9 minute read
ONEAV
ROLL UP, ROLL DOWN. POP-UP CINEMA FROM OneAV
A pop-up home cinema for any room. Bring the cinema home with a 120in Laser TV system that’s perfect for lockdown life.
Laser TV is a nascent and burgeoning category disrupting the market for TVs above 85in. With a Laser TV system it’s now possible to create an amazing 120in pop-up home cinema experience in most living rooms for less than the price of a giant TV.
WHAT IS LASER TV?
A Laser TV system consists of a 4K projector and a special screen. The projector has an ultrashort-throw (UST), meaning it can create a very large image on a screen from a very short distance. It uses a laser as the light source for delivering big, bright, precise and colourful 4K images even in a room with some ambient light. It delivers impeccable precision and detail at four times the resolution of Full HD with 8.3 million pixels (3840 x 2160) supporting HDMI 2.0 spec 4K HDR content. The laser turns on almost instantly and produces less heat than a traditional lamp so there’s no noisy fan. For the best performance the laser must project onto a perfectly flat surface. A Laser TV screen from Vividstorm achieves this flatness through being stretched taut by tension cables at the side. In addition, the surface of the screen has been purpose-engineered for UST laser projection, up-close it’s material has a sawtooth structure that refracts the acutely-angled light beams outwards, whilst at the same time blocking unwanted environmental light from above. Stunning images are achieved even in high ambient light such as daylight.
A ROLL-UP TV THAT APPEARS LIKE MAGIC
So you have your projector and you have your screen, but how about a 120in home cinema system thats hidden in plain sight? Use an automatic floor-rising screen from market leaders Vividstorm and the Laser TV appears like magic, rising up from the floor or furniture, delivering a piece of theatre for your very own home theatre.
CRAVING HOLLYWOOD’S BIG PICTURES
The motion picture industry is naturally desperate to keep the medium of film alive in the age of coronavirus. This has meant Hollywood embracing streaming so it’s now possible to attend a blockbuster movie premiere or a prestigious film festival from the comfort of your living room. Our sofas are the new multiplex. Cinema provides exactly the kind of escapism the public demands during lockdown and enjoyment so vital and valuable at times like these. And because of this interest and demand for home cinema is at an all-time high.
IS LASER TV A GOOD SUBSTITUTE FOR A BIG-SCREEN TV?
A professionally installed Laser TV system will certainly deliver more wow-factor than even the largest big-screen flat-panel TVs. The preference for assistance during setup, installation and calibration brings the installer’s services into play, making Laser TV a lucrative business opportunity for home tech pros. Thus Laser TV is a new revenue opportunity integrators shouldn’t ignore.
Traditional home theater projectors need dark rooms and lots of space to project a large image. Ultra-short-throw projectors have emerged to overcome these limitations. In homes where its not possible to construct a separate dedicated home cinema room, Laser TV is here to either substitute or augment the flat panel display and rise to provide cinema screen size entertainment in multi-purpose rooms. Whats more 85in and above is a size range where TV prices go through the roof and sometimes (think city apartments) even the logistics of fitting the TV through doorways becomes an issue. For many clients such as renters or apartment owners, running long HDMI cables and power and installing brackets on the ceiling, is a non-starter. With Laser TV, installers can negate the mounting of the projector on a ceiling or wall, and achieve a significantly faster install time.
DEMO LASER TV
From our experience, most people after seeing Laser TV say they would gladly choose it over a big flat-panel TV. And because of OneAV’s exclusive partnership with two newto-the-UK Laser TV category brands; Vividstom projection screens and the VAVA 4K UST laser projectors, OneAV are able to offer a special showroom demo bundle to assist installers with their ability to demo Laser TV.
Contact a OneAV Laser TV Specialist to take advantage of the offer on 01684 576 348 or via team@oneav.co.uk oneav.co.uk/lasertv Vividstorm S PRO UST ALR Electric Tension Floor Screen MSRP £2499.99 • Available in 84, 92, 100 and 120in size options with black or white casing • Ambient light rejecting screen material • • Sawtooth structure for optimal light beam refraction • Tab-tensioned for pristine-flat surface • Automatic floor-rising quiet high-torque electric motor raises the screen smoothly • Trigger by 12v, relay, IR, RF
VAVA 4K Ultra-Short-Throw Laser Projector MSRP £2799.99 • 6000 Lumen / 2500 ANSI / ALPD 3.0
Laser Light Source • 1,500,000 :1 Contrast Ratio + HDR10 • 85%+ NTSC colour gamut • 0.233 Ultra Short Throw: cast a 120in sized image from only 7.2in away from the wall. • Android Smart TV OS • Integrated Harman Kardon speaker.
SONY AND AWE: DELIVERING NATIVE 4K IN HDR FOR HOME CINEMA PROJECTION
AWE expands its home cinema offering by introducing three new killer home cinema projectors from Sony.
Since 2018, when AWE was appointed as an authorised distributor of Sony Home Cinema Projectors and professional Blu-ray Disc Players, the two companies have enjoyed an extremely successful partnership. Now, with Sony announcing three new home cinema projectors, this relationship is taking another step forward, as AWE invites dealers to be amongst the first to experience, train, and purchase these latest technology projectors and deliver the ultimate home cinema set up for their customers.
The VPL-VW590ES, VPL-VW790ES, and the flagship model, VPL-GTZ380, deliver a new level of immersive viewing experience in the home. These native 4K (4096 x 2160) home cinema projectors with SXRD panels offer innovative processing, impressive brightness, and are set to clearly establish themselves as offering the best-in-class viewing experience.
“Sony has led the 4K home cinema projector market with our native 4K SXRD projectors for nearly a decade, and we’re thrilled to announce a new range of powerhouse models for our customers and CI dealers,” said Christopher Mullins, Home Cinema Product Manager for Sony Professional Solutions Europe. “Offering a big screen, immersive viewing experience that delivers the creator’s true intent is a core goal when developing our new projectors, and these new models are no exception.” VPL-VW590ES AND VPLVW790ES The new lamp-based VPL-VW590ES and laser-based VPL-VW790ES offer an incredibly clear HDR experience by implementing new picture processor X1 for projector, based on technology used for Sony’s best-in-class TVs.
Due to the processing power of the newly installed X1 for projector, more detailed analysis is performed, and HDR enhancement power has become stronger compared to the previous models. The Dynamic HDR Enhancer analyses each scene to deliver the best contrast performance when viewing HDR content, making the bright scenes brighter and the dark scenes darker. The dynamic range of contrast and brightness is further expanded by linking with the laser and iris.
A Digital Focus Optimizer improves focus levels by compensating optical degradation of the lens to offer corner-to-corner clarity, while Sony’s Unique Super Resolution “Reality Creation” Technology – X1 for projector – analyses each scene to enrich 4K content and
real-world detail and texture. Even content filmed in 2K or Full HD is upscaled close to 4K. Resolution of each subject is then optimised to reproduce real-world textures.
With these two models, integrators can offer their customers a free three-year upgrade to PrimeSupportElite. The VPL-VW590ES or VPL-VW790ES has to be registered within 60 days from purchase, and the customer will then benefit from repairs with all logistics covered and a loan unit provided for the duration of the
repair at no extra cost.
Stuart Tickle, Managing Director at AWE, said, “Sony already set the benchmark offering a native 4K projector at £5,000, and also had a native 4K laser unit at £15,000. Now, with a hugely improved step-up lamp-based proposition with the VPL-VW590ES at just £7,000, and an even better performing laser-based VPLVW790ES at just £12,000, they simply blow the competition away! What’s more, few realise that all DLP based projectors can only claim native 4K resolution through image shift trickery, whereas all Sony SXRD projectors have the required number of pixels on the chips themselves.”
THE FLAGSHIP MODEL – VPL-GTZ380
Sony’s flagship 4K SXRD laser projector VPL-GTZ380 delivers the ultimate HDR visual experience in high-end home cinemas and living rooms. It can also be utilised for corporate, entertainment, and simulation usage. This projector delivers overwhelming image expression and HDR performance with its high contrast, brightness, and wide colour gamut in a comparatively compact body size (weighing 51kg), vastly elevating customers’ favourite movies, TV shows, and games. The model also features X1 Ultimate for projector to enable enhanced picture quality.
This ground-breaking projector incorporates a newly developed 0.74 inch native 4K SXRD panel with improved light stability and a new laser light source using a red laser diode in addition to the two different-wavelength blue laser diodes. This enables the model to achieve an impressive 10,000 lumens and a wide colour gamut of 100% DCI-P3 without any loss of brightness. With low acoustic noise and compact chassis, this industry-leading projector offers flexible installation possibilities.
EXPERIENCE THE SONY PROJECTORS IN PERSON Knowing how good these new projectors are, the AWE team took no time in getting their hands on the VPL-VW590ES and VPLVW790ES models and installing them in the AWE Cinemas — to provide visitors with a demo of both models, as well as the existing VPL-VW270.
“I was excited to get the new Sony projectors installed in our cinemas to really see what they can deliver,” comments James Drummie, Product Manager at AWE. “I was not disappointed. With a Digital Focus Optimiser and a Dynamic HDR Enhancer in both the new models. The picture is sharper, and it delivers the best HDR performance that I have ever seen in a projector. I now can’t wait to get hold of the VPL-GTZ380, which will take the home cinema projection reference to the next level.”
Having put a host of procedures in place to make the facility COVID secure, the AWE show apartment is open for client demos. Contact the AWE team to book an appointment or go to aweeuro.pe/visit.
PRICING DETAILS VPL-VW590ES – £6,999 SRP – available now VPL-VW790ES – £11,999 SRP – available now VPL-GTZ380 – £79,999 SRP – available January 2021
AWE awe-europe.com
