Athleisure Mag #60 Dec 2020 | Connection Matters with Jen Widerstrom

CONNECTION MATTERS

with Jen Widerstrom

We've all had many stories to share about this year and looking into next year which is par for the course when it comes to this time of year. Of course with what we have gone through this year as a global community, stepping into 2021 in the most optimized way is definitely something that we're looking to do around the office of Athleisure Mag! That entails a series of efforts that combine mind, body and soul.

We caught up with one of our favorites Jen Widerstrom Celebrity Fitness Trainer, TV Personality, Best Selling Author, Entrepreneur and Fitness Expert who we have enjoyed since seeing her as Phoenix on NBC's American Gladiators, the undefeated trainer on NBC's The Biggest Loser, as a bestselling author and having the ability to take classes led by her in years past. Her approach to motivating people and joining her clients journey in their transformation is no surprise to us!

We're looking forward to taking her 60 day challenge with Transformation Protein beginning Jan 5th - Mar 5th to hit our goals and prepare to be our best selves in 2021. We talk with Jen about how she got into the industry, how she navigated the landscape, the importance of mentorship and being inspired and giving back to others.

ATHLEISURE MAG: We know that you love being able to engage and help people. Can you tell us how you found your way into the fitness industry?

JEN WIDERSTROM: You know, it was such an accident girl! I was always involved in sports growing up and we always had a set of weights in the basement. We still do! Movement was a part of my life and my parents who are in their 70’s have their own garden plot. They grow their own vegetables. Being physical was always present early on but fitness was different. I was working out for performance in a sport or to look good for TV for American Gladiators and stuff like that. What really happened was that I came to LA after American Gladiators in 2008, I said, "I've made it. I am famous, this is great." I was 24 and I was in the greenest pasture right now. The show went off the air and I didn’t have any money to stay. I started teaching classes at this local little fitness studio called Pulse Fitness Studio that’s here in Sherman Oaks. They’re still rocking and rolling. It was great because I could have a free gym membership as I couldn’t afford one in LA and I had no money. I needed to pay my bills and I needed a gym membership.

That was it. I started out of reasons for necessity – financial. Then, I just realized that it wasn’t just about the weight loss but the pride in being able to see the changes and the person that came along with movement. I saw them just being able to open up and just starting to see what a beautiful motivator this was right? The ability to accomplish and to do. Waistlines will always change as that’s a side effect of the real work and when I saw that, I never looked back. I thought, “oh my gosh, there’s an impact here that’s far greater then I have ever given credit for.” Doing the group classes in the valley, turned into doing DVD’s for Men’s and Women’s Health to being a MSN Health person to being on NBC’s The Biggest Loser. I’ve been very lucky and honestly, that’s just where it started.

AM: We remember when you were Phoenix on American Gladiator! How was it to be on such a physical show?

JW: Headline – dream come true! You have to realize that I was born in 1982. I mean we’re talking about Zap, Jazz – these fit strong women and then you’ve got Gemini and Nitro – who’s better than Nitro – Dan Clark was great! I was just obsessed and I always wanted to be a contestant – always wanted to be on the show. I think that I have been a Gladiator 3 times for Halloween. When I actually got to do the show, I really felt that I had made it, I could literally die happy and that I got to do everything that I wanted to be able to do. It was a blast and it was special for a number of reasons. I met some incredible people. Very few times does a cast and production meld so well together. Dave Hurwitz was our producer and he had been doing MTV’s Fear Factor and he was such a class act. All of the people like former MMA fighter Gina Carano, known as Crush (Deadpool, Fast & Furious 6, The Mandalorian) and Beth Horn known as Venom, Valerie Waugaman known as Siren – all the women were just wonderful people. They were great in the industry and everybody was somebody. Hollywood Yates known as Wolf, was a professional rodeo clown. We had stunt people and then there was me. I was like, “I’m a bartender in Chicago.” I had no idea how I got this job and I was excited.

But it was good and there was a lot of pressure! These were live tapings and you didn’t get redo’s. So you’re out there and you’re in the rings with contestants. If they get by you, you look dumb! There was real pressure and there was no faking it. We really got after it so it was a lot of fun, but it was a lot of intense competition – no doubt!

AM: Obviously on the Biggest Loser, why did you like being on this show? Once again, it was great watching you on this show as the amount of care that you gave and the fact that you were an undefeated trainer is mindblogging.

JW: It’s funny because it was a scary show. There was no other biggest show in our field. What I loved about it was the people – my contestants and also those that were on the other teams as well. I realized very quickly that I wasn’t here to fill Jillian Michael’s shoes, to replicate what Bob Harper has done – I had to do me. I mean talk about a formula for life – do you and that’s scary you know. Will you like me, will I be invited to the birthday party? Am I accepted for who I am and what I have shared? I was really scared because I had not been on TV in that way and I had never been in that scenario. The one thing that I knew was that if I put my people first, if they were my focus it would be right. If you ask anyone that I have trained in the decades that I have worked, ask anyone and they would tell you the same that my contestants would – they were my focus and I just knew that the rest would take care of itself. People were able to see my care and my heart and that came across the screen so clearly. I said, do whatever you want with the cameras. I still talk to them every day. I have group threads with all of my teams and we’ll do little challenges like Team Jen versus Team Jen. Colby and Hope Wright (Biggest Loser Season 17), they were contestants on the show and they were struggling to get pregnant before their show and they just had their first child. I love being involved in their lives and when I have had hard days, I can call them and they are truly family to me. That really comes down to the favorite part – the relationships that I made were real and now they’re in their own lives and the effects continue to ripple in their own communities of wellness and being able to inspire others.

AM: How would you define your approach or methodologies that you use when it comes to training your clients whether it’s in person or virtually?

JW: I think that for me, I don’t know when this happened, but at some point health and weight loss got hard and confusing. That happens in media because it’s sales and marketing and people want you to be able to buy their stuff and my approach is, take away the mystery, take away the fear and just really show people, base line health. It’s not very hard to take care of yourself and people get very nervous about failure and I just take the judgement away. There’s no judgment, there’s nothing to be afraid of and I really teach people to be students of the experience and of themselves. I start there because the rest takes care of itself.

Think about a kid learning to do a cartwheel. How many times do they do a cartwheel before they actually get it? They may never get it, but they never stop trying. They’re not judging themselves and I thought that we had to bring that back. The ability to say, “hey, I’m not a failure, I’m learning and I’m trying.” The way that I actually equate it which really helped me is that I used to be really fluent in Spanish and of course, I forgot everything. When

I started to teach myself again, I was feeling stupid because my pronunciation was off or I wasn’t conjugating correctly or I said “la” when it should have been “el” – the fear of trying and looking foolish with the language became a light bulb for me with health and weight loss. They’re afraid of looking foolish and afraid to tell their friends that they are doing to do this now – going to the gym. People aren’t looking for you to fail but we get it in our heads sometimes that we are going to look dumb and that the failure is something that we can’t take it – why? Treat it like a kid during cartwheels. Keep trying. I always tell people that the great thing about the wagon is that I always let you back on it! Always! I think my approach is really putting a curiosity, the minds of the students in front to remove the judgment and just keep showing up. We all get stuck. I’m trying to normalize some of those bumps in the road. That’s what gives people the chance to learn. It’s all mental – it’s all behavior.

AM: We’ve had the ability to train with some amazing trainers. What’s your advice when it comes to people finding the person that they want to train with whether in person, via IG or virtually? What should they be looking for in terms of them opening themselves up to someone who will be working with them and directing them?

JW: It’s funny because my opening statement is find someone who doesn’t annoy you - #1. If they’re annoying, you’ll never go back. There has to be a likeability and then the connection will follow. If it’s an in person trainer, do they pay attention to you and do they make adjustments? Do they have a plan for the day? If you say that your knee feels weird and they don’t change anything, that’s a big red flag to me. A trainer is a beautiful job and we are in the service industry. Gunnar Peterson is a good friend of mine and he always says that effort is second. We love serving our people, we love being there and being that support system. So if you don’t have that support, that adaptation to your workouts, really asking how you are feeling – cut and run! You do not want someone that can’t adapt to where your body and your mind is that day. It’s just not possible. Adaptability to you is key, but when it comes to online, you want to find the people that when you leave their page, you feel good about yourself. You should keep going to that person’s workouts. If you leave feeling worse, then maybe don’t follow that person anymore. Since we’re digitally coaching and caring right now – even the challenge, I don’t keep friends that don’t make me feel good. Do the same with the trainer. There are plenty of us out there as Instagram shows you that will make you excited to go to their page and get your motivation on. Whether it’s the music that they play or the exercises that they do – whoever keeps you going is who you stay with.

AM: This summer while we interviewed Gunnar, we were talking with him about the early days of the pandemic and how we were early enough to fill in the equipment that we needed scouring through Amazon and other sites. We talked with him about how he assisted his clients in getting them what they needed. How did you do this with your followers and your clients?

JW: I felt this urge to be available. I was actually going to close all social media this year as a birthday gift to myself.

AM: That will be a delayed birthday gift ha!

JW: Exactly and when the pandemic hit, I was like well I’m a resource I care and I need to be there for them so I made myself available. That’s what was needed. There are millions of exercises on You- Tube, social media all kinds of great resources, your magazine – there are all these great things. What people needed more then content was people and community. That is what I had them focus on. I said to find someone that they could be accountable to, FaceTiming, I was doing Facebook Lives 3-4 times a week and doing those workouts. Listen, I’m a good trainer and there are a lot of people that can tell you how to do push-ups and situps, but I’m GREAT at community. I wanted people to be able to know that they had time with me. They show up for you and they move as a result. So while they’re here, they might as well do the push-ups that I was talking about.

For me, it was an accountability. They knew that I missed them when they weren’t there. They needed people, support, a voice on the other line saying that I am here and that I feel what you’re feeling. That’s really it!

AM: What are your go to workouts that you really enjoy doing whether it’s for arms, glutes, abs or legs?

JW: You know it’s funny. I’m almost 40 and gravity is doing something weird to my body. My butt didn’t use to do that and anyone that reads this will just laugh and nod. Right around 39 ha! So I realized and it really hit me this year and I think part of it was not having a gym as well. I was doing more walking outside, I was in lockdown in Florida and thankfully the weather was great and it was warm so it was good for me spiritually. Man, my butt started to sink, there was a looseness in my arms. So what I really started to think was that weight training has always been in my life. As I said, I had weights in my basement. My go to exercises were those that allowed me to simulate muscle where I didn’t want to lose shape. I’m a big glute thruster person – whether you put a barbell on your hips or a dumbbell or a kettle bell on your lap. There are a number of ways that you can target it as a single leg or a double leg. Glute Thrusters to me especially when done correctly – which I can go into. A lot of people don’t realize that their chin, sternum and pubic bone all need to be in alignment. You want to keep that straight. I will see people who will try to sag their butt down because they feel it hurts their back but you have to keep that constellation aligned. It really loads your hamstring and butt. That’s been such a savior for my backside! I’m like, there you are! I needed it!

When it comes to upper body and what happens because I didn’t have a lot of equipment and people were in this position, I always remember that tempo training has been my go to. I was tempo’ing with the glute hamstring. Even an incline push-up which takes a little weight off of your body just go s-l-o-w. I’m talking, 5 counts down, hold the beats and 5 counts up. Let me tell you that your arms will start to change. It really brought the life back to my body. Using tempo for my arms and even my legs helps. And also, as far as core is concerned, I like having a toned stomach and not like abs because I don’t want to be ripped. But pilates for me, is my go to core work. Any type of pilates, sign me up! It keeps me long and I feel very connected in my lower core, it supports me in my other movements and I just love the shape that my body takes when I am doing pilates and especially in my stomach. So those are my go to’s if I had to pick one for each.

AM: We’re fans of pilates too and couldn’t agree more!

What is Transformation Protein and why did you want to partner with them?

JW: It’s kind of funny as I joked before that I don’t know who made me an expert. I think it’s because I try a lot, I ask questions, I give the truth and I lead people to things that work. Just live everybody else, I have questions! Are these supplements any good, is this product any good, does this company have integrity – just like any civilian looking at products. It was Gunnar – a dear friend of mine. I didn’t have a place to live so I was living in his backyard at his guest house. He’s the man that opens his door and his heart and his life to you and he’s such a great mentor and friend to me and he was working with it. I was really looking for a solution with collagen because it’s an incomplete protein and it’s sold in a way that you have to actually have a supplement with it to be affective and a lot of people don’t know that. I really wanted to look into what that solution would be for someone to get the collegen which is so critical as well as high quality protein. I remember I was at his gym literally just working out and mooching off his protein and I was like, “what is this stuff?” I started asking him and he was like, “this is Transformation.” He gave me the rundown over the summer and I thought that it was great and it tasted good, its plants and when I looked at the combination and the quality of the protein, I thought this is a really incredible thing going on. What company spends the time or the money to give you what your body actually needs. Usually it’s like, let’s take the leftover protein that’s shit and put another label on it and sell it to you by saying that it’s night time protein. The way that Brian Wargula (President/ Co-Founder) and Transformation have sourced the ingredients and have found that combination is really some of the best that I have ever seen.

Ask any nutrition pro and I’m a nutrition specialist so ask anybody, they will tell you that there isn’t a better formula combination out there. The fact that there is probiotics – it’s really an all in one package. They have done a great job and they have spared no expense. But when you work with people that actually care, let’s put a ring on it and get married!

AM: We have tried a number of proteins and there are those that we like and those that we can’t get behind so we can’t wait to get ours. But we knew that Gunnar was a fan of it and also you, so we’re pretty pumped to include this in our routines and we knew it was legit!

JW: Oh yeah! I mean I had a hard fall, broke my foot, a week later, I got attacked by a dog and he bit my face. I put on about 10lbs. It was weird my body was just slower, I wasn’t training, I was doing what I could, but it was about getting enough food in. I just didn’t have an appetite and I started back with Transformation Protein and it really helped lean me out. I was getting enough good food in, my body was able to let go of the extra weight and it was critical for me.

AM: We love this 60 day Total Body Challenge and the fact that you and Gunnar are a part of it. Can you give us an overview about what this is and is it true that it’s limited to a set number of people only that can participate in this and why?

JW: Yeah and here’s why. Because I’m one person –

AM: Really? We thought you were 10?

JW: I know! I always keep my promise and what I mean by that is that my word means something to me and I want it to mean something to people that follow and trust me. When I took on this challenge, no one reads my emails, no one signs Jen for me, no one takes calls for me. When there’s quotes in magazines and press releases, those are my words and there is no one writing for me. It’s really important for people to know that when they sign up to work with this coach, they’re getting Jen. These days, there’s a lot of dishonesty around signing up for x,y,z coach and it’s actually not them leading you in the challenge at all. Because it’s me, I thought, what is my capacity to give and help that’s going to be the sweet spot of being able to have as many people as possible to be there without diluting my abilities to be there for everyone. That was that 100 person mark. I wanted people to be able to have me and again, it’s all digital. I’m creating the emails every week, I’m sending the videos, I’m answering the emails, I’m hosting the live meetings, I wrote and filmed every single workout. Part of me is like, “maybe I’m just really controlling and a micro manager.” But, I swear I’m not! This is what people deserve and I take pride in telling people that this is what a real coach does and I want to set the standard for them so that they don’t accept anything less in their lives whether it’s an in person training when things begin to open up or whether they want to do another challenge.

That’s really what it was and the 60 days as a timeframe was intentional! Because we’re after big transformations. We were talking earlier that of course you want to see transformations that’s the visual carrot and of course people are going to lose weight, that’s a blast but the transformation or me is the 6” between their ears and we all know that. I need that for that moment of time. I’ve done other challenges in the past, but I found that they did a 30 day challenge with me and then they signed up for the next one. So I’m like, ah they want more time, they need more time and that’s why we went with that.

AM: When this challenge is over, will people be able to go to other ones or will there be other things that are rolling out?

JW: What’s really great is, I don’t feel that I am separate from Transformation. It’s not like I get a check and do a few Instagram posts. I’m very part of the team. We’re really starting to allow it to be user generated content. People are wanting it to be more support around recipes, nutritionist support – so we’re building it. Putting in the blog that's around it, recipe support, our registered nutritionist that’s there. We want to be in a place that people can trust and come to. There will definitely be more challenges. I feel like I heard a conversation or an email where they said, “the next one,” and I’m like, “guys, I gotta get this one under my belt first.”

What we're doing is we’re kind of taking an approach like a bar. If you think about it as a 1 in 1 out situation. So we will have a waitlist and we’ll run another one and we will have other great coaches as well. It’s something that they have never done before and that’s why they’re really trusting me to take the reigns and runs with it. Based off of what I see in this challenge, I’ll know what I want to do and run with on it. That’s why it’s user generated so I’m not assuming what people want and feel. I need to know so that I can develop from there. You can assure your readers that there will definitely be more opportunities!

AM: We assumed. When you’re preparing to do a transformation whether it’s this challenge specifically or something else, you have to have the want to do it. But how else can people best prepare themselves in terms of maintaining the goal and sticking with it when they are approaching something like this?

JW: The #1 thing is that people just assume that there won’t be any roadblocks or obstacles. You have to make it different and I think we have to think about when you’re driving home from work and you hit a pothole and you say, “oh man, I hope my wheels still on.” We’ve all done that and then when you go home the next day, you know there is a pothole coming up and you remember. What we tend to do as humans is that we don’t want to address or to think about the pothole. So you hit it again and again as opposed to saying, “no I remember this. It was on this street and this street and I’m going to navigate around it.” People have to look at where there are going to be problems as there will be hard days, set backs, days where you pack your food and leave it on the counter – that’s ok. So instead of going into a panic mode and being like it’s all ruined and over, I just expect things to go wrong and I know that it won’t all be perfect. There will be some turbulence and when you know it and expect it, it kind of shocks you less and you can navigate it better. Go in with the interest to be ready for the change and the reality of knowing there will be some bumps. You’ll be ready for whatever comes and to look for them not in a pessimistic view but as a way to learn to adapt and to navigate. It’s a beautiful thing.

AM: How have you found ways to keep yourself motivated this year and as we head into next year?

JW: Man, good question. I care about where this road goes. I sometimes try to look at the destination and try to find my way back. This has not allowed me to do that. My motivation is that I have to practice what I preach. Am I learning, am I being curious? What’s really been fun is that I’ve learned how capable I am and it’s been a fun experience. I’ve hard weeks and I’ve had times where I drank every single day just like the rest of America! I’ve allowed myself to ask questions like why am I drinking every day this week? Am I bored – am I avoiding something? I’ve really let that motivation that I have in me at almost 40 to know that I have so much more to learn and that when I learn, I get to share! That’s the beauty of it. It’s not about being a public figure, being a celebrity like me, having millions of followers - it's what we do as humans. We get to learn and we get to share. My experience is I get to do this and to share it with other people. That’s the backbone. I love people and I love helping – I love being an everyday hero and that’s my heart. I had to learn the lesson first and I really had to do that by putting myself first. It’s changed my perspective in myself and the confidence that I have in myself as well. That’s the motivation because it feels great and I’m not going to stop doing this. I will tell you though, having people in your life – I’m always better with a teammate. I have a friend that we go on a walk together and she’s in Georgia. We walk and talk and I have my headphones in and we agree that on this time/that day, we’re going. I meet people – online for workouts. I have a few people that I’m potting with, I go in their backyard. I know I need the accountability and the other thing I would tell people if they are struggling to get motivated is create that accountability for yourself. It gets you going, it gives you that support and it’s a great thing to let them be there for you and it’s powerful. That’s what I have allowed the focus to be and it has just changed my outlook on the whole year. I had a great year. I don’t have young children, I’m not going through the school stuff and I feel that that is a whole other experience that I can’t even speak to or begin to understand what parents have been going through or how they have been able to cope. But I had a great year and I have used my time to get so much done personally and professionally. 2021 is going to be an excellent year for me regardless. I think that people need to feel ok in being able to ask for help when they need that support.

AM: Who are 3 people in your life that have inspired you to be where you are today?

JW: You know, I’ll tell you what. When it comes to life, I have won the lottery. I have been inspired by incredible people who have believed in me before it was cool to watch Jen Widerstrom. I’m going to tear up a little bit when I think about it. My parents are just such incredible people – they are incredible people. They have been married for 46 years. I look at my mom, she had a 4 and a 5 year old, 40 years old, pregnant 9 months with my brother and going with a full time job in the inner city of Chicago, one of the most violent schools that there were. At night, my dad would drive her to Northern Illinois University at night so that she could get her Masters Degree. She wanted to work in higher education. She was so pregnant that she couldn't sit behind the wheel and drive any way and it’s like at least an hour driving each way! It was like, what if she has the baby in a cornfield so my dad’s driving her each way. Her commitment to her, their relationship, their love, their family – she took her finals early so she could have my brother, When people ask me about my work ethic, mom and dad they are incredible and they worked so hard to give us so much for us. We didn’t have a lot of money and we didn’t go on planes, but every year they saved up money to drive us to Florida or to get in the van and go to New Mexico and that’s what we did. It was really special. They still work, they still grow their own vegetables. They are such salt of the Earth and intelligent special hard working people. They inspire me and whenever I think that I have had a long day, I tell myself, “well you’re not 9 months pregnant with 2 kids and a fulltime job trying to get your Masters in night school!”

I think that the people who inspired me along the way. I had incredible teachers, I could just name a list of the teachers. I think back to my 7th grade science teacher, I was an average student, never talking and by the end, I had a 96% in the class and I was in the front. He taught me how to give a good handshake, he taught me how to feel confident in myself. My orchestra teacher Mr. Foley, he encouraged me to keep playing bass. I was playing sports and orchestra wasn’t cool, but he encouraged me to find a voice in music for myself. I look at my college track coach. I was a walk on in the rowing team and I was terrible. He saw me lifting and he said I should be a hammer thrower and I thought he was crazy and yet a year later, I was placing at the Big 12 Conference, earning a scholarship, winning the nationals to compete - he believed in me first! I use them as inspiration because the peo-ple along the way - people will say, how did you get here - what was it? It’s always the people. It’s the people that believed and saw something in you when you couldn’t believe it yourself. For me, that’s the legacy that I try to pass through those people. I had a diving coach Steve Mazzerella – dear friend of mine until he passed away. He taught me how to see things in people and to help them let it shine. That’s what I do and I always joke, the waistline will change, bit it's the heart that I am really after and I know the difference that that will make. I know I can do that same difference and that's where I take it.

IG @JenWiderstrom

@TransformationProtein

PHOTOS COURTESY | Jen Widerstrom

Hear Celebrity Fitness Trainer, TV Personality, Best Selling Author, Fitness Expert and Entrepreneur Jen Widerstrom on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.