.5
63.0 1.2 12.0
5.3
1.0
31.0
32.8 43.6
Î?=583
very interesting
1.7 1.2 7.7
5.7 22.8
48.4 19.4 17.2
Screenings
54.0
exhibitions quite interesting
presentations not so interesting
25.7 8.7 workshops
lectures
not at all interesting
don’t know
15.8 live activities
Evaluation of the activities: ADAF Kids % 27.4 45.3 8.4
5.1
1.4
22.1
20.9
42.1 27.3
all audience
Σύνολο: Ν=583, Γονείς: Ν=95
parents
very interesting
quite interesting
not at all interesting
don’t know
not so interesting
VIRTUAL REALITY SECTION
%
22.8
23.8
-I don’t know anything for that specific activity
-I did not participate in the activity
53.3
Ν=583
-I participated in the activity
OVERALL GUEST SATISFACTION FROM THE FESTIVAL
%
5.8
f a c t # 7 :
1.2 -totally satisfied 33.6
-quite satisfied
-not so satisfied 59.3
Î?=583
-not at all satisfied
the overall guest satisfaction is higher between the visitors who participated in the virtual reality activity (totally satisfied 44,6%)
POSSIBILITY OF FURTHER RECOMMENDATION OF ADAF
%
3.3 0.5
f a c t
# 8 :
-very possible
90,4% of the audience who were 45+ years old 22.3 –quite possible
73.9
–not so possible
–not at all possible Ν=583
88,4% of parents of minors 81,3% of those who participated in the virtual reality activity were quite positive to recommend the exhibition to someone else in the future
Sources of information for ADAF %
–other
0.5
–ΓΕΡΜΑΝΟΣ company
0.7
–radio/tv
1.5
–e-mail invitation
1.5
–internet/sites –printed media –poster –friend -social media Ν=583
f a c t # 9 : 20,5%
of the people informed by printed media were 45+
2.9 6.9 15.8 41.9 47.0
PART C
Visitors of ADAF vs the average Greek
The visitors of ADAF are mainly audience extremely familiar with technology and they show cultural awareness. This is demonstrated by the comparison of the statistics vs. the statistics of the average Greek!
For the comparison of the profiles, data of the average Greek is used by the national payroll survey FOCUS BARI, FOCUS ON TECH- LIFE WEV Survey Identity
Audience: Men & Women 13-74 years old, Total percentage- 8.393.837 Sample: 10.000 persons Period: June-December 2016
Areas of interest & of ongoing information % -lucky games/ betting predictions -celebrities news
3.3 11
9.9
-cars/ motorbikes -family
21.6
10.1
27.4
34.3
-sports
35.6
-Financial issues (tax, insurance etc.)
35.9
17.2
-Housing/ Decoration
41.5
38.9
-Recipes/ Cooking -Fashion/ Beauty Issues
40.1
43.5
12.5
45.8
-Environment issues/ Ecology -Health/Fitness
49.8
-Technology issues/ Gadgets -Education/ Study issues
-Greek news
50.7
26.2
-Culture/ Events Entertainment/ Music/ Spectacles
55.1
ADAF's visitors
56.7
41.5
-Holidays/ Travelling
-International News
61.6 58.7
46.3
56.8
Greece
59.3
41.9
78.9
67.5
63.5 60.4
69.2 76
Internet Use Frequence %
97.6 71.5
ADAF's visitors every day 4-5 days per week
-2-3 days per week
Greece one day per week
less
never
Internet connection devices % 84.9 ADAF's visitors 63.1
Greece
60.3 48.6
45.5 38.5
23.2
26.9
7.2 Desktop pc
Laptop/netbook
Smartphone
Tablet pc
7.4
Smart Tv
The visitors of ADAF use the Internet much more than the average Greek and mainly for: Emails
News information
ADAF’s Visitors:93,8% Average Greek: 65,4%
ADAF’s Visitors: 90,9% Average Greek: 67,5%
Instant Messaging
Social Media
ADAF’s Visitors: 86,8% Average Greek: 49,1%
ADAF’s Visitors:84,7% Average Greek: 66,5%
Reasons for using the internet (last 6 months) % -online games -web tv
86.8
49.1
-training seminars/ webinas
60.5
31.5
-videos
60.5
34
-music content
54.7
33.4
-movies or series
53.9
30.7
-online shopping
Communication through e-mail
64.8
38.1
-e-banking
Information search
84.7
66.5
-e-radio
Instant messaging
90.9
67.5
-transactions with the state or other entities
Social media
93.8
65.4
48.5
30
44.1
13.2
37.2
26.4
31.6
22.8 28
26.8
ADAF's visitors Greece
ADAF’s visitors 8 out of 10 have
7
out of 10 have
6
out of 10 have
Networking Facebook
85.2
59.4
Skype
71.5
44.5
Viber
70.5
44.9
Messenger
66.4
35.9
Youtube
64.3
36.3
Instagram Google+
54.2
32.8
43.1
10.8
41.3
13.4
What's Up
38.3
12.7
34.6
17 5.8
Snapchat 8.3
Greece
59.5
24.8
Spotify
ADAF's visitros
27.8 22.8
f a c t # 1 0 : the visitors of ADAF up to 24 years old have Facebook in a percentage of 90,9% & Instagram 72,7%
The visitors of ADAF make Online purchases to a much higher extent in comparison with the average Greek‌
Air tickets ADAF's visitors: 51,5% Average Greek :12,8%
Tickets to entertainment events ADAF's visitors: 49,4 % Average Greek : 6,8%
Hotels
Electronics
ADAF's visitors: 38,7% Average Greek: 11,0%
ADAF's visitors: 34,9 % Average Greek : 14,5%
Clothes ADAF's visitors: 39,1% Average Greek : 13,5%
Tickets ADAF's visitors: 34,8% Average Greek : 6,3%
Online Shopping %
(last 6 months)
7.7
-supermarket 1.3 -insurance products & services
5.0
1.5 -beaty/ wellness services
7.2
1.7 -health services
13.1
2.7 -furniture & household products
ADAF's visitors
9.3
4 -electronics
Greece
7.1
4.1 -other products
17.6
5.5 -telecommunication services
34.8
6.3 -gadgets
49.4
6.8 -cosmetics/ beauty products
20.1
7.1 -shoes
The average greek
22.2
7.7 -ferry/ train/ bus tickets
online shopping cost is
339,1€, ADAF’s visitors spend 469,2€
10.3
8 -electronics
38.7
11 -hotels 12.2
25.3
-clothes
51.5
12.8 Cinema tickets/ events/ other reasons 13.5 Air tickets 14.5
f a c t # 1 1 :
39.1 34.9
PART D
Media consumption : tv | radio| newspapers | magazines
fact #12:
The visitors of ADAF don’t watch television‌ only a percentage of 18,7% watches television on a daily basis
MEDIA CONSUMPTION: tv %
8
23.3
5.2
4.3
11.3 12.0
f a c t # 1 3 :
6.7
The average Greek watches Tv for 165, 1 min while the viewers of ADAF for 141,7 min.
11.8
20.2 64.5 13.9
18.7 ADAF's visitors
every day
4-5 days per week
Greece
2-3 days per week
One day per week
less frequently
never
fact #14:
The visitors of ADAF listen to the radio less (40,1%) the average Greek (54,5%) but for more time!
Media consumption: radio % 11.1
10.6
17.3
f a c t # 1 5 :
5.9
On average the Greeks listen to the radio for 168,7 min while the visitors of ADAF for 213,3 min
8.2
4.8 10.6
16.3
6.9
13.6
54.5 40.1
every day
ADAF's visitors 4-5 days per week
2-3 days per week
Greece One day per week less frequently
Column1
fact #16:
Almost 5 out of 10 (45,5%) visitors of ADAF have not read a newspaper for more than a month
Media consumption: newspapers % 10.6 28.5 5.2
45.5
25.0
21.3 41.4 22.6 ADAF's visitors
last 7 days
Greece
-last 30 days
-earlier
-never
fact #17:
Half of the visitors of ADAF (53,9%) seem to read more magazines than the average Greek (43,2%)
Media consumption: newspapers %
5.7 25.0 40.5 31.9
27.1 23.2
26.8
20.0
ADAF's visitors last 7 days
Greece -last 30 days
earlier
never
CONCLUSIONS
#ADAF exhibition gathered mainly Digital visitors‌
#...which prefer to get informed, to shop and to socialize through the internet
# It seems that the visitors of ADAF were mainly informed about the exhibition through the Social Media‌
# ‌and from friends that visited the exhibition. The rate of recommendation is high.
#Finally, the satisfaction rate regarding the visit to the festival is high. The site and the venue of the event have contributed to that, as well as the overall experience gained by the audience.
thank you