ATHLEISURE MAG #74 FEB ISSUE

We continue chatting with CIROC's Love Squad to find out more about them and what they're working on. We have spent countless days scrolling through our feeds to watch creator, Jasmine Luv's skits on IG that focuses on situational comedic experiences that we have with our friends, families, colleagues and those we interact with randomly. She has grown this brand to a number of acting roles, hosting and more. We wanted to find out how she got here, navigating her brand and her partnership with CIROC.

ATHLEISURE MAG: We've enjoyed seeing your sketches on your IG. We didn’t know that you have an MA in accounting – what was the moment that you realized that you wanted to work in entertainment?

JASMINE LUV: I realized I wanted to work in entertainment when I noticed I was writing scripts at work instead of actually working. The majority of my day was consumed with thinking of sketches and then work came last. That’s when I realized I found my passion and it was time to pursue it.

AM: What led you to creating your brand with relatable comedic videos about dayto-day life?

JL: I just saw a niche and pursued it. When Vine was out, I would scroll and never see Black women doing sketches. Once I realized there was an area that lacked what I had to offer, I stayed consistent and was able to build a brand from it.

AM: Do you remember creating your first video? How did you get started?

JL: Yes, I remember being at work and writing every line to the script and thinking to myself, “I’m going to film this when I get home.” I already knew how to edit using iMovie so that was one less thing to teach myself. I was so excited that I got off work early just to shoot it. I went home, shot it, edited it and it actually went viral.

AM: Although you’re playing the charac-

ters, it’s easy to watch and imagine yourself and someone you know (friends, family, coworkers, or person on the street) as the other person(s) in the video. There’s something transformative about the way that you present the situations – did you always intend that people would see themselves or their world through your work?

JL: Yes, thats always been the goal when I made a videos. I want people to see themselves within my videos and be able to relate. I just never thought I would have “millions” of people being able to relate to my work.

AM: Where do you get inspiration from your videos and as a creator, do you find that you have to step back to assess new directions that you want to incorporate into the brand and how you can do this in a way that your audience can still embrace it?

JL: I got a lot of my inspiration just from my everyday experiences. A lot of my videos were real life situations whether it was real in my life or a friends. I notice I get a lot of my inspiration just going along my day. I can be in a grocery store and see something that I think would be funny and relatable. I then go home, shoot it, edit it and post it.

AM: We enjoyed seeing you in Starter Pack and BET Her’s The Waiting Room. What are some upcoming projects that you’re working on that we should keep an eye out for?

JL: I’m currently doing a lot of things from writing scripts, hosting, auditions, and constantly perfecting my craft. 2022 is going to be a great year, just wait and see.

AM: You’re an actress, content creator and host. Are there other areas that you also want to take on?

JL: Now that I’m married, I’m excited to take on motherhood. That’s the next

area that I excited to eventually explore.AM: It's great to see those who focus on a specific passion and end up navigating other opportunities that become part of their brand. You have increased the scope of being an influencer in not only comedy, but in the areas of skincare as well as fashion – what’s your process in terms of deciding what brands you want to align with to ensure that it synergistic with you.

JL: I love to work with brands that I either personally use/like or want to try. When aligning with a brand, it has to do just that, align. If not, it won’t be authentic.

AM: You recently joined CIROC’s Love Squad – tell us about your partnership with the brand and this specific initiative that you were part of.

JL: I recently partnered with CIROC as a part of the Love Squad for their Valentine’s Day Sweepstakes where a lucky winner will receive a one-of-a-kind experience for a loved one and them to be brought to life by some of our favorite voices in food, style, and entertainment including myself.

AM: Do you have a favorite CIROC recipe that you enjoy drinking?

JL: I love the limited edition flavor CIROC Pomegranate, and the Sweetheart Cocktail is my favorite to enjoy.

1.5 oz CÎROC Pomegranate1.5 oz Hibiscus tea1.5 oz Concentrate coffee brew0.5 oz GrenadineGlass: CoupeGarnish: Red currant/grated chocolateMethod: Add all ingredients into a shaker filled with ice. Shake for 6 to 8 seconds. Strain into a coupe glass and garnish.

AM: Your wedding was stunning. It was great to see you partnered with The Knot as well as being on the covers of Black Bride. What were 3 must-haves that were essential to your wedding day?

JL: My 3 must-haves were pretty simple. My family, dream location, and my husband.

AM: Now that you’re married, will your brand include your husband as well?

JL: When we met, we both had our own individual brands and identity and we always wanted to keep that. Therefore, we created a brand named Luv N Slim, which is the brand we built together where we create beautiful content outside of our individual brand.

AM: As someone who is running their own brand and as someone who trained to be an accountant, do you work with brands or participate in initiatives to provide information about the importance of financial literacy and if so, what are those projects like?

JL: Yes, I actually recently partnered with Chime to give more insight on the importance of financial literacy especially in the Black community. I love these projects because it represents something I’m passionate about which is the importance of education, knowing how to save, and handle finances.

AM: How do you take time for yourself to ensure that you’re having the proper self-care and/or mental health that you need?

JL: My husband and I always set days and time based on our week to have time for each other as well as individually. I ensure I have self-care time by properly managing my weeks and making plans in between working.

IG @luv_jjp

PHOTOS COURTESY | CIROC