YOUR VIEWS: PROMOTING SPECIALS ON SOCIAL MEDIA SAFEGUARD YOUR LAUNDRY FROM THESE COMMON RISKS, LIABILITIES BUSINESS PARTNERS BUILD NEW LAUNDRY STORE AFTER HURRICANE SANDY INSIDE: JULY 2005 INSIDE: FEBRUARY 2015 WWW.AMERICANCOINOP.COM Transform and revitalize a store with these remodeling tips WHATISA SPORTDOZER? Seepg.23
A joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, 200 million customers strong • have over 20,000 retail outlets • represent over 75% of smartphone sales GoSoftcard.com ©2014 All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. Softcard and the associated logos are trademarks of JVL Ventures, LLC. Contactless Symbol is property of EMVCo, LLC. Other third-party trademarks are the property of their respective owners. © 2014 JVL Ventures, LLC. All rights reserved. O FFERS AND LOYALTY THIS OPPORTUNITY DOESN’T KNOCK, IT TAPS 516.752.8008 www.setomaticsystems.com Setomatic and USA Technologies are proud to announce SpyderWash Elite, featuring SmartTap™ technology. This allows operators to reward customers that pay with Softcard™ with a 25% discount on each load at no cost to your laundry. • Leverage Mobile Technology and gain a competitive advantage • Accept Coin, Credit, Debit and all Mobile Wallet Payments • Reward Customers: Softcard Users Get 25% o Self-Serve Laundry A joint venture between AT&T Mobili Sof tcard’s founders: • are 200 million customers strong • over 20,000 retail outlets ALL I N O N E APP
ENSURING SAFETY IN YOUR COIN LAUNDRY
STARTING OVER AFTER SANDY
We consult with three experts
the fabricare/
insurance industry on risks common to coin laundries and how operators can ensure safety in their store.
from
small-business
Learn
Patel and
business partners convert
convenience store/cold
101: IMPROVING USER EXPERIENCE WITH STORE ENHANCEMENTS Huebsch North American Sales Manager Kathryn Q. Rowen discusses
Nashville-based distributor/store owner discovers
aesthically pleasing store
customer’s laundry experience. CONTINENTAL GIRBAU OPENS DOORS TO NEW EXPRESS LAUNDRY CENTER LOCATIONS Company reports on recent openings of its brand of turnkey vended stores. (Cover Image: ©iStockphoto/BsWei) 16 DEPARTMENTS 4 VIEWPOINT 36 AD INDEX 6 INDUSTRY SURVEY 36 NEWSMAKERS 28 WEB UPDATE 38 CLASSIFIEDS FEBRUARY 2015 VOLUME 56 ISSUE 2 2 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com INSIDE CONTENTS Wet floors are among the common liabilities that operators should be aware of to ensure safety in their laundry. A CLOSER LOOK 10 COVER STORY COLUMNS 30 SUGGESTIONS FOR AN INEXPENSIVE MAKEOVER Installing new doors, investing in new flooring and painting the walls a “soft blue” are just a few design tips from columnist Howard Scott, who expands on this month’s cover topic as he gives his colleague a few ideas on how to revitalize the look of his run-down store. 22 10 34 Looking to breathe new life into your coin laundry? We turn to a handful of industry experts on how operators can best remodel the look of their laundry store. Discover how DIY projects, like repainting the walls and adding personal design elements, can instantly give your store a bright, clean aesthetic. 26
about how Mayur
his
a portion of their Atlantic City, N.J.,
storage facility into a Maytag-equipped laundry store in the aftermath of Hurricane Sandy. COIN-OP
how a
the impact that a well-designed,
has on a
The new Dexter C-Series is our smartest, most powerful lineup yet. Every new machine features DexterLive controls and comes with free access to DexterLive.com. With a variety of PLUS cycle features and promotional options, this pair will save you time and help maximize your revenue. Just another way we are committed to helping you achieve long-term success. Visit DEXTER.COM or contact your local Dexter Authorized Distributor today to see why you should upgrade.
TIME TO UPGRADE to
FIXED RATES AS LOW AS 4.29%* DEXTER.COM EMPLOYEE OWNED | MADE IN THE USA | SINCE 1894 1.800.524.2954 *Promotion is a limited time offer for qualified applicants. Visit DEXTER.COM for complete program details.
the new C-Series line from Dexter.
REMODELING REFRESHER
UNDERGOING A ‘LAUNDRY-LIFT’
Though it may not seem like it (especially with the extremely frigid temperatures here in Chicago), spring is just around the corner—a season of renewal that ushers in the perfect time for a clean, fresh start.
What better way to achieve this than by giving your coin laundry not only a thorough spring cleaning, but perhaps even a new look?
Should you splash that bold paint color you’ve been eyeing at the hardware store on your walls to get passersby to come in and try out your laundry?
How can you ensure that remodeling doesn’t get in the way of business?
In our cover story, beginning on page 22, I sought out advice from industry experts to help store owners answer questions like these when it comes time to give their laundry a face-lift.
Looking to add “a little panache” to your store’s look, or create “an arresting front?” Columnist Howard Scott expands on this month’s cover topic by providing even more inexpensive makeover ideas, starting on page 30.
An intensive spring clean up not only freshens the look of a coin laundry store, but can also ensure the safety of customers who use it.
Our lead-in story on page 10 features input from three experts in the fabricare and small-business insurance industry on safety risks that are common in many coin laundry stores, and what operators can do to safeguard their business from these liablities.
This month’s issue of American Coin-Op is filled with fresh ideas on how to help your business transition into the upcoming new season.
So, roll up your sleeves and read on for more tips and tricks on how you can breathe new life into your coin laundry this spring.
Carlo Calma Editor
EDITORIAL
Charles Thompson, Publisher
E-mail: cthompson@ATMags.com Phone: 312-361-1680
Bruce Beggs, Editorial Director
E-mail: bbeggs@ATMags.com Phone: 312-361-1683
Carlo Calma, Editor
E-mail: ccalma@ATMags.com Phone: 815-768-7339
Roger Napiwocki, Production Manager
Nathan Frerichs, Digital Media Director
E-mail: nfrerichs@ATMags.com Phone: 312-361-1681
ADvIsORY BOARD
Kurt Archer Ann Hawkins
Wayne Lewis Kathryn Q. Rowen
ADvERTIsING
Donald Feinstein, Natl. Sales Director
E-mail: dfeinstein@ATMags.com Phone: 312-361-1682
OFFIcE INFORmATION Main: 312-361-1700 Fax: 312-361-1685
sUBscRIpTIONs
630-739-0900 x100 www.AmericanCoinOp.com
American Coin-Op (ISSN 0092-2811) is published monthly. Subscription prices, payment in advance: U.S., 1 year $39.00; 2 years $73.00. Foreign, 1 year $89.00; 2 years $166.00. Single copies $7.00 for U.S., $14.00 for all other countries. Published by American Trade Magazines LLC, 566 West Lake Street, Suite 420, Chicago, IL 60661. Periodicals postage paid at Chicago, IL and at additional mailing offices.
POSTMASTER, Send changes of address and form 3579 to American Coin-Op, Subscription Dept., 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440. Volume 56, number 2. Editorial, executive and advertising offices are at 566 West Lake Street, Suite 420, Chicago, IL 60661. Charles Thompson, President and Publisher. American Coin-Op is distributed selectively to owners, operators and managers of chain and individually owned coin-operated laundry establishments in the United States. The publisher reserves the right to reject any advertising for any reason.
© Copyright AMERICAN TRADE MAGAZINES LLC, 2015. Printed in U.S.A. No part of this publication may be transmitted or reproduced in any form, electronic or mechanical, without written permission from the publisher or his representative. American Coin-Op does not endorse, recommend or guarantee any article, product, service or information found within. Opinions expressed are those of the writers and do not necessarily reflect the views of American Coin-Op or its staff. While precautions have been taken to ensure the accuracy of the magazine’s contents at time of publication, neither the editors, publishers nor its agents can accept responsibility for damages or injury which may arise therefrom.
4 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com vIEwpOINt
Carlo Calma
PROMOTING SPECIALS AMONG
TOP USES FOR SOCIAL MEDIA
More and more coin laundry store owners and operators are turning to social media sites to “promote store specials” (32.1%), according to results of January’s American Coin-Op Your Views survey.
Operators were asked to select reasons they use social media, with others using various platforms to “alert customers of special events” (28.6%), “push extra-profit services” (17.9%), “share industry-related news” (10.7%), and “field customer questions/feedback” (7.1%).
Roughly 46% of operators say they use social media for “other” reasons, like posting general contact information, or so that new customers can find out more about their store.
“We use social media as consumers and we do the same as owners because we know it works,” says one respondent. “We post once or twice a week on Facebook … It doesn’t matter if it’s relevant or just a funny photo.”
Facebook has become the go-to social media site for almost half of respondents (48.5%), in combination with using other sites like Google+ (36.4%), Yelp (24.2%), LinkedIn (9.1%), Twitter (6.1%), and “other” (48.5%) platforms, like the Yellow Pages or their own websites.
No one who took the survey reported using Instagram to promote their coin laundry.
Despite their best efforts, an even 50% of respondents say they are “neither successful nor unsuccessful” in using social media to promote their coin laundry.
Close to 36% say they are “somewhat successful,” while 7.1% say their efforts have been “somewhat unsuccessful.” A small percentage (3.6%) say they have been “highly successful” in using social media to promote their laundry, while another 3.6% say they have been “highly unsuccessful.”
One respondent says that using social media is “overrated,” while another store owner says he/she prefers to “know my customers by face-to-face.”
“I don’t think it helps the bottom line too much, but it doesn’t hurt, and costs are minimal,” says another.
American Coin-Op’s Your Views survey presents an unscientific snapshot of the trade audience’s viewpoints at a particular moment. Percentages may not add up to 100% due to rounding.
Subscribers to American Coin-Op e-mails are invited to participate anonymously in an industry survey each month. The entire American Coin-Op audience is encouraged to participate, as a greater number of responses will help to better define owner/ operator opinions and industry trends.
ACO INDUSTRY SURVEY 6 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
IT’S WHAT’S NEXT IN G-FORCE. 100 | 140 | 200 G-FLEX QUALIFIES FOR UP TO $550 PER WASHER IN PROFITPLUS REBATES! G-Flex Washer-Extractors – Continental’s most advanced hard-mount washers – deliver six programmable speeds up to 200 G-force, offer a highly programmable ProfitPlus™ Control packed with customer-craved extras, and deliver superior reults using less water and energy. Contact your Continental distributor to find out how G-Flex can immediately affect your store’s bottom line. (800) 256-1073 • www.continentalgirbau.com
As a multi-store owner in Kentucky, Joe Dan Reed knows and tumble dryers to reduce utility costs and increase unrelenting drive to succeed, he won the 2014 Speed success could be yours. Find out how soon, and learn more
Super Laundry 421 Feheley Dr. King of Prussia, PA 19406
KeeWes Equipment Company Holiday Inn Airport West 3400 Rider Trl. South St. Louis, MO 63045
Statewide Laundry 16375 NW 52nd Ave. Hialeah, FL 33014
KeeWes Equipment Company Holiday Inn Kansas City NE 7333 NE Parvin Rd. Kansas City, MO 54117
Star Distributing 3729 Charlo e Ave. Nashville, TN 37209
“I WAS THRILLED TO WIN $100,000. IT MEANT I COULD INVEST IN NEW SPEED QUEEN® EQUIPMENT AND GROW MY BUSINESS.” – JOE DAN REED SPLASH ‘EM OUT LAUNDROMAT LEXINGTON, KENTUCKY what it takes to do well in the laundry business. He invests in efficient Speed Queen® washer-extractors profitability, and he partners with Speed Queen Financial Services to finance his equipment. Thanks to his Queen “My Success Story” Essay Contest and was awarded $100,000 towards his loan. This incredible level of about improving your profitability by replacing your equipment at SpeedQueen.com/JoeDanReed Learn from a laundry expert about how Speed Queen can help you grow your profitability. Distributors.SpeedQueen.com • 800.590.8872 LEARN FROM A LAUNDRY EXPERT AT A DISTRIBUTOR OPEN HOUSE.
Equipment
Ave.
Yankee
Westin, 70 Third
Waltham, MA 02451
Company
PWS – The Laundry
1230 Marshall St. Redwood City, CA 94063
PWS – The Laundry Company 7370 Opportunity Rd., Ste. I San Diego, CA 92111
PWS – The Laundry Company 6500 Flotilla St. Commerce, CA 90040
Statewide Laundry Best Western Plus 2620 W. International Speedway Blvd. Daytona Beach, FL 32114
Statewide Laundry Ramada Inn, 3260 US Hwy. 98 North Lakeland, FL 33805
Statewide Laundry Courtyard Marrio , 100 Riverfront Dr. Bradenton, FL 34205
MAR 14-15 MAR 21 MAR 21 MAR 21 MAR 24 MAR 25 MAR 26 MAR 31 MAR 31 APR 1 APR 2 APR 8
Safety Ensuring in Your Coin Laundry
Common Laundromat risks and liabilities and how they can be avoided
by Carlo Calma, Editor
Like many small-business owners, coin laundry operators must ensure that the needs of their customers are met, and that patrons are satisfied with their overall experience.
Several hindrances can get in the way of this, however, particularly when a customer’s safety and security are involved.
Wet floors, an uneven walkway, and equipment that is improperly taken care of can not only lead to an unsatisfactory customer experience, but also present safety risks and hazards that can possibly hurt and negatively impact a customer’s wellbeing.
American Coin-Op consulted three experts from the fabricare and small-business insurance industry to discuss the risks and liabilities that are common in many coin laundry stores, and the best practices store owners can follow to ensure safety and security in their Laundromat.
THE COMMON CLAIMS
Ann Hawkins, insurance underwriter and vice president of St. Louis-based NIE Insurance, explains that there are many aspects about a coin laundry that sets it apart from other types of small businesses.
“First of all, there’s a lot of equipment in there to maintain, so that requires a commitment on the part of the business owner to maintain that equipment and keep it in working order so that no one gets hurt,” she says.
As it relates to equipment, one claim type that Hawkins frequently encounters is dryer fires.
“Typically, those are the insured’s fault because they don’t clean the lint and dust out on a daily basis, and that ignites when the dryer gets too hot,” she says.
One other aspect that sets coin laundry businesses apart from other small businesses, according to Hawkins, is the greater risk of slip-and-fall exposure.
“It makes it unique because other businesses only have a small area where [cus-
tomers] walk [on]. The coin laundry has a whole, big area for people to walk [on],” she says, adding that wet spots in coin laundries can not only be caused by the weather (as customers can track rain water inside) but by machines leaking water, as well.
Larry Trapani, president of Westbury, N.Y.-based Brooks-Waterburn Corp., says that his agency sees “almost every type of claim,” as he says his company protects more than 1,000 Laundromats nationwide.
Trapani says that his company has helped its coin laundry store owner clientele in addressing various liability hazards, including uneven sidewalks; snow/ice not being removed from the front of the store or parking lot; a poorly lit store exterior; and improper signage that does not make customers aware of other hazards or store rules.
Trapani agrees with Hawkins, however, in that chief among the claims his company processes are incidents involving slips and falls.
“By far, the most frequent type of
10 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
▼
(Photo: ©iStockphoto/Grumpy59)
The legend in coin flow® Contact IMONEX® and see how to improve your Coin Flow. Ph: (800) 446-2719 • www.imonex.com MADE IN THE U.S.A.
accident is the slip and fall,” says Trapani. “Whether it is a child that is not being supervised properly by [his or her] parents, or a customer slipping on a wet spot, slipand-fall claims are a burden to Laundromat owners as well as insurance companies.”
THE POWER OF AN ATTENDANT
With the various demands store owners face in running a coin laundry, having an attendant on hand can not only help with the day-to-day operational tasks, but in ensuring the safety of customers, as well, according to Christine Brazier, new business coordinator for Ronkonkoma, N.Y.based Irving Weber Associates (IWA).
“If you have an attendant, they are able to … clean up any messes [like water spills] that would create that slip-and-fall situation, as well as clearing lint and doing maintenance,” says Brazier. “They would also be aware of any problems [and] would deter any kind of vandalism or theft that might go on. So, having an attendant, in our opinion, is vital for the life of the business.”
So much so that agencies, like IWA, have set policies for their clients to have an attendant on staff, according to Brazier, who adds that having one “helps from an insurability point of view.”
“With the slip and falls [and other risks in Laundromats], attendants being on premises … helps out with that because they make sure that there’s no puddles,” says Brazier. “So, that [is a] requirement of our program. We do not insure, if they do not have an attendant.”
“Having an attendant in your store will have a significant impact on both the type of insurance policy [you] can purchase, as well as the price,” says Trapani. “The truth is, most insurance companies do not want to write an unattended store because the risk of loss is much higher. In most parts of the country, there are only one or two companies that will offer a quote, whereas an attended store will have the choice of four or five companies.”
“The type of policy offered for unattended stores has less coverage and always costs more. In some cases, the cost of an attended store is half of an unattended store,” adds Trapani.
He also recounted a recent claim involving a small dryer fire that his company
processed, and how the attendant on staff prevented the situation from escalating.
“The attendant, being well-trained, calmly evacuated the store and knew enough not to open the dryer. She secured the money and prevented further loss. Because of her actions, she prevented a small claim [from turning] into a major one.”
A CONSTANT EYE ON THINGS
For store owners who do not have the finances to hire an attendant, or simply do not require one for their operation, installing security systems, like surveillance cameras, is paramount, according to the experts interviewed.
“The absolute best thing an owner/ operator can do to protect themselves is [to] install a good camera system,” says Trapani. “In 2014 alone, we have helped our customers dismiss 11 potential liability claims because the camera was able to prove that either the accident didn’t occur or it was clearly the customer’s fault.”
“Surveillance cameras would help you distinguish where the fault lies as far as an incident like [slips and falls], as well as theft
the long run, it will pay for itself with fewer claims and lower insurance costs.”
Trapani adds that business insurance companies often offer discounted premiums for installing a security camera system, in addition to other investments, like a central fire and burglar alarm.
“Besides getting a discount on insurance, they will provide an early detection to a calamity, like fire and theft. It monitors your business 24/7 and gives you peace of mind,” he says.
In addition to alarms, Trapani adds that automatic locks and card systems, are among some of the other investments store owners should look into to ensure safety and security in their store.
MAINTENANCE IS MANDATORY
No matter how sophisticated the security system, the experts agreed that constant store maintenance and upkeep is key, and that store owners should communicate proper protocol to staff.
“Attendants should understand that the safety of the customers is [important],” says Trapani. “Therefore, training on handling emergencies such as fires, customer injury, etc., should be paramount.”
How often should operators audit their store for safety risks and liabilities?
“They definitely should be doing daily maintenance, as far as lint removal and checking the machines,” says Brazier. “It would really depend on their volume of work, but definitely no less than quarterly.”
and vandalism,” says Brazier.
Because accidents, like slips and falls, can occur anywhere on the premises, Hawkins advises store owners to install cameras both inside and outside of the store.
She stresses, however, the importance of saving surveillance footage.
“Most of the time, [footage] is just recorded over immediately. So, if something happens when somebody’s not there, nobody knows [an incident occurred],” says Hawkins. “So, we actually do give a credit for somebody who saves their tapes for two years.”
Trapani also stressed the importance of saving surveillance footage, saying, “Plaintiffs’ attorneys now know about cameras and wait until the data is recorded over before presenting a claim. If you can save them six months, or even a year, in
“I recommend auditing your store’s safety and liability risks quarterly,” says Trapani. “Do this with changes in the season. Obviously, different seasons, like winter, will bring different liability hazards.”
He advises store owners to consider the following when auditing their store:
• Are there cracks in the sidewalk?
• Are the aisles clear and floors cleaned?
• Is the store well lit?
• How often is maintenance performed on the machines?
As far as daily tasks, Hawkins also stresses the importance of cleaning out dryer vents and checking for any water leaks.
“[Attendants] should definitely make a walk-around every so often to make sure there’s no water leaking from any of the machines,” she says. “If it’s a rainy day, they should make sure there’s a mat
12 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
in
▼
“Slip-and-fall claims are a burden to Laundromat owners as well as insurance companies.”
—Larry Trapani, Brooks-Waterburn Corp.
front of the door as [customers] walk in, where [they] can get the excess water off of [their] feet. They should [also] make sure they have ‘Wet Floor’ signs available.”
In addition to these precautions, Hawkins also highlighted the importance of having basic items, like a fire extinguisher and first-aid kit, on hand.
“They should have a first-aid kit for just minor cuts,” says Hawkins. “I wouldn’t say they should be giving first aid to everyone, but in minor incidents, where they could put a Band-Aid on something, that’s great.”
Regarding fire extinguishers, Hawkins advises store owners to keep them charged and available.
“Sometimes people say, ‘Well, if I hang up a fire extinguisher, it could get stolen.’ If somebody is doing their laundry and they have a dryer fire, it could be a lot worse without the fire extinguisher.”
SAFETY ASSURED
“While there are no guarantees, there are many things an owner/operator can do to protect both customers and employees,” says Trapani.
He says these measures include estab-
lishing a maintenance checklist; properly training staff on what to do in case of an emergency; and the installation of various security systems.
Though an “expensive option,” a sprinkler system can also provide many benefits, according to Trapani.
“A sprinkler system will not only protect your store, but will generate a substantial discount on your insurance. In some towns, a sprinkler system over the dryers is mandatory,” he says.
To provide further assurance, Hawkins also advises store owners to not only post telephone numbers for the local police and fire departments, but their personal contact information, as well, in case of an emergency.
“The owner’s telephone number being posted is an important feature, because that way, anybody who comes in to use the store would know that if they have a complaint, they can lodge it directly with the owner,” says Hawkins.
A ‘NEVER-ENDING PROCESS’
“The security and safety of a coin laundry or any business is an ongoing and
never-ending process,” says Trapani. “Just because you have done your due diligence, such as [installing] alarms, cameras, checklists, training, etc., does not mean you are done.”
He advises store owners to keep abreast with latest technology, as store owners “may be able to afford better technology than only a few years ago.”
In addition, he urges store owners to update staff training.
“Just because you showed them once, doesn’t mean it will stick. A refresher course reinforces what you want your staff to know.”
Hawkins stresses the importance of staying “diligent” in looking for potential safety risks, while Brazier enforces the idea that maintaining a clean, well-lit store can instill a sense of safety for customers.
“Any place that looks on the shoddy side, is not well-kept, has puddles, has no mats, is dark … not only does it set you up for a liability risk, but it also makes your business look like it is not being taken care of,” says Brazier.
“Don’t get complacent,” adds Trapani. “Always strive to improve.” ACO
Standard_half_horz.indd 1 1/5/15 2:40 PM 14 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com
Quote Request How Many Coin Laundries Has Your Insurance Agent Handled?
We’ve
you
.............................................................. ............................................................ Coin Laundry Dryclean Plant Dryclean Drop Store Attended? Gross Sales Hours of Operation Coin Laundry Dryclean Plant Dryclean Drop Store Coin Laundry Dryclean Plant Dryclean Drop Store NIE Insurance • 6030 Bancroft Avenue, St. Louis, MO 63109 • 1-800-325-9522 • fax (314) 832-6775 • www.NIEinsurance.com Director of Korean Operations Kang@NIEinsurance.com Hawkins@NIEinsurance.com “Insuring Coin Laundries and Dry Cleaners Since 1915” 강 명순 입니다. 지금, 연락만 주십시요.
One or Two? Three? We’ve personally handled insurance for hundreds of coin laundries!
already dealt with most any issue your business is likely to face. If
have any questions about insuring coin laundries, we can and will give you a prompt, clear answer. Skeptical? Call us with a question and find out for yourself. There’s more: We’re just two members of NIE’s team of experts. NIE has been handling fabricare insurance since 1915!
Over
After Sandy Starting
Maytag-Equipped Laundromat Emerges from Hurricane’s Aftermath
By Lauren Dixon
From hurricane damage came an opportunity to both expand business and help the community.
Prior to Hurricane Sandy, Cumberland Farms was an Atlantic City, N.J., convenience store with a unit for cold storage attached.
After the storm damaged their city, owners Mayur Patel and his business partners, Ketul Patel and Dipak Goswami, saw their area’s need for a coin-operated laundry facility.
STRUGGLES AFTER SANDY
Forcing residents to evacuate, Hurricane Sandy made landfall on Oct. 29, 2012, and battered Atlantic City for more than four days. According to Ketul, many businesses were then closed for an
additional three to four days.
Mayur explains that although inventory was moved more than a foot higher than usual, the water levels reached an unexpected 18 inches, damaging his store’s products. Additionally, the force of the water knocked over shelves, making the damages even more costly.
“There was about a foot of water in our store and many people’s homes,” says Ketul. “Many residents could not get the basic essentials for days. Many homeowners had a lot of damage and still have not recovered from it.”
Damages caused by Hurricane Sandy cost the city $75.2 million, according to the Atlantic City Storm Damage Mitigation Project.
It wasn’t until January 2013 that the team began preparations to reopen.
SAI COIN LAUNDRY
Cumberland Farms was revamped and made into Hometown Market. The attached cold storage area was transformed into Sai Coin Laundry, doing business as Maytag Laundry, a coin-operated laundry that features 17 Maytag washers, comprised of one 80-pound, two 50-pound, five 30-pound and nine high-efficiency front-loaders.
Twelve dryers—including four 50-pound and eight 30-pound machines—round out the facility’s equipment mix.
But why was Maytag chosen over other brands? “When we were looking to getting into laundry, that’s the first name that came up,” Mayur says.
Though the team did all it could to prepare for Hurricane Sandy, water levels reached an unexpected 18 inches, according to Mayur Patel. The force of the water also knocked over shelves, damaging the convenience store’s inventory.
Maytag offered franchising without royalties, which was the best deal the team could find. “They helped us with the signage, financing and design and everything. So it was our best option [to choose Maytag],” Mayur adds.
Although Mayur estimates there are four or five similar businesses within a mile, he says his abundance of parking, prime
16 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
▼
Owner Mayur Patel and business partners Ketul Patel and Dipak Goswami have opened the doors to their new Maytag-equipped Laundromat, Sai Coin Laundry, in the wake of their convenience store and cold storage facility being damaged by Hurricane Sandy in 2012. (Photos: Courtesy of Mayur Patel)
location and convenience store sets his apart from the competition.
The Laundromat doesn’t carry soaps, dryer sheets or other laundry products—the convenience store sells those products, instead. If customers forget their detergent, they can simply walk next door.
THE STRENGTH OF A NEW STORE
When the team bought the business back in 2010, the cold storage facility was already in place.
The members had always discussed converting the storage into an additional business, and there were talks of opening a laundry facility, specifically. However, the team didn’t pursue it until about six months after Sandy hit, according to Ketul.
Sai Coin Laundry was completed in June 2014 and opened the next month.
Changing the space was a tedious process, according to Ketul. “[Rebuilding] was not an easy step,” he says. “We had to go through a lot of pain with approvals [from the] township. The construction took four months and required a lot of hard work.”
Despite challenges, the new business opened on a positive note. The August grand opening brought in customers, as free food was served, and included a ribbon-cutting ceremony attended by Atlantic City Mayor Don Guardian.
Mayur says the public was excited for the new laundry facility. People used to have to walk to similar stores, but his parking lot with 15 spaces allows for an easier laundry experience, he says.
The convenience store’s name isn’t the only thing that changed. Due to the higher traffic of people washing clothes, Hometown Market added more laundry products and prepared food. Mayur says that he also plans to add a full deli.
SUCCESS AFTER THE STRUGGLE
“The business is pretty new to us,” Mayur says. “The business is increasing day by day in our Laundromat.” However, the team still hopes to bring in more customers.
But numbers aren’t all that matter to the team. Ketul’s goal with the business is “to satisfy the needs of the local community and to support our store next door.”
“It’s too soon to say right now, but the responses are pretty positive for the Laundromat,” Mayur says. “Later on, we might open up another one.” ACO
Lauren Dixon is a freelance writer and former American Trade Magazines editorial intern based in Chicago.
18 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com
Go with the Broker that insures thousands of coin laundries all across America. It’s simple... Not all insurance policies are alike! © 2011 Wells Fargo Insurance Services USA, Inc. All rights reserved. Wells Fargo Insurance Services Coin Laundry Insurance Program Jodie Millino Steve Brodie Ext. 8132 Ext. 8053 0812aco_Wells Fargo 7/17/12 3:53 PM Page 1 1-916-589-8132 aco_Wells Fargo3.indd 1 2/14/13 12:27 PM (From left) Alpesh Patel, Mayur Patel, Ketul Patel, Dipak Goswami, Maytag National Sales Manager Dick Ruel and Atlantic City Mayor Don Guardian celebrate the grand opening of Sai Coin Laundry, doing business as Maytag Laundry, in August. The event included a ribboncutting ceremony and provided free food for customers.
4822 WEST FULLERTON AVENUE, CHICAGO, IL 60639 SERVING PARTS OF ILLINOIS, INDIANA, AND WISCONSIN. TIME TO UPGRADE TO THE NEW C-SERIES LINE FROM DEXTER. DANDMEQUIPMENT.COM 1.800.451.2676 Call today to learn more 1.800.451.2676 D&M Equipment Company The new Dexter C-Series line is our smartest, most powerful lineup yet. Contact your Dexter Authorized Distributor today or visit DEXTER.COM to learn more.
Transform and revitalize a store with these remodeling tips
By Carlo Calma, Editor
Melissa H. Kuskin, owner of Around the Clock Laundry, Harrisburg, Pa., works according to her Laundromat’s name.
“I’m there every day, anywhere from two to four hours,” says Kuskin.
“I answer all my phone calls. If there’s any kind of an emergency, any kind of issue—[with the] changers, floors [are] wet, something didn’t function properly—I’m
hands-on all the time.”
“The store gets cleaned from top to bottom every single day, the same routine,” she adds.
In addition to tending to her day-to-day responsibilities, Kuskin—who has 24 years of experience in the coin laundry industry—also stays on top of one other aspect of her store: its overall look.
“I’m always thinking of things to do and ways to improve the appearance,” she says.
“When it’s actually time to make
upgrades, I already have ideas.”
Before undertaking any type of remodeling project, what considerations are there to be made?
Is it the right time to replace equipment? Should you go with a pop of color on the walls, or play it safe with neutrals? Will replacing the vinyl floor tiles be a worthwhile investment?
American Coin-Op reached out to several experts in the industry for tips and best practices on how to transform and revitalize the look of a coin laundry when undergoing a “laundry-lift.”
CUSTOMER EXPECTATION
When is the right time to consider a remodeling project? For Kuskin, any signs of “wear and tear” in any area of the store is a good starting point.
“If there is a ceiling leak and you have a [ceiling] tile that’s damaged or wet, or yellowed, that’s a good time. Even if you have to get up and only replace one or two at a time, at least you’re doing something,” says Kuskin.
For Tony Regan, senior vice president of sales and
22 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
Melissa H. Kuskin, owner of Around the Clock Laundry, Harrisburg, Pa., installs simple design elements—like these wall decorations she crafted out of various fabrics and wooden frames—to not only add color to her store but also showcase her personality to customers. (Photo: Courtesy of Melissa H. Kuskin)
(Photo: ©iStockphoto/BsWei)
marketing, American Dryer Corp. (ADC), one aspect in considering a remodeling project is the customer’s perception of the store.
“Is the laundry ‘outdated’ compared to the competition and thus losing business to a perceived newer, fresher environment? Does the idea of ‘outdated’ also allow the competition to make claims of better machines for a better laundry experience?” asks Regan.
“A fresh look will make the laundry more appealing and thus help maintain your customer base, as well as expand.”
Remodeling efforts and the overall look of a coin laundry should be evaluated on a “store-by-store basis,” according to Chris Brick, regional sales manager, Maytag Commercial Laundry.
“A standard in the industry would be every six to 10 years, however, more
should always be a priority since they generate cash flow and keep customers returning. If the laundry is constantly with ‘out of order’ labels on machines, customers will look for another laundry.”
Brick agrees, saying, “If a store’s equipment is old or inefficient, swapping it out
to be replaced based on average turns and age of equipment.”
Phillips agrees, saying, “A local distributor would be an owner’s best choice. A resource should be someone with experience in the laundry business. It is important to know how a store flows and the small
important than timing is meeting customers’ expectations,” says Brick.
“To be most successful, a store needs to be clean, inviting and safe. It needs to offer reputable products that work day in and day out,” he adds. “If a remodel or face-lift is required to keep customers and compete with other nearby coin stores, it is recommended to go ahead and upgrade, regardless of timing.”
OLD TO NEW
One remodeling project store owners and operators might consider is replacing equipment, according to Regan.
“Is the equipment older and thus costing more in repair and maintenance, versus the long-term investment of the new machines?” he asks.
“Having all equipment functioning
makes an impact on the store. Not only visually, but it offers store patrons the latest technologies and potentially the most energy- and water-efficient options on the market.”
Sterling Phillips, president of Sterling Equipment Sales (SES) Laundry, a Laundrylux distributor in Stanton, Calif., also attests to the power of replacing equipment as part of a remodeling project.
“Washers and dryers will determine your utility consumption, which is what laundry owners must minimize to be the most profitable,” says Phillips. “You want machines that provide the best service and great results.”
To take on such remodeling projects that involve equipment upgrades, Brick advises store owners to turn to their distributor to help them “identify which machines need
details that accommodate to the customers and make their visit a good one.”
AN EYE FOR DESIGN
In addition to consulting with a local distributor, Regan also advises store owners to “engage someone with design capabilities” when planning or executing a remodeling project.
“For aesthetic remodeling [projects], a store owner can reach out to a local contractor to assist with painting, flooring, lighting improvements, etc.,” says Brick.
From a store owner perspective, Kuskin explains that she pulls inspiration from industry publications, as well as various references.
“I use many resources, from visiting other Laundromats out of my area to see new ideas, to checking out fashion maga-
www.americancoinop.com FEBRUARY 2015 AMERICAN COIN-OP 23
american coin op / May 2014 live 7.625x2.5 trim 8.125x2.5 bleed 8.375x2.5 (1 of 3) 5711-01-Huebsch_Sportdozer_no-promo_vF.indd 1 1/9/15 4:32 PM strip ads.indd 1 1/10/15 9:22 AM ▲
SPORTS CAR SPEED CONTROL PERFORMANCE TECHNOLOGY
“Remodeling is an investment and the best way to maintain is to focus on why they needed to remodel in the first place.”
—Tony Regan, American Dryer Corp.
zines, which can always give an idea, even if it’s from a home setting,” she says.
“You try and make your business a little more homey so that people feel more comfortable, rather than just being the basic bare walls,” adds Kuskin.
THE DIY APPROACH
Through a do-it-yourself (DIY) approach, Kuskin explains that she has taken on simple design projects at her store.
One such project includes the installation of several wall hangings she made herself, utilizing colorful fabrics stretched over wooden frames.
The wall decorations “helps the Laundromat look bright [and] cheery during the spring and summer,” she explains, adding that she decorates them according to other seasons and holidays.
“Then at Christmastime, I cover those frames to look like presents with bows and ribbons. I also add holiday wreaths, poinsettia and anything else that represents the spirit.”
Bringing personalized design elements into the store, in Kuskin’s experience, allows for laundry store owners to connect with their customers.
“When you decorate or when you bring things in, it gives customers things to talk about,” she says. “It kind of gives customers that little bit of personal touch when they see [and] comment about [it].”
When considering interior design elements, Kuskin also explains the importance of seeing the store through a customer’s eyes.
“Any job I’ve ever had or any business I’ve ever owned, I’ve always considered myself a customer. What would I want as a customer?” she says.
“Sometimes I’ll even sit in the waiting room and just kind of look around as a customer to see what they see. And I think that’s important. You have to see what they see and put yourself in that position.”
Phillips agrees with this point of view.
He explains that when it comes to current trends in interior design, “it’s not what’s popular, but what sets you apart
from the rest.”
“Ask yourself—would you like to do your laundry in your store? What could make it a better experience?” asks Phillips. “Make sure it is comfortable, clean, modern, brightly lit and has a good flow.”
convenient,” says Regan. “A good flow between the washers to the dryers, to the folding areas is also important.”
On the theme of convenience, Brick adds, “More important than lots of furniture is usable counter space and room to move.”
“Patrons need an area to separate and fold their laundry. The space needs to have a flow to it that easily allows customers access to washers and dryers with plenty of room in the aisles for rolling carts.”
One way to convey the aesthetic of a bright, clean laundry—and one other inexpensive DIY project, according to the experts—is through applying a fresh coat of paint.
“Bright colors that grab attention and help liven up a space certainly are go-to’s when it comes to trends in paint,” says Brick.
“Painting can make a tremendous difference, and it’s cheap,” says Kuskin.
“I am a firm believer in choosing colors that are pleasing to the eye,” she adds. “If you chose bold colors for your walls, then try to tone it down with neutrals in your furnishings.”
‘BRIGHT, SAFE AND CONVENIENT’
A bright, clean aesthetic is a look that store owners should go for, according to the industry reps interviewed.
“We see a very broad range of design, but the theme seems to be consistent—keep the laundry atmosphere bright, safe and
Kuskin adds that painting projects can be an easy fix to help maintain a bright and clean aesthetic.
“It’s a good touch-up [when] a customer bumps the wall with one of the carts, or [if] you’re having equipment brought in and the wall got damaged during the bringing in or taking out of old equipment,” she says. “It’s cheap, it’s easy,
24 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
and you can do
Kuskin explains that the wall decorations she’s installed in her store not only make the space “bright and cheery” during the spring and summer, but can also be redecorated according to other seasons and holidays. During the Christmas holiday, for example, Kuskin wraps the wall decorations with wrapping paper, bows and ribbons. (Photo: Courtesy of Melissa H. Kuskin)
“By investing in the look of a coin laundry store, and maintaining that look, you tell your customers that you’re invested in them and their experience …”
—Chris Brick, Maytag Commercial Laundry
it yourself.”
In addition to updating both indoor and outdoor signage, another “key element” is lighting, according to Brick.
“Patrons are more likely to visit a place [where] they feel safe,” he says. “With all of the lighting options on the market today, including energy-efficient solutions, store owners select from a wide variety of lighting that adds to the look and feel of the store and eliminates dimly lit areas.”
BUDGETING TIME AND MONEY
With remodeling ideas in tow, what considerations are there to ensure store owners can afford the time and costs for such projects?
“When budgeting, get a contract to see when payments need to be made and the time line of the job,” advises Phillips, who also stresses the importance of setting aside contingency funds for the project.
“I always recommend [adding] an additional 5% into the job in case unforeseen things are needed or thought of as the remodel progresses.”
But how can store owners ensure their remodeling project doesn’t get in the way of business?
All experts agreed that executing such projects during your store’s downtime is the best practice.
“My store is open 24 hours a day, so that is a unique challenge for me,” says Kuskin. “But, by knowing your slower days and scheduling work at that time, remodeling projects can be achieved. If it is a major job, such as equipment replacement, then it could be done overnight.”
“Try to do the work in cells and mini-
mize the downtime of any specific area of the laundry,” advises Regan. “For example, if the work is being done in the daytime hours, don’t shut all of the washers or dryers down at one time. Pick the slowest revenue days/hours of operation.”
Phillips agrees, saying, “Remodeling in sections is a good idea. That way, you don’t need to close the laundry and your customers can see the changes as they are happening.”
“Customers get excited to come back and tell their friends about the improvements,” he adds. “This is, of course, if it will not endanger any of the customers or put anyone at risk of getting hurt.”
MAINTAINING THE NEW LOOK
“Once [a store owner] has put the money into the remodel and upgrades, [he/she]
things on a regular basis.”
THE REMODELING INVESTMENT
“Most businesses require investment to keep up with the times and the coin laundry is no different,” says Regan.
Executing a remodeling project is not only a reflection of a laundry owner’s investment in their store, but also in their customers, as well.
“People go where they feel comfortable. They must like it and feel safe,” says Phillips. “The look needs to grab the attention of people walking or driving by. When a store looks run down and wornout, it gives the impression the owner does not care.”
should work hard to keep their investment in pristine condition,” says Brick.
“Daily cleanings, dusting, general maintenance, as well as cleaning the floors and the bathrooms regularly are recommended.”
“Remodeling is an investment, and the best way to maintain is to focus on why they needed to remodel in the first place,” says Regan. “Keep up with preventive maintenance so equipment runs better, and the laundry stays clean and inviting to customers.”
For Phillips, establishing set schedules for cleaning is paramount to maintaining a store’s bright, new look.
“There must be weekly/monthly checklists to make sure every area of the store is checked out, cleaned and maintained,” says Phillips. “Pay close attention, and fix
“By investing in the look of a coin laundry store, and maintaining that look, you tell your customers that you’re invested in them and their experience while at your store,” says Brick. “By proving you have a stake in if they are happy, [returning] customers, you’re going out of your way to provide them with a space that meets their laundry needs that is aesthetically pleasing and inviting.”
Regan adds that no matter the size of the project, remodeling can “make a huge difference.” He also advises store owners to survey customers on why they patronize your laundry.
“Use this as the guideline for any remodeling you may undertake,” he says.
“Keeping your store up-to-date, clean and safe lets your customers know you care about their well-being,” says Kuskin. “Listen to your customers, whether it be praises, complaints or suggestions. After all, isn’t that why we’re in business?” ACO
BULLDOZER STRENGTH TOUGHNESS RELIABILITY WORKHORSE american coin op / May 2014 live 7.625x2.5 trim 8.125x2.5 bleed 8.375x2.5 (2 of 3) 5711-01-Huebsch_Sportdozer_no-promo_vF.indd 2 1/9/15 4:32 PM strip ads.indd 2 1/10/15 9:22 AM www.americancoinop.com FEBRUARY 2015 AmericAn coin-op 25
IMPROVING USER EXPERIENCE WITH STORE ENHANCEMENTS
As an equipment distributor with almost a decade of experience in the laundry industry, John D. (J.D.) Dixon, president of Nashville-based National Laundry Equipment, has seen his fair share of vended laundries.
After years of identifying and following trends, and helping his customers give their stores a face lift, Dixon put his experience to a personal test in 2014 when designing his own Laundromat.
Does a thoughtfully designed, well-organized, aesthetically pleasing store actually make a difference in customer experience?
He purchased an existing, run-down store in Dickson, Tenn., incorporated his own design ideas, and found out for himself.
A CLEAR VISION
“The worst thing a store owner can do is to have ‘just another Laundromat’ that gets lost among the competition,” says Dixon. “Signage, aesthetics, colors, equipment—these are all things to think about when creating a Laundromat’s unique brand to ultimately help it stand out.”
No matter how large or small their budget, Dixon urges store owners to envision what their dream store will ultimately look like, and how customers will feel after visiting.
To arrive at this vision, owners should consider each and every individual element that makes up the store.
From the moment they walk in the door to when they leave, each of these elements—from folding tables to the equipment they use to wash and dry their clothes—will contribute to the customer’s experience and perception of the store.
“It’s hard to compete with a store with a clear brand,” Dixon adds. “If all components work together, customers are more likely to remember it and keep coming back.”
With a clear vision for his new Laundromat in mind— a simple, yet elegant, store that gets customers in and out quickly—Dixon transformed the existing 3,600 square feet over 90 days.
He replaced lighting and flooring, painted, and replaced equipment and added machines.
The layout was also improved to provide a more cohesive user experience and “reduce the number of steps a customer must take in the store.”
Additionally, flat-screen televisions were added to continually run a video that provides instructions on how to operate equipment, while modern signage provides additional instructions.
“Everything is automated and designed for maximum efficiency,” Dixon continues.
Another key element of Dixon’s brand was the addition of a credit card system to complement his new equipment’s controls.
This system also incorporates a loyalty card program, giving customers a reason to return by earning points toward discounted washes.
THE NUMBER ONE CONSIDERATION
No matter how cohesive-looking the space, a Laundromat is only valuable to a customer if its equipment is dependable and delivers the expected result: clean laundry.
Thanks to capabilities that maximize revenue and reduce utility usage, updating a store’s equipment should always be a consideration when undergoing a “laundrylift,” Dixon says.
He adds that store owners won’t see the return on investment they’re looking for by replacing just one or two machines.
“It’s always beneficial to update equipment, but you have to think large scale. That’s when you’ll see benefits to the bottom line.”
Due to a new offering from his preferred manufacturer, Dixon did not have to sacrifice design or dependability when selecting replacement equipment.
In fact, the new equipment’s aesthetics actually complemented his vision for his store’s look.
“Unlike laundry equipment for the home, which comes in all colors and sheens, equipment for today’s Laundromat is typically generic and lacks flair,” says Dixon.
“Huebsch now offers modern and unique control panel colors and chrome elements that add greater value
26 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com
COIN-OP 101
To read more Coin-Op 101 columns, visit www.AmericanCoinOp.com
Kathryn Q. rowen
to a store’s appearance, and, ultimately, the customer’s experience.”
Dixon selected “Cityscape,” a gray control panel complemented by a splash of vivid green, while a polished chrome door handle and chrome door ring add shine.
“I truly believe if you place a machine with Cityscape and chrome next to a more generic-looking machine, the customer will choose the former. My customers frequently comment on how gorgeous the equipment is—that it’s exciting, that it’s modern-looking. It has personality.”
Just as a home’s washer and dryer can add character and serve as an attractive focal point in a laundry room, Dixon says his new
forming a store’s brand,” he says.
For example, Dixon says replacing older tube lighting with more efficient LED lights is an inexpensive way to draw attention to specific elements of the store.
Store owners can shine lights directly on machine features, or highlight the cleanliness of the space.
“I deliberately shine lighting on the Cityscape control panels and chrome doors. It adds another level of brightness.”
Replacing old flooring and ceiling tiles is another way store owners can enhance the overall theme.
For a “warehouse feel,” a trend Dixon says has become popular in recent years, he recommends staining concrete rather than
equipment with Cityscape complements the Laundromat’s grayand-blue color scheme and adds personality.
While seemingly simple, when chosen thoughtfully, paint is one element of a store’s brand that can make a big difference at a relatively low cost and set a store apart.
EXPERT SUPPORT
While Dixon’s job as a distributor provides him a wealth of knowledge on equipment and design elements that work well, he says the process for undergoing a remodeling doesn’t have to be intimidating to owners with less industry knowledge.
To help focus their design vision, Dixon recommends store owners rely on their equipment manufacturer’s design team, equipment distributor or even interior designers.
Additionally, he urges store owners to file and reference ideas from trade publications and other mediums.
Visiting other Laundromats is another good way to see what works well and what doesn’t.
“It’s easy to notice the positive difference when revamping an entire store, but even small changes can go a long way in trans-
installing traditional vinyl tile that requires constant polishing to maintain its look.
RETAIL IS DETAIL
Dixon frequently reminds store owners that when honing in on their vision and brand, “retail is detail,” and that, ultimately, the real detail to focus on at all times is customer impression.
The little details can add up to the difference between a customer choosing one Laundromat versus another.
“As store owners, we have the ability to speak to customers in many ways—through colors, cleanliness, layout, and equipment,” says Dixon. “If every single element is on point and adds value and personality, customers will notice and reward you with their business.” ACO
Kathryn Q. Rowen is the Huebsch® North American sales manager, and may be reached at Kathryn.Rowen@alliancels.com. For more information, visit www.Huebsch.com/CoinOp101
call 800-553-5120.
www.americancoinop.com FEBRUARY 2015 AmericAn coin-op 27
The
of a sports car. The power of a
The
costs and
technology and
them
the
Learn
revenue
live 7.625x2.5 trim 8.125x2.5 bleed 8.375x2.5 (3 of 3) 5711-01-Huebsch_Sportdozer_no-promo_vF.indd 3 1/9/15 4:32 PM strip ads.indd 3 1/10/15 9:22 AM
or
THE SPORTDOZER OF LAUNDRY.
command
bulldozer.
minimized
maximized performance of eBoost ™
200 G-Force extraction. Add
up along with
unmatched store management of Galaxy™ Controls, and Huebsch® efficiency rakes in revenue unlike anything you’ve ever seen.
how the energy savings and added
that come with replacing your equipment could cover your finance payments at Huebsch.com/Sportdozer.
28 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com Top Five news sTories • Continental Girbau Opens Doors to New Express Laundry Centers • ACI, CLA Partner to Educate on Proper Storage of Laundry Packets • Wholesale Commercial Laundry Equipment Expands Service to Northeast • Yankee Equipment Systems Appoints Limoncelli COO • Setting the Stage for Clean 2015 ColumnisTs/FeaTures • Building Customer Loyalty • LA Laundromat Operator Realizes Multi-Store Dream • StatShot: November Sales Higher in Three of Four Regions ... (WE) • Understanding Taxable Expenses • Friendly Wash Laundromat Aims to Provide Service That Lives Up to Name our sisTer websiTes From AmericanLaundryNews.com: • Measuring Employees’ Productivity • The Major Lesson from Ebola From AmericanDrycleaner.com: • Quick Fixes to Common Drycleaning Problems • Plant Design Awards— Grand Prize: Wooven web update Most popular stories from AmericanCoinOp.com for the 30 days ending Jan. 15 — (WE) denotes Web Exclusive
PLACE YOUR ORDER TODAY 1.800.451.2676 or DANDMEQUIPMENT.COM Open 7:30 AM - 4:30 PM CST YOUR MIDWEST DEXTER PARTS & EQUIPMENT SOURCE. SERVING THE INDUSTRY FOR OVER 40 YEARS. D&M Equipment Company Offer ends March 31, 2015. KNOWLEDGEABLE PARTS STAFF | EQUIPMENT | GENUINE PARTS | SERVICE | FINANCING | CONSTRUCTION & DESIGN | QUICK DELIVERY 9732-283-009 Washer Door Lock Kit Now Just $72.95 each D&M FEATURED PART 9732-191-001 Spin Relay 3PH $95.00 each 9857-116-003 Original IEI Board 3-Start $82.10 each 9536-074-001 Door Lock Solenoid $49.15 each 9732-194-001 Washer Relay $88.20 each 9857-147-010 Stack Dryer Control $399.95 each 9571-360-001 Reversing Timer $136.95 each 9571-362-001 Timer $147.50 each 9539-479-009 Temp. Selector Switch $35.10 each 9875-002-003 Electrode Ignition $25.50 each 9857-134-001 Gas Valve $120.35 each 9501-004-003 Heat Sensor DL2X30 3.5” $26.90 each 9501-006-001 Heat Sensor Express 9.5” $29.60 each 9122-005-004 Soap Box $29.50 each 9244-082-001 Dryer Door Handle $11.55 each 9206-164-009 Dryer Glass Gasket $25.98 each 9576-203-002 Stack Dryer Hi-Limit Stat $17.50 each 9379-183-003 Original Water Valve $36.65 each 9244-080-003 Washer Door Handle $9.10 each 9568-011-001BB Stack Dryer Spider w/ Bearings $132.95 each 9913-134-003P Door Shaft Assembly $38.50 each 9576-207-008 Safety Shut-Off Thermostat $17.75 each 9108-095-005 Soap Box Lid $10.75 each Converts your old solenoid lock to an improved motorized lock.
an outsider’s view
suGGestions For an ineXPensive MaKeover
A person I know took over a Laundromat and asked me to look at it.
It was one of those ratty-looking facilities, with 20 machines crammed into a 1,200-square-foot space, with pipes running along the ceiling and a torn-up linoleum floor. If a movie needed a seedy Laundromat, this place was perfect.
The new owner actually obtained it as a payoff for gambling debts, so it wasn’t a carefully thought-out purchase. Even though it didn’t constitute his livelihood, he still wanted to make money out of it.
When I suggested he do a cheap makeover, he balked.
“Why in the world would I spend good money on this dump?” were his exact words. “The customers are used to it. They do their laundry every week, and leave.”
So, my job was two-fold. First, I had to convince him that spending some money on a makeover would be beneficial to the bottom line. Second, I had to suggest how much to spend and where the cash should be spent.
I argued that a new owner would not be proud of such a dumpy establishment. This did not move him. Then I suggested that a clean, well-lit establishment created a more pleasant experience for customers, so that when there was a problem, they would not simply go somewhere else. This moved him a bit.
Finally, I offered that a clean, bright Laundromat would create in customers’ mind the perception that their clothes were coming out cleaner.
With such a perception, they would talk up the place when someone asked where the best Laundromat is.
That sold him.
“So how much do I spend?” he asked. A real makeover would go maybe $30,000 to $50,000, but you’re going to do a low-key, cheap makeover.
Such a cosmetic project wouldn’t last forever, but it might be good for five years. I suggested that the makeover budget would not exceed $5,000.
He then asked how he should spend the $5,000. Here were my suggestions:
LINOLEUM OR CERAMIC
Install a new floor, either linoleum or, even better, ceramic tile.
The existing floor was awful. If clothing were dropped on it, the customer would cringe.
New linoleum could be laid in for $1,000. Possibly a commercial tile job could be negotiated for $3,000.
Tile is easy to clean and maintain. Individual tiles can be re-grouted and replaced. Tile makes a place look shiny and new, and it would last.
I suggested an off-white color that would mask dirt. A new floor goes a long way toward creating a new look.
A SOFT BLUE
Paint the wall. Perhaps a soft blue would be the best choice, giving the place a soft, comfortable feeling.
Painting the walls would cover the scratches, discolorations and rust stains that currently make the premises look old and worn.
To keep the cost down, I suggested that the operator and his family do the project themselves. To see his two teenaged sons working hard would provide them with an important lesson in life—that money doesn’t grow on trees, or automatically come out of Daddy’s pockets.
If he could convince his family to do the work, painting the walls might run $300 to $400.
DROP THE CEILING
Install a drop ceiling, or eliminate the ugly old pipes. Actually, there are only a few visible pipes. A plumber could put in new pipes.
Alternately, a carpenter could construct boxes to conceal the pipes. An even less expensive alternative would be to wrap the pipes in attractive colorful duct tape.
While a drop ceiling might cost a few thousand dollars, the more minimal approaches run a few hundred.
TABLES AND DOORS
Resurface the tables. A new wood top would do it, at a cost of a few hundred dollars.
Purchase a new door, and replace the old, creaky, hard-to-open one.
The front entrance should be easy, convenient, inviting. Spend for a high-quality, solid door, making sure it is easy to use for everyone—even old and frail customers—to use. You might spend several hundred dollars here, but it is a worthwhile investment.
Howard Scott
30 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com ▼
an outsider’s view
A LITTLE PANACHE
Put in a few artsy touches that give the place a little panache.
For instance, decoupage one 10-by-5-foot, floor-to-ceiling section of a wall with artful fashion pages. Go through magazines, cutting out ads that appeal.
Arrange them in a creative fashion, employing cutouts, angled ads, etc. Put ads on the wall and apply with wallpaper paste.
Voila—you have a creative centerpiece.
If you don’t have any artistic ability, you might hire an art student to do the project. Maybe $300 will be spent here.
WORKSPACES AND MOTIF
Create an additional working surface. On the bank of washing machines grouped in the center, lay on a heavy board.
Customers can use the top to fold their clothes. Paint a purple trim around the board’s edges.
In fact, create a motif of purple trim throughout the store. Painting the window casements, front and rear door trim, and wall floorboards the same color will unify the store. This might cost $200 to $300.
AN ARRESTING FRONT
Change the front. The current front of the store is an empty window. It gives the place a barren, impermanent look.
With an arresting front, a passerby will turn and look at your display. The recognition that this place is a Laundromat—and an artsy one at that—will be immediate.
Possibly a life-sized mannequin standing in the front window would do the trick. Dress the mannequin in sharp clothes.
Provide a sign saying, “If you want to look good, come in here and clean your clothes.” Or, don’t dress the mannequin at all. The sign will say, “If you don’t want to feel naked, clean your clothes here.”
Another possibility is to have an old-fashioned washer in front, with the double roller attachment to dry the garments. The accompanying sign will say, “It’s fine to be old-fashioned, but it doesn’t get your clothes as clean as we can.”
I am waiting to see what my acquaintance will do. aCo
Howard Scott is a long-time business writer, small-business consultant, and author of four books.
32 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com
Authorized Dealers for: • American Dryers • Vend-Rite • Card Concepts • Internet Kiosks • Sol-O-Matic • All other accessories 800.362.1900 • www.acpowerco.com • info@acpowerco.com Local Service, Parts and Equipment Available in PA, NJ and DE Commercial Laundry Solutions • 77 Steamwhistle Drive, Ivyland, PA 18974 The Best Equipment Available at the Best Prices Industry Leading Distributors For Over 38 Years! AC POWER COMPANYInc. Contact us today for new Equipment and Parts. Call 800-362-1900 to Schedule your Service Appointment for your Machines! service. 0215aco_AC Power.indd 1 1/5/15 9:55 AM
At Steiner-Atlantic in Miami, Florida, we’re focused on a single mission: to satisfy your customers’ needs by providing the highest-quality equipment and support. That’s why we partner with IPSO® . Backed by more than 40 years of European ingenuity, IPSO is committed to industrial-quality performance. With equipment that’s built for longlasting dependability and maximum efficiency, we’re able to bring you the best solutions for your laundry business. A PARTNERSHIP DESIGNED TO EXCEED YOUR EXPECTATIONS. INDUSTRIAL BY DESIGN steineratlantic.com • 800.333.8883 290 NE 68th St. • Miami, FL 33138 ATTEND OUR SALES AND SERVICE SHOW ON MARCH 14, 2015 FROM 10:00 A.M. TO 4:00 P.M. TO LEARN ABOUT UPGRADING YOUR EQUIPMENT. • Special Factory Pricing • Great Financing Programs • New 2015 Models on Display • Free Food and Drinks • Factory Representatives on Hand for Sales and Service
Continental Girbau Opens Doors to New Express Laundry Center Locations
ontinental Girbau Inc. (Continental) recently opened several new locations of its Express Laundry Centers™, a turnkey vended laundry store that utilizes the company’s brand of equipment, services, marketing assistance and management support.
The Express Laundry Centers offer a 60-minute wash-dry-fold, quick customer turnover and low utilities usage, according to the company.
“Express Laundry Center is a complete store solution available to investors only through Continental,” says Joel Jorgensen, company vice president of sales and customer services.
Express Laundry Centers not only deliver
quick customer turnover, it also touts lower utilities than laundries equipped with hardmount washers, according to Jorgensen.
Among new Express Laundry Center investors are Dan Sofranko, owner of Perfect Wash Express Laundry Center in Huntington Beach, Calif.; Joe Olivo, owner of Express Laundry Center in Cleveland; and Phil Irwin, owner of Waters Express Laundry Center, Tampa, Fla.
“Express Laundry Centers have what other laundries don’t,” says Irwin. “I owned a McDonald’s franchise, and I like how franchise owners share information and strategies.”
Continental explains that Irwin was attracted to the center’s “franchise-like concept,” adding that he see its lower utili-
ties as “the icing on the cake.”
Irwin opened Waters Express Laundry Center 10 months ago, according to Continental. His machines turn an average of 6.3 times per day, yet utilities make up just 9.7% of revenue, the company adds, explaining that average turns and utility costs are “far better than the national average” at Irwin’s store.
Continental also reported on two of its investors who have gone on to own multiple stores.
Operator Danny Delmarco owns two Express Laundry Centers in South Carolina. Shane McKinney also owns two Express Laundry Centers: one in Miles City, Mont., and the other in Watford City, N.D. ACO
CContinental Girbau has opened new locations of its brand of turnkey vended stores, including Joe Olivo’s (pictured) in Cleveland. (Photos: Continental Girbau)
Investor Phil Irwin’s Waters Express Laundry Center in Tampa, Fla., (pictured) is among the new stores that have opened under the Express Laundry Centers brand. Continental says Irwin was attracted to the program’s “franchise-like concept.”
34 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com
Express Laundry Centers offer quick customer turnover and low utilities, according to Continental. The stores utilize Continental’s brand of equipment, services, marketing assistance and management support.
ACI, CLA EduCAtE on ProPEr storAgE of LIquId LAundry PACkEts
The American Cleaning Institute (ACI) reports it has partnered with the Coin Laundry Association (CLA) as part of its efforts in educating the public on how to safely store liquid laundry packets and their containers before, during and after the laundry process.
If not properly stored, liquid laundry packets can cause “serious harm if accidentally ingested or exposed to the eyes,” says ACI, which adds that accidents don’t just happen at home, but can also occur in public spaces, including Laundromats.
The partnership between ACI and CLA benefits Laundromat operators by helping them prevent accidents in their businesses and ensuring the safety of their customers, according to ACI.
CLA and ACI plan to implement several initiatives as part of the partnership, including: encouraging CLA members to post ACI information in their Laundromats; posting ACI educational materials on CLA’s websites; and inclusion of an article on laundry safety in CLA’s membership magazine.
Standard_half_horz 2/14/12 4:51 PM Page 1
ACI says it is also providing downloadable laundry safety materials to CLA members that can be found on www.KEYPledge.com and used within Laundromats across the country.
yAnkEE EquIPmEnt systEms APPoInts LImonCELLI Coo
Commercial laundry equipment distributor Yankee Equipment Systems Inc. reports it has appointed Peter Limoncelli its chief operating officer.
He has served in a variety of positions at Yankee throughout his 22-year career, ranging from field sales to sales management to executive, the company says.
Limoncelli, who is part of Yankee’s ownership, has been “an integral part” of the distributor’s long-range planning for several years, and was “key to helping Yankee being named Speed Queen Distributor of the Year in 2012,” the company reports.
Limoncelli
“The Board of Directors is pleased to appoint Peter Limoncelli to the position of chief operating officer,” says Ted Ristaino, company president. “Peter’s passion for the industry and drive to form long-term relationships with our customers has resulted in steady growth of product offerings and revenue over the last several years.”
▼ PAgE 40
advertisers’ index
Advertiser Page
AC Power
Continental Girbau 7, IBC
D&M Equipment 19, 29
Dexter Laundry 3
ESD Inc. 20, 21, BC
FrontecStore.com
38
Gold Coin Laundry Equipment 13
Great Lakes Commercial Sales 38
HHC Electronic Service 39
Hamilton Engineering 28
Huebsch
Imonex Services
FC, 23, 25, 27
11
IPSO 33
Laundry Concepts 35
Monarch Coin & Security 14
Mountain Electronics
n Supply
38
31
New York Laundry Equipment 37
NIE Insurance 15
R&B Wire Products 1
Royal Basket Trucks 36
Setomatic Systems
Speed Queen 8, 9
Super Laundry 17
Vend-Rite 5
Wells Fargo Insurance Services 18
newsmakers
36 AmericAn coin-op fEBruAry 2015 www.americancoinop.com
...................................................................................
32
.........................................................................
....................................................................
...........................................................................
..................................................................
.......................................................................................
..................................................................... IFC
REBUILT MACHINES
WASCO 185’s 220/1 & 220/3 $3,500
WASCO 184’s 220/1 & 220/3 $2,700
WASCO 125’s 220/1 & 220/3 $2,400
WASCO 124’s 220/1 & 220/3 $1,850
WASCO 74’s 110 v & 220/3 $ 975
WASCO 75’s 110 v & 220/3 $1,200
WASCO 620’s 110V $1,600
PARTS
Our Parts Department has thousands of products on over an acre lot.
If we don’t have what you want, ask us, and we’ll find it for you.
FACILITY DESIGN
From initial site inspections and recommendations to equipment purchase and installation, we are here to help with every aspect of your project.
We can help you with specifications, dimensions, illustrations of commercial and on-premise laundry equipment.
FINANCING
We are able to offer competitive rates and low, affordable monthly payments for financing coin laundry and laundromat facilities.
We have a coin laundry financing solution to meet the needs of new store owners, and veterans alike.
ACRES OF HARD TO FIND USED WASHER & DRYER PARTS WASHER & DRYER FRONT & SIDE PANELS ALL MAKES AND MODELS STARTING @ $50
WASHER DOOR $35 & UP COMPLETE DRYER DOOR $35 & UP COMPLETE ANY WASHER TUB 18#, 35#, 50#, WITH NEW BEARINGS $175 & UP WITH EXCHANGE ALL DRYER BASKETS $75 & UP ESD CARD READERS $150 EA
EMERALD SERIES COMPUTER BOARDS $575 EA
LET US REFURBISH YOUR PANELS ~ FRESHLY PAINTED PANELS IN EITHER ALMOND OR WHITE ... $70 EA
CALL FOR SPECIAL NEEDS
VISIT OUR WEBSITE TO SEE MONTHLY SPECIALS 5000
RD
11558 NO COMPETITOR GOES TO THE EXTENT WE DO TO REBUILD MACHINES! * THIS IS OUR BUSINESS & OUR POLICY NEVER CHANGES! * WE SELL OUR REBUILT MACHINES AT UNBEATABLE LOW PRICES. **6 MONTH PARTS WARRANTY** INCLUDES FREE COIN BOX & EPHOTOS OF MACHINE WILL BE SENT PRIOR TO SHIPMENT THERE ARE MANY INTERPRETATIONS OF THE WORD REBUILT—BE A SAVVY CONSUMER— TAKE THE TIME TO VISIT OUR WEBSITE @ www.nylaundry.com VIEW THE ILLUSTRATIONS THAT WILL SHOW YOU THE WAY WE REBUILD MACHINES— THE RIGHT WAY!!
LONG BEACH
ISLAND PARK, NY
EQUIPMENT ORPHANAGE SERVING THE LAUNDRY INDUSTRY SINCE 1997.
516-432-3834
PARTS FOR SALE
TO PLACE YOUR AD: CLASSIFIEDS@AMERICANTRADEMAGAZINES.COM 38 AMERICAN COIN-OP FEBRUARY 2015 www.americancoinop.com CLASSIFIEDS EQUIPMENT WANTED WASCOMAT WASHERS & WASCOMAT DRYERS 888-815-0754. I BUY LAUNDRY EQUIPMENT 954-245-2110 USED LAUNDRY PARTS Wascomat, Continental, Huebsch, Speed Queen, and many more brands Oren (954) 537-1643 EQUIPMENT FOR SALE EQUIPMENT FOR SALE SERVICES AND SUPPLIES Check Out More Listings ONLINE www.AmericanCoinOp.com ELECTRONIC REPAIRS Repair Front Load WASHER Bearings. Call Tony P. 516-805-4193 EQUIPMENT REPAIRS DIRECT LAUNDRY SYSTEM 718-468-1119 / 917-678-2095 Equipment: W 185 $3000 W 125 $1700 W 75 $900 W 184 $2800 W 124 $1600 W 74 $800 JT 32DG $1500 Bearing Job: (Most States in the Northeast Service: CT, NJ, NY, PA, DE, MD, NH, RI, MA, VT) Wascomat, Alliance, Dexter, etc. Motors, Baskets, Gas Valve, Computer, Doors, Front & Side Panels FL & GA. Call Victor 321-946-9890 www.greatlakeslaundry.com NEED PARTS? Call US First! SAVE $$$$ Check us out online for Specials • Maytag • Whirlpool • Bock • Wascomat • Hamilton Heaters • R&B Carts • American Dryer • Electrolux • ESD • Greenwald • Standard • Vend-Rite • Continental Girbau • Soap & MORE Brookfield, WI 1-800-236-5599 St. Clair Shores, MI 1-888-492-0181 Wyoming, MI 1-800-821-8846 Dayton, OH 1-888-877-4382 Indianapolis, IN 1-800-577-7103 www.facebook.com/ greatlakeslaundry www.twitter.com/ grtlakeslaundry VENDING MACHINE SALES—Nationwide. In business since 1960. Machines, coin changers, soap venders. Place machines near your business & grow. 100% Financing. Vending Replacement Parts. Call the rest, then call the best. Phone 800-313-1821. www.vendingpriceline.com
OPPORTUNITIES
TIMERS REBUILT — IPSO main & reverse, Milnor, Dexter, Primus, Whirlpool, Speed Queen, Maytag & Continental Girbau, Wascomat Generation 4 and 5. Call for price sheet. Reeco Timer Co.,
Kirby Circle,
Suite 14, Palm Bay, FL
BUSINESS
2860
N.E.,
32905, 888-952-1889.
WASHER AND DRYER COMPUTER BOARDS REBUILT Igniters repaired Washers: $70 - & up Dryers: $40 - & up Igniters: $25 - & up Rebuilt Timers - Wascomat, Huebsch, Speed Queen, IPSO, Laundry Center, Maytag Call for exact price which includes free return shipping METRO LAUNDRY TECH CORP. 1490 Boston Rd., Ground Floor, Bronx, NY 10460 ONE-YEAR WARRANTY ON ALL REPAIRS Please call 718-742-4137 Or 718-733-4313 Or Visit our website at www.metrolc.com e-mail us at metrolc@hotmail.com www.americancoinop.com FEBRUARY 2015 AMERICAN COIN-OP 39 WASCO GEN 5 DOOR LOCKS & TIMERS REBUILT Door Lock $75 • Gen 5 & 6 Timer $85 Gen 4 Timer $75 • Continental Timer $89 DRYER COMPUTER BOARDS ADC Stack $60 • Single $45 Huebsch SQ Board $45 Huebsch Old Style Board $55 Stack Dexter/Continental $65 Washer Coin Boards $65 Some prices may vary!!!! JECON INC. PMB #272 / 5 CONTINENTIAL AVENUE STE.#2 • FOREST HILLS, NY 11375 One-Year Warranty on All Parts Send Core Unit with S&H Fees Call Toll Free: 1-888-532-6677 (888-JECON77) Local: 718-525-3733 • Fax: 212-656-1913 718-525-2266 Visit: JECONINC.COM We Now Accept All Major Credit Cards WASHERS and DRYERS COMPUTER BOARD REPAIR Dexter VFD Inverter (Delta Motor Control) All Models (9375-xxx-xxx) $225.00 VFD-A & VFD-B (9732-237-001) . . . . . . . . call Stack Dryer (9875-xxx-xxx) . . . . . . . . . $65.00 Coin Accumulator . . . . . . . . . . . . . . . . $55.00 Wascomat / Electrolux Inverters (MotorControl) All call Maytag Computers . . . . . . . . . . . . . . . . . . . . . $65.00 23004118 . . . . . . . . . . . . . . . . . . . . . . . . . call W10343020 . . . . . . . . . . . . . . . . . . . . . . . call 33001129 . . . . . . . . . . . . . . . . . . . . . . $85.00 ADC 137213 / 137234 / 137240 . . . . . . . . . $65.00 Igniters (Fenwall only). . . . . . . . . . . . . . $30.00 Speed Queen / Huebsch Computers . . . . . . . . . . . . . . . . . . . . . $65.00 Motor Control . . . . . . . . . . . . . . . . . . . $95.00 IPSO 209/00440/70 (Micro 20). . . . . . . . . . $115.00 10% NEW CUSTOMER DISCOUNT Volume Discounts • One-Year Warranty Free Return Shipping El - Tech, Inc. 26 West St. Colonia, NJ 07067 For Complete Price List Please Call: 732-381-7620 or 908-510-6520 or visit us at www.eltechlab.com SINGLE-COPY SALES To order any current or back issue of American Coin-Op by phone, or to subscribe, call our circulation customer service department at: 1-630-739-0600 www.AmericanCoinOp.com SERVICES AND SUPPLIES SERVICES AND SUPPLIES SERVICES AND SUPPLIES CARD READERS FIXED HHC ELECTRONIC SERVICE 14844 Las Tunas Drive, Hacienda Hts., CA 91745 626-961-8678 • 800-820-9888 E-mail: hhc168@hotmail.com www.AmericanCoinOp.com Contact classified sales to place your ad! classifieds@ americantrademagazines.com
newsmakers
SpEEd QUEEn RAiSES MoRE ThAn $20K FoR BREAST CAnCER RESEARCh
Vended laundry equipment manufacturer Speed Queen reports it has raised $20,330 to support breast cancer research and awareness, as a result of its two-month partnership with the Breast Cancer Research Foundation (BCRF) and the sale of its limitededition home-style washers and dryers.
“In this second year of our partnership with BCRF surrounding Breast Cancer Awareness month, we set our fundraising goal even higher,” says Jay McDonald, vice president of North American Home Laundry Sales for Alliance Laundry Systems, parent company of Speed Queen.
In 2013, the company raised $16,500 for BCRF through the sale of a pink-accented washer or dryer over the course of two months.
The company partnered with BCRF once again last year, between Sept. 15 and Nov. 15, donating $20 from every limitededition machine sold. The washers and dryers were available at select independent retailers.
“We wouldn’t be able to support our more than 220 researchers working to prevent and cure breast cancer without the donations from partners like Speed Queen,” says Myra Biblowit, president and CEO of BCRF.
WholESAlE CoMMERCiAl lAUndRY ExpAndS SERviCE To noRThEAST Commercial laundry equipment distributor Wholesale Commercial Laundry Equipment S.E. LLC, Southside, Ala., reports it has expanded its service to vended laundries located in Delaware, Eastern Pennsylvania and areas of New Jersey, including the counties of Mercer, Burlington, Ocean, Camden, Salem, Gloucester, Atlantic, Cumberland and Cape May.
Industry veteran Greg Whitman, Wholesale vice president of sales, Northeast region, will manage the new territory, according to the company.
“Greg is a very experienced and a diligent laundry industry professional who works closely with our customers—coaching them on methods for improving laundry efficiency, productivity and profitability,” says Russ Arbuckle, company president. “We are excited to offer coin- and card-operated laundry equipment— backed by unrivaled service—to our new Northeastern geographic areas.”
Wholesale also serves vended laundries throughout the Florida Panhandle, Alabama, Mississippi, Georgia, South Carolina and parts of Tennessee, assisting investors with site selection, financing, laundry design and equipment selection, among other services.
lAS vEgAS lAUndRoMATS pARTiCipATE in lAUndRY lovE pRojECT
Two Las Vegas-based Laundromats have recently participated in providing their area’s needy with clean laundry, as part of The Laundry Love Project, reports commercial laundry equipment distributor Western State Design (WSD).
Bruce and Leise Gilliat, owners of Las Vegas Coin Laundry, and
Neal Rooney and Tim Gaud, owners of A+ Laundromat, hosted the event at their laundries. Both stores have worked with WSD in equipping their facility with Dexter laundry equipment.
The Laundry Love Project, an initiative of Florida nonprofit Current, was founded by its president, Jason Sowell, who selects self-service laundry facilities across the country to host the project.
“The Laundry Love Project is a wonderful idea that helps many of our less fortunate customers,” says A+ Laundromat owners Rooney and Gaud.
Five student groups from Grace Point Church, who raised $525 for the event, washed clothes for customers at A+ Laundromat with their parents and mentors, according to WSD.
Pastors Timberley and Andre Gray of The River, A Christian Church, partnered with Las Vegas Coin Laundry in hosting the event at that store.
This is the second year the group has participated in a Laundry Love event, according to WSD.
“We are a small church, so partnering with Jason’s group allows us to come up with enough volunteers and donations to be involved,” says Pastor Timberley Gray, who adds that 430 loads of clothes were laundered during the event.
Scott Harrington, WSD area manager, visited and spoke with leaders at both events. Harrington believes the company has “much common ground” with Sowell and The Laundry Love Project.
Harrington and WSD are looking forward to supporting future Laundry Love Projects, the company says. aCO
40 AmericAn coin-op FEBRUARY 2015 www.americancoinop.com
Grace Point Church Pastor Jeremy Martin (left) partnered with A+ Laundromat owners Tim Gaud (right) and Neal Rooney in hosting The Laundry Love Project at the store. (Photo: Western State Design)
Bruce Gilliat (center) and pastors Timberley Gray (left) and Andre Gray of The River, A Christian Church, hosted The Laundry Love Project at Gilliat’s store, Las Vegas Coin Laundry. The group washed 430 loads of laundry. (Photo: Western State Design)
UP TO A $1,250 PROFITPLUS REBATE PER WASHER ON EXPRESSWASH SOFT-MOUNT WASHERS! There’s no better time than NOW to invest in ExpressWash Washer-Extractors! The ProfitPlus™ Rebate Program ends April 30th, 2015. Contact Continental Girbau to upgrade your equipment and take advantage of our rebates! Invest in ExpressWash soft-mount washers today and save water, electricity and natural gas costs now and into the future! ExpressWash Washers offer superior efficiency for lower utility costs and greater profit potential. With no bolt down required, ExpressWash Soft-Mount Washers are simple to install, highly programmable, easy to operate and backed by an industry leading 10/4/3-year ContinentalCare™ warranty! DON’T MISS OUT. CALL CONTINENTAL GIRBAU TODAY! The ProfitPlus™ Rebate Program is available only through participating Continental Girbau distributors. (800) 256-1073 • www.continentalgirbau.com THE CONTINENTAL ADVANTAGE Site Selection Laundry Design Equipment Mix & Installation EQUIPMENT EFFICIENCY QUALITY SERVICE SUPPORT FINANCING STORE DESIGN BOLSTERED PROFITS SITE SELECTION EQUIPMENT EFFICIENCY QUALITY SERVICE SUPPORT FINANCING STORE DESIGN BOLSTERED PROFITS Financing Marketing Support Training & Store Management Support EQUIPMENT EFFICIENCY QUALITY SERVICE SUPPORT FINANCING STORE DESIGN BOLSTERED PROFITS SITE SELECTION EQUIPMENT EFFICIENCY QUALITY SERVICE SUPPORT FINANCING STORE DESIGN BOLSTERED PROFITS SITE SELECTION Efficiency Bolstered Profits Unique Store Services REBATE PROGRAM
ESD leads the industry in bringing a wide selection of time tested and proven slides, money boxes, locks, key shafts and cams for any laundry or vending application. ESD products are available for Immediate Delivery ESD Inc. Phone: 215-628-0860 Fax: 215-643-4623 Contact Your ESD Distributor or visit us at www.esdcoin.com SV5 V4 V8 V14 Money Boxes CoinSlides Extensions Cams, Locks & Shafts Locks & Keys ESD has 40+ Years of designing and manufacturing superior mechanical payment system products for the World. It Takes Years To Build A Legacy It Takes Years To Build A Legacy