ESSENTIAL PULSE CINEMAS

BRIGHT IDEAS FROM LUTRON AND PULSE CINEMAS

Pulse Cinemas says its long experience in the lighting and ambient light control market means dealers can take their Lutron deployments to the next level. The company argues partners can create truly exceptional projects that nurture, excite and enthuse every customer filling their home with beautiful, bespoke and efficient lighting schemes that work in harmony with the rest of the house.

Oliver Deakin-Faux, Lutron Brand Ambassador at Pulse Cinemas explains, “When you invest in Lutron, you are accessing a heritage and knowhow that stretches back decades, coupled with our in-house expertise, it’s the best combination in the market for smart lighting and ambient light control systems. Lutron offers over 15,000 different products, wired and wireless, there literally is something for every application or need that can be conceived of.

“Whatever type of execution is necessary for your next project, we have the team and the expertise to help you take full advantage of the world’s best intelligent lighting and window treatment system. We are evangelists for the way this platform can transform homes and invite dealers to join us on a special journey into the light.”

Kapes Patel, COO for Pulse Cinemas adds, “Providing your customers with sensitively designed smart lighting and blinds is of course nothing new, but advancements in technology and our understanding of how the presentation of artificial and the control of ambient light impacts on human behaviour and lived experience, means our deployments can have power like never before. Well delivered schemes can literally make people happier, more fulfilled, relaxed, and satisfied, what a beautiful thing to create!

“Whatever your level of expertise with Lutron, Pulse Cinemas can give you the keys to this exciting next level world and in turn offer your customers something they have never experienced before.”

Oliver adds, “Around 80% of our Lutron business is away from the world of home cinema, so if you thought our expertise in lighting was only based in this part of the market - think again. When it comes to Lutron, Pulse is a full blooded, ‘every part of the home’ proposition with the ambition to go way beyond just suppling the products.

“Take Lutron HomeWorks for example, this system is sometimes seen as too expensive for some deployments, but with expert support you would be surprised how far this expansive technology can reach, and with our help you will be able to include Lutron’s highest performing technology in more of your projects.

“Lutron RA 2 Select is way more than just an affordable route into the Lutron world. Work with us and we will show you how to unlock the full potential of this system, a fantastic 21st century application that suits all sorts of all projects and properties.”

Kapes identifies another key area of recent development, “The control of ambient light in recent years has become just as, if not more important in some cases, than the creation and control of artificial light. From energy harvesting to efficiency improvements, not to mention the aesthetic value and appeal to the design community this sector of the market delivers, unlocking the full potential here can offer huge benefits to your business and of course the bottom line.

“Our support does not end when the project is finished and handed over to the customer. We continue to supply you with all the technical and (if necessary) on-site support that you need, however, we go even further and offer full marketing packages to our most supportive dealers. We create case studies, news stories and social media presence helping you to promote your business to the wider world. The marketing materials we create reach far beyond our own sector and consistently reach potential customers, related trades and consumer facing magazines.”

THE PULSE CINEMAS SECRET WEAPON

Kapes and Oliver are both very keen to underline that demonstration is a very powerful tool when it comes to the lighting sector and this is where Pulse has a powerful proposition on its side in the form of its HQ and showroom.

Oliver explains, “Every type of solution that Lutron products can be seen in a real-world related scenario at our showroom. Whatever aspect of artificial light or ambient light control is relevant to your next project, your team, related trades and your customers can come here and experience it. Like any type of system in our sector, upselling is so much easier when customers can look, feel and experience how good the systems are.”

Kapes adds, “We had a visit recently where an interior designer who had also visited the excellent Lutron Experience Centre in London. However, she gave ours showroom the edge for having so many solutions in a very relatable and very stylishly presented space.”

Kapes also underlines, “Don’t forget we are also experts at lighting entertainment spaces. As well as the rest of the home, nobody can support you in lighting a media room or home cinema like Pulse Cinemas, we really can do it all, so give us a call!

Pulse Cinemas pulsecinemas.com

Pulse Cinemas are experts at lighting all areas of the home including entertainment spaces