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GET SERIOUS ABOUT SOUNDBARS

Soundbars account for nearly 50% of all audio sales. Can you afford to not get onboard in 2021?

There will always be the real audio purist. The lady or gent who will, at the drop of a hat, happily walk you through the subtle qualities of a great system. When the amplifier, speakers, interconnects and speaker cable all work in harmony. Giving you every ounce of quality from recordings, pulling you into the arrangement and bringing even the most understated of audio nuance’s to life. Talking you through their journey to reach the pinnacle of system perfection.

But if the numbers are anything to go by, there is a shift in the market taking place, spearheaded by regular audio consumers looking for that balance between sound quality, build quality and aesthetic refinement.

With over 48% of all audio sales now being spent on soundbars and a forecasted 41 million soundbars to be sold in 2021*, now is the time to take them seriously with many top brands turning their sights and serious R&D towards making soundbars a significant contender for high quality audio.

AUDIO QUALITY

Brands like the prestigious Totem Acoustic leveraging 34+ years of know how in the TwoChannel arena, have brought some real quality to the soundbar stage in 2021. Leading the way with their passive ‘Duo’ and ‘Trio’ solution soundbars for stereo and LCR configurations.

By using in house designed Neodymium Activated 4in and 5.75in Long Throw woofers, coupled with proprietary Textile Soft Dome tweeters for remarkable on and off axis clarity and dynamics, Totem have managed to distil their signature sound into an impeccable Stereo or LCR solution for superb quality audio.

For those looking more for an ‘All in one’ stereo solution, Totem have the active ‘Kin soundbar’. 150watts of internal amplification powers 4in KIN Natural Hybrid Woofers to giving size defying levels of frequency response with exquisite clarity from the 1in/ 2.54 cm Metal Alloy Dome tweeters. Bluetooth is built in and the ability to wirelessly add a matching Totem subwoofer using their bespoke ‘Link’ system for simple, wire free bass connectivity. Rarely has achieving quality like this from a highend audio brand been so easy.

CUSTOM INTEGRATION

For those needing something made to size or a bespoke colour grille without compromising on audio quality, there is always one name that sits at the top of the list, Artison.

A pioneer in the bespoke soundbar arena since 2009, Artison has an unimaginable amount of customisable grille size and finish options while keeping audio and build quality at the fore front of every design. Ultimately culminating in the Studio range we have today, a chameleon like product with an uncanny ability to fit in where it is needed. This is primarily due to the four-model range of sizes, which when combined with the custom width grille, fit all TV sizes and budgets.

Carbon fibre bass/mid-range, Vifa tweeters and side-firing stage tweeters give remarkable depth and clarity, even from the smallest soundbar. It is clear, Artison soundbars are no slouch in the audio department.

As well as being able to change the grille size and colour to fit almost any situation, the interchangeable grille system on the Artison Studio range has another ace up its sleeve. Gone are the days where you would keep your TV for 5 or even sometimes 8 years. With today’s resolutions and streaming platforms increasing in size and scope and 8K or even 12K resolutions here to stay, changing your TV is as much about keeping up with new technologies as anything else. With an Artison Studio soundbar there is no need to change your soundbar system when you upgrade, simply change your grille to fit the size of your new TV. And that is it, a cost-effective unobtrusive way to keep your audio ticking along with each TV upgrade.

By adopting this way of working, Artison has taken the stress out of ordering a custom width soundbar well in advance of the installation, with grille size being changeable right up to the point of manufacture.

Having these options means you no longer need to worry about TV models suddenly being no longer available, or if that particular customer decides to switch TV brands or range on you last minute.

Also, ready to get you out of a lastminute bind, Artison’s ‘made to fit’ grilles and soundbars need only be ordered 48 hours before installation. Taking the strain out of the supply chain with a custom grille system this comprehensive is a huge advantage to have in today’s fast paced, constantly evolving market.

With fantastic audio quality and bespoke finish options like these at your fingertips, it is safe to say soundbar sales see no signs of slowing down. Can you afford to not get involved?

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*Stats from Statista.com