IGLOO Vivus Brand Book 2013 by Atis Mekss

VIVUS.CO.UK BRANDBOOK 2013

UZMANĪBU Šis ir izstrādāto risinājumu saīsināts kopsavilkums, kas paredzēts kā informatīvs materiāls apskatei, lai iegūtu vispārīgu izpratni par darbā izmantotajām metodēm un gala nodevuma saturu, kas atbilst klienta darba uzdevumam. Šis kopsavilkums ir klienta īpašums. Bez saskaņošanas ar klienta pārstāvi šos materiālus izmantot ir aizliegts. Darbā izmantotās metodes ir IGLOO, SIA intelektuālais īpašums, kuru aizsargā Latvijas likumdošana. Jebkuru jautājumu gadījumā lūdzam sazinieties ar mums personīgi. +371 67288158 info@igloo.lv www.igloo.lv

IMPORTANT NOTE This is a summary of solutions intended for informative purposes only to provide overall understanding of the contents as well as the methodology employed according the client brief. The contents of this summary is client's property. Any unauthorized use of this material is prohibited. The methodology applied is intellectual property of IGLOO SIA protected by the respective legislative acts of the Republic of Latvia. For enquiries please contact us. +371 67288158 info@igloo.lv www.igloo.lv

IGLOO - design and marketing for retail

CONTENTS 1. LOGO AND ITS APPICATION GUIDELINES 1.0. Logo improvements 1.1. Logo description 1.2. Elements of the logo 1.3. Basic logo 1.4. Alternative logo 1.5. Logo structure 1.6. Logo protective area 1.7. Logo with slogan 1.8. Logo with slogan in various languages 1.9. Logo applications 1.10. Logo applications on various backgrounds 1.11. Examples of incorrect applications of the logo

1 2 3 4 5 6 7 8 9 10 13 14

2. COLOURS 2.1. Basic colours 2.2. Additional colours

15 16

3. TYPOGRAPHY 3.1. Basic typeface 3.2. Additional typeface 3.3. Online typeface

17 18 19

4. ADDITIONAL ELEMENTS 4.1. Graphic elements 4.2. Images and photos

20 21

CONTENTS 5. ADVERTISING AND COMMUNICATION MATERIALS 5.1. Logo size 5.2. Structure of vertical communication materials 5.3. Structure of horizontal communication materials 5.4. Press advertising design guidelines 5.5. Poster advertising design guidelines 5.6. Outdoor advertising design guidelines 5.7. TV advertising design guidelines

22 23 24 25-26 27-30 31-32 33

6. DESIGN OF ELECTRONIC MATERIALS 6.1. Logo use in the corporate web page 6.2. Logo with slogan and the web header 6.3. Application of graphic elements in the web page 6.4. Sliding images section in the web page 6.5. Logo design for special occasions 6.6. Design guidlines for the web page on special occasions 6.7. Logo application in Internet banners 6.8. Application of the graphic elements in Internet banners 6.9. Application of images in Internet banners 6.10. Application of icons in Internet banners 6.11. Application of the logo in e-mail messages

34 35 36-37 38-39 40 41-43 44 45 46 47 48

CONTENTS 7. CORRESPONDENCE DOCUMENT TEMPLATES 7.1. StaďŹ&#x20AC; business cards 7.2. Document blank 7.3. Invoice blank 7.4. Notepaper 7.5. Document folder 7.6. Envelope C4 7.7. Envelope C5 7.8. Envelope C65

49 50 51 52 53 54 55 56

8. REPRESENTATION ITEMS 8.1. Design guidelines for representation items 8.2. Mug 8.3. Umbrella 8.4. T-shirt 8.5. Badge 8.6. Pen 8.7. Flag

57 58 59 60 61 62 63-64

1. LOGO AND ITS APPLICATION GUIDELINES

1.0. LOGO IMPROVEMENTS

The improved two-colour version of the logo Cleaner logo sign, internal area removed, gradient of the logo sign removed, improved colour balance. The gradient of the logo sign kept for the electronic communication materials (see section 6.), Internet banners (see section 6.) and TV pack shot (see 5.7.).

Current version

Improved tri-colour version

Improved tri-colour version for electronic materials (internet, TV)

LOGO GUIDELINES

1.1. LOGO DESCRIPTION

VIVUS.CO.UK logo consists of: logo sign - apple with a leaf, text ďŹ eld - VIVUS.CO.UK, slogan - money when you need it. The dark green and light green colours symbolize life, fertility, strength, and the grey symbolizes stability. Emotional keywords: growing, green, mature, supportive and ubiquitous.

LOGO GUIDELINES

1.2. ELEMENTS OF THE LOGO

VIVUS logo sign is the apple with the leaf and the leaf separately.

Apple

Leaf

LOGO GUIDELINES

1.3. BASIC LOGO

The logo consists of the basics of the logo sign and the title of the company VIVUS.CO.UK. Its minimum permissible size is 25 mm (width). The basic logo with the company slogan consists of the logo sign, the title of the company VIVUS.CO.UK and the slogan 'money when you need it'. Minimum size for this logo is 35 mm (width).

Basic logo

Basic logo with the slogan

25 mm Minimum size

35 mm Minimum size for the logo with slogan

LOGO GUIDELINES

1.6. LOGO PROTECTIVE AREA

Logo protective area encloses the logo and together with it form an area in which no other objects or graphic elements should be found. The logo area is 2A wide. A

The area is required to highlight the logo and maintain its readability. This approach should apply in all languages, always and everywhere.

A 2A

LOGO GUIDELINES

1.8. LOGO WITH SLOGAN IN VARIOUS LANGUAGES

A A

LOGO GUIDELINES

1.9. LOGO APPLICATIONS

Reverse Examples of using the logo on dark backgrounds in cases where the background colour intensity is competing with some of the VIVUS logo colours.

LOGO GUIDELINES

1.9. LOGO APPLICATIONS

Monochrome Monochrome version of the logo has to be used when for the technical reasons it is impossible to use the grayscale version of the logo.

LOGO GUIDELINES

1.10. LOGO APPLICATIONS ON VARIOUS BACKGROUNDS

VIVUS logo may be used on the backgrounds of diďŹ&#x20AC;erent colours: monochrome version for intense contrasting colours in background, the basic version for the background with of soft pastel colours.

Logo on various backgrounds

Application of the logo a variety of materials depends on the nature of the material and the manufacturing technologies. The main condition - the visibility and legibility. Logo on various materials

Examples shown are of a recommendatory nature.

Textile

Steel

Leather

Wood

LOGO GUIDELINES

2. COLOURS

2.1 BASIC COLOURS

The basic colours are used in the logo, in advertising materials etc. Pantone 375 RAL - not industrially produced.

25%

50%

Pantone 375 CMYK 40/0/100/0 RGB 166/206/57 #A6CE39 NCS 0580-G30Y

75%

25%

50%

Pantone 349 CMYK 90/30/100/25 RGB 0/109/56 #006D38 NCS 5040-G10Y RAL 6001

75%

25%

50%

75%

Pantone 424 CMYK 30/22/19/53 RGB 108/111/112 #6C6F70 NCS 5500-N RAL 7037

COLOURS

3. TYPOGRAPHY

3.1. BASIC TYPEFACE

NEO SANS PRO Light

NEO SANS PRO Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

NEO SANS PRO Regular

NEO SANS PRO Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

VIVUS Basic typeface has to be used in all the communication materials, e.g.: stationary, communication materials, videos etc.

TYPOGRAPHY

4. ADDITIONAL ELEMENTS

4.1. GRAPHIC ELEMENTS Icons

Icons, areas and other accents are to be constructed from logo sign and the leaf. The icons are simple, stylistically concise and readily perceptible.

Leader

Speed

Safety

Responsibility

Competence

Everywhere

24/7 Service

Additional graphical elements to accent individual text blocks and other purposes

0% First month

100% safe

ADDITIONAL ELEMENTS

4.2. IMAGES AND PHOTOS

Images and photos used in communication should depict economic activity or spending leisure time. The situation may be purchasing of goods or services (including VIVUS services), e.g., shopping of any kind, leisure (requiring special equipment), practical hobbies, home improvement, parties, traveling, concert attendance, etc. It is preferable not to use motives with destructive nature in the storyline, as well as those that can cause negative emotions, or images of fake emotions. The storyline may not be associated with violence, religion, politics, gambling, use of psychoactive substances and sex.

ADDITIONAL ELEMENTS

5. ADVERTISING AND COMMUNICATION MATERIALS

5.1. LOGO SIZE

Logo along with the logo area always has to be 1/2 of the shorter side of the material regardless of the position of the horizontal or vertical directions.

Vienkārši un jebkurā vietā!

There are communication material sizes and the corresponding width of the logo indicated below: A5 - 76 mm, A4 - 105 mm, A3 - 148 mm, A2 - 210 mm, A1 - 297 mm.

Ātrs risinājums īstajā brīdī! Disclaimer (Neo Sans Pro Regular) ... Lorem ipsum sit amet, consectetuer adipiscing elit, sed diam nonummy NIBH euismod tincidunt ut laoreet dolores erat magna aliquam volutpat.

www.vivus.co.uk

COMMUNICATION MATERIALS

5.4. PRESS ADVERTISING DESIGN GUIDELINES

Medium/Regular 48 pt.

1/5 ACCENT

ACCENT

Subtitle

NEO SANS PRO Regular 24 pt.

Subtitle NEO SANS PRO Regular 24 pt.

www.vivus.co.uk

Textual part

Medium/Regular 48 pt.

Disclaimer (Neo Sans Pro Regular 12 pt.) ... sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit consectetuer adipiscing elit.

1/5

Disclaimer (Neo Sans Pro Regular 12 pt.) ... sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, conse adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Textual part

Title NEO SANS PRO

Illustrative part

Guidelines for vertical press layout-design Pictures or illustrations for press layouts always have to be not less than 1/2 of the total area. The title has to be formatted using NEO SANS PRO Medium or Regular font (48 pt.). The title may stand inside the illustrative part, as well as below it. In cases where the title is inside the illustrative parts, it should be aligned either according to the upper or lower part of the illustration. Subtitle has to be formatted using NEO SANS PRO Regular font (24 pt.). Subtitle is always in the textual part.

www.vivus.co.uk

Logo and logo area - 1/2 from the shorter side

1/5 ACCENT

Accent - 1/5 from the shorter side

Logo and logo area - 1/2 from the shorter side

Disclaimer should use NEO SANS PRO Regular font (12 pt.) with 14.4 pt. spacing between the lines. It should always be in the textual part of the material. Accent should always take 1/5 of the shorter side of the material. Font size choice for A4 material.

COMMUNICATION MATERIALS

Title NEO SANS PRO

Medium/Regular 48 pt.

1/5

Illustrative part 1/2

5.4. PRESS ADVERTISING DESIGN GUIDELINES

Guidelines for horizontal press layout-design Pictures or illustrations for press layouts always have to be not less than 1/2 of the total area.

ACCENT

Textual part 1/2

Subtitle NEO SANS PRO Regular 24 pt Disclaimer (Neo Sans Pro Regular 12 pt.) ... sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, conse adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

www.vivus.co.uk

Logo and logo area - 1/2 from the shorter side

Title NEO SANS PRO Medium/Regular 48 pt.

Subtitle NEO SANS PRO Regular 24 pt. Disclaimer (Neo Sans Pro Regular 12 pt.) .. sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, conse adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.. dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

The title has to be formatted using NEO SANS PRO Medium or Regular font (48 pt.). The title may stand inside the illustrative part, as well as below it. In cases where the title is inside the illustrative parts, it should be aligned either according to the upper or lower part of the illustration. Subtitle has to be formatted using NEO SANS PRO Regular font (24 pt.). Subtitle is always in the textual part. Disclaimer should use NEO SANS PRO Regular font (12 pt.) with 14.4 pt. spacing between the lines. It should always be in the textual part of the material. Accent should always take 1/5 of the shorter side of the material.

www.vivus.co.uk

Illustrative part 1/2

Logo and logo area - 1/2 from the shorter side

Textual part 1/2

COMMUNICATION MATERIALS

5.5. POSTER ADVERTISING DESIGN GUIDELINES

Ilustratīvā daļa

Example of a vertical poster.

Title NEO SANS PRO Medium /Regular 136 pt.

1/5 ACCENT

Disclaimer (Neo Sans Pro Regular 32 pt.) ... sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna.

Tekstuālā daļa

Subtitle NEO SANS PRO Regular 66 pt.

www.vivus.co.uk

Logotips un logotipa zona 1/2 no laukuma īsākās malas

COMMUNICATION MATERIALS

5.5. POSTER ADVERTISING DESIGN GUIDELINES

Title NEO SANS PRO

Illustrative part 2/3

Example of a horizontal poster.

Medium /Regular 136 pt.

ACCENT

www.vivus.co.uk

Textual part 1/3

Subtitle NEO SANS PRO Regular 66 pt.

1/5

Logo and logo area - 1/2 from the shorter side

COMMUNICATION MATERIALS

5.6. OUTDOOR ADVERTISING DESIGN GUIDELINES

1/5

ACCENT

Title block - 1/3 of the image area NEO SANS PRO Medium /Regular

Vertical outdoor design guidelines Pictures or illustrations for the horizontal poster layouts take from 2/3 to 4/5 of the total area. Considering the speciﬁcs of the material it is recommended to use vivid visual motive and short campaign slogan. The title has to be formatted using NEO SANS PRO Medium or Regular font. The title is always found in the illustrative part and is always aligned to the top or bottom edge of the illustration.

Title block - 1/3 of the image area

NEO SANS PRO Medium /Regular

APAKŠVIRSRAKSTS NEO SANS PRO REGULAR

ATRUNA - NEO SANS PRO Regular - Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor.

www.vivus.co.uk

1/5 ACCENT

Subtitles and disclaimers are not recommended to be used in outdoor layouts. In case any of those is still used in the outdoor it is advised to position them under the title. 1/3 of the illustrative part is intended to be used for additional copy. Its size depends on the amount of text. Accent should always take 1/5 of the shorter side of the material.

COMMUNICATION MATERIALS

5.6. OUTDOOR ADVERTISING DESIGN GUIDELINES

1/5 ACCENT

Title block - 1/3 of the image area NEO SANS PRO Medium /Regular

APAKŠVIRSRAKSTS NEO SANS PRO REGULAR

www.vivus.co.uk

TITLE BLOCK - 1/3 OF THE IMAGE AREA NEO SANS PRO Medium /Regular

1/5 ACCENT

Horizontal outdoor design guidelines Pictures or illustrations for the horizontal poster layouts take from 2/3 to 4/5 of the total area. Considering the speciﬁcs of the material it is recommended to use vivid visual motive and short campaign slogan. The title has to be formatted using NEO SANS PRO Medium or Regular font. The title is always found in the illustrative part and is always aligned to the top or bottom edge of the illustration. Subtitles and disclaimers are not recommended to be used in outdoor layouts. In case any of those is still used in the outdoor it is advised to position them under the title. 1/3 of the illustrative part is intended to be used for additional copy. Its size depends on the amount of text. Accent should always take 1/5 of the shorter side of the material.

APAKŠVIRSRAKSTS NEO SANS PRO REGULAR www.vivus.co.uk

COMMUNICATION MATERIALS

7. CORRESPONDENCE DOCUMENT TEMPLATES

7.1. STAFF BUSINESS CARDS

Size: 90 x 50 mm. Bilateral printing.

Andris Āboliņš director

17a - 8 Lielirbes Str., Riga, LV-1046, Latvia T. + 371 6 7225560, F. +371 6 7225561 name.surname@vivus.lv www.vivus.co.uk

Colours: Pantone 375, Pantone 349, Pantone 424. Ratio: 1:1

CORRESPONDENCE TEMPLATES

7.2. DOCUMENT BLANK

AS “4 Finance” Lielirbes iela 17a-8, Rīga, LV-1046, Latvija Tel: + 371 6 6055099 Fakss: +371 6 6055099 info@vivus.lv www.vivus.co.uk

Cien. Annai Eglītei LR Finansu ministrija Smilšu ielā 22 Rīga, LV 1050 Latvija 28.10.1997. Nr. 19.9.-8./ Uz 16.10.1997. Nr. 7.2.-17./3356

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Size: A4 (210 x 297 mm). Colours: Pantone 375, Pantone 349, Pantone 424. Ratio: 1:2

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, ﬁant sollemnes in futurum.

Ar cieņu,

Maksājumu vienības vadītājs

J.Krūmiņš

Tālr. +371 6 6055099

Example

CORRESPONDENCE TEMPLATES

7.3. INVOICE BLANK

Aizņēmējs Vārds Uzvārds Faktiskā dzīvesvietas adrese Pilsēta LV

SIA “VIVUS.LV” Reķ. Nr. 40103164320 Lielirbes iela 17a-8 Riga, LV-1046 Tālrunis: 67333990 info@vivus.lv www.vivus.co.uk Konts: LV89HABA0334445567 Banka: Hansabanka

Rēķina numurs: 1234567 Apmaksas datums: 15.04.2008 Izrakstīšanas datums: 02.03.2008. Aizdevuma līguma nr.: 990000 Aizdevuma periods: 15.09.2008. - 15.10.2008.

N.p.k

Nosaukums Aizdevuma pamatsummas atmaksa

84.34

Procenti

23.54

Komisija par aizdevuma izsniegšana Atlaides (bonusi)

Līgumsods

Colours: Pantone 375, Pantone 349, Pantone 424.

Summa LVL

1 2

Size: A4 (210 x 297 mm).

Ratio: 1:2

23.54 -23.54 23.00 Rēķina kopsumma 154.33

Veicot maksājumu internetbankā jānorāda rēķina numurs.

Maksājuma kvīts Rēķina Nr.:

Šis rēķins ir sagatavots elektroniski un ir derīgs bez paraksta.

Maksātājs:

Uzrādot šo rēķinu, varat veikt maksājumus jebkuras bankas ﬁliālē visā Latvijas teritorijā.

Pers.k. / Reģ. Nr.: Saņēmējs: Žiro Nr.: Summa (LVL)

1234567

151148-10645 SIA “SMScredit.lv” 11824 154.33

Example

CORRESPONDENCE TEMPLATES

7.4. NOTEPAPER

Size: A4 (210 x 297 mm) and A5 (148 x 210 mm). Colours: Pantone 375, Pantone 349, Pantone 424. Ratio: 1:2

Lielirbes iela 17a-8, / Tel: + 371 6 6055099 / www.vivus.lv

CORRESPONDENCE TEMPLATES

7.5. DOCUMENT FOLDER

Size (unfolded): 525 x 390 mm.

VIVUS korporatīvās pildspalvas

Colours: Pantone 375, Pantone 349, Pantone 424. Ratio: 1:4

AS „4ﬁnance" Lielirbes iela 17a - 8, LV-1046, Rīga

www.vivus.co.uk

Outside

Inside

CORRESPONDENCE TEMPLATES

7.6. ENVELOPE C65

Size: C65 (229 x 114 mm). Colours: Pantone 375, Pantone 349, Pantone 424. Ratio: 1:2

C65

C65 (windowed)

CORRESPONDENCE TEMPLATES

8. REPRESENTATION ITEMS

8.1. DESIGN GUIDELINES FOR REPRESENTATION ITEMS

Application of logo on a variety of representation materials depends on the particular material form and function. The basic premise is a good legibility of the logo and a clear brand communication through both the logo and colours, and additional graphic elements. As much as possible, it is recommended to maintain the central composition of the logo.

REPRESENTATION ITEMS

8.3. UMBRELLA Example 1

Recommended colours for the umbrellas - VIVUS green and white. Recommended colours for printing: Pantone 375, Pantone 349, Pantone 424, Pantone WHITE.

Example 2

REPRESENTATION ITEMS

8.4. T-KREKLS Example 1

It is recommended to choose the t-shirts in a colour that is as close as possible with VIVUS colour - white or green. Logo placement on the shirts are of a recommendatory nature.

Example 2

View from the front

View from the back

View from the side

REPRESENTATION ITEMS

8.7. FLAG

Flag for special events Size: 80 x 340 cm (straight) or 110 x 265 cm ('drop'). Colours: CMYK. Ratio: 1:25

REPRESENTATION ITEMS

VIVUS.LV BRANDBOOK 2013

IGLOO Ltd. Design company operating in the graphic, environmental and product design industries. Offering a variety of products and services in respect to positioning - defining the brand, providing clients with the necessary solutions for marketing, sales and design fields IGLOO develops design solutions taking into account specifics of each client's business scope and individual objectives. That in combination with IGLOO's own brand competencies, expertise in environment and graphic design as well as functionality areas (merchandising) result in brands, products and experiences focused on reaching the sales objectives and business goals. IGLOO - goal-oriented design solutions Atis Mekšs Member of the Board phone +371 29230132 33-5 Elizabetes Str., Riga, LV-1010, Latvia e-mail: atis@igloo.lv www.igloo.lv

Viesturs Staņislavskis Art Director phone +371 29251353 33-5 Elizabetes Str., Riga, LV-1010, Latvia e-mail: viesturs@igloo.lv