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Hire a ‘Lawn-mooer’ and save a cow’s life: The world’s first animal gardening service A cell-based milk startup has launched the world’s first animal gardening service, where ex-dairy cows can be hired as ‘Lawn-mooers’, maintaining people’s gardens by doing what they do best and eating grass. The ‘Lawn-mooer’ team is made up of ex-dairy cows who have suffered at the hands of the farming industry, but will now live a stress-free life grazing, whilst helping homeowners keep their gardens tidy. People interested in hiring a ‘Lawnmooer’ can apply for the exclusive service online, but they will be vetted and must agree to feed, water and provide accommodation to their new employee. Cell-based milk startup, Real Deal Milk, has launched the world’s first animal gardening service, where ex-dairy cows can be hired as ‘Lawn-mooers’, maintaining people’s gardens by doing what they do best - eating grass. The total number of UK dairy cows has already fallen from 2.6 million in 1996 to 1.9 million in 2020, that’s a 28% reduction.* But what is happening to those cows who are being retired from their duties? In a bid to save cows from the slaughterhouse, the company is calling on members of the public to ditch their FlyMo and welcome a ‘FlyMoo’ into their life. The idea behind the project is to raise awareness that a cow’s role in the meat and dairy industry is steadily declining, and in turn, we must protect and recognise them as living creatures who deserve to be cared for. As the ‘Lawn-mooer’ gardening service is an exclusive operation, potential customers will be strictly vetted to ensure they are suitable to receive the service. The cow’s future wellbeing is a non-negotiable priority. Those interested can apply to hire a ‘Lawn-mooer’
here: https://www.realdealmilk. com/moo The ‘Lawn-mooers’ will be delivered to vetted customers’ gardens where they can carry out the grass-eating service right away free of charge. Not only will they keep your lawn trim but their manure is also great compost. Customers will be expected to feed and water their new recruit, as well as being able to provide adequate accommodation. A ‘Lawn-mooer’ is not just for one afternoon of fun, customers must commit to employing their service for at least two years. With the price of milk so low, farmers drain dairy cows for every drop of milk to ensure profits are made. Therefore, cows often live in cramped and stressful conditions**. A ‘normal’ cow could live a happy life for at least 20 years, whereas the lifespan of a dairy cow is just six years***. The ‘Lawn-mooer’ service highlights the value of keeping an ex-dairy cow when their milkproducing capabilities have gone and encourage conversation about the life of a cow post-dairy farm. Real Deal Milk is a cellbased milk startup, founded by Zoltan Toth-Czifra. Real Deal Milk uses precision fermentation
and cellular agriculture in a lab to produce the proteins in dairy, casein and whey, so that cows are no longer needed. With the ability to help tackle climate change and end animal suffering, while providing a lower cost, healthier product; it ticks all the boxes and has been touted as the future of food manufacturing. Zoltan Toth-Czifra founder of Real Deal Milk said “Here at Real Deal Milk, our mission is to provide a sustainable solution to dairy manufacturing whilst protecting animals from unnecessary cruelty. Gone are the days where dairy farming was a
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few cattle grazing in a meadow, only supplying milk to a family or two. The mass production of cows means that they find themselves in a cramped space, living under stressful conditions, so it’s time they went into retirement. “We’re going to be creating milk based products without the cows, which is great for the cows but it got us thinking… What will the ex-dairy cows do after? There’s going to be a lot of them, considering there’s nearly 2 million in the UK alone! So, we thought, why not let them do what they do best and graze all day?” 25
