ATHLEISURE MAG #95 NOV ISSUE | GREAT GATHERINGS Jung Lee

There's nothing that we love more than an event that is truly an experience that ties in the visuals, sounds, smells, and of course phenomenal food! For well over a decade, we have always enjoyed seeing Celebrity Event Planner/Designer Jung Lee's flawless attention to detail when it comes to weddings that have been featured in Vogue and Bride's, the red carpet of the 76th Annual TONY Awards in 2023, State Dinners at the White House, corporate functions and more. With the holiday season upon us, we wanted to find out how she got into this industry as her event planning and design production firm FÊTE and her store of curated items can be found at Jung Lee New York. We also wanted to know about her favorite projects, her creative process, and what she loves about the holiday season. We also got a few of her tricks in how you can execute holiday gatherings even if you don't have access to a celebrity planner.

ATHLEISURE MAG: I have followed you on Instagram for a number of years and have seen your work covered in Vogue. There were a couple of NY Bridal Fashion Week shows where I know we were attending the same events and I’ve seen you there. So, it is such an honor to be able to talk to you about your career in design, event planning, and event production.

When did you decide you wanted to be a designer and an event planner?

JUNG LEE: To be perfectly honest, I never thought in a million years thought that I would be doing what I am doing now!

AM: Interesting!

JL: Yeah! I never considered myself a designer and it was just because I was in it and I was getting frustrated with other things. So I thought I was just going to do it in-house and same for planning. Initially, how I thought about planning, in terms of a business marketplace where it is today, is totally evolved. It wasn’t what I thought it was going to be. I thought that there was a need to sort of add professionalism and a different way to think about events

and weddings. When I started a little over 20 years ago, we deconstructed what made up an event or wedding and sort of built it back up with what I consider – soul where there is a purpose, a strong point of view and it’s not just like, “oh, it’s this color scheme and whatever.” I guess I have a fairly strong personality and I like things with a point of view as opposed to, it could just be. I went into it with a business angle and I said, you know what? From what it is now, I can actually do a better job in telling a story. So it started from that and then as I started to get into events, I started learning more about the interiors and the event design piece of it.

I guess I was a little bit frustrated and my clients were a little bit frustrated. So I just started doing it and I’m somebody where I learn by doing. I used to spec build homes so I just sort of started to pick it up. So if I had a home, this is what I would want. I feel like at the end of the day, we all as human beings, we want similar things. Obviously, everyone’s taste levels are a little bit different. Our styles are a little bit different, so you want to be able to sort of be able to make adjustments to that. But fundamentally as human beings, we all want more or less, the same thing. So whether it be a home or an event or things like that. I just feel that I understood that quickly.

AM: I like the position that you take on that.

Where do you feel that you get your inspiration from? The depth of the events that you have done, whether it’s the red carpet for the TONY Awards or event planning for the White House, doing weddings that have been featured in Vogue or Bride’s – how do you decide where you are going to pull the inspiration from and where does it all come from?

JL: I mean, I think that inspiration is everything that we see. We don't even

understand it. It’s just like all of the images, the films, stories, and novels – everything that we have sort of seen in our life. So, it’s not like, “oh, I’m going to work on this event, let me start.” It doesn’t work like that. For us, the work that we do it’s such a collaborative process. So for us, I really want to get to understand my couples or whatever I’m doing. So whether it’s Dr. Biden – I’m really trying to get into her head a bit. I want to tell that story and have it sort of manifest and unfold into basically tablescapes and color schemes, the candles, and have it where everything is sort of laid out. I mean, it’s not one place which obviously is not an easy answer. But it’s really a whole host of things and then the way that I think about it, I love sort of putting everything on the table and really editing it down and pairing it down. I love starting with more initially and trimming and trimming and trimming until it feels right. It’s like a constant play and it doesn’t stop until the actual install because we’re still editing, adding, removing, and tweaking. That’s part of the craftsmanship and the artistic side in terms of putting an event to life because it’s how it sort of feels and looks.

AM: I totally agree with everything that you said as I’m also a fashion stylist so that concept of always pulling from everything and in the pull I have more than what I need and as you get closer to the deadline whether it’s a photoshoot or my client is hitting the red carpet, then I’m refining and bringing it down to align with what my client is saying and the vision that I have. The final result is the culmination of the hours and adjustments that finally become the desired look. That’s a really cool way to look at it.

JL: Yes, it’s like that for all of the interiors and fashion and everything! We want a little bit more to play with.

AM: Exactly!

JL: 100%!

AM: When you take on a project. From

sketching out the ideas to creating, etc. Where do you like to start?

JL: Again, there’s no one place for it. They come in in different ways. Like right now, we have a corporate holiday party that we’re doing that’s for my daughter and she has always loved making gingerbread houses. I don’t even know why, I don’t even like them – I’m not a gingerbread person really. There was something about this holiday season – so we constructed basically a gingerbread house that is like their office which is on Park Ave South and the whole invitation is printed onto it and it has all the things that make it. So, again, the ideas come from everywhere. So it just came from there, it wasn’t like anyone said, make this.

I love that what we do, we can always think about different ways to sort of create something and to present it to our clients. Fortunately, we have a really wonderful relationship with our clients and it’s like year after year, it feels a little bit different. I love the idea of having something that is edible and it’s great for families so that event was for family as well. There is information and a sense of whimsy and fun and it’s the most delicious gingerbread house. Usually the ones that are store bought aren’t so great! So you take it out of this giant box and it’s such an experience to see the invitation this way. So I take my inspiration from experiences everywhere honestly. It’s just, you see something at a store, a museum, an opening – and it’s not like you take that specifically, but it’s how you make it your own for that particular project and I think that that’s where the magic and all the excitement – at least for me is. I’m sure for you too as a stylist.

AM: Absolutely!

JL: I’m sure it’s the fabric somewhere, or a little clip, or a piece of jewelry.

AM: Yup!

JL: You start taking that and you start running with it. Same – so we get inspiration from everywhere. It can be something that I saw on the runway or a really beautiful interior. It could be a fashion period piece or an era – it’s everything.

AM: I totally agree.

What have been some of your favorite projects that you have been involved in?

JL: Oh my God, I mean all of our projects, they’re like my children. I love them all for different things. I mean, obviously, working at the White House on the grounds for France or inside the White House for the Republic of Korea which was super special for me as being Korean born. They hold very very special places in my heart. One was just the first time for the Biden Administration for when they did the State Dinner for France and it was a giant tent and it had never been done before. I loved it and again, we were just on the ground and the way that we had constructed it and sort of made the elevation – they really trusted us and they leaned on us in terms of how we saw it. We propped the tent up so that you could see the Washington Monument and the White House which was really special because that had never been done before.

Then, when we were invited back in the Spring and this time, we were able to do the State Dinner inside the White House, that was really special. We just brought in tons of cherry blossoms and all of the florals that made sense for Korea as well as for Dr. Biden for being the Spring time. So that was really special for me of course and they were so gracious and they invited us to it, like me, my mom, and my brother. So, that was phenomenal to be there at the State Dinner.

Obviously, working on the TONY Awards and again, it hadn’t been done the way that we had done it. So it’s not just a red carpet, being in Washington Heights, I didn’t want it to be a typical red carpet. So we chose a hot pink fuchsia which was

fiery to me and I wanted it to feel like a little bit of the Dominican Republic in Washington Heights in the summer time. I wanted it to come to life so along with the backdrop that we had created, lots of tropical leaves and florals that were sort of coming out at you. So I love that it was flat, but also coming out.

AM: It looked beautiful!

JL: Thank you! We’re working on one now for the end of the year where we’re going to a small island off of Kenya for an end of year celebration and we’re getting ready to go there shortly. It’ll be 4 days of events, so all of these events and projects are culturally so different. We did a trip to Cuba before it was open prior to the Obama Administration and that was for the same clients. So, I have a tendency to sort of collect clients over the years and we end up doing so many projects with them because we know them, they know us and they know we will be able to take it up one step higher. That sort of connection with our clients is where they give us that trust where they tell us, you know us, what do you think? That’s really so important where they trust us so we can test out these things. That’s a lot of fun of course.

AM: What do you love about the holiday season?

JL: I know! This year just flew! I can’t believe it! I love the holiday season obviously. For me, there’s so many things. We’re insanely busy with holiday sets and installs and things like that. But I really think that it’s important for me to take time for my team who are so incredible. So treating them really well, treating my friends and family because the work that I do, I don’t have a lot of personal time. I love my work and there is definitely a very blurred line and it's just because I am so passionate about it so fortunately, work doesn't always feel like work for me. What that means

is that I’m not with my friends and family as much as I want to be. So when the time sort of slows down because everything sort of stops, I love that. So I really like to spoil and treat them. So that’s my pleasure. I get to work hard and then I can treat the people that are so important to me. I really love that.

AM: Because we’re all planning our dinners, seating charts, and more – for those that are about to embark on their own holiday festivities that don’t have a celebrity planner that they can be assisted by, how can people approach creating their events? What are tricks of the trade that you use that they should do so that they can have fun and the experience is seamless and easy in terms of planning?

JL: I feel like for a lot of people, and young people specifically who have apartments, they feel so intimidated, but like anything, the more you do it, the easier it becomes and the better you become. You have to have a starting plan and I think that some people are so intimidated because they think that it has to be perfect. They’re exhausted before they even begin and that’s no fun.

I love a beautiful place setting.

AM: Same!

JL: I think that the notion of having as many people as you love at your home that you care about and fostering this community of this wonderful warm energy especially around the holidays is everything! I really believe in the energy of all of that and I love on it. I don’t think that it needs to be so fanciful, but the lighting, the music, you know. Getting some good wine or some champagne, it doesn’t have to be a fancy holiday cocktail. Do it if you want to, but you don’t have to. The most important thing is setting the mood so it doesn’t feel like such a big list. And again, great scented candles – to me smells, sights, and what you hear is the most important thing and that is everything in terms of setting the mood.

Whether they are frozen foods that you got to heat up, like quiche puffs or whatever – that to me is less important honestly. It’s about being together and setting a mood. That to me is far more significant rather than someone slaving over a kitchen and making things for days and days. That to me is silly. Because again, I hate waste and I feel that that’s a waste. Again, if that’s what you do, go for it, do it. But if it’s not, if you have limited time, you can get great food and it doesn’t have to cost you a fortune and you can have it at home. To me, doing something at home versus at an event space or a restaurant, there’s nothing like it. Because the more you do it, the easier it will be. I just love the notion of getting your home ready to have people over. We clean our floors, we clean out our fridge and it’s that anticipation when we’re getting ourselves ready for it and I really think that when people do it, they will do it more often. It’s just good for our souls I think!

AM: I totally agree and I love the fact that you’re talking about people should do the things that are comfortable to them. Bringing foods in, frozen food options, spending time with people, and removing that stress.

One of my favorite things is that I love an awesome bar cart or cocktail nook and I also know that you have your store, what are 3 items that we should have or can gift to others that can elevate a cocktail/bar cart experience?

JL: I mean, I think that great little bowls and I love warm nuts because it’s the easiest things to do. It’s so luxurious when you’re having a nice warm nut. I think that a nice thoughtful gift like a great scented candle. We just got a new one in that I was in Paris and I smelled it and I thought, we have to bring this in and I do think that the French do make the best candle and scents because that’s where it all originated. It’s called D’ORSAY. We just got

them in and I love them all! I think that going to someone’s home, a pet peeve of mine is that you bring them a bouquet of flowers, it’s hard for the host because now they have to take it and make it an arrangement unless it’s all sort of done and they can put it out. I love serving cake plates and domes and bringing sweets, but bringing it in a really beautiful cake stand. I like taking some store bought things and putting it on a nice plate and that afterwards, they have a nice gift to remember. I’m a big fan of that and I guess it sort of depends on people’s price points. As a hostess gift, you don’t have to break the bank, but I think that nice subtleties that feel a bit neutral that they can appreciate. I’m not a fan of gifting things that are too seasonal necessarily. I’m not into something that has a turkey or a Santa on it! I think color is more interesting if you are trying to do things that are for the holidays.

AM: Those are great tips as I always believe in bringing gifts and these are also great ideas to enjoy for yourself as well.

When did you get he idea to launch your own store, Jung Lee New York? I love the curation and it’s as tasteful as the events that you plan.

JL: You know, back to what I was saying earlier, people are all the same. Part of what I do in looking for things and constantly shopping for my clients and events that we’re going to do, and I shop everywhere. I think at the end of the day, everyone that I know, I don’t care between the billionaires to someone who is working in a finance job or someone who works in fashion, we all shop high-low. We go to Zara and we pair it with our Chanel bag. Everyone does that and I found that a lot of the home stores, it was either luxe or Big Box and I didn’t like that and I wanted to create a store that I would want to shop in for me and my clients!

That’s what I felt and to me I felt that we really represent the best $10 glasses to all of the Christofle and the Baccarat and ev-

erything in between. Because that’s how I feel that I live and how I feel that most people live and I like that. Everything feels luxurious and the cost may be whatever it is. So to me, everything in the store is a great piece. Obviously there are great investment pieces and certain things are just really nice. But I don’t think that a price necessarily dictates whether something is great or not. To me, I value – value. I handpick 90% of the items that are in the store and there are glasses that are $400 and I will pay for those as I think that they are so beautiful. There is a Saint-Louis glass that’s called the Les Endiables and it’s one of my favorite things and it has been around for awhile and you can use it upside down because there are 2 cups to it and I love the playfulness of it. Nobody does it like that and it’s not inexpensive, but whatever it costs, it’s worth every single penny in my opinion. Then there are glasses where I’m like, those are great and I love them and they are a $10 glass. Or I love an acrylic! The things that people bring home, I don’t necessarily think that it needs to be so precious because I think that people spend way too much time thinking about that. If you like it, bring it in! People are like, "oh my God, what if it breaks?” People buy a $2,000 pair of boots and you scuff them up and you have to get them repaired. It’s ok!

AM: It’s so true!

JL: You have to live and that’s the thing that I want people to realize. Enjoy life and live! It’s ok. You have a gorgeous ring, of course you’re going to wear it. You’re not going to leave it in the safe deposit box! I’m such a big proponent that you have to live life! Enjoy, get the best things possible. Don’t break the bank, be smart about it. People think months about whether they should get this or that. I love collections and I love knick knacks. There are certain glasses that I have that can all live harmoniously together on my Thanksgiving table. To me, it’s like a great denim, you pair it

with your favorite designer silk top or whatever. You can go all denim and a white T-shirt or you can go a little fancy or you can mix and match. That’s what I think that tabletops should be. If you curate it properly, your fancy stuff should be able to work with your everyday stuff!

AM: Many years ago, I was a Home Manager at Anthropologie and that’s when I started really loving décor with all of the different plates, silverware, mugs, candles, packaged soaps, etc. So to have a Baccarat glass that is mixed with an Anthropologie Latte Bowl – it looks so good on the table together and it’s like a moment.

JL: Yes! I think the thing about it is that I think that between fashion and accessories, I think that people have a sense because they have been working on it and I think that with homes, they find it so intimidating. I think that’s why people go all white basic. People are so afraid that they just want to be all so safe. If color makes you happy, have some color. If you’re more neutral, that’s ok but you don’t have to have it all white. It’s like wearing white, all day long, that feels boring. I just think that your home should be like the best restaurant that you have ever gone to. All of the things that you use whether it’s glasses or small plates, it should be like, “I love it!” Silverware, I feel like people don’t think about it. I think it’s one of the most sensual things that you should have.

AM: 100%.

JL: You should love your fork, you should love the spoon that you use. You should love it and if you don’t love it, you should think about it and start acquiring the things that you really want.

AM: Could not agree more! There is nothing better than having your Sweetgreen salad and having a lightweight hammered copper fork to eat it with a stunning wine glass while you watch The Golden Bachelor solo or with friends! There’s something about that high-low that you can enjoy it while doing something casual that isn't

tethered to a holiday season or special event. It’s just appreciating that moment and I don’t think that you should relegate those items to big/signature events only.

JL: Without a doubt, if you love it, you should do it!

@jungleeny @fete.ny

PHOTOGRAPHY CREDITS | PG 48

Shawn Connell | PG 51 Dimirtrios Kam- bouris/Getty Images | PG 52-59 Erin Scott/White House Photo Office |