BOARD OF DIRECTORS MEETING Wednesday, June 15, 2016 | 8 a.m. Omni Atlanta Hotel at CNN Center
CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
WELCOME SCOTT STUCKEY MANAGING DIRECTOR OMNI ATLANTA HOTEL AT CNN CENTER
DESTINATION REPORT MARK VAUGHAN EVP/CSO
Atlanta Occupancy – April 2016 April 2016 YTD occupancy
2015
2016
ACVB tax revenue district
75.7%
74.6%
Hotels w/500+ rooms
78.9%
76.9%
Hotels within onemile radius of GWCC
76.7%
74.3%
Metro Atlanta
70.9%
71.7%
Source: STR
Key Sales Activities • Through May 2016, we are at 95.8 percent of our room night goal and 110 percent of our lead goal. Direct Sales Events • Update Atlanta • MPI • PCMA Education • Association Forum • Update Chicago • Connect • IPW • ASAE annual meeting
Washington, D.C. Atlantic City St. Louis Chicago Chicago Grapevine, TX New Orleans Salt Lake City
Demand Share
Top 25 markets Luxury and upper upscale
MONTHLY
4.8% YOY 2.1%
6%
2014 2015 2016
5% 4% 3% 2%
1% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
YTD 6%
4.9% YOY 2.2%
2014 2015 2016
5% 4% 3% 2% 1% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MAJOR GROUPS FOR FUTURE YEARS
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
May 2016
Additional Rooms
511
Grand Total
72,503
Additional Rooms
45,827
Grand Total
625,675
2016 YTD
FINANCIAL UPDATE
GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH APRIL 30, 2016
CONSOLIDATED
CONSOLIDATED
2016
2016
2015
2016
2016
2016
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
7,938,375
7,858,767
7,344,454
79,608
22,134,003
22,134,003
Private Sector
1,342,920
1,358,278
1,438,715
(15,358)
8,730,915
8,730,915
9,281,295
9,217,045
8,783,169
64,250
30,864,918
30,864,918
2,896,769
2,867,922
2,638,128
(28,847)
9,280,340
9,280,340
323,595
303,482
227,113
(20,113)
923,510
923,510
4,345,384
4,169,880
3,948,757
(175,504)
18,700,952
18,700,952
612,001
601,160
560,087
(10,841)
1,675,000
1,675,000
8,177,749
7,942,444
7,374,085
(235,305)
30,579,802
30,579,802
1,103,546
1,274,601
1,409,084
(171,055)
285,116
285,116
TOTAL SUPPORT & REVENUE
EXPENSE
Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS (DEFICIENCY) OF REVENUE
OVER EXPENSE
SPORTS UPDATE
DAN CORSO PRESIDENT ATLANTA SPORTS COUNCIL
MARTA UPDATE
KEITH PARKER GENERAL MANAGER / CEO MARTA
Atlanta Convention & Visitors Bureau Keith T. Parker, AICP @CEOMARTA June 15, 2016
PRESENTATION OVERVIEW
State of Fiscal Standing 2016 Legislative Session FY17 Adopted Budgets State of Service Update Future Innovations Special Events
CONSECUTIVE SURPLUSES
OPERATIONAL NET RESULTS
FY17 ADOPTED BUDGETS
ADOPTED FY17 OPERATING BUDGET No Fare Increase (5 years in a row)
Discount Partnership Monthly Pass Program Maintain Rail Frequencies Bus Service Enhancements
ADOPTED FY17 CAPITAL BUDGET $200 million - $400 million of current Capital Budget devoted to keeping the system running State of Good Repair Projects: Tunnel Ventilation Fire Protection Electrical Power and Equipment Security Bus Procurement Audio Visual Information System Train Control Systems Upgrade
2016 LEGISLATIVE SESSION HIGHLIGHTS
2016 LEGISLATIVE SESSION HIGHLIGHTS SB 369 Overview
Sales tax levy of up to 0.50% is allowed in the City of Atlanta for MARTA Purpose of sales tax is to enhance and expand MARTA transit service Sales tax is concurrent with existing MARTA tax through 2057 Must serve, in whole or in part, the City of Atlanta Sales tax receipts projected at $2.5 billion (2016 $) over life of the tax Referendum in November 2016 or 2017
24
NEXT STEPS Activity COA City Council Work Session Briefing COA Public Meetings
Target Date May 19 May 25 & 26 June 1 & 2
MARTA Potential Projects List Submitted to COA City Council
May 31
Resolution(s) Introduced in City Council
June 6
COA Council Transportation Committee Briefing
June 7 &15
Resolution(s) Final Vote by COA City Council
June 20
Fulton County Commission Resolution to Authorize TSPLOST Vote
August 3
Public Education Campaign Ads of Notice of Proposed Referendum Referendum Vote Amendment to the RTCAA (with a positive MARTA referendum vote)
August – November 8 October 10– October 31 November 8 November – December
STATE OF SERVICE UPDATE
2014 PART 1 CRIMES
FBI- Uniform Crime Reporting Index
RIDE WITH RESPECT
NEW ARTICULATED BUSES Articulated Bus Launch – May 23 Buses are 61 feet long Buses can seat 53 passengers and accommodate 2 wheelchairs Buses can accommodate 4050 standees CNG powered buses
FUTURE INNOVATIONS
WI-FI + CELLULAR SERVICE Pilot Wi-Fi service currently available on some buses Launch remaining fleet by 4th quarter 2016 Cellular service – stations and tunnels Limited cellular service will begin 4th quarter 2016 Peachtree Center Five Points Dome/GWCC/Philips/CNN
NEW MARTA WEBSITE New and enhanced website Offers users fresh way to interact with MARTA User friendly, easily accessible Interface designed to function flawlessly across all platformsdesktop, tablet, and smartphone
ART IN TRANSIT
Ver Sacrum Sculpture, Decatur Station
Special Events
July 4th & Peachtree Road Race
Atlanta Falcons
Jehovah Witness Convention 2014
PARTNERING WITH THE ACVB • Hospitality Pass • Discounted Partnership Programs • Connectivity to Major Downtown Hotels & • Connectivity to Convention Centers
THANK YOU!
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
END of MAY 2016 YTD
SITE VISITS
MOBILE SHARE
YTD Monthly Average
of Site Visits
+ 18% YoY 421,700
+ 15% YoY 495,700
600K
60%
500K
50%
51%
59%
2015 YTD
2016 YTD
Goal 400K
40%
300K
30%
200K
20%
100K
10%
0K
0%
2015 YTD
2016 YTD
MARKETING
END of MAY 2016 YTD
USER ENGAGEMENT YTD Index
117.3
*
vs. 2015
Weighting
Page Views/Visit Mobile
95
25%
Page Views/Visit Desktop & Tablet
100
20%
Soc. Media Engagement **
153
30%
Leisure Newsletter Open Rate
123
10%
Leisure Newsletter Sign-up
79
5%
Ad Clicks
90
5%
Member Clicks
134
5%
Weighted Index
117.3
* 2015 set as baseline = Index 100 ** Social media activity is the aggregate of likes, comments, shares and similar activity across Facebook, Twitter, Instagram and Pinterest.
MARKETING
SUMMER CO-OP CAMPAIGN
Atlanta’s Ultimate Family Field Trip Atlanta.net/Summer Goal • Exceed 2015’s 42 million impressions, 73,497 clicks What’s new? • Added partner specific 15” TV/video spots • Facebook/Instagram • YouTube • Regional broadcast TV
Paid media • Strong mix of digital, social, print and broadcast (SE radio and TV)
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS E
NEW BUSINESS
ADJOURN