INTRODUCTION
FAMILY TIDES THE NEW WAVE OF APPLIANCE TRADERS LTD. IT BEGAN IN THE USUAL WAY – WITH A DREAMER AND A DREAM The dreamer was a young man from Ocho Rios by the name of Gordon ‘Butch’ Stewart and he had a vision of providing Jamaica with more than they
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THE ATL GROUP IS CONTINUOUSLY RAISING THE BENCHMARK
expected. After six years as a salesman at a local firm, he decided to go it alone and on 1st June 1968, Appliance Traders Limited was born. Today, under the dynamic leadership of Chief Executive Officer Adam Stewart, the ATL Group has grown and diversified into the 21st Century, now encompassing a broad spectrum of new sectors while remaining faithful to the philosophy that his father held so dear many years ago. Whilst the father’s early days of selling air conditioning units from door to door, parish by parish, has bowed out gracefully in favour of the son’s leading technologies of today, at the ATL Group one thing you can be sure of is that regardless of how the world changes, you’ll always get our best. It’s what we’ve always done.
LEFT & above A young “Butch” Stewart returns home from his first successful ATL meetings. Adam Stewart driving the organization into the future.
ALWAYS FINISHING TOP OF OUR CLASS BEST OF THE BEST Legendary heavyweight boxer Muhammad Ali once said “If I’d been a dustman I’d have been the best dustman there is.” At the ATL Group, we follow a similar mantra. It’s about being the best you can be and that’s exactly what we do. ‘ATL Group Unbeatable’ is no catchy advertising slogan designed to sell products. It’s a way of life that we live and breathe by every day. Whether it’s the people we employ, the products we sell or the service that we provide, we strive to be unbeatable in every aspect of our organization. It’s our pledge.
HISTORY
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THENNOW The then When ATL first opened its doors in the Cross Roads area of Kingston over 40 years ago, few people would have imagined they were reading the first page of one of Jamaica’s greatest success stories. Specializing in air-conditioning, which was still new to the island at the time, and made up of just a handful of passionate people and service vans all committed to making one man’s dream a reality, they set about changing the face of service in Jamaica forever. The now
YEARS OF GROUND BREAKING INNOVATION
From humble beginnings, the ATL Group has spent over four decades continuously evolving, ensuring that the people and communities of Jamaica are provided with the best the world has to offer in brands, products and service. In 2011, the ATL Group is part of the largest private sector organization in the country, boasting over 750 employees nationwide. Now supported with a fleet of 52 fully-equipped service response vehicles, our team undergo rigorous international training combined with the latest technology to assist them in doing what they do best. As our customers continue to demand more, we continue to deliver.
ABOVE & RIGHT The early days of the ATL Service Fleet, circa 1970. Today’s Fleet of 52 service vehicles covering Jamaica.
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OUR FAMILY PASSION FOR PEOPLE The passion and pride that comes with serving the people of Jamaica to the highest standards runs deeply throughout the ATL family – an ethos that has permeated the company since the very beginning. Nowhere else in Jamaica will you find such a diverse group of experts from engineers and customer service representatives, master technicians and designers, all working together seamlessly to exceed people’s expectations on a daily basis – whoever the customer, whatever the industry. We invest in our team members in the same way that they invest in us. It’s a relationship that’s built on trust and respect and with a shared goal – to give our customers the very best.
“
A RELATIONSHIP IS YOUR STRONGEST BOND
”
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RIGHT The people behind the passion
SER
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SERVICE
VICE the ATL Group continues to evolve with new state-of-the-art facilities with world leading brands at every turn, but one aspect of the company has remained almost unchanged since the day ATL opened its doors over four decades ago. Service. At the ATL Group, we don’t just sell products, we form relationships. Relationships that begin before you pick up the phone or walk into a showroom, store or service centre and continue long after you leave. We’re happy to boast that we offer the best after-sales service in the country. With a 300 strong team of expert technicians and engineers that service what they sell, you can rest safe in the knowledge that whatever you choose to buy from ATL, behind it is a long line of friendly experts ready and able to make your life that much easier. We believe it’s
SERVICE IS OUR ONLY BLUEPRINT
the very least you deserve.
atl team Reviewing Island Outpost Goldeneye Resort Blueprint
BRANDS
OVER A
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THE COMPANY WE KEEP
MILLION PARTS
We know that our reputation is only as strong as the brands we sell. That’s why for the
IN STOCK
Only at ATL will you find leading manufacturers such as Panasonic, Canon, Honda
past forty years we’ve chosen to stand shoulder-to-shoulder with the world’s very best. and many, many more like them that provide quality,innovation, durability and all at a
ALWAYS
price point you can afford. It’s a relationship of mutual trust. What’s more, we’re happy to put our money where our mouth is, which is why we service the products we sell, providing our customers with the peace of mind they deserve.
atl kingston warehouse Fully Stocked!
®
BRANDS We don’t stock just any brands Each and every product you’ll find at ATL has been carefully selected for its performance on a wide range of criteria that weigh up everything from affordability to their suitability to Jamaica’s unique physical and technical environment so we’re sure they’ll stand the test of time. While many of our competitors will offer products purely based on price, we like to think bigger about smaller details. Take our electrical appliances for example. At ATL, we only stock products designed for Jamaica’s ’50-Cycle’ electrical system or that have been tested and approved by the manufacturer to operate in a ’50 cycle’ environment because we know ’60 cycle’ appliances operating at ’50 cycle’ can be inefficient or fail to operate. We leave nothing to chance.
®
ATL
APPLIANCE TRADERS LTD.
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THE ATL DIFFERENCE They say that ‘Rome wasn’t built in a day’ and, at ATL, we believe much the same can be said of reputations. That’s why we treat our enviable title of ‘Jamaica’s leading supplier of residential, commercial and industrial equipment’ as a badge of honour and our reason for continuously striving to reach for new heights of excellence. Serving not only individuals looking for home appliances, but also clients in a wide spectrum of industries from tourism to agriculture, industrial to commercial food service areas, Appliance Traders Limited (ATL) consists of three distinct divisions that offer Jamaica, from consumers to corporations, the very best products from the world’s leading brands, all underpinned with peerless service every single step of the way.
atl west Montego bay Showroom at Bogue City Centre
“
TOP TECHNICIANS, WORLD CLASS SERVICE
ATL Montego bay Always greeting you with a welcoming smile.
”
ENGINEERING
ENGINEERED FOR GREATNESS
INDUSTRIAL
meet the dream team
we service what we sell
Encompassing an expert team of engineers, product managers, designers and
We pride ourselves in meeting and exceeding the needs of corporate
technicians, ATL Engineering offers everything a business would ever need to keep
Jamaica. We offer a comprehensive turnkey design and installation service
them at the forefront of their industry. ATL Engineering boasts a wide range of
that will manage your project from concept to completion, customized
commercial and industrial products spanning numerous industry sectors such as
to suit your exact technical and budgetary needs. We want the businesses
food service, laundry and industrial equipment, power generators, and central air
we serve to remain as productive as the products we sell, so we have a
conditioning systems all from several convenient locations throughout Jamaica.
team of 80 manufacturer-certified technicians on hand to do just that. Our customers are backed by an expansive service facility that features state-of-the art diagnostics and servicing equipment, a full manufacturing plant and supermarket-style TechCentre that stocks over 1 million spare parts and DIY products to ensure your business is always booming.
ATL ENGINEER Hard at work in our workshop
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BRANDS
RESIDENTIAL HOME COOL HOME When it comes to domestic appliances, electronics and air-conditioning, ATL is the undisputed leader, using exclusive partnerships to bring the world’s best brands such as Panasonic, Viking, Bosch and Cuisinart into Jamaican homes. Nowhere else in Jamaica will you find such a wide variety of quality products designed for every room in your home with value you’ll appreciate. So whether you’re looking to cook or cool, blend a smoothie or send an email, we’ve got you covered.
ATL Montego bay Television showroom
ATL west showroom State-of-the-art household appliances
BRANDS
BUSINESS SMART SOLUTIONS
No downtime ATL Business Solutions offers an extensive range of printers and copiers, mailing machines and leaflet inserters, desktops and notebooks, servers and storage systems from the world’s leading manufacturers such as Canon, Pitney Bowes and Hewlett Packard. With our expertise and products, our team can
WE DON’T TALK ABOUT ‘LESS DOWNTIME’, WE TALK ABOUT ‘NO DOWNTIME’
work side-by-side with yours to deliver a level of service, supplies and support
At ATL, we fully understand the necessity for the 21st Century corporation to have
that powers your business forward.
office solutions they can depend on. So that’s exactly what we offer. At the forefront of our Business-to-Business division is a personal relationship management team who work closely with the country’s leading banks, government ministries and agencies to ensure that their offices run smoothly and without the added hassle associated with unreliable office equipment.
SAY HELLO TO THE NEW “EMPLOYEE OF THE MONTH ”
ATL business solutions The Showroom at ATL Kingston Halfway Tree Road
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AUTOMOTIVE
AUTO MOTIVATED
A DRIVING FORCE IN JAMAICA’S FUTURE Formed in 1997 as the sole distributor for leading car giant Honda, ATL Automotive immediately set the benchmark for automobile sales and service in Jamaica. 15 years later, ATL Automotive has strengthened its undisputed position as the country’s foremost automotive group and has changed the face of motoring in Jamaica forever. Following multi-million dollar investment and the introduction of more world class brands to the family, ATL Automotive now encompasses three divisions: ATL Britannia, ATL Autohaus and ATL Motors exclusively distributing the world’s finest automobile brands Audi, Volkswagen, Jaguar, Land Rover, Range Rover, and Honda from state-of-the-art showrooms and
ATL Autohaus Montego bay The country’s only factory authorized sales and service centre in the West.
service facilities in Kingston and Montego Bay.
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AUTOMOTIVE
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ONE TOP SHOP the atl name is synonymous with service At every step of the way service teams at ATL Automotive have extended themselves
of-mind, a comprehensive service plan comes included for all Audi models,
to develop and maintain creative programs and procedures that ensure a level
and 24/7 Roadside Assistance is offered for Audi, Volkswagen, Jaguar, Land
of expertise and care that the owner of a premium automobile would expect,
Rover and Range Rover vehicles. New vehicle owners can also enjoy up to
and more. There has been no holding back in ongoing investment in facilities,
3 years bumper-to-bumper warranty coverage. Sometimes seemingly little
equipment and human resources. Each ATL Automotive division has its own
things make all the difference, and ATL Automotive employees - through
dedicated Master Technician working together with a factory-trained service team
empowerment, endeavour to find the best fix, the first time to keep your car
and using state-of-the-art diagnostic equipment and genuine parts - in spotless
where it should be, on the road.
facilities in Kingston and Montego Bay. A strong customer service ethos is vital for all service personnel and the world class training is continuous. For added peace-
ATL Autohaus Montego bay The only fully specified corporate dealership in Jamaica.
Known throughout the country as ‘the Home of Honda’, the name ‘ATL Motors’ has become synonymous with one of the world’s most successful car manufacturers ever since it opened its doors in 1997. Exclusively offering Jamaican motorists hugely popular Honda models such as the CRV and the Accord, ATL Motors operates from two locations in Kingston and Montego Bay and is arguably the single most successful car dealership in the entire country. The strength of the Honda brand, coupled with a comprehensive service and collision repair facility, on-site bond store and peerless technical and customer training programme has resulted in a raft of prestigious dealer awards including the Honda Automobile Customer Experience Award for two years in succession and beating all 22 countries who carry the brand in the Latin America and Caribbean region for market share.
ATL motors Kingston Hagley Park Road
ATL AUTOHAUS
Audi has formed an enviable reputation for producing some of the best and most sought after cars in the world. Models such as the A7 and Q5 are becoming the premium car of choice amongst celebrities, the world’s START YOUR ENGINES
elite and now, through ATL Autohaus, Jamaican motorists thanks to their
April 2010 marked the start of an exciting new dawn for Jamaican
cutting edge technology and stylish design.
motoring when ATL Autohaus opened its doors as the exclusive new car distributor for the prestigious German brand, Audi.
Visit us at www.facebook.com/AudiJamaica
Renowned for its award-winning combination of head turning aesthetics and unrelenting performance, Audi has become the world’s fastest growing premium car brand leaving competitors in its tracks.
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ATL AUTOHAUS
ATL Autohaus offers a range of award-winning Volkswagen vehicles suitable for any want or need. With a myriad of passenger cars, SUVs and commercial vehicles such as the Passat, Touareg and Amarok and all Style & Technology Completing the dynamic German ATL Autohaus line up is compatriot
supported by German engineering and technology, ATL Autohaus has the perfect vehicle to meet any specifications.
brand, Volkswagen, a manufacturing powerhouse that is firmly on course to become the world’s largest car group and already boasts more turnover than any other automotive group on the planet.
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ATL BRITANNIA
Boasting some of the world’s most stylish SUVs such as the Range Rover Excellent Refinement ATL Britannia was the last division to be introduced to Jamaica, exclusively distributing and servicing iconic British brands Jaguar, Land Rover and Range Rover from two stylish locations in Kingston and a newly-opened facility in Montego Bay. Staying true to the essence of the brands it represents, ATL Britannia embodies expertise, quality and reliability.
and the Range Rover Sport, Range Rover successfully combines luxurious design and unmatched strength with great British engineering to produce magnificent results. The third generation of Range Rover has caused widespread excitement amongst the country’s motoring aficionados, reaching new heights with the launch of the fuel efficient, aerodynamically designed Range Rover Evoque in Jamaica in November 2011.
The legendary Land Rover has become the embodiment of style and dura-
The majestic British masterpiece Jaguar is the final piece in the ATL
bility taking first class engineering to every corner of the earth for over 60
Britannia jigsaw. Having stood for engineering excellence and beautiful
years - often becoming the first car that developing countries ever saw.
design since the 1930s, the latest models stay true to the same brand philosophy that produced arguably the finest car the world has ever seen,
Decades of innovation, technological advances and refinement united with
the E-Type. ATL Britannia offers a choice of sophisticated saloons such as
the brand’s existing ideology has seen the launch of award-winning vehicles
the Jaguar XF and the Jaguar XJ.
from the rugged Defender to the stately Discovery 4 and the LR2.
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ATL Autohaus
THE FUTURE OF MOTORING
Rendering of the new Audi Terminal breaking ground 1st quarter 2012
STRIVING AHEAD
ATL Autohaus West View of Reception area Montego Bay
ATL Autohaus Rendering of newest VW showroom breaking ground 1st quarter 2012
the future is bright At the ATL Group, we’re constantly looking to make the best even better, however we can. To complement the newly launched, state-of the-art ATL Automotive facility in Montego Bay, our country’s capital Kingston will boast a futuristic new ATL Autohaus Terminal, at a level of size and sophistication never seen before. Plans are underway for an impressive new home for ATL Britannia in Kingston as well as a third multi-brand car dealership in a new location. What’s more, three brand new locations have been developed for ATL to offer greater convenience, service and brands to everyone.
ATL RACING
The 2011 Audi TT dtm race car driven by Doug ‘Hollywood’ Gore smashed both the Dover Raceway and Guyana Raceway track records in 1:18:1 and 33:38 respectively.
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atl racing
UNBEATABLE ALWAYS FINISHING TOP OF OUR CLASS
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MOST ADVANCED RACE CAR IN JAMAICA
When we joined forces with Jamaica’s most preeminent racing car driver, Doug ‘Hollywood’ Gore to create the previously unknown ‘ATL Automotive Racing Team’, we vowed to do what everyone said couldn’t be done. The ATL Automotive Racing Team entered the 2011 season using an official Audi Sport TT DTM spec race car, the most technically advanced race car the region has ever seen and supported by the same ATL Automotive Master Technicians who service our customers’ vehicles from our service centres in Kingston and Montego Bay. Just months later, having broken the Dover Raceway track record and recording the fastest lap time ever at the International Race of Champions in Guyana, the same word was on everyone’s lips, a word that has since become synonymous with the entire ATL Group. Unbeatable.
ATL Autohaus west showroom The Championship Audi TT DTM Race Car on display
CRV CRV
XF XF
E E
TIGUAN TIGUAN JETTA JETTA
Appliance Traders Limited ST. JAMES
ATL AUTOMOTIVE ST. JAMES Units 1-3 Bogue City Centre Montego Bay, St. James, Jamaica Tel: (876) 979-0020 Fax: (876) 979-0027
XF XF
ATL ATL
DISCOVERY4 DISCOVERY4 VULCON VULCON ATLUNBEATABLE ATLUNBEATABLE TT TT UNBEATABLE UNBEATABLE ATLAUTOHAUS ATLAUTOHAUS TRUE TRUE Shop 4-6 Bogue City Centre, Bogue Montego Bay, St. James, Jamaica Tel: (876) 971-6320 Fax: (876) 952-0724
Appliance Traders Limited ST. ANN
ATLAUTOHAUS ATLAUTOHAUS 7 Newlin Street, Ocho Rios, St. Ann, Jamaica Tel: (876) 974-2038 (876) 974-2375 (876) 974-9973 Fax: (876) 974-5391
OCHO RIOS
MONTEGO BAY
follow the leader At ATL, we know that convenience is of paramount importance. That’s why we are located throughout Jamaica so wherever you are, the best is always within reach.
KINGSTON KINGSTON
Appliance Traders Limited KINGSTON 35 Halfway Tree Road, PO BOX 308 Kingston 5, Jamaica Toll Free (Jamaica): 1-888-ATL-SALES (285-7253) Tel: (876) 926-3370-5 (876) 926-3756 Fax: (876) 926-2090
ATL Autohaus & ATL Britannia KINGSTON ATL MOTORS KINGSTON
Appliance Traders Limited MANOR PARK
47-49 Hagley Park Road, Kingston 10, Jamaica Tel: (876) 960-8431 (876) 960-8448-9 (876) 960-8500
Shop #11 Lower Manor Park Plaza Kingston 8, Jamaica Tel: (876) 925-5066
3 Oxford Road Kingston 5, Jamaica Tel: (876) 754-0013