ATL Automotive DRIVE - Volume 2, Issue 5

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RESALE VALUE Will your car stand the test of time?

Birth to 5 years – these are the most critical years in your baby’s life. As much as this fact holds true for the baby in your cradle, so it is with the baby in your garage; the one you may want to leave the nest in 5 years’ time when you’re ready for another one. In our last issue of DRIVE we explored the importance of considering gas mileage when purchasing a car. This week we open your minds and eyes to perhaps an equally important consideration, which is return on your investment – resale value.

further validating the CR-V’s claims of versatility and value. With three wellequipped trims from which to choose, the CR-V for 2014 has most of the bases covered. That’s why we named it one of the 10 Best SUVs Under U$25,000 for 2014.”

Among the Category Winners is the Honda Accord, which copped the award for Best Mid-size Car. According to the judges, “to say the Accord stepped up to meet the competition head-on is a 6-feet-understatement -- the 2014 Accord buried The US-based Kelley Blue Book, one of the most authoritative sources on resale the competition. With body styles that included a sedan and coupe, fuel-saving value in the world, notes that choosing a vehicle with excellent projected resale drivetrains that range from refined to rowdy, and a Christmas-morning set of value can help you save money over the long-haul. The publication awards Best standard features in all models, the 2014 Accord’s appeal stretches frighteningly Resale Value accolades to automotive brands annually, holding a firm belief that close to being universal. Near-absolute quality and reliability come standard as each winner will stand the test of time, providing good value year after year. well. So why the Accord? The things that make the 2014 Honda Accord so easy to recommend mirror what gives it such strong resale value: We expect an Accord According to KBB, the to be good, but this Accord is awards are not based better than our expectations. on feelings, guesses From its interior layout to 2014 Honda Vehicles Honored with Kelley Blue Book Best Resale Value Awards or simple calculations, its effortless driveability to but rather on what the the seamless performance • 2014 Honda Accord – Best Resale Value: Mid-Size Car company considers to of its continuously variable • 2014 Honda Accord Plug-In Hybrid – Best Resale Value: Plug-In Vehicle be the best research automatic transmission, the • 2014 Honda Civic Si – Best Resale Value: Sporty Compact Car and analysis process Accord takes complete care of in the industry. Postyour peace of mind.” • 2014 Honda CR-V – Best Resale Value: Top 10 award audits have demonstrated that KBB’s The two Honda models projections of resale manufactured by American value are extremely accurate in estimating the future values of new vehicles, which Honda are distributed exclusively in Jamaica by ATL Automotive Limited. On the is why they are used by so many international financial institutions. The awards flip side, the used car buyer can rest assured that he or she is buying a great car, recognize automakers’ outstanding achievements in producing vehicles that best so selling your Honda should be pretty easy. Acting General Manager at ATL retain their value over the first five years (60 months) of new-vehicle ownership. Automotive Certified Pre-Owned dealership Sean Ramsay identifies the CR-V as the most sought after model in the line-up. “Our Hondas, particularly the CR-V, do Honda – Best Resale Value not remain on the lot for long. So high is the demand that we have people lying in wait for the next available unit,” he explained. Led by the CR-V, Honda has featured consistently on KBB’s awards listing over the years. American Honda is again celebrating the CR-V’s placement on the Top Kelley Blue Book’s Best Resale Value Awards are based on projections from the Ten Models list for 2014. KBB describes the CR-V as a perennial leader in the Kelley Blue Book® Official Residual Value Guide. These prestigious awards compact SUV arena. The KBB judges point out that “the 2014 Honda CR-V sails honour vehicles expected to maintain the greatest proportion of their original into the new year with little changed, not that one of the best-selling compact Manufacturer’s Suggested Retail Price (MSRP) after five years of ownership. SUVs on the market needed changing. The 5-passenger CR-V is one of the few Since depreciation (or loss of value) is typically a car buyer’s primary ownership compacts that can actually accommodate tall adults in its rear seat as easily as expense, these awards are designed to help consumers make more informed carup front. Its clever 1-pull fold flat seats provide an impressively large cargo hold buying decisions.


CR-V Starting Price Monthly Payment: $57,900 20% Duty $76,520 Full Duty

Accord Starting Price Monthly Payment: $64,492 20% Duty $77,879 Full Duty

Fit Starting Price Monthly Payment: $35,743 20% Duty $44, 976 Full Duty

Civic Starting Price Monthly Payment: $46,242 20% Duty $56,433 Full Duty

XF Starting Price Monthly Payment: $109,639 20% Duty $121,106 Full Duty

F-TYPE Starting Price Monthly Payment: $247,271 20% Duty $280,172 Full Duty

Tiguan Starting Price Monthly Payment: $59,100 20% Duty $74,200 Full Duty A3 Sportback Starting Price Monthly Payment: $53,605 20% Duty $83,290 Full Duty

Q5 Starting Price Monthly Payment: $89,390 20% Duty $138,798 Full Duty Evoque Starting Price Monthly Payment: $90,810 20% Duty $106,791 Full Duty

Q3 Starting Price Monthly Payment: $74,480 20% Duty $95,915 Full Duty

A7 Starting Price Monthly Payment: $160,057 20% Duty $201,452 Full Duty

Range Rover Sport Starting Price Monthly Payment: $252,648 20% Duty $289,412 Full Duty

Discovery 4 Starting Price Monthly Payment: $146,751 20% Duty $184,574 Full Duty

AMAROK Starting Price Monthly Payment: $47,800 20% Duty $59,900 Full Duty

Polo Starting Price Monthly Payment: $36,990 20% Duty $45,400 Full Duty

Jetta Starting Price Monthly Payment: $49,400 20% Duty $60,600 Full Duty

Freelander 2 Starting Price Monthly Payment: $88,947 20% Duty $105,958 Full Duty

Monthly payments are based on lowest bank rates

No Problem! In May 2013, ATL Automotive set record sales in the Latin America & Caribbean Region with Jamaicans flocking to the dealership to get their hands on what is undoubtedly Jamaica’s favourite car brand - Honda. When the dust settled, Jamaica recorded the highest ever one-month sale in the region led by the CR-V. The 2014 CR-V comes with the comfort, convenience, fuel economy, reliability and space you’ve grown to love. A standard 2.0L engine, 153hp, 140 Nm of torque, Real Time™ 4-Wheel drive, Eco-assist, remote entry system, security system with immobilizer, 17” Alloy Wheels, fog lamps, leather multifunction steering wheel, tilt & telescopic steering column, Dual Zone AC, I-MID (Intelligent Multi-information Display) screen and MP3/Auxiliary input. With Brake Assist, EBD, ABS, ACE Body structure, IIHS Top Safety Pick, side-impact door beams and IIHS Top Safety Pick. Add Best Resale Value and there really is no question whether you should buy a Honda CR-V.



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