ATL Automotive Issue 9

Page 1



JAGUAR

ON THE PROWL!

C-X17 Crossover set to Attack SUV Market in 2015 Anticipation is intensifying as the world awaits the release of the Jaguar C-X17, the brand’s first sports crossover vehicle. The premium 4x4 concept was first unveiled last year at the Frankfurt Motor Show in Germany. Its many worldwide rounds which followed in places like Los Angeles, Dubai, Brussels and China are a signal that it will be in someone’s driveway soon. According to Jaguar, the C-X17 blends the seductive design and intelligent performance that are hallmarks of Jaguar, while delivering the benefits of a crossover’s assured driving position and high levels of flexibility. It showcases Jaguar’s all-new, intelligent aluminium architecture, with the cars rolling off it engineered to deliver class leading quality, durability and reliability. The first production Jaguar that is based on the all- new architecture will be on sale in 2015, a premium sedan.

With the stunning appearance that’s expected of a Jaguar, the C-X17 has already been presented in four colours; the electrifying

Caesium Blue, Liquid Aluminium, Liquid Gold and Italian Racing Red. “The C-X17 sports crossover represents an exciting new direction for Jaguar,” says Jaguar global brand director Adrian Hallmark. “Its purpose is to highlight our all-new aluminium architecture. With this technical foundation, we will dramatically expand Jaguar’s product offering, market potential and customer appeal. This new philosophy will bring technology from our luxury products into an accessible price segment, and when combined with our new ultraefficient engines, we will set a global standard. Add to these the class-leading dynamics and the beauty and purity of form that Jaguar is renowned for, and we have the formula for a monumental leap forward.” That monumental leap is expected to bring increased profits for the company as it picks a big fight with traditional luxury crossovers. But this cat has all its claws out in anticipation of this battle. Code-named iQ (AL), Jaguar explains that the new, highly advanced technology will be modular and scalable, providing a high degree of flexibility and making it possible to produce a wider bandwidth of models and derivatives than ever before. It is lightweight, extremely stiff and incorporates innovative technologies that emphasises Jaguar’s commitment to sustainability, such as a new high-strength alloy made from almost 100% recycled raw material.

The architecture is being carefully developed to fully incorporate all the vehicle attributes established by Jaguar engineers. All products will perform like true Jaguars, the flexibility and scope of the architecture guaranteeing the individual character of each one. Jaguar design and engineering teams collaborated closely on its development from the outset to ensure versatility of design combined with fully competitive interior packaging.

The flexibility that this architecture will provide means Jaguar designers and engineers can apply the philosophy “anything we can imagine, we can create,” to deliver a new portfolio of products less restricted by technical or manufacturing constraints. The new architecture will allow Jaguar to move into higher volume production, without compromising the unique character, breathtaking design, outstanding vehicle dynamics, performance and luxury that Jaguar is famous for. The flexibility of the new architecture will enable the manufacture of different products on the same production line at the same time. The highly efficient, state-of-the-art production process will allow rapid response to variations in market demand for individual models by balancing production volume accordingly. “We designed the C-X17 from the ground up based on a distinct set of principles, a deep sense of what makes a Jaguar: exciting proportions, clean lines, balance of form,” explains Jaguar design director Ian Callum. “Assertive and powerful, yet with a beautiful sensuality about it, the C-X17 is boldly, distinctively Jaguar.”


CR-V Starting Price Monthly Payment: $55,171 20% Duty $69,933 Full Duty

Accord Starting Price Monthly Payment: $64,492 20% Duty $77,879 Full Duty

Fit Starting Price Monthly Payment: $35,743 20% Duty $44, 976 Full Duty

Civic Starting Price Monthly Payment: $46,242 20% Duty $56,433 Full Duty

XF Starting Price Monthly Payment: $109,639 20% Duty $121,106 Full Duty

F-TYPE Starting Price Monthly Payment: $247,271 20% Duty $280,172 Full Duty

Tiguan Starting Price Monthly Payment: $59,100 20% Duty $74,200 Full Duty A3 Sportback Starting Price Monthly Payment: $53,605 20% Duty $83,290 Full Duty

Q5 Starting Price Monthly Payment: $89,390 20% Duty $138,798 Full Duty

Q3 Starting Price Monthly Payment: $74,480 20% Duty $95,915 Full Duty

A7 Starting Price Monthly Payment: $160,057 20% Duty $201,452 Full Duty Amarok Starting Price Monthly Payment: $47,800 20% Duty $59,900 Full Duty

Evoque Starting Price Monthly Payment: $90,810 20% Duty $106,791 Full Duty

Discovery 4 Starting Price Monthly Payment: $146,751 20% Duty $184,574 Full Duty

On-site financing now available

Range Rover Sport Starting Price Monthly Payment: $252,648 20% Duty $289,412 Full Duty

Polo Starting Price Monthly Payment: $36,990 20% Duty $45,400 Full Duty

Jetta Starting Price Monthly Payment: $49,400 20% Duty $60,600 Full Duty

Freelander 2 Starting Price Monthly Payment: $88,947 20% Duty $105,958 Full Duty

Monthly payments are based on lowest bank rates

We call it alive.

XF

Every Jaguar is created to feel alive. So every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive. It’s the guiding principle behind the technology in today’s Jag – innovations that make cars of the future. It’s why every Jaguar feels so distinctive, so instinctive, and so ALIVE. The new 2.0 litre Si4 Jaguar XF is the most powerful turbo petrol engine in its class. 240hp and 340Nm of torque, luxury features and comfort are standard. How alive are you? Book your test drive now.


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