ATHLEISURE MAG #83 NOV ISSUE | ATHLEISURE LIST FitFighter

FitFighter launched in 2013 with a focus on the fire service as it was founded by Sarah Apgar, Founder and CEO. She is an Iraq Veteran, All-American Athlete, Fitness Professional, Volunteer Fire Fighter and mom of 2 girls. In 2019, it was introduced to the mainstream fit ness market with a workout App, cer tifications for professionals and specified training programs. In 2020, they secured a deal on Shark Tank and has continued to grow from there!

FitFighter's strength system was tied to 8 key categories of training for tactical athletes. When it was used in the firehouse, they realized that this training and style of movement patterns could be utilized across a broad range of applications, from sports performance to conditioning to strength to endurance to physical therapy and any other modality where external load is beneficial. They adapted these programs for coaches, athletes, gyms, and home fitness usage.

The Steelhose was originally created to mimic the feel of a charged fire hose when training firefighters to be ready for their missions. The functionality of Steelhose movements have evolved into an approachable, versatile and modifiable training tool for the general public to build strength for their own personal missions. They come in a variety of sizes from (5lbs - 50lbs) and can be lifted, gripped, slammed, dragged, dropped and moved in various ways. They are great to use regardless of your strength level and fitness experience. These work well with Steelhose! HIIT Training, general strength training, heavy lifting and CrossFit, yoga, pilates, mobility work and stretching.

On Jan 1st, FitFighter Yoga by Mel Marie will be available (you can pre-order this starting on Black Friday). This method of yoga is an integrative approach blending the 5 lb Steelhose into dynamic breath-informed stretches and movements to improve mobility and strength, restore the nervous system, and nourish the mind!

A number of classes are offered On Demand, from strength training, mobility, work, HIIT workouts, 'Off the Floor' series, core-focused classes, and yoga. Their FitFighter MoveSTRONG App categorizes workouts in an approachable way so that you can choose your workout according to what you’d like to focus on every day!

There is also an intro series on the App, which is a great place to start for new Steelhose owners! Keep an eye out for new Fit Pro coaches joining the team who will be hosting weekly Live workout classes on our App, so you can work out with the community in real time!

FITFIGHTER

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PHOTO CREDITS | FitFighter