The Profit Atlanta - November 2012 - Georgia Real Estate Investing Newsletter by Atlanta Real Estate Investors Alliance

NOVAlliance 2012 • NOV 2012 Atlanta Real Estate Investors

Are You Hiring the Right Tenants?

MAIN MEETING

Monday, Nov 5th Crowne Plaza Ravinia Hotel 4355 Ashford Dunwoody, Atlanta, GA

5:30pm - 9:00pm

to Text ATLANTA 9 to join 404-996-109 ! ile VIP Litest ply our Mobes ap s ra ng sagi

By David Tilney

have a friend in Colorado Springs who owns a bank. Many years ago I complimented him on the caliber of his employees as well as the longevity of their employment. My banker and I both understood that his most important assets walked out of the bank each night to go to their respective homes and his job was to motivate them to come back each morning. His key for hiring great employees was to screen for proper job skills, attitude and moral code. His key to retaining these employees was to empower them to be the best they could be and to treat them with respect and appreciation. A light bulb went on in my brain when I realized that this could be the same key needed for my success as a landlord.

When I accepted tenants to rent a property, I had certain expectations of them - to maintain and improve the property and grounds, to pay the rent on time, to get along with the neighbors and to reside in the property for a relatively long period of time. I also expected my tenants to be problem solvers who should call on me only when they needed additional support. This, in effect, was the tenant “job description,” but was I sharing my expectations and screening for the proper skills, attitude and moral code? I realized that screening applicants for rental properties was very much like hiring employees for a job. If landlords use this model, we must first understand what the job description is and then screen for the qualifications necessary to do the job. We must share expectations with the applicants and once they are accepted we must empower them to be the best they can be. And finally, as landlords, we must remember to thank and encourage our tenants when they do a superior job. continued on p7 About the Author: David Tilney has been involved in

the real estate business since 1978 and property management since 1981. He has invested in rentals, notes, foreclosures, tax sales, IRS liens and leasehold interests. David has become the “go to” guy for management of single family homes and loves being a landlord. He looks forward to hearing from his tenants, but often feels like the Maytag repairman who rarely gets a call.

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IN THIS ISSUE

Are You Hiring the Right Tenants? By David Tilney......................................................................... 1 The Bank Won’t Finance it...Deal’s Off...Right?!? Wrong!!! By Jim Hitt................................................................................ 2 About Atlanta REIA.................................................................4 How Can We Help You Today? By Karen Bershad..................................................................... 6 MDScan: Quick! I Need It Yesterday! By Don DeRosa......................................................................... 9 Staying Smart By Russ Hiner.......................................................................... 10 The REO Agent By Michael Vazquez................................................................ 12 Short Sale Liens Get Mean By Kimberlee Frank................................................................. 13 Will The Persistence In Me, Please Stand Up! By Erven Kimble...................................................................... 14 The Property Management Bucket List!!! By Chris Littleton.................................................................... 15 Georgia Film Industry Bringing in Big Bucks By Deborah Harris.................................................................. 16 Real Estate + The Internet = The Perfect Marriage Part 5 By Tony Pearl.......................................................................... 17 Five Musts for Optimizing Mobile Landing Pages By Mike Barnes....................................................................... 18 How To Locate or Create Effective Mailing Lists By Kathy Kennebrook ............................................................. 19 Thinking Like a Successful Investor & a Motivated Seller By Larry Harbolt .................................................................... 21 Tenants Are Your Real Capital Asset By Bill Cook............................................................................. 22 The Securitization Fraud By Bob Massey ......................................................................24 Membership Application.......................................................26 Meeting Calendar..................................................................27 Calendar of Events.................................................................28

David Tilney will be speaking at our Atlanta REIA Main Meeting on Monday, November 5th on Property Management Know-How. David will answer questions, brainstorm problems and force you to think about your rental business in new ways. Come join the discussion! See http://atlantareia.com for more information.

Atlanta REIA, LLC

2700 Braselton Hwy, Suite 10-183 Dacula, GA 30019 P: 678-701-7160 • F: 770-216-1560 admin@atlantareia.com http://atlantareia.com

http://AtlantaREIA.com

Atlanta Real Estate Investors Alliance • NOV 2012

Fast Track to Self-Directed IRA Investing

The Bank Won’t Finance it…Deal’s Off… Right!?! Wrong!!! Private Lending is an Option!! Jim Hitt, CEO of American IRA, LLC

Private Lending Explained If someone wants to just simply hold the paper secured by an asset, they’re actually going to be a private lender for that asset. That’s right...private lending simply means a private individual is loaning the money rather than a bank or lending institution. Private Lending…The Numbers In this example, Jack Brown has $100,000 in a Rollover IRA, which is just another way of saying Traditional IRA. He wants to loan it to an investor as a first mortgage on a property worth $135,000. Private Lending…Determining the Value

The property is going to be secured by a mortgage and a promissory note, and it’s going to be recorded with an attorney. Private Lending…Preparing for the Closing Jack is going to send us what we call a buy direction letter. It’s an internal document that he completes to tell us the details of what he wants his IRA to invest in. Jack will then review and approve all the closings documents. He’s the account holder and the decision-maker. He needs to understand the deal, and it’s only going to be funded if Jack is comfortable with it. Private Lending…The Closing

Perhaps Jack’s realtor, an appraiser or some resource told him, or perhaps he’s sophisticated enough to look at the deal and say I’m comfortable that the deal is worth $135,000. We always suggest doing your ‘due diligence’ and using professionals to assess the value of an asset you are going to loan money on.

Even though this loan is being made through his IRA, this is going to be a regular closing that we’re used to as real estate investors. The documents are going to be recorded, and the only difference is that the original documents are actually going to be held by our office in our fireproof safe at American IRA.

In this case, we’re looking at an LTV – Loan to Value – of 75%. Hold on a minute, isn’t 75% LTV a bad idea? Everyone has to determine their comfort level when loaning money. I personally do not lend on anything over 60% Loan to Value.

As you can see, we’re not making the decisions. The client is directing us all along the way as to how and when to make the investment. In this case, because it’s a Traditional IRA, the interest is going to be tax deferred in a monthly amount of $750. That’s just 9% of $100,000 broken down into monthly payments.

Private Lending…The Terms The two parties – the lenders as well as the borrower – agreed to a 9% interest rate with interest only payments over five years and no amortization of the loan. They agreed on a straight interestonly payment, just to make it really clean and easy.

Private Lending…The Profits At the end of the five years the loan is repaid, and the interest accrued over those five years is $45,000! With proper due diligence and a professional

All investments have inherent risks.

team, risk can be managed but not eliminated-that is our job as investors. If you don’t want to take a risk whatsoever, tongue in cheek I say “Put it in U.S. Bonds or FDIC Insured CDs…though as you all know…Bonds and CDs are offering very low returns”. Disclaimer American IRA, LLC does not give investment advice. We do offer guidance as to the rules and regulations related to their self-directed accounts and the benefits of different account types so that their clients can take that information to their professionals to discuss the ramifications of various decisions on their individual situation. For more information, or to explore your options, call American IRA today at 8667500-IRA (472). We look forward to working with you. Comment on this article online at http://atlantareia.com/?p=18268

Jim Hitt 800-750-0472 JimHitt@AmericanIRA.com www.AmericanIRA.com www.Facebook.com/AmericanIRA www.Twitter.com/IRAExpert Jim Hitt is the Chief Executive Officer of American IRA, LLC and has been committed to all aspects of investing for more than 30 years, using selfdirected IRAs for his own investments since 1982. Jim’s forte is the financing and acquisition of real estate, private offerings, mortgage lending, businesses, joint ventures, partnerships and limited liability companies using creative techniques.

http://AtlantaREIA.com

Now is Your Chance to Make a Fortune in Real Estate at

The Real Estate Game Changer Event November 16th – 18th in Atlanta, GA http://GameChanger.AtlantaREIA.com

3-Day Event for We would like to invite you to join us in Atlanta, Georgia in November to learn how you can take your real estate business to the next level and beyond. “The Real Estate Game Changer Event” will blow you away on how easy it is to make fast money and long-term financial security for you and your family.

Robert Shemin

Albert Lowry

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Andrew Cordle

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November 16 – 18 Atlanta, GA

Duncan Wierman

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You need to attend this powerful event in Atlanta on November 16th – 18th at the Crowne Plaza Ravinia Hotel located at 4355 Ashford Dunwoody Rd. The tuition of this 3 day event is Only $29.95 for the first person and only $10 extra to add a spouse, significant other, parent or child.

We’ll show you step-by-step how to make huge profits fast using the Internet as well as powerful new real estate investing techniques and strategies you’ve probably never heard of before. Just one strategy learned at this event could make you an extra $10,000 in the next 30 days!

The speakers and education presented at this event are top notch. We’ve invited several of the best and most successful trainers in their chosen fields to teach you how to put your real estate business on the fast track to financial freedom. The trainers include Robert Shemin, Dr. Albert Lowry, Chris Johnson, Andrew Cordle, Chris Bowser, Duncan Wierman and Dustin Griffin.

Other investors are making a fortune using the powerful marketing and investing strategies and techniques that will be revealed at this event. This is your opportunity to do the same thing and dominate your market right in your very own backyard!

More Info >> http://GameChanger.AtlantaREIA.com

Register for a Chance to Win a FREE Cruise! All who register and attend the workshop will have a chance to win a *FREE 2 Day Cruise to the Bahamas! *You must be present to win. Cruise does not include port fees, transportation and taxes.

So REGISTER NOW for only $29.95 and come join us and many other like-minded real estate investors and entrepreneurs at this life changing event. We’ll see you there!

Atlanta Real Estate Investors Alliance • NOV 2012

Atlanta REIA’s mission is to help insure our members real estate success by providing affordable, quality real estate investing education; frequent, fun real estate networking opportunities; and ongoing community outreach programs to help build, renovate and repair homes for needy Atlanta families while improving our local community.

2700 Braselton Hwy, Suite 10-183 Dacula GA 30019 P: 678-701-7160 • F: 770-216-1560 E: admin@atlantareia.com W: http://AtlantaREIA.com Dustin Griffin Executive Director P: 678-701-7160 F: 770-216-1560 E: dustin@atlantareia.com

Joe Thompson Leader of Haves & Wants Meeting and Speed Marketing Session P: 770-403-3227 E: joethompsonjr@hotmail.com

Christine Griffin Assistant Director P: 678-701-7160 F: 770-216-1560 E: chrissy@atlantareia.com

Karen Bershad Director of Membership & Leader of the Small Business Group P: 770-356-1234 E: karen@smallbusinessadvisor.biz

Jeff Nix Director of Business Membership P: 678-776-8861 E: jeffnix@gmail.com

Leslie Mathis Leader of Atlanta REIA West P: 678-895-1460 E: lesliemathismentor@yahoo.com

Gordon Catts Director of Programs, Leader of Movers & Shakers, Atlanta REIA South & Mountain REIA P: 404-454-3567 E: cattsgr@yahoo.com

Reginald Jackson Leader of Atlanta REIA South P: 404-427-8797 E: reginald_j_2002@yahoo.com

Alan McDonald Director of AVS, Leader of the Beginning Investors Group & Cashflow Group P: 770-369-0446 E: mcdonaldalan9@yahoo.com

Russ Hiner Leader of Creative Deal Structuring Group and Mastermind Group P: 404-660-4289 E: Russ@rhiner.com

LEGAL DISCLAIMER: Atlanta REIA, LLC promotes practical knowledge of real estate investment though education, discussion and networking. The information, views and opinions expressed in the publication do not necessarily reflect the views, policies and opinions of Atlanta REIA, LLC or any of its members and sponsors, nor does mention of certain trade names, products, services, individuals or organizations imply endorsement by Atlanta REIA, LLC or its members or sponsors. The information presented in this publication is made available for informational purposes only and is not to be construed as financial or legal advice which should only be obtained through a competent attorney, accountant or other qualified professional advisor. Atlanta REIA, LLC does not pre-qualify, evaluate, endorse, guarantee or warranty any particular deal, service, company, or person. Atlanta REIA, LLC recommends you perform your own due diligence and seek appropriate legal, accounting, or other professional advice before making any investment. Atlanta REIA, LLC disclaims any and all liability for any actions or inactions taken by readers of this informational material or as a result of communications from or to its officers, directors, employees, contractors, partners, members, sponsors and affiliates.

Aaron McGinnis Leader of the Gwinnett County Group P: 404-788-3625 E: aaron.mcginnis@craftbuilt.net Steve Brown Leader of Cash Cows Commercial Group P: 770-378-6235 E: chase_sb14@bellsouth.net Don DeRosa Leader of Mobile Real Estate Rockstars Group P: 678-410-7352 E: donderosa5@gmail.com Rock Shukoor Leader of I Love Marketing Group P: 678-938-4776 E: realrateb@gmail.com Michael Vazquez Leader of Spanish Investors Networking Group P: 678-951-9222 E: michaelp.vazquez@gmail.com Bob Massey Leader of Short Sale & Foreclosure Group P: 706-816-9820 E: bob@foundationpublishingllc.com Mark Galey President of Fuller Center of Atlanta P: 404-867-3258 E: mark@magnetconstruction.com Aislee Jackson Director of Savannah REIA P: 912-695-0665 E: aislee@aislee.com

Keep up to date with our latest opportunities by joining us on Facebook

http://AtlantaREIA.com

Main Monthly Meeting November 5

Crowne Plaza Ravinia Hotel 4355 Ashford Dunwoody Atlanta, GA

Property Management KnowHow with David Tilney We are excited to announce Property Management Expert, David Tilney, will be our guest speaker at Atlanta REIA on November 5th. David has been involved in the real estate business since 1978 and property management since 1981. He has invested in rentals, notes, foreclosures, tax sales, IRS liens and leasehold interests. David has become the “go to” guy for management of single family homes and loves being a landlord. He looks forward to hearing from his tenants, but often feels like the Maytag repairman who rarely gets a call. As a landlord or a potential landlord, do you have questions on any of the following issues?

• • • • • • •

Security deposits Property showings Rent collection and late fees Lease vs. month-to-month Property inspections Fair Housing Re-keying locks

• • • • • •

“Make-ready’s” and capital improvements Pets Applicant screening & background checks Rent increases Evictions Tenant property damage

y e n l i T d i v a D

Here’s what a few local real estate experts have to say about David Tilney…

3:00 pm Mobile Real Estate Rockstar Meeting 5:00 pm Vendor & Event Setup 5:30 pm Vendor Trade Show & Networking

“If you are going to be successful in real estate investing, you need to have good landlording skills. David Tilney has the best landlording system around and is well worth learning, if you are a serious investor.” – Dyches Boddiford

6:00 pm Announcements & Mini-Topics

David is a wonderful teacher… a real been-there-and-done-that landlording guy. He teaches like no one else. His ideas are unique. David will help you become a better, smarter, more successful landlord.” – Bill Cook

7:00 pm Networking Break

If you answered “Yes” to any of the issues above, be sure to attend the Atlanta REIA Meeting on November 5th and be part of the discussion! David will answer questions, brainstorm problems and force you to think about your rental business in new ways. He will share ideas about how to increase income, decrease expenses and generate more free time.

Your Name

s Member Gold Busines Valid Until: 1/1/2015

MEETING AGENDA*

Member No. 1234

6:30 pm Haves & Wants Speed Marketing Session

7:30 pm Property Management with David Tilney 9:30 pm Late Nite Networking at Tilted Kilt *Please Note: Meeting agenda is subject to change.

Bring y ou Atlanta REIA Members can attend for FREE! cards & flyr biz ers

Non-Members & Guests Can RSVP for $10 Online at http://RSVP.AtlantaREIA.com or Pay $20 at the Door.

http://AtlantaREIA.com

Atlanta Real Estate Investors Alliance • NOV 2012

The Quick Books Quickie

Atlanta REIA Member Benefits

How Can We Help You Today?

• AtlantaREIA.com Website, Blog and Member Only Area • Affordable, High Quality Educational Workshops & Seminars

By Karen Bershad, The Small Business Advisor

t is the goal of this column to answer questions about QuickBooks and how it is used in the real estate investing arena. Know how to record transactions in the proper way and have your set of books in good shape when it comes time for taxes. It is our intention to do this by you the members submitting questions and getting answers here in this column. But first, choosing the appropriate management software package is essential to the success of your business. You need a package that is appropriate for your business currently, but that can grow and evolve as well. QuickBooks software is the perfect solution for your account management. As your business grows you can upgrade to QuickBooks Enterprise if needed. In using any accounting software, please understand that without a proper chart of accounts – that specifically fits your business – your information and reports won’t provide you with what you need or want to know. There are two reports that are most important to the business owner, the Income Statement and the Balance Sheet. Some refer to the Income Statement as the Profit and Loss Statement. The Chart of Accounts drives everything. Your Balance Sheet accounts: Assets = Equity less Liabilities Balance Sheet Accounts • Assets • Liabilities • Equity

Your Income Statement Accounts: Income less Cost of Sales less Expenses = Net Income

• Fun, Frequent Networking Opportunities • Weekly Special Interest Groups Meet Around Town • Lunch & Learn Subgroup Meetings

Income Statement Accounts • Income • Cost of Sales • Expenses But knowing what account to put where is extremely important – if the account is assigned to the wrong “type” of account, it not only can be on the wrong report but can show up as a negative when it should be a positive figure. Do you know how to set up your chart of accounts? Are you comfortable with QuickBooks? Every month we will answer questions from those who submit them to: Karen@smallbusinessadvisor.biz. Mark the subject line “QuickBooks Quickie” so we don’t overlook your e-mail. Questions will be treated with the utmost care to protect any private information. If you have a question on how to treat a particular entry please, submit it ASAP so we can be sure to include it in the next issue of “The Profit”. Comment on this article online at http://atlantareia.com/?p=16853

Karen Bershad

• Wine & Dine Subgroup Dinner Meetings • Atlanta REIA Main Monthly Meeting & Vendor Tradeshow • Learn From Home on Our Monthly Webcast Series • Members Can Watch Webcast Replays 24/7/365 on AtlantaREIA.com • Atlanta REIA Subchapter Meetings • Community Outreach Programs • Haves & Wants Speed Marketing Session and Weekly Meeting • Monthly Atlanta REIA “The Profit” Interactive eNewsletter • Weekly Atlanta REIA Email Announcements, Articles & News • Volunteer Opportunities • Member Discounts on Workshops • Member Discounts from Local & National Vendors • And much, much more!

Atlanta REIA Member Discounts

• Lowe’s – Save up to 7% to22%

• Sherwin Williams Paint – Save 30% to 40% • Sherwin William Flooring – Save on Carpet, Vinyl, Delivery and Installation • Sears Commercial – Save 4%-15% on all Appliances • Nu-Set – Save on Locksets, door hardware, security & lock boxes

(770) 356-1234 Karen@SmallBusinessAdvisor.biz

• Build-A-Sign – Save 15% on Signs, Banners, and Magnetics and other products and get Free Delivery on all orders

www.SmallBusinessAdvisor.biz Karen Bershad is “The Small Business Advisor”. Most small business owners have a challenge handling all the different areas of running a business. The accounting can be a challenge, particularly if the software seems overwhelming. The Small Business Advisor is what you may need to get you to the next level of your business. We work at your office or provide off site assistance in getting things under control by providing a wide variety of services that are specifically for the small business.

• And much, much more!

Join Atlanta REIA Today! http://AtlantaREIA.com/Membership Become a Member of Atlanta REIA for as little as $100/year. Businesses can join for as little as $150/year. See our Membership Application in this issue of The Profit or visit...

http://AtlantaREIA.com/Membership

http://AtlantaREIA.com

Atlanta Real Estate Investors Alliance • NOV 2012

Right Tenants cont. from p1 If I were running an employment ad for tenants it would read something like this - “WANTED: Tenants with the skills, ability and willingness to maintain and improve properties, pay rent on time, get along with the neighbors and who will stay for at least 5 years.” I want tenants who have integrity and who are self-starters. When I find these types of tenants I work hard to retain them, by showing appreciation for their efforts and always trying to treat them the way they would like to be treated. These tenants are my “valued employees” and they are worth their weight in gold. They improve my properties over time and make my job infinitely more enjoyable. Over the years I have come to recognize that empowering tenants to take responsibility for the properties they are living in is not giving up control. In effect, I have more control because I have created a team approach with my tenants. What is usually seen as an adversarial relationship (between landlord and tenant) is now a win-win situation where we work together to solve problems. In today’s market, proper tenant screening is more important than ever; however, it seems that many landlords are accepting the first people who apply, as long as they can pay one month’s rent and hopefully some portion of a security deposit. This happens in part because landlords are strapped financially and cannot afford vacancies and/or they don’t have the time to show their properties. I find it also happens because landlords are paranoid that they may be accused of violating Federal, state or local Fair Housing laws if they don’t accept the first person that applies to rent their property.

standard, accepting the first applicant who meets that standard. Can you imagine my banker friend hiring employees based upon a minimum standard? If he did, his bank would not be the profitable bank that it is today. There is nothing in the Fair Housing law that prevents us from accepting the best tenant we can find. As landlords, we must not discriminate illegally against a protected class and it makes no business sense to do so. We must treat all applicants fairly and consistently in accordance with the screening procedures we have set up, and it makes good sense to have these procedures in writing. Finally, as landlords we need to take responsibility when a tenant doesn’t live up to our expectations. We need to understand that it is our fault and not the tenant’s. We hired the wrong person for the job. He or she either didn’t have the necessary skills, didn’t have the correct moral code or the job description was not communicated effectively.

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We need to recognize when it is our fault, solve the problem, move forward and resolve to do better the next time. Effective property management is a necessary skill if we want to survive and be successful real estate investors over the long haul. Fortunately, it is a skill that can be learned if we are willing to put in the time and effort. Once we set up systems and procedures, we will have more time to work on our business, as opposed to in our business (too often in crisis mode). We will have the time to hone our people skills and work at retaining those “golden” tenants, and maybe we’ll even have time for a vacation!

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Atlanta Real Estate Investors Alliance • NOV 2012

There’s an App for That

MDScan: Quick! I Need It Yesterday!

Be sur e

to Atte nd Don Mobile ’s Real E state Rockst ar Mee ting on Nov 5th at 3PM

By Don DeRosa

“A picture is worth a thousand words.” ~ Anonymous oday, here’s on offering for you Android fans.

Let’s set the scene: You’ve found a terrific little house to buy. You’ve finally reached an agreement with the seller, but one of his requirements is a little unusual. You want to run it by your lawyer. Unfortunately, it’s 4:00 p.m. on Friday. In one hour, your attorney is flying to the Himalayas for three weeks to climb Mt. Everest. Even if he could get a signal up there, he has no intention of answering his phone while he’s gone. If he receives the offer before he leaves, he will read it on the plane and at least send you a quick text before he piles on his mountain-climbing gear. But if you don’t get it to him in time, well, you’re going to have to rely on Bernie, your wife’s aunt’s boss’s son, a really strange guy who just passed the bar exam after failing it twelve times. You’d really, really like to use your own attorney. Now here’s the problem: You are at the house with the seller. Neither of you has a scanner. You are 45 minutes away from your office. Your assistant has the week off. What to do? Enter MDScan. Available for Android (but, unfortunately, not yet for iOS), MDScan uses your smartphone camera to take

a picture of the document and then converts it to a pdf file. You can share the file via email or Bluetooth, or upload the file to the cloud via Evernote.

“I thank you, STOIK! I thank you from the deepest corners of my heart … for giving me a scanning app that I am actually going to use.”

Of course, the ability to scan using a smartphone isn’t brand new. But this app doesn’t just scan. It can also improve the image significantly, making it much more legible. MDScan allows you to pinpoint edges of the image and often does a pretty good job of guessing where those edges should be. That’s a big help, because you don’t have to center the object perfectly when you snap the picture. MDScan also allows you to scan and send multiple-page documents easily with a batch function – handy when you’ve got lots of documents.

I don’t know about you, but any business app that brings a person this close to tears is going to get my attention.

Among the many uses I can think of for MDScan: scanning receipts for tax purposes; capturing error messages on your computer screen to send to your computer guy; scanning pictures of serial or VIN numbers, or specification tags on appliances; or scanning coupons or advertisements. Oh, and sending the field-trip permission slip your fourth-grade daughter forgot to take this morning;

MDScan comes from STOIK Imaging (www.stoik.com), a company that offers an interesting blend of useful applications and fun timewasters. So while you’re waiting for your lawyer to tell you what he thinks of the contract, you can download Photo Deformer. And then you can download that photo of Bernie the bad attorney – you know, the one from your wife’s aunt’s wedding – and make him look just like the Hunchback of Notre Dame. Hey, who says you can’t be productive in your “off” moments? Comment on this article online at http://atlantareia.com/?p=18275

Don DeRosa info@DonDeRosa.com www.MobileRealEstateRockstar.com/Atlanta-REIA www.Facebook.com/Don.DeRosa

MDScan has gotten rave reviews. Android users gave it a 4.5 out of 5.0. My favorite review says this:

PERIMETER

Join us for Education & Networking at the Meeting-Before-the-Meeting, November 5th! We meet at the Total Wine & More located at 124 Perimeter Center W in Atlanta at 3:00pm before our Atlanta REIA Main Meeting.

www.Twitter.com/DonDeRosa Don DeRosa was recognized as one of the nation’s top 21 real estate investors in the New York Times bestseller The Millionaire Real Estate Investor. Don, who is a full-time investor, trainer, and mentor, is the first to offer his complete investing system on a mobile platform. Don teaches investors how to Make More and Work Less by being more efficient, productive and competitive, leveraging mobile technology and apps on the iPad, iPhone, Android and other mobile devices.

http://AtlantaREIA.com

Atlanta Real Estate Investors Alliance • NOV 2012

How To Be A Real Estate Investor

Staying Smart T

he Atlanta real-estate market has finally hit bottom which means that things can only go up. How do I know that? Stupid money has returned: once again, people are willing to pay too much for properties, and banks are willing to look the other way. In fact, there is big money from hedge funds that are allowing people to buy many properties at once. What this means for us, the agents and small investors, is that we face more competition for the properties which are priced right. So what do we do? We arm ourselves with research. Without knowing what we are up against, we cannot make informed decisions that will keep us in the game. First, when you find a superstar, they become your benchmark: you do research and find out their business model. But studying them is not enough; you must take action by mirroring what they do to be successful. One way that I’ve been able to research is through networking. One person who has helped me is an investor in Gwinnett County. He has first-hand experience with the technologically advanced hedge fund there. Through him, I know that the hedge fund last month in Gwinnet County bought 5 million dollars of real estate on the court house steps. If the average price of each property is $50,000, then this hedge fund facilitated the purchase of 100 houses—a phenomenal number. As you probably already know, Georgia bidders don’t get to walk through houses prior to bidding at the courthouse. We can see the properties only through photos, and we can guess at the values through comparables. This one of the reasons that the court-house auctions are not for the faint of heart. We don’t know what we are buying until we can do the

actual walk-through, and by then we’ve bought it. The hedge fund groups, however, are required to place the money before they bid. Then, once they commit to bid, they own the house. But the question still remains: how are they able to out bid the smaller players? The answer is technology, namely Smart phones and tablets. They have a trained team of people standing at the court house steps. The team enters live data allowing them to bid in real time. In addition, they bank have already seen the property via photos, and they have seen the comparables in the area. Their return on investment (8-10%) is lower than the smaller bidders. Armed with all of these things at the actual auction, the hedge fund bidders are able to pay anywhere from 5-10 % more for the houses than the other investors. What does all of this mean? It means the banks are now going to be able to reduce their phantom inventory (houses that have either been foreclosed on or are not for sale on the open market). When they do this, they artificially increase the values of the properties they own. They are then able to sell more houses at auction because the hedge funds have the advantages mentioned above, and with these advantages, they are ready to take more of a risk than the single investor. This is where your strategies must be set. You must be able to compete, and the way that you can do this is to buy properties before they hit the court house steps. Banks won’t spend the time going door to door to look at properties; you can. What’s more, you can get into the houses by knocking on doors and meeting the property owners. At this point, you might be able to strike a deal. 10 days is your window of time in which to do this.

By Russ Hiner

So there are a number of good things about this new situation. First, you can now see that you do have the ability to compete. Second, the area where your properties are will be improving, and the rental business will become more competitive meaning that rents will remain flat. Either way, your bottom line increases. You just want to make sure that we can get as much as you can. This is where ambition and being smart come in. The lesson is that being aware of the real estate market in Atlanta is not enough. Developing a plan is not enough. It is taking action on a plan that will move you toward your goal: success and wealth. Comment on this article online at http://atlantareia.com/?p=18303

Russ Hiner 404-660-4289 Russ@RHiner.com www.RHiner.com www.Facebook.com/1RHiner Russ has been investing in real estate in Atlanta Georgia since 1981. His company currently controls apartment buildings and singlefamily properties in Georgia and other states. His focus is on raising private capital through Hedge Equity, LLC. Russ invests everyday. His knowledge and experience is current in the market. He is capitalizing on the needs, wants, and desires of the customer. He has a deep level of experience in building relationships with vendors, investors, tenants, sellers, and qualified buyers. He has the knowledge to negotiate contracts, manage rental properties, and make his co-investors wealthy. He enjoys taking properties which are virtually destroyed, renovating them, and creating a better community.

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Atlanta Real Estate Investors Alliance • NOV 2012

From Contract to Closing

The REO Agent By Michael Vazquez

oday, the person that has the inventory calls the shots and the infamous REO agent has the inventory everyone wants. There are currently more investors with the willingness and ability to buy but not enough deals. More and more of the “investment deals” that are circulating are beginning to show smaller and smaller margins. If you have the ability to establish a strong long lasting relationship with a REO agent your success as an investor can become more stable.. Now. The number one thing you have to remember about an REO agent is that they are not the final decision makers. They answer to asset management companies who answer to someone else and so on. The REO agent that you establish a relationship with can be your cheerleader. That agent can work for you in convincing the asset company that accepting your offer is in the seller’s best interest. This is accomplished by performing on all of your contracts, or at least on the majority of them. Creating a track record with REO agents is very important. Once a

track record is created you will be the first person that comes to that agent’s mind when the next HOT deal becomes available. How awesome would it be if that agent called you and gave you a heads up that they had a slam dunk deal in the pipeline and you contracted it before it hit the market? This happens!! How is this accomplished? By submitting tons and tons of offers until you get an accepted offer. While doing this you want to have some sort of verbal communication with the agent to begin nurturing that relationship. This takes time but the payoff is huge. Once you have that accepted offer you make sure that it is the smoothest closing that REO agent has ever experienced. If you are not represented let that REO agent represent you and collect both sides of the commission. You just became that agent’s BFF. Please do not think one deal will get it done. This is a rinse and repeat process. The only thing that changes at some point is that the agent will begin to call you instead of you calling the agent.

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This begins to happen once that agent realizes that contracting a property with you is “money in the bank.” Remember that just like any other relationship you will have to continuously work on it as it grows. As in dating there are many other prospects, in this case investors, waiting to court your REO agent so make sure you give them a reason to stick around. It is easier to maintain a relationship with an REO agent than it is to create a new one. Keep in mind that the investment world is small and getting smaller with technology. Remember that REO agents, active investors, wholesalers, retail agents, etc. in a city all know each other or of each other and do talk. If you become know as a closer word will spread. On the other hand, if you do not perform on your contracts that word will spread just as fast if not faster. Make sure each situation and contract is a win-win and closes/funds to keep that pipeline full. Comment on this article online at http://atlantareia.com/?p=18294

LATE NITE NETWORKING

Michael Vazquez

We meet at the Tilted Kilt Perimeter located 1155-B Mount Vernon Highway in Atlanta right after our Atlanta REIA Main Meeting.

Michael Vazquez has been offering properties to real estate investors significantly below market value since 2006 in both Texas and Georgia. Michael is always looking to for more investors to work with.

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Atlanta Real Estate Investors Alliance • NOV 2012

FORECLOSURES GONE WILD

Short Sale Liens Get Mean By Kimberlee Frank

ow IS the perfect time to purchase and resell short sale properties. Why? Due to major mistakes by Lenders made at the time Homeowners obtained financing, our market is flooded with homes in which the Lenders are willing to accept short sales. Lenders such as Bank of America, Wells Fargo, GMAC, CitiMortgage and Chase from 2006 to 2008, have major mistakes in their paperwork. They are reaching out to Homeowners asking them to do a Short Sale or Deed-in-Lieu. However, many of the Homeowners aren’t aware of the fact that they can’t do a Deed-in-Lieu if they have a second lien. And, if they owe Homeowners Association dues, which are a personal debt against the Homeowner, they may still be liable for the difference. Homeowners Association dues need to be satisfied in full so that if a house is deeded back to the Lender, the Homeowners are no longer responsible for any more dues. There is a statute which states that the Lender that forecloses on the property is responsible to pay only one year of Homeowners Association dues. When conducting a short sale, this statute has little or no meaning to the short sale Lenders, meaning they may not agree to even pay one full year. I have seen Homeowners deed their property back to the Lender only later to find out that they are still liable for the difference owed on the Homeowner Association dues. Brutal! TRUE STORY: Nationstar would not agree to pay the full year of past HOA dues, even though the statute states they are responsible for that. In addition, the A/C failed the inspection and required repairs. Deal killers? If you aren’t experienced….. absolutely. And I wasn’t about to give away over $500 from my profit. When you know what you are doing, you can even get the Sellers to help close your deals. Yes, the Sellers who have NO MONEY. Well, I closed this deal about 30 days ago! Having the Homeowner take control of

their property is the best thing that they can do, versus letting it just go to foreclosure. They can decide whether they want to do a short sale the property with me ensuring that all liens are paid off and confirming there is no one able to come back after them….or, they can let the Lender and/or Homeowners Association chase them for up to 25 years. Yes, I said 25 years! The lien holder has the right to file a Complaint in order to obtain a Judgment for the balance still owed to them plus interest and attorney fees for up to 5 years from the initial foreclosure action. Once a Judgment is obtained, then it is valid for 10 years and after the 10 years, they can re-certify the Judgment for another 10 years. TRUE STORY: An Investor friend from out of state had her Listing Agent negotiate her short sale instead of using me. Her Agent negotiated a lien “release” only for her 2nd lien. Now Chase Bank has been calling her every day for the last 21 months. Yes, she closed in December of 2010 and they are still pursuing her. Many Homeowners are downright tired. They are tired of being taken advantage of; it has affected their health, confidence, financial situation and their family. Investors and Realtors need to learn how they can help the Homeowner by either purchasing or selling their home and obtaining a full satisfaction of all liens. Next month, I will share with you the 14 Steps to a successful short sale. Having the best tools (not just the right ones) and having a Mentor are crucial to consistent closings and CA$H in your pocket with short sales!

“Ah-ha’s” and avoid the “Ouches” on short sale transactions. Comment on this article online at http://atlantareia.com/?p=18287

Kimberlee Frank 407-888-3255 Kimberlee@ForeclosuresGoneWild.com www.ForeclosuresGoneWild.com www.Facebook.com/ForeclosuresGoneWild www.Linkedin.com/in/KimberleeFrank www.Twitter.com/KimberleeFrank Kimberlee Frank is a Master Negotiator who has closed over 600 deals since 1998. She is a Mentor, Trainer, Author and Real Estate Broker teaching Investors and Realtors how to creatively purchase and sell short sales with her Step-by-Step System. She has helped Investors and Realtors earn hundreds of thousands of dollars.

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Atlanta Real Estate Investors Alliance • NOV 2012

Business by the Book

Will The Persistence In Me, Please Stand Up! By Erven Kimble

“The soul of a lazy man desires, and has nothing; But the soul of the diligent shall be made rich.” (Pr 13:4)

ome think wealth accumulation is the result of a series of uncontrollable events called luck or chance. Others believe it is solely the result of a person’s deliberate, well thought out financial planning and activities performed during the course of their lives. Our look into the Wisdom of God reveals that, “diligence is at the source of wealth accumulation and laziness is the culprit behind poverty and despair”.

It takes more than just wants and desires to produce success and wealth. The difference between unproductive people and those that are highly successful is not in their possessions. It goes deeper than that. The difference between a person that refuses to work when given the opportunity and a person that works hard to obtain success is not in their actions. It goes deeper than that. The difference between these two, fundamentally different, groups of individuals goes deeper than their Diligence desires; their hopes; their asis found in pirations; or even the soul of a their dreams. person… It all begins with diligence. Diligence is found in the soul of a person, the place where our desires, emotions, and passions resides. Diligence stems from the inner being of a person. It’s where one’s character is revealed. The actions that one takes without being asked or demanded will utimately determine the longterm outcome of a person’s life. Consider the following statement: “A lazy person will end up poor, but a hard worker will become rich. (Pr 10:4)(NCV)

When the Bible speaks of the lethargic or idle individual, it does not speak to the lack of opportunity, or the circumstances that are beyond the control of that person. One person’s life situations may be harder and more difficult when compared to someone else. And without diligence, it leads to hopelessness, discouragement, and ultimately paralysis. Regardless of life’s situations, the diligent person is persistent and makes deliberate choices to work harder… and that diligence produces wealth. On the other hand, the unproductive person desires material processions and yearns for wealth and success. They aspire and want a better life, but fail to take the deliberate actions and efforts required to have it. Under achievers are not willing to pay the high price of hard work to reach their goal. However, a person of diligence produces wealth. The Hebrew word for ‘diligent’ means sharp and pointed. It speaks to a deliberate and focused decision making processes toward hard work. After all is said and done, the difference is one’s work ethic. Long term and lasting success requires a present day sacrifice. It requires a commitment to persistent hard work in order to produce future benefits and financial rewards. The character trait that these Bible passages encourage is diligence! Make a conscience decision today, to get up and take action that is within your ability! Get up from the TV; the sitcoms and reality shows; Leave the video games! Leave the comfort of the coach and the leisure of the game room! Strive to overcome the self-piety, the lost opportunities, the fears and the never

ending disappointments that life has in store. Hard work pays off and working hard breeds future success. Thoughts to Ponder I. Have you ever asked the Lord to evaluate your work ethic? What do you think His appraisal of your efforts will reveal? II. How do you determine ‘too much’ versus ‘not enough’ effort to achieve your stated goal? III. Have you ever considered clever schemes, quick money, Get Rich Quick or shortcuts to success? Lord, forgive me for that! Comment on this article online at http://atlantareia.com/?p=18298

Erven Kimble 404-606-8909 ElegantHomesLLC@Yahoo.com www.PeopleWhoBuyHouses.com www.Facebook.com/EAKimble Erven Kimble is an accomplished pastor, teacher, author, community leader, licensed Christian Counselor and Real Estate entrepreneur. Erven is a visionary that has faithfully served as the Senior Pastor of a local church in Lilburn, Georgia for twenty years. The author searched the Book of Proverbs and Psalms and extracted wisdom that reference business and finances to produce the series of articles called Business By The Book. The purpose of these articles is to present time tested and proven Biblical principles in a way that is practical, relevant and beneficial to the average business person.

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Atlanta Real Estate Investors Alliance • NOV 2012

The Landlord’s Lunchbox

The Property Management Bucket List!!! By Chris Littleton

henever I am out and about talking about real estate investing or teaching on property management, someone always asks the age old question. What does it take to be a good property manager? There are four distinctive skill sets required to manage property effectively that I call the four buckets of property management. Each one of these buckets requires very different personality traits and proficiency. A property manager or management company must have the “right people, in the right seat on the bus” to insure your success as a real estate investor. Property Managers use two basic business models. One is “Departmental Management” where you have a team approach and different members handle the different aspects of the management. The other is “Portfolio Management” where one person is assigned a portfolio of properties and manages all aspects from start to finish. There are advantages & disadvantages to both models. Let’s take a look at the four buckets I referred to and you decide which model better suites your needs. The Four Buckets of property management: 1. LEASING: Leasing is the front end for the whole management operation. It clearly is the starting point for which your property will perform; good or bad. In order for a property to lease quickly, three main things that must line up. They are; advertising, condition of the property, and the rental price. You may think once these are in line, anyone can lease the property; this is far from the truth. Using a licensed real estate agent will insure compliance with the multitude of regulations such as fair housing & fair credit reporting, just to name a few. Only licensed agents have access to supra lockboxes to track traffic through your home to increase security. Only licensed agents have access to Geor-

gia Association of Realtor (GAR) forms that are widely accepted in court. I prefer to hire the best & choose to work with Realtors. These are licensed agents who take their career serious enough to be a member of the National Association of Realtors. I also recommend managers who are members of NARPM, the National Association of Residential Property Managers. These experts understand the market place, effective advertising, rental condition of properties, tenant screening and most important – landlord tenant law.

agement. This is one area you want to be sure you have documentation to support all work orders & service calls. An experienced maintenance team, familiar with rentals, will be extremely valuable. They will determine the cause of any damage & charge back the tenant when appropriate. They will also assess how the property is being cared for & note any undisclosed pets or tenants. Property managers must know the tenant landlord laws in order to avoid being taken advantage of by their tenants and stay out of court.

2. MANAGEMENT: (Enforcing the lease) Contracts in property management define everyone’s relationship. Once the property is leased, the property manager’s main role is to enforce the lease. This person must understand federal, state and local laws and regulations that landlords must comply with. A good manager will decrease the gross operating expenses and maximize the net operating income for the owner.

As you move forward on the selection of a good property management company for your investment property, take a good look at how they manage their bucket list. A Portfolio Manager will be familiar with all aspects of your property. A Departmentalized Team will focus on their area of strength. When I started my career, my wife & I wore all the hats. We now prefer to delegate. As long as you have professionals who know the ends and outs of all four buckets, you’ll be in good hands.

3. ACCOUNTING & LEGAL: Accounting and book keeping is a fundamental support of all business operations. How the accounting is managed on your property will make or break you at tax time. Professionals use sophisticated software & provide monthly & yearend statements. It’s the law that a person who manages property for others holds security deposits & owner’s rent in an escrow account or put up a bond. Licensed brokerages must register these accounts with the GA Real Estate Commission and adhere to strict guidelines. To see if your manager is licensed by the commission, visit http:// www.grec.state.ga.us and select “find a real estate licensee or company”. 4. MAINTENANCE: Maintenance is key to maintaining the long term value of your property, not to mention the long term relationship with your tenant. It is also the most litigated area of property man-

Comment on this article online at http://atlantareia.com/?p=18272

Chris Littleton 678-782-1004 ext. 217 CLittleton@SRNhomes.com www.SRNhomes.com www.Facebook.com/SRNhomes www.Youtube.com/SRNhomes Chris Littleton is Co-Owner & President of Solutions Realty Network, Inc., a Real Estate Investment and an Asset Management Brokerage in the great state Georgia. He first become a landlord in 1993 when a job relocation left him faced with a choice of selling his home at a loss or generating income by leasing it. This began his passion for BUY & HOLD investing. Chris has assisted with over $100 million in investor transactions and manages closes to $4.5 million in annual property incomes for his clients.

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Atlanta Real Estate Investors Alliance • NOV 2012

Market Matters: Making Statistics Make Sense

Georgia Film Industry Bringing in Big Bucks By Deborah Harris

eorgia has become one of the top five states for film production thanks to our Georgia Legislature. This dramatic increase in filming in Georgia is due to the tax credits afforded to production companies spending at least $500,000 on qualified production and post-production making them eligible for a 20% tax credit. Furthermore, if the production company includes a Georgia promotional logo in the feature film, television series, music videos, or video game, can receive an additional 10% tax credit. Commercial and music videos spending $500,000 or more are also eligible for a 20% tax credit. While movies can be full of make believe, the film and television industry in Georgia provides more than 25,000 real jobs for real people. Some of those jobs are directly involved in production. Other film-related jobs include hair and makeup stylists, caterers doctors, truck drivers, electricians, painters, construction workers, accountants, security guards and many more. Last year, the direct economic benefits of film production in Georgia came to nearly $2.5 billion. In fiscal year 2011, works, Hollywood studios, production companies and independent producers invested more than $689.3 million in Georgia. The production industry has positively impacted thousands of businesses, from hotels, restaurants, grocery stores and rental car companies to hardware stores, lumber yards,

garden nurseries, heavy equipment rentals and office supply companies. Georgia has been the production location for more than 700 feature films, TV movies, TV series, single episodes and pilots have been since 1972. Included among them are Footloose (2011), The Walking Dead, X-Men, First Class, Fast Five, Drop Dead Diva, The Vampire Diaries, The Blind Side, Driving Miss Daisy, Forrest Gump, My Cousin Vinny, Zombieland, Glory, Sweet Home Alabama, Diary of a Mad Black Woman and We Are Marshall. Recently, numerous location scouts have been contacting me about needed locations. They have found me through my listings being promoted on numerous websites. My 16 units on Grape Street, http://141grapestreet.isforsale.com/, was one of the locations for the movie “Flight”, http://www.paramount.com/flight/ with Denzel Washington which is hitting theaters now. It made the owner $25,000 for a week long shooting, and many of the tenants were extras. I just negotiated the lease for my ex-funeral home, http://2321candler.isforsale.com/, for the upcoming movie Last Vegas, http://www. movieweb.com/movie/last-vegas , staring Michael Douglas, Robert De Niro, Morgan Freemen, and Kevin Klein. Because the building was vacant, the lease amount was only $8000 for one day of shooting, two days prep before, and two days cleanup after. But, even better, the owner and I get

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to be extras with the full all-star cast. Dealing with these location scouts has taught me a lot. What a film can pay for a site is based on the film’s budget, length of time there, whether it is vacant or not. Their contracts are pretty simple. Because there is so little exposure in Georgia, and I have learned how to reach the location scouts, I have decided on setting up a film location listing service, for residential, commercial, or land. As a matter of fact, I have the name http://FilmLocationListingService.com and should have that website up and going within 30 days. If you would like to submit your property for consideration, please submit pictures, addresses, and any pertinent information to dh@atlantarealtyexpert.snet with “Location, city, and type of property in the subject line.” Hopefully, we can all make a few extra bucks on top of this ever Improving real estate market. Comment on this article online at http://atlantareia.com/?p=18370

Deborah Harris 404-272-9827 AtlantaRealty@KW.com www.CommercialRealtyExperts.com www.Facebook.com/AtlantaRealty www.Linkedin.com/in/CommercialRealtyExperts www.Twitter.com/CommercialKW Growing up In Atlanta, Deborah Harris has watched this city grow into the world recognized city that it is today. Licensed as a real estate agent in 1981, Deborah has several thousand transactions to her credit, numerous awards (The Phoenix Award from the Atlanta Board of Realtors and Top Commercial Agent from Keller Williams Southeast), and dozens of Realtor designations, Deborah, loves negotiating the deal, prides herself on the best internet marketing of properties, and is still is passionate about real estate. We are “the team where experience and technology connect.” Let the hardest working Realtor in Atlanta work for you, too!

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Atlanta Real Estate Investors Alliance • NOV 2012

Pearls of Wisdom

Real Estate + The Internet = The Perfect Marriage Part 5 By Tony Pearl

elcome back! We’ve come a long way so far, and made a LOT of progress. But we’re not quite done yet, so listen up… In our last article, you got a great introduction to Keyword Research, SEO (Search Engine Optimization)-both On-Page and Off-Page (remember?), and how to get started on getting a ton of FREE Traffic to your website. Go back to last month’s issue for a refresher on that – it’s worth the read. So now we come to the next part, and that is:

How to Get a Ton of Laser-Targeted Traffic to Your Site-FAST! Before we embark on this particular adventure, I need to set the stage properly. It’s important that you have your OnPage SEO stuff taken care of first. Again, On-Page SEO is what you do ON your web page that makes it optimized for that particular keyword. This includes putting the keyword in the first and last sentence of that page, bolding it a time or two, italicizing it, underlining it, and all that other stuff we covered in the last article. Why is that so important? Because if you DON’T do that first, you’re going to pay a LOT more for your traffic than you would

if you DID do it first, because of how Google & other search engines have set things up. So do it first, ok? Ok. So here’s the secret website you’ll need to go to so that you can get started: http://adwords.google.com This is Google’s Adwords product, and it’s responsible for the majority of Google’s income. You’re going to be advertising here to get some traffic. This type of traffic is called “Pay-Per-Click,” or PPC. It is exactly what it says it is – When someone does a search on Google (or their partner networks), it gives them the search results, which include these paid ads based on the keyword that they bid on. When that person clicks on one of these ads, Google charges the advertiser a certain amount – anything from $.01 to $50 or more, depending on several factors. In other words, the advertiser PAYS PER CLICK. If no one clicks that ad, they don’t pay! Simple. But I’ve got to warn you- setting it up is anything BUT simple. There’s a few important things you need to consider first, such as your ad budget, which keywords you’d like to bid on, what pages you’re going to send the traffic to, etc. So let’s start with the first part: Your Advertising Budget.

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Remember, this is PAID traffic, so your budget is an important consideration. I suggest you start off with your estimated MONTHLY budget, then divide it by 30 to get your DAILY budget. For example, if your monthly budget is $300, divide that by 30 days, and you’ll get a daily budget of $10 to spend on your ads. That’s a very reasonable number. If you do this right, you should get some very targeted traffic to your site very quickly. For example, if you’re looking to buy houses in Marietta, GA, you could specifically target THAT geographic area with the keywords people are using to search for how to sell their house. Get YOUR ad in front of them at the right time, and BAM! They click on your ad. You get traffic to your site. They fill out form. You get lead. They sell house. Repeat. So here’s how to get started: First, go to that AdWords link I just gave you & get an account set up to use with it. I strongly suggest you get a Gmail account for this, because of all the free tools they offer. You can get one for free, then link it to your new Adwords account. To get set up with Adwords is a relatively simple process. Get your account set up and linked to it, then click on the ‘Sign up Now’ link and follow the instructions there to get started. You’ll need a credit card to link to your account, along with an email address. The last time I checked, they also required you to pay $5 to get set up. Use the keywords you’ve acquired and get started putting things together. Start out with ONE keyword first – just to get familiar with things. Make sure you have the PAGE of your website optimized properly for the keyword that you’re about to bid continued on p20

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Atlanta Real Estate Investors Alliance • NOV 2012

Mobile Ready Marketing Strategies

Five Musts for Optimizing Mobile Landing Pages By Mike Barnes

obile landing pages are different from traditional web pages. Users of mobile devices have less patience, yet are more engaged when they find what they want. Knowing about web landing pages and what makes them successful isn’t the same as what you need to know about mobile landing pages. The tracking method, the conversions, and the need to keep your pages up to date with the latest devices are important to the success of your marketing plan.

1st Must - Know Your Goals.

Be specific about which aspects of mobile marketing are critical to your business. Whether your priorities are downloads and apps, phone calls, redemption of mobile coupons, actual purchase rates, or the generation of further leads, know what your goals are before you get started.

2nd Must - Instant Gratification Keep in mind that those who use mobile devices are accustomed to instant gratification. They like to go quickly to their target, find what they are looking for, and want to immediately get information or order a

product they wish to have. It must be lightning fast, so build your apps and landing pages accordingly. Today’s mobile users won’t spend but a split second waiting for their device to load. If it doesn’t they’re on to the next item. The ‘back’ button, in fact, may be the one that wears out first.

3rd Must - Analytics

Have your metrics in place for accurate measurement of responses. This is how you will determine the effectiveness of your current marketing campaign. If it isn’t working well, you can move on to something that does. The only way to know for sure is to have accurate analytics based on user activity. Track things like the redemption of coupons, follow up phone calls, and click-through’s to the desired landing pages.

4th Must – Keep It Simple

Use the KISS principle here. Website marketing uses forms for visitors to fill out that ask for all sorts of contact information. This doesn’t work well with mobile device users. A good page will ask the user to input his email address or perhaps his phone number. Simple screens with few words and few needed actions are best.

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5th Must – Call to Actions

Keep the wording on your mobile landing pages short and to the point. Concise is best. Your headlines should be kept to a few words. Three to five words is best. Give a directive in exchange for a reward. For example, offer a percentage off your product in exchange for their email address. Offer a free gift for those who ‘call now.’ Prompting them to action is your aim. Keep it easy and quick and make sure your platform is current. Comment on this article online at http://atlantareia.com/?p=18311

Mike Barnes 863-221-1764 Mike@MobileReadyTeam.com www.MobileReadyTeam.com Always taking advantage of the latest Internet Marketing possibilities, Mike Barnes has become recognized for his innovations using Social Media, Text Message Marketing, QR code Marketing and Mobile Website Design and Marketing.

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Atlanta Real Estate Investors Alliance • NOV 2012

Marketing Magic Tricks

How To Locate or Create Effective Mailing Lists

By Kathy Kennebrook, The Marketing Magic Lady

here can I find a good mailing list to find motivated sellers? How can I create my own list to find highly motivated sellers? These are the big questions that I get a lot from Real Estate Investors! The true secret to success for a Real Estate Investor is finding sellers who really need to sell. I use different direct mail campaigns to locate different types of motivated sellers: out of state owners, properties quit-claimed from one person to another, expired listings, burned out landlords, vacant properties, military transfers, and pre-foreclosures, just to name a few. The best part is that you can customize your direct mail piece and your list to reach exactly the kinds of motivated sellers you want to deal with in order to create the kinds of deals you want for your real estate investing business. This is best done by locating mailing lists and refining them to meet your individual criteria, then mailing to these potential sellers again and again, thus creating a multitude of profitable deals. Investors often neglect to market to sellers using direct mail because they think the list is too difficult to get, or they only send the mailings once and quit. They don’t take the time to create the machine that will bring them deal after deal. These are some of the easiest lists for you to get and it will be very profitable for you to do so. You can contact a list broker or your local property assessor’s office and ask them for these lists, or you can create the lists yourself. It’s fairly easy to do. You can go to the courthouse and research divorce cases, death notices, liens and judgments, tax liens, marriage licenses, bankruptcies or Lis Pendens, which is the first step toward foreclosure. Let me share a few pointers here.

1. Do your homework when picking a list broker. How current is the list? Does it have all the information you need to create your direct mail campaign? Does it reach the audience you are targeting? 2. Do a test mailing of 100 pieces to test any new list. How many responses did you get? How many letters came back with a bad address? 3. Don’t waste your marketing dollars marketing to a bad list that won’t get you the result you want. 4. Create continuity with your direct mail campaigns. You can mail a lot of letters or a few letters but you need to have a flow of mail going out at all times in order to create a funnel of incoming leads. 5. Never mail more pieces than you are comfortable getting responses to. If you do a huge mailing and you get tons of responses you can’t get to, you are wasting marketing dollars. Put systems in place to help you respond to the mailings and grow your business gradually. Another way to find motivated sellers is to cultivate relationships with individuals who can help you find deals. One of the ways I do this is to create a direct mail campaign targeting attorneys who handle family law, estate planning and probate law, divorce and marital law, and corporation and business law and I let them know we are in the business of buying houses. Once you develop relationships with some of these attorneys, they will call you when they have a client who needs to sell a property quickly no matter what condition it’s in. This is just another way to build ongoing lead sources using direct mail. You only

have to create this direct mail campaign once to create an ongoing source of leads for your Real Estate Investing business. If you own any kind of business and you need certain types of leads, think about unique resources that can provide you with the leads you need and create a direct mail campaign targeting these resources. This can be really profitable. For example; if you own an alarm company or a lawn maintenance service it would behoove you to create a direct mail campaign targeting owners of properties in your area who live out of state. These are potential customers who need your services. The main reason that direct mail works so well is that you are reaching highly targeted leads. You become the potential seller’s first option when they need to sell. Even if you are on a limited budget, direct mail is an excellent source of leads for you since you can buy more houses from fewer leads, thus maximizing your marketing dollars. As your business grows, you can increase the number of mailings you do. You can also target specific neighborhoods or dominate certain parts of town. In doing so, you become a “property value expert” in those areas, which makes the offer-making process that much easier for you. You end up creating an ongoing relationship with your target market, which makes it easy for you to follow up with formerly inflexible or unmotivated sellers. Since these mailings are so targeted and so residual, there is virtually no competition for these properties. It puts your lead generating system on “auto-pilot,” leaving you more time to make offers, do more deals, and make more money. Most importantly, be consistent in all your efforts. The successful Real Estate Investor has a network of people and strategies at their fingertips at all times. If you don’t

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Atlanta Real Estate Investors Alliance • NOV 2012

develop continuity to your marketing campaigns, you’ll see your results begin to drop off immediately. This is true no matter what business you are using direct mail to target to. When you implement multiple techniques and several different direct mail campaigns, you will have more opportunities than you’ll be able to handle and the possibilities become almost endless. Using direct mail to develop a “cookie cutter” system to accomplish this is one of the most affordable, reliable, and effective ways I know to build your lead base quickly and have all the business you will ever need.

Be sure and visit my website at www.marketingmagiclady.com for all the information you need on developing highly effective direct mail campaigns and finding all the list brokers you need to increase the number of leads coming into your real estate business. I have done all the work for you and can provide you with all the tools you need to be successful using direct mail in your business. Comment on this article online at http://atlantareia.com/?p=18283

Kathy Kennebrook 941-792-5390 KPaddler@ATT.net www.MarketingMagicLady.com www.Facebook.com/Kathy.Kennebrook Kathy Kennebrook is a speaker, author and has been actively investing in real estate since 1999, Kathy currently resides in Bradenton, FL and is known as the Marketing Magic Lady because she is the country’s leading real estate marketing expert on finding motivated sellers using direct mail.

Perfect Marriage, Part 5 cont. from p17 on. Otherwise, your per-click cost will be really high. Here’s another important tip: Are you buying houses all over the world? Probably not, so make sure you specify EXACTLY where you want your ad to show up when you’re setting up your campaign. Using the example of Marietta, GA, you’d use the built-in tool to select the specific areas or a radius around an area that you’d like your ad to appear. Google is smart – they know where you are! (yikes!) But they know where your visitor is, too. So use that to your advantage. Using that tool, you can have your ad only appear to your targeted market – people looking to sell their house in or around Marietta, GA (in this example). If they lived in Saskatchewan, they wouldn’t see your ad, and therefore, your costs will be lower (a good thing). Here’s the sad reality of using Google Adwords: It’s tricky. It’s not easy to figure out. It will drive you crazy and possibly make you lose hair or sleep… or money! But if you learn and use it well, it will be one of the BEST things you can do to get a huge return on your investment. If you should need more help (very likely), you can always turn to YouTube tutorials or Google searches. This will take time, but it’s well worth it.

Another option you have to use this is to simply hire someone to handle your advertising campaign FOR you. Someone who knows how it works and can keep your costs low. If you don’t have much time, but still want/need to get that fast, targeted traffic, this would absolutely be the best way to get it going. You’d find someone & pay them either a flat fee or a percentage of your monthly ad budget to set up, manage, tweak, improve, optimize, and run your ads for you. This person would actually make you money! And there you have it! You now know how to set up a website, what to put on it in order to get people to take action, and how to get the traffic to your site! Congratulations – how does it feel? Are you ready to take on the world yet? To be completely honest, I could write dozens of these highly-informative & content-rich articles, and you could read them all but still not get the true understanding of how all this works… UNLESS you actually take the time and DO what’s taught here! Go ahead & try it out for yourself to see what you can learn by DOING. That’s my advice. This concludes our “Real Estate + The Internet = The Perfect Marriage” Module. But don’t worry! In the next article, I’ll continue to share some great tips & ideas on how to use the internet to help with

your real estate business and crush the competition. So stay tuned. Until Next Time, Tony Pearl Comment on this article online at http://atlantareia.com/?p=18306

Tony Pearl 202-556-0670 Tony@TonyPearl.com www.TonyPearl.com www.Facebook.com/TonyPearl www.Twitter.com/TheTonyPearl www.Youtube.com/TonyPearl Tony Pearl is an entrepreneur, copywriter, proud father, mentor, marketing consultant and talented teacher who resides in the Washington, DC area. He has traveled to over 26 countries, speaks 4 languages, and continues to travel extensively. He has been a professional Ballroom and Latin dance instructor, competitor, and exhibitor for over 19 years. As a Real Estate Investor, Tony has bought and sold over Ten Million dollars worth of real estate, and has been educated by and associates with the best.

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Atlanta Real Estate Investors Alliance • NOV 2012

Creative Financing is King

The Thinking Process’s of a Successful Investor and a Motivated Seller By Larry Harbolt

Thinking Like A Successful Investor

n investor of real estate understands that general knowledge is not what it takes to create wealth. If general knowledge was what it took to create wealth, college professors would be the wealthiest people in this country and we all know that is not the case. Successful real estate investors know that it takes specific knowledge to create wealth. That is why real estate investors buy hard assets, (such as the seller’s house) at a price or with terms conducive to making a profit. If an investor can’t make a profit, they usually have no reason to buy a property unless they plan to live in the house. An investor who is a true capitalist knows they must always offer a seller something the seller likes and values more than what they are giving up or a deal will never happen. Most sellers are looking for a large sum of cash, a monthly income stream, debt relief or any of a myriad of ways to receive that thing the seller likes more than what they are giving up. Now that we have established this fact, as an investor it is your job to figure out what you can offer the seller that will be liked enough that the seller is willing to exchange their house for whatever you offered them. If both parties aren’t happy with the deal, it will never happen. As an investor, your goal may be to acquire property for several reasons. You may want to make some fast cash by fixing up the property and immediately sell the property for as much money as you can get. You may want a monthly cash flow that a good rental property can provide this can give you some appreciation and an increased value over time, better tax treatment and mortgage pay-down that increases your equity position. You may want numerous rental properties that provide monthly cash flow to help

you become financially free by replacing job income. By being financially free, you may want to pursue other interest or spend more quality time with your family. The bottom line of being an investor is to create money and income to benefit your family and give you more quality time in your life. The following is what I think is how any investor must think. I want you to adopt this philosophy that has taken me years to understand, and that philosophy is: As an investor, when you are trying to buy someone’s house always remember that the seller is always trying to buy your money (or your availability to money by means of a loan) with their house. Never think of the process as you are trying to buy their house with your money.

Why do I say this, it’s very simple. The seller can’t buy groceries with their house; they need your money to buy groceries. Without your money, they can’t take that once in a lifetime vacation they have always dreamed of, or pay off those high interest rate credit cards with their house, they need your money to do what they need to do or they wouldn’t be selling. By understanding this idea you now have more control over your deals because you may not want to use the precious commodity everyone needs most to buy any one house. You may want to divide the money up and buy several properties instead of only buying one. Yes, you are in control, so as an investor I strongly suggest, only offer what your formulas say you can pay and never pay more unless it benefits you. Never pay more than the deal can afford, and if you are trying to buy a rental property, you can never pay more for that property than a tenant can afford to pay you each month. Make sure in the long run, your family gets the most benefit from every deal or you don’t have a good reason to do the deal.

Thinking Like a Seller As I’ve said all along, there are as many ways to buy a property, as there is property to buy. The reason for this is the fact that every seller has different issues in their life they need to address. It is your job to figure out what the seller is trying to accomplish, then go on to solve the seller’s problem whatever it may be. There is a myriad of reasons why a seller wants to sell their house. Maybe the size of their family has grown and they have simply outgrown the house they have. Maybe the sellers have reached retirement age and no longer need such a large house to take care of. The sellers may have had a job transfer and need to sell their house quickly. The sellers may no longer be able to take care of the property or, afford the monthly payments any longer. The sellers may simply want to rid themselves of the large monthly payment trying to save their credit score. The house may have back property taxes owed the sellers can’t afford and their lender is threatening foreclosure if they don’t pay those taxes immediately. You will never know what motivates the sellers until you ask. Some sellers want only enough money from the sale of their house to accomplish what they need to do. Some sellers want just enough money from the sale of their house to pay for the reason they are selling the house. Some sellers want an income stream while some sellers are simply out of their minds wanting more for their property than it is worth. However, no matter what the reason why the seller wants to sell their property it is your responsibility to find the reason why? I have personally found some sellers only want debt relief while some sellers want as much money as they can get because they believe that the money they receive from the sale of their house will be the only money they will have to live the rest continued on p25

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Atlanta Real Estate Investors Alliance • NOV 2012

Tenants Are Your Real Capital Asset By Bill Cook

or almost two decades, I’ve been teaching folks that it’s better to be wealthy than rich. And to be wealthy, you must own capital assets that provide you with mailbox money. Mailbox money is money you make while you sleep. In my opinion, the best capital asset for the average American to own is rental property. After all, what other investment vehicle can be purchased for 40-cents-onthe-dollar, provide incredible tax breaks, be financed with a long-term note, generate monthly mailbox money, and as a bonus, be paid for by someone else (your tenants)? Well folks, last week, after talking with David Tilney, I learned that there was a fundamental flaw in my thinking! David Tilney has owned and managed rental property since 1978. He’s one of the best, most knowledgeable and creative landlords in the country. David has been one of my primary real estate investing teachers since 2004. Over coffee, I said that rental property was a great capital asset. David smiled and then asked, “You sure about that, Bill?” Yes, I was sure about that. David followed up with: “What if you have a great rental property, but no tenant? Is it still a great capital asset?” Wise men like David are wise not just because of what they say, but also because of the questions they ask. In this case, I wanted to say, “Yes, it’s still a great capital asset,” but I knew better. If a rental property is vacant, then it’s nothing more than a bottomless money pit. It’s no more of a capital asset than is a brand new car. David’s next question really got me. “Since a vacant rental property is nothing more than a money pit, what is the real capital asset?” I thought for a minute then slowly

answered, “The tenant.” David smiled, gave me a knowing wink and then went back to his coffee. Landlords, have you ever thought of your tenants as capital assets? Here’s another important question: If you suddenly begin to treat your tenants like they are your primary capital asset, would it have a positive or negative effect on your landlording business? Would you have more or less vacancies? Would you be more or less choosey about which capital assets (tenants) you work with? David’s incredible insight opens up a whole new way for us to look at tenants and rental property. Here’s another thing David taught me: When choosing a tenant, don’t think of a tenant as a tenant. Instead, think of him as an employee. After all, if you have a business, you wouldn’t just let any so-and-so go to work for you, would you? Wouldn’t you be focused on hiring the very best person you can? Wouldn’t things like honor, integrity, attitude and dependability be way up there on the list of qualities you want in an employee? Investors, these are just two of the moneymaking lessons I’ve learned from David, and there are hundreds more! David will be teaching his two-day landlording course in Atlanta in November and be speaking at Atlanta REIA on November 5th.

Solutions that help you Make More. Work Less. Use your iPad, iPhone, or other mobile device, anywhere, to… H Find comps and rental rates H Sign and send contracts H Plan your entire rehab H and so much more!

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Bill & Kim Cook Bill & Kim Cook are a husband and wife real estate investing team. They live in Adairsville, Georgia and have been investing in real estate since 1995. They specialize in buying single-family homes, mobile homes and mobile home parks. They also run North Georgia REIA and teach folks how to successfully invest in real estate.

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Atlanta Real Estate Investors Alliance • NOV 2012

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(PSA) for the trust prescribes that the loan must be transferred to the trust within 90 days. Often the note gets to the trust late, or not at all as we’ve seen in several deals we are currently working. Payments are guaranteed under the PSA. Investors were guaranteed that the investments were of a given qualify level; often well above what was actually the case. Investors thought they were buying AAA level securities, when in fact they had a higher risk of default than they ever could have imagined.

The Securitization Fraud By Bob Massey

fraud has been perpetrated upon the American people all in the name of greed. Fraud is defined as deception in the execution of an agreement where some parties to the transaction are deceived as to the real nature of what is being agreed to. When some parties to an agreement are not clear, or some parties enter into the contract deceptively, then the agreement is null and void. A securitized loan is just such a fraudulent agreement. A securitized loan is one where private investors, pension funds, insurance companies and others have purchased the cashflows from a group of mortgages that have been gathered into a trust in the form of a security assigned a particular risk value. Each mortgage-backed cashflow grouping is called a “tranche” and there are generally several tranches within a mortgage-backed trust. The cashflows are often sold multiple times to multiple investors. Securitization is a way that institutional lenders are able to leverage capital to support additional lending. When the economy is expanding securitization helps to grow the housing industry. When the economy is shrinking the flaw in the system reveals itself as investors begin to lose cashflow as a result of defaulted loans.

mortgage lender on the mortgage paperwork. In a securitized loan there is actually an investor who is behind the loan. The named lender is just a pretender lender because they never paid a dime for that loan. 2. T he mortgage documents that are signed allow the pretender lender to get owners insurance to be paid in case of a serious default. It is not the private investor who paid for the loan who is secured against loss; it is the pretender lender. Once a borrower defaults (90 days from the start of the delinquency) the pretender lender can collect not only what is still owed, but the entire amount of the loan. The pretender lender was also able to get government bailout money on the basis of the mortgage portfolio held under its control. At any point the pretended lender could trade or sell the debt without the consent of the actual owners of the debt. Often the pretender lender has been repaid several times over by the time a property is sold through a foreclosure.

There are many other flaws in the securitization system, and they are of questionable legality in many ways. Here are a number of ways that securitization fails to maintain many of the basic requirements for a legal and binding contractual relationship between a borrower and a lender:

3. T he pretender lender faced with the burden of proof in a foreclosure process does not have both the original note and mortgage documentation to prove ownership. Faced with this problem documentation is almost inevitably forged. The homeowner routinely fails to deny the authenticity of the original documentation and lenders have gotten away with an astounding number of fraudulent foreclosures over the last 5 years.

1. T he homeowner at the time the loan was concluded is given the impression that the party owed the debt is the

4. The pretender lender also lied to the investors in the mortgage-backed trust. The Pooling and Servicing Agreement

Can there be any doubt that the pretender lenders have gotten far more than they deserve and that the parties on the losing end have been the original investors and the homeowners? We are using this information to force the banks to negotiate on our terms, instead of begging them to accept out short sale offers. We use detailed forensic and securitization audits to spell out exactly how the banks cheated, and use that info to pick up houses at some pretty incredible bargains. Not only that, but we are able to help underwater homeowners get out of a financial hole. If you are interested in learning more about this awesome new strategy, give my office a call at 706-485-0162! Comment on this article online at http://atlantareia.com/?p=18356

Bob Massey 706-485-0162 info@REWealthCoach.com www.REWealthCoach.com www.Facebook.com/BobMasseyOfficial Bob Massey is a recovering corporate executive who is now living the dream running his own real successful estate investing business and teaching others how to do the same. In the process he has become the nation’s leading educator on the foreclosure investing the foreclosure process.

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Atlanta Real Estate Investors Alliance • NOV 2012

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Then call Christine Griffin at 678-701-7160 or email admin@atlantareia.com. Thinking cont. from p21 of their lives or to pay off debt or, take that dream vacation they have always wanted to take. Some sellers believe that the money from the sale of the largest asset they will ever own is all they will ever have to live a somewhat comfortable lifestyle, when this is the case most sellers are harder to negotiate with them. Some sellers think they deserve the maximum their property is worth when it is in perfect condition even though they failed to keep the property in good condition. Based on this logic you will have a better understanding of why sellers say the things they do. As I said before, this isn’t rocket science it’s just a fact of life. When you understand how sellers think, you will be able to put together better and more profitable deals. By finding out what the seller’s needs are, it will give you a position of power when negotiating. Here are some seller issues to think about.

1. When dealing with older people, do they need cash flow to survive? 2. When dealing with sellers of all ages, do they need money to buy another house? 3. When dealing with sellers of all ages, do they have pressing debt? 4. When you find a tired landlord, are they tired of management? 5. When dealing with older people or investors, are they more interested in interest than anything else? 6. When dealing with sellers of all ages, do they have a personal emergency? 7. When dealing with sellers of all ages, usually young people, do they need cash for a car or other item? 8. When dealing with sellers of all ages, do they need money to pay for a medical debt? 9. When dealing with sellers of all ages, are the sellers having troubletaking care of the property?

Comment on this article online at http://atlantareia.com/?p=18290

Larry Harbolt 727-420-4810 LarryHarbolt@Gmail.com www.LarryHarbolt.com www.Facebook.com/Larry.Harbolt.7 www.Twitter.com/LarryHarbolt Larry Harbolt is the nation’s leading creative Seller Financing expert as well as a popular national real estate speaker and teacher whose timetested strategies and nuts and bolts teaching style has helped thousands of aspiring real estate entrepreneurs realize their financial dreams with little or no money and without the need for credit. Larry has been successful creatively buying and selling real estate for over 30 years and has written numerous popular articles and real estate courses. Larry also has been running a meetup group in St Petersburg, FL for real estate investors for over 13 years.

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Atlanta REIA Membership Application

Mail Application to Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019 or Fax to 770-216-1560

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Atlanta Real Estate Investors Alliance • NOV 2012

Atlanta REIA Meetings Calendar http://AtlantaREIA.com/Meetings

PLEASE NOTE: This schedule is subject to change. Visit http://AtlantaREIA.com/Calendar for the most current schedule. November 5th, 2012

1st Sunday of Each Month Cash Flow Players Group Meeting 4:30 PM – Game Over Secrets Factory 2030 Powers Ferry Rd SE, #440, Atlanta, GA Leader: Alan McDonald http://cashflow.atlantareia.com

1st Monday of Each Month Late Nite Networking Dunwoody 9:30 PM – Late Nite Tilted Kilt, 1155-B Mount Vernon Hwy, Atlanta, GA Leader: Lee Budden http://main.atlantareia.com

2nd Wednesday of Each Month Spanish Investors Networking Group (SING) 6:30 PM – 8:30 PM Taco Depot 4788 Sugarloaf Pkwy, #107, Lawrenceville, GA Leader: Michael Vazquez http://sing.atlantareia.com

Atlanta REIA Main Meeting 5:30 PM – 9:00 PM Crowne Plaza Ravinia Hotel 4355 Ashford Dunwoody, Atlanta, GA Leader: Dustin Griffin http://main.atlantareia.com

3rd Wednesday of Each Month Atlanta REIA North Meeting 6:30 PM – 8:30 PM 1960 Skylar Hill Dr, Suite D, Buford, GA Leader: Dustin Griffin & Gordon Catts http://north.atlantareia.com 3rd Wednesday of Each Month Late Nite Networking Buford 9:00 PM – Late Nite Tilted Kilt 3480 Financial Center Pkwy, #M1080, Buford, GA Leader: Dustin Griffin & Gordon Catts http://north.atlantareia.com

2nd Wednesday of Each Month I Love Marketing Group 7:00 PM – 9:00 PM Social Vinings, 3621 Vinings Slope SE, Atlanta, GA Leader: Rock Shukoor http://ilm.atlantareia.com

4th Monday of Each Month Atlanta REIA West Meeting 6:30 PM – 9:00 PM Cherokee Cattle Company 2710 Canton Rd, Marietta, GA Leader: Leslie Mathis http://west.atlantareia.com

1st Monday (Once Per Quarter) Short Sale & Foreclosure Group 3:00 PM – 5:30 PM Total Wine & More 124 Perimeter Center W, Atlanta, GA Leader: Bob Massey http://ssf.atlantareia.com

2nd Thursday of Each Month Atlanta REIA South Meeting 6:30 PM – 8:30 PM Giovanna’s Italian Kitchen 1375 Virginia Ave, East Point, GA Leader: Reggie Jackson & Gordon Catts http://south.atlantareia.com

4th Monday of Each Month Late Nite Networking Marietta 9:00 PM – Close Cherokee Cattle Company 2710 Canton Rd, Marietta, GA Leader: Leslie Mathis http://west.atlantareia.com

1st Monday (Once Per Quarter) Active Investors Group 3:00 PM – 5:30 PM Total Wine & More 124 Perimeter Center W, Atlanta, GA Leader: Gordon Catts

2nd Thursday of Each Month North Georgia REIA 7:00pm - 9:00pm Hilton Garden Inn Cartersville, 24 Liberty Drive, Cartersville, GA Leaders: Bill & Kim Cook http://reioutpost.com/

DATE TO BE ANNOUNCED Savannah REIA 6:00 PM – 9:00 PM Location To Be Announced Leader: Aislee Jackson http://savannahreia.com

1st Monday (Once Per Quarter) Mobile Real Estate Rockstars Group 3:00 PM – 5:30 PM Total Wine & More 124 Perimeter Center W, Atlanta, GA Leader: Don DeRosa http://rockstars.atlantareia.com

1st Tuesday of Each Month Mountain REIA 6:30 PM – 9:00 PM Golden Corral 2025 Market Place Blvd, Cumming, GA Leader: Gordon Catts http://mountainreia.com 1st Wednesday of Each Month Creative Deal Structuring Group (CDS) 7:00 PM – 9:00 PM Whitehall Tavern 2391 Peachtree Rd NE, Atlanta, GA Leader: Russ Hiner http://cds.atlantareia.com Every Thursday (Except Major Holidays) Have & Wants Meeting 1:30 PM - 3:30 PM 5 Seasons Brewing 5600 Roswell Rd, Sandy Springs, GA Leader: Joe Thompson http://havesandwants.atlantareia.com

2nd Thursday (Once Per Quarter) Small Business Group (SBG) 3:30 PM – 5:30 PM 5 Seasons Brewing 5600 Roswell Rd, Sandy Springs, GA Leader: Karen Bershad http://sbg.atlantareia.com 3rd Monday of Each Month Movers & Shakers Lunch Meeting 11:00 AM – 1:30 PM 5 Seasons Brewing 3655 Old Milton Parkway, Alpharetta, GA Leader: Gordon Catts http://moversandshakers.atlantareia.com 3rd Tuesday of Each Month Gwinnett County Group (The Fish Club) 7:00 PM – 9:00 PM Red Lobster 2055 Pleasant Hill Rd, Duluth, GA Leader: Aaron McGinnis http://fishclub.atlantareia.com

4th Tuesday of Each Month Note Buyer Group Meeting 6:30 PM – 8:30 PM Olive Garden 2467 Cobb Parkway SE Smyrna, GA Leader: Tom Boyer http://nbg.atlantareia.com 4th Wednesday of Each Month Beginning Investors Group Meeting (BIG) 6:30 PM – 9:00 PM Chef Rob’s Caribbean Cafe 5920 Roswell Rd NE, #A117 Sandy Springs, GA Leader: Alan McDonald http://big.atlantareia.com 4th Thursday of Each Month Cash Cows Commercial Group 11:30 AM – 1:00 PM 5 Seasons Brewing, 5600 Roswell Rd, Sandy Springs, GA http://cashcows.atlantareia.com

http://AtlantaREIA.com

PLEASE NOTE: This schedule is subject to change. Visit http://AtlantaREIA.com/Calendar for the most current schedule.

ATLANTA REIA CALENDAR OF EVENTS NOVEMBER 2012 SUNDAY

MONDAY

TUESDAY

WEDNESDAY

Sneak Peak for DECEMBER & JANUARY DEC 3 Atlanta REIA David Lindahl on Commercial Real Estate Investing JAN 7 Atlanta REIA with Ron LeGrand on How to Be a Quick Turn Real Estate Millionaire 4

5 Atlanta REIA 6 MAIN MEETING Mountain REIA with David Tilney 6:30pm – 9:00pm 5:30pm – 9:00pm Late Nite Networking Dunwoody 9:30pm – Late Nite Short Sale & Foreclosure Group 3:00-5:00pm

Hassle Free Property Management Workshop with David Tilney 8:00am – 4:00 pm

Master Leasing Workshop with David Tilney 9:00am - 4:00pm

FRIDAY 2

SATURDAY 3

november 1-4 Seller Financing Boot Camp with Larry Harbolt in Orlando, FL

Creative Deal Structuring Group 7:00pm – 9:00pm

Haves & Wants Meeting 1:30pm - 3:30pm Atlanta REIA South Meeting 6:30pm – 8:30pm North Georgia REIA 7:00pm - 9:00pm

Election Day 2012! 13

THURSDAY

10 Hassle Free Property Management Workshop with David Tilney 8:30am - 5pm

Spanish Investors Haves & Wants Meeting Networking Group 1:30pm - 3:30pm (SING) 6:30pm – 8:30pm I Love Marketing Group 7:00pm – 9:00pm

The Real Estate Game Changer Event in Atlanta, GA

3 DAYS 18

Movers & Shakers 11:00am - 1:30pm

Gwinnett County Group (The Fish Club) 7:00pm – 9:00pm

Atlanta REIA North Meeting Cancelled for Nov Late Nite Networking Buford Cancelled for Nov

Atlanta REIA West 6:30pm - 9:00pm Late Nite Networking West 9:00pm - Close

Note Buyer Group Meeting 6:30pm – 8:30pm

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HAPPY THANKSGIVING!

29 Haves & Wants Meeting 1:30pm - 3:30pm