CONNECTED DISTRIBUTION

DOES IT MATTER WHICH AVR YOU USE?

Connected Distribution’s product director, Mike Bonnette, suggests it does and outlines why Yamaha is its brand of choice for quality home cinema installs.

At the heart of the home cinema is the AVR. This essential bit of kit is a necessity, but sometimes an afterthought, with any old brand sufficing for customers’ installations. And, of late, it’s understandable that installers have bought whatever is available, due to the unprecedented supply problems that have beset the industry. That said, there are distinct differences between brands in terms of features, benefits and audio quality.

That’s why, for many years now, our weapon of choice in the hotly contested AVR market has been Yamaha.

Sure, all the major brands have similar features – Dolby Atmos, DTS-X, 4K or 8K, HDMI 2.0 and HDCP 2.2 etc. – but what Yamaha brings to the party that has cemented its position in our portfolio is music.

Put simply, music is the advantage that Yamaha has over the other brands and the one that truly sets it apart. Ever since founder Torakusu Yamaha made his first reed organ in Japan in 1887 the company has been inextricably linked with every element of music production.

No other company can say it makes the drums, pianos, guitars, flutes, cellos, keyboards or trumpets that the musicians play every day and use to record their music.

No other company can say that, as well as the instruments played in the studio, it also makes the interfaces, mixers, DAWs and monitors used in the studio to capture the recordings.

Plus, all the equipment needed to facilitate live music playback.

And no other company can say that in addition to the instruments and studio gear it also makes the domestic playback systems – streamers, turntables, amplifiers and speakers.

And that’s one of the primary reasons that we recommend Yamaha to our customers - the full cycle of playing, recording and playback is only owned by Yamaha, so it’s fair to say they know a thing or two about music and how it should sound.

With such a vast array of products and business specialities, the technologies developed and employed are trickled down and across each of the disciplines.

For example, the laser interferometry used to identify and harness the wanted vibrations in the design of an acoustic guitar, is also used in the design of domestic loudspeakers to help identify and remove the cabinet vibrations that are not wanted. The DSP utilised in a Yamaha AVR is closely related to the DSP found in the company’s pro mixers that recreates the sound of classic 1970s Rupert Neve consoles. The YPAO acoustic optimiser that enables quick and easy setup of an AVR in the room, shares technology with the system deployed in Yamaha’s Unified Communications conferencing products. With this level of interaction and cooperation between the various product categories, it’s easy to see why the Yamaha AVR range is superior in so many ways to other products.

The results we’ve been getting with Yamaha over the years, in the smallest to the largest installations, have been nothing short of superb. And with the range covering everything from compact 5.1 systems to 11.2 channels, so there’s something for most domestic installs.

With every AVR you need some speakers of course, and with our recent appointment as exclusive distributor for Aurea we have a match made in heaven for your cinema installs. Take a brand that understands music and a brand that understands cinema speakers and the results have to be heard to be believed. If you caught our demo at EI Live! you’ll know what we mean by that – “It’s like being in the Odeon” – said the first visitor to our stand.

Give your customers our ‘Cinema In The Home’ experience with Yamaha and Aurea.

Connected Distribution connecteddistribution.com