EXECUTIVE COMMITTEE MEETING WEDNESDAY, JANUARY 21, 2015 | 8:00a.m. ACVB – BOARD ROOM
CALL TO ORDER CHRIS WOMACK CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
DESTINATION REPORT MARK VAUGHAN EVP & CSO
Key Sales Activities • We finished 2014 102% of our room night goal and 105% of our lead goal • Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15 Direct Sales Events • • • • • • • •
PCMA NTA Travel South Envision Destination Showcase FITUR ANATO ITB
Chicago New Orleans Shreveport Anaheim Washington Madrid Bogota Berlin
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
DECEMBER 2014
Additional Rooms
20,689
Grand Total
284,770
Additional Rooms
148,023
2014 YTD
Grand Total
1,650,921
MAJOR GROUPS FOR FUTURE YEARS
Atlanta Occupancy – December 2014 December 2014 YTD Occupancy
2013
2014
ACVB Tax Revenue City of Atlanta
67.0%
70.7%
Hotels w/500+ rooms
64.7%
69.9%
Hotels within 1-mile radius of GWCC
64.1%
68.8%
Metro Atlanta
63.1%
68.2%
Source: STR
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST
THROUGH NOVEMBER 30, 2014
CONSOLIDATED
CONSOLIDATED
2014
2014
2013
2014
2014
2014
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE
Public Sector
19,221,357
17,194,892
17,824,090
2,026,465
18,732,000
20,175,000
Private Sector
5,526,857
4,530,703
5,019,167
996,154
9,807,278
9,634,058
24,748,214
21,725,595
22,843,257
3,022,619
28,539,278
29,809,058
7,488,793
7,497,543
7,208,087
8,750
8,333,410
8,355,467
699,350
630,914
666,628
(68,436)
908,510
910,000
13,112,762
11,431,022
12,357,667 (1,681,740)
17,563,169
18,411,735
1,489,286
1,459,896
(29,390)
1,543,000
1,625,000
22,790,191
21,019,375
21,556,306 (1,770,816)
28,348,089
29,302,202
1,958,023
706,220
191,189
506,856
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
1,323,924
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
1,286,951
1,251,803
2014 Discretionary Pension Contribution $250,000 contribution to 401k/pension plan allocated on a pro-rate basis based on total compensation – to be made 1st quarter 2015 (approximately 5% of total compensation)
MARKETING UPDATE ANDREW WILSON EVP/CMO
Promoting Original Content Yields Dividends
Promoting Original Content Yields Dividends
International In-Language Videos
LEGISLATIVE UPDATE RON FENNEL PRESIDENT, GEORGIA CAPITOL ASSOCIATES
PRESIDENT’S REPORT WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS
2015 Board Elections
• Daryl Evans • Tim Mapes • Hector Gallardo
MediaLink Delta Air Lines Coca-Cola
NEW BUSINESS
ADJOURN