ATM Yearbook 2023

YEARS IN TRAVEL

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30 YEARS IN TRAVEL

ATM Yearbook 2023

Contacts

Publisher: Khaled Algaay

E-mail: kalgaay@gtmediame.com

Editorial Director: Gemma Greenwood

E-mail: gemma@gtmediame.com

Director of Partnerships: Lucie Winter

E-mail: lucie.winter@gtmediame.com

Commercial Director: Tom Kennedy

E-mail: tom.kennedy@gtmediame.com

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Celebrating three decades of ATM success

The ATM Yearbook 2023 marks the show’s 30th edition, 30 years of industry growth, and shines the spotlight on the event’s ‘Working Towards Net Zero’ pledge and theme

In 2023, the year Arabian Travel Market (ATM) celebrates its 30th edition, there is much to celebrate.

Over the last three decades, the Middle East region’s leading travel industry event has gone from strength to strength.

In 1994, the first ATM took place at the Dubai World Trade Centre with 300 companies from 52 nations participating and 7,000 trade visitors attending.

In 2022, the year the industry bounced back with vigour from the fallout of the COVID-19 pandemic, ATM attracted 1,500 exhibitors with representatives from 158 global destinations, and in 2023, the show is expected to grow again, with more than 34,000 participants from around the world anticipated.

Of course, the travel industry has evolved beyond recognition over the past three decades.

In the early ‘90s, Dubai icons such as the Burj Al Arab, the Burj Khalifa and The Palm Jumeirah had not been built, and destinations such as Saudi Arabia did not even participate at the show.

The first iteration of the internet, Web1, was in its infancy, and paper travel tickets were the norm.

The first ATM was staged some eight years before the 2002 Cape Town Declaration was signed, calling on the industry to “take responsibility for achieving sustainable tourism and create better places for people to live in and for people to visit”.

Fast-forward 30 years and Dubai is now not only known for its record-breaking

buildings, but was voted the world’s most popular destination for holidaymakers in TripAdvisor’s 2023 Travellers’ Choice Awards. It follows the destination reporting 14.36 million international overnight visitors in 2022, up 97% yearon-year in a post-pandemic triumph.

Saudi Arabia, meanwhile, has become a formidable presence on the show floor at ATM, showcasing mind-blowing giga projects as part of Vision 2030, with an ambition to attract 100 million visitors by the end of the decade.

Today, as the 4IR takes hold, with Web3 part of it, travel is also grappling with the possibilities of the metaverse, cryptocurrencies, NFTs, blockchain technology, and AI, including ChatGPT.

The industry is also acutely aware of its impact on people and planet and the need to align to the UN’s 17 Sustainable Development Goals (SDGs).

We no longer talk of eco-tourism, ‘going green’, and treading lightly when we travel, but regenerative tourism, looking at ways to have a positive impact on destinations and communities.

As ATM reaches its historic 30-year milestone, the show, and its parent company, RX Global, has pledged to become net zero by 2040, some 10 years ahead of the industry’s 2050 commitment to do the same.

The event has made a net-zero pledge and set out 30 sustainability goals, many of which call on its key stakeholders, including exhibitors, to get on board.

This could not be more timely given the

UAE, ATM’s ‘home’, has declared 2023 the ‘Year of Sustainability’, encompassing several initiatives, activities and events that draw upon the UAE’s deep-rooted values of sustainability and the legacy of its founder, the late Sheikh Zayed bin Sultan Al Nahyan. The ‘year’ will focus on environmental sustainability by inspiring collective action through a nationwide commitment towards sustainable practices, in line with the UAE’s national strategy, bringing together everyone who calls the UAE home to work towards a prosperous future.

The ATM Yearbook 2023, 30 Years in Travel, champions many pioneers of sustainable, responsible and regenerative tourism. It also highlights industry leaders at the forefront of sustainable development and celebrates the sector’s evolution over the past three decades.

The publication also looks ahead to the next 30 years and what the industry

Together, we can build a net-zero travel industry

As the global travel community prepares to gather in the UAE for COP28, the 30th edition of Arabian Travel Market (ATM) offers a golden opportunity to drive the tourism sector’s decarbonisation agenda, says Exhibition Director

Middle East Danielle Curtis

Arabian Travel Market (ATM) is well-known for its power to bring together global travel sector leaders, and our 30th edition is no exception. In line with our theme, ‘Working Towards Net Zero’, ATM 2023 represents a golden opportunity to forge new connections, share insights, knowledge and best practice, and showcase innovations that will expedite our industry’s journey towards decarbonisation. Following the ingenious ways in which travel, tourism and hospitality professionals adapted in the wake of the global pandemic, we can now set our sights on future-proofing operations with an emphasis on sustainability.

The first-ever ATM was inaugurated in 1994 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Our opening edition welcomed about 7,000 attendees and participants from 52 nations. Needless to say, a lot has changed over the past three decades. Hosted in collaboration with Dubai World Trade Centre (DWTC), ATM 2023 will feature more than 2,000 exhibitors and approximately 34,000 attendees from over 150 countries.

With key focuses including sustainable travel trends and responsible tourism, this year’s show will once again place the future of our industry under the microscope. Here are just a few of the highlights I’m most looking forward to.

To mark the 30th edition of ATM, my colleagues and I will be unveiling a sustainability pledge reinforcing RX’s commitment to the delivery of sustainable events through the use of environmentally friendly materials, the removal of singleuse plastics and other forward-thinking initiatives. In addition to setting out ATM’s journey towards net zero, this pledge will be supplemented by our new playbook, offering participants a framework to help mitigate their own environmental impact before, during and after the show. I am also looking forward to the outcome of our first ever ‘ATM Sustainable Stand Award’ category, the results of which will be announced as part of the ATM 2023 Best Stand Awards. With entries judged according to an extensive range of sustainable criteria, including supplier choice, material usage, operational efficiency and what will happen to

stands once the event has concluded, we’re certain to witness a range of innovative approaches. At the same time, the Global Stage at ATM 2023 will host a range of sessions focused on crucial industry issues, including sustainability, hotels and hospitality, aviation and transport, MICE and business travel, investment, responsible tourism, diversifying the workforce, rising sectors such as attractions, cruise, wellness and cultural tourism, as well as the future of travel.

The ATM Travel Tech Stage will also make a comeback, showcasing cutting-edge solutions driving sustainable tourism and providing a forum to discuss topics including artificial intelligence, the metaverse, cryptocurrency, big data, disruptions, and more.

ATM’s new Sustainability Hub, meanwhile, will feature sessions dedicated to sustainable travel trends and innovations and provide the backdrop to the ATM 2023 Start-up Competition, an event hosted by conference partner Plug and Play that will see entrepreneurs go head-to-head in a ‘Sustainable Tech Pitch Battle’.

In addition, the International Luxury Travel Market (ILTM) Arabia will explore trends and opportunities within the Middle East’s luxury travel sector. There will also be sessions from the International Tourism & Investment Conference (ITIC), the International Congress and Convention Association (ICCA), as well as the Global Business Travel Association (GBTA).

With a wide array of other must-attend events on the agenda, including discussions focused on key markets India, China and the GCC and our new informal speed networking activities, ATM 2023 will offer something to suit every specialism and interest, not to mention unparalleled networking and knowledge-sharing opportunities. On behalf of RX Global, I am delighted to welcome you to the 30th edition of ATM.

Danielle Curtis Exhibition Director ME Arabian Travel Market (ATM)

A sustainable vision for the future: the UAE as a premier travel destination

Tourism in the United Arab Emirates (UAE) is a vital industry that has been a driving force for growth, economic diversification, job creation, and cultural exchange. As the Minister of Economy, I am proud that our country has become a top tourist destination globally, with a rich blend of modernity and tradition that attracts millions of visitors every year.

For a second successive year, the city of Dubai, the host of the Arabian Travel Market, has been crowned the top global destination in the Travellers’ Choice Awards of TripAdvisor, the world’s largest travel guidance platform, consolidating its position as the world’s favourite tourist destination.

As one of the core pillars of our long-term economic diversification strategy, the UAE’s travel and tourism sector continues to go from strength to strength, driven by unprecedented levels of public and private investment and the Emirates’ growing global profile as one of the world’s top leisure and business travel destinations.

According to the latest data published in 2022 by the World Travel and Tourism Council (WTTC), travel and tourism accounted for 6.4% of UAE GDP in 2021, up from 4.6% in 2020.

The sector also employed 10.6% of the UAE’s entire workforce, or 644,000 people, up from 585,000 a year prior.

Highlighting the UAE’s growing popularity as a global tourism destination, international visitors spent AED 67.5 billion ($18.4 billion) while holidaying in the Emirates in 2021, up from just AED 45.4 billion ($12.4 billion) in 2020.

For years, our government has invested heavily in infrastructure development, creating world-class airports, hotels, and tourist attractions to provide visitors with an unforgettable experience.

We also have worked tirelessly to promote the UAE as a tourist destination through strategic marketing campaigns and initiatives.

Reflecting this performance and the importance of travel and tourism to the UAE’s future economic development, the UAE’s leadership is putting in place long-term plans to catalyse growth and attract new levels of foreign investment in the sector. Launched last year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the UAE Tourism Strategy 2031 aims to strengthen our country’s reputation as a world-leading tourism destination.

The strategy encompasses three core goals: boost the tourism industry’s global competitiveness; attract an additional AED100 billion ($27.23 billion) in tourism investments; and welcome 40 million hotel guests nationally by 2031. In terms of economic growth, the aim is for travel and tourism to contribute AED 450 billion ($122.5 billion) in GDP annually by the early 2030s.

The strategy also aims to boost investment in sectors ranging from aviation to destination management, leisure and hospitality, by bringing together public and private stakeholders across the tourism ecosystem.

The COVID-19 pandemic has presented unprecedented challenges to the tourism industry, but we have responded with resilience and determination. We were one of the first countries to reopen borders and welcome visitors following the Great Lockdown.

Our government has implemented strict health and safety protocols to protect visitors and residents alike, ensuring that everyone can enjoy our country’s hospitality in a safe and secure environment. While we remain focused on boosting the UAE’s global tourism reputation, the country’s domestic tourism industry has also

boomed in the wake of the COVID-19 pandemic and is now a major contributor to economic growth. Landmark initiatives such as the ‘World’s Coolest Winter’ multi-platform marketing campaign have proven incredibly successful in boosting domestic tourism, with the 2022-23 instalment resulting in 1.4 million residents holidaying in the Emirates during the six-week promotion and generating AED1.8 billion ($490 million) in hotel revenues – up 20% year on year.

With 2023 named the UAE’s ‘Year of Sustainability’ by His Highness Sheikh Mohamed bin Zayed Al Nahyan, the President of the UAE, it is important to note that as a country, we are also fully committed to the sustainable development of our travel and tourism sector in line with the UN’s Sustainable Development Goals.

The UAE is recognised as a leader in sustainable development and is committed to spearheading global partnerships aimed at developing solutions that address global challenges, ranging from clean energy to climate change.

I know that every travel and tourism stakeholder working in the Emirates supports these efforts and is doing what they can to boost the sustainability of their own operations.

As we look to the future, we remain committed to further developing our tourism sector and promoting the UAE as a premier travel destination.

We will continue to work closely with local tourism agencies, industry partners, and stakeholders to create new opportunities and initiatives that will further enhance our visitors’ experiences. Finally, with this year marking the 30th anniversary since the launch of Arabian Travel Market (ATM), I’d also like to congratulate everyone who has contributed to the event’s success over the past three decades.

ATM is a vital annual event for the industry and has helped make the Middle East’s travel and tourism industry the success it is today.

H.E. Abdullah bin Touq Al Marri, Minister of Economy, UAE, provides insight into the country’s long-term travel and tourism industry growth plans

H.E. Abdullah bin Touq Al Marri

LET YOUR BEACH VACATION TAKE YOU UP MOUNTAINS, DOWN RIVERS AND UNDER WATERFALLS. BUT DON’T WORRY, WE HAVE PLENTY OF PLACES FOR YOU TO CATCH YOUR BREATH TOO.

A year of opportunities for travel and tourism

Now is the time to pivot the sector’s growth and transform its impact on the economy, communities and our planet, says Julia Simpson, President & CEO, World Travel & Tourism

Council (WTTC)

Last year, we saw the travel and tourism sector finally showing signs of a real recovery. Countries ditched their travel restrictions and welcomed tourists, eager to see the world once again.

We also saw consumers changing their habits and preferences, with the majority now opting for more sustainable travel options, “blended trips” that combine business and leisure, and social media increasingly helping consumers with decision-making.

2023 will not only be the year of the much-awaited recovery of travel and tourism, but also a year of opportunities.

Our sector has the opportunity to pivot its growth and transform its impact on the global economy, communities around the world, and our planet.

Sustainability is still at the top of the travel agenda, and the travel and tourism sector is making huge strides to decarbonise its activity.

This is an urgent challenge: travel and tourism companies are inherently reliant on nature, and rising global temperatures are a threat to our future survival.

But until now it has not been possible to quantify our climate impact. We simply didn’t have the data, and there was no consistent way to track emissions across our industries and supply chains.

So last year, the WTTC launched a new barometer: the industry’s first mechanism to consistently measure and track the environmental and social footprint of travel and tourism.

And the results were striking; while previous estimates suggested the sector was responsible for up to 11% of all emissions, WTTC research shows that in 2019, the sector’s greenhouse gas emissions totalled just 8.1% globally.

Now, all that remains is action. Our latest consumer trends research shows 69% of travellers are actively seeking sustainable travel options, with tourists increasingly looking for ways to reduce their carbon footprint and support sustainable practices.

And the sector is listening. We are seeing sustainability-driven technology across all industries, from cruise lines to hotels and airports to airlines.

And we’ve seen critical steps toward reaching net-zero carbon emissions: airlines have invested in Sustainable Aviation Fuel, cruise lines have installed biodigesters to manage food waste onboard cruise ships, and hotels have made breakthroughs in water conservation.

That is why WTTC, in partnership with leading sustainability organisations, recently launched its ground-breaking ‘Hotel Sustainability Basics’.

The initiative emerged as a result of a clear demand from a significant group of global hotel brands to develop sustainability criteria – by the industry, for the industry.

This work aims to encourage all businesses in hospitality to begin their sustainability journeys, especially those who are struggling to take the first step.

The result is a set of 12 fundamental, globally aligned sustainability criteria

that all hotels can and should implement as a bare minimum. They represent a stepping-stone to more complex schemes and even greater sustainability. Hotels and accommodation providers of all sizes can now go through a simple but robust verification process with our partners SGS and Green Key to demonstrate to their customers that they comply with the Basics and are taking sustainability seriously.

Despite the economic headwinds and the unprecedented inflation we are experiencing, travel demand is at its highest since the pandemic – and some markets, such as the Caribbean and Middle East, are leapfrogging towards a full recovery.

Over the next decade, we are projecting the travel and tourism industry to grow on average 5.8% annually, anticipating a full recovery to 2019 levels by the end of this year. But now, we need a steely focus on building back a more sustainable and resilient sector than ever before.

The sector has a unique opportunity: this is our moment to seize it and transform the sector for generations to come.

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We are already in trouble

At COP26 in Glasgow, naturalist and filmmaker, Sir David Attenborough, told world leaders that future generations would judge them for their success or failure at tackling climate change.

Addressing delegates including US President Joe Biden, Canadian Prime Minister Justin Trudeau and German Chancellor Angela Merkel, Attenborough said the climate emergency “comes down to a single number: the concentration of carbon in our atmosphere”, which at that point was 414 parts per million. Changing that number, he said, was key to re-writing our story, for the better. Here is Sir David’s full speech:

“Your excellencies, delegates, ladies and gentlemen, as you spend the next two weeks, debating, negotiating, persuading and compromising, as you surely must, it’s easy to forget that ultimately the emergency climate comes down to a single number, the concentration of carbon in our atmosphere. The measure that greatly determines global temperature and the changes in that one number is the clearest way to chart our own story, for it defines our relationship with our world.

For much of humanity’s ancient history, that number bounced wildly between 180 and 300, and so too did global temperatures. It was a brutal and unpredictable world. At times, our ancestors existed only in tiny numbers, but just over 10,000 years ago, that number suddenly stabilised and with it, Earth’s climate. We found ourselves in an unusually benign period with predictable seasons and reliable weather. For the first time civilization was possible and we wasted no time in taking advantage of that. Everything we’ve achieved in the last 10,000 years was enabled by the stability

during this time. The global temperature has not wavered over this period by more than plus or minus one degree Celsius, until now. Our burning of fossil fuels, our destruction of nature, our approach to industry, construction and learning, are releasing carbon into the atmosphere at an unprecedented pace and scale.

We are already in trouble. The stability we all depend on is breaking. This story is one of inequality, as well as instability. Today, those who’ve done the least to cause this problem, are being the hardest hit. Ultimately, all of us will feel the impact, some of which are now unavoidable.

Is this how our story is due to end? A tale of the smartest species doomed by that all too human characteristic of failing to see the bigger picture in pursuit of short-term goals. Perhaps the fact that the people most affected by climate change are no longer some imagined future generation, but young people alive today, perhaps that will give us the impetus we need to rewrite our story, to turn this tragedy into a triumph. We are after all, the greatest problem solvers to have ever existed on Earth. We now understand this problem. We know how to stop the number rising and put it in reverse. We must recapture billions of tonnes of carbon from the air. We must fix our sights on keeping one and a half degrees within reach. A new industrial revolution, powered by millions of sustainable innovations, is essential, and is indeed already beginning.

We will all share in the benefits. Affordable, clean energy, healthy air and enough food to sustain us all. Nature is a key ally. Whenever we restore the wild, it will recapture carbon and help us bring back balance to our planet. And as we work to build a better world, we must acknowledge, no nation has completed its

development because no advanced nation is yet sustainable. All have a journey still to complete so that all nations have a good standard of living and a modest footprint. We’re going to have to learn together, how to achieve this, ensuring none are left behind. We must use this opportunity to create a more equal world and our motivation should not be fear, but hope. It comes down to this. The people alive now, the generation to come, will look at this conference and consider one thing. Did that number stop rising and start to drop, as a result of commitments made here? There’s every reason to believe that the answer can be yes.

If working apart, we are force powerful enough to destabilise our planet, surely, working together, we are powerful enough to save it. In my lifetime, I’ve witnessed a terrible decline. In yours, you could and should witness a wonderful recovery. That desperate hope, ladies and gentlemen, delegates, excellencies, is why the world is looking to you and why you are here. Thank you.”

The stark message sent to world leaders by Sir David Attenborough, at the COP26 climate summit in Glasgow

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Regional gains for travel

GCC countries are on track to accelerate their tourism sector recovery in 2023, despite global economic challenges, explains

Dave Goodger, Managing Director EMEA, Oxford Economics

International travel recovery is set to continue in 2023, following a strong rebound in 2022, with the GCC a major beneficiary. The pace of recovery is likely to be more modest than last year, without the Expo and FIFA World Cup boosts, as well as a softer global economic backdrop. High energy prices have placed pressure on household incomes in Europe and North America, but the inverse impact is evident in the GCC with higher oil prices providing a boost to household incomes. International arrivals to the GCC are forecast to reach 56.4 million this year, marking a return to 2019 levels, supported primarily by intra-GCC travel flows. As the US Federal Reserve raises interest rates to curb inflation, dollar pegs will enforce rate hikes by regional central banks. The stronger dollar will make the GCC more expensive for visitors outside the region with the inflation-driven squeeze on disposable incomes set to weigh on inbound arrivals from North America and Europe this year.

Intra-regional and domestic travel will remain key drivers of travel growth in 2023. High profile events and lingering pandemic-related sentiment effects earlier in the year prompted a strong recovery in intra-regional and domestic travel last year, with both having surpassed 2019 levels already in 2022.

The number of GCC visitors travelling within the region accounted for 41% of total inbound travel growth last year.

As GDP is expected to slow to 2.7% in

2023, down from last year’s spectacular expansion of 7.6%, we anticipate GCC residents will continue to favour less costly short-haul travel options this year.

Intra-regional travel is forecast to account for 34% of total inbound travel to the GCC in 2023.

In addition to directly boosting tourism recovery, Expo and the FIFA World Cup helped to elevate the prominence of the GCC region as a leisure and business destination. Travel from longer haul source markets will continue in 2023, with the long-awaited return in travel from China expected to pick up later this year.

Arrivals from long-haul source markets are forecast to reach 83% of 2019 levels this year, up from 67% in 2022.

Strong investment across the GCC region, combined with the Expo effect, helped to propel business travel recovery in the region, which reached 74% of 2019 levels last year, ahead of the global average of 60%. Despite weakening growth prospects, the region is set to remain an investor hotspot as the privatisation drive from last year will continue and further cement diversification strategies.

International business travel will continue to grow across the region, reaching 89% of 2019 levels in 2023.

Recovery to pre-pandemic levels for international business travel is expected in 2024, two years behind domestic business travel, which recovered last year.

Remote and more flexible working patterns have also led to an increase in the

desire for individuals to blend work and leisure travel.

Oil will make a modest contribution to growth this year, with our oil price forecast for 2023 settling around $85bp. After OPEC+ reinstated production caps in January to impose a price floor, further production caps were not anticipated. However, the surprise announcement of a further reduction of three-quarters of a million barrels per day in April will push the price per barrel up further, improving the economic conditions within the GCC, with the crude oil price well above the breakeven price, enabling the government to continue supporting growth across the region. To diversify the economies away from oil, governments across the GCC are putting emphasis on two sectors; green industry and tourism.

Saudi Arabia’s Vision 2030 plan aims for 10% of GDP to be attributed to tourism, attracting 100 million annual visitors by that date. Such bold targets for growth of the tourism sector require significant support from the government, which heightened oil prices permit.

24 August/ 6 September

Il Barbiere di Siviglia by Gioachino Rossini

30 June/ 13, 22 July

Rigoletto by Giuseppe Verdi New production 1, 7, 20 July/ 4 August

La Traviata by Giuseppe Verdi 8, 14, 27 July/ 19, 26 August/

9 September

Nabucco by Giuseppe Verdi 15, 28 July/ 3, 17 August Tosca by Giacomo Puccini

29 July/ 5, 10 August/ 1 September

Madama Butterfly by Giacomo Puccini 12, 25 August/ 2, 7 September

GALA Roberto Bolle and Friends

19 July

Juan Diego Flórez in Opera – Arena 100

23 July

Plácido Domingo in Opera – Arena 100

6 August

Jonas Kaufmann in Opera – Arena 100

20 August

Teatro alla Scala in Arena di Verona

31 August

The most Italian place on Earth®

arena.it

A year in review

MAY

ATM 2022 SUCCESS

ATM 2022 attracts more than 23,000 visitors, up 100% year on year. More than 30,000 participants, including 1,500 exhibitors and attendees from 150 countries, flocked to the 29th edition of the event, which took place from May 9-12 at Dubai World Trade Centre (DWTC) and addressed key themes ranging from innovation and sustainability to industry talent.

EK’S PREMIUM ECONOMY LAUNCH

Emirates unveils its full Premium Economy offering onboard and on the ground and announces it will open this highly anticipated cabin for sale from June 1, 2022. The new cabin class, which offers luxurious seats, more legroom, and a service to rival many airlines’ business offering, is a first, available on popular A380 routes to London, Paris and Sydney from August 1, with more to follow.

JAMAICA’S ATM DEBUT

The Jamaica Tourist Board (JTB) marks its debut at Arabian Travel Market as it looks to develop and deepen trade relationships within the Middle East’s travel industry. Visitors to the JTB stand discover Jamaica’s world-class hotels, rejuvenating spa and wellness offerings, and soft adventure activities.

JUNE

MICHELIN GUIDE’S ME DEBUT

The MICHELIN Guide marks its debut in the Middle East with the MICHELIN Guide Dubai 2022 highlighting 69 restaurants covering 21 cuisine types. Nine receive a MICHELIN Star, two receive Two MICHELIN Stars, and 14 restaurants are awarded a Bib Gourmand, reinforcing Dubai’s status as a global gastronomy hub.

TEL AVIV FIRST FOR EK

Emirates touches down in Tel Aviv, marking its first ever service into Israel, operated by its latest Boeing 777 “game-changer” aircraft featuring the world’s first fully enclosed First Class suites with virtual windows and room service. The flight is welcomed at Ben Gurion Airport with a water cannon salute and marks the start of a daily service from Dubai to the Israeli capital.

SAUDIA’S BRAND KUDOS

Saudi Arabian Airlines (SAUDIA) soars in the annual Brand Finance® Top 50 airlines annual report, a review of the most valuable and strongest airline brands worldwide. Saudi Arabia's national flag carrier grows by 13.1%, with an ‘A’ brand rating. The double-digit growth results in SAUDIA being rated the ‘fastest growing airline brand’ in the Middle East.

JULY

DUBAI HOTEL PROFITS SOAR

Data released by STR in July reveals among key hotel markets in the Middle East, Dubai’s gross operating profit per available room (GOPPAR) came in seven times higher in May 2022 compared to 2019 comparable. Aided by a strong surge in international arrival numbers, as well as an earlier Ramadan, Dubai’s May GOPPAR reached US$115.37, which was 776% of the pre-pandemic comparable, says STR.

NFT MOVE FOR ETIHAD

Etihad Airways announces the upcoming release of the airline’s first non-fungible token (NFT) collection, ‘EY-ZERO1’. The utility-driven series features 10 highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. A total of 2003 limited-edition collectibles, symbolising the year when Etihad Airways was established, went on sale at 6pm UAE time on July 21.

WTTC’S KSA FORECASTS

Saudi Arabia's travel and tourism sector will grow an average 11% annually over the next decade, making it the Middle East's fastest-growing market, says the WTTC. By 2032, the sector’s contribution to KSA’s GDP could reach nearly SAR 635 billion (U$169 billion), representing 17.1% of the kingdom's total economy, it adds.

Emirates' new Premium Economy

SAUDIA receives branding recognition

GOPPAR surge for Dubai in May 2022

AUGUST

WIZZ AIR’S SAUDI BOOST

Wizz Air says it will launch 20 new routes with a capacity of one million new seats from Bucharest, Budapest, Catania, Larnaca, Milan, Naples, Rome, Tirana, Varna, Venice and Vienna to Riyadh, Jeddah and Dammam in Saudi Arabia. It supports Vision 2030 and the Saudi National Aviation Strategy to increase the kingdom’s international flight connectivity from 99 to 250-plus destinations by 2030.

MEGA RETROFIT FOR EMIRATES

Emirates kick-starts its plans to upgrade the entire interior cabins of 120 Airbus A380 and Boeing 777 aircraft. This multi-billion-dollar investment, which ensures Emirates’ customers “fly better” for the coming years, targets the complete retrofit of four Emirates aircraft from start to finish every month, continuously for more than two years.

ETIHAD’S ECONOMY MANGROVE PLEDGE

Etihad Airways commits to adopt a mangrove tree on behalf of every guest who books an Economy Space seat on any flight, ensuring every “space” seat sold is eventually carbon neutral. Each mangrove planted alone will absorb up to 250kg of CO2 in its lifetime –the same amount produced by an eight-hour flight.

SEPTEMBER

QATAR AND BA BUDDY UP

Qatar Airways and British Airways further expand their partnership to offer global connectivity between more countries than any other airline joint business. The airlines add 42 new countries to their shared network bringing the total number of destinations served by the two airlines to 185 across more than 60 countries.

NEW SAUDI VISA RULES

Saudi Arabia’s Ministry of Tourism makes the decision to permit residents of the Gulf Cooperation Council (GCC) countries to apply for an electronic tourist visa (eVisa) to enter the kingdom. New regulations also enable residents of the UK, US, and EU to apply for a Visa on Arrival.

IHG IN ATM DEAL

IHG Hotels & Resorts signs a deal to become the Official Hotel Partner for ATM 2023. During the event, the hospitality group’s Dubai properties will accommodate almost 200 international media and industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, US, Egypt and South Africa. IHG will also host the coveted Official ATM Party.

OCTOBER

SAF DEAL FOR QATAR AIRWAYS

Qatar Airways and sustainable aviation fuel (SAF) producer Gevo, Inc. sign an offtake agreement, with the airline set to purchase 25 million US gallons of neat SAF over the course of five years, with deliveries expected to commence in 2028 at various airports in California. Qatar Airways will uplift 5 million US gallons of neat SAF every year and will blend it with its existing supply of conventional jet fuel.

WTTC ANNOUNCES SAUDI SPEAKERS

The WTTC unveils its first round of confirmed speakers for its 22nd Global Summit in Riyadh. They include Arnold Donald, Vice Chair of the Board of Carnival Corporation and WTTC Chair; Anthony Capuano, CEO, Marriott International; Paul Griffiths, CEO, Dubai International Airports; Christopher Nassetta, President and CEO, Hilton; Matthew Upchurch, President & CEO, Virtuoso, and Jerry Inzerillo, Group CEO, Diriyah Gate Development Authority.

DUBAI CRUISE BOOST

Dubai says it will welcome 900,000 cruise tourists during the 2022-2023 season, which kicks off with the arrival of TUI Cruises' Mein Schiff 6 at the Hamdan bin Mohammed Cruise Terminal, on October 29. The 2022-2023 season will see 166 ship calls from lines including MSC Cruises, TUI, Ponant and Costa.

Wizz Air to up Saudi connections

BA and Qatar Airways expand partnership

Cruise tourism booms in Dubai

A year in review

May 2022 - May 2023

2022 >

NOVEMBER

WORLD CUP KICK OFF

Hosted in Qatar, the Middle East’s first FIFA World Cup™ kicks off on November 20, hotly contested by 32 national teams. Less than two weeks into the global sporting event, Qatar Tourism says the country has already welcomed more than 600,000 visitors from around the world.

TOURISM LEADERS CONVENE AT COP27

At the UN Climate Change Conference COP27 in Sharm el-Sheikh, the UNWTO brings leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching net zero.

WTM LONDON BOOST

ATM’s sister show, World Travel Market London, exceeds expected attendance with 35,800 people participating and buyer numbers up 25% compared with 2021. The event, staged at ExCeL London from November 6-8, saw ministerial representation from 55 nations across the world – up 15% on 2021 and a 165% increase in exhibiting personnel versus 2021.

DECEMBER

DOHA’S TOURISM ACCOLADE

The Arab Ministerial Council for Tourism declares Doha the ‘Arab Tourism Capital’ for 2023 in its 25th session at the Arab League General Secretariat Headquarters in Cairo, Egypt. Qatar Tourism Chairman and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, says: “This is recognition that Doha is a truly remarkable city, offering a spectacular tourism experience for all international travellers”.

DUBAI VISITOR BOOM

Dubai hosted 11.4 million overnight international visitors in the first 10 months of the year, up 134% from the same period in 2021, according to Dubai’s Department of Economy and Tourism (DET). The destination’s 10-month performance is down 15% on the 13.5 million international visitors it received during the same period in 2019, pre-COVID-19.

DIRIYAH ADDS 16 HOTEL BRANDS

Diriyah Gate Development Authority (DGDA) reveals that 16 additional global hotel brands will join its hospitality portfolio across two of its masterplan areas – Diriyah and Wadi Safar – taking its confirmed hotel openings to 32 properties.

2023 >

2019 >

JANUARY VISITOR RECORD FOR RAK

The Ras Al Khaimah Tourism Development Authority (RAKTDA) announces its highest ever annual visitor numbers, with the emirate welcoming more than 1.13 million overnight arrivals in 2022, up 15.6% versus 2021. The results exceed pre-pandemic levels.

SHUROOQ REACHES NEW HEIGHTS

The Sharjah Investment and Development Authority (Shurooq) launches ‘Sky Adventures’, the first official paragliding licensed centre in the UAE, and also reveals plans to develop the Floating Retreat – a unique camping experience with tent-like structures suspended between two mountains.

CRUISE WAVE FOR QATAR

Qatar Tourism and Mwani Qatar announce more than 50 cruise liners carrying around 200,000 passengers will visit its shores during the 2022 to 2023 cruise season (January 2022 to the end of April 2023). It follows the opening of the new Grand Cruise Terminal at Doha Port in November 2022.

The Middle East's first FIFA World Cup™ kicks off Diriyah reveals hospitality brand line up

Ras Al Khaimah announces record visitor numbers

FEBRUARY

SAUDI’S 25MN VISITOR TARGET

Saudi Arabia’s Minister of Tourism Ahmed Al-Khateeb says the kingdom is targeting 25 million international arrivals in 2023, compared to 16.4 million in 2022. He says tourism spend reached SAR185 billion last year, up 93% on 2021.

NEW KSA STOPOVER VISAS

Saudi’s Ministry of Foreign Affairs announces new complimentary e-visa for all visitors flying with national airlines Saudia and Flynas. Guests of both airlines can automatically enter the country for 96 hours (four days) under the Stopover Visa, which also includes a free hotel stay when travelling with Saudia.

ATLANTIS THE ROYAL OPENS

Dubai's hotly anticipated Atlantis The Royal officially opens its doors to guests on February 10, featuring 795 rooms, suites and signature penthouses. It follows the grand reveal of the property on January 21, with global icon Beyoncé performing a 60-minute show to more than 1,000 celebrities and special guests.

MAY 2023

ATM IS 30!

Arabian Travel Market, held in conjunction with Dubai World Trade Centre, with strategic partners including Dubai’s Department of Economy and Tourism (DET), marks its 30th edition. Themed ‘Working Towards Net Zero’, ATM 2023 is set to feature more than 34,000 participants from 150-plus destinations.

SAUDI RAMPS UP ITS PRESENCE

With Saudi Arabia registering more international arrivals than any other Arab nation during the first nine months of 2022 and government officials targeting 100 million annual visitors by the end of this decade, the kingdom’s burgeoning tourism sector is highlighted at ATM, with a Saudi Summit taking place on the Global Stage at Dubai World Trade Centre and a host of Saudi exhibitors showcasing their tourism offering.

INDIA COMES BACK STRONG

ATM witnesses a 20% increase in the number of exhibitors from India, a market booming post-COVID, with the value of India’s outbound market set to reach $42 billion by 2024. Reserve Bank of India (RBI) data reveals Indian nationals spent a record $10 billion on overseas travel during the first nine months of 2022, up 43% compared to 2019.

MARCH

F1 KICKS OFF IN THE GULF

The GCC hosts the first two races of the F1 2023 season, with round one, the Formula 1 Gulf Air Grand Prix 2023 taking place at the Bahrain International Circuit from March 3-5 and round two, the Formula 1 STC Saudi Arabian Grand Prix 2021, taking place at the Jeddah Corniche Circuit from March 17-19. Qatar Airways is now Formula 1’s official airline, as decided in February.

SAUDI LAUNCHES RIYADH AIR

HRH Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister of Saudi Arabia and Chairman of the Public Investment Fund (PIF), announces the establishment of Riyadh Air’, a PIF-owned company. Chaired by HE Yasir Al-Rumayyan, Governor of PIF, with former Etihad boss Tony Douglas appointed CEO. The Riyadh-based airline is expected to add $20 billion to non-oil GDP growth.

RECORD PROFIT FOR FLYDUBAI

On March 1, Dubai’s low-cost carrier, flydubai, reports a record annual profit of AED 1.2 billion (US$327 million) for the year ending December 31, 2022, up 43% on 2021. The airline carried 10.6 million passengers (+89%), took delivery of 17 new aircraft and hired 1,300 employees in its biggest ever annual recruitment drive.

APRIL

QANTAS-EMIRATES TAKE 10

April 2023 marks the 10-year anniversary of the Qantas-Emirates partnership first inked in 2013. In October 2021, the agreement between the Dubai airline and Aussie flag carrier was extended to 2028, with the option to renew for another five beyond that.

ETIHAD BITES INTO THE BIG APPLE

Etihad Airways goes double-daily on its popular New York route on April 24 and now provides 14 weekly nonstop services from Abu Dhabi International to John F. Kennedy International Airport (JFK). The flights are operated by A350 and B787-9 Dreamliner aircraft.

RJ’S NETWORK EXPANSION DRIVE

Royal Jordanian launches scheduled services to Sharm El-Sheikh, Antalya and Trabzon at the beginning of April, to be followed by Stockholm (from May 29) and Düsseldorf (from September 23). By Q3, the carrier will launch its first scheduled flights from Amman to AlUla, with two weekly flights operated in collaboration with the Petra Development and Tourism Authority and the Royal Commission for AlUla.

The hotly anticipated Atlantis The Royal opens

Tourism arrivals 2022

Back to 83% Of pre-pandemic levels

Versus -24% In 2020

Versus -17% 2019 And -79% In 2019

Strong tourism recovery markets 2022

TOURISM RECEIPTS ABOVE PRE-PANDEMIC LEVELS

Türkiye

+40% Versus 2019 Morocco +6% Versus 2019

TOURISM SPEND ABOVE PRE-PANDEMIC LEVELS

Qatar

+29% In 2022

Source: UNWTO

Saudi Arabia

+7%

Through to September

Sources: UNWTO

DUBAI

Tourism success stories

14.36MN International overnight visitors in 2022

Up 97%

From 7.28mn in 2021

SAUDI ARABIA

93.5MN Visits in 2022

Air traffic 2022

MIDDLE EASTERN AIRLINES

+157.4% Traffic rise versus 2021 +73.8% Capacity increase

Sources: Dubai DET, STA

+73.8% Capacity increase

Load factor climbed 24.6 percentage points to 75.8%

Middle East & Africa hotel pipeline

(DECEMBER 2022 V. DECEMBER 2021)

Total rooms under contract: 238,635 rooms (+1.1%)

Source: IATA

Source: STR

MENA projects 2023

These multibillion dollar investments in new tourism infrastructure planned or underway across the Middle East and North Africa will help the region consolidate its reputation as the world’s fastest-growing tourism destination

UAE National Railway Network

The ambitious development is one of the largest infrastructure projects in the region and aims to link the seven emirates with a main railway network. It will contribute to supporting the national economy at a value of AED 200 billion (US$54.5 billion) and saving AED 8 billion ($2.2 billion) in the cost of road maintenance. The network’s tourism benefits are estimated at AED 23 billion ($6.3 billion). The project also supports the UAE’s sustainable development goals and contributes to achieving the UAE Net Zero by 2050, reducing carbon emissions in the road transport sector by 21% and reducing road transport emissions per capita by 40% by 2050.

Dubai Islands

Formerly known as Deira Islands, the first phase of this massive waterfront development is now open, with several hotels and key developments launched in 2021 including Centara Mirage Beach Resort Dubai, Riu Dubai and the 2,500 outlet Souk Al Marfa. Spread across five manmade islands in northern Dubai close to the Sharjah border, Deira Islands will eventually add 40km of coastline to the emirate, including 21km of prime beachfront real estate. Deira Islands will also play host to Dubai’s second-largest shopping mall, the $1.66 billion Deira Mall, as well as more than 80 resorts and hotels.

Dubai Creek Harbour

Dubai Creek Harbour will be home to the UAE’s tallest skyscraper, the $1 billion Dubai Tower. The six million sqm development will cover an area twice the size of Downtown Dubai and feature waterfront eco-resorts, a marina and yacht club, as well as vast commercial and retail space. Several components of the development have already been completed.

Urban Tech District, Dubai

Covering an area of 140,000 sqm and overlooking Dubai Creek in the Al Jaddaf area of the city, Dubai’s new Urban Tech District (UTD) will be “the world’s largest development of its kind”, providing capacity for 4,000 workers. The new district will provide facilities for conferences, training, research, seminars, business incubation as well as various amenities. As a net zero carbon district, the precinct will also offset all its embodied carbon emissions from construction and operation.

Abu Dhabi Midfield Terminal, Abu Dhabi

Abu Dhabi International Airport’s long delayed but much anticipated $3 billion Midfield Terminal is now scheduled to open before the end of 2023. The mega facility will span an area of 742,000 sqm and initially provide capacity for up to 30 million passengers annually.

Natural History Museum, Abu Dhabi

Saadiyat Island’s latest cultural attraction, Abu Dhabi’s new Natural History Museum, promises to take visitors on a 14-billion-year journey through time and space from the origins of our universe to today. Exhibition highlights will include “Stan”, the 11.7-metre-tall T-Rex, as well as the Murchison meteorite, which crash landed in Australia in 1969. The museum, which will cover a total area of 35,00 sqm, will also have a scientific research centre.

Zayed National Museum, Abu Dhabi

Located on Saadiyat Island, this landmark and much-anticipated museum will tell the story of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, and the inspirational role he played in overseeing the UAE’s formation in 1971. The building’s main gallery will feature a collection of rare artifacts, while other halls will focus on key UAE cultural icons covering falconry and conservation; land and water use; and the country’s socioeconomic development. Islam’s historic contribution to science and technological progress will also be explored.

Guggenheim Museum, Abu Dhabi

Set to open in 2025, the first Guggenheim in the Middle East will showcase global modern and contemporary art and programming, with a specific focus on West Asia, North Africa, and South Asia (WANASA). With both Emirati and regional experts overseeing the museum’s collection and programmes, Guggenheim Abu Dhabi will provide a first-of-its-kind platform for local artists to create commissioned works and engage with global audiences. Guggenheim Abu Dhabi aims to foster a deeper understanding of how different art perspectives have shaped the interconnected histories and cultures of our time. Located in the heart of the Saadiyat Cultural District, the museum will also be an architectural landmark inspired by the vernacular architecture of the UAE and the region.

SeaWorld Abu Dhabi

The first SeaWorld to be built outside North America, SeaWorld Abu Dhabi is scheduled to open later this year on Yas Island. Spanning an area of 183,000 sqm, the marine-life theme park will cover five floors and feature aquatic habitats, rides, interactive exhibits and immersive guest experiences. The attraction will also include the UAE’s first dedicated marine research, rescue, rehabilitation and return centre, supporting regional conservation projects and with a focus on local aquatic ecosystems.

Arada Central Business District, Sharjah

The Arada Central Business District (CBD) is a commercial centre currently under development serving Sharjah’s new mixed-use community, Aljada. With 4.3 million square feet of prime leasable space located across 40 office towers, Arada CBD will accommodate up to 20,000 workers. The area’s signature feature will be a ‘green spine’, comprising of a forest park that runs the length of the district, containing shaded walkways, an amphitheatre, art installations, seating areas and green spaces. The majority of buildings will feature green rooftop terraces for events, outdoor meetings and networking. Arada CBD will also feature cafés, dining and retail spaces, as well as a Rove-branded upper midscale hotel.

Al Danah Bay, RAK

Al Danah Bay is an AED1 billion luxury beachside community featuring a resort-style retreat currently under construction in Ras Al Khaimah. Developed by Dubai Investments, the project will span an area of 86,000 square metres with 40,000 sqm of beachfront area. Comprising 209 residential properties ranging from two-bedroom townhouses to five-bedroom breakwater villas, the project will also feature a residential tower featuring 128 apartments. A four-star, 300 guestroom hotel is also under construction and will be operated by Millennium and Copthorne.

AlUla

A destination of extraordinary human and natural heritage, AlUla encompasses more than 200,000 years of unexplored human history and is one of Saudi’s landmark ‘giga projects’ transforming the kingdom into a world-leading tourism destination. Located around 650 miles north of Riyadh, AlUla is home to countless historic treasures, including the Nabatean city of Hegra – Saudi Arabia’s first UNESCO World Heritage site, the tombs of Dadan – the stone-built capital of the Dadanite and Lihyanite Kingdoms, and the ancient ruins of AlUla Old Town – a prominent pitstop for pilgrims in the 12th century. It is also earning a reputation as a hub for modern and contemporary culture, gastronomy and adventure, home to an array of restaurants, galleries and a compelling festival line up. AlUla’s Journey Through Time Masterplan (JTT MP1), launched in 2021, sets out a 15-year programme to responsibly develop the core historical area of AlUla and is underpinned by a robust sustainability charter. It is an evolving destination that is already open for business, aiming to attract two million tourists annually by 2035.

New Murabba Project

In February 2023, Saudi Arabia’s Crown Prince and Prime Minister, Mohammad bin Salman bin Abdulaziz, launched the New Murabba Development Company (NMDC), which aims to develop the world’s largest modern downtown in Riyadh. The New Murabba project, which will span some 19 sq km, will be built around the concept of sustainability, featuring green areas and walking and cycling paths to enhance quality of life by promoting healthy, active lifestyles and community activities. It will also feature an iconic museum, a technology and design university, a multi-purpose immersive theatre, and more than 80 entertainment and culture venues. The project’s focal point, however, is the ‘Mukaab’, an exceptional cubic building standing 400 metres high, 400 metres wide, and 400 metres long. A future iconic landmark, inspired by modern Najdi architectural style, the ‘Mukaab’ will be the world’s first immersive destination, offering an experience created by digital and virtual technology and the latest holographics.

Qiddiya

Located 40km from downtown Riyadh and being developed at a cost of $500 billion, Qiddiya is envisaged as the kingdom’s capital of entertainment, sports and the arts and at 334 sq km, will be more than twice the size of Walt Disney World Orlando in Florida when completed. It will feature five zones: Resort Core, City Centre, Motion Zone, Eco Zone and Golf Community. The world’s largest Six Flags theme park covering 32 hectares will be located in the Resort Core, as well as hotels and other tourism attractions. Qiddiya is also being pitched as a potential alternative location for an F1 Grand Prix in Saudi Arabia while renowned golfer and golf course designer, Jack Nicklaus, recently confirmed he is designing a championship course in the precinct, his first in Saudi Arabia.

The Arabian Highland

This recently announced US$50 billion mixed-use development located in Asir in the kingdom’s south-west extends 125km along the Red Sea coastline. The area will feature a range of internationally branded hotels and local cultural attractions, which government authorities hope will attract more than 10 million visitors to the region each year, boosting local economic development. The region’s main air hub, Abha International Airport, will be expanded to handle 10 million passengers per year.

Qiddiya Water Theme Park

Being built at a cost of US$750 million, the Qiddiya Water Theme Park will be one of the key entertainment attractions at Qiddiya, Saudi Arabia’s future capital of entertainment, sports, and culture. The tourism attraction, which will be Saudi Arabia’s first and the region’s largest water theme park, will cover an area 252,000 sqm and feature 22 rides and attractions – including nine that will be world firsts, the developer claims. The park’s design will incorporate advanced environmental systems designed to minimise the use of water through recycling in line with QIC’s sustainability practices. Some rides have been designed to use 75% less water compared to the more conventional rides found in other water parks.

Tabuk Entertainment City

Saudi Public Investment Fund (PIF) division Saudi Entertainment Ventures (Seven) is committing more than SAR1 billion (US$267 million) to the construction of a state-of-the-art entertainment destination in the city of Tabuk. Designed by architectural firm Gensler, the 72,500 sqm precinct will house a range of family friendly attractions including an indoor arena and a Discovery-branded indoor edutainment centre, alongside a Mattel Hot Wheels-branded e-karting track, while a 12-hole indoor golf course will use new technology to tailor individual experiences. A bowling alley and a cinema are also included, as are retail, food and beverage outlets. The facility is the first of 21 planned entertainment destinations being built by Seven across the Kingdom, with a total investment exceeding SAR50 billion (US$13.3 billion).

The Rig

This unique tourism attraction, which is being developed by Saudi Arabia’s Public Investment Fund (PIF), will be designed to resemble an offshore oil platform, and will be situated in the Arabian Gulf and is set to open in 2025. Covering an area of more than 150,000 sqm, the Rig will offer a range of hospitality offerings and aquatic sporting experiences, as well as three hotels and multiple F&B outlets.

Six Flags Qiddiya

The first Six Flags branded theme park in the Middle East and North Africa, Six Flags Qiddiya will cover an area of 320,000 sqm and feature 28 rides and attractions, of which 10 will be thrill rides, with 18 rides designed for families and young children. Each ride is being designed exclusively for Qiddiya and will embody the rich cultural heritage of the location as well as Saudi Arabia. The theme park will be home to five signature rides that will break 10 world records including: Falcons Flight, the world’s tallest, fastest and longest coaster; Sirocco Tower, the world’s tallest, free-standing shot tower ride; Gyrospin, the world’s tallest pendulum ride; Spitfire, the world’s tallest inverted top hat coaster; and Iron Rattler, the world’s tallest tilt coaster. The rides and attractions at the theme park will be spread across six immersive lands: The City of Thrills, Discovery Springs, Steam Town, Twilight Gardens, Valley of Fortune, and Grand Exposition.

Darin and Tarout Island Development

The US$703 million redevelopment of Darin and Tarout Island will focus on preserving the cultural and historical heritage of the island, revitalising its natural and environmental sites, and boosting its tourism economy. Major projects earmarked for the development include the revitalisation of Darien Castle, an expansion of the island’s airport, planting of a large mangrove forest, and the construction of several hotels and eco-lodges. As much as 48% of the island’s area will be dedicated to public parks, waterfronts, roads and facilities.

Soudah

Located in Saudi Arabia’s Asir region, this US$3 billion luxury mountain destination will include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions. Soudah Development Company (SDC) aims to develop Soudah and Rijal Alma’a into a repeat, year-long sustainable destination for residents and visitors that will contribute an estimate of US$8 billion to the Kingdom’s cumulative GDP by 2030. The goal is to attract more than two million visitors annually, creating 8,000 new hospitality and tourism jobs by 2030.

National Rail Extension

TIn 2022, Saudi authorities revealed ambitious plans to more than double the size of the country’s national rail network, adding 8,000km of rail services to its existing inventory of 5,500km. Saudi Arabia currently operates three major railway services, including the 2,750-kilometre North-South line and the high-speed line linking the Holy Cities of Makkah and Madinah. The expansion plan calls for the construction of the Kingdom’s first east-west rail services, with a highlight being the development of services linking Riyadh and Makkah. The plans also call for a railway connections with country’s southeast, such as the port city of Jazan. Finally, a host of new feeder lines are slated for construction.

Riyadh Metro

One of the region’s largest urban infrastructure projects, the $23 billion Riyadh Metro is set to finally open in the second quarter of this year. Comprising six separate rail lines and 84 stations spanning a total length of 176 km, the Metro forms the backbone of Riyadh’s new public transportation system. It is anticipated the service will carry up to 3.6 million passengers per day when fully operational.

Diriyah

The Diriyah Gate Development Authority (DGDA) is the entity appointed to oversee the transformation of Saudi Arabia’s most important historical and cultural site, Diriyah, the birthplace of the First Saudi State and the ancestral home of the House of Saud. DGDA is responsible for a 194-sq km area of land and is currently transforming 14 sq km as part of its US$50.6 billion giga-project to re-establish Diriyah as the beating cultural heart of the kingdom, creating a leading tourism destination where heritage and history is respected, protected, and cultivated. The jewel of Diriyah – and the kingdom – is the UNESCO World Heritage Site At-Turaif, which opened in November, as did the development’s new dining destination, Bujairi Terrace. DGDA has also curated a collection of 38 hospitality brands, with properties set to open over the next few years across two of DGDA’s districts – Diriyah and Wadi Safar.

Jeddah Central Project

The $20 billion redevelopment of Jeddah’s waterfront corniche is a long-term project that covers an area of 5.7 million sqm and will include a range of five-star hotels, retail and F&B outlets and museums. Other key attractions will include a state-of-the-art oceanarium, an opera house and a sports stadium. Phase one of the project, which is currently under development, will include the creation of one of the largest public beaches in Jeddah, alongside a new pier and marina facilities. The entire project is scheduled for completion in 2027.

Soudah, Where Adventure Meets Tranquility

QATAR

Hamad International Airport Phase B expansion

In the wake of hosting the region’s first ever Football World Cup, Qatar’s main international air hub has launched the final phase of its expansion plan, which will bring its total annual passenger capacity to 60 million-plus annually. Phase B, as it is known, will focus on extending the airport’s concourse D and E to boost capacity from the current 53 million passengers per annum. The expansion also includes the addition of 11,720 sqm of landscaped retail and F&B space, as well as a 9,000 sqm Al Mourjan lounge located above the retail space with dramatic views looking towards the tropical garden. The lounge will include additional spas, gymnasiums, restaurants and business centres as well as other passenger facilities.

Bahrain Metro

The first phase of the Bahrain Metro – comprising two lines with a total length of 29km and served by 20 stations – is scheduled to commence operations in 2027. The entire network, which will cover a total distance of almost 110 km, is being built at a cost of US$2 billion. When complete, the service will feature driverless trains capable of transporting 43,000 passengers per hour.

Bahrain Sports City

This integrated sports district, which is being developed at a cost of $467 million, will be located near to the Bahrain International Circuit in Sakhir. Highlights will include an international football stadium with capacity for 50,000 spectators as well as training pitches, an Olympic-sized swimming pool and other facilities.

Al Ghous Avenue Coastline

The Al Ghous Avenue Coastline, which is being built to the tune of BD22.1 million (US$58.8 million) in the Muharraq Governorate, will cover 80,500 sqm. It will feature 17 commercial outlets alongside restaurants and cafés, including hanging and floating venues, plus a maritime sports centre, health club and space for food trucks. It’s one of two new major tourism projects in the Governorate, with the Galali Coastline almost complete. In April 2021, the Bahraini government announced eight tourism projects worth BD136.1 million ($362.2 million), including the Bahrain International Exhibitions and Conventions Centre, Dive Bahrain, the revamp of the Old Manama Suq, Bahrain Bay Coast and the Amphibious Duck Bus.

BAHRAIN

Khazaen Economic City

Oman’s first giga project, Khazaen Economic City (KEC), will cover an area of 52 million sqm upon completion. In addition to ports and other economic infrastructure, KEC will feature hotels, commercial areas and entertainment zones. Located in Barka to the north of Muscat, it is the largest public-private partnership project currently underway in the Sultanate.

Yiti Integrated Tourism Development

The Yiti Integrated Tourism Development is described by developer OMRAN Group as “a symbol of urbanisation and sustainability in the Sultanate of Oman”. Located in Muscat, spanning 11 million sqm of the Sultanate’s coastline, this upcoming sustainable destination will be distinguished by its rich environmental diversity and unique sustainable experiences. One of the largest integrated tourism developments in Oman, the project is aligned to the Oman Vision 2040 economic diversification strategy. The master-planned development will feature residential and resort-style amenities, alongside watersport attractions and a range of commercial, retail and leisure facilities.

Al Sahel Tourism project

Oman’s Qurayyat Development Company recently revealed plans to develop a new US$1 billion tourist resort in Al Sahel, which lies near the small fishing village of Qurayyat about 80 km south-east of Muscat. To be developed in three phases, the first phase of the development will cover an area of 130 hectares and will feature 400 homes, a 220-key four-star resort, and an equestrian and camel riding club. The second and third phases will see the construction of a golf academy, luxury waterfront villas, and new three and five-star hotels featuring 150 and 200 keys respectively. The project also includes the addition of a floating berth to the fishing port to moor ferries and yachts.

Kuwait Entertainment City

Kuwait’s new mega-tourism attraction, Kuwait Entertainment City, will replace an existing precinct by the same name, which has stood in the Al-Doha area since 1984. The new entertainment city will cover an area of 2,650 million sqm and will feature various themed areas, rides, and live entertainment venues.

Kuwait International Airport expansion

The US$1.4 billion expansion of Kuwait’s international air hub is designed to boost overall capacity to 25 million passengers by 2025. The airport’s new, state-of-the-art Terminal 2, which is scheduled to open in later this year, will span four floors and will include 120 check-in desks, 30-51 aircraft contact stands, and an automated baggage handling facility capable of processing almost 3,000 luggage items an hour. Other new developments include a multi-storey car park, taxiways, and aprons.

New Administrative Capital, Egypt

Located 45km east of Cairo, the New Administrative Capital is one of Africa’s largest infrastructure projects. Developed at a total cost exceeding US$58 billion, the city is designed to be a hub for the Egyptian government and will house an estimated 6.5 million residents. Major hospitality, retail and leisure facilities are planned, while the city will be linked to Cairo by a 100km-long monorail, which is being developed at a cost of US$4 billion.

New Alamein City, Egypt

This new city located on the north-west coast of Egypt will feature dozens of hotels, resorts and leisure attractions when it is completed in the late-2020s. One of the first major projects to be commissioned in the city is a residential and hospitality project comprising of three residential towers, a commercial tower, and a hospitality tower, each ranging from 30-40 floors. The 40-floor hospitality tower will feature retail, leisure and dining services, and other amenities, with a total built up area of 215,000 sqm.

THE RITZ-CARLTON, BAKU SETS A NEW STANDARD OF LUXURY IN THE COSMOPOLITAN CAPITAL OF AZERBAIJAN

Located in the heart of Azerbaijan’s capital, The Ritz-Carlton, Baku invites guests to immerse themselves in the country’s fascinating culture.

Reaching an impressive 33 stories, the Hotel offers 190 spacious guestrooms and suites, many of which have private balconies and terraces. The Presidential Suite offers 608 square meters of living space, making it the largest suite in the city. World-class event and meeting facilities, unique concepts of culinary journey, exclusive Club Lounge and The Ritz Carlton Spa combined with the legendary Ritz-Carlton service make it an exquisite venue that will exceed guests’ expectations.

30

YEARS

OF

ARABIAN TRAVEL MARKET

•1994

The first Arabian Travel Market (ATM) takes place at Dubai World Trade Centre with 300 companies from 52 nations participating and 7,000 trade visitors attending. The event is inaugurated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who in 1994, was Minister of Defence. He was appointed Crown Prince of Dubai the following year (1995), a role he held until 2006 when he assumed his current roles. Today, ATM facilitates $2.5 billion of industry deals and attracts thousands of exhibitors and travel trade visitors from around the world through its live and virtual events.

Arrow-circle-up The first ATM takes place at DWTC

•1995

ATM’s venue temporarily moves across the Gulf to the Bahrain International Exhibition Centre, but returns to Dubai the following year where it has been staged ever since.

Bahrain International Exhibition Centre Arrow-circle-up

•1997

International visitor numbers to the fourth edition of ATM shoot up by 41% as the Middle East’s travel and tourism industry grows at pace.

Visitor numbers shoot up in 1997 Arrow-circle-right

•1998

The Jordan Tourism Board (JTB) is officially launched at the 1998 edition of Arabian Travel Market as an independent public-private sector partnership committed to utilising marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in international markets. Jordan’s Minister of Tourism, Nayef Fayez, attends Arabian Travel Market in 2022 and later in the year, its sister show, World Travel Market London, briefing stakeholders on Jordan’s recovery path from the COVID-19 pandemic fallout.

Arrow-circle-up Jordan’s Minister of Tourism, Nayef Fayez, at WTM London 2022

•2002

ATM launches the hosted Meridian Club, an exclusive club for senior travel buyers. The Meridian Club is now called the ATM Buyers’ Club.

Arrow-circle-up Meridian Club is now called the ATM Buyers’ Club

•2003

ATM celebrates the 10th anniversary edition of the show with 783 exhibitors and 12,111 visitors. A total of 695 journalists cover the event along with 982 VIP guests arriving onsite. There are 60 new stand holders, among them, national pavilions from Saudi Arabia, Sri Lanka and Pakistan. Today, Saudi Arabia’s travel and tourism sector is out in force at ATM, with stands from key stakeholders playing a key role in bringing Vision 2030’s goals to fruition. The Saudi Tourism Authority (STA) is a major event sponsor.

Arrow-circle-up The Saudi Tourism Authority (STA) is today, a major ATM sponsor

GT Media ME Ltd launches the first ATM Yearbook, ’20 Years in Travel’, to mark the 20th anniversary of the region’s leading travel industry business event. The show records a 14% year-on-year increase in overall attendance and is attended by several members of the Dubai royal family including His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. His Highness Sheikh Maktoum bin Mohammed bin Rashid al Maktoum, Deputy Ruler of Dubai, opens the show with the traditional ribbon-cutting ceremony in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of the Emirates Group and Chairman of Dubai World, as well as His Excellency Helal Saeed Almarri, Director General, DTCM & CEO DWTC.

Arrow-circle-up His Highness Sheikh Maktoum (middle) opens ATM 2013 in the presence of Sheikh Ahmed (left), Helal Almarri (right) and Reed's Mark Walsh (far right)

•2007

ATM 2007 features a host of initiatives, including an expanded seminar programme, an upgraded media centre and a new dedicated area for travel technology. The show occupies 24,600 sqm showcasing 2,600 exhibitors. His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of the Emirates Group and Chairman of Dubai World, opens the show in an official ribbon-cutting ceremony.

Arrow-circle-up HH Sheikh Ahmed opens the 2007 edition of ATM

•2008

The Emirates revolving globe, pictured here in 2008, became a focal point of Arabian Travel Market for many years. This innovative stand, featuring meeting rooms inside, would turn slowly throughout the day.

Arrow-circle-up The Emirates revolving globe adds ‘wow’ factor in 2008

•2012

In 2012, ATM launches the UNWTO Industry Forum, playing host to tourism ministers from around the world. More than 17,500 visitors attend the show with Buyers Club attendance increasing by 38%. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai officially opens the 2012 event.

Arrow-circle-up More than 17,500 visitors attend ATM in 2012

•2015

TWENTY YEARS IN TRAVEL

The 22nd edition of Arabian Travel Market is the most successful to date, recording a 15% increase in influential visitors and generating $2.5 billion in industry deals.

Arrow-circle-up ATM 2015 generates $2.5 billion in industry deals

Arrow-Circle-Down The very first ATM Yearbook is launched

ARROW-CIRCLE-LEFT His Highness Sheikh Mohammed attends the 2013 event

ATM celebrates its 25th edition attracting almost 40,000 industry professionals, with representation from 141 countries. GT Media publishes the ATM Yearbook 2018, ‘25 Years in Travel’ mark the occasion. His Highness Sheikh Maktoum bin Mohammed bin Rashid al Maktoum, Deputy Ruler of Dubai, officially inaugurates the show. He is joined by Nick Pilbeam, Divisional Director of ATM organiser, Reed Travel Exhibitions, and other senior officials, who embark on a tour of the exhibition.

Clockwise from left: His Highness Sheikh Maktoum inaugurates ATM 2018 and tours the show

ATM Yearbook 2018, ‘25 Years in Travel’

Simon Press, Senior Exhibition Director, ATM and His Excellency Ahmed Khalifa Al Falasi, CEO of Corporate and Investment, DTCM cut ATM's 25th anniversary cake

Everyone celebrates the 25th anniversary

HH Sheikh Maktoum with Reed's Nick Pilbeam

From top to bottom: Awesome Awaits at ATM

The girls at Millennium know how to put on a show ATM is super cool

Virtually real at ATM 2018

Toon time at Warner Bros. World Abu Dhabi

•2019

There’s never a dull moment at ATM, with the 2019 edition presenting plenty of Insta-worthy moments.

•2020

Addressing the opportunities and challenges directly impacting the travel and tourism industry amid the COVID-19 global health pandemic and beyond, ‘ATM Virtual’ launches, attracting 12,000 attendees from 140 countries around the world with more than 11,000 video meetings and 24,000-plus webinar views over the course of three days. In the opening session, Sir Tim Clark, President of Emirates Airline, outlines the impact of COVID-19 on the aviation industry, as well as the measures implemented by the company in response to the pandemic. “I don’t think in my career I have seen anything like this; it is a huge structural change to our industry. In general terms, we have seen a US$15 trillion torpedo hit the global economy and its crippled many, many sectors, with transportation and leisure just a few of the casualties.”

Emirates’ Sir Tim Clark speaks at ATM Virtual

Having a ‘wheely’ good time on the Abu Dhabi stand

Everyone glows at an official ATM party

Virtual reality at ATM

The ATM Yearbook 2019 hits the stands

Getting a leg-up at the ATM party

Clockwise from left: Does my robot look big in this?

•2021

ATM 2021 is the first international travel trade event to take place in person after the pandemic and marks the show’s first-ever hybrid edition. The in-person show, themed 'A New Dawn for Tourism', is staged in Dubai from May 16 to 19 and ATM Virtual runs the following week from May 24 to 26, enabling those who could not travel, to experience the show. It’s also the first Arabian Travel Market where face-mask-wearing is mandatory and sanitiser stations are the norm, plus Israel makes its debut as an exhibitor following the historic Abraham Accord signing between the country and the UAE and Bahrain.

flydubai adds a fun element to its stand

2021 - the year of QR code contact swapping

Sanitiser stations become the norm

So do fist-bump greetings

A sign of the times –destination-branded face masks

Clockwise from top: The Dubai stand was busier than ever

•2022

‘The Future of International Travel and Tourism’ is the theme for ATM 2022, which is once again, a hybrid event. The live show takes place from May 9 to 12 and the virtual event runs from May 18 to 19. His Highness

Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of the Emirates Group and Chairman of Dubai World, opens the event, accompanied by His Excellency Helal Saeed Almarri, Director-General of Dubai’s Department of Economy and Tourism (DET); Vasyl Zhygalo, Portfolio Director, RX Global; Danielle Curtis, Exhibition Director Middle East, ATM; and a host of other VIPs who embark on a tour of the show floor as the four-day event gets underway. The event is more than 85% larger than ATM 2021 in terms of floorspace and features 1,500 exhibitors, with representatives from 158 global destinations.

Clockwise from bottom left: Royalty and VIPs tour the show floor

ATM 2022 is busier than ever

The show is packed to the rafters Emirates’ new Premium Economy product impresses

Europe is one region well represented at ATM demonstrating the show's global exhibitor appeal

Everyone loves a dance at the official ATM party

Jamaica exhibits for the first time in 2022

ATM 2023 celebrates its 30th edition, features more than 34,000 participants from 150-plus destinations and is staged under the theme ‘Working Towards Net Zero’. GT Media ME Ltd publishes a special-edition ATM Yearbook 2023, ‘30 Years in Travel’

YEARS IN TRAVEL

30 YEARS IN TRAVEL

1994

Bahrain Airport Company completes a major expansion and refurbishment programme at Bahrain International airport in March 1994. A new $100 million terminal is inaugurated, expanding capacity to 10 million passengers a year.

1995

Sealine Beach Resort opens as Qatar’s first leisure destination. Owned by Qatari brand Katara Hospitality, today the five-star resort is managed by Murwab Hotel Group and remains a hotspot for local and international holidaymakers.

1996

Dubai launches the highly successful Dubai Shopping Festival (DSF), an annual event that has grown into a seven-week extravaganza of daily deals, immersive competitions, raffle draws and memorable events.

1997

Dubai-based Jumeirah Hotels & Resorts is founded with the aim of establishing a world-class portfolio of luxury hotels and resorts. Its first project is the Jumeirah Beach Hotel.

1998

UNESCO crowns Sharjah the Islamic Culture Capital of the Arab region for the first time, a title it receives again in 2014, acknowledging its role in preserving and promoting the region’s cultural heritage.

Bahrain International Airport

Sealine Beach Resort

Jumeirah Beach Hotel

Dubai Shopping Festival

Sharjah’s Al Noor Mosque

The world’s first seven-star hotel, the iconic, sailshaped Burj Al Arab, operated by Dubai-based Jumeirah Group, welcomes its first visitors.

2002

Emirates Airline makes history as the first airline to sign up to buy the A380 and today (2023), operates a 112-strong fleet of the double-decker workhorse. The carrier also launches its successful Skywards loyalty programme.

Dubai attracts five million visitors, almost 15% of the 37.4 million tourists visiting the MENA region that year. Visitor numbers peaked at 16.74 million in 2019, and its target is now 40 million by 2031.

2003

2001

The tragic events of 9/11 severely impact the tourism industry, with arrivals in the last four months of the year down 11% globally and slumping 30% in the Middle East, the worst-hit region.

The UAE launches two new airlines – full-service national carrier Etihad Airways, based in Abu Dhabi, and Air Arabia, the Middle East’s first low-cost carrier, operating from Sharjah.

Burj Al Arab

Etihad Airways launches in 2003

The Emirates A380

2001 ME arrivals slump 30%

Dubai attracts five million visitors in 2002

2004

2007

Bahrain hosts the Middle East’s first Formula One race at Bahrain International Circuit on April 4. The kingdom received the ‘Best Organised Grand Prix’ award from the FIA.

2005

Dubai’s hotels record the world’s highest occupancy race in the first nine months of the year at 85.9%, a Deloitte report reveals.

Dubai’s hotels record the world’s highest occupancy race in 2005

2006

The Middle East’s travel and tourism industry is expected to generate $147.6 billion of economic activity in 2006, growing to $279.4 billion by 2016, according to WTTC forecasts.

ME tourism industry to generate $147.6 billion of economic activity in 2006

The Gulf’s hospitality industry bucks negative global economic trends, registering double-digit growth, with more than $70 billion committed to hotel and tourism developments in the UAE alone.

The Gulf’s hospitality industry bucks negative global economic trends

2008

Dubai’s first and only low-cost carrier, flydubai, launches operations from Dubai International’s T2, and pink Palm Jumeirah mega resort, Atlantis, opens to guests.

Atlantis opens to guests

Bahrain International Circuit

Lebanon receives a record 1.9 million tourists, up 39% on 2008, and a figure that exceeds visitor numbers achieved prior to the country’s civil war when Beirut was dubbed the “Paris of the Middle East”.

Dubai’s second airport, Al

International, opens on June 27 for cargo operations. Passenger flights follow in 2013. When completed it will have capacity for 160 million passengers annually.

Emirates Airline signs US$18 billion deal with Boeing for 50 new aircraft, marking the largest deal in the aircraft manufacturer’s history.

Dubai wins its bid to host EXPO 2020 bid, with an ambitious goal to boost tourism figures by attracting more than 25 million visitors. The Burj Al Arab joins the city wide celebrations.

The ‘Burj’ celebrates the Expo bid win

Beirut, the “Paris of the Middle East”.

Emirates signs $18bn deal with Boeing

Maktoum

Abu Dhabi International

Construction begins on Abu Dhabi International airport’s landmark Midfield Terminal Complex. It is due for total completion in 2023.

2012

2013

2011

Al Maktoum International opens in 2010

Dubai International (DXB) takes over London Heathrow to become the world’s busiest airport for international passenger traffic (68.9 million versus 67.8 million passengers respectively).

2015

DXB becomes world’s busiest airport

Tourism contributes $36.4 billion to the UAE’s GDP, according to the country’s Minister of Economy, and generates $194.5 billion or 8% of the Middle East region’s GDP, says the WTTC.

Tourism contributes $36.4 billion to the UAE’s GDP in 2015

2016

Accor, then AccorHotels, opens two hotels in Tehran, marking the first time an international hospitality company has operated properties in Iran since 1979, while Marriott grows its Middle East portfolio to 238 properties following its Starwood acquisition.

SCTH President Prince Sultan bin Salman says Saudi Arabia will become “one of the biggest players” in global tourism following news that $800 million will be invested in the sector, as part of Vision 2030 launched the previous year.

2017: Saudi will become “one of the biggest players” in global tourism

2018

Ras Al Khaimah bags a Guinness World Record with the world’s longest zipwire, Jebel Jais Flight. It travels 2,831.88 meters across the emirate’s Jebal Jais mountain at 150kph.

Jebel Jais Flight

Accor opens two properties in Tehran

On September 27, 2019, Saudi Arabia introduces an e-visa programme, enabling the citizens of 49 countries to register and apply for a visa online before their visit.

Expo 2020 Dubai, an event 10 years in the making, opens to the public on October 1, 2021, with more than 192 countries participating. When it draws to a close on March 31, 2022, the 182-day event has attracted 24.1 million visits.

The global tourism sector is decimated by the COVID-19 pandemic, with international tourist arrivals down 74% on 2019 figures to 0.5 billion (from 1.5 billion). Dubai is one of the first destinations globally to reopen its borders to international travellers.

2022

Hosted in Qatar, the Middle East’s first FIFA World Cup™ kicks off in November and in its first two weeks, welcomes more than 600,000 visitors from around the world. Argentina wins the final against France at Lusail Stadium.

2023

Dubai’s Ruler, His Highness Sheikh Mohammed bin Rashid Al Maktoum approves the design for air taxi stations (vertiports) during the World Government Summit. Dubai will become the first city globally with a fully developed vertiport network, with a view to air taxis taking off within three years.

Dubai will operate air taxis within three years

Saudi introduces its first e-visa programme

Qatar’s Lusail Stadium

The COVID-19 pandemic decimates the travel sector

2020 2021

Expo 2020 Dubai

POWER

Thirty influential leaders in the Middle East travel and tourism industry

HH Sheikh

Mohammed

bin

Rashid Al Maktoum, UAE Vice President, Prime Minister, Minister of Defence, and Ruler of Dubai

HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, Minister of Defence and Ruler of Dubai, is recognised among the Arab world’s most visionary leaders, having overseen Dubai’s emergence as one of the greatest cities and most-popular tourism and business destinations on the planet.

Born in 1949, Sheikh Mohammed received his early education in Dubai, before relocating to the UK where he completed his tertiary and military studies.

In 1971, he was appointed Minister of Defence in the first federal government and during this period, Sheikh Mohammed was assigned the task of administering several major infrastructure projects in Dubai, the most important of which were Dubai Drydocks, the largest in the Middle East region, and Dubai International Airport.

In 1995, he was appointed Dubai’s Crown Prince and began to enact his vision to transform Dubai into an international trade and tourism hub. From the mid-1990s, he spearheaded some of the emirate’s largest initiatives and most important projects, launching the Dubai Shopping Festival (1995); Dubai Internet City (2000); Dubai Media City (2001); Dubai Electronic Government (October 2001); the Palm Island Project (2001); Dubai International Financial Centre (DIFC) Dubai's Medical City (2002); Knowledge Village (2003); and the Dubailand project (2004).

On January 4, 2006, Sheikh Mohammed became the Ruler of Dubai after the death of his brother, the late Sheikh Maktoum bin Rashid Al Maktoum.

Since then, Dubai has grown at a remarkable pace and is now recognised among the world’s top five most popular tourism destinations and a global hub for finance, commerce and trade.

Sheikh Mohammed was among the first

Arab leaders to recognise the importance of tourism to economic diversification and continues to position the sector as a crucial pillar of Dubai’s long-term growth story. Highlighting his approach in this respect was his decision to merge Dubai Economy and Dubai Tourism – two of his government’s most important departments – in 2021.

Sheikh Mohammed has tasked Dubai’s Department of Economy and Tourism with increasing the number of tourists visiting Dubai by 40% to 25 million visitors by 2025, while establishing the emirate among the world’s top five global cities.

Other landmark initiatives launched in recent years by Sheikh Mohammed include the Dubai Economic Agenda (D33), which

aims to double the size of Dubai’s economy by 2033 and includes 100 transformational projects, as well as the 2040 Urban Master Plan, which calls for an increase in the amount of land dedicated to hotels and tourism activities by 134% compared with today. Speaking earlier this year during the launch of D33, Sheikh Mohammed outlined his vision for Dubai over the coming decade: “2033 will mark 200 years since the foundation of Dubai: the year in which Dubai will be the most important global business centre, and by then we would have completed the D33 Agenda.

“We know our economic path over the next decade.

“The world makes way for those who know what they want.”

HH Sheikh Ahmed bin Saeed Al Maktoum

In an illustrious career spanning more than 35 years, Sheikh Ahmed has overseen Dubai’s emergence as one of the world’s most important aviation hubs and the remarkable growth of its flag carrier, Emirates Airline.

Sheikh Ahmed launched his career in aviation in 1985, when he was appointed President of the Dubai Department of Civil Aviation (DCA) – the governing body that oversaw the activities of Dubai International Airport and Dubai Duty Free, among others. Emirates launched in the same year, with Sheikh Ahmed named Chairman. As the airline grew rapidly, he also assumed the title of Chief Executive of Emirates Airline & Group, which includes dnata – the region’s leading travel services and ground handling company, and other

aviation-related entities. In 2007, Sheikh Ahmed was named President of the newly incorporated Dubai Civil Aviation Authority (DCAA) and Chairman of Dubai Airports, the regulatory body responsible for the city’s two international air hubs, Dubai International and Dubai World Central.

Under his guidance, Dubai International has grown to become the world’s busiest airport for international passenger traffic with a network of more than 260 destinations served by more than 140 airlines. In 2022, the airport demonstrated its leading role in driving the global aviation sector’s post-pandemic recovery, posting 127% year-on-year passenger traffic growth. Much of the airport’s success can be owed to its largest tenant,

Emirates, which is today the world’s largest operator of Boeing 777s and Airbus 380s, with a route network spanning 158 destinations in 85 countries. Under Sheikh Ahmed’s guidance, Emirates itself posted a record 2022-23 half-year net profit of AED 4.2 billion (US$ 1.2 billion).

In 2009, Sheikh Ahmed added another achievement to his impressive resume, when he spearheaded the launch of Dubai’s first budget airline, flydubai.

As Chairman, he has overseen the airline’s rapid development into one of the region’s largest low-cost carriers, operating more than 800 flights per week to more than 100 destinations worldwide.

Sheikh Ahmed has a bachelor’s degree from the University of Denver, Colorado, USA and was granted a fellowship of the UK-based Royal Aeronautical Society in 1994. In 2013, he was presented with an honorary Degree of Doctor of Science from City University London – Cass Business School.

President of Dubai Civil Aviation Authority & Chairman and Chief Executive, Emirates Airline & Group

HE Ahmed Al Khateeb Minister of Tourism of Saudi Arabia

As Minister of Tourism for Saudi Arabia, HE Ahmed Al Khateeb is tasked with overseeing one of the world’s most ambitious national tourism agendas, which aims to establish the kingdom among the world’s leading destinations, attracting 100 million visitors, by 2030.

Al Khateeb brings to his role more than 25 years’ experience in investment and financial services, holding senior-level positions with respected names including Riyadh Bank, SABB Bank and Jadwa Investment Company.

During his career, he has established, managed and restructured a number of governmental agencies and companies.

A former advisor to the Saudi Royal Court, Al Khateeb was appointed the country’s Minister of Health in 2014 before being named the inaugural president of Saudi Arabia’s General Entertainment Authority in 2014.

Al Khateeb is currently leading a number of important entities in Saudi Arabia including Diriyah Gate Development Authority, Quality of Life, Saudi Arabian Military Industries (SAMI), the Saudi Fund for Development (SFD), Saudi Tourism Authority (STA), Tourism Development Fund (TDF) and the Saudi Red Sea Authority (SRSA). He is a graduate of King Saud University and has a Diploma in Wealth Management from Dalhousie University, Canada.

HE Mohamed Khalifa Al Mubarak Chairman of the Department of Culture & Tourism — Abu Dhabi (DCT Abu Dhabi)

As Chairman of DCT Abu Dhabi, HE Mohamed Khalifa Al Mubarak has overseen the organisation’s efforts to conserve and promote Abu Dhabi’s rich heritage and culture, leveraging its assets to develop distinctive experiences designed to enrich the lives of visitors and residents. Under his leadership, DCT Abu Dhabi has achieved remarkable milestones including the opening of Louvre Abu Dhabi in 2017, recognised as one

of the world’s most iconic cultural attractions, as well as the reopening of Qasr Al Hosn, the oldest landmark in Abu Dhabi, representing the emirate’s evolution into a modern, global metropolis.

Al Mubarak is also Chairman of Aldar Properties, the emirate's leading real estate development company, as well as Miral Asset Management, where he has led the transformation of destinations such as Yas Island.

HE Helal Saeed Almarri Director General, Dubai’s Department of Economy and Tourism

Helal Saeed Almarri leads Dubai’s Department of Economy and Tourism (DET), the recently merged government entity responsible for steering the growth of Dubai’s tourism sector.

He is also head of Dubai World Trade Centre Authority (DWTCA), the region’s largest conference, exhibition and events host and organiser. Almarri was a higher committee member for the Dubai Expo 2020 bid organisation and holds several board memberships of public and private organisations, including Dubai Chamber of Commerce and Industry, Dubai Events and Promotions Establishment, International Humanitarian City, ARAMEX and Taaleem Education. Almarri graduated with an MBA from the London Business School and is a certified chartered accountant by the Institute of Chartered Accountants in England and Wales.

Fahd Hamidaddin CEO and Member of the Board of the Saudi Tourism Authority

As CEO and Member of the Board of the Saudi Tourism Authority, Fahd Hamidaddin is responsible for growing Saudi Arabia’s tourism industry in collaboration with public and private stakeholders, while promoting the Visit Saudi destination brand.

A veteran of the kingdom’s tourism sector, Hamidaddin previously served as chief of investment, strategy and tourism marketing officer for the Saudi Ministry of Tourism.

He played a key role in launching Saudi Arabia’s e-visa programme, which has paved the way for a significant rise in international visitation to the kingdom.

In addition to sitting on the board of the Saudi Tourism Authority, Hamidaddin is also a member of the board of trustees for the Prince Mohammad bin Salman College for Business and Entrepreneurship, the board of the General Authority for Conventions and Exhibitions and several government committees.

HE Saleh Mohamed Al Geziry

Director General for Tourism Sector at the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)

HE Saleh Mohamed Al Geziry is playing a key role in positioning Abu Dhabi as a world-class destination, through DCT Abu Dhabi’s strategic planning and innovative initiatives.

Prior to joining DCT Abu Dhabi in 2022, Al Geziry spent five years as Director General of Ajman Tourism Development Department.

He has also previously been employed in senior roles for Meraas Holding and Dubai’s Department of Tourism & Commerce Marketing.

Al Geziry has been recognised for his contributions to the industry and has received several awards, including the Abu Dhabi Award for Excellence in Government Performance.

HE Abdulla Bin Touq Al Marri

UAE

Minister of Economy

HE Abdulla Bin Touq Al Marri has served as the UAE’s Minister of Economy since July 2020. He is also Chairman of the UAE General Civil Aviation Authority, UAE International Investors Council, and CSR UAE Fund’s Board of Trustees.

Al Marri formerly served as the head of Securities and Commodities Authority and was Director General of the Executive Office of HH Sheikh Mohammed bin Rashid Al Maktoum. He was part of the high-profile team behind the launch of ‘Area 2071,’ the nucleus of the future envisioned in the UAE Centennial Plan 2071.

Al Marri also served as the CEO of the Dubai

Future Foundation, enabling him to play a vital role in the successful launch of Dubai 10X and other initiatives of national importance. The Dubai 10X initiative, in particular, aims to strengthen the emirate’s bid to become the city of the future.

Al Marri is known for his expertise in innovation and technology, and his contributions have helped position the UAE as a global leader in these fields. He has also been a strong advocate for entrepreneurship and small and medium-sized enterprises, promoting policies and initiatives that support their growth.

HE Reem Ebrahim Al Hashimy

UAE Minister of the State for International Cooperation

Her Excellency Reem Al Hashimy was appointed to the UAE Cabinet as Minister of State in February 2008. Eight years later in February 2016, she was sworn in as Minister of State for International Cooperation, in the UAE’s Ministry of Foreign Affairs and International Cooperation. Prior to this, Reem led the UAE’s bid to host the World Expo 2020 in Dubai. She served as Managing Director of the highly successful Expo 2020 Dubai mega-event, following which she was appointed CEO of Expo City Dubai Authority, under the chairmanship of His Highness Sheikh Ahmed bin Saeed al Maktoum. Reem also manages the Vice President’s Office for Political Affairs.

HE Mariam bint Mohammed Saeed Hareb Almheiri

UAE Minister of Climate Change and Environment

HE Mariam bint Mohammed

Saeed Hareb Almheiri was appointed UAE Minister of Climate Change and Environment in 2017 and has since played a critical role in shaping the country's efforts towards promoting sustainable development and combating climate change.

Almheiri has previously held several key positions in the UAE government including Minister of State for Food Security and Assistant Undersecretary for Water Resources and Nature Conservation at the Ministry

of Climate Change and Environment. She has also served as a member of the Federal National Council and played an active role in advancing policies related to education, health, and environmental sustainability.

Almheiri is known for her commitment to preserving the UAE's natural resources. She has been instrumental in launching several initiatives to promote sustainable development and green growth, including the National Climate Change Plan and the UAE Green Agenda 2030.

HE Fatim-Zahra Ammor Minister of Tourism, Morocco

Fatim-Zahra Ammor is an accomplished business leader who has served as Morocco’s Minister of Tourism since October 2021. Prior to her appointment as Minister, Ammor held several highlevel positions in both the public and private sectors, including as CMO of Morocco’s Akwa Group and General Commissioner of the Moroccan Pavilion at Expo Milano 2015. She has also been instrumental in the development

of several tourism projects in Morocco, including the Marrakech Museum of Photography and Visual Arts. Ammor is passionate about promoting Morocco as a world-class tourism destination and is committed to ensuring that the sector contributes to the country's economic and social development. She is also a strong advocate for sustainable tourism practices and has worked to develop initiatives that promote responsible tourism in Morocco.

Issam Kazim CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM)

Issam Kazim has served as CEO of Dubai’s Department of Tourism & Commerce Marketing since 2014.

Kazim is widely respected for his strategic vision, innovative leadership, and commitment to the growth and development of Dubai's tourism sector and broader economy. He is playing a

key role in the development of Dubai's tourism strategy, which aims to attract 25 million visitors annually by 2025, an ambition that would make it the world’s most-visited destination.

Kazim is a graduate of the prestigious IESE Business School and a member of the Dubai Media Council.

HE Khalid Jasim Al Midfa Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA)

With more than 20 years’ professional experience helping to shape the growth of Sharjah’s tourism-led economy, HE Khalid Jasim Al Midfa has marked various achievements during his time with the SCTDA, with a highlight coming in 2014 when the Organisation of Islamic Cooperation declared the emirate the Capital of Islamic Culture.

Al Midfa has held several key positions

in the Sharjah government, including as the Director-General of Sharjah Media City (Shams) and a board member of the Sharjah Chamber of Commerce and Industry.

He has been instrumental in launching several initiatives promoting Sharjah's tourism industry, including the Sharjah Tourism Vision 2021 and the Sharjah Tourism Excellence Awards.

Sir Tim Clark President of Emirates Airline

One of global aviation’s highest profile identities, Sir Tim Clark has been with Emirates Airline since its formation in 1985 and has served as the carrier’s President since 2003.

Under Clark's leadership, Emirates has become one of the world's largest and most successful airlines, with a fleet of more than 260 wide-body aircraft and a global network spanning almost 160 destinations. He has been instrumental in the airline's expansion, overseeing the launch of new routes and the acquisition of aircraft, including its

Basmah Al-Mayman

Middle East Regional Director at the United Nations World Tourism Organisation (UNWTO)

Basmah Al-Mayman is one of the regional tourism industry’s bestknown female identities, with extensive experience in both the public and private sectors. As Middle East Regional Director at the UNWTO, she is playing a pivotal role in raising the region’s profile as one of the world’s fastest-growing tourism destinations. Prior to her current position, Al-Mayman spent 17 years

working at the Saudi Commission for Tourism and National Heritage, where she was instrumental in developing the country's tourism sector. In 2020, Forbes Middle East ranked Al-Mayman 13th in its annual power list profiling 100 female business leaders worldwide.

She was the only female professional working in tourism in the Arab world to be included in this prestigious list.

iconic fleet of Airbus 380 superjumbos – the world’s largest. Clark is renowned for his innovation and commitment to customer service, which has helped Emirates win more than 500 international awards over the years.

In addition to his role as President, Clark is Chairman of the Emirates Airline Foundation, the high-profile charity arm of the airline.

He is also a Fellow of the UK’s Royal Aeronautical Society and was knighted by Queen Elizabeth II for his service to aviation in 2014.

HE Fatima bint Jafar Al Sairafi Minister of Tourism for the Kingdom of Bahrain

HE Fatima bint Jafar Al Sairafi is a prominent figure in Bahrain who currently serves as the country’s Minister of Tourism, a position she was appointed to in 2022. Prior to her ministerial role, Al Sairafi was employed as Deputy CEO of the Bahrain Tourism & Exhibitions Authority and was previously Director of Communications at Bahrain’s National Communication Centre. Al Sairafi’s vision is to transform Bahrain

into a world-class tourism destination, with a focus on sustainability and the preservation of Bahrain's cultural heritage. Al Sairafi is an advocate for women's empowerment and has been recognised for her efforts to promote gender equality in the workplace. She was also recently named best woman tourism minister of the year by the Pacific Area Travel Writers Association.

HE Ibrahim Al-Omar Director General of SAUDIA

HE Ibrahim Al-Omar is one of Saudi Arabia’s best-known businessmen, having steered some of the country’s biggest public and private organisations. Under his leadership, SAUDIA, the flag carrier of Saudi Arabia, has undergone a significant transformation, with a focus on enhancing the customer experience, expanding the airline's network and fleet, and adopting innovative technologies.

HE Akbar Al Baker CEO of Qatar Airways and Chairman of Qatar Tourism

HE Akbar Al Baker has overseen Qatar Airways’ development from a small regional carrier into one of the world’s leading global airlines in the span of just 20 years.

Widely known for his ambition and passion for innovation, Al Baker has proven instrumental in positioning Qatar Airways as an industry pioneer, with the airline serving as the launch customer of the A350-900 in 2014 and A3501000 in 2018, as well as being the regional launch customer for the Boeing Dreamliner 787 in 2015.

In August 2017, Al Baker was

appointed Chairman of the Board of Governors (BoG) of the International Air Transport Association (IATA), while in the same year, he was named ‘Aviation Executive of the Year’ by the CAPA Centre for Aviation.

Al Baker is also a member of the Executive Committee of the Arab Air Carriers Organisation (AACO), and in 2019, was appointed Secretary-General of Qatar’s National Tourism Council (NTC). His Excellency is also a nonexecutive Director of Heathrow Airport Holdings (HAH).

In October 2022, the Arab Air Carriers Organisation (AACO) elected him Chairman of the Executive Committee.

Al-Omar was previously Governor of the Saudi Arabian General Investment Authority (SAGIA) and before that, CEO of Bahri, the national shipping carrier of Saudi Arabia. Prior to that, he spent a decade working in senior positions for Saudi telco STC.

Ahmed Obaid Al Qaseer Executive Director of the Sharjah Investment and Development Authority (Shurooq)

As Executive Director of the Sharjah Investment and Development Authority (Shurooq), Ahmed Obaid Al Qaseer has played a major role in driving Sharjah’s economic growth, with a strong focus on sustainable development.

He has been instrumental in launching several initiatives to attract foreign investment and promote entrepreneurship, including the Sharjah Entrepreneurship Centre (Sheraa) and the Sharjah Foreign Direct Investment Office (Invest in Sharjah). Al Qaseer has also been involved in major development projects in the emirate, including the Al Majaz Waterfront and the Heart of Sharjah.

Prior to his role at Shurooq, he held several key government positions, including as the Director General of the Sharjah Department of Economic Development and a board member of the Sharjah Chamber of Commerce and Industry.

Jerry Inzerillo Group CEO of Diriyah Gate Development Authority

Jerry Inzerillo is a world-renowned hospitality and tourism visionary who, over the course of his five-decade career in the industry, has been a champion for the sector and its people, and the creative and logistical mind behind some of the world’s most innovative luxury brand activations and spectacular development launches. In June 2018, Inzerillo was appointed by HRH The Crown Prince Mohammed Bin Salman of the Kingdom of Saudi Arabia to be the first CEO of the newly created Diriyah Gate Development Authority, (DGDA), a giga-project aimed at restoring and reimagining the ancestral home of the original Saudi state.

In this role, Inzerillo is charged with developing and implementing a master plan to turn 67 square kilometres of development area into one of the world’s greatest gathering places, encompassing world-class cultural, entertainment, retail, hospitality, educational, religious, office and residential assets, with the UNESCO World Heritage site of At-Turaif as its centre-point.

Inzerillo also serves as Vice Chairman of the Forbes Travel Guide, while previous titles include President and CEO of IMG Artists, President of Kerzner Entertainment Group.

Dr. Abed Al Razzaq Arabiyat Managing Director, Jordan Tourism Board

Dr. Abed Al Razzaq Arabiyat leads the Hashemite Kingdom’s strategy promoting the country as a leisure and business destination of choice in key international source markets. A well-known identity with a strong financial background in Jordan’s public and private sectors, Dr. Arabiyat was previously Director of Finance at the country’s Telecommunications Regulatory Commission. He has also served in the Financial Department

McLoughlin, Chairman of Dubai Duty Free

Colm McLoughlin is one of the UAE’s best-known business identities, having played an instrumental role in the launch of Dubai Duty Free – one of the world’s largest duty-free retailers – in 1983.

As Chairman, he has overseen the growth of the firm, which today registers annual sales in excess of US$2 billion.

The company operates in all three terminals at Dubai International and has won numerous awards for its retail operations, customer service, and marketing initiatives.

McLoughlin has been instrumental in developing Dubai Duty Free's brand identity and has overseen the launch of several successful retail concepts and product lines.

Paul Griffiths CEO of Dubai Airports

As CEO of Dubai Airports, Paul Griffiths has been instrumental in establishing Dubai International (DXB) as the world’s busiest airport for international passenger traffic Griffiths joined Dubai Airports as its first CEO in October 2007.

A year later, he oversaw the launch of Terminal 3 at DXB and on 27 June 2010 successfully opened the Emirate’s second airport, Dubai World Central (DWC).

He achieved another milestone in

at Jordan’s Ministry of Planning and was Head of Auditing and Financial Manager at the Ministry of Tourism and Antiquities.

Dr. Arabiyat holds a PHD in Finance from the Amman Arab University for Graduate Studies, a Master’s in Banking and Financial Science from the Arab Academy for Banking and Financial Science and a BA in Public Administration and Political Science from the University of Jordan.

January 2013 with the opening of DXB’s Concourse A – the world’s first purposebuilt A380 facility – and again with the airport’s Concourse D in February 2016.

Under Griffith’s leadership, Dubai Airports successfully managed the COVID-19 crisis, with DXB becoming one of the first airports to welcome back passengers, helping kickstart international travel in the wake of the pandemic. DXB welcomed more than 66 million passengers in 2022, a year-on year-growth of 127%.

Colm

Majed Bin Ayed Alnefaie CEO of Seera Group Holding

With more than 20 years of experience in the travel, hospitality and leisure industry, Majed Alnefaie currently serves as the CEO of Saudi-based Seera Group, one of the Middle East and North Africa’s largest travel and tourism groups, and has also been a board member since 2015. Al-Nefaie has extensive experience

working in Saudi Arabia’s public and private sectors and was previously a Vice President at Makkah Construction and Development Co. and Director of Makkah Hilton Towers. He also advises several firms specialising in tourism and hospitality and is Chairman of the board of Mawasim Investment Group.

Sébastien Bazin Chairman and CEO of Accor Hotels

Sébastien Bazin has served as Chairman and CEO of Paris-headquartered Accor since 2013, playing an instrumental role in the firm’s evolution into one of the world’s largest hotel operators.

Bazin began his career in finance, working in various roles in New York, San Francisco and London.

He was appointed CEO of Hottinguer Rivaud Finances, an investment bank, in 1990, and then CEO of L’Immobilière Hôtelière, a hotel developer in France,

in 1992. In 1997, he moved to Colony Capital, a private real estate investment firm, to head up its European branch and lead several acquisitions, principally in the hospitality sector.

He joined Accor’s Board of Directors in 2005.

In January 2023, in addition to his current role as Accor’s Group Chairman & CEO, he also took under his leadership the Group’s Luxury & Lifestyle division as Division CEO.

Marriott International

As President and CEO of Marriott International, Anthony Capuano presides over the world’s largest hospitality company and some of the most iconic brands in travel.

Capuano joined Marriott in 1995 and was instrumental in its steady growth over the years, which culminated in

the acquisition of Starwood Hotels & Resorts Worldwide in 2016.

The company’s portfolio today spans 8,300 properties across 138 countries and territories and 30 brands. It also has the travel industry’s largest customerloyalty programme, Marriott Bonvoy, with more than 177 million members.

Anthony Capuano President and CEO of

Guy Hutchinson President and CEO Rotana Hotel Management Corporation

One of the hotel industry’s most respected hotel and business executives, Guy Hutchinson joined Rotana as Chief Operating Officer in January 2014, bringing with him extensive experience in the hospitality industry from markets as diverse as Japan, Australia, China, and India, in addition to a previous stint in the Middle East.

Today, as the firm’s President & CEO, he leads one of the world’s fastest-growing hotel operators with properties in the Middle East, Africa, Eastern Europe and Turkey. Hutchinson is responsible for developing and executing the strategic direction of Rotana and devising and implementing short- and long-term strategies to help the company realise its ambitious growth plans. In addition, he provides executive oversight of all aspects of Rotana’s day-to-day operations.

Philippe Zuber CEO of Kerzner International

Philippe Zuber leads Kerzner International, the owner of the high-profile Atlantis Resort and Residences and luxury One&Only Resorts brands worldwide.

Zuber joined the firm in 2015 as President and Chief Operating Officer, One&Only Resorts, bringing with him more than 20 years’ experience in hospitality.

He was instrumental in launching One&Only Nature Resorts, Urban Resorts and Private Homes.

In addition, he introduced the new service philosophy of ‘We Create Joy’ for both guests and colleagues, building a new culture at One&Only. Prior to his role at Kerzner, Zuber was employed as Chief Operating Officer/Acting Chief Executive Officer at Emaar Hospitality.

Alison Grinnell CEO RAK Hospitality Holding

Alison Grinnell boasts more than 25 years’ international experience working as an analyst and senior executive in the global hospitality sector.

With a strong background in finance in the UK and US, Grinnell relocated to the Middle East in 2012 from PwC London to help establish and develop PwC’s Middle East Hospitality and Leisure practice.

She joined RAK Hospitality Holding in 2016 as CFO overseeing the firm’s finance and treasury functions, before being promoted to the role of CEO in 2019.

In her current role, Grinnell is responsible for the company’s established businesses covering hotel ownership, asset management and hospitality logistics, as well as the recently formed RAK Leisure subsidiary, with a focus on developing F&B and leisure activities across Ras Al Khaimah, and in particular on Jebel Jais Mountain.

Haitham Mattar Managing Director of IHG Hotels & Resorts India, Middle East & Africa

A well-liked and respected industry veteran, Haitham Mattar is currently overseeing IHG’s operations in the Middle East, Africa and the Southwest Asia region, covering both development and operations responsibilities across a portfolio of 165 operational hotels and a pipeline of more than 100 properties.

Mattar joined IHG from the Saudi Ministry of Tourism in 2021 where, as Senior Advisor and a member of the Executive Leadership Committee, he contributed to the development and implementation of Saudi’s sustainable tourism strategy.

Prior to that, he spent four years as CEO of Ras Al Khaimah Tourism Development Authority, where he worked to develop the emirate’s tourism offering alongside international partnerships with a view to attracting foreign investment to the emirate.

Cora Cora Maldives is a truly innovative concept resort and unlike anything the Maldives has ever seen, giving guests the unmissable opportunity to experience the Maldives like never before.

Located in the pristine and pure Raa Atoll, just 45 minutes by seaplane from Velana International Airport.

Premium All Inclusive - Gourmet Meal Plan® is present in every detail of the resort, giving guests the unmissable opportunity to experience an array of dining possibilities.

Comprising of 100 villas and suites, each one has been expertly designed to reflect the spirit of the Maldives and is prevalent in all of the nine accommodation categories.

The stunning surroundings enable guests to connect with the environment and immerse themselves in the natural beauty of Cora Cora Maldives whilst participating in a range of mindful activities in MOKSHA® Spa & Wellbeing Center.

Cora Cora Maldives is the first resort in the Maldives to showcase a licensed art gallery and The Dutch Onion® Museum. With over 400 incredible local artefacts in the collection, guests can explore the rich history of the Maldives in breath-taking natural surroundings.

sales@coracoraresorts.com

Elephant Rock, AlUla

Sources: Saudi Arabia’s Ministry of Tourism, UNWTO, Skift, ATM

The percentage of Saudi women in the tourism sector increased to reach 44% of the total workers in the sector [in 2022]”

HIS EXCELLENCY AHMED AL KHATEEB, MINISTER OF TOURISM, SAUDI ARABIA

2021

63.85mn

Tourist numbers

94.8% Domestic tourists

5.2% Inbound tourists

384mn

Overnight stays 2022

SAR185bn

($49bn) tourism spend +93% versus 2021 (SAR95.6bn)

93.5mn

Visits

2023

25.3mn

Seats allocated for international flights by Saudia

That is almost 90,000 flights, +40% versus 2022

2030 TARGETS

10%+

Contribution to GDP

1mn

New jobs created 100mn

Total visitation

45mn Domestic visitation

55mn International visitation

Saudi Arabia

Sharing the true wonder of Saudi with the world

That is the mission of Saudi Tourism Authority, spearheaded by its CEO and Member of the Board, Fahd Hamidaddin, who says Saudi will be a top-five tourism destination globally by 2030

Saudi emerged as the fastest growing tourism destination in the G20 in 2022 and is one of the world’s fastest-growing tourism markets globally.

The kingdom’s exponential sector growth has seen an extraordinary +121% increase from prepandemic international tourism levels, as recognised by the UNWTO, outpacing global tourism sector recovery. Here, Fahd Hamidaddin, CEO and Member of the Board of the Saudi Tourism Authority (STA), explains the importance of tourism, not only to Saudi’s economic growth, but as a force for driving positive change, building a sustainable and resilient future for all.

Q: 2022 was a record year for Saudi Arabia's tourism sector – what were the highlights?

Saudi’s tourism sector is moving at the speed of light and today, we are one of the world’s fastest-growing destinations. In 2022, we recorded 93.5 million visits and saw total tourism spend amount to SAR185 billion, an increase of 93% compared to 2021.

Driving forward ease of accessibility, we extended our visa programme to provide visas on arrival to holders of valid US, UK, and Schengen visas and eVisas to GCC residents. Alongside the Ministry of Hajj and Umrah, we launched Nusuk, a one-ofa-kind integrated digital platform that will enhance the experience of Muslims making it easier than ever before to visit Saudi to perform Umrah.

Our post-pandemic tourism recovery, founded in sustainable practices, has outpaced all other G20 countries and saw 121% year-on-year growth, while moving up 10 places in the 2021 World Economic Forum’s Travel and Tourism Index to 33rd overall. This is all a reflection of the extraordinary journey of Saudi tourism

and is a testament to the overwhelmingly positive consumer feedback - proof that the world shares our confidence in our industry’s future. 2022 was a year of record achievements, but this is just the beginning.

Q: What were the key trends?

2022 was the year that travel returned from the paralysis of the pandemic.

No one was quite sure how travellers would respond but Saudi was among the first countries in the world to completely lift COVID-related travel restrictions and the results speak for themselves. A peak in global demand for sustainable, authentic experiences and outdoor adventure in response to years of restriction has been met by the Saudi offering. The Great Arabian Dunes, which are perfect for desert glamping, the temperate Highlands of Aseer, and the coral reefs of the Red Sea – the opportunities here are unmatched.

While we welcome ever more international visitors, the domestic market will always remain central to our approach. From Riyadh Season, the world’s largest lifestyle festival, to MDL Beast, 2022 saw a record 77 million domestic visits and it’s clear that post pandemic in-country travel is here to stay.

As well as revolutionisng the traveller journey for religious visitors through the innovative Nusuk platform, we have also seen a significant increase in spiritual visitors traveling to Saudi for Umrah and extending their visit to explore other aspects of the diverse Saudi offering.

Q: What new government initiatives supported this stellar performance? Saudi success is centered in collaboration; an ecosystem approach that is driving growth at an unprecedented rate.

Government initiatives are supporting our vision in setting new standards to ensure the Saudi experience is like no other.

The expansion of the eVisa scheme this year, the introduction of the Stopover Visa, the Nusuk platform, and the new Tourism Law to improve the ease of doing

Fahd Hamidaddin

Hegra, a UNESCO World Heritage Site in AlUla

business in the industry, are all examples of government initiatives that are enhancing the visitor and partner journey.

These initiatives are matched by record investment focused on training the next generation of tourism leaders, creating an attractive investment environment and building impactful partnerships.

In Saudi, $800 billion investment by the government into the sector by 2030, the largest of any government worldwide, is coupled with an ever-growing catalogue of the world’s best private sector partners.

All for one reason – to share our hearts, our country, our home, with the world.

Q: What other factors are driving tourism to the kingdom?

Through increased accessibility and connectivity, we are expanding consumer choice and welcoming more visitors than ever to Saudi.

We are driven by a commitment to partnership and private sector enablement as we pursue an accelerated growth path. Success cannot be secured in isolation. Partnerships founded on shared values, mutual benefit, and a common vision for the future, are building a destination like no other and it’s working. 2022 was a year of record visit numbers, new industry partnerships, flagship events, and new air routes. Not to forget the many new destination launches such as Bujairi Terrace at UNESCO World Heritage Diriyah, the birthplace of Saudi, alongside expansions of

well-established and successful destinations in AlUla, Jeddah, Riyadh, the Red Sea and of course, our Cruise Saudi offering.

Q: Saudi Arabia is now playing host to major global conferences and events – what impact does this have on the tourism sector?

Saudi is fast becoming the regional hub for a dynamic events industry.

From the international sporting prowess of the F1 in Jeddah to the cultural highlights of AlUla Moments, the Saudi event scene is rapidly developing.

Coupled with our success in hosting the international community at global events from the World Travel and Tourism Global Summit in 2022, to World Tourism Day in 2023, more people than ever before have a reason to visit Saudi.

Crucially, we must harness the power of these events to showcase all that Saudi has to offer. Someone may book their ticket to

"Saudi’s tourism sector is moving at the speed of light and today, we are one of the world’s fastestgrowing destinations"

Top: The Edge of the World is an adventure hotspot

Bottom: Salwa Palace, Ad Diriyah

see the fastest F1 race on the circuit but if we get it right, they will come back for the Saudi experience time and time again. That is the impact we are seeing.

Q: STA has ploughed significant investment in marketing and promotions – which markets in particular are responding well?

Investment for the sake of investment won’t see us realise our ambitions.

Saudi Tourism Authority is on a mission to build awareness and increase consideration for the world’s newest and most exciting destination – enticing travellers to experience the authentic home of Arabia for themselves.

Through a deep understanding of market insights, we are developing curated experiences, increasing connectivity, and increasing in-market presence and expertise through DMCs.

Reaching those curious about Saudi

through bold and creative ideas, campaigns, and partnerships.

Take Nusuk for example. Through international roadshows in key Umrah markets and direct work with Umrahfocused trade partners, we are delivering the very best experience for our spiritual travellers. We are seeing a great deal of interest regionally, as well as from Western Europe, China, India and North America, but our arrivals are truly global. By 2030, Saudi will be a top five tourism destination.

Q: What is STA’s strategic focus for 2023?

2023 is all about accelerating sustainable growth, and delivering the experience of a lifetime to more people than ever before.

Targets are important and we are ambitious with a visitor target of 105 million for the year, but there is so much more to building a destination than that.

It’s not just about getting people here; we

want everyone who comes here to connect with our culture, authentic hospitality, history, entertainment and above all, our people. Attracting people to Saudi is one thing. Getting them to return again and again is quite another and this can only be achieved through sharing the true wonder of Saudi with the world – that’s my target.

Q: What factors will help reach these 2023 goals?

2023 will be like no other in Saudi. We are pioneering a new model for tourism, ever evolving, and expanding to provide travellers with new experiences.

Destination openings obviously play a huge role in this and with so much underway this year, it is difficult to single out a highlight.

With that said, I’m particularly excited for the opening of Red Sea Global – a regenerative tourism project that is home to the world’s fourth largest coral reef.

Xxxxxx

Rijal Village in the Aseer region

"2022 was a year of record visit numbers, new industry partnerships, flagship events, and new air routes"

Saudi's stunning Red Sea coast

This luxury tourism destination will launch later this year, with hotels to include Nujuma RCR, St Regis and Six Senses.

Cruise Saudi is transforming our coastline into a sustainable tourism destination and earlier this year, we welcomed MSC World Europa, the first cruise ship to enter Dammam’s King Abdulaziz Port. Cruise Saudi has already surpassed its 2023 goal and plans to add a cruise port in Duba and Jizan in the south – targeting 1.3 million passengers by 2035.

Expansions like this are only possible though an integrated approach with infrastructure, industry expertise, connectivity and legislation all being developed at the same rate and 2023 will be no exception. Whether that be an increase in air connectivity from 140-plus to 250plus destinations around the world by 2030 or expanding our in-country international offices globally, Saudi tourism is building an industry to last.

Q: What are your target source markets for tourism?

Saudi has so much to offer that we have to be strategic in our approach.

We have an incredibly strong cultural and heritage offer, anchored in six UNESCO World Heritage Sites, including iconic locations like AlUla and Diriyah as well as more than 10,000 sites of archaeological interest, which are a significant draw in key markets around the world.

We have an extraordinary natural asset in the Saudi Red Sea, home to untouched beaches and thriving coral reefs, which we have begun to unlock through thoughtful development of the coast. Saudi is also a vibrant youth capital, with a calendar of

entertainment and sporting events that are attracting global attention, supported by a burgeoning dining scene that includes world-class international restaurants as well as introducing Saudi’s own distinctive regional cuisines.

And of course, we have a huge spiritual offer, supported by Nusuk, an integrated digital platform that facilitates seamless Umrah journeys for pilgrims, creating great excitement across markets for partners to create products for 1.7 billion Muslims globally. Since the launch of Nusuk in September, more than 800,000 visas have been issued through the platform.

Rather than leveraging one particular asset over another, we take a more holistic

approach. Harnessing the power of each asset and maximising awareness in the right markets. No two travellers are the same but in Saudi, I truly believe there is something for everyone.

Q: There are many geopolitical factors impacting travel demand trends and therefore destinations in 2023; what’s your strategy for navigating these?

Tourism has a unique ability to bridge cultures and connect communities.

Our network of 16 international offices covering 38 countries is building a global presence as we work with the international community to share Saudi with the world. There will always be external factors that affect demand trends and as an agile and resilient industry, we are well placed to react, but our focus will always be on harnessing the power of tourism to bring people together and to share experiences.

Q: 2023 is the year of ATM’s net-zero pledge – how is the Saudi tourism sector working towards this goal?

There is no future without sustainability at its core. The opportunity provided by being a relatively new destination is significant in this area.

We are not weighed down by historic industry and have the ability to forge a new path while leading the international community to follow.

Our giga-projects are shining examples of sustainable development, with established sustainability policies and programmes that enshrine environmental protection and restoration. NEOM is developing a $5 billion green hydrogen project, the AlUla Framework is a world leading example of community- led rural development, and Red Sea Global has committed to contribute 30% net conservation benefit to the area by 2040. Saudi is spearheading the collaborative and international action necessary to deliver the future the next generation deserves. The Sustainable Tourism Global Centre is the first global multi-country, multi-stakeholder coalition that will lead, accelerate, and track the tourism sector's transition to net-zero emissions, driving action to protect nature and support communities.

Saudi is committed to driving global change and tourism will not only play its part but be a power for good as the world builds a sustainable and resilient future.

Al Maraya, AlUla

Saudi's Asir Highlands appeal to adventure seekers

Jeddah Historic District is one of the most important Saudi heritage destinations, Which transformed from a small fishermen's village into a global gateway for pilgrims to Makkah. Each building, market, and winding alley in Al Balad tells a story and holds a rich history.

Reaching new heights

SAUDIA, Saudi Arabia’s national carrier, is pursuing aggressive expansion plans in support of the kingdom’s Vision 2030 strategy that aims to attract 100 million visitors by 2030

In line with Saudi Arabia’s ambitious tourism growth strategy, Saudi Arabian Airlines (SAUDIA) is gearing up for expansion, with a raft of new aircraft on order and destinations scheduled in 2023 and beyond.

In March, the airline revealed it would add more than 11 cities in Europe, Asia and Africa to its destination network this year, including Beijing, Birmingham, London Gatwick, Nice and Johannesburg.

“SAUDIA has been carrying the kingdom’s ambitions, values and traditions across every corner of its network, as it flies the nation's flag around the world,” explains Captain Ibrahim Koshy, CEO of SAUDIA.

Captain Koshy

“These new destinations will offer greater access and choices to our guests. Given the increase of demand in international travel, this is the right time to expand our global network in new, exciting ways.”

The announcement followed a broader commitment by the airline to boost its international presence and market share by increasing its seating capacity by 40% on high-demand destinations.

The ambitious plan aims to expand SAUDIA’s network, connect international visitors with the kingdom, and strengthen Saudi’s tourism, Hajj, and Umrah sectors.

CAPACITY RAMP UP

The roadmap for growth also includes an increase in domestic flights and seating capacity. SAUDIA has allocated more than 25.3 million seats for international flights in 2023 across almost 90,000 services, up 40% from 2022.

Similarly, seating capacity on domestic flights for 2023 has increased by about half a million seats to reach more than 17.8 million seats, with the total number of domestic flights exceeding 102,100.

The update to the company’s flight schedule and operations are designed to meet growing customer demand and further increase convenience in flight schedules throughout the year, and in particular during demand-peak seasons.

“We plan to build on SAUDIA’s operational success of last year with a strategic plan that further enhances SAUDIA’s reputation for meeting our guests’ needs and delivering performance excellence,” explains Captain Ibrahim Koshy, CEO of SAUDIA.

“Since the beginning of the new year, we

have seen steadily increasing demand on already-popular routes.

By expanding capacity and enhancing flight schedules we are able to offer increased flexibility to customers and better manage our operational requirements in light of the significant challenges facing the aviation industry.”

FLEET EXPANSION

SAUDIA’s operational plan also features an addition of 87 aircraft to its fleet. New Boeing B787 Dreamliner aircraft, with 24 business class seats and 333 economy class seats, will join SAUDIA’s fleet in 2023, along with the latest Airbus A321NX aircraft, equipped with 20 business class seats and 168 economy class seats.

In March, the Saudi flag carrier confirmed it had placed an order with Boeing for 39 fuel-efficient 787s, with an option for 10 additional airplanes.

The order represents a significant expansion of the carrier’s fleet, which currently comprises 142 aircraft, including B787-9s, B777-300ERs, Airbus A320-200s, Airbus A321s, and Airbus A330-300s.

The latest deal is on top of a standing order for 38 new aircraft SAUDIA is scheduled to receive by 2026. The addition of the new planes will ultimately bring the airline’s passenger fleet to in excess of 200 wide-body aircraft.

“The expansion of SAUDIA’s fleet

Clockwise from far top left: SAUDIA is gearing up for network and fleet expansion; SAUDIA’s business class product; SAUDIA is supporting Vision 2030’s tourism ambitions with more capacity

supports the continuous growth witnessed by the aviation sector in the kingdom,” comments HE Engr. Ibrahim AlOmar, Director General of SAUDIA Group.

“The [expansion] will contribute to achieving the objectives of the National Transport and Logistic Strategy and the Saudi Aviation Strategy, as well as other national strategies in tourism and Hajj and Umrah.

“SAUDIA is committed to further strengthening its role by providing high-quality, advanced services in the aviation industry and connecting the world to the kingdom, in alignment with Vision 2030.”

TIME TO SHINE

Fleet expansion is one of the objectives of SAUDIA’s strategic transformation programme, known as SHINE, which focuses on excellence in operational efficiency

through the development and management of the network and fleet as well as the integration of maintenance systems. It will also create new job opportunities for pilots, cabin crew, and other operational positions in line with the Saudi Aviation Strategy.

SAUDIA is also pursuing digital transformation, with several initiatives underway designed to improve the guest travel experience the provision of innovative digital products, services, connectivity and infrastructure.

A prime example of this approach can be seen in SAUDIA’s first-of-its-kind ‘Your Ticket Your Visa’ initiative, which streamlines procedures for guests planning a stopover in the kingdom.

The digital integration system, which links transit visas with flight tickets, was launched this year in conjunction with the Saudi Ministry of Foreign Affairs, the Ministry of

SAUDIA has allocated more than 25.3 million seats for international flights in 2023

Interior, the Ministry of Hajj and Umrah, the Pilgrims Service Program, and the Saudi Tourism Authority.

It enables guests to stay in the kingdom for up to 96 hours, during which they can travel around the country and perform Umrah. The digital integration with the Ministry of Foreign Affairs smoothly facilitates the issuing of the transit visa and links it to the passenger’s flight ticket within three minutes.

“This innovative and seamless stopover visa is the first of its kind in the aviation industry and a significant milestone in our digital transformation programme,” comments HE Engr. Al-Omar.

“It is a testament to SAUDIA’s commitment to supporting the kingdom’s strategic goal of reaching 100 million visits by 2030 and we are confident that it will positively impact the growing number of transit passengers while enhancing our position as an aviation hub that connects East and West.

“The new service will also encourage passengers to perform Umrah, visit key destinations [in the kingdom] and attend events and Saudi seasons.”

The launch of the new service comes in line with SAUDIA’s commitment to promote King Abdulaziz International Airport in Jeddah and strengthen its role

in the region by configuring SAUDIA’s flights coming from the east and departing to the west, facilitating travel procedures by collaborating with the Jeddah Airports Company, and coordinating with the Saudi Tourism Authority (STA) to provide incentive packages for those wishing to benefit from the stopover visa.

SUSTAINABILITY STRATEGIES

SAUDIA is also positioning itself as an industry leader in sustainability, adopting strategies designed to minimise the environmental impact of its operations in the air, on the ground, and also, across its supply chain.

In September 2021, SAUDIA launched its Environment and Sustainability Division, which is responsible for driving the advancement of environmental issues and sustainability across its entire operations. The following year, in March 2022, the airline became one of five Saudi-based businesses to sign up as partners of the MENA regional Voluntary Carbon Market, which aims to reduce emissions through the purchase or supply of voluntary carbon credits.

It also committed to promoting Saudi Arabia’s burgeoning sustainable travel sector internationally in conjunction with the Saudi Ministry of Tourism.

SAUDIA made history as the world’s first airline to introduce Green Points, a programme that rewards passengers for helping to protect the environment.

The programme recognises guests who adopt measures that reduce the waste of food, fuel and materials.

Passengers are encouraged to pre-select their meals at online check-in and travel with less luggage, thereby earning a greater number of points, which can be exchanged for rewards.

The airline is also working with the country’s Ministry of Energy in the development of low-carbon aviation fuels and is a signatory of the CORSIA programme, which aims to reduce aviation net CO2 emissions to half what they were in 2005, by the year 2050.

"We plan to build on SAUDIA’s operational success of last year with a strategic plan that further enhances SAUDIA’s reputation for meeting our guests’ needs and delivering performance excellence"

Saudi’s travel powerhouse

Almosafer is playing a pivotal role in executing Vision 2030's ambitious tourism plans, explains CEO Muzzammil Ahussain

It has been a landmark year for the Middle East’s leading travel company, Almosafer (part of the Seera Group). In Q4 2022, Seera amalgamated all travel businesses under the Almosafer umbrella, consolidating Almosafer’s position as the most holistic travel company in Saudi Arabia, catering to every travel vertical. There are four main areas of travel now managed under the company’s umbrella: the consumer segment; Almosafer Business for corporate and government travel; Discover

Saudi, the destination management company; and Mawasim, the Hajj and Umrah tour operator.

This 360-degree offering makes Almosafer the the leading travel & tourism player in the region, creating “opportunities for outbound, domestic, leisure and religious travel while serving B2C and B2B customers, partners, and suppliers with state-of-the-art travel solutions, a digital-first mindset and travel advisory,” explains CEO Muzzammil

Ahussain in this exclusive interview with the ATM Yearbook 2023

Already a national champion for tourism, Almosafer is set for further growth as Saudi Arabia’s Public Investment Fund (PIF) has signed a non-binding term sheet with Seera Group to invest up to SAR 1.554 billion for a 30% ownership stake in Almosafer.

Almosafer will leverage the PIF’s pending investment to further grow, while supporting all elements of Vision 2030 tourism targets.

Q: With 2022 a record year for Saudi Arabia’s tourism sector, what role did Almosafer play in this success story?

2022 was a banner year for Saudi Arabia’s tourism sector: domestic tourism continued to thrive, even when international borders reopened; the kingdom hosted more than 4,000 events, attracting travellers from both within and outside the country; Umrah travel rebounded following the lifting of pandemic restrictions; and inbound leisure travel resurged, with travellers keen to discover the

Muzzammil Ahussain, CEO, Almosafer

Almosafer is a key player in “driving forward the tourism pillar of Saudi Vision 2030”

many attractions in the kingdom. Almosafer has collaborated with the travel and tourism industry to grow the sector and help position Saudi Arabia as the destination of choice for discerning travellers. We have worked across our businesses to ensure that our customers benefit from a seamless user journey, with access to the widest range of products and services, and have unforgettable experiences that create lasting memories.

Q: What demand patterns are you witnessing from overseas markets?

Saudi Arabia ranked first among Arab nations for inbound tourists last year, with more than 18 million tourists visiting the kingdom in the first nine months of 2022.

We are seeing a rise in inbound tourism across all of our businesses, in part due to a concerted effort by the kingdom’s tourism industry to promote the country’s many attractions and a range of visa reforms that have eased access to Saudi Arabia.

We continue to see a dramatic uplift in religious travel to the kingdom, with our top two international markets for Umrah, Indonesia and Pakistan, driving growth.

The increased demand for leisure travel, especially from European and CIS countries, has been driven by the promotion of Saudi Arabia by Visit Saudi and the development of great cultural sites such as AlUla, home to the UNESCO World Heritage Site, Hegra.

With the initial opening of the Red Sea project this year, we are excited for the many opportunities this will bring in driving further demand.

MICE also continues to play a significant role in driving tourism, as events such as Saudi Season, Saudi Cup and Formula 1 are attracting regional and international visitors.

Q: And domestic tourism trends – how are you both creating and leveraging this opportunity?

Domestic tourism continues to be considerably popular in Saudi Arabia, even as international borders have reopened. More than 40% of bookings in our consumer segment are domestic.

To capture domestic share, we have partnered with the Saudi Tourism Authority to activate long weekends and spur demand for short getaways to destinations such as Abha, Taif and AlUla.

The two holy cities of Makkah and Madinah have also remained key destinations for travellers all year round

Through our businesses, we are developing the infrastructure to enable domestic tourism in the kingdom, from building human capital to providing access to products and services at competitive prices.

Q: What new travel experiences are you involved in providing from a DMC perspective?

Designed to connect the world’s tour operators and travel agents to all of the kingdom’s most inspiring and experiential opportunities, Discover Saudi guides inbound visitors on every step of their journey and serves as a best-in-class partner for agents globally.

We go beyond the remit of a destination management company, providing inbound travel, including experiences outside of Umrah, online distribution, and MICE solutions for both local and international partners. On the inbound tourism side, we offer travel services for accommodation – from budget options to luxurious stays; international, domestic and private aviation

Almosafer creates bespoke MICE offerings

options; transfers; visa support; tours and experiences; and fully-fledged all-inclusive group tours. Our dedicated booking portal for agents offers seamless access to all of this inventory and content, including complete itineraries and the best rates.

Discover Saudi also wholly manages smallto large-scale events and meetings of more than 1,000 attendees, creating customised itineraries with unique cultural experiences and including services ranging from hotel bookings to total event management. It has supported large-scale events such as the Dakar Rally, the Saudi Cup and more.

Q: As Saudi Arabia’s leading travel company, how do you ensure superior and seamless customer experiences?

As part of Seera Group, we are able to harness its four-plus decades of industry knowledge and expertise, and, with multiple businesses operating under the Almosafer umbrella, we leverage each business to our advantage. We have a vast network of suppliers and partners, enabling us to provide our customers with the best value and widest range of products.

Almosafer takes a digital-first approach, and through powerful and world-class technology platforms, central sourcing, fulfilment capabilities and data-driven decision-making, we elevate travel experiences through our multiple businesses. Under our consumer segment we continue to expand our offering to meet customer travel needs. We launched Almosafer Concierge to cater to discerning travellers seeking personalised and luxury experiences and Almosafer Chalets+, a digital platform offering alternative accommodation, as well as Almosafer Reviews to enhance customer experiences with peer-to-peer reviews.

We also provide enhanced experiences through travel advisory across omnichannel customer touchpoints as we provide tailormade content for pre-travel inspiration, as well as advisory for trip bookings and in-destination activities etc. Further, as part of our commitment to deliver exceptional customer experiences, while supporting the growth of the tourism sector through

"Saudi Arabia ranked first amongst Arab nations for inbound tourists last year"

human capital development, we operate the Almosafer Academy, an in-house training programme that empowers the next generation of travel advisors with in-depth destination and travel consultancy knowledge.

Q: How is Almosafer Business performing post-pandemic?

While corporate and government travel has not yet rebounded to pre-pandemic levels, we continue to see steady year-on-year growth in business travel. We continue to leverage our investment in technology and offer a dedicated online travel management portal, empowering clients to seamlessly manage their own travel management needs.

More than 40% of our clients and 50% of our transactions are now fully digitised, which is a testament to the success of our digital-first approach.

Q: Saudi’s outbound market has never been stronger – what are the trends?

The appetite for travel from Saudis has been phenomenal and shows no signs of waning. Almosafer’s consumer travel segment has experienced a record year in 2022, exceeding pre-COVID levels, as the business has seen continuous increase in leisure travel demand across operating markets and omnichannel customer touchpoints.

With the full reopening of travel in 2022, Almosafer’s consumer travel business saw an unprecedented surge in bookings as travellers from Saudi Arabia and beyond were eagerly waiting to travel again. We now continue to see strong early demand for the 2023 summer season.

Saudis are continuing to choose to spend more on meaningful and luxury experiences, with a notable surge in bookings to beach destinations such as the Maldives and Greece. We further see a continued strong position for Dubai and Abu Dhabi as leading destinations for Saudis. There is also an increased appetite for short trips as nearby destinations such as Qatar have seen a considerable rise in bookings.

In terms of summer destinations, so far we see searches and bookings for Thailand, which now has a 30-day visa exemption for Saudi nationals, as travellers are opting for this Southeast Asian destination this summer. Turkey's popularity as a travel destination for the summer is also on the rise, while European destinations including France, Italy, Austria and Spain are also trending.

Q: What role are you playing in growing Hajj and Umrah visitation?

Through Mawasim, our Hajj and Umrah tour operator, we are supporting the growth of religious tourism and the goals of the Ministry of Hajj and Umrah to host 30 million pilgrims by 2030.

Mawasim is facilitating Umrah travel by providing high quality end-to-end travel arrangements and simplified sourcing for external agents through its state-of-theart B2B online portal, thereby easing the pilgrimage booking process.

Mawasim is one of the few companies integrated with Maqam, the official global distribution platform of the Ministry of Hajj & Umrah, as well as a Nusuk service provider. Nusuk is the first-ever official planning, booking and experience platform, developed as part of the Pilgrimage Experience Programme under Vision 2030, which creates an Umrah itinerary to Makkah, Madinah, and beyond.

Travellers from all over the world can easily organise their entire visit, from applying for an eVisa to booking hotels and flights. We are also making the Umrah

experience a truly unforgettable one, offering an enhanced all-in-one trip by combining pilgrimage with leisure tourism through Mawasim’s Umrah+ packages. We also continue to promote Umrah through our B2C channels in KSA, Kuwait, UAE, Qatar, Bahrain, as these source markets offer easy access for pilgrims..

Q: What is the outlook for Almosafer over the next 12 months?

Travel demand is showing no signs of slowing down across all our businesses and we anticipate significant growth over the next 12 months. We will continue to leverage our scale and expertise in technology to further enhance our stateof-the-art platforms, ensure seamless user journeys and expand our range of products and services to meet the needs of travellers to and from the kingdom.

With the pending PIF investment, we will be able to leapfrog ahead and scale up our investments to further develop exceptional travel and tourism experiences, ensuring we maintain our position as a national champion of tourism in Saudi Arabia.

Mawasim offers Hajj and Umrah itineraries

TAKE

Sources: WTTC, Trip.com

80% of Travel & Tourism is highly dependent on nature so it is crucial we take a proactive role in advancing nature conservation”

JULIA SIMPSON, WTTC PRESIDENT & CEO

8.1%

Travel and tourism sector’s percentage of total global greenhouse gas emissions in 2019

Dropping to 4.2% in 2020

Nudging up to 4.6% in 2021

20%

Of global tourism is attributed to nature tourism

$343bn

Contribution of wildlife-based nature tourism to global economy annually

69%

Of travellers are actively seeking sustainable travel options in 2023

Responsible Tourism

A new era for Diriyah, The City of Earth

In December 2022, two hotly anticipated tourism attractions opened to the public at Saudi Arabia’s most important historical and cultural site, Diriyah, the birthplace of the kingdom and the ancestral home of the House of Al Saud.

The Diriyah Company, the entity overseeing Diriyah’s US$63.2 billion transformation into “the world’s greatest gathering place”, unveiled the jewel in

its crown, and indeed, the kingdom, the UNESCO World Heritage Site At-Turaif, historically significant as the place where the first Saudi state was formed.

At the same time, Diriyah’s new dining destination, Bujairi Terrace, also opened its doors, featuring 20-plus carefully selected restaurants and cafés ranging from international fine-dining options and Michelin-star brand restaurants to the best of regional and contemporary Saudi cuisine.

The launch of At-Turaif and Bujairi Terrace marked the start of a new chapter for Diriyah, known as the “The City of Earth” where, in the true spirit of responsible tourism, the preservation of culture, history and heritage is paramount.

The giga-project, which currently involves the transformation 14 sq km of land, is one of the most complex developments globally, seamlessly integrating traditional Najdi architectural typologies alongside

The opening of At-Turaif and Bujairi Terrace takes Diriyah one step nearer its ambition of becoming the "world’s greatest gathering place”, explains Jerry Inzerillo, Group CEO, Diriyah Gate Development Authority (DGDA)

Jerry Inzerillo

contemporary, luxury amenities across hotels, residences, offices, restaurants, retail and more.

Spearheading the development, which aims to re-establish Diriyah as the beating cultural heart of the kingdom, is worldrenowned hospitality and tourism visionary, Jerry Inzerillo, appointed DGDA Group CEO in June 2018 by HRH The Crown Prince Mohammed Bin Salman of the Kingdom of Saudi Arabia.

A champion for the tourism sector and its talent during his five-decade career, Inzerillo is passionate about the project’s commitment to community preservation, enhancement and enrichment, re-establishing Diriyah as the kingdom's “beating heart”.

“We aspire to develop Diriyah into a global gathering place by creating rich experiences that narrate the stories of its history, instilling a sense of Saudi pride, and creating globally renowned destinations and landmarks,” says Inzerillo. Here, he explains the significance of Diriyah’s revitalisation.

IN NUMBERS

63.2BN Investment pipeline

85%

Of Diriyah staff are Saudis

14% Are Diriyah locals

36% Are women

16%

Of whom hold management roles

WHEN COMPLETED

$7.2BN GDP contribution

Q: Why were the opening of At-Turaif and Bujairi Terrace landmark moments for Saudi Arabia?

The opening of At-Turaif is an important moment, not just for Diriyah, but for the kingdom. It marks the beginning of a new era for Diriyah, the City of Earth.

As the kingdom’s most important heritage site, At-Turaif is a physical monument to the history of the Saudi nation. It has been preserved over the centuries, and now forms the core of our restoration of Diriyah itself, which will once again become a place for cultures across the world to gather. We cannot wait to welcome our visitors to this extraordinary place to experience culture, knowledge, commerce, hospitality, and entertainment once again.

The opening of Bujairi Terrace demonstrates tangible progress in the implementation of Saudi Arabia’s Vision 2030 strategy and is an exciting illustration of the far-reaching and ambitious national transformation to which we are all honoured

55,000 Jobs created

27MN Visitors annually

to contribute to. It promises to be a unique culinary experience.

As our guests enjoy the restaurants’ simple yet majestic Najdi design, they will see firsthand Diriyah’s organic construction, built from its natural surroundings. It is truly a City of Earth in harmony with nature.

Q: What has been the visitor response to both attractions?

It has been incredible to see visitors from all around the world come to Diriyah to experience our milestone openings.

In the short time since opening, we have hosted delegates from the World Travel & Tourism Council (WTTC) conference and

Salwa Palace, at the heart of At-Turaif

welcomed thousands to the Formula E races, both held against the backdrop of our newly opened assets.

By 2030, we will see a city completely restored to its position as the beating cultural heart of the kingdom, a heritage site with its influence felt across the Arabian Peninsula, and an iconic destination for visitors from around the world.

Diriyah is on track to attract more than 27 million visitors annually by 2030. We are transforming Diriyah into one of the region’s foremost destinations for cultural knowledgesharing activities and international events.

Q: What’s next for Diriyah?

We recently announced 16 additional global hotel brands that will join our hospitality portfolio across two of DGDA’s masterplan areas – Diriyah and Wadi Safar. This takes the list of confirmed openings to 38, with the first property due to open this year. Our masterplan is growing in real-time and we will be announcing and launching groundbreaking assets every year from now until 2030. DGDA remains on target to deliver a world-class cultural hub in the heart of the nation, as part of Saudi Arabia Vision 2030.

Personally, I am very excited about the opening of Diriyah Art Futures, Saudi Arabia’s first dedicated centre for digital arts, which is due for completion this year. It will provide a space for interaction between local and international scientists, creatives, intellectuals, and entrepreneurs across multiple industries encouraging creative exchange and production.

Q: Saudi’s tourism industry is growing at a phenomenal pace, aided by new initiatives; how does this benefit Diriyah?

We are working to meet the kingdom’s ambitious targets of 100 million visitors annually by 2030 through attractive incentives to make travel to Saudi Arabia easier. Diriyah is well positioned to showcase what sets Saudi Arabia apart as a global tourism destination, which is increasing the momentum regarding interest and investment in the kingdom’s sector. Diriyah can benefit from the visa initiatives enabling tourists from 49 countries to apply online for the multi-entry E-visa, for a stay in the country for up to 90 days. Most recently, Saudi Arabia has announced the launch of a new 96-hour Stopover Visa for passengers booking on flynas or SAUDIA flights to the kingdom. This visa allows passengers to visit the world’s most iconic destination, At Turaif, during those 96 hours.

Q: What will be Diriyah’s contribution to Saudi Arabia’s tourism sector when completed?

As one of the first giga-projects slated to open, Diriyah is a catalyst of Vision 2030 and is critical to achieving its ambition of increasing tourism’s contribution to the kingdom’s GDP from 3% to 10% by the end of the decade. The giga-project itself will be turned into 5 km2 mixed-use development that protects and celebrates the distinctive character of Diriyah. It is

Bujairi Terrace pairs a variety of global culinary traditions with best examples of Saudi cuisine to create a city that regains its status as a centre of cultural exchange. Home-grown brands include Sum + Things; MAIZ, serving authentic Saudi cuisine from each of the kingdom’s 13 provinces; and TAKYA, the first Saudi-owned fine-dining restaurant specialising in contemporary Saudi dishes. Michelin-starred restaurant brands represented include Chez Bruno, Hakkasan, Long Chim and Tatel, while international names range from Angelina to Joe and the Juice.

Arrow-Circle-Down Bujairi Terrace

The Diriyah masterplan

a project with a $63.2 billion investment pipeline, adding around $7.2 billion to the kingdom’s GDP.

Q: What role does sustainability play in Diriyah's development?

Sustainability is at the heart of what the Diriyah Company does – we are proud to have been awarded the internationally renowned USGBC LEED pre-certification at the platinum level. This demonstrates our commitment to sustainability best practices at all levels. Due to the size of the project, environmental sustainability is just one component; we must also consider, in equal measure, economic and societal sustainability, as well as the sustainability of our company’s governance model.

On the ground, our development is pedestrian-oriented to keep Diriyah a city

rooted in an authentic representation of the past, while also reducing overall fuel emissions and carbon footprint. Further to this, the first phase of the master plan will be built entirely in the Najdi architectural style, which will make use of locally sourced materials, including traditionally made mud bricks and limestone from Saudi Arabia.

Q: What will be Diriyah’s legacy? Diriyah will be like nothing the world has ever seen before. Its legacy will be the kingdom’s historical, cultural, and lifestyle hub, a city built from the earth proudly showcasing to the world Saudi Arabia’s three centuries of history through an engaging and inspiring set of heritage, cultural, education, retail, and dining experiences for residents and visitors from all around the world.

ARROW-CIRCLE-LEFT At-Turaif

At-Turaif is the birthplace of the kingdom. Hand-built from the mud surrounding Diriyah, it embodies the three-centurieslong story of Saudi Arabia. It is a symbol of Saudi identity and was a cradle of civilisation for cultures across the Arabian Peninsula. Home to the iconic Salwa Palace, a towering mudbrick structure that now defines the Diriyah skyline, At-Turaif grew to become the First Saudi State’s centre of authority and unifying power in the wider Arabian Peninsula. It assumed increasing historical and cultural significance amidst Diriyah’s growth into a cosmopolitan site of intellectual exchange and artistic expression and cultural cohesion. It was first inscribed as a UNESCO World Heritage Site in 2010.

ARROW-CIRCLE-LEFT Diriyah’s hotel landscape

• 1 Hotels

• Address Hotels and Resorts

• Anantara Diriyah

• Armani Hotel Diriyah

• Baccarat Hotels and Resorts

• Campbell Gray Hotels and Resorts

• Capella Hotels and Resorts

• The Chedi (in Wadi Safar)

• Corinthia Hotels and Resorts

• Edition Hotels

• Faena Hotel (in Wadi Safar)

• The Fauchon L’Hôtel Riyadh

• Four Seasons Hotel Diriyah

• Hyatt Place

• The Luxury Collection by Marriott International

• LXR Hotels and Resorts

• Montage Hotels and Resorts (in Wadi Safar)

Diriyah’s hospitality offering will be world-class

• Moxy Hotels

• Oberoi (in Wadi Safar)

• Orient Express

• Park Hyatt

• Pendry Hotels and Resorts

• Radisson RED

• Raffles Hotels & Resorts

• The Ritz-Carlton, Diriyah, Riyadh

• The Langham

• The Rosewood Riyadh

• Six Senses (in Wadi Safar)

• Taj Hotels

• Treehouse Hotels

• Waldorf Astoria

• Well Health Retreat (in Wadi Safar)

COMMENT

Net zero is a tricky concept

The industry must move beyond a declaration of intent and take meaningful action to protect the tourism industry’s future, says Harold Goodwin, Managing Director, Responsible Tourism Partnership and Responsible Travel Advisor to ATM

It is unusual and refreshing to see a trade show explicitly list the steps it is taking to address the sustainability challenges of organising an event, more so for a major show like Arabian Travel Market (ATM), which in 2023, has made a net zero pledge.

The show has listed 30 measures it is taking to start this journey to 2040, some 10 years ahead of the global target.

This extensive list, featured on the ATM website, includes reducing printing and paper, booking accommodation in a hotel within walking distance of the venue, and ensuring there are no single-use plastics in RX staff offices or staff catering and encouraging the same on exhibition stands, to name a few.

Trade shows bring together thousands of people; visitors, exhibitors, media and suppliers – suppliers to the exhibition organisers and the exhibitors, in a building the trade show host does not manage and where owners of the exhibition halls have contracts with regular suppliers.

Moving to net zero is therefore a complex task when bringing together thousands of people for a few days in a building you do not own and control.

Too often we see grand statements of intent, often with delivery targets that will fall well after the current management or owners have moved on.

In the meantime, the current managers

continue with business as usual, leaving the problem for others to address.

The sustainability challenge then becomes more urgent and more difficult to deal with.

Already we are faced with the twin problems of emissions reduction and adaptation. Founding members of the Net Zero Carbon Events ATM have committed to being net zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030.

Having a waymark at 2030 requires current management to make the necessary changes, rather than leave it to others to do so.

The three pillars of the roadmap – educate, collaborate and take action –recognise that ATM has to carry its visitors and exhibitors on its net zero journey.

There is also a timelined goal, which is often missing in the travel and tourism sector. Quite often we see a jumble of terminology is used – ‘carbon neutral’, ‘zero carbon’, ‘zero emissions’ and ‘carbon netzero’ – but generally without definition.

Whether or not this is to deliberately obscure if business is actually taking any effective action, all too often, it does.

THE FANTASY OF NET ZERO

As Peeters and Papp comment in their recently published envisioning of tourism in 2030 and beyond: “Surprisingly, little is

known about the current and future global impact of climate change on tourism

With tourism set to double in size by 2050, with an associated increase in coastal development and land use, the failure to account for climate-related risk leaves many tourism businesses, investors and local workforces around the world vulnerable.

Businesses and destinations need to plan for the future impacts of sea level rise, highintensity storms, coastal erosion, changes in seasonality and other impacts within their development strategies.”

Zero carbon means no emissions; net zero means something very different.

Net zero is little more than a declaration of intent. It facilitates business as usual and contributes to worsening the crisis. CO2 accumulates in the atmosphere and will be there for years, blighting the lives of our children and their children.

AND WHEN REALITY BITES?

The latest Intergovernmental Panel on Climate Change (IPCC) report suggests we shall reach an average global temperature rise of 1.5°C in the next decade, an overshoot we will need to reverse.

We should also take heed of what Dyke, Watson and Knorr have to say in a paper

Harold Goodwin

published in April 2021: “In private, scientists express significant scepticism about the Paris Agreement, offsetting, geoengineering and net zero.

Apart from some notable exceptions, in public we quietly go about our work, apply for funding, publish papers and teach.

The path to disastrous climate change is paved with feasibility studies and impact assessments. Rather than acknowledge the seriousness of our situation, we instead continue to participate in the fantasy of net zero. What will we do when reality bites?

What will we say to our friends and loved ones about our failure to speak out now?”

We must all take responsibility and do as much as we can now to reduce emissions and adapt to climate change.

ATM DRIVES THE AGENDA

At this year’s ATM, we address two responsible tourism themes; sustainable hospitality and green technology.

On Monday May 1, I shall be in conversation with the new CEO of the Sustainable Hospitality Alliance, known as the Alliance, Glenn Mandziuk, who took on this post just under a year ago.

As the Alliance says: “The future of the tourism industry depends on protecting the locations, livelihoods and communities in which hotels are based.”

Our conversation will cover why this major transformation has occurred, the Alliance’s plans for the next five years and how people in the audience can benefit from its programmes of work and publications. A panel discussion about the challenges facing the hospitality industry, how to engage guests and report progress, will follow.

On Tuesday May 2, the responsible tourism focus is on how technology can assist the transition to sustainability.

Until now, the technology agenda and conversation has been restricted at trade shows, mainly to IT and Virtual Reality, but technology plays a critical role in achieving sustainability. Wind and solar power, water management, managing consumption to minimise waste, sequestering plastic and using organic plastics all benefit the bottom line and accelerate the transition to sustainability. As an example, we have an expert panel and a conversation with Faizal Kottikollon, Chairman of Kef Holdings & the Faizal and Shabana Foundation, about Tulah, a wellness resort near Calicut in Kerala, India.

The planting and water management system in the grounds at Tulah is designed to harvest rainwater and to use and recirculate it.

It has successfully raised the water table on its own and adjacent properties.

The resort has also achieved a healthy living environment and LEED certification

About Harold Goodwin

For more information on Harold Goodwin and the Responsible Tourism Partnership: www. haroldgoodwin.info

Peeters, P. and Papp, B., 2023. Envisioning Tourism in 2030 and Beyond. The changing shape of tourism in a decarbonising world: www.thetravelfoundation.org.uk

Dyke, Watson and Knorr, the concept of net zero is a dangerous trap: www. theconversation.com

by using radiant cooling from water in the thermal insulated, sound and fireproof wall panels and circulating fresh air and solar power. We shall also be discussing the need for reliable information about the performance of different technologies to help achieve sustainability goals.

Underwater

tive tourism

"We must all take responsibility and do as much as we can now to reduce emissions and adapt to climate change"

A new dawn for Historic Jeddah

The regeneration of Al Balad not only preserves the history and heritage of a UNESCO World Heritage site, but breathes new life into its authentic cultural experiences, with enhancements ranging from boutique hotels to a new waterfront development

Nestled within Jeddah along the Red Sea coast, Jeddah Historic District is the heritage heartland of the Saudi Arabian city.

Also known as Al Balad, Jeddah Historic District is a UNESCO World Heritage Site with historic houses, mosques, ribats and souqs tucked within its cobbled streets.

Its proximity to the Red Sea means that Jeddah Historic District has long been an important, bustling hub. For thousands of years, traders have brought goods to Al Balad by boat, and established the area as an important stop along the Silk Road.

For pilgrims, Jeddah Historic District is

the gateway to Makkah for those making the journey by sea.

Encompassing just 2.5 square kilometres, Jeddah Historic District today continues to pack a powerful punch with incredible restaurants and cafés, a thriving arts scene, and a welcoming, hospitable culture.

From local, family-owned restaurants that have been serving tasty dishes for hundreds of years, to arts centres and galleries home to both historic and modern treasures, Al Balad has plenty to charm visitors from across the world.

REVITALISING HISTORIC JEDDAH

In line with the Kingdom of Saudi Arabia’s Vision 2030 goals, Jeddah Historic District is the midst of an extensive revitalisation project to transform the area into a hub of creativity, combining Saudi artists and entrepreneurs. Implemented by the Jeddah Historic District Programme, which sits within the Saudi Ministry of Culture, the 15-year project is focused on establishing infrastructure, developing the landscape, and improving the quality of life for locals.

Al Balad’s identity is strongly characterised by its architecture and great care is being taken to preserve the historic buildings.

The revitalisation is making use of local materials and craftmanship with the aim to respect and protect the traditional identity and heritage of Jeddah Historic District.

The project aims to utilise these heritage sites through sustainable development, to make Al Balad an attractive centre for businesses and cultural projects, and a key destination for aspiring entrepreneurs.

As part of the plans to revitalise historic Jeddah, this year will see the opening of three new luxury hotels.

Clockwise from far top left: Landmark houses Wagf alshafie and bait alfarsi; Historic Jeddah is a UNESCO World Heritage Site

10 reasons to

visit

Jeddah Historic District

1. Hospitality –welcoming, warm and friendly

2 Architecture –beautiful, distinct buildings with stories to tell

3 Art – a vibrant, up-andcoming cultural scene

4. Gastronomy – familyowned restaurants serving delicious, authentic cuisine

5 Shopping – traditional souqs full of locally-made trinkets and crafts

6 Hotels – new boutique offerings that guarantee a beautiful stay

7 History – lots to learn for lovers of history and heritage

8 Landscape – where the desert meets the Red Sea

9 Winter sun – warm temperatures from November to February

10 Gateway city – an easy springboard to visit the Kingdom of Saudi Arabia

"Al Balad's identity is strongly characterised by its architecture"

Clockwise from Left: Wagf alshafie: Red Sea architectural tradition preserved

Beit Al Nashaar: the vibrant streets are steeped in history

Beit Hazazi

Other elements of the project include waterfront development, making way for a marina for luxury yachts, and new green spaces.

NEW FOR 2023: THREE LUXURY BOUTIQUE PROPERTIES

This year (2023) the Jeddah Historic District Programme will unveil three high-end properties in Al Balad; Nuzul Joukhdar, Beit Al Rayess and Beit Kedwan. The aim of each property is to deliver a unique experience focused on a cultural and heritage connection with the local community and neighbourhood, while extending authentic hospitality to all guests. Each hotel has a distinct historic and cultural value in Al Balad and once belonged to important local families. Legacy, authenticity, heritage and hospitality are core values. The beautifully preserved buildings combine historic architecture and rich culture with modern luxury, creating unforgettable accommodation in one of Saudi Arabia’s most desirable locations.

NUZUL JOUKHDAR

Located in Harat al Yemen, Nuzul Joukhdar was built around 200 years ago by local businessman Saleh Mohammed Nour Al Joukhdar as a home for his family. The Al Joukhdar family were important in Al Balad, working in roles across the commerce and banking industries. The beautiful historic house is spread over four stories, with two mezzanine floors. It has the largest Roshan in Al Balad – a three-sided wooden structure extending outside of the house façade – setting it apart from the other buildings in the area.

BEIT AL RAYESS

Beit Al Rayess boasts one of the best locations in the Historic District. Located next to Nassif Square and Souq Al Alawi, guests will be at the heart of Al Balad action. Built around 70 years ago, Beit Al Rayess gets its namesake from its original owner, Mohammed Hassan Al Rayess, a notable Jeddah local. But the real importance of the building lies in its interior architecture; each of the rooms overlooks an inner courtyard whilst

there’s beautiful, intricate stone arches throughout.

BEIT KEDWAN

Originally owned by the Kedwan family who worked in maritime trade, Beit Kedwan is another opening in Harat al Yemen. Built over 100 years ago, the house looks over an external courtyard and has original Roshans in excellent condition. The launch of three new

luxury hotels is an important component of the wider regeneration plans. Al Balad has long been recognised for its warm hospitality and culture, and these new hotels are an instrumental development in the area’s unique luxury offering. With beautiful and intricate design and impeccable service, these new properties will elevate the Historic District’s appeal to well-travelled and affluent international guests.

• RESPONSIBLE TOURISM

Pioneers of change

A round-up of regional leaders in responsible tourism

Regional efforts, global impact

Countries in the Middle East and North Africa (MENA) are some of the hottest and driest on earth. Like the rest of the world, they are witnessing the impact of climate change through rising and extreme temperatures, and it is already impacting livelihoods and opportunities across every sector, including tourism.

Extreme weather events, including droughts and heavy rains, will become more common in the region if global temperatures continue to rise, while the economic impact of dust storms in MENA already exceeds US$13 billion annually.

In order to achieve effective climate action, an alliance has been formed to unify and support relevant regional stakeholders.

The Middle East Green Initiative (MGI) is a regional effort, led by Saudi Arabia, to mitigate the impact of climate change on the region and to collaborate to meet global climate targets, including the 2050 net zero goal. By strengthening regional cooperation and creating the infrastructure required to reduce emissions and protect the environment, MGI can amplify impact in the global fight against climate change, while creating far-reaching economic opportunities for the region.

To accelerate the implementation of initiatives to achieve the MGI goals, HRH Mohammed Bin Salman, Crown Prince and Prime Minister of Saudi Arabia, announced in November 2022 that KSA

Green growth strategies to boost GCC GDP

The combined gross domestic product (GDP) of countries in the GCC could exceed $13 trillion by 2050 if the region properly implements green growth economic strategies, Issam Abu Suleiman, Regional Director of the GCC at the World Bank told news agency WAM in March. Green growth strategies ensure natural assets can deliver their full economic potential on a sustainable basis. If they are embraced, it will help create more jobs, reduce the gender gap, and ultimately result in the diversification of the economy, he stressed. The upcoming COP28 in Dubai provided an opportunity to move to an economic path of green growth, which could ultimately diversify the economy while making a positive impact on the climate, he continued. As COP28 host, the UAE is highlighting its pivotal role in spearheading sustainable economic growth, with the nation a long-term investor in projects aimed at mitigating climate change repercussions.

will establish and host a dedicated MGI Secretariat and allocate US$2.5 billion to support MGI projects and governance. MGI has set ambitious targets that take decisive action against climate change. They include:

PLANTING 50 BILLION TREES ACROSS THE MIDDLE EAST

The equivalent to restoring 200 million hectares of degraded land and 5% of the global afforestation target. A fifth (10 billion) of trees will be planted within Saudi Arabia’s borders, with the remaining 40 billion set to be planted across the region in the coming decades. Achieving this target will help to generate new employment opportunities and strengthen the resilience of remote communities. The trees will also provide numerous other benefits, including stabilising soils, protecting against floods and dust storms and helping reduce CO2 emissions by up to 2.5% of global levels.

SUPPORT THE REGION TO REDUCE 670 MILLION TONNES OF CO2 EMISSIONS

This represented 10% of global contributions at the time the target was announced in 2021. To achieve this, MGI will facilitate collaboration at the highest levels of government to enable businesses and civil society to scale-up carbon capture, invest in the green economy and encourage innovation and growth in renewables.

Shurayrah Island, Red Sea Project

Ras Al Khaimah targets ‘Balanced Tourism’

Ras Al Khaimah Tourism Development Authority (RAKTDA) has a vision to become the Middle East’s most sustainable destination by 2025 as it looks to attract three million visitors by 2030.

Its new Balanced Tourism strategy, created in partnership with EarthCheck, the world’s leading scientific benchmarking, certification, and advisory group for travel and tourism, has placed all aspects of sustainability –environment, culture, conservation and livability – at the centre of its investment and development strategy. By ensuring issues surrounding ‘over tourism’ – such as over development, crowding of heritage sites, and the spoiling of its unique natural environment – are avoided, it aims to create a destination that will resonate with today’s responsible traveller. Balanced Tourism was announced in May last year and followed the authority’s 2021 announcement of its Sustainable Tourism Destination Strategy to secure the emirate’s long-term sustainability and drive overall growth through four key pillars: Sustainable

Development; Cultural Conservation; Attractions Built with Purpose; and Community and Liveability.

SUSTAINABLE DEVELOPMENT

Ras Al Khaimah's natural assets are the backbone of the destination’s key values, and their protection is a key focus, so RAKTDA is taking a mindful approach to new hotel developments, consulting with hospitality partners to ensure spacious venues, with thoughtful, sustainable landscaping, and maintaining a measured pipeline to avoid rapid, less well-planned expansion and overcrowding. As the licensing authority for all new hotel developments, RAKTDA sest guidelines and protocols to regulate sustainability standards and work closely with hotels to ensure sustainable practices.

CULTURAL CONSERVATION

The integrated approach also includes cultural conservation. With RAK home to more than 65 forts and four archaeological sites with a tentative UNESCO listing, the authority has established

DID YOU KNOW?

The Wynn Resort, scheduled to open on Al Marjan Island in 2026, has a pioneering approach to sustainability and energy efficiency, aiming for 50% renewable energy by 2030. It is being developed according to the Barjeel Green Building Regulations and has already implemented waste management programmes that prevent between 26% and 100% of waste from entering landfills, reduce water consumption, and invest in new waste-to-energy projects.

a long-term investment plan to protect and enhance these and other key cultural projects, including Suwaidi Pearls Farm.

ATTRACTIONS WITH PURPOSE

Under the Balanced Tourism platform, all upcoming attractions will be purpose built with sustainability standards and processes. Visitors can expect environmentally conscious development around Jebel Jais and across the more than 20 new sustainable tourism initiatives being developed. They include Scallop Ranch at Al Hamra Marine, a first of its kind attraction in the UAE that will support and enhance understanding of the marine ecosystem, with seagrass and sea cucumber species within the farm.

COMMUNITY AND LIVEABILITY

RAKTDA is also embracing the concept of liveability as part of its Balanced Tourism ethos, with progressive policies in place to promote employee well-being.

This led to the authority being named the sixth best workplace in the UAE by Great Place to Work® for 2022 in the Small & Medium Organisations category, the highest placed government entity. It was also named one of the Best Workplaces for Women and a Great Place to Work in 2021, the first and only organisation in Ras Al Khaimah to be awarded this certification.

The authority has also introduced RAKFAM, a series of initiatives aimed at enriching connectivity, community life and facilities for tourism sector employees.

RAK is the most fortified emirate in the UAE

Saudi Arabia’s goal to create a greener future for all

Saudi Arabia recognises that travellers and investors want policies that promote sustainability in the industry and we have embarked on a journey that will make the kingdom a pioneer in sustainable tourism. Under the Saudi Green Initiative, we launched more than 60 initiatives in the past year to do just that. The first wave of initiatives represent more than $186 billion [worth] of investment in the green economy.”

Those were the words of Saudi Arabia’s Minister of Tourism, HE Ahmed Al-Khateeb, speaking at the World Travel & Tourism Council’s (WTTC’s) 22nd Global Summit in Riyadh in November 2022.

At the event, the WTTC and the Saudi-based Sustainable Global Tourism Centre (SGTC) launched new data detailing the climate footprint of the global travel and tourism sector.

In a world-first, this comprehensive research covers 185 countries across all regions and will be updated each year with the latest figures. Launched in October 2021, with its vision set out by Al-Khateeb at COP26 in Glasgow in March 2022, the SGTC is a multi-country, multi-stakeholder coalition designed to accelerate the tourism sector’s transition to net-zero emissions, as well as drive action to protect nature and support communities.

At the WTTC summit the STGC also launched the Sustainable Travel Awards to recognise

individuals and organisations that address climate change, protect nature and support communities. There will be 10 awards in total given on an annual basis to shine the spotlight on solutions that are already demonstrated measurable positive impact.

SETTING NEW SUSTAINABILITY STANDARDS

Saudi Arabia aims to welcome more than 100 million visitors annually, as part of Vision 2030. At the same time it is demonstrating that a tourism sector can be built on sustainable principles, with giga projects such as the Red Sea setting new standards in regenerative tourism, and AlUla and Diriyah trailblazing archaeological preservation and protection.

By 2030, the kingdom aims to generate 50% of its energy from renewable sources, with a view to reaching net zero by 2060, which will significantly impact the entire economy, not just tourism.

New countrywide initiatives such as the Royal Reserves programme will protect and restore more than 260,000 square kilometres of the country, the equivalent to 12% of landmass – the same land area as New Zealand.

“But sustainability goes much further than environmental protection. It cuts through community development, livelihood protection, cultural preservation and so much more.

Ultimately, it’s about making our local communities part of our development plans so they have the opportunity to own their country as hosts. Above and beyond the environmental imperative, which is critical, we need to ensure from a community perspective that tourism is not something that happens to them,” says Fahd Hamidaddin, CEO and Member of the Board, Saudi Tourism Authority (STA). “It needs to be something that inspires them to stand up and be a part of shaping how the country is moving forward. That’s why we’re investing so heavily in training and development and in engaging with our communities to build a model of tourism that works for all – for travellers, for businesses, for communities and for the environment.”

SAUDI GREEN INITIATIVE

With Saudi Arabia recognising it plays a key role in achieving global climate targets, it launched the Saudi Green Initiative (SGI) in 2021,uniting environmental protection, energy transition and sustainability programmes with the overarching aims of offsetting and reducing emissions, increasing the kingdom’s use of clean energy and addressing climate change. Since launch, more than 77 initiatives have been activated with a focus on cutting emissions, renewable energy projects and protecting land and sea.

SGI TARGETS

I278 mtpa

Carbon emissions reduction by 2030

10bn Trees to be planted

40mn Hectares of degraded land to be rehabilitated

30%

Of KSA’s land and sea to be protected by 2030

SGI PROGRESS 2022

13 Renewable energy projects announced

18mn Trees planted 60,000 Hectares of degraded land rehabilitated 66,000 km2

Of KSA’s land and sea protected

Saudi’s Red Sea coastline

Small initiatives add up at DXB

Regional airport drives at a glance

HIA IN COMPOST MOVE

In 2022, Dubai International Airport (DXB) reported a 127% year-on-year jump in annual traffic to 66 million passengers, retaining its status as the world’s busiest airport for international passenger traffic.

With 78 million passengers anticipated at DXB in 2023 and traffic growth accelerating with travel’s recovery now well underway, the onus is on Dubai Airports, which operates DXB and Dubai World Central (DWC), to expand sustainably.

In a recent podcast interview with SimpliFlying, Dubai Airports CEO Paul Griffiths said: “Sustainability is not about one big-ticket item, that you can tick a box and say you have done the best you can; it’s about literally thousands of small initiatives [that reduce cumulative energy footprint].”

Most recently, Dubai Airports won the ‘Best Aviation Sustainability Programme’ (Environment pillar) at the Sheikh Mohammed bin Rashid Global Aviation Awards, recognised for its ongoing efforts in helping to develop a more sustainable global aviation industry. The award, presented at the 41st General Assembly of the International Civil Aviation Organisation (ICAO) in Montreal in October, spotlighted Dubai Airports’ ongoing sustainability programmes, which include replacing 150,000 conventional light fixtures across DXB's terminals and airfield with significantly more efficient LED lights; introducing electric and hybrid ground service

vehicles; and building a 15,000-panel solar array at DXB’s Terminal 2, the largest at any airport in the Middle East.

In June, Dubai Airports kicked off World Environment Day with a new waste management initiative designed to play an integral role delivering on its commitment to keep 60% of all waste from Dubai International (DXB) from entering landfills by the middle of 2023. As part of the new programme, the operator, in partnership with Sharjah-based BEEACH Group, implemented a food waste treatment plan, which is expected to capture and compost more than 2,000 tonnes of food waste annually from food and beverage outlets, lounges and hotels across DXB terminals and concourses.

Decomposing food waste in landfills results in the emission of methane gas, which is 72 times more harmful to the environment than CO2. The food waste plan uses a high-tech biodigester compost system and as part of the initiative, 100% of all cooking oil used in airport F&B outlets is converted to biodiesel fuel. Back in 2019, DXB and DWC achieved Level 3 (Optimisation) of the Airports Council International’s (ACI) Airport Carbon Accreditation programme. The Level 3 of the programme provides an international airport-specific framework for active carbon management and continual improvement through partnerships between the airport and its service partners.

Hamad International Airport (HIA) was recently awarded the ISO 14001 Environmental Management certification, described by operator MATAR (the Qatar Company for Airport Operation and Management), as a “key milestone in the implementation of MATAR’S long term environmental goals. The certification, based on an audit of water use, energy, emissions and waste management, paves the way for the roll-out of MATAR’s environmental management system across its airports. A recent initiative is to recycle the 3,979 tonnes of organic compost from green waste generated annually from landscaping activities and using it as a fertiliser.

ABU DHABI’S CLIMATE RESPONSIVE TERMINAL

Sustainable development is integral to the new Midfield Terminal Building (MTB) at Abu Dhabi International, aligned to the Abu Dhabi Urban Planning Council’s (UPC) Estidama approach towards ecological design. With MTB’s recent 3 Pearl Design Rating award from the Estidama Pearl Building Rating System (PBRS), it is now the highest rated airport terminal in the GCC, and the largest singular building ever to be rated globally. The climat-responsive building reduces annual energy consumption through its façade, roofing and systems. Goals include recycling more than 45% of waste and reducing water consumption by 45% too.

Dubai Airports won the ‘Best Aviation Sustainability Programme’

Etihad Airways sets industry benchmark for sustainability

In 2022, the UAE’s national carrier, Etihad Airways, received multiple accolades in recognition of its industry leading -360degree sustainable aviation strategy. It was crowned ‘Environmental Airline of the Year 2022’ in the annual Airline Ratings awards; received the ‘Environmental Sustainability Innovation of the Year’ award at CAPA’s annual Environmental Sustainability Awards for Excellence in Singapore; and was named the ‘Best Airline for Sustainability 2022’ award by Business Traveler USA. Etihad’s sustainability initiatives started with a focus on creating operational efficiencies.

The airline quickly went on to unite industry leaders and build the most comprehensive, crossorganisational aviation sustainability initiative ever undertaken.

This umbrella programme includes partnerships with Boeing, GE, Airbus and Rolls Royce, as well as a wide range of collaborations with pioneering new-technology organisations, academic researchers,

smaller businesses and start-ups.

Etihad’s flagship sustainability projects include the Greenliner programme, using the airline’s fleet of Boeing 787 Dreamliners as flying test-beds, as well as the Sustainable50 A350-1000 launched last year.

Over the past four years, the airline has conducted a vast number of research eco-flights demonstrating potential carbon emission savings of up to 72% on a single flight.

It is partnering with a range of organisations to reduce its CO2 emissions, the latest being with World Energy and SATAVIA to help make the ‘Book and Claim’ system for off-sets a reality.

Etihad has also tested and implemented world-first operational efficiencies and technology solutions including Jeppesen Flite Deck Advisor, SATAVIA contrail avoidance, GE Engine Foam Wash, eTech logs and lightweight Unit Load Devices.

In addition to the airline’s

comprehensive testing and innovation programme, Etihad became the first airline to secure commercial finance based on verified compliance with the Sustainable Development Goals of the United Nations (UN SDGs).

Meanwhile, the Etihad Mangroves Forest project was launched with plans to establish carbon-absorbing forests in countries where the airline operates, beginning with a forest in the airline’s home, Abu Dhabi. And, in an initiative to involve its guests and corporate clients, Etihad offers the Conscious Choices programme with rewards for customers who take environmentally positive action such as offsetting their flights. Corporate clients can benefit from accredited solutions to reduce their Scope 3 emissions.

In the air, Etihad Airways has one of the most modern and efficient fleets in the world. With the airline having an average fleet age of just 5.8 years, nearly 60% of its aircraft are represented by new generation widebodies.

Etihad’s sustainability credentials at a glance

50%

Reduction in 2019 net emissions in 2022

13 years early 2035 was the original target

0% Carbon emissions by 2050 target

80%

Reduction in singleuse plastics by 2022

40%

Of flights are serviced by electric vehicles on the ground in Abu Dhabi Saving

300+ tonnes of CO2 annually

"At every touchpoint, Etihad Airways staff and management are committed to reducing the airline’s CO2 footprint and it shows. The mantra at Etihad Airways is a million things count in reducing emissions and thus the focus is all-consuming"

The Etihad Greenliner

Responsible hospitality

GHA LAUNCHES GREEN COLLECTION

Global Hospitality Alliance (GHA), the world’s largest alliance of independent hotel brands, recently upped its sustainability efforts with the launch of Green Collection, bringing together under one umbrella, nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet.

Every Green Collection property has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, each requiring hotels to meet the highest international standards in terms of sustainability initiatives and performance, with regular third-party

audits conducted to retain certification. Green Collection accounts for almost one-quarter (24%) of the GHA DISCOVERY portfolio and represents almost half of its brands, from midscale to high-end, including Anantara Hotels, Resorts & Spas, Avani Hotels & Resorts, Capella Hotels & Resorts, Corinthia Hotels, Elewana Collection, GLO Hotels, JA Resorts & Hotels, Kempinski Hotels, Marco Polo Hotels, Niccolo Hotels, Pan Pacific Hotels & Resorts, Patina Hotels & Resorts, PARKROYAL COLLECTION, PARKROYAL, Sukhothai Hotels & Resorts, Oaks Hotels, Resorts & Suites, Outrigger Resorts &Hotels, NH Hotel Group and The Set Collection.

From city hotels to beach resorts, the collection is geographically diverse, with representation in 44 countries and more than

112 destinations, spanning every region. In the Middle East and North Africa, Green Collection properties account for half of GHA DISCOVERY’s portfolio while in Africa and Asia the figure is 37% and 36% respectively.

GHA says that with 69% of travellers actively seeking sustainable travel options in 2023, according a recent WTTC report, Green Collection meets this accelerating demand, empowering the 24 million members of its GHA DISCOVERY loyalty programme to make conscious and responsible travel and accommodation choices.

In 2022, members of the programme demonstrated their preference for Green Collection hotels, which contributed to 32% in stays, 39% in nights, 47% in room revenue and 49% in total revenue.

Avani’s green efforts

At Avani Hotels & Resorts, part of GHA’s Green Collection, every property in its portfolio must hold an independently audited Green Growth 2050 certification. As part of the brand’s effort to become a Net Zero Carbon organisation by 2050, it is introducing science-based targets for energy, carbon and water intensity, as well as pledging to cut organic waste to landfill in half in the next eight years. Avani has pledged to reduce the usage of single-use plastic by 75% by 2024, and every nature-based property will support

long-term habitat or species conservation by 2023. Avani Palm View Dubai Hotel & Suites and Avani Ibn Battuta Dubai Hotel have both been awarded the prestigious Green Growth 2050 certification for their sustainability practices, with Avani Palm View Dubai receiving Green Growth’s Platinum certification in recognition of its water and energy conservation programmes; aluminium-can, glass and cooking oil recycling; tree planting; and green public transport awareness campaign.

ARROW-CIRCLE-LEFT New kids on the block

THE LUX COLLECTIVE

Sharjah has carved a niche as an eco-tourism hub, driven by the Sharjah Investment and Development Authority (Shurooq), which has already spearheaded transformative projects such as the Sharjah Collection, featuring three eco-luxe projects operated by Mysk. Adding to this offering, The Lux Collective, a luxury hospitality management company, will open two upscale eco resorts in Sharjah’s central and east coast regions this year. The nature-inspired LUX* Al Jabal Resort in Khorfakkan will feature 45 eco-friendly units and suites with sea and mountain views. The eco-friendly cube-shaped accommodation is imported from Finland. Made from a special variety of Finnish pine wood, it is validated by the Programme for the Endorsement of Forest Certification (PEFC), a global sustainable forestry initiative. LUX* Al Bridi Resort in Al Dhaid will be located next to the newly opened Sharjah Safari, the largest conservation park in the region and the largest wildlife safari in the world outside of Africa. A partnership with Sharjah’s Environment and Protected Areas Authority (EPAA) ensures the care and conservation of the wild species inhabiting the reserve. When it opens this year, the property will feature 35 luxurious private tents, a LUX* Me Spa, a gym, pool, restaurant and kids’ club.

MANTIS

A pioneer of curated hotels, eco-lodges and waterways since 2000 when it launched the world’s first sustainable conservation tourism project in South Africa, is set to open two properties in the Middle East – one in the UAE and the other in Bahrain. Opening this year, Saij Mountain Lodge in Ras Al Khaimah is a “protected and sustainably managed mountain resort” with 35 ecological lodges built from natural materials. Water conservation, energy efficiency and minimal waste generation guide operations, while the retreat’s activity programme will be designed to help guests reconnect with nature. The Mantis property in Bahrain will open in 2024 on Hawar Island, a 45-minute boat ride from the mainland and recognised by UNESCEO for its natural history. Guests will stay in one of 75 overwater villas with direct access to the sea and surrounded by a wildlife sanctuary, enjoying the island’s biodiversity, which includes sand Gazelles, Arabian Oryx, multi-coloured coral reefs, and endangered Dugongs.

EARTH HOTELS

This new operator will bring pop-up eco hotels to multiple UAE locations, including Ras Al Khaimah, soon. Targeting the “earthly traveller” these boutique properties are being built with a “sustainable state of mind”, promising minimal environmental and social impact. Recycled materials, low-energy lighting and solar power are standard. Earth Hotels will offer a range of experiences for travellers in pursuit of “authentic culture, mind-boggling nature and boundary pushing adventures”, carrying the slogan, “let your time on Earth be as wild or chilled as you want it to be”.

Right: LUX* Al Bridi Resort in Al Dhaid

Left: The rooftop garden at PARKROYAL Collection Marina Bay in Singapore

Below: Anantara Niyama Private Islands Maldives, a Green Collection property

AlUla experience the extraordinary

Encompassing history, culture, adventure, gastronomy, wellness, art, nature and festivals galore, AlUla is the full package, carefully curated with a responsible tourism approach, as Phillip Jones, Chief Tourism Officer, Royal Commission for AlUla, explains

The ancient city of AlUla, located in the north-western part of Saudi Arabia, is a destination guaranteed to deliver a meaningful experience.

Dating back to the 6th century BC, AlUla has been home to ancient civilisations for millennia, welcoming travellers from near and far in search of shade, shelter, and sustenance as they journeyed along the well-trodden spice and incense trading routes and, from Islamic times, on pilgrimage to and from Mecca.

Phillip Jones

AlUla’s numerous treasures include wellpreserved tombs and historical dwellings, human-made and natural monuments, and a diverse topography than ranges from majestic mountains and undulating sand dunes to expansive nature reserves and the lush greenery of the oasis.

Amongst the region’s highlights is Hegra, Saudi Arabia's first UNESCO World Heritage Site. The largest conserved site of the Nabataeans outside of Petra, Hegra is renowned for breath-taking vistas of wellpreserved tombs carved into sandstone

cliffs, many of which feature intricate decorated facades and inscriptions in several ancient languages.

Once an important centre of commerce for the advanced Nabataean kingdom, being ideally located on the Incense Road, Hegra was second only to Petra, the kingdom’s capital. For travellers, AlUla offers a multitude of experiences – from a full historical immersion and discovering local culinary offerings to exploring its vibrant arts scene and taking part in more adrenalinfuelled activities.

MUST-VISITS

A tour of the AlUla oasis is a vital inclusion on any itinerary, including visits to citrus and date farms, walks in the footsteps of past generations along the ancient city walls, and the opportunity to savour outstanding ‘from the oasis to the plate’ local cuisine.

AlUla Old Town is another highlight that gives visitors a palpable sense of the history of what was until fairly recently a vibrant and bustling community, with the town having been inhabited from the 12th century until the 1980s.

Recently awarded the recognition as one of the Best Tourism Villages 2022 by the UN World Tourism Organisation, this historic district comprises an intriguing labyrinth of narrow alleyways snaking between more than 900 traditional mudbrick buildings, 100 of which have been restored – all in the shadow of a towering watchtower fort that affords birds-eye views of the town and its environs. Those keen to sample arts and culture will discover a pleasing juxtaposition of ancient arts and crafts techniques alongside innovative contemporary works by globally renowned artists.

Recent exhibitions such as The FAME: Andy Warhol in AlUla exhibition and the AlUla Arts Festival, have contributed to putting the city on the global arts stage, with the highly anticipated launch of Wadi AlFann, translated from Arabic to 'Valley of the Arts', promising a seminal experience whereby permanent outdoor art installations – including artworks from Desert X AlUla 2022 – will be set against a stunning backdrop of the organic sandstone cliffs and canyons of the valley.

Those with a more adventurous spirit will enjoy taking part in action-packed outings that show AlUla through a different lens; from guided hiking and biking excursions to ziplining and abseiling in the mountains,

thrill-seekers will be spoilt for choice. For unparalleled panoramas, a helicopter or hot air balloon ride offers a more serene but nonetheless breath-taking experience.

RESPONSIBLE TOURISM IN MOTION

Under the leadership of His Royal Highness, Saudi Arabia’s Crown Prince Mohammed bin Salman Al Saud, Chairman of the Royal Commission for AlUla, the Journey Through Time Masterplan puts AlUla on a 15-year timeline with a focus on sustainability. The masterplan has a strong emphasis on preserving the area's cultural heritage by balancing responsible tourism with the proactive restoration of historic sites, a development approach aligned with the Saudi Green Initiative, a programme that aims to drive the nation’s green future.

Aiming to make the city net carbon neutral by 2035, the AlUla masterplan includes the use of renewable energy sources, land rejuvenation, and circular economy principles to reduce waste.

By rehabilitating 65,000 hectares of degraded land by 2030, the RCU plan also aims to give a new lease of life to the ancient oasis. The rewilding of the natural landscape is also a major part of AlUla’s comprehensive regeneration, integral to which is the Arabian Leopard Programme and Arabian Leopard Fund, which aims to reintroducing the critically endangered species to the AlUla region.

Here, Phillip Jones, Chief Tourism Officer for the Royal Commission for AlUla, explains how AlUla’s destination offering continues to expand, offering an eclectic mix of immersive experiences unique to this special location.

What have been the 2022-2023 highlights for AlUla?

It’s hard to choose, as we’ve had so many key moments at AlUla over the past year.

If I have to be selective, then at the top of the list is the launch of the National Geographic’s documentary, Lost Treasures of Arabia: The Ancient City of Dadan, which tells the story of how archaeological history is currently being made in Dadan, an ancient city built from stone that was once the capital of the sophisticated Dadan and Lihyan kingdoms.

A personal favourite was the launch on AlUla Moments 2023 calendar of events and festivals, which includes five distinctive festivals and six marquee events, with the

IN NUMBERS

200,000

Years of human history

111

Ancient tombs, of which 94 feature decorated facades

3,000

Years of continuous habitation

500

Inscriptions on the rocks at Jabal Ikmah

2035

Is the target by which AlUla aims to become net carbon-neutral for local emissions

100

Farmers trained in sustainable agricultural practices

400

Scholarships provided in fields such as sustainable tourism and agriculture

2,500

AlUla residents taught how best protect the natural environment

80%

Of AlUla Province designated as nature reserves

38,000

Jobs to be created by RCU by 2035

return of the fourth edition of Winter at Tantora, the festival hosted multiple events across heritage, gastronomy and culture, alongside music events; this year featured stellar performances by Andrea Bocelli and Alicia Keys, and regional artists such as Mohammed Abdo, Majid AlMohandes and Assala Nasri.

Other key events in the AlUla Moments Calendar included the AlUla Citrus Festival in its 2nd edition, Cinema AlJadidah,

AlUla’s well-preserved Old Town

the inaugural edition of the AlUla Camel Cup and the Custodian of the Two Holy Mosques Endurance Cup, among others.

I also have to give a special mention to the AlUla Skies Festival in its first edition in 2022, where 142 brightly-lit hot air balloons were glowing the dark nights together and breaking the Guinness World Record for the world’s largest hot air balloon glow show. Also taking place of pride in AlUla’s calendar this year was the AlUla Arts Festival, which saw the opening of FAME: Andy Warhol in AlUla, a one-of-a-kind exhibition focused on one of the most iconic artists of all time. And of course, a major achievement was AlUla Old Town being awarded the recognition as one of the Best Tourism Villages 2022 by the UN World Tourism Organisation, an acknowledgement of the location’s storied past as a historic district with more than 900 traditional mudbrick buildings.

How many visitors did you attract in 2022, and what’s the outlook for 2023?

In line with Saudi Vision 2030, we saw 180,000 visitors in 2022 compared to the previous year when we welcomed 146,000 visitors. That 2021 figure was a massive increase from our target of 95,000 that year. Since opening AlUla’s doors to the

public as a year-round destination in October 2020, it has gone from strength to strength and become quickly established as a must-visit destination for the most discerning of travellers – people who are looking for something extraordinary, for an experience they can’t get anywhere else. Based on AlUla’s rising prominence on the global tourism stage, the outlook for 2023 is overwhelmingly positive as we target 250,000 tourists.

How have new properties and airlinks helped support growth?

Catering to the needs of visitors is essential, and so we have carefully curated our hospitality offerings to include properties such as the luxurious Banyan Tree AlUla and Habitas AlUla.

We are partnering with major hospitality brands from around the world as we are moving in quick steps towards increasing the number of keys inventory within the destination, as by the end of this year we are expecting to increase to 1,252 keys, showing an increase of 115% from 2022 numbers. Supported by new flights connecting AlUla to major international destinations: Dubai, Paris, Cairo, soon Amman and more flight options on the way, AlUla has become more accessible than ever for visitors.

Top: Ashar Valley, home to many of AlUla’s unique hospitality experiences

Above: The Tomb of Lohyan, son of Kuza

What’s new in AlUla?

We are planning to open new hospitality experiences in AlUla, starting with Dar Tantora eco boutique hotel in AlUla’s Old Town. We are developing the hotel with 30 guest rooms by restoring and repurposing several historical mud-brick buildings. This fully immersive experience will showcase the Old Town as a vibrant cultural hub, complete with traditional décor, furniture and artistic treatments. Training was provided for local artisans who are contributing to this restoration effort. In addition to a variety of hotel brands will be open before the end of 2023. In terms of AlUla Moments Calendar updates, The AlUla Skies Festival is taking place from April 26 and

Credit: Omar Alnahdi

will continue until May 13. A major event featuring a varied schedule of to experience day and night in AlUla, highlights include hot air balloon rides, helicopter tours, music concerts, and stargazing activities.

We are thrilled also to activate a number of adrenaline-fuelled activities in AlUla, with the new AlUla Bike Hub, as well as the ‘Extreme Adventure AlUla’, the summer activity that we will be launching from June 7 to 10, 2023 for the first time, welcoming adventurers from around the world to compete in the challenging activities of the AlUla Adventure Hub.

We are also looking forward to the AlUla Wellness Festival, the largest wellness event in the region, which will run from October 20 to November 4. Returning for its third consecutive year, the festival offers a rare opportunity to connect with AlUla's natural elements to uncover a more holistic approach to health and wellbeing.

Two events making a comeback this year are the Ancient Kingdoms Festival, which highlights the historical connection between three great oases of northwest Arabia, AlUla, Khaybar and Tayma, and Azimuth Festival, an art and music event set to take place over the Saudi National Day Holiday.

Saudi’s tourism industry is growing at a phenomenal pace, spurred by new government initiatives – how is this benefitting AlUla?

In March, Saudi Arabia’s Ministry of Tourism announced that tourist visa applications would be accepted for all GCC residents, allowing more travellers than ever before to access the kingdom, in addition to previously opening the application of e-visas and visas on arrival to a number of nationalities and holders of specific visas (UK, USA and Schengen) under some conditions and rules. This is line with Saudi Arabia’s Vision 2030 to welcome 100 million visitors and reducing the economic dependency on oil.

Underpinned by the wider developments in Saudi Arabia, AlUla has been on an accelerated path to realise the visionary Journey Through Time Masterplan that will responsibly and sustainably transform the city. We’re raising awareness and activating tangible programmes to showcase AlUla as both the world’s largest living museum and an unrivalled modern travel hotspot.

The World Travel and Tourism Council estimated that Saudi Arabia's travel and

tourism sector will grow an average of 11% annually over the next decade, making it the Middle East's fastest-growing market.. We are confident this growth will have a knockon effect for AlUla, leading more people from all around the globe to come to AlUla to discover its mysteries for themselves.

How are you innovating to promote AlUla to the world?

We are constantly exploring new and innovative ways by which we can reach our audiences,which is why, last year, AlUla entered the metaverse, making its debut with the first 3D model of Tomb of Lihyan, Son of Kuza, located in Hegra, the Kingdom’s first UNESCO World Heritage site. Being in the metaverse enables global citizens to experience hyper-realistic 360-degree views of Hegra from wherever they are. To ensure responsible tourism

and maintain low numbers of inbound visitors to AlUla to protect its heritage, while at the same time sharing the story of AlUla’s historical riches with the world, it’s imperative that we create and nurture meaningful connections with an increasingly digital audience, and that only comes with thinking innovatively.

What will be AlUla’s tourism contribution when completed?

AlUla’s rich history and cultural heritage, combined with its stunning natural scenery, make it a unique destination that will be a driver for economic growth in the Kingdom. Once complete in 2035, The Journey Through Time Masterplan for AlUla is expected to contribute SAR120 billion (US$32 billion) to the national GDP, while boosting the population of AlUla to 130,000 and creating 38,000 new jobs.

Left: Desert X AlUla 2023

Below: Immersive experiences: Stargazing AlGharameel

• RESPONSIBLE TOURISM

The road to net zero

With COP UN Climate Change Conferences in Paris, then Glasgow and soon, Dubai, driving the net-zero agenda, the ATM Yearbook 2023 considers what progress the travel and tourism sector has made in reaching the 2050 target

YEARBOOK 2023

Climate change is a global emergency that goes beyond national borders.

It is an issue that requires international cooperation and coordinated solutions at all levels.

To tackle climate change and its negative impacts, world leaders at the UN Climate Change Conference (COP21) in Paris reached a breakthrough on December 12, 2015; the historic Paris Agreement.

This legally binding international treaty sets long-term goals to guide all nations, with the goal to keep global warming to no more than 1.5°C.

This means greenhouse gas emissions need to be reduced by 45% by 2030 and reach net zero by 2050. The Paris Agreement came into force on November 4, 2016, and as of February 2023, 195 parties had joined it.

With the travel industry generating between 8% and 11% of the world’s emissions, the majority from transportation, according to the World Travel & Tourism Council (WTTC), a coordinated plan for the sector to support the global commitment to meet its 2030 and 2050 emissions targets was launched at the COP26 UN Climate Change Conference in Glasgow, Scotland, in 2021.

The Glasgow Declaration has now been signed by more than 450 tourismrelated entities. When becoming a signatory, organisations agree to reach net zero as soon as possible, before 2050; deliver and implement climate action plans within 12 months of signing them; align plans with the five pathways of the Declaration (Measure, Decarbonise, Regenerate, Collaborate, Finance) to accelerate and co-ordinate climate action in tourism; report publicly on an annual basis on progress against interim and long-term targets, as well as on actions being taken; and to work in a collaborative spirit, sharing good practices and solutions, and disseminating information to encourage additional organisations to become signatories and supporting one another to reach targets as quickly as possible.

Since 2021, the travel and tourism industry has made strong progress, with every segment setting targets. Here’s a round-up of action being taken.

Fly Net Zero is the commitment of airlines to achieve net zero carbon by 2050. At the 77th IATA Annual General Meeting in Boston, USA, on October 4, 2021, a resolution was passed by IATA member airlines committing them to achieving netzero carbon emissions from their operations by 2050. This pledge brings air transport in line with the objectives of the Paris Agreement to limit global warming to 1.5°C.

“The world’s airlines have taken a momentous decision to ensure that flying is sustainable. The post-COVID-19 re-connect will be on a clear path towards net zero. That will ensure the freedom of future generations to sustainably explore, learn, trade, build markets, appreciate cultures and connect with people the world over.

“With the collective efforts of the entire value chain and supportive government policies, aviation will achieve net zero emissions by 2050,” said IATA’s Director General, Willie Walsh, at the AGM.

Achieving net zero emissions will be a huge challenge. The aviation industry must progressively reduce its emissions while accommodating the growing demand of a world that is eager to fly.

To be able to serve the needs of the 10 billion people expected to fly in 2050, at least 1.8 gigatons of carbon must be abated in that year.

The airline industry has committed to achieving net-zero by 2050

Moreover, the net zero commitment implies that a cumulative total of 21.2 gigatons of carbon will be abated between now and 2050.

The strategy is to abate as much CO2 as possible from in-sector solutions such as sustainable aviation fuel (SAF), new aircraft technology, more efficient operations and infrastructure, and the development of new zero-emissions energy sources such as electric and hydrogen power.

Any emissions that cannot be eliminated at source will be eliminated through out-of-sector options such as carbon capture and storage, as well as credible carbon offsetting schemes.

“We have a plan,” said Walsh. “The scale of the industry in 2050 will require the mitigation of 1.8 gigatons of carbon. A potential scenario is that 65% of this will be abated through sustainable aviation fuels (SAFs). We would expect new propulsion technology, such as hydrogen, to take care of another 13%. And efficiency improvements will account for a further 3%. The remainder could be dealt with through carbon capture and storage (11%) and offsets (8%). The actual split, and the trajectory to get there, will depend on what solutions are the most cost-effective at any particular time. Whatever the ultimate path to net zero will

Climate change is a global emergency impacting tourism

be, it is absolutely true that the only way to get there will be with the value chain and governments playing their role.”

In 2022, SAF production reached at least 300 million litres, up 200% on 2021 (100 million litres), according to IATA estimates.

“More optimistic calculations estimate total production in 2022 could have 450 million litres,” said IATA. “Both scenarios position the SAF industry on the verge of an exponential capacity and production ramp-up toward an identified tipping point of 30 billion litres by 2030, with the right supporting policies.”

At the end of 2022, IATA joined forces with Travalyst, a coalition of travel technology companies championing sustainability, with the aim of providing consumers with a consistent, accurate and widely available calculation of their carbon footprint from air travel. They will focus on both data and standard methodology for route-based passenger CO2 emissions calculations for aviation at scale. This will include a shared position on how to account for SAF.

Net-zero milestones in the aviation sector

VIRGIN’S TRANSATLANTIC FIRST

The first ever net-zero transatlantic flight will take off from the UK this year, with Virgin Atlantic receiving UK government funding to fly from London Heathrow to New York’s John F Kennedy Airport using solely sustainable aviation fuel (SAF). One of the UK carrier’s flagship Boeing 787s, powered by RollsRoyce Trent 1000 engines, will be fuelled by SAF made primarily from waste oils and fats, such as used cooking oil. The use of 100% SAF, combined with carbon removal through biochar credits – a material which traps and stores carbon taken from the atmosphere – will make the flight net zero.

ETIHAD’S BOOK & CLAIM TRIUMPH

In November last year (2022), UAE national carrier Etihad Airways and World Energy, a carbon-net-zero solutions provider, operated the first net-zero flight using SAF via a Book & Claim system. This was accomplished by displacing approximately 26,000 gallons of petroleum-based jet fuel through the use of net-zero equivalent gallons of World Energy’s SAF at Los Angeles International Airport (LAX). The result was the elimination of approximately 250 metric tonnes of carbon related to Etihad’s regular routing flight from Washington Dulles to Abu Dhabi during COP27.

EMIRATES IN MILESTONE DEMO

Emirates operated its first milestone demonstration flight on a Boeing 777-300ER, powering one of its engines with 100% Sustainable Aviation Fuel (SAF). Taking off in January 2023 to mark the start of the UAE’s ‘Year of Sustainability’, it was the first flight in the Middle East and North Africa to be powered by 100% SAF.

WIZZ AIR CARBON INTENSITY WIN

Wizz Air, Europe’s fastest growing and most environmentally sustainable airline globally, according to the Centre for Aviation Awards for Excellence 2022, recorded its lowest ever annual carbon intensity result in one calendar year in 2022. The carrier’s average carbon emissions amounted to 55.2 grams per passenger/km, 15.4% lower than in 2021. Wizz Air operates the lowest carbon emissions per passenger/km amongst all competitor airlines and is committed to further reducing its carbon emissions intensity by 25% by 2030. Integral to its sustainability strategy is the renewal of its fleet, with the airline continuously adding new Airbus A321neos and replacing older aircraft.

Emirates’ first SAF flight

Dubai has relaunched its Carbon Calculator tool

Although it has a long way to go before it achieves net zero and beyond that, net positivity, the global hotel industry has embraced these targets and all that it entails to reach them, aided by certification bodies, charities, travel and tourism organisations, government initiatives, and more.

In 2023, as consumers become more discerning about how they travel, favouring accommodation options that act responsibly in the destinations where they operate, hotels are ramping up their efforts and so too are the entities that support them.

At the beginning of March, the WTTC announced the next stage of its Hotel Sustainability Basics (Basics) verification scheme, “enabling tourist accommodation providers from around the world, regardless of their size, to begin their sustainability journey”.

Basics, an industry wide supported initiative, is a globally recognised and coordinated set of criteria that all hotels should implement as a minimum to drive responsible and sustainable travel and tourism.

Comprising 12 key criteria, the Basics are achievable for all hotels to implement as a bare minimum. “They serve as a stepping-stone to more complex sustainability schemes and even greater sustainability,” said the WTTC.

Six major international hotel groups, collectively representing tens of thousands of

sites from around the world, have now joined Basics as inaugural partners. They include well-known brands such as Accor, Jin Jiang International, Louvre Hotels Group, Meliá Hotels International, Meininger, and Radisson Hotel Group.

Basics has also been recognised by the Sustainable Hospitality Alliance as the starting point for a net-positive industry, as set out in its updated version of Pathway to Net Positive Hospitality, also released in March this year. Version two of Pathway (it was first launched in March 2022) provides a more holistic and practical four-stage roadmap to accelerate hospitality towards a sustainable and contributory future.

It harnesses the power of the Alliance’s four guiding pillars – people, planet, place, and prosperity – combined with the industry’s transformative power, innovation, and resources, and aligns to leading global frameworks and standards, including the WTTC’s Basics, the Glasgow Declaration for Climate Action in Tourism, the Global Business Travel Association RFP template, Global Sustainable Tourism Council (GSTC) Criteria, Travalyst Accommodation Criteria, and United Nations Sustainable Development Goals. This approach enables every hotel to advance its positive impact, regardless of size, starting point, or location.

Hotel sector carbon emission targets

1%

The hotel sector’s contribution to global carbon emissions

3%

- 6%

Of hotel operating costs are attributed to energy consumption

60%

Of hotel carbon emissions from energy consumption

66%

The amount by which the sector must reduce its carbon emissions per hotel room by 2030 to stay within the 2˚C threshold agreed at COP2, and....

90% By

2050

Sources: International Tourism Partnership (ITP), Arup

Dubai has relaunched its Carbon Calculator tool

Dubai relaunches its Carbon Calculator tool

Dubai’s Department of Economy and Tourism (DET) has relaunched its Carbon Calculator tool, which measures the carbon footprint of the emirate’s hospitality sector. The tool has been revamped to track real-time data for carbon emission sources, enabling hotels to identify and effectively manage their energy consumption. The improvements are part of the Dubai Sustainable Tourism (DST) initiative that seeks to contribute to the broader clean energy targets of the UAE Net Zero by 2050 Strategy.

EarthCheck Design certification debut

EarthCheck’s internationally acclaimed and Architizer award-winning design certification will debut in the Philippines with Banyan Tree Group’s Banyan Tree Residences Manila Bay, slated to open in the third quarter of 2025. The property is currently seeking design certification from the internationally recognised EarthCheck Building Planning and Design programme.

In future releases, the Alliance will include detailed guidance to support every hotel (regardless of ownership structure, size and location) to work towards these ambitions. In addition, to help measure progress towards Net Positive, the new pathway guidance will include content on regionality and a KPI measurement framework aligned with ESG reporting requirements.

The Pathway is just one aspect of the Alliance’s remit to bring together hospitality industry leaders and strategic partners to address critical challenges affecting the planet, its people, local destinations, and communities.

Aligned to the UN’s Sustainable Development Goals (SDGs), the Alliance is committed to driving continued action on social issues including equity, diversity and inclusion, human rights and employability; and environmental issues including climate action, water stewardship and responsible resourcing.

Its 30 members comprise 35% of the global hotel industry by rooms, with a combined reach of more than 45,000 properties and 7 million keys. It includes world-leading hotel companies including Choice Hotels, Marriott International, Hilton, IHG, Hyatt and Radisson Hotel Group, regional brands, and other stakeholders in the hospitality value chain such as owners, investors and suppliers.

In January, Dubai-headquartered Jumeirah Hotels & Resorts, which operates 26 properties across the Middle East, Europe and Asia, joined the Alliance.

That same month, the Alliance partnered with the Global Sustainable Tourism Council (GSTC), which establishes and manages global standards for sustainable travel and tourism, with a view to enhancing the industry’s “understanding of sustainability criteria and the need to capture robust sustainability data”.

Banyan Tree Residences Manila Bay

Jumeirah Hotels & Resorts has joined the Sustainable Hospitality Alliance

The cruise sector plays an important role in international tourism, with passenger numbers hitting the 29.7-million-mark pre-pandemic, contributing $154 billion to the global economy and creating 18 million jobs, according to the world’s largest cruise industry trade organisation, Cruise Lines International Association (CLIA). Despite the impact of COVID-19, CLIA anticipates passenger volume to recover and surpass 2019 levels by the end of 2023 with a projected rise in excess of 12% by the end of 2026.

This has repercussions for the environment given the cruise sector is reliant on highly pollutant heavy fuel oil (HFO) to power its ships. Maritime vessels including cruise ships are responsible for nearly 3% of global greenhouse emissions each year, according to the International Maritime Organisation (IMO).

Considered to be more detrimental to the environment than flying in terms of carbon emissions per passenger, a report by Pacific Standard revealed a person’s average carbon footprint triples when they cruise. CLIA’s member ocean-going cruise lines have committed to reducing carbon emissions by 40% (versus 2008 levels) by 2030, and to achieve the global net-zero goal by 2050.

The results of the association’s 2022 Global Cruise Industry Environmental Technologies and Practices Report reveal they have made some progress towards achieving the industry’s vision of net-zero carbon cruising globally by 2050.

Examples cited include the increasing number of vessels launching over the new few years that will be able to incorporate zero-emissions propulsion when available, as well as the growing investment to equip ships to plug in to shoreside electricity where available.

More than 15% of the vessels to be launched in the next five years will be equipped to incorporate fuel cells or batteries, and 85% of CLIA-member ships coming online between now and 2028 will be able to plug in to shoreside electricity, allowing engines to switch off at berth for significant emissions reduction, says CLIA.

Cruise lines are also realising the benefits Liquefied Natural Gas (LNG) as a transitional fuel, which has virtually zero sulphur emissions, a 95% to 100% reduction in particulate emissions, an 85% reduction in NOx emissions, and up to a 20% reduction in greenhouse gas emissions. An increasing number of ships are able to utilise LNG for primary propulsion.

Cruising towards zero emissions

Shore-side power capability

40%

Of global capacity (+20% v. 2021) fitted to operate on shore-side electricity in the 29 ports worldwide where that capability is provided.

98%

Of new-build capacity on the order book (up to 2028) is either committed to be fitted with shore-side electricity systems or will be configured to add shore-side power in the future.

Liquefied Natural Gas (LNG) Fuel

61%

Of new-build capacity will rely on LNG fuel for primary propulsion.

Exhaust Gas Cleaning Systems (EGCS)

79%+

Of global capacity utilises EGCS to meet or exceed air emissions requirements, +7% v. 2021.

88%

Of capacity of non-LNG new builds will have EGCS installed Advanced wastewater treatment systems

100%

Of new ships on order are specified to have advanced wastewater treatment systems.

Initiatives making waves

Hurtigruten launched the world’s first hybrid battery electric-powered cruise ship in 2019 and is converting its entire expedition fleet to hybrid battery power, with plans for the world’s first zero-emissions cruise ship by 2030.

Royal Caribbean Group is introducing a fuel-cell hybrid ship design that eliminates its emissions when docked in port.

Celebrity Cruises ships have solar panels and LED lighting as well as heat transfer windows to cut down on air-conditioning use, and the brand is introducing a water filtration system to enable the return to the sea of near pure waste water.

Silversea’s Silver Nova will be the first hybrid LNGpowered luxury cruise ship when it takes to the seas this year, cutting carbon emissions by 40% compared to its sister ships, as well as featuring a micro gasification system that converts waste into thermal energy.

Virgin Voyager launched with a ban on single-use plastics and the notorious food-wastegenerating ship’s buffet and the widespread use of treefree disposable paper products such as bath tissue, napkins and paper cups; reusable water bottles for all guests; and six units to harness waste heat from the engines’ cooling water to power cabins and restaurants on board.

Ponant launched Le Commandant Charcot, a hybrid expedition ship running on LNG and electric battery power in 2021 and has plans for a “zero-impact” ship by 2025.

Virgin Voyager launched with strong green credentials

All eyes on Dubai

The 28th session of the Conference of the Parties (COP28) to the UNFCCC will convene from November 30 to December 12 at Expo City Dubai. Several community engagement efforts have been launched ahead of the event, including a calendar of events to attract visitors to support global climate change mitigation, including thoughtprovoking youth discussions, performances, exhibitions and more, culminating with a ‘Green Zone’ public area during COP28 (November 6-17). Like previous editions, COP28 will assess and drive progress on combatting climate change and the Paris Agreement targets.

Expo City Dubai – a state-ofthe-art ‘green’ destination that hosted the world for six months – shares COP28’s objectives of achieving sustainability and enabling action towards climate security.

An example of sustainability in action, Expo City Dubai retains 80% of Expo 2020’s built infrastructure, including 123 LEED-certified buildings and eight infrastructure projects rated ‘Excellent’ under CEEQUAL.

Expo City Dubai

Leading the hotel sector beyond net zero

Here at the Sustainable Hospitality Alliance (the Alliance), we have, like ATM, also just marked our 30th anniversary. Being able to look back over the last three decades at what the Alliance has achieved so far in our aim to create a prosperous and responsible global hospitality sector that gives back to the destination more than it takes, has been helpful as we look forward and plan for the next 30 years.

We bring together hospitality industry leaders and strategic partners to address key challenges affecting our planet, our people, local destinations and communities.

Our philosophy of Net Positive Hospitality is an important objective for us to achieve. Going beyond net zero and actually being contributory to the world’s future. When we look at these critical global issues, both social and environmental, they require common approaches and aligned, collective approaches to take on these big challenges. We must also understand the relationship between our negative impacts – our footprints – and our positive contributions – our handprints – if we are to tread as lightly as possible and have a lasting positive impact. Everything we do in the Alliance is based on this philosophy.

Earlier this year we launched the latest part of our Pathway to Net Positive

Hospitality (the practical framework of our philosophy), which was first launched last year which now incorporates social and economic elements, bringing together people, planet, place and prosperity to create a better and more sustainable future for our planet and people.

Our framework provides pragmatic, useful direction for the industry to use to advance their positive impact, no matter their starting point.

As well as our Pathway, we are a founding member of the Sustainable Markets Initiative’s Hospitality and Tourism Task Force, which aims to drive more sustainable actions within the sector. The Task Force, which was announced last year at COP15, is aligned with the Sustainable Market Initiative’s Terra Carta, which provides a

roadmap for the private sector to accelerate the transition to a sustainable future.

One that harnesses the power of nature combined with the transformative power, innovation, and resources of the private sector. Our work is to support a reduction of emissions across the sector and pursue tangible, scalable and practical solutions to address climate change and find more sustainable solutions.

There’s no doubt that we have a long road ahead, like other industries, as we guide the hospitality sector to become a more prosperous and responsible sector that adds value to destinations, rather than taking from them, but we are confident in our strategy and in our members and partners who are committed to shaping a sector that looks after our planet and our people. We continue to grow and currently have more than 30 members with a reach of more than seven million rooms. Membership includes world-leading hotel companies including Choice Hotels, Marriott International, Hilton, IHG, Hyatt and Radisson Hotel Group, as well as regional brands and other stakeholders in the hospitality value chain. Together, we can succeed in building not only a brighter, more prosperous future for the hospitality sector, but for communities worldwide.

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, talks about its Net Positive Hospitality philosophy, as well as becoming a founding member of a new task force for the sector

"Together, we can succeed in building not only a brighter, more prosperous future for the hospitality sector, but for communities worldwide"

HOT DESTINATION

Dubai has ranked the most popular destination in the world for the second year running in TripAdvisor’s 2023 Travellers’ Choice Awards. Winners for the 2023 awards were identified based on the quality and quantity of reviews and ratings on TripAdvisor across accommodation, restaurants, and things to do. “A favourite with celebs and influencers, the ‘City of Gold’ continues to attract tourists from all over the world seeking out their very own slice of luxury,” says TripAdvisor.

SPOTLIGHT ON…LUXURY YACHTS

Luxury yachts operated by the world’s most luxurious hotel brands are a top trend to look out for in 2023 and beyond. Travellers can hit the high seas in style with Ritz-Carlton, Four Seasons, Aman and Belmond, while Orient Express, 140 years after launching its first luxury trains, will unveil the world’s largest sailing ship, Orient Express Silenseas, in 2026.

Source: GWI, Allied Market Research, ResearchandMarkets.com, TripAdvisor, Skyscanner, Accor

The Ritz-Carlton Yacht Collection

A new gateway to Saudi

With a goal of welcoming 1.3 million cruise passengers annually by 2035, Cruise Saudi is making waves with its ambitious plans to transform the kingdom into a global cruise hub, explains CEO, Lars

Manuel Clasen

Cruise Saudi was officially launched in 2021 to develop the infrastructure and services required to scale a full-suite cruise market in Saudi. The company is responsible for the port development and operation at key Saudi destinations, as well as scaling cruise services, from marketing to shorex coordination and vessel operations.

A 100% Public Investment Fund-owned business based in Jeddah, Cruise Saudi works hand in hand with ministries and regulatory authorities to build the offshore and onshore cruise ecosystem with the aim of positioning Saudi as a premier global cruise destination.

Cruise Saudi has completed two successful seasons thus far, welcoming 50,000-plus passengers and five major international cruise lines, and as a conduit between land and sea, is encouraging cruise lines from around the globe to include Saudi as a port of call on their itineraries.

This opens up a world of new exploring opportunities for cruisers, with destinations across Saudi boasting rich cultural heritage, history, and natural wonders. Saudi is home to six UNESCO World Heritage Sites, which have rarely or never been seen by international tourists and none of which have ever been featured on cruise itineraries

before. Three of these are now accessible by sea: AlAhsa Oasis, Hegra Archaeological site in AlUla, and Historic Jeddah, the Gate to Makkah.

Here, Cruise Saudi’s CEO outlines the entity’s plans to develop further ports around the country, opening more destinations in Saudi to cruise tourism, with plans to welcome 1.3 million cruise passenger visits by 2035

Q: It’s been a record year for tourism in Saudi – how has this positively impacted the cruise industry?

Saudi is in the midst of an ambitious diversification initiative that aims to raise the contribution of the tourism sector to the domestic product to more than 10%.

The development of the cruise sector is a

Left: Jeddah’s spectacular waterfront

Below: Al Ahsa Oasis, a UNESCO World Heritage Site

"The development of the cruise sector is a key pillar that supports Saudi's Vision 2030"

Lars Manuel Clasen

Top: Hegra in AlUla is a cruise itinerary favourite

Bottom: Jeddah Islamic Port can welcome two cruise ships simultaneously

Right: Cruise passengers can easily access Jeddah Historic District

key pillar that supports Saudi’s Vision 2030 strategy and is an important component in attracting further visitation to Saudi's diverse destinations. Cruising has opened a new gateway that connects Saudi to the rest of the world.

As we continue to open the Saudi waters in the Red Sea and the Arabian Gulf along with further destinations for tourism, we aim to attract additional cruise lines who are keen to include Saudi on their itineraries.

Q: What initiatives to attract more visitors to Saudi are benefitting the cruise sector?

Recently, Saudi has started issuing maritime e-visas for cruise passengers sailing from the country or arriving at one of its ports. The nautical transit e-visa makes it simpler for tourists to travel to Saudi to take a cruise or visit Saudi by cruise ship.

In addition, awareness is growing around three of Saudi’s UNESCO World Heritage sites that are accessible via cruising.

The Hijazi’s Jeddah Historical District, the ancient city of AlUla, and the world’s largest oasis, AlAhsa are now key ‘must-visit’ historical destinations that are increasing in popularity and are integral to our shore excursion programme.

Q: How has the cruise sector performed in terms of number of ships, ports of call and itineraries?

The Jeddah Islamic Port, Yanbu Commercial Port and King Abdulaziz Port in Dammam are all now equipped to welcome cruise guests.

To date, in our ongoing third cruising season – from November 2022 to April 2023 – we have received 213,000 cruise passengers through 56 ship calls from three major international cruise lines sailing the Red Sea and the Arabian Gulf. By the end of the year, we are set to receive 12 international cruise lines including TUI Cruises, Ponant, Windstar, Silversea and MSC Cruises.

Q: What’s the 2023 outlook?

Cruise Saudi started 2023 with the opening of the cruise berth and passenger terminal in King Abdulaziz Port in Dammam.

Over the next 12 months, we are working on developing cruise infrastructure in more ports so we can continue to open-up Saudi’s Red Sea coast and the Arabian Gulf for international cruising. We will be focusing on attracting new cruise lines to call and homeport in Saudi for the 2023/24 cruise season and beyond.

Q: As interest in Saudi explodes, how is the kingdom being put on the map as a destination that cruise operators should be invested in?

Saudi only opened its doors to tourists recently, but there is great potential for cruise operators to incorporate exciting and relatively undiscovered destinations on their itineraries. Cruise lovers are continuously on the look-out for unexplored destinations and different experiences, and Saudi provides just that, from pristine beaches to adventures

and the discovery of ancient historical sites. It’s an incredibly exciting phase to be growing alongside the wider tourism industry and showing international travellers the breadth of experience in Saudi.

Q: How are you working with other destinations in the region to attract cruise tourism?

With the ideal climate in Saudi – and the GCC – along with high-quality cruise infrastructure and access to both the pristine Red Sea and Arabian Gulf, the GCC can offer global cruise lines the opportunity to operate year-round cruising, which is not possible in many other major cruise destinations. This truly strengthens the positioning of the region as a formidable player in the global industry.

Q: What new cruise infrastructure is being built in Saudi?

Cruise Saudi currently offers homeporting facilities in Jeddah and port of call infrastructure in Yanbu and Dammam. In addition to this, we are working on developing inter-porting opportunities in Dammam to meet the local demand for cruising and offer international guests and opportunity for pre and post tours in the Eastern Province.

Q: What are the next steps for facilitating cruise sector growth?

Cruise Saudi is developing further ports in the Red Sea to welcome cruise passengers over the next decade.

This will take the total number of Cruise Saudi ports to 10, including the introduction of the new NEOM home port, Duba, Jizan, and Al Wajh as our top priorities.

We are working with local tour guides and operators, other development focused entities in Saudi and internationally to develop exciting new shore excursions that showcase Saudi’s rich culture, unique history and heritage, and adventure activities for cruise passengers to experience.

Q: What is the ultimate potential for Saudi’s cruise industry?

We truly believe this region holds massive potential. We are in a fortunate position because we have the complete backing of the Saudi government to build a fully integrated cruise industry in Saudi that will serve as a new economic pillar and growth engine in Saudi’s tourism industry.

Our ultimate goal is to welcome 1.3 million cruise passengers annually by 2035 and position Saudi as a regional and international cruising hub.

Q: And lastly, how important is sustainability going forward?

Sustainability is at the forefront of all Cruise Saudi’s development decisions and to achieve our long-term environmental goals, we’ve implemented sustainable practices across our operations with the aim to reduce the pressure we’re putting on environmental resources. We intend to reduce our carbon footprint each year as we move towards carbon neutrality.

Our plan is adopting environmental cruise ship technologies with the aim of achieving 0% carbon emissions by 2050.

We will continue to engage with communities and partners to increase environmental understanding, share best practices, and improve environmental performance.

Travel, 2023 style

Top trends defining traveller behaviour, from set-jetting to cabin fever, new-wave wellness to the imminent China boom

In 2022, when globetrotting became possible again, several trends dominated. Revenge travel boomed fuelled by pent-up demand and savings, and so did ‘bleisure’ or ‘blended travel’, with travellers making the most of new flexible work arrangements by mixing business and leisure in one trip. Travellers were seeking

experiences, the opportunity to spend time with friends and family, and were mindful of their physical and mental wellbeing, as well their impact on the planet.

All of these trends are evolving in 2023, while new ones are emerging. Here’s our round-up of consumer behaviours shaping the current travel landscape.

Arrow-circle-up TREAD TO GROW

The “tread lightly” and “leave-notrace” approach to travel is shifting, with regenerative tourism the next responsible step. The goal is for travellers to have a positive impact on the destinations they visit, and that includes staying in locations where all stakeholders, from tour operators to hotels, have embraced this concept.

Naladhu Private Island

The Cambridge Dictionary describes regeneration as “the act of something growing or being grown again.” As a recent

blog posted by the WTTC’s travel specialist Thabs Royds notes, that means “regenerative travel is travel that enables the area or environment to grow or grow again. Instead of only leaving a lighter footprint, we’re using that footprint to fertilise that area so it can regenerate and grow even stronger in the future”.

She cites several destinations trailblazing regenerative travel concepts, with Tourism New Zealand inviting all visitors to take the Tiaki promise. The pledge reads: “While

travelling in New Zealand I will care for land, sea, and nature, treading lightly and leaving no trace; travel safely, showing care and consideration for all; respect culture, travelling with an open heart and mind.”

Royds says: “I think this is how we should always travel, wherever we are, and I love that New Zealand is making a conscious decision to empower travellers do this.”

Similarly, The Philippines offers visitors to Boracay the chance to preserve the island with the “oath for a better Boracay”. The

Maldives offers total resort buyouts

Boracay was closed for regeneration

government previously closed the island for six months to focus on regeneration. It was rehabilitated and restructured into a cleaner and more sustainable destination for residents and visitors. By taking the oath, travellers commit to helping maintain the island so it is a great place to live and visit.

In Hawai´i where over-tourism was becoming a concern, particularly in Kaua´i, new regenerative tourism initiatives include replanting native tree species to offset the carbon footprint that is produced by flying to Hawai´i; helping remove invasive plant species off hiking trails; working in a lo´i (taro patch) to experience first-hand part of the Hawaiian culture; and helping to remove plastic and abandoned fishing nets off beaches.

These activities not only improve the visitor experience, but the community one too, as a recent survey of 463 Kaua´i residents, conducted by the University of Hawai´i to glean perspectives of regenerative tourism, revealed. An overwhelming 96.3% of Kaua´i residents responded favourably towards regenerative travel.

Arrow-Circle-Down INDIGENOUS TRAVEL

Part of the regenerative tourism trend is the rise of Indigenous-led experiences, as the Condé Nast Traveller 2023 travel trends round-up emphasises.

“While thoughtful travel companies have long supported Indigenous communities, the difference now is that Indigenous people are leading the way in promoting their areas – and that travellers will be increasingly aware of the cultural provenance of their choices,” it says.

This year is witnessing the rise of tours, experiences and activities created by Indigenous communities in countries such as Australia, Africa and Canada, for example. The positive ramifications are wide-ranging, not only providing jobs, but preserving culture and heritage and empowering communities to tell their stories and protect the land – and landmarks –their hold dear.

Speaking at an event launching Globetrender’s 2023 Travel Trend Forecast report, Zina Bencheikh, Managing Director EMEA of adventure tourism specialist Intrepid Travel, confirmed: “Indigenous tourism is one of the fastest-growing trends in travel and I’m expecting it to be big for 2023.

“Post pandemic, people are looking for genuinely sustainable and community-led experiences that benefit both the land

and its people. “As well as generating income and empowering local communities, these kinds of experiences give travellers an amazing insight into traditional ways of life and a better understanding of a destination’s diverse legacy. At Intrepid Travel we have put a major focus on developing more Indigenous tourism experiences, especially in the United States and Canada, and in Australia, for 2023.”

Arrow-circle-up NEW-WAVE WELLNESS

Wellness breaks have bounced back from 2021, with a more than 30% increase in 2022 demand, according to research by Hotels.com. Almost half (46%) of global travellers are more open to wellness breaks than ever before, but the quirkier the stay, the better, it says.

Alternative getaways such as sylvotherapy (forest bathing), chakra sessions, food boot camps, puppy yoga, laughter therapy, and fruit harvesting are increasingly more popular than classics such as cookery courses, sports trips, and meditation sessions.

While the US was the top overall wellness break destination in 2022, Gen Z took the path less travelled, visiting Norway, Turkey, Switzerland, Iceland, and Sri Lanka.

The Global Wellness Institute estimates the wellness tourism market will be worth US1.3 trillion by 2023.

“From Sri Lanka to Saudi Arabia, Costa Rica to cities like Singapore as well as lesser-known wellness locations such as Lancashire in the UK and the Adelaide Hills in Australia, wellness tourism destination development is thriving,” it notes.

Luxury travel company Virtuoso reveals wellness-focused trips were the only category to see a year-on-year increase in popularity in 2022, up 24% compared to 13% in 2021, while 21% of its clients globally are currently travelling to improve their overall wellbeing.

Niches within wellness tourism include the rise of natural, plant-based medicine used in wellness retreats or on hotel menus. With some edible plants, herbs and mushrooms known to combat stress, anxiety and fatigue – because they are packed with active ingredients known as ‘adaptogens’ – more menus are going ‘adaptogenic’.

Trending herbs used to make these dishes include Siberian ginseng, Ashwagandha (Indian Ginseng), Tulsi (Holy Basil) and Schisandra berries – marketed as mood, mind or immunesystem boosters. We will see plant power in drinks too –adaptogenic smoothies, lattes, teas and more.

Aboriginal Australia

Forest bathing

CABIN FEVER

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Travellers are increasing seeking unique accommodation and immersive experiences in 2023, with huts, cabins, trailers, pods, and posh tents located in remote spaces, surrounded by nature, all growing in popularity. As an added bonus, many are low-impact and modular, upping their sustainability credentials. Some even follow a flat-pack model, with parts built off-site and shipped to the location to be assembled. Examples include the Habitas AlUla in the Ashar Valley, as well as the GCC’s first experiential eco-lodge brand, ENVI Lodges, which opens its first property on the Red Sea coast this year.

ENVI offers tents, prefab villas, and alternative pods, all built with low impact on the environment and developed and operated based on globally recognised sustainable tourism standards. Locations include mountain escapes, desert camps, waterfront retreats and farm hideaways.

Similarly, the new Terra Cabins, which opened at JA Hatta Fort Hotel on March 1, 2023, have been uniquely built to provide a hotel-like experience in a low-impact, environmentally friendly fashion. Using a combination of natural pine wood treated with dusk-grey wash, the façades of the cabins have been carefully created to blend in with the surrounding Al Hajar mountains on the UAE-Oman border. Ideal for all types of travellers, they connect guests with Hatta’s natural scenic beauty.

SET-JETTING

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According to Netflix, 70% of programmes watched by a typical viewer are filmed in an overseas locations, many in holiday hotspots, and it’s influencing travel decision making.

The streaming service found subscribers are 2.4 times more likely to say the setting of a programme or film they watched is top of their travel wish list, while a survey by Booking.com found 25% of travellers were planning trips to destinations featured in TV programmes they loved.

It's not a new trend in that New Zealand is a top destination for Lord of the Rings fans, New York’s Manhattan attracts Sex in the City lovers, and Ireland is a must-visit for Game of Thrones fanatics, however, the pandemic has supersised it.

With TV shows and movies more accessible than ever before and lockdown days filled with binge-watching, set-jetting has well and truly taken off. Popular shows such as

Emily in Paris and The White Lotus are two good examples of Televisions Tourism going ballistic. According to Google search analysis, conducted by NewCasinos.com, the search term “Paris holidays” has seen a massive increase in the UK, with an incredible 161% jump since the new series aired on December 21, 2022.

And then there’s the HBO/Sky Atlantic hit The White Lotus. The first season, filmed at The Four Seasons Resort Maui, had an instant impact, with visitor numbers to the Haiwaain island recovering to just shy of pre-pandemic levels in the first half of 2022, with spending up 15%. The hotel’s general manager said the property was slammed with calls after the show was aired. The second season, also shot at a Four Seasons Hotel – the San Domenico Palace, Taormina, in Sicily – had a similar impact. As of October 2022, the hotel was booked out until April 2023.

STREAMING OVER SOCIALS

Expedia research confirms that streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (3%). Furthermore, the small screen is now considered on par with recommendations from friends and family when it comes to travel inspiration. In the US, 68% of travellers considered visiting a destination after seeing it in a show or movie on a streaming platform, and 61% booked a trip. The top “set-jetter” destinations include New Zealand, followed by the UK, Paris, New York and the many beach resorts of Hawaii.

One travel company capitalising on the set-jetting trend is blacktomato.com, which has created a collection of TV-inspirated itineraries and experiences, enabling travellers to embark on immersive trips to the places where “binge-worthy series” were filmed.

“On each breath-taking trip – directed by our expert local guides – you’ll peek behind the scenes of some of the world’s most awe-inspiring cities and landscapes, from the motels and deserts of Walter White’s New Mexico to the vivacious Vatican art of Jude Law’s Young Pope,” says the website. “This is drama without the dramatics.”

Above: The new Terra Cabins at JA Hatta Fort Hotel

Paris is a top “set-jetter” destination

Left: The San Domenico Palace, Taormina

THE FUTURE IS NOW

In 2023, look out for:

Crypto trips

With around 13% of the adult population now owning at least one type of cryptocurrency, and by the end of 2023, 3.6 million people spending it, according to Insider Intelligence in the US, there is a huge opportunity for the travel and tourism industry to leverage this shift in consumer spending.

NFT travel

Forward-thinking travel and hospitality companies are already embracing Non-fungible tokens (NFTs) – digital assets that live on the blockchain – to build loyalty, exclusivity, and more. Some are using them to provide customers with exclusive experiences or assets, linked to loyalty programmes, while others are using them to store traveller data – a passport if you will. There are many potential uses, from supporting sustainability efforts to replacing airline tickets. Of course, NFTs sit nicely in the metaverse.

Virtual destinations

Talking of the metaverse, it is a place where people can visit destinations and hotels they have always wanted to visit, perhaps inspiring them to book. In January, South Korea launched Metaverse Seoul, a virtual replica of its capital city that will be fully completed in 2026. Visitors will be able to experience attractions, festivals and more. Last year, Madrid launched a 360-degree virtual tour to help potential visitors get a taste of the city and make informed decisions about what they want to see when they travel there in person. Expect more destinations to embrace the metaverse in 2023 to whet the appetite of travellers.

ELECTRIC ESCAPADES Arrow-circle-up

As low-carbon-emission travel becomes more desirable, electric travel will thrive. We’ve already seen the boom in e-scooters and e-bikes for travel around town, and similarly, electric boats and other vehicles are increasingly being used to conduct destination tours. Now, car rental companies are shifting their focus towards electric and hybrid vehicles to attract environmentally conscious customers – and to reduce their carbon footprint. In 2023, with more sophisticated electric cars offering extended ranges of 450 miles or more and charging networks and

access improving significantly, we can expect an increase in electric road trips. According to car rental company Hertz, one of the best routes in Europe is the Basel-Baden-ZurichAppenzell ‘Grand Tour’ in Switzerland. This tour of about 1,000 miles offers plenty of 300 EV chargers.

This year will also see the mass production of Tesla’s electric Cybertruck kick off, making electric road trips even more doable. It will have solar panels on the roof, so you can recharge anytime, anywhere. Similarly, Aptera unveiled its Launch Edition solar electric vehicle in February, an ultra-efficient

car that promises to make solar mobility and freedom from the grid a reality. It features an integrated solar charging package that allows most people to drive for weeks, even months, without having to plug in to charge. Equipped with 700 Watts of solar technology, the solar electric vehicle (sEV) can drive for up to 40 miles per day, powered purely by solar. It has one of the longest ranges of any electric vehicle, with up to 1,000 miles per charge and can also be charged at any standard power outlet in the world. For road trips, a tent can be attached to the Aptera, so there is no need to book a hotel.

Road trips are going electric

Aptera's travel solution Switzerland is popular for e-road trips

CULTURAL CAPITAL TOP 10

“Travellers are ready to enjoy the hustle and bustle of cities and experience urban vibes. Crowded pubs, open-air markets, and dazzling lights await vacationers who are ready to be at the heart of culture and action. Among the world’s cultural capitals are cities rich with unforgettable experiences and celebrations. Visit Edinburgh to enjoy the world’s largest arts and media festival or Sydney to celebrate WorldPride, coming to the city for the first time in February 2023,” says Expedia.com in The No Normal 2023 trends report, compiled with hotels.com and Vrbo. It lists the Cultural Capital top 10 as:

1. Edinburgh, Scotland

2. Lisbon, Portugal

3. Tokyo, Japan

4. Dublin, Ireland

5. New York, USA

6. Sydney, Australia

7. Dubai, UAE

8. Montreal, Canada

9. Munich, Germany

10. Bangkok, Thailand

Arrow-circle-up THE CHINA BOOM

Hands up if you’re China ready? The reopening of China is a big deal for the industry, with 155 million tourists spending more than a quarter of a trillion dollars travelling overseas in 2019, according to a CNN report. Outbound air passengers averaged 12 million a month, and with Chinese tourists spending more and staying longer than the average traveller, the market potential is huge for destinations around the world. By 2030 the number of Chinese citizens travelling overseas is projected to reach 228 million, according to the ‘ China Outbound Tourism Handbook 2023: 88 Practical

Ways to Prepare for the New Wave of Chinese Visitors’. The handbook outlines tourism development drivers such as family visits, leisure trips, adventure travel, and weddings and honeymoons, as well as the evolution of travel retail, highlighting an eagerness to shop while globetrotting.

“Quality for money will be more important than before the pandemic,” says the report. “For a desirable travel product customised in the right way for the right market segment, Chinese visitors are still willing to pay premium prices.”

Report authors also highlight market nuances: “Consumer trends in China’s

fast-growing lower-tier cities are far from homogenous, and distinctive patterns of outbound travel will emerge from each one.”

Jenny Southan, editor, founder and CEO of Globetrender, says: “Our number-one trend for the year ahead is ‘China Boom’. After three years of closure during the pandemic, the country is finally dropping its ‘zero COVID’ restrictions and opening its borders to international travel. This promises to be very positive for the global tourism economy – in 2019, spending from Chinese travellers amounted to $255 billion, more than any other nation. In second place was spending from the US, which totalled $132 billion.”

Edinburgh ranked number one in the Cultural Capital top 10

The Dubai Economic Agenda ‘D33’ aims to double the size of Dubai’s economy in the next decade and consolidate its position among the top three global cities”

HIS HIGHNESS SHEIKH MOHAMMED BIN RASHID AL MAKTOUM, VICE PRESIDENT AND PRIME MINISTER OF THE UAE AND RULER

OF DUBAI, ANNOUNCES D33 ON JANUARY 4, 2023, WITH THE TOURISM SECTOR A KEY FOCUS FOR GROWTH

D33 aims to double the size of Dubai’s economy

$5bn

UAE tourism revenue in H1, 2022

24.1mn

The number of visits to Expo 2020 Dubai (2021-2022)

66.1mn

Passenger traffic at Dubai International (DXB) in 2022

14.36mn

Overnight visitors to Dubai in 2022 (+97% yoy)

4.1mn

Visits at Abu Dhabi hotels (+24% yoy)

$72bn

Travel and tourism contribution to UAE GDP by 2027 (12.4% of GDP)

One Summer Isn’t Enough in Abu Dhabi

That’s the campaign slogan highlighting the UAE capital’s growing number of world-class tourist attractions designed to “inspire, excite and restore”, explains

Saleh Mohamed Al Geziry , Director General Tourism Sector at the Department of Culture and Tourism –Abu Dhabi (DCT Abu Dhabi)

The culture of welcoming hospitality is ingrained in our DNA. This spirit of hospitality lies at the heart of our diverse mix of cultural and leisure experiences, which are supported by our trusted global travel partners and enriched by year-round sunshine. As the market rebounded, we witnessed positive growth signals as travellers returned in growing numbers, and we focused on targeting a wider range of markets, increasing campaign and travel trade activity.

Q: How did Abu Dhabi’s tourism sector bounce back from the pandemic in 2022?

Saleh Mohamed Al Geziry

Abu Dhabi’s tourism sector recovery was the result of multiple factors. Unlocking the power of stakeholder partnerships, DCT Abu Dhabi has a full roadmap of strategic events and a growing range of cultural experiences.

In addition to major entertainment IPs, such as the UFC and NBA, we have also put a spotlight on cultural partnerships, attracting more than three million visitors to our cultural experiences in 2022 alone – including Louvre Abu Dhabi, Al Ain Oasis, Qasr Al Hosn, and Al Qattara Art.

Going beyond recovery, we have strong long-term projections for our future visitor numbers, with an ambitious goal of attracting more than 24 million international and domestic visitors to Abu Dhabi.

Our aspirations are backed by an unrivalled calendar that continues to feature worldrenowned entertainment spectacles and irresistible gastronomic experiences.

In recent years, we have pushed the boundaries, hosting the first-ever NBA games in the region, as well as sold-out UFC and WBA boxing fights. Abu Dhabi also enchanted families and younger visitors with the Middle East debut of the internationally renowned Broadway show, Disney’s The Lion King musical. Recently, we hosted the Middle East Film & Comic Con Abu Dhabi.

Alongside the grand opening of SeaWorld Abu Dhabi, an exciting calendar of events will guarantee that one summer isn’t enough.

We are thrilled about the return of Monster Jam – offering motorsport fans an adrenalinecharged weekend, as well as the Backstreet Boys' DNA World Tour in May, unrivalled family fun at Paw Patrol Live, and a concert by rock legends Guns N' Roses in June.

Yas Gaming Festival also returns in July, and on the horizon, we will witness the opening of major cultural institutions such as Zayed National Museum, Guggenheim Abu Dhabi, teamLab Phenomena, and the Natural History Museum. Abu Dhabi is committed to driving innovation and investment in tourism infrastructure.

As we continue to add even more unique and memorable events and experiences, we are more prepared than ever to welcome visitors to discover experiences that excite, inspire and restore.

There is something for everyone to enjoy in Abu Dhabi, no matter what their passion point – all within close proximity.

Q: What trends are you noticing?

In 2022, we surveyed 157,000 of our international visitors, gathering insights on trip characteristics, visit satisfaction and, of course, visit behaviour. We noticed that almost one in five visitors (18%) came to Abu Dhabi primarily to visit specific sites and attractions – this includes everything from our unique theme parks to the presidential palace of Qasr Al Watan.

Meanwhile, we established that “word of mouth” is still a vital component to sharing Abu Dhabi. The destination visitor survey found that travel shows, documentaries, movies and travel magazines, had a positive impact on 7% of visitors, but the word-ofmouth factor is worth more than double.

People sharing recommendations personally – at home or at work – or through trusted social media connections and key opinion leaders, motivated 15% of our visitors. This is more than double

the media factor, going to show the power of discovering unique and authentic experiences yourself, exceeding visitor expectations across a range of touchpoints. Two-thirds of international visitors came to Abu Dhabi for leisure purposes in 2022, and the “expectation” factor is higher than ever. As the search for authentic experiences continues to grow, with a rise in blended travel, Abu Dhabi is renowned for curating memorable and meaningful experiences that enrich our lives.

Abu Dhabi is embracing this trend with its ‘One Summer Isn’t Enough’ campaign, which highlights the diverse array of authentic and unique experiences available year-round, especially during the summer months. The 360-degree campaign will launch in 12 key source markets, including China, India, the U.S., Europe and Israel, targeting domestic, regional, and

Clockwise from left: Abu Dhabi’s desert island retreat, Nurai Island Louvre Abu Dhabi, one of the emirate’s many cultural attractions

Popular family attractions include Warner Bros World Abu Dhabi

international travellers seeking exciting holiday experiences.

Our aim is to showcase Abu Dhabi as a destination that caters to every preference, whether visitors are seeking experiences that inspire, excite, or restore.

Travellers can get inspired by Abu Dhabi’s rich culture and heritage, which can be explored across 23 locations such as the Louvre Abu Dhabi, the presidential palace of Qasr Al Watan, and Qasr Al Hosn, the oldest standing structure in the city.

Those looking for adventure can reach new heights at one of Abu Dhabi’s theme parks, including Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, Ferrari World Abu Dhabi, Clymb and Adrenark. Couples can also indulge in a private and secluded desert island retreat on Nurai Island, just 15 minutes away by boat, or dine at one of Abu Dhabi’s recently awarded Michelin-starred and Michelinrecognised restaurants.

Q: How are new attractions and infrastructure benefitting tourism?

As we are growing the number of repeat overnight visitors, we are also increasing the diverse blend of experiences that visitors can discover. Our Find Your Pace campaign welcomes visitors to discover how they can feel excited, inspired and restored – and this reflects the balance and variety we are establishing across the emirate.

Abu Dhabi is solidifying its position as a cultural capital for both regional and global tourism. The Zayed National Museum, Natural History Museum Abu Dhabi, teamLab Phenomena and Guggenheim Abu Dhabi are global attractions set to build on the destination’s already established cultural offering in 2025.

The Louvre Abu Dhabi, which just recently celebrated its fifth anniversary, continues to showcase some of the most comprehensive exhibitions ever seen in the region. Currently, the museum is shining a spotlight on the rich and colourful world of Bollywood productions.

In addition to established attractions, Abu Dhabi is introducing new experiences for visitors. Those include Snow Abu Dhabi, a snow park on Reem Island, and new hotels like Bloom Arjaan by Rotana, located on Abu Dhabi’s Saadiyat Island.

Whether you’re interested in exploring culture, nature, or entertainment, Abu Dhabi continues to invest in attractions and infrastructure that cater to a range of

interests and preferences. Abu Dhabi has also launched a brand-new way to explore city through self-guided audio tours from VoiceMap.

These audio tours cover Abu Dhabi, Al Ain and Al Dhafra, offering a wealth of content for visitors to enjoy.

Q: How are you supporting the recovery of business and MICE travel to the emirate?

Abu Dhabi is a relentless supporter of meeting planners and organisers looking to hold MICE travel and events in the UAE capital. Renowned for its diverse

Above: Presidential palace, Qasr Al Watan

portfolio of unique offerings, world-class infrastructure, iconic hotels, state-of-theart event venues, and unrivalled leisure experiences, Abu Dhabi is the ideal destination to host conferences, exhibitions, corporate meetings, and incentives.

To ensure a steady recovery of MICE tourism, ADCEB (Abu Dhabi Convention and Exhibition Bureau) launched new and revamped initiatives to drive the sector forward and support valued partners, including the Advantage Abu Dhabi Meetings & Incentives 2.0 programme.

The programme targets intermediaries such as MICE agencies, Meeting Planners, Travel Management Companies, and Incentive Planners, providing value-added benefits to corporate groups of various sizes when they choose to hold meetings and incentive groups in the emirate.

Abu Dhabi views MICE as a catalyst for the recovery of the tourism sector and the overall economy. Working collectively with event partners, ADCEB offers financial and non-financial support to create destination

packages that showcase the best of the emirate. This ensures that event objectives are met with compelling experiences for both planners and attendees.

Abu Dhabi has a solid reputation for successfully attracting and hosting prominent large-scale events, such as the upcoming Annual Investment Meeting focused on attracting more foreign direct investment and diversifying Abu Dhabi’s economy, as well as the UN Conference on Trade and Development's eighth World Investment Forum in October.

Visitors to Abu Dhabi for MICE events are also invited to explore experiences that excite, inspire, and restore. Everything sits within close proximity to each another – including event venues. For instance, ADNEC is just a short 30-minute drive from Yas Island, Abu Dhabi’s entertainment district, and Saadiyat Island, home to the Louvre Abu Dhabi, pristine beaches, and a championship golf club.

Q: With Abu Dhabi playing host to major events, what impact does this have on the tourism sector?

In Abu Dhabi, we make sure there is something for everyone to enjoy at their own pace, every day of the year. Over the past year, we have welcomed a line-up of the top talent from around the world, including legendary Grammy awardwinning singer Sting, K-pop sensations

BLACKPINK, Maroon 5, and Oscarwinning Indian composer A.R. Rahman.

These performances created unforgettable memories for all who attended. The success of our events clearly has a positive impact on our hotels, dining outlets, and other attractions. For example, global sporting events, such as the Abu Dhabi Grand Prix and travelling fans from the FIFA World Cup in Doha, led to a range of hotels reporting record occupancy towards the end of the year. We also hosted several global sporting events, such as the Abu Dhabi Grand Prix and the first NBA Abu Dhabi Games. The NBA Abu Dhabi Games attracted a 36,000-seat sell-out crowd, leading to many hotels reporting full occupancy towards the end of the year.

These events showcased the variety of experiences available during a trip to Abu Dhabi to the world.

The upcoming summer season will also see Abu Dhabi hosting an actionpacked calendar with plenty of activities for everyone, including the Indian Film Academy Awards – IIFA, Paw Patrol Live, concerts from global superstars Guns ‘n’ Roses, Backstreet Boys, Yas Gaming Festival, Monster Jam and much more.

Q: What is DCT Abu Dhabi’s strategic focus for 2023?

Abu Dhabi’s tourism industry is experiencing an exciting time with our continued investment in driving innovation and infrastructure.

As tourism grows, our cultural offerings, entertainment attractions, and and infrastructure also expand, making it a destination for everyone to experience at their own pace, from serene Al Ain to exhilarating Yas Island.

With an exciting calendar of events in 2023, we aim to welcome 24 million domestic and international visitors to Abu Dhabi, which also includes increasing awareness of our Emirati heritage.

We plan to highlight Abu Dhabi’s oasis city, Al Ain, one of the world's oldest permanently inhabited settlements, to invite visitors to discover the Emirati culture found during their visit.

Furthermore, in 2023, is to create more than 800 new jobs in the gaming sector. This will significantly grow the number of people employed in the sector in Abu Dhabi, providing more opportunities for families and professionals to make their lives here.

"There is something for everyone to enjoy in Abu Dhabi, no matter what their passion point "

Abu Dhabi’s spectacular and historic Al Ain

30 years of Treasured Time

Rotana is building on its three decades of success with a robust and diverse growth strategy that puts the guest experience and owner relationships at its heart

Q: ATM is celebrating 30 years in business and so is Rotana – what have been the defining moments for Rotana over the past three decades?

Since we opened our first property, Beach Rotana in Abu Dhabi in 1993, Rotana has grown considerably, now managing a portfolio of more than 100 hotels and serving more than six million guests per year across our properties throughout the Middle

East, Africa, Eastern Europe and Türkiye. With six distinctive brands under our belt, we are committed to expediting our growth and developing our offerings to suit ever-changing customer demand.

Q: Travel demand returned with vigour in 2022 and continues to accelerate; how was this reflected in

Guy Hutchinson

Rotana’s performance and what were the key trends?

The region continues to lead the global recovery of the travel and tourism industry and so the hospitality sector is undoubtedly poised for continued growth.

Dubai was recently named, for a second year, the number one choice for leisure travellers by TripAdvisor readers, further cementing the city and the wider region’s position as a leading global leisure and business hub and supporting our growth strategy. Last year, Dubai also recorded a 97% year-on-year increase in visitor numbers, marking one of the world’s highest average occupancy rates.

In the UAE, we have seen tremendous performance across Rotana’s properties with hotel occupancy levels exceeding 80% in the last quarter of 2022 alone as domestic and international tourism continued to grow. In the first quarter of 2023, occupancy reached 72% (at time of press) and we are confident the momentum will continue for the rest of the year.

Rotana will make its debut in Algeria with the launch of Azure Rotana Resort & Spa this year

Trends-wise, over the last few years, environmental awareness has become extremely important as nations and corporations align efforts to reduce carbon emissions. This had led to the development of sustainable tourism and the implementation of eco-friendly practices across hotel operations. We have seen a comeback of luxury tourism as pent-up demand was unleashed post-pandemic and the UAE has attracted affluent travellers from around the world. In addition, more visitors are extending business trips for leisure, including holidays with their families – the ‘bleisure’ travel trend.

Q. With leisure travel growth outpacing that of business travel, how are you adapting?

The UAE remains a leading global exhibitions and events hub and we have witnessed rising demand for MICE travel. In Abu Dhabi, our properties have recorded an average stay of three nights for business travellers and in 2022, our event and conference MICE team organised 16,126 events catering to 901,453 attendees.

MICE organisers tend to evaluate the destination as a whole and look at the different offerings for participants who can work and enjoy themselves at the same time. We therefore work with our partners to ensure our properties offer competitive rates and a wide range of facilities to suit diverse meeting size and incentive group needs.

With the rise of ‘bleisure’ travel, we ensure our hotels are fully equipped to welcome entrepreneurs and digital nomads seeking both business and leisure environments. With a diversified portfolio of hotel brands, our properties create the perfect space to

support guests in their business needs and provide them with a playground to extend work trips and enjoy at their leisure.

Q: At ATM 2022 you launched conversion brand Edge, which you identified as a key growth driver –how has this strategy progressed one year on?

Edge by Rotana is a collection of independent properties that maintain their individuality while capitalising on access to Rotana’s extensive network and systems. With a four-pillared approach, Edge by Rotana enables partners to build brand equity and retain their unique branding at the same time. It puts performance at the forefront, ensuring the brand is delivering on its promise to maximise revenue, establish loyalty, and nurture a leadership culture. For hotel owners, Edge by Rotana provides peace of mind as they have their day-to-day systems and operations handled by an expert team, while maintaining a level of transparency and control. Available for any property type, the brand has been created with flexibility and adaptability in mind with no specific requirements for the size or nature of the properties it supports aside from the need to adequately fulfil the requirements of their specific target segment.

Since its May 2022 launch, the brand has seen tremendous development and Rotana has successfully opened three Edge by Rotana-managed hotels in the UAE – Arabian Park and Park Apartments in November 2022 and Damac Hills 2 in March 2023. The group has also signed an agreement for an Edge by Rotana hotel in Istanbul, is in negotiations for six new

properties in Saudi Arabia, five of which are in Riyadh and the other in Al Baha, as well as another one in Doha, Qatar, in line with our target of operating around 30 Edge by Rotana properties across the region by 2027.

Q: What are the ‘hot’ markets for openings and new signings right now?

As we continue expanding our footprint in the MENA region, we are gearing up for the upcoming opening of the highly anticipated Luxor Rotana, Egypt, set for completion in 2025. Luxor Rotana is one of six new hotels planned in the country, with other properties in the pipeline located in New Cairo and on the North Coast.

In Cairo, Rotana is working on the opening of White Palace Rotana Resort, situated in the heart of the city and overlooking the ancient pyramids. The five-star resort will boast 353 rooms and suites, diverse dining options, including two speciality restaurants, state-of-the-art facilities, and 11 meeting rooms. Saudi Arabia is another market witnessing exponential growth and that is expected to accelerate in the coming years, so we are forging ahead with our expansion plans across the kingdom. We are developing seven hotels, which will almost triple the number of rooms we operate in the Saudi Arabia to more than 6,000 over the next four years. Set to open in Madinah this year, Al Manakha Rotana is a two-tower property offering guests 504 rooms and suites, allday dining restaurants, lobby lounges and rooftop terraces overlooking the Holy city.

Eyeing regional expansion, Rotana will debut in Algeria this year with the launch of Azure Rotana Resort & Spa. We will also be revealing more news on our newest brand, Edge by Rotana, beyond those already signed an in negotiation.

Q: ATM has made a net-zero pledge and encourages its exhibitors to get on board – how is Rotana progressing with its sustainability journey?

Sustainability remains a priority for Rotana and we continue to develop our Global

A guestroom at the hotly anticipated Luxor Rotana

"Rotana has grown considerably over the last 30 years, now managing a portfolio of more than 100 hotels"

ROTANA'S KEY 30-YEAR MILESTONES:

• Reached 20 hotels in the span of 12 years, including the opening of its flagship five-star Grand Rotana Resort & Spa in Sharm El Sheikh in 2005.

• Announced Centro Hotels by Rotana, its new affordable lifestyle brand, in 2006.

• Launched its new brand structure in 2008, building on the company’s strong foundations of enduring friendship and genuine dedication to serve, while making a promise for the future; a promise that time spent with Rotana will be “Treasured Time”.

• Introduced new brands that same year (2008): the alcohol-free Rayhaan Hotels & Resorts by Rotana and the Arjaan Hotel Apartments by Rotana.

• Opened six new hotels in the UAE in 2011, bringing its total portfolio to 33.

• Launched a new brand, The Residences by Rotana, in 2013, boosting its development pipeline.

• Expanded to Türkiye in 2015, and opened two hotels in the capital, Istanbul. Eyeing global expansion, the company developed new properties in Sarajevo, Bosnia Herzegovina and Dar Es Salaam, Tanzania.

• Entered Morocco for the first time in 2020 with the takeover of the iconic five-star Palmeraie Rotana Resort.

• Jordan’s first Centro by Rotana-branded property opened in Amman in 2020.

• Opened its 8th property in KSA, Dana Rayhaan by Rotana in Dammam, also in 2020.

• Edge by Rotana, the company’s latest brand, was launched in May 2022 at ATM.

Corporate Sustainability Platform, “Rotana Earth”, to address the environmental, economic and social responsibility impact across our entire hotel portfolio.

Having led more than 250 activities per year, we actively strive to promote sustainable practices amongst guests, team members, suppliers and communities.

We are aiming to double our sustainability activities, constantly looking to lead by example and provide stellar instances of sustainable hotel properties that others may be inspired by. Aiming to reduce our environmental impact, the group is adopting sustainable practices to optimise energy, reduce water consumption, and improve waste efficiency across its properties.

We are proud that Rotana has increased recyclables by 8%, reduced waste-to-landfill to 17%, and reduced electricity consumption by 8% by successfully implementing several eco-friendly solutions across its hotels.

Some practices include replacing singleuse plastic items, upholding an eco-conscious guest experience and prioritising sourcing

Saadiyat Rotana Resort & Villas, Abu Dhabi

sustainable and local ingredients across its venues. In February 2023, we implemented new sustainable and locally sourced breakfast at our UAE properties. Guests can enjoy an enhanced breakfast including vegan varieties and plentiful organic produce, sourced and created with love and care. The new breakfast sources sustainable ingredients from organic and local farms, bringing fresh produce from the farm to table. Recently, we appointed a Junior Sustainability Ambassador, Alexander Ghorayeb, a 17-year-old young man, who shares our passion for environmental awareness and commitment to driving change.

Q: AI, the metaverse, NFTs, ChatGPT and cryptocurrencies are just some of

today’s market disruptors – how can Rotana to leverage these to enhance the guest experience?

From online bookings to mobile check-ins and in-room enhancements, technology has revolutionised how our guests travel and hotels operate.

With technology, hotels can collect and analyse data, providing valuable insights into consumer behaviour and preferences to stay ahead of the curve and deliver in line with ever-changing needs.

Last year, we partnered with Thynk.Cloud to simplify and automate sales, operations, decision-making, and data management for our hotels.

This investment in technology streamlines operations and makes better data-driven

Popular family resort

decisions, optimised for each hotel, leading to cost savings, increased efficiency, and an overall improved guest experience. Technology enables us to build stronger digital relationships with our guests, providing them with even more personalised experiences. The increased use of artificial intelligence (AI) has had a significant impact on the hospitality industry. AI-powered tools like ChatGPT and virtual assistants can provide 24/7 customer support, respond to frequently asked questions, and even make recommendations online based on customer preferences. In a few years, AI will also be able to help with logistics and operational issues, answer financial queries, as well as support targeted marketing, leading to increased efficiency and productivity.

Q: And finally, the industry it making positive shifts in terms of gender parity and diversity, as well as talent development – what’s Rotana’s ethos and how is it becoming a reality in the workplace?

As of March 2023, Rotana employs 10,113 staff members from across 108 nationalities. We are consistently investing in our Human Resources (HR) efforts to ensure our employees are provided with

relevant training and tools to enhance their confidence, motivation, job satisfaction, and engagement. A key example is our flagship TAROT (The Accelerated Refinement of Talent) programme, offering Rotana employees a fast-track development path to be trained for 18 months with progressive growth opportunities.

Additionally, an employee-centric work culture is essential to nurture learning and development opportunities, providing the team with mentorship programmes, training workshops and continuous feedback. Through our unique “Duroob” programme, we tap into the vast native talent pool across our host countries, ensuring young, local citizens are always recruited and offered the training, mentoring and work experience required for them to secure various jobs across our property operations. Overall, women account for 18.2% of the total workforce. In the UAE, 0.7% of employees are Emiratis with 53.8% female staff, while 39% of our team members employed in KSA are Saudi Nationals, of which 31% are female colleagues. Bahraini Nationals account for 17.2% of the total employee pool in the country. Rotana continues to expand and open hotels outside the GCC and focuses on developing and hiring local talent to support the community in regional countries including Jordan, Algeria, Egypt, Lebanon, and beyond.

All-day dining at Luxor Rotana, set to open in 2025

Al Jaddaf Rotana, Dubai, one of 37 properties operated by Rotana in the UAE

Dubai: Helping spearhead the global tourism recovery

Dubai’s 2022 tourism performance ranked among the world’s best, with the city already well on track to surpassing its benchmark 2019 results in 2023

Dubai’s tourism sector regathered its pre-pandemic momentum in 2022, with the emirate welcoming 14.36 million international overnight visitors in the 12 months to December, marking a 97% year-on-year (YoY) increase from the 7.28 million tourist arrivals in 2021 and just shy of the record 16.73 million visitors recorded in 2019, according to official data published by Dubai’s Department of Economy and Tourism (DET).

The sector’s impressive performance validated its ranking as the world’s most popular destination in TripAdvisor’s annual Travellers’ Choice Awards for 2022, a feat it also repeated earlier this year. It is only the second city in history to receive the award twice.

“Dubai’s ability to rapidly accelerate tourism growth, which has marked it out as a clear frontrunner [worldwide],

Dubai is on track to becoming the most-visited city globally

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. “The exceptional growth in the inflow of visitors reflects Dubai’s continued rise as one of the world’s most connected cities and its determination to lead the world in hospitality infrastructure and service levels. The high growth shows the world that we never rest on our achievements and constantly work to raise our benchmarks.

“I am confident that Dubai will be an even greater catalyst for the growth of global tourism and travel connectivity in the years ahead.”

BUCKING GLOBAL TRENDS

Dubai’s performance bucked regional and global trends which showed tourism growth was still struggling for momentum in the wake of the pandemic.

According to data recently published by the United Nations World Tourism Organisation (UNWTO), global tourism volumes in 2022 remained 37% down on 2019 levels.

The Middle East saw the strongest relative increase, with visitor arrivals climbing to 83% of pre-pandemic numbers. Dubai exceeded both global and regional barometers with the number of visitors to the city in 2022 reaching 86% of pre-pandemic levels.

IN NUMBERS

2022 ACHIEVEMENTS

14.36mn

International overnight visitors

+97% On 2021

73% Average hotel occupancies citywide +24mn

Visitors to Expo 2020 Dubai

demonstrates the far-reaching vision of HH Sheikh Mohammed bin Rashid Al Maktoum to transform the emirate into an important global player in shaping the future of vital sectors,” commented HH

“Aligned with the vision of HH Sheikh Mohammed to make Dubai the world’s most visited and re-visited destination, the performance of our industry in 2022 shows the extraordinary progress made by the city over the past two years,” commented HE Helal Saeed Al Marri, Director General of DET.

Dubai welcomed 14.36 million international overnight visitors in 2022

“While the global economy remains in a state of flux, Dubai has emerged as a clear leader in the tourism industry. The robust performance is a testament to Dubai’s growing role at the vanguard of global tourism recovery. The positive momentum also shows that tourism remains a significant contributor to the city’s economic growth and sustainable development, further driving the goal of the Dubai Economic Agenda D33 to reinforce Dubai’s status as one of world’s top three cities for tourism and business.”

SOURCE MARKET SURGES

Dubai recorded impressive gains in visitor arrivals from its traditional source markets and strong growth across emerging markets. Arrivals from India, the emirate’s top source market, surged 102% YoY to 1.84 million, while other top performers in the top 10 included Saudi Arabia (+147% YoY), the UK (+149% YoY), Oman (+369% YoY), Kuwait (+246% YoY) and Israel (+146% YoY).

From a regional perspective, Western Europe and the GCC each accounted for a 21% share of arrivals. The GCC region in particular recorded an exponential increase in its share of arrivals, up from 13% in 2021.

South Asia contributed 17% of total volumes while the MENA region accounted for 12%, further reinforcing Dubai’s continued appeal to travellers from nearby territories.

The Americas accounted for 7% of

arrivals while the North Asia and Southeast Asia regions and Africa each contributed 5% and Australasia accounted for 2%.

OCCUPANCY HIGHS

Dubai’s hotel sector also ranked among the industry’s strongest performers worldwide in 2022, posting benchmark results across most key performance indices. Average citywide occupancies reached 73%, one of the highest in the world according to DET, rising from 67% in 2021 and just shy of the 75% recorded in 2019, prior to the pandemic. The occupancy rate was particularly impressive given that Dubai’s

total hotel guestroom inventory has risen 16% since 2019, from 126,120 rooms in 741 hotels to 146,496 rooms in 804 hotels. Furthermore, an additional 49 hotels opened in Dubai in 2022, highlighting the city’s status as one of the world’s most popular tourism destinations and business hubs. According to DET data, Dubai’s hotel sector outperformed pre-pandemic levels across all other key measurements –occupied room nights, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). Occupied room nights reached a record high of 37.43 million in 2022, registering a 19% increase compared to

2021 (31.47 million) and a 17% increase over the pre-pandemic period of 2019, which yielded 32.11 million room nights.

The ADR of AED536 (US$146) in 2022 surpassed the ADRs for both 2021 (AED451) and 2019 (AED415), while RevPAR increased 30% compared to 2021 (AED391 v AED301) and 25% compared with 2019 (AED312).

THE MAIN ATTRACTION

Dubai opened a number of major attractions in 2022 that helped enhance its appeal as one of the world’s top leisure and business destinations. These included the Museum of the Future, Dubai’s futuristic new landmark, which attracted one million visitors during its first year in operation, alongside Expo City – the legacy site that hosted Expo 2020 Dubai.

The success of Expo 2020, which concluded in March 2022, played a significant role in the tourism industry’s outstanding performance last year. The six-month-long event, which registered more than 24 million visits, once again proved Dubai’s ability to host mega global events and reinforced its position

The Museum of the Future welcomed one million visitors during its first year in operation

"While the global economy remains in a state of flux, Dubai has emerged as a clear leader in the tourism industry"

as an international events destination. In addition to Expo 2020, Dubai hosted other major global business and leisure events in 2022 including Gulfood, the World Government Summit, Binance Blockchain Week, Gitex Global Dubai, the International Boat Show and Arabian Travel Market.

The city also hosted the Skift Global Forum East, the first-ever international extension of one of the world’s flagship travel conferences, the Skift Global Forum. Meanwhile, Dubai enhanced its status a fast-growing sports tourism destination, hosting an extensive line-up of global sports tournaments and events in 2022, including the Dubai World Cup horse race, the Dubai Duty Free Tennis Championship, Emirates Airline Dubai Rugby 7s, the Dubai Desert Classic golf tournament and the DP World Tour championship, to name a few.

Dubai also leveraged its global reputation to capitalise on the success of the FIFA World Cup 2022 staged in nearby Qatar, with thousands of football fans choosing to stay in the city and travel to matches in Doha. Dubai was one of just six cities globally to host an official FIFA Fan Festival, making the city a focal point during the month-long tournament.

ALL ON TRACK

Looking ahead, with the ongoing implementation of the Dubai 2040 Urban Master Plan, which aims to expand the emirate’s tourism offering by more than 100%, Dubai is on track to achieve its vision of becoming the world’s most-visited destination. The emirate is also planning a raft of new initiatives aligned with the UAE 2031 Tourism Strategy, which seeks to attract 40 million guests by 2031 and increase the tourism sector's contribution to annual GDP to AED 450 billion (US$122.5 billion).

One of the more successful initiatives in this respect has been the introduction of tourist visa reforms, including the 60-day tourist visa that became available in September last year, and the FiveYear Multi-Entry Visa for employees of multinational companies, in addition to the Golden Visa, Virtual Working and Retire in Dubai programmes.

In 2022, Dubai was selected as one of 20 destinations globally under Airbnb’s Live and Work Anywhere initiative to identify the world’s most remote worker-friendly

Above: Dubai opened several attractions in 2022

Right: Visa reforms including the Virtual Working programme have encouraged more visitors to stay longer in Dubai

destinations. Airbnb also launched the Dubai Remote Working Hub, a onestop-shop for aspiring remote workers in partnership with Dubai’s DET.

“The effectiveness of our strategies and initiatives gives us the confidence to tap new growth opportunities in the global travel and business sectors over the next few decades,” commented Al Marri.

“As the fastest growing city in the Middle East, Dubai’s continuous growth has been made possible by the unwavering support of our stakeholders and partners and a raft of strategic investments and federal policy reforms that have led to a steady flow of global entrepreneurs, talent, investors, and business and leisure travellers.

“The industry-wide success has also

encouraged us to redouble our efforts to provide more opportunities for Emirati talent to contribute to the growth of Dubai’s tourism sector, aligned with our cutting-edge industry nationalisation programme to build the next generation of tourism professionals.

Al Marri added: “We will continue to accelerate momentum throughout 2023 and beyond by focusing on all the key elements that have placed Dubai at the forefront of the world’s leading travel destinations – a diversified approach to markets, an evolving multifaceted destination proposition, continuous collaboration with our partners, all of which have enabled us to deliver exceptional value to visitors from around the world.”

Beachside bliss at Caesars Palace

The only resort on Bluewaters Island, home to a pristine beach, exceptional dining and relaxation experiences, Caesars Palace Dubai is a luxurious retreat where all of the senses are indulged

Exclusively occupying 1.7km of pristine sandy shoreline on Bluewaters Island, encompassing a 500-metre private beach with unobstructed views of the Arabian Gulf, Caesars Palace Dubai is a Forbes Five-Star Rated luxury beachfront

escape where guests can create lasting memories in a relaxed and refined setting. With 12 diverse dining destinations, including celebrity chef-helmed restaurants, five outdoor temperature-controlled pools, two lively beach clubs, and a relaxing Japanese-

inspired Qua Spa, the resort offers guests the seclusion and amenities of a sublime luxury retreat, yet it is within easy walking distance of nearby attractions and close the bright lights of Dubai, one of the world’s most dynamic cities.

ARROW-CIRCLE-LEFT A PRIVATE BEACH AND FIVE OUTDOOR POOLS

Retreat to the resort’s 500-metre private beach for ultimate relaxation, surrounded by the tranquil waters of the Arabian Gulf, or relax and unwind at any of the five temperature-controlled pools. The Beverly Hills-esque Neptune Pool & Beach exudes playful sophistication; Fortuna Pool & Beach is perfect for families and children; while Amalfi Coast-inspired Venus Beach Club is chic, lively and adultsonly. and its people.

The Beverly Hills-esque Neptune Pool & Beach

ROOMS, SUITES AND RESIDENCES

Relax in style, courtesy of the resort’s stylishly spacious rooms and suites, all featuring private balconies with views of the azure sea, Ain Dubai (the world’s largest observation wheel), or the resort. Much of the décor takes cues from Japanese minimalism, incorporating playful Romanesque touches to provide a sense of warmth. Two- and three-bedroom Presidential Suites epitomise luxury living with expansive private terraces featuring a dining space, outdoor Jacuzzi and more, while the exquisite Royal Suite offers a grand living room and extended outdoor terrace with uninterrupted sea views.For longer stays, the Residences feature up to four bedrooms with fully equipped kitchens and spacious living areas.

ARROW-CIRCLE-LEFT DINING, SPA & WELLNESS

With 12 multi-cuisine dining destinations, guests are spoiled for choice. Savour Asian classics with a creative twist at celebrity chef Alvin Leung’s Demon Duck; international cuisine with a side of culinary theatre at Gordon Ramsay Hell’s Kitchen; delicious Amalfi-inspired Italian at Venus Ristorante; authentic sushi and wagyu Omakase dining at TakaHisa; or scrumptious grills at The Robata. Stunning sea views and sunset cocktails await at the Sunset Terrace at The Lounge, while Latin music, dance and cocktails come alive at Havana Social Club.

SPA & BEAUTY

At Qua Spa, relax and rejuvenate with signature treatments that soothe mind, body and soul, complemented by aesthetic treatments such as body shaping and sculpting from Notting Hill-based Young

LDN, while Beverly Hills Vitamin Therapy offers custom-blended in-room vitamin drips, ideal for reinvigorating after a long flight or days spent in the sun.

Perfect vacation hair is available for all guests, courtesy of Chaps & Co. Barbershop and La Loge.

OUT AND ABOUT

Within walking distance of the resort, explore Bluewaters Island and many shopping, dining and recreational attractions, including the world’s largest observation wheel, Ain Dubai.

The dazzling hotspots of Dubai Marina and Jumeirah Beach Residences are a short, 10-minute walk away, while some of the city’s main highlights are within 20 minutes’ driving distance and Dubai International Airport is just 30 minutes away.

Venus Ristorante specialises in Amalfi-inspired Italian cuisine

Arrow-circle-up

The Two-Bedroom Presidential Suite Bedroom

All hail for Caesars Palace Dubai

One of just nine Dubai hospitality brands recognised with five stars for service excellence by Forbes Travel Guide, Caesars Palace Dubai promises an exceptional guest experience, explains the resort’s Head of Global Sales & Business Development, Bassem Saudy

Q: What makes Caesars Palace Dubai stand out as a destination?

Caesars Palace Dubai is special for many reasons. Our location on Bluewaters Island makes it an ideal beach escape and yet, it is easily accessible to nearby city attractions.

We are fringed by 1.7km of pristine shoreline, encompassing a 500-metre private beach with stunning, unobstructed sea views for guests to unwind, relax and enjoy.

We are also proud to be among the nine leading hospitality brands in Dubai, recognised with five stars for excellence in service by Forbes Travel Guide 2023, that testifies to our commitment to provide exceptional service.

Q: What’s new at Caesars Palace?

We are constantly evolving and adapting to the market and our guests’ needs with the support of our owning company. This past year, a few enhancements have been carried out to elevate the guest experience.

The expansion of The Lounge in our Palace Lobby has created beautiful indoor and outdoor spaces that work for both summer and winter; adults and couples who seek a kids-free environment have adult-only pools; and our dining portfolio has had exciting additions such as celebrity chef, Alvin Leung’s Demon Duck and modern Japanese at The Robata by TakaHisa.

Q: And what’s next?

We are currently nearing the completion of our Villa, a 10-bedroom luxury retreat spanning 4,465 sqm of serene privacy and decadent comfort. Featuring its own private entrance, beach, garden and outdoor pool, the Villa’s bespoke, residential experience will be a very exciting draw for guests seeking complete privacy and exclusivity. Other concepts and changes are also expected later in the year, so stay tuned.

Q: How does Caesars Dubai stack up as an international dining hub?

Our dining portfolio has evolved in the last year and is well received by in-house guests and

neighbouring communities for the variety and choice of cuisines we offer – be it celebrity chef restaurants like Alvin Leung’s Demon Duck, Gordon Ramsay Hell’s Kitchen or world-class Japanese Omakase at TakaHisa.

Q: How is the resort contributing to the ongoing success of Dubai?

Bluewaters as a destination will continue to be recognised as an integral part of Visit Dubai’s marketing efforts, which is good news for us, as we are the only resort on the island. This will keep the destination alive, fresh and attractive to visitors, thereby collectively supporting the city’s tourism goals.

Q: What trends are you noticing in 2023?

At Caesars Palace Dubai, we are seeing a high volume of return guests and longer stays. We are also impressed by smaller emerging markets that are booking with us like Greece, Italy and some of the African countries, possibly due to the sense of privacy, seclusion and security guests find here.

Q: And what is the outlook for the rest of the year?

We have witnessed a strong start to 2023 that has set a promising pace for the rest of the year. This reflects growing brand awareness in our international markets, stronger efforts by our trade partners and marketing investments.

Q: You have the entertainment factor, but guests are now looking beneath the surface at sustainability too – how do you measure up in terms of people and planet initiatives?

Our sustainability committee is responsible for driving initiatives that are in line with the city’s Sustainability Vision.

Our efforts are concentrated on making a stronger impact in the areas of reduction of single-use plastic, waste management, especially food, recycling and sourcing.

Bassem Saudy

Opportunity knocks for TIME A

t last year’s Arabian Travel Market (May 2022), UAEheadquartered TIME Hotels outlined its ambitious expansion plans to increase its portfolio by 40% to 21 properties throughout the UAE, Saudi Arabia, Egypt and Sudan.

As travel rebounds and clear guest trends emerge, TIME Hotels is expanding and diversifying its portfolio at pace, explains co-founder and CEO, Mohamed Awadalla

“Following the challenges of the last two years, we have seen unprecedented demand for additional rooms in key territories in the region. This, combined with our indepth market research, has underscored the need for new, quality driven, value accommodation,” says TIME Hotels cofounder and CEO Mohamed Awadalla, who spoke ahead of the show.

“We have witnessed resounding success

Mohamed Awadalla

throughout the UAE, Egypt, and Saudi Arabia, and we feel now is the time to expand for the company's future success.

With six new [upcoming] properties, totaling 781 keys, this is an important time for our expansion and growth both regionally and internationally.”

The plan kicked-off that same month, with the launch of the TIME Moonstone Hotel Apartments in Fujairah on May 1 2022. New hotel signings came too – in Tabuk, Saudi Arabia, as well as Egypt and Morocco. Inked deals are already coming to fruition in 2023, with three properties set to open in Egypt – the 216-key TIME Nakheel Deluxe Apartments, located in the New Capital; Cairo, the TIME Coral Nuweiba Resort located on the Red Sea; and the 117-key Marina Hotel & Convention Centre situated on the North Coast.

TIME will also mark its foray in two new markets, with the 57-key TIME Ahlan Hotel Apartments opening in the Sudanese capital Khartoum and the hotly anticipated Atlas Crown Time Luxury Collection located in Ifrane’s National Park in the Atlas Mountains, launching later this year as TIME’s first luxury hotel.

A conversion of an existing property, it is currently undergoing a significant extension and facelift, with a slated completion date of Q4 2023.

It will comprise 17 luxurious cedar wood lodges, 18 hotel suites, a conference centre, a heated outdoor and indoor swimming pool, a restaurant, a man-made lake, a wellness spa, horse stables and a kids’ club.

“This is an exciting time for the region’s tourism industry and offers a myriad of opportunities for TIME Hotels, not only with these openings, but with others that will come further down the line,” says Awadalla. “We have strategically developed a range of brands within our portfolio to offer our guests, whether corporate or leisure, exactly what they want and need from a holiday, business trip or short break.”

A TRENDS-DRIVEN APPROACH

With a keen eye on fast-shifting travel trends, TIME launched a new sub-brand, Unique & Boutique, in 2022.

“This brand was created for the inquisitive, adventurous, and those seeking seclusion,” explains Awadalla.

“Unique & Boutique is an exciting collection of eclectic hotels that offer exclusive and luxury guest experiences in places less travelled – from the romance of

the Maghreb

to the mystique of the Orient.”

The Unique and Boutique guest experience is geared around three core pillars – spectacular destinations, exceptional accommodation, and phenomenal service.

“Although each of our properties is distinctly unique, many are boutique with less than 50 keys and others larger with 100 or more, but they all have one thing in common – sublime hospitality by TIME,” says Awadalla.

The hospitality company’s guest-centric strategy is clearly paying dividends, with TIME achieving an international GRI (Global Review Index) score for customer reviews of 82%.

Similarly, its Middle East score was 81% according to sources from Review Pro Market research 2022.

Unsurprisingly, staff satisfaction is high too, with 15% of TIME’s team members having worked for the company for the past 10 years since its inception.

In a hint to what could come next from TIME, Awadalla stresses that while “travel trends are constantly evolving and can change quickly in response to new developments”, there are several that are here to stay.

They include “the popularity of alternative accommodation, such as vacation rentals and home-sharing platforms”, as well

Left:Atlas Crown Time Luxury Collection located in Ifrane’s National Park

Below:One of the Atlas Crown Time Luxury Collection’s 17 luxurious cedar wood lodges

as “experience-driven travel”, with travellers seeking “cultural immersion, adventure activities, and foodie tours”.

Blended travel (‘bleisure’), demand for health and wellness related offerings, and of course, an expectation for accommodation to be sustainable, are also keepers.

Sustainability is where TIME continues to set new benchmarks, with the company achieving its goal of reducing single-use plastics by 90% in 2022 and on target to make this 100% in 2023.

“We have also implemented various initiatives to support our net-zero drive,” says Awadalla. “These include the installation of Electric Vehicle (EV) chargers at two of our Dubai properties, joining a Recycle, Reforest, Repeat initiative with the Emirates Environmental Group (EEG), and rolling out environmental policies such as

"This is an exciting time for the region’s tourism industry and offers a myriad of opportunities for TIME Hotels"

tracking the amount of gasoline, diesel and LPG consumed to monitor and ultimately reduce our carbon footprint.” Additional measures include replacing chairs and tables at all properties with sustainable furniture; implementing the use of biodegradable paints; replacing hotel flooring with chip wood panels; eliminating all printed materials; and imposing strict guidelines regarding suppliers, ensuring they are local or regional where possible, to reduce emissions generated by transportation.

Investing in technology is also high on TIME’s agenda, “to enhance the guest journey experience”.

“This involves using data and technology, from the CRM, for example, to create personalised experiences and to offer relevant promotions and recommendations that align with our guests‘ interests and preferences,” explains Awadalla.

TIME’s digital focus also includes mobile apps that offer seamless experiences, such as easy booking, pre-arrival and check-in, as well as personalised recommendations, promotions and push notifications. Enhancing loyalty programmes using technology to track guest behaviours and subsequently offering personalised rewards as an incentive to re-book, is also a key focus

THE 2023 OUTLOOK

Technology enhancements are just one action point on TIME’s 2023 hit-list, which also targets an 85% GRI, the phase-out of single-use plastics, and initiatives to ensure all staff receive in-house training and professional development.

TIME also hopes to be recognised by the Dubai Chamber of Commerce & Industry (Dubai Chamber) with the CSR Label Award for the ninth consecutive

year, in acknowledgement of its ongoing sustainability efforts.

The development focus is also clear: “To expand TIME’s brand presence to Africa, Saudi Arabia, and South and Central Asia focusing on Nepal, India and Azerbaijan,” says Awadalla.

“Development targets going forward also include broadening the range of our service offering in all key markets across the Middle East, Central Asia and Africa.”

From Top: TIME Coral Nuweiba Resort boasts a Red Sea location Opening soon, the Marina Hotel & Convention Centre situated on Egypt’s North Coast

Global air travel 2022

TOTAL TRAFFIC

In revenue passenger kilometres (RPKs)

+64% Versus 2022

68.5% Of 2019 levels

INTERNATIONAL TRAFFIC

+152.7% Versus 2021

62.2% Of 2019 levels

Cruise travel rebound

PASSENGER VOLUME

Was expected to recover to 101% of 2019 levels by year-end 2022

And 12% above 2019 levels by 2026

60% Of cruise-related businesses are hiring

272 Ships in operation (CLIA members)

The industry outlook 2023

INTERNATIONAL TOURIST ARRIVALS COULD REACH 80% to 95% OF PRE-PANDEMIC LEVELS THIS YEAR

Source: IATA

2,126 Average passenger capacity

Source: CLIA

Source: UNWTO

Hilton London Metropole, but not as you know it

The largest Hilton outside the US, popular with GCC travellers for its location and diverse room and suite offering, has undergone a multi-millionpound renovation to offer guests an upgraded stay, with accommodation enhancements a key highlight

Hilton London Metropole, a GCC favourite located on the capital city’s iconic thoroughfare, Edgware Road, has emerged from a radical refurbishment, with no aspect of the hotel left unchanged.

The 1,100 guestrooms and suites have undergone a striking transformation, designed with a contemporary and bold aesthetic that reflects different London boroughs and in the East Wing, all Executive Rooms and Suites, as well as the lounge, have become a boutique hotel concept. In addition, the four restaurants and bars have been relaunched with new drinking and dining concepts including an all-day British brasserie serving locally sourced ingredients, and a new relaxed market-

style dining outlet that celebrates London’s street food scene.

Refurbishment highlights also include the opening of a state-of-the-art 200 sqm fitness studio. Here, General Manager Bill Fisher talks us through the revamp.

Q: Hilton London Metropole is very popular with Middle East guests –what appeals to this demographic? Our location has long been a favourite with Middle East guests. The area is iconic, not only because of its variety of shisha bars and restaurants, but also for the amazing proximity to London’s best tourist spots. We are also only 15 minutes from Heathrow Airport and a short train journey from Bicester Village, a shopping haven that our Middle East visitors love. The diversity of rooms really appeals to these guests too. We have family rooms that can sleep up to eight adults and interconnecting rooms and suites, meaning a large family can travel and stay together.

Q: How has the recent multimillion-pound refurbishment transformed the hotel? We recently completed a largescale renovation of public spaces, restaurants and bars, and bedrooms and suites. This wasn’t just a touch-up, but a full re-design of the hotel, flow and the location of our amenities.

We have consolidated all of our Executive Bedrooms and Suites into our East Wing, along with our Executive Lounge, which creates a boutique hotel within a large hotel experience.

The entire arrival experience has been enhanced by an upgraded lobby with a design take on London; the ability to cut queues with the introduction of Digital

Key; and the relocation of our Concierge Team to make it even more convenient for our guests to store their luggage. We have also launched four uniquely themed bars and restaurants.

Q: Tell us about the dining offering. Tyburn Kitchen is our restaurant, which at breakfast is a varied grazing station experience, enhanced by Middle Eastern dishes during the summer months. In the evening, the focus is on seasonal dishes and locally sourced ingredients.

Also new is Tyburn Market, inspired by the best London markets and open 24 hours daily. It’s a local marketplace for guests with an ever-evolving menu where you can grab and go or sit and enjoy. It's also the 24/7 room service menu. Geared towards families,Tyburn Kitchen Bar has board games, sports games streaming and dishes to suit guests of all tastes and ages, while Bow Bar encapsulates the very best of East London, where street attitude meets city refinement.

It serves food throughout the day and carefully crafted non-alcoholic cocktails.

Q: How has the refurbishment boosted business at the hotel? Our hotel now sells itself; visually it’s a stunning experience.

We have the luxury of being able to cater to wide variety of guests – large families, couples and individuals.

Our location is already renowned in the Middle East and we now have the product we know will tempt them to stay for longer and make our hotel their home away from home. Confirmed connecting rooms, suites, large family rooms and our showstopping Penthouse Suite, all make for an incredible experience.

Bill Fisher

Q: What extra services do you offer Middle East guests?

We really try to make sure we welcome our Middle East guests in the best way possible. We’ve tried to make sure we think of everything from Halal food, a prayer room, Arabic TV channels, Arabic-speaking Team Members, Middle East newspapers, Concierge with enhanced luggage storage all the way down to our newly expanded Guest Experience team that looks after VIPs booking our suites.

Q: How important is long-stay business to your hotel?

We love having the opportunity to make our guests feel welcome and that Hilton London Metropole is their home away from home. We have special offers such as Hilton’s stay longer and save offer and guest rooms that are designed to be bigger to accommodate the whole family. We offer unique-to-London double-double rooms, featuring two double beds in one room, as well as confirmed connecting rooms, Suites with their own kitchen and our Penthouse Suite that has the option to add

on a personal butler and chef. There are so many reasons guests will want to choose us when staying in London for longer.

Q: With sustainable practices now crucial, how are you adapting?

When we went through the refurbishment, we made a conscious decision to partner with suppliers that live and breathe our sustainability mission. The result is uniforms made from recycled plastic bottles rescued from our oceans, converting to 100% green electricity, sourcing 90% of our ingredients for our restaurant within 100 miles of the hotel, and so much more.

I could keep talking to you all day about our planet-conscious initiative; it's so deeply ingrained within our DNA.

Q: What’s new?

We are constantly looking at ways to enhance the guest experience. We are currently upgrading our lifts to increase the speed. We have added e-registration at check-in and ditched the paperwork. We offer a digital key for Hilton Honors members and have introduced our techfocused coffee machines in our Executive Lounge that sync to your phone to remember your perfect cup.

Clockwise form top left: An enhanced arrival experience The showstopping Penthouse Suite

Tyburn Market, inspired by the best London markets

"Confirmed connecting rooms, suites, large family rooms and our show-stopping Penthouse Suite, all make for an incredible experience"

Hilton London Metropole highlights, at a glance

Location

The hotel has an unbeatable location on Edgware Road, in the heart of London, just moments from the capital’s most exciting destinations including Oxford Street, Marble Arch and Hyde Park. It has impeccable transport links to London airports and is a short walk from tube stops on the Circle, District, Hammersmith and City and Bakerloo lines and from Paddington station, so Heathrow is just a 15-minute train journey and Gatwick can be reached in under 60 minutes.

The neighbourhood

One of the oldest streets in the UK and lined with Middle Eastern restaurants and shisha cafés, Edgware Road is known as the Arabic capital of London. For this reason, Hilton London Metropole is already a preferred accommodation option for Middle East guests. But ,while it’s an Arabic community hotspot, what few people realise is that tucked behind the hotel lies a new regenerated area stretching along the canal. Cafés, restaurants and offices line

the Paddington Basin, which leads into the Paddington arm of the Grand Union Canal. This meets The Regent’s Canal at a pretty triangular junction known as Rembrandt Gardens, part of the quaint Little Venice district. It makes for a great morning or afternoon stroll, and you can hop on a barge that takes you all the way to Regent’s Park, London Zoo and further along to Camden. It’s a village atmosphere in the heart of London.

The accommodation

Key guest suites have undergone a major transformation to become a contemporary home away from home. The Penthouse Suite sleeps up to eight people and features a living and dining room, fully-equipped kitchen, three bedrooms, and panoramic views across London. Guests can choose to upgrade with

From top: The hotel has an unbeatable location on Edgware Road

Bedrooms are cosy and contemporary

an in-room chef and butler for an ultimate luxury living experience. All refurbished suites feature spacious showers, kitchenettes and a generous living space to relax. The colour schemes are warm and welcoming. Penthouse, Suite and Executive guests also have access to the exclusive Executive Lounge with complimentary offerings and plenty of space to work or relax. Set up to cater to families and larger groups, there are plenty of interconnecting options in the newly designed rooms in the West Wing.

CHECK IT OUT

Address: 225 Edgware Road, Paddington, London W2 1JU

Website: www.londonmet.hilton.com

Instagram: @hiltonlondonmet

Facebook: HiltonLondonMetropole

Twitter: @HiltonLondonMet

EXPLORE THE WONDERS OF THE

ISLAND

Book your expereince now discovershurooq.ae

alnoorisland

Known as the ‘Pearl of the Black Sea’, Batumi is a city of contrasts, nestled between pristine beaches and snow-capped mountains and packed with history, culture, foodie experiences, and much more. Just a two-hour flight from most Middle East destinations, it’s the ideal city break destination, yet many are yet to discover this hidden gem. To fast-track your knowledge of what Georgia’s second-largest city has to offer, here are our top 30 reasons to visit, in keeping with ATM’s 30th anniversary theme.

Reasons to visit Batumi 30

Named ‘Europe’s Leading Emerging Tourism Destination’ at the 2022 World Travel Awards, Batumi, on Georgia’s Black Sea coast, brings together ancient history, striking architecture, natural beauty and a thriving gastronomic scene in one stunningly beautiful location

1 World-renowned destination

Batumi was recognised as ‘Europe’s Leading Emerging Tourism Destination’ at the 2022 World Travel Awards and named ‘Best European Hidden Gem’ 2022 by travel website European Best Destinations, “With new hotels opening every day, Asian and European fusion restaurants, rooftop bars at the top of the most incredible buildings, independent shops, designers, stylists, and an exceptional nightlife, Batumi is much more than your Best Hidden Gems in Europe; it stands out as one of the best city breaks in Europe,” says the website.

2 The city of meetings

Batumi is a place where unforgettable memories are made and where people meet each other and blaze new paths as they take in the eclectic sights and sounds of the city.

3 300,000 open-hearted hosts

In Georgia, every resident considers tourists their guests. In the Georgian language the ‘guest’ means ‘Stumari’ – the gift of God.

4 Where the sea meets the mountains

Batumi is located in the Ajara Region, nestled in the southeast of the country and known for its breathtaking nature, in particular its picturesque Black Sea coastline, as well as its lakes and mountains. These natural highlights have earned the region a reputation as an ecotourism hotspot, enhanced by authentic villages, cultural monuments, monasteries, unusual wines and unique cuisine.

5. Rich culture, treasured traditions

The Georgians take their culture seriously. It is part of everyday life. Folklore is rich and witnessing Georgian dancing and the sublime singing of a polyphonic choir, is a must. Literature, fine arts, theatre and music also have long-standing traditions.

6

Historical heritage

The Ajara Region is awash with fortresses – don’t miss Gonio and Petra Fortresses near Batumi and Khikhani Fortress in the mountainous Ajara.

7 Three UNESCO sites close to the city (protected areas)

In 2021, four of Georgia’s National Parks

were granted UNESCO World Natural Heritage status. Three of them are located in Ajara – Mtirala National Park; Kobuleti Protected Areas and Kintrishi Protected Area – with Batumi the gateway to all of them.

8 Crossroad of tastes

Authentic Ajarian cuisine is influenced by Caucasian, Eastern European and Middle Eastern culinary traditions.

9. City from the homeland of wine

Georgia is known as the birthplace of wine, so a visit to an Ajarian vineyard visit is a must. Wine is such an important part of Georgian culture that it has been accorded UNESCO Intangible Cultural Heritage status.

Batumi, named ‘Europe’s Leading Emerging Tourism Destination’ at the 2022 World Travel Awards

10

. A blend of old and new architecture

Stately 19th Century buildings sit next to quirky modern skyscrapers in Batumi, where the skyline is totally unique. The city’s tallest building is the 35-storey Batumi Tower, topped by an 85-metre mast with golden sail and a mini Ferris wheel tucked into the 27th floor; a true sight to behold!

11 Museums

Ajara Region has numerous museums, but Batumi Archeological Museum is regarded as one of the finest, showcasing exhibits gathered from across region, including large collections of gold.

12

. Batumi Boulevard

Batumi’s most-visited attraction, this 7km seaside promenade has four historic alleys, a cycling path and more than 40,000 trees and plants, as well as beautiful colonnades in antique style.

13

Batumi Botanical Garden

This is one of the richest botanical gardens in the world, home to 5,000 rare and beautiful plants and more than 2,000 tree species. Batumi Botanical Garden has no analogue in the world in that there are plant species from completely different climatic and landscape zones. Both the Canary Palm and the Japanese Sakura thrive in this magical, one-of-a-kind garden.

14 Alphabet Tower

A symbol of national pride, this famous five-storey tower is devoted to showcasing the Georgian alphabet, considered one of the oldest and most beautiful scripts still used in the world today. Designed to replicate the structure of DNA, is 130 metres tall and is

embedded with all 33 letters of the Georgian alphabet. It rotates 360 degrees every hour and features an information centre, restaurant and an observation deck.

15 Ali and Nino

This monumental moving statue, created by Georgian artist Tamara Kvesitadze, illustrates the story of forbidden love between Ali, a Muslim boy and Nino, a Christian princess, first told in the 1937 Austrian novel, Ali and Nino. Each day at 7pm, the two figures slide past one another, never truly connecting.

16 Batumi Europe Square

A lively square featuring restaurants, shops, hotels and dancing fountain. At its centre, the Medea Monument is a sculpture paying homage to the legend of Medea, the daughter of King Aeeta of Colchis, who fell in love with Jason, the leader of the Argonauts.

17 Old Batumi (Batumi Piazza)

One of Georgia’s most-visited sites, the Italian-style Batumi Piazza is home to hotels, restaurants, captivating architecture and a famous clock tower, plus what is considered the largest figurative marble mosaic in Europe at its centre.

18 Birdwatching

Batumi is a birdwatcher’s paradise as the city sits on the Eastern Black Sea Migration Corridor, a narrow ‘lane’ through which about one million birds of prey migrate south to Africa each year. Over a period of 60 days, more than one million raptors migrate through Ajara.

19

. Waterfalls

There are many waterfalls close to Batumi and one of the most popular is Makhuntseti, around 30km away and one of the highest in Ajara. In summer you can swim in the waterfall bowl.

20

. Black Sea beaches

Ajara’s pristine beaches are a visitor drawcard and include Sarpi, Kvariati, Gonio, Batumi, Makhhinjauri, Tsikhisdziri, Chakvi, Kobuleti, all of which are buzzing with tourists during the summer months.

21 The most beautiful sunsets

Head to Batumi’s beaches for the most colourful and incomparable sunsets, creating unforgettable Instagrammable moments.

22 Nightlife

From wine bars and cellars to laid-back lounges and nightclubs.

23 Winter skiing

A new winter resort, Goderdzi, is located 109km from Batumi at 2,266 metres above sea level. Enjoy fresh air, mountain scenery and 8km of ski runs.

24. Festivals

Batumi is a festival city. In mid-June, the summer tourist season in Ajara kicks off with the Summer Festival, featuring Georgian and international performers, bands and DJs.

25. Famous people love it

As an international city for centuries, famous people flocked to Batumi, including Norwegian writer Knut Hamsun; oil industry magnates, the Nobel brothers and Alphonse Rothschild; famous Greek writer and Nobel laureate Nikos Kazantzakis; renowned Belgian writer Georges Simenon; and John Steinbeck, an American writer who praised the city’s heavenly charm.

26 Value for money

Georgia is very affordable compared to other European destinations.

27 It’s safe

Georgia is considered as one of the safest destinations in the world – European Best Destinations ranked Tbilisi, Georgia’s capital and Batumi, the second-largest city, the safest places to visit in 2021.

28. Diversity

Batumi is a city of contrasts, where old meets new and snow-capped mountains are the backdrop to beautiful beaches. The Ajara Region is a four-season destination, thanks to its nature and coastline.

29. Visa-free

Georgia has a visa-free regime with 94 countries, and the UAE is on that list.

30. Easily accessible

The nearest airports are Batumi International, Kutaisi International and Tbilisi International, with direct flights operating from major Middle East cities.

The Ajara Region’s stunning Black Sea coastline

Batumi calling

Georgia’s second-largest city is emerging as a tourism and investment hotspot in Europe and the wider region, explains Tornike Rijvadze, Chairman of Government of A/R of Ajara

Q: What makes Batumi unique?

A cosmopolitan city, located on the easternmost coast of Europe, Batumi, in Georgia’s Ajara Region, is successfully establishing itself as Europe’s leading emerging tourism and business destination.Visitor numbers to the region continue to increase post-pandemic, reaching 3.9 million visits in 2022, and the outlook for 2023 is positive, with Batumi staging several international sports, tourist and cultural events. Besides our attractive touristic products, I believe the Georgian hospitality, which cherishes every type of visitor, give us a competitive edge.

After being named ‘Europe’s Leading Emerging Tourism Destination’ at the 2022 World Travel Awards, Batumi will build on this as host of the Europe Gala Ceremony of the World Travel Awards, supporting the destination promotion of #visitbatumi.

Q: What is the city’s strategy for sustainable development?

Batumi is the place where history meets modernity; a historic location embracing contemporary trends and offering new business opportunities. There are several infrastructure enhancement projects underway that meet international standards and ensure sustainability and inclusivity. Batumi continues to expand, but while we welcome modern buildings and tall towers, which increase the value of estate and bringing new energy to the local market, we are also rehabilitating historic sites with implemented measures to protect the old city.

Developing businesses is core to tourism success, with the government and private sector joining forces to deliver positive change, connecting and empowering communities, entrepreneurs, and small and medium-sized enterprises (SMEs) for future growth.

Providing opportunities for youth, women, and rural communities is very important to us, particularly in tourism, a sector proven to drive social economic empowerment. We want to ensure jobs in the industry are more attractive with improved conditions and enhanced education, training and development opportunities.

Q: What investment and business opportunities does Batumi offer?

Georgia and the Ajara Region have demonstrated remarkable resilience in the face of global challenges and have emerged as an important regional hub for international business.

Batumi is an investment destination with an excellent business environment, where lower costs are matched with reduced risks.

The 2,000-year-old city is a historic trading hub linking Europe to the world beyond the Caspian Sea and was once known as Porto Franco (Free

Port). The government aims to reposition Batumi as a centre for trade and industry in the region. Georgia’s favourable taxation policies and liberal free-trade agreements with the EU, China, Hong Kong, the UK, EFTA countries, and some others, add to its attraction, offering investors access to a market of 2.3 billion consumers, stretching from the European Union to China.

Foreign Direct Investment (FDI) in Georgia is rising significantly and Ajara has “specially tailored programs” for investors. Our portfolio is more than $4 billion and includes areas such as tourism, as well as construction, manufacturing, and energy. Batumi has the potential to become a global hub for logistics and commerce.

It is also embracing blockchain and other new finance technologies. Our idea is to create an ecosystem where global fintech is welcome.

Q: What other factors make Batumi and Georgia tourism investment magnet? Our priority is to keep the peace and maintain stability, which appeals to investors and tourists. Especially after the pandemic, which hit the economic sector and tourism development the hardest, our main concern is to drive recovery through joint efforts with the central government, our international partners, and the private sector. We have already reported double-digit economic growth at national level, and it’s been a record-breaking year in terms of tourism traffic to Georgia and Ajara.

Georgia’s economic performance increased exports and currency appreciation pointing to strong policies and economic development that promote sustainable growth.

Batumi is a leading emerging holiday destination, not only regionally, but globally, and we are doing our utmost to maintain this excellence. Our public investment policy, transparency, and clear vision of how to develop the country are attractive to local and international investors.

Q: What’s new in Batumi?

In addition to several significant infrastructural projects, construction is underway on a pearl-like island, reclaiming land from the Black Sea and expanding our border for the first time.

Batumi Island is an iconic project demonstrating our ancient city’s new building boom and its rebirth as an international business hub at the crossroads of Europe and Asia.

This government-supported project will be built sustainably on more than 80 hectares of reclaimed coastal land.

Batumi Island will bring advanced technologies and construction expertise, generating 2,000 jobs and a rich mix of commercial, recreational, and residential infrastructure.

Baku’s new icon

The Ritz-Carlton, Baku promises guests elevated luxury and authentic experiences in the heart Azerbaijan’s cosmopolitan capital

The Ritz-Carlton, Baku opened its doors to guests at the end of 2022, introducing the iconic hotel brand’s legendary service, renowned hospitality and unrivalled amenities to Azerbaijan’s dynamic capital.

Boasting a prime city centre location, just across from the Heydar Aliyev Centre, a striking landmark designed by the late architect Zaha Hadid, the impressive 33-storey, five-star hotel features 190 spacious guestrooms and suites, many of which have private balconies and terraces, as well as luxury apartments with one to three bedrooms.

The Presidential Suite offers 608 sqm of living space, making it the largest suite in the city, with a private living room, formal dining room and gym.

Azerbaijan is a cultural melting pot where east and west blend, and The Ritz-Carlton, Baku immerses guests in this fascinating culture through design

A Deluxe King Room with views of the Heydar Aliyev Centre

elements and activities on offer. The hotel’s interior, designed by Kristina Zanic Design Consultants, takes inspiration from its destination and artfully blends modern hospitality with history, art, and culture. Reflecting a city of many layers, the enriching contrasts of Azerbaijan are subtly portrayed throughout, with decorative detail reflecting patterns and colours that represent Baku.

The hotel also offers many cultural experiences, including a daily music performance with a Whaletone piano and traditional Azerbaijani music, accompanied by a local dancer. Guests can enjoy the daily ritual with local herbal teas and traditional sweets.

At The Ritz-Carlton Baku, dining is a culinary journey too. All-day dining venue Tribeca is an American-style brasserie serving classic New York and contemporary Californian cuisine, while the elegant and modern Blind Tiger

ARROW-CIRCLE-LEFT THE RITZ-CARLTON, BAKU DIFFERENCE

EXCEPTIONAL SPACES

• The largest Presidential Suite in Baku

• The largest guest rooms in Baku

• A wide selection of rooms and suites

• A bespoke Club Lounge

• Luxury apartments with the choice of 1, 2 or 3 bedrooms

• Unique dining concepts – Tribeca American Brasserie and modern speakeasy-inspired bar, Blind Tiger

• The Ritz-Carlton Spa with two swimming pools

• 12 meeting and event spaces, a ballroom, and a pre-function area

INFUSED WITH BAKU AND AZERBAIJANI CULTURE

bar is inspired by the unique speakeasy concept where craft cocktails are blended with the finest selection of spirits. For world-class event and meeting facilities, the expansive Shusha Ballroom spanning 528 sqm is a perfect venue for a welcome reception, business meeting, or an elegant gala, complemented by a designated pre-function area and garden space, each bathed in natural light, plus 12 meeting rooms.

Leisure facilities include a bespoke Club Lounge and signature Ritz-Carlton Spa complete with two indoor swimming pools, treatment rooms that draw inspiration from the lakes of the country, an outdoor garden space and fitness centre. For younger guests, the hotel offers the iconic Ritz Kids programme.

Above: The Club Lounge

Azerbaijani narrative is embedded across every aspect of the hotel, from the interior design with jewel-like colours used throughout, representing ancient traditions, to authentic guest activities and experiences such as the daily music and dance performance accompanied by a bespoke Baku tea blend and traditional sweets. Guided tours to local tea fields in Lankaran city can be arranged with the concierge.

LEGENDARY RITZ-CARLTON SERVICE

The ladies and gentlemen at The Ritz-Carlton, Baku create unparalleled and memorable guest experiences for an exceptional personalised stay. For guests who like to travel with their much-loved furry friends, pets are welcome.

Top: The RitzCarlton, Baku

"A luxury city-centre hotel boasting the largest and most inspiring spaces in the city, The Ritz-Carlton, Baku brings the best of Azerbaijan to life. We offer guests unique opportunities to unearth the fascinating roots of the local culture through immersive and authentic experiences. Here, guests are invited to indulge in the difference."

It’s Coramazing!

The top 10 reasons to visit Cora Cora Maldives in 2023

Cora Cora Maldives is a one-of-a-kind luxury resort located in the pristine Raa Atoll. The allinclusive property embraces a unique freedom concept, offering guests the time and space to rediscover themselves through a variety of cultural and culinary experiences, activities and excursions.

Since it opened in October 2021, it has earned a reputation as an exceptional destination where discerning travellers can reclaim their freedom and reconnect with their families and loved-ones while exploring the Maldivian way of life.

At Cora Cora Maldives you can learn to cook, play the guitar, make innovative cocktails, relax in the spa, take a swim in the natural house reef, or embark on a curated adventure to learn more about the Maldives, its culture, history, and environment. Here are the top 10 reasons to visit:

1Gastronomic experiences

The Premium All-Inclusive Gourmet Meal Plan® enables guests to experience the resort’s four restaurants, unlimited, at lunch and dinner, with Asian market-inspired cuisine at Ginger Moon®; all-day dining with a Middle Eastern and Indian Ocean twist at Tazäa®; Italian cuisine, coupled with music and entertainment at Acquapazza® Restaurant and Beach Club; and a tri-Japanese blend of Teppanyaki, Sushi and Kushiyaki at Teien®. There are no restrictions on restaurant visits and the meal plan also includes unlimited Champagne, cocktails and mocktails; signature drinks; premium-brand wine, liquor and spirits; juices, soft drinks and mineral water; plus tea and coffee. There are two bars, with the café bar serving freshly roasted coffee from 6am to midnight, daily, not to mention delicious ice-cream. Another guest drawcard is the Grab & Go concept – instead of in-villa dining, guests can order their food, pick it up, and eat it wherever they like, at no extra charge. There are foodie experiences on offer too, from cooking lessons to cocktail/mocktail making.

Cora Cora Maldives is located in the pristine Raa Atoll

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2Wellbeing perks

For relaxation and rejuvenation, the MOKSHA® Spa & Wellbeing Centre is a haven of therapeutic experiences and guests who stay eight nights or more are entitled to a 45-minute spa treatment per adult. The spa’s signature herbal compression massage is highly recommended, while complimentary wellbeing activities on offer include sound healing, yoga classes and meditation.

In over-the-water treatment rooms, a glass floor reveals the diverse and colourful sea life below.

3Dive in for free

The pristine waters of Raa Atoll Indian Ocean are rich in marine life and waiting to be explored and all non-motorised watersports activities, from snorkelling to kayaking, windsurfing to paddle-boarding, are complimentary. Guests can also take a sunset cruise, with the chance to see dolphins perform acrobatics around the boat, hire a jet ski, or go scuba diving. The resort has a PADI Five-Star certified Dive Centre, one of nine in the entire Maldives, catering to all abilities, with options ranging from ‘Discovering Scuba Diving’ to ‘Divemaster’. There are up to 22 dive sites near the island, reachable within five to 45 minutes.

4Gazing – and dining – under the stars

Cora Cora Maldives has opened a new Star Gazing Tower, equipped with a powerful telescope to help guests identify the many constellations that light-up the jet-black skies. By day, the tower, which is made from sustainable materials, offers 360-degree panoramic views of the Raa Atoll. It’s a vertical dining destination too, with each level transformed to host private culinary experiences, from Champagne under the stars to threecourse meals.

Non-motorised watersports activities are complimentary

5. Family friendly

The dedicated kids’ club, CoRa kids®, caters to children aged 3 to 12 and is split into three age groups, offering activities such as dancing, yoga, nail painting, hair styling, and relaxation sessions.

6. Cultural immersion

The Dutch Onion Museum/Cora Cora Maldives® is the Maldives’ first on-resort licensed art gallery and museum, housing more than 400 artefacts unearthed on site, including Chinese porcelain and Maldivian tools.

7. Green credentials

Cora Cora is a responsible tourism champion, with several initiatives in place that earned the resort Green Globe certification last year, from sourcing local food to reducing waste and plastic use. Green Globe is a global leader in certifying sustainable operations, with hotels required to meet strict sustainability criteria.

8. Villas with Maldivian style

Cora Cora Maldives comprises 100 villas and suites, each one expertly designed to reflect the spirit of the Maldives. Accommodation sizes range from 68 sqm Beach Villas to the TwoBedroom Lagoon Pool Villa with Slide, injecting an element of fun into the traditional Maldivian over-water villa proposition.

9. There’s an app for that!

Prior to arrival, guests can download the Cora Cora Maldives app for free from the Apple App Store and Google Play, and start planning their Maldivian adventure. Key features include a digital resort map, a page dedicated to children’s activities, a timetable, plus an online system to book restaurants, events and activities in advance, ensuring guests maximise their time at the resort.

10. Easy to access

From Velana International Airport, Cora Cora Maldives is 45 minutes by seaplane, or a 30-minute domestic flight followed by a 20-minute speedboat journey.

The yoga pavilion at the MOKSHA® Spa & Wellbeing Centre

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Dining experiences at the Star Gazing Tower

100 times, the first time!

Built in the first century AD as a venue to watch gladiators fight, the Arena in Verona is Italy’s third largest Roman amphitheatre. Today, it is a monument that not only represents the city, but befitting of its status as the world’s largest open-air stage, is used in the summer for opera performances, concerts and events. This year marks a historic milestone for the Arena as it celebrates its 100th opera season. The landmark anniversary comes 110 years after the first ever festival, a total only

The 100th Arena di Verona Opera Festival 2023 takes place from June 16 to September 9, promising an unprecedented programme comprising 49 evenings, eight operas, four gala evenings and one extraordinary concert by the orchestra and chorus of the teatro alla scala

interrupted by the two world wars and the more recent pandemic.

The 2023 festival will launch on June 16 with a much-awaited new production of Aida, the amphitheatre’s symbolic opera, directed by the visionary Stefano Poda.

This will be followed by an exceptional second new production of Verdi’s Rigoletto, directed by Antonio Albanese.

The Arena will also see a reprise of its best-loved titles including Verdi's Nabucco and La Traviata; Bizet's Carmen; Puccini's Tosca and Madama Butterfly; and Rossini's Il Barbiere di Siviglia. Given the ingenuity required to perform these masterpieces on this one-ofa-kind stage, steeped in both history and grandeur, the Arena’s operas have become international benchmarks. And this year is no exception, with a colossal production effort, at a level never seen before, required in terms of the artistic, technical and administrative expertise, orchestrated by the Arena’s team,

which during the same season, is engaged in staging productions designed by true masters of the genre such as Franco Zeffirelli and Hugo de Ana, as well as a tribute to the great history of the Arena represented by Gianfranco de Bosio.

SPECIAL, STAR-STUDDED EVENTS

To celebrate the 100th anniversary, four major special events are being designed for four top-ranking stars. The great lifelong friends Plácido Domingo and Roberto Bolle will be joined by the return of Jonas Kaufmann and the Arena stage debut of Juan Diego Flórez. The symphonic-opera event will feature the Orchestra and Choir of the Teatro alla Scala di Milano, performing in the Arena for the first time, thus uniting two symbols of Italian musical culture in the world on one special date.

This season’s top performers will step onto the same stage that, since 1913, has hosted

artists such as Maria Callas, who made her international debut at the Arena and whose 100th birthday will be celebrated too.

Besides Maria Callas, the Arena stage has hosted the greatest singers, such as Pavarotti, Carreras and Domingo, as well as conductors, directors, choreographers, and dancers

Four exclusive Arena Opera Festival Experiences will also be part of the 2023 celebrations, each designed to breathe new life into the Arena’s opera offering.

They encompass dinner under the stars on the terrace overlooking Piazza Bra; watching the opera from the front (star) row after entering through a reserved entrance; taking in moments of unique entertainment in the Arena's only stone lounge; becoming immersed in the frenzy of the backstage area where the whole show comes to life; or dining in an exclusive area before being escorted into the Arena. The 100th anniversary festivities make this all possible.

Above: The 2023 festival will launch on June 16 with a much-awaited new production of Aida

Left: Verdi’s La Traviata will be a 2023 opera festival highlight

What also makes the Arena so special is that every summer, the opera festival employs more than 1,300 people, including singers, orchestra professors, choir artists, a children's choir, dancers, mime artists and acrobats, extras and child extras.

And let's not forget the stage technicians, electricians, tailors and dressmakers, makeup artists and hairdressers, electricians and maintenance workers, front of house to receive audience members, as well as the set designers, builders and decorators, whose excellent craftsmanship creates the sets in the Fondazione Arena Workshops.

All of these professional skills come together to stage a different show every day, taking the audience on a journey through time and space. And so each evening, a few minutes before the start of the performance, the audience gathers in silence and lights the traditional candles, until the conductor enters the stage and the magic finally begins.

Far Left: The magnificent Arena di Verona

"This year marks a historic milestone for the Arena as it celebrates the 100th opera season"

Pics: ©FotoEnnevi

The most beautiful island eyes have ever seen

Donovan G. White, Director of Tourism, Jamaica Tourism Board, reveals why

Aspellbinding island bound to leave an impression, Jamaica strikes a fine balance between a relentless and intoxicating creative energy and blissful tranquillity. This is echoed by the island’s explosive music scene, from the pulsating dance halls of Kingston to the lazy rhythms of beachside reggae bars whose beats promise to wash over you like the whiterum-clear waves lapping against the soft sand shores.

“It is the most beautiful island eyes have ever seen,” so Christopher Columbus wrote in his journal after his visit to Jamaica way back in 1494. For the many thousands of happy holidaymakers who reach its shores each year, it still is the most wonderful place they have been. Rightfully ranked amongst Lonely Planet’s Best in Travel 2023, most visitors here throng around the three primary resort hubs of Montego Bay and Negril in the west and Ocho Rios in the north. Elsewhere, venture into the verdant terrain of the Blue Mountains or explore beyond the beach resorts and you will discover a playground of adventure ripe for hiking and waterfalls that beckon for a cooling dip. Whatever you do, the world-renowned Jamaican cuisine is sure to whet your appetite, with spicy jerk washed down with the tang of a ginger beer.

The third largest island in the Caribbean is famous for its breath-taking beaches and crystal-clear waters. Dramatic cliffs and

mountains reaching up to 2,256 metres and sparkling rivers and waterfalls also contribute to its great outdoors, not to mention an appealing climate with sunshine galore.

But Jamaica also offers more than 170 attractions, activities and experiences for guests of all ages and tastes.

It’s also a magnet for those who’ve been captivated by the special reggae sound of stars like Bob Marley and Shaggy, by the feel-good film Cool Runnings and the spirit and tenacity of Jamaican athletes in Olympic Games. Sure, Jamaica may be the homeland of the fastest man in the world, but there is no better place to slow down, take it easy, and tune in to island time, says Donovan G. White, Director of Tourism, Jamaica Tourism Board.

Q: What makes Jamaica attractive to travellers residing in the GCC? Jamaica appeals to a wide cross section of travellers. The island has always been the destination that has helped visitors live out their bucket list, including families, singles,

honeymooners, girlfriend groups, event-goers and more. Our market segments include experience seekers looking to explore the island and discover romance and adventure while making a connection to the local culture; young families taking a longanticipated vacation; and seasoned travellers looking for adventure and culture.

Q: How is Jamaican providing authentic travel experiences? There is a marked increase in curated trips to meet demand for exclusive experiences on the island. While our all-inclusive offerings are still in high demand, there is a noticeable interest in villa stays, which highlights Jamaica’s sought-after offering in this niche for high-end clients. Community tourism is thriving more than in the past, with discerning travellers wanting to immerse themselves in the lifestyle of local people.

Q: What sustainable travel experiences does Jamaica offer? We are the land of wood and water, and a many of our attractions are eco-friendly.

Donovan G. White

Jamaica has more than 100 rivers and waterfalls with a generous amount of rainfall.

The Blue and John Crow Mountains National Park, which is now a UNESCO World Heritage Site, remains one of Jamaica’s most enduring and beguiling ecoattractions. Properties have also incorporated sustainable and eco-friendly practices into their operations with recognition and certification from international organisations. Without our beaches, good air quality, mountains, rivers etc, we would not be able to operate. It is therefore critical to include sustainability practices to preserve our environment, lives and livelihoods.

Q: What’s the outlook for the country’s tourism sector in 2023?

The forecast is for 11% growth in the tourism sector in 2023, with room to build on this as demand continues to rise.

Jamaica is welcoming more exciting hotels brands, growing its room stock to another 8,500 rooms by 2025. New hotel openings will include Hard Rock Hotel, RIU, Dreams, Secrets, Planet Hollywood, Viva

Wyndham, UNICO and Princess. We have grown exponentially since the days when we were known mostly for sand, sea and sun, with additional airlift and the expansion of gateways. Both Sangster International and the Norman Manley International Airports, are expanding and building capacity.

We are very optimistic about our industry as we have surpassed our recovery projections and are now on a path of growth. We are always improving our product to remain relevant and competitive.

Our road network continues to get upgrades, allowing for greater and easier access to the heart and soul of our tourism product, which is our people.

St Thomas in the east of the island is set for major development which will see it become a major tourism destination with many sights and sounds to experience.

This will be an excellent addition to our tourism portfolio.

We have built a formidable sector which was tested by the COVID-19 pandemic, and we are proud to be one of the fastestrecovering destinations in the world.

FIVE REASONS TO VISIT JAMAICA

1. Activities and adventures

Wherever you are in Jamaica, there is something exceptional to experience, with more than 170 activities to choose from. How about a swim at Glistening Waters, a fluorescent lagoon that begins to glow at night due to microorganisms in it? See some crocodiles in the wild on a sensational safari, or float through unspoilt nature on a bamboo raft.

2. Cuisine

Jamaican food is considered one of the finest cuisines in the world, spicy and packed with the best fresh ingredients. Everyone loves a good jerk dish, a meat preparation dating back to the 17th century. Devon House is in the top five places in the world to enjoy ice cream, with 27 flavours on offer.

3. Coffee

Regarded as one of the best coffees in the world, the Jamaica Blue Mountain variety is sourced at 7,402 ft, one of the highest peaks in the Caribbean. One of the rarest and most sought-after coffee beans, it is also one of the most expensive coffees in the world. Loved for its fragrant aroma, Jamaica Blue Mountain Coffee has a rich, sweet taste without the bitterness found in many other types of coffee and contains a number of vitamins and nutrients.

4. Discover the vibes of Jamaica

As the undisputed home of reggae and dancehall, Jamaica stages numerous live concerts, parties and festivals throughout the year. Bob Marley has to be reggae music’s most famous artist, and you can visit his former home, which is now a museum in Kingston.

5. Beach Lovers

Jamaica has some of the best beaches in the world, known for their white sand and crystal-clear blue waters. With more than 50 public beaches on the island to choose from, you can sunbathe, take a swim or even try snorkelling. Enjoy the awe-inspiring views of the popular seven-mile beach in Negril and witness the beauty of the Jamaican sunset at one of Jamaica’s best sunset spots, Rick’s Café, and if you’re feeling brave, take a leap of faith and jump into the sea off the 35-foot-high cliff.

Seven Mile Beach

Call of the wild

From tigers, leopards and cheetahs prowling in the wild and UNESCO World Heritage Sites, to dense jungles, places of natural scenic beauty and gastronomic delights, the Indian State of Madhya Pradesh offers something for everyone, explains Sheo Shekhar

Shukla, Principal Secretary and Managing Director, Madhya

Pradesh Tourism Board

Q: What is Madhya Pradesh known for as a tourism destination?

At the heart of India lies a region that will surprise even the most seasoned traveller; Madhya Pradesh is both superlative in its offerings and peculiarly untouched.

In the state’s wilderness, peacocks wander wild through thick teak forests and tigers prowl through several of the country’s best wildlife sanctuaries.

The state is home to three UNESCO World Heritage sites. The 10th century temples of Khajuraho are a reminder of India’s ancient artistic heritage; Millenniaold Buddhist monuments can be found at Sanchi; and Paleolithic cave paintings at Bhimbetka, with so much of the subcontinent’s unimaginably long history compressed into a single, vastly unexplored region.

The jungles of Madhya Pradesh inspired the legendary Jungle Book. The forests offer many activities, including a sunrise game drive. Visitors can soak in the beauty of the forests, choosing a walking, jeep or boat safari, and end the day with a bush dinner under the starry night sky of the forest. Luxurious accommodation is available in comfortable and eco-sensitive jungle lodges where guests wake up to the sound of cicadas and chirping birds and the occasional roar of the tiger.

The state has something to offer to every traveller. Gwalior is a cultural hub with a magnificent fort; Orchha

Sheo Shekhar Shukla

"The jungles of Madhya Pradesh inspired the legendary Jungle Book"

30 Reasons to visit Madhya Pradesh

1. Accessible

It’s a short flight from the Middle East with direct daily connectivity to Indore.

2 A microcosm of India

Offering glimpses into the rich aspects of culture and history.

3. Explore the ancient cave dwellings at Bhimbetka

A UNESCO World Heritage Site featuring art from the Paleolithic age.

4. Plan a trip to the Sanchi Stupa

One of the oldest Buddhist stupas in the world and a UNESCO World Heritage Site.

5 Visit Khajuraho

A UNESCO World Heritage site known for its intricate sculptures.

6 Explore Mandu

An ancient city known for its stunning architecture and rich history.

7 Go on a jeep safari

In Bandhavgarh National Park, which has the highest density of tiger population.

8 Marvel at natural beauty

At the Pachmarhi hill station, with its lush forests and stunning waterfalls.

9 Visit Kuno National Park

Where you get a chance to witness the magnificent Cheetah in its natural habitat.

10 Take a boat ride

On the Narmada River and enjoy the beauty of the surrounding landscape while exploring the city of Jabalpur and Maheshwar.

11 Visit the historic city of Gwalior

Known for its stunning fort and palaces.

12 Learn about the state’s rich history

At the Tribal Museum in Bhopal.

13 Experience stunning wildlife

At Kanha National Park, known for its majestic tigers and other rare animals, such as the Barasingha and Bison.

14 Explore the ancient rock-cut temples

Of Udayagiri, around 60 km away from the capital city of Bhopal.

15 Visit the Chattris of Orchha

A group of royal tombs built in the 18th century.

and Mandu are a must-visit for those interested in exploring the palaces of ancient India; and places of natural scenic beauty (Bhedaghat, Tawa) are abundant, as are sites of religious interest (Ujjain, Amarkantak). Indore is now on the global food map for its varied culinary delights, especially its unique local street food and desserts.

The state is also known for its path-breaking and innovative tourism initiatives such as Jalmahotsav, a month-long event considered to be India’s largest water, land and air carnival and Khajuraho Dance Festival featuring the best dance talent from across the world.

Q: What makes Madhya Pradesh attractive to GCC travellers?

Madhya Pradesh is just a short flight from the GCC, which makes it very attractive, with direct flights operating from Dubai to Indore, Madhya Pradesh’s largest city. The major tourist destinations are also a short flight from Delhi, Mumbai and other major Indian cities, all of which are well connected to the GCC.

The Middle Eastern traveller is interested in the state’s wildlife and nature offerings, especially the luxury jungle lodges, which are located in the national parks.

They appreciate the living, thriving culture, particularly in the tribal areas, which constitute more than 30% of the state, as well as the gastronomic offering, ranging from dishes emerging from royal kitchens of Bhopal to the street food of Gwalior and Indore.

Q: What is your strategy for growing tourism business from the region?

The Middle East is an important potential source market for Madhya Pradesh and targeting travellers from the region’s main cities is key because we are certain the geographic proximity and close links between the two countries and their cultures will encourage repeat visitors.

We aim to at least double the number of tourists from the GCC to Madhya Pradesh by the end of 2023 and are actively working towards achieving this end. The excellent bilateral relations that India shares with the GCC will accelerate growth in visitor numbers.

Q: How are you engaging the region’s travel industry to facilitate this growth?

We have been actively working towards engaging the travel trade in this region with frequent inperson and online interaction with key players. Additionally, we plan to conduct roadshows in Doha, Oman, Bahrain and Riyadh to promote the state’s splendid offerings.

We have also run print and radio advertising campaigns (in English and Arabic), which were very well received in the UAE. Targeting consumers directly is also important to highlight the array of experiences Madhya Pradesh offers to all travellers, in particular, families.

Q: Today’s travellers are seeking new and authentic experiences; how does Madhya Pradesh meet this demand?

Madhya Pradesh has been very active in promoting sustainable and responsible tourism. One of the most interesting projects that has been hugely successful has been the Rural Homestay project. The village experience in Madhya Pradesh is like no other. Tourists have the chance to stay in comfortable homestays created especially for them. They can take excursions in and around the village – a chance to rejuvenate in a fresh, clean environment, besides experiencing the local culture in an immersive manner. Further, tourists also become immersed in local cuisine and cooking techniques, attire,

16 Shop

For exquisite silks at Chanderi and Maheshwar.

17 Eat

Experience a delectable range of cuisines ranging from rich non-vegetarian fare to street foods specially in Indore, Bhopal and Gwalior.

18 Take a hot-air balloon ride

Over the stunning landscape of Bandhavgarh National Park.

19 Marvel at the marble rocks

Of Bhedaghat, on a moonlit night for an unforgettable experience.

20. Walk around Mahakal Lok

A recently renovated corridor while taking in the spiritual energy of the renowned Mahakaleshwar temple in Ujjain.

21. Visit the Dhuandhar Falls

in

dialect, rituals and customs, traditions, traditional modes of transport, jewellery, makeup, musical instruments, traditional healing systems, art, methods of preserving food, customs and hospitality. Experiences also include spirituality, traditional religious rituals, marriage customs, fairs and festivals, rural games and seasonal songs. Visiting Madhya Pradesh is truly enriching

Q: With travellers now expecting destinations to act responsibly, how is Madhya Pradesh responding?

The Rural Tourism Programme gives tourists the most authentic and ground-breaking rural experience through activities like bullock cart rides, farming and cultural opportunities and the chance to stay in homestays in rural areas to generate employment and alternative business opportunities for rural communities.

Q: What’s Madhya Pradesh’s net zero plan for tourism?

In keeping with our Responsible Tourism plan, we are following a comprehensive and collaborative approach that involves all stakeholders in the industry. We are engaging businesses, residents and visitors to encourage them to reduce their carbon footprint by providing information on sustainable tourism practices. We are also offsetting carbon emissions by investing in projects that reduce emissions elsewhere, such as reforestation, renewable energy projects and other carbon reduction initiatives.

Located near Jabalpur, where you can immerse yourself in the Gwarighat Arati on the banks of the Narmada River.

22 Check into a luxury jungle lodge

Located in Kanha, Bandhavgarh, Panna and Pench National Parks.

23 Choose a rural homestay

And indulge in everyday life activities with village dwellers.

24 Try your hand at agriculture

While staying with an agrarian family and experience their rustic lifestyle.

25 Consider glamping

In one of the national parks or on a riverbank.

26 Drive a caravan

With your family and explore the state at your own pace.

27 Visit the spectacular Jai Vilas Palace in Gwalior, known for its opulence

28 Explore Burhanpur

An ancient city dotted with historic monuments and landmarks.

29 Visit the Chambal region

Known for its rich biodiversity and to see the Gangetic river dolphin and Gharial, an alligatorlike species.

30 Experience the warmth and hospitality

Of the genuinely friendly people of Madhya Pradesh

Clockwise from left: Gwalior is a cultural hub with a magnificent fort; a leopard

Bandhavgarh,; a jungle safari in Kanha

UAE growth

Rooms supply in the UAE increased by more than 70,000 rooms between 2010 and 2019, a staggering 68% increase in supply or about 6% average annual growth.

Qatar kicks off

“Sports events, staycation demand, cruise business, travellers from GCC countries, exhibitions, food festivals, and other such events” delivered 50% growth in hotel room supply in Qatar, increasing from 30,000 to more than 44,000 rooms by the end of 2022, according to Hospitality Qatar.

The Pearl, Qatar

Sources: STR, IBIS World, Hospitality Qatar

GLOBAL HOTEL SECTOR VALUE IN 2022

US$1tn

+47% versus 2021

-30% versus 2019 ($1.5tn)

TOTAL HOTELS AND RESORTS IN 2022

+19% versus 2021

MIDDLE EAST & AFRICA HOTEL PIPELINE (December 2022 v. December 2021)

In construction:

122,686 Rooms (-5.8%)

Final planning:

41,086 Rooms (+6%)

Planning:

74,863 Rooms (+11.5%)

Total under contract:

238,635 Rooms (+1.1%)

Saudi Arabia construction activity:

40,742 Rooms

UAE construction activity:

27,456 Rooms

A best-in-class approach

From regional portfolio expansion and renovations with an onus on sustainability, to a robust talent strategy and the growing success of the IHG One Rewards relaunch, IHG Hotels & Resorts’ commitment to excellence across every aspect of its business is paying dividends, explains

Haitham Mattar, Managing Director, IMEA

IHG Hotels & Resorts was announced the Official Hotel Partner for ATM 2023 in September last year. It will see the hospitality company officially accommodate almost 200 leading international media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, US, Egypt and South Africa attending this year’s show. The agreement enables IHG to showcase its Dubai portfolio operating under brands including InterContinental, voco, and Hotel Indigo and of course, the group will also host the Official ATM Party.

IHG’s partnership with ATM organiser RX Global was one of the group’s many

milestones in 2022, with others including the relaunch of the IHG One Rewards programme and new hotel signings and openings across multiple brands in the India, Middle East and Africa region. Here, Haitham Mattar, Managing Director IMEA, IHG Hotels & Resorts, updates ATM Yearbook 2023 readers on the group’s achievements and ambitions.

Q: What have been IHG’s key development milestones in IMEA over the past 12 months?

During this period we reaffirmed our commitment to the region and expanded our footprint across key markets including the UAE, Egypt, Oman and Saudi Arabia. In KSA, we continued to support Vision 2030 with new signings, particularly in the luxury and lifestyle segment.This includes the debut of Vignette Collection in Saudi Arabia and Hotel Indigo hotels in Jeddah. Our current portfolio in Saudi Arabia stands strong, with established brands including InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites and voco. We are also introducing new brands to the kingdom with

several plans in the pipeline under the Hotel Indigo and Six Senses brands. With more than 30 IHG hotels set to open in Saudi Arabia over the next few years, the kingdom is a key focus market.

In Egypt, we opened our first Crowne Plaza and debuted our distinctive lifestyle brand Hotel Indigo. These exciting developments mark a significant step forward as the Egyptian hospitality sector witnesses growth in demand for upscale accommodation. In Africa, we have introduced a new brand with Vignette – House of Chinhara in Victoria Falls, Zimbabwe – which will open in early 2026.

As for the UAE, we recently opened our first hotel on Dubai’s iconic Palm Jumeirah, voco Dubai The Palm, a significant addition to our portfolio and complementing InterContinental Resort in Ras Al Khaimah, which was inaugurated over a year ago. Both hotels offer guests uninterrupted sea views, while working towards a sustainable future by reducing their environmental footprint.

Q: Travel demand bounced back in 2022 and continues to accelerate;

Haitham Mattar

how did the company’s performance reflect this and what were the trends?

Last year, our hotels across the globe, including the Middle East, saw trading improve greatly, with RevPAR now at or above 2019 levels at many properties.

As occupancy levels rise and due to the strength of our brands, our hotels are seeing increased pricing power, with rates now ahead of pre-pandemic levels.

We have also seen the continued growth of luxury and lifestyle hospitality destinations in the region and our signings for brands including Hotel Indigo and voco, across the UAE, Egypt, Oman and Qatar, reflect this. For those seeking a more luxury offering, we have maintained a focus on our hero InterContinental brand and growing its footprint across IMEA markets.

We have also signed agreements for four Six Senses resorts in the UAE and KSA that will open over the coming few years.

Q: Leisure travel growth is far outpacing that of business travel – how are you adapting to this new landscape and what’s the outlook?

Although hybrid working has now become the norm for many companies, the desire to bring teams together has remained strong. In the Middle East, corporate travel, group bookings and corporate events have returned and this has contributed to our growth.

Also, our dedicated, multi award-winning SME programme IHG Business Edge continues to attract new accounts from small and mid-size companies looking for a smarter way to manage their travel.

For ‘blended’ travel, a trend that is here to stay, our hotels offer well equipped meetings rooms and creative working spaces, plus we have signed agreements to open new hotels for key brands that cater to this segment including Holiday Inn, Holiday Inn Express and Crowne Plaza.

Q: IHG relaunched its loyalty programme in 2022 – what have been the results of this overhaul?

IHG One Rewards was relaunched to offer industry leading value, richer benefits and greater choice for members to enhance their stays, alongside attracting a next-generation of travellers. All of the enhancements are

being supported by the new iteration of our IHG One Rewards mobile app.

The changes went live across our hotels in June 2022, creating a simplified tier structure based upon nights and points qualification. We have seen a strong response to the launch of our transformed loyalty programme and now have more than 115 million members worldwide. IHG One Rewards responds to how people want to travel and stay, increasing their loyalty to brands that allow them to do so.

Q: What opportunities are there for IHG to grow in the region?

The Middle East is undergoing significant changes in order to diversify economies and create stronger tourism offers for a wide range of global audiences. This presents a momentous opportunity for the hospitality sector, and we are committed to accelerating our growth and expanding our presence in the region accordingly.

We are looking at markets such as Saudi Arabia, the UAE, Egypt and Oman to grow existing brand presence and bring in new brands from our global portfolio. It is an

Above: The rooftop pool at voco Dubai The Palm

Below left: Crowne Plaza Arkan - Cairo

exciting time for the tourism sector, and with stronger tourism strategies across key markets, large-scale events such as COP 28 taking place, and the launch of major attractions, Ad Diriyah in Saudi Arabia, for example, the region is being positioned strongly on the world tourism map.

Q: What gives IHG the competitive edge in IMEA?

We have made major strides in recent years that are fuelling growth for today and tomorrow. Whether that be enhancing the quality of our existing estate through new designs, F&B concepts, renovations and removals, or diversifying our brand portfolio by expanding our mainstream offer, transforming our ‘Luxury & Lifestyle’ capabilities, providing a greater choice of resort locations and all-inclusive stays, and strengthening our ability to seal conversion deals. We’ve also invested in our IHG Hotels & Resorts Masterbrand to tie all our work together and showcase the breadth of our portfolio. We put our brands at the heart of our business, and our owners and guests at the heart of our thinking.

For our guests, love and trust starts with consistently meeting their expectations around product, service, cleanliness, availability and affordability. Leading design, great F&B, an attractive loyalty offer, and cutting-edge technology also matter, and how our people bring it all together is what is creating the memorable experiences and building lasting connections.

Our owners love and trust our brands for the strong returns that they generate on their investment, and for our commitment to go the extra mile.

They trust us to ensure our brands are brought to life in their hotels, with our powerful systems, technology, marketing and loyalty programme capturing demand and driving performance.

Q: With renovations a key focus for IHG in 2023, what role will sustainability play and how can this be balanced with profitability?

Renovations are essential to ensuring guests have a world-class experience and owners maintain profitability and competitive edge in the market. Guests are paying more attention than ever to how our hotels look after the world around us, and how our business operates and grows responsibly.

An increasing number are deciding where to stay based upon a property’s carbon

footprint, sustainable practices and how it supports the communities in which it operates. As environmental concerns continue to grow, guests are likely to become even more selective.

According to Skift’s 2022 Traveller survey, 30% of travellers stated they would still make sustainable decisions even if it was inconvenient to do so.

In 2023 and beyond, we plan to continue investing in uplifting our hotels, with a focus on sustainability.

We are leveraging the latest technology and design concepts to ensure that our renovation projects not only improve the guest experience, but also reduce our environmental footprint. We are exploring new ways to incorporate sustainable materials, energy-efficient systems, and waste reduction strategies into our renovation plans. Our goal is to create properties that are best-in-class in every aspect, including social and environmental responsible.

Q: This year’s Arabian Travel Market makes a net-zero pledge and

Clockwise from top left: A King Bedroom with Beachfront View at voco Dubai The Palm; InterContinental Ras Al Khaimah opened last year; Hotel Indigo Mohammed Bin Salman Nonprofit City is set to open in 2025; The InterContinental Durrat Al Riyadh opened in April

In our communities, we want to seize the opportunity to improve millions of lives, whether by supporting disaster relief or tackling food poverty, or by providing skills training that can drive social and economic change. In IMEA specifically, we are working on several programs in Saudi Arabia, UAE and Oman to provide skills training and job opportunities for local communities ,particularly in the youth segment. We recently launched a 360-degree campaign to highlight exciting and highprofile career opportunities that IHG offers in Saudi Arabia, encouraging Saudis to join the industry. We are working towards our ambition to hire at least 6,000 Saudi colleagues by 2030. Similarly, we are engaged in Emiratisation and Omanisation programmes in collaboration with government and industry bodies.

For our planet, we are working with hotels to reduce carbon emissions in line with climate science targets, reduce energy usage, eliminate single-use items, reduce food waste, and collaborate with local stakeholders to tackle water sustainability issues in areas of greatest risk. In IMEA, achieving these goals includes embedding our IHG Green Engage programme across our portfolio and collaborating with government entities and strategic partners to build sustainable hotels.

Did you know?

1. IHG will debut the Vignette Collection brand in the Middle East with a signing in Al Khobar, Saudi Arabia, catering to “the growing number of guests in the country who seek new and refreshed luxury experiences”. The Vignette Collection is a family of one-of-a-kind, exclusively curated hotels, promising “luxury with purpose“ by weaving in responsibility, community, and locality to make a positive impact in every way possible.

2. The new voco Dubai The Palm offers beachfront family dining at Maison Mathis, a terrace bar, and a private beach space on the popular West Beach stretch. You can also watch the sunset over the Dubai Marina skyline from the rooftop bar and pool area.

encourages its exhibitors to get on board – how is IHG progressing with its sustainability journey?

ATM’s ‘Working Towards Net Zero’ theme for 2023 aligns to IHG’s ‘Journey to Tomorrow 2030 responsible business plan, which ensures we’re supporting the communities we operate in, enhancing our culture, delivering on our Diversity, Equity & Inclusion commitments, and helping our owners drive down energy, water and waste through clear targets for a more sustainable future. Wherever you look, we’re building a stronger IHG for our guests, owners, colleagues and communities by ensuring our hotels are performing strongly and our brands are growing in the right way.

For our people, we are promoting wellbeing in the workplace and championing an inclusive culture.

In IMEA specifically we have an established D,E&I Board that have worked towards specific goals, as well as an office committee that ensures our colleagues are able to balance their professional and personal commitments.

Q: And lastly, how are you addressing current talent recruitment and acquisition challenges?

As travel accelerates and occupancy levels rise around the world, the need to support our owners and hotel teams by employing new recruits and training colleagues increases all the time, and we’ve developed a range of tailored solutions for our managed and franchise estates.

In 2022 we invested in our careers website, refreshed our employer brand and marketing materials, and increased social and paid media activity to improve the visibility of our vacancies. This resulted in more than 80,000 visits per month to our careers website, and a significant rise in applications across job platforms. We have continued to embed inclusive hiring practices throughout the recruitment process to attract people from a wide range of backgrounds.

We also want to ensure every member of our hotel teams are given the room to grow, flourish and succeed, and across our managed estate we are creating plans and initiatives focused on helping people realise their potential.

3. InterContinental Durrat Al Riyadh, which opened in April, is located at the northern gate of Riyadh, and occupies a 154,000 sqm lush green oasis with a lagoon and exclusive cascades. The resort offers 162 extensive guestrooms, suites, and stately private villas each with a private outdoor swimming pool, six dining outlets and exclusive Club InterContinental privileges and lounge access. The resort also debuted Thai prestige brand, HARNN Heritage Spa, in the Middle East, in a luxury wellness concept first.

4. IHG recently signed a management agreement with Mohammed Bin Salman Nonprofit City for a new Hotel Indigo. Located near the Irqah area along Wadi Hanifa in Riyadh, the first non-profit city of its kind will be an incubator for youth and for local and international institutions supporting innovation, entrepreneurship, and future leaders. Set to open in 2025, Hotel Indigo Mohammed Bin Salman Nonprofit City will be situated next to the City’s Al Mishraq Zone, serving as a living laboratory where innovation and social life will thrive, and creativity will meet science and technology.

The property ladder

A snapshot of the region’s fast-evolving hotel landscape

ACCOR

LIST-ALT PORTFOLIO

Current: 434 hotels (98,658 keys) in IMEA

Pipeline: 192+ (41,230+ keys) in IMEA

chart-line PERFORMANCE

Accor reported a “solid and sustainable” rebound in 2022, with global RevPAR up 82% on 2021 and 2% higher than in 2019, while sales surpassed pre-pandemic levels to reach 4.3 billion euros. The group opened 300 hotels (43,000 rooms), representing net organic network growth of 3.2% over the 12-month period. In India, the Middle East, Africa and Turkey (IMEAT), business benefited from the Soccer World Cup in Qatar in November and December 2022, with RevPAR 73% higher in Q4 2022 than in Q4 2019. Saudi Arabia also benefited from solid activity linked to pilgrimages. Regional (IMEAT) RevPAR for full-year 2022 was 47% higher than in 2019. The group currently operates 5,400 (802,000 keys) hotels globally with 1,200-plus (215,000 keys) in the pipeline.

Map-Pin BRAND FOCUS

In September 2022, Accor said it was on track open one branded residential project every six weeks throughout 2023 and 2024, of which approximately 46% would be located in IMEAT. Accor operates branded residences on both a managed and franchised basis across 22 of its brands, with

a global network and pipeline of more than 130 branded residential projects. Upcoming projects include Fairmont Ramla Serviced Residences in Riyadh, described as a “unique eco-conscious luxury destination”. Accor is also seeing increasing demand for standalone residential projects without a hotel component, particularly in Dubai, Abu Dhabi, Riyadh, Jeddah, Doha and Cairo.

building HOT PROPERTIES

Highlights of Accor’s upcoming IMEAT openings in 2023 include SO/ Uptown Dubai, the first SO/ in the Middle East, showcasing “a world of avant-garde fashion and style” in the landmark Uptown Tower. Part of Ennismore, the fastest-growing luxury lifestyle hospitality company, its feature rooms and private residences in a building inspired by the shape and light reflections of a

diamond. Also opening this year, the family friendly Rixos Qetaifan Island resort will offer a Rixy Kids Club, Turkish hammam, the Exclusive Sports Club, and evening entertainment with world-class live performances.

LEAF SUSTAINABILITY

Accor strives to act for “positive hospitality”, setting ambitious objectives, structured around four strategic pillars: working with its teams, involving clients, innovating with its partners, and involving local communities.

Targets include reducing its global carbon emissions by 46% by 2030 and achieving net zero by 2050

At present, 84% of hotels globally have eliminated single-use plastic items and 97% of headquarters teams worldwide have completed the School for Change e-training

In 2022, the group supported 28 humanitarian projects globally.

Fairmont Ramla Serviced Residences in Riyadh

SO/ Uptown Dubai

FOUR SEASONS

LIST-ALT PORTFOLIO

Current: 21 hotels, 4,000+ keys in MENA

Pipeline: 9 hotels under construction in MENA

chart-line PERFORMANCE

Four Seasons has grown its global portfolio to 126 luxury hotels and resorts and 53 branded residences since launch 60 years ago.

In 2022, the hospitality company opened seven new properties, including the expansion of its standalone residential offerings with new properties in Marrakech and Dubai.

Four Seasons has more than 50 new projects under planning or development globally, 10 of which are under construction in the Middle East and North Africa, with hotels, resorts and residences in Bahrain Bay, Doha, Muscat and Rabat, in addition to a collection of five dynamic properties throughout Egypt and Saudi Arabia, with more to be announced soon.

Map-Pin BRAND FOCUS

In September 2022, Four Seasons announced plans to enter the luxury yachting world with the launch of Four Seasons Yachts, defined by bespoke craftsmanship, personalised service and a dedication to excellence.

With its inaugural journey anticipated in late 2025, the first vessel will be 207 metres long and 27 metres wide with 14 decks and 95 spacious accommodations to create an extensive network of joining suite combinations.

The first Four Seasons Yacht will offer nearly 50% more living space per guest than currently available.

building HOT PROPERTIES

Upcoming properties include

Four Seasons Private Residences

Bahrain Bay, a collection of 112 bespoke homes with access to the neighbouring Four Seasons Hotel Bahrain Bay; Four Seasons Resort and Residences at The Pearl-Qatar, a 19-storey vertical resort with its own private beach and the destination’s second Four Seasons; Four Seasons Hotel and Private Residences Jeddah at the Corniche with Red Sea views; and Four Seasons Hotel Rabat at Kasr Al Bahr, involving the extensive renovation of a historic property originally built as a royal summer palace in the 19th century.

LEAF SUSTAINABILITY

Four Seasons has adopted several measures compatible with a net-zero future including onsite renewable energy sources, energy-efficient building systems and designs, electric vehicles (EVs) and EV charging stations, comprehensive food waste reduction efforts, locally-sourced materials and ingredients as well as plant-based menus.

As a member of the Sustainable Hospitality Alliance (SHA) and the American Hotel and Lodging Association (AHLA) Sustainability Committee, Four Seasons has contributed to the development of industry guidance and standards, including the Pathway to Net Positive Hospitality, the Hotel Waste Measurement Methodology, the Hotel Net Zero Methodology and the Hotel Kitchen Toolkit.

Four Seasons Hotel and Private Residences Jeddah at the Corniche

Four Seasons Yachts

HILTON

LIST-ALT PORTFOLIO

Current: 99 hotels, 30,989 keys, in MENA Pipeline: 118 hotels, 29,321 keys, in MENA

chart-line PERFORMANCE

In 2022, Hilton opened nearly one hotel a day globally, and more than one hotel every week across Europe, the Middle East and Africa, growing to more than 640 hotels and 130,000 rooms in EMEA, and 7,000-plus properties (one million rooms) worldwide. Notable MENA openings included brand debuts such as Waldorf Astoria in Kuwait and Qatar; Conrad Hotels & Resorts in Morocco; and in Qatar, Maysan Doha and Katara Hills, both under the LXR Hotels & Resorts brand; Embassy Suites and Fuwairit Kite Beach, Tapestry Collection by Hilton, Doha. The flagship Hilton Hotels & Resorts brand expanded with the opening of Hilton Dubai Palm Jumeirah (UAE) and Hilton Taghazout Beach Bay Resort & Spa (Morocco).

Map-Pin BRAND FOCUS

Bahrain Financial Harbour

The region’s first fully residential luxury development for the Conrad Hotels & Resorts brand will open in Manama, Bahrain, later this year. Conrad Residences Bahrain Financial Harbour will feature 98 serviced apartments. Hilton will also debut Embassy Suites in the UAE, the 104-key Embassy Suites by Hilton Dubai Business Bay this autumn. Guests will be able to experience Embassy Suites by Hilton’s signature ‘Evening Reception’ with complimentary snacks and beverages.

building HOT PROPERTIES

Hot 2023 openings include Hilton

Skanes Monastir Beach Resort, marking Hilton’s debut in Tunisia; Waldorf Astoria Cairo Heliopolis, the luxury brand’s debut in Egypt, with events capacity for up to 2,000 guests; Waldorf Astoria

Doha West Bay (Qatar), with 283 Art-Deco inspired rooms and suites and dining options from Michelin-starred chef Mauro Colagreco and celebrity chef Geoffrey Zakarian; and Hilton Cairo Nile Maadi (Egypt) housing Hilton’s renowned Eforea spa.

LEAF SUSTAINABILITY

As part of Hilton’s Travel with Purpose 2030 Goals, it is committed to cutting emissions intensity by 75% and 56% by 2030 across its managed and franchised portfolios respectively, globally, as well as halving water use and waste.

To measure progress, as a brand standard, every Hilton property must log its environmental and social data into a proprietary ESG management platform, LightStay.

At the end of 2021, Hilton had reduced carbon emissions intensity across its global portfolio by 43% compared to the 2008 baseline.

Above: Conrad Residences, Riyadh Left: Waldorf Astoria Doha West Bay

HYATT

LIST-ALT PORTFOLIO

Current: 41 properties, 5,600 keys in MENA

Pipeline: 11,700 rooms in EMEA

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As of Q4 2022, 45% of the 120 hotels that had joined the Hyatt global portfolio in 2022 were based in EMEA markets. Lifestyle hotels contributed to nearly on quarter of Hyatt’s EMEA pipeline.

The EMEA region’s contribution to the Hyatt growth journey continues, with 10% of Hyatt’s 117,000 total pipelined rooms expected to join the EMEA portfolio.

Map-Pin BRAND FOCUS

Set to open in 2025, Miraval The Red Sea will represent Hyatt’s first Miraval resort outside of the US. The high-end wellness resort will feature 180 rooms and suites, including 20 villas and

the Life in Balance Spa with 39 treatment rooms and offering ground-breaking new treatments, destination-inspired experiences, and a series of innovative wellness programmes that pay homage to the rich local culture and heritage of the Middle East.

building HOT PROPERTIES

Hyatt Regency Izmir Istinye Park opened in January 2023, the sixth Hyatt-branded property in Turkey, while two properties are on track for Q2 openings – the Park Hyatt Marrakech, with a Moroccan garden-inspired 18-hole golf course and Andaz Doha, with a Singaporean street-food restaurant and a jungle-themed bar.

LEAF SUSTAINABILITY

Hyatt is committed to the 2030 Environmental Goals: a collection of science-based targets, including the reduction of absolute Scope 1 and 2 emissions by 27.5% from a 2019 baseline. The Red Sea development,

featuring Miraval The Red Sea and Grand Hyatt The Red Sea, is expected to be the first tourism project of its size to be powered solely by renewable energy, with avoided CO2 emissions to the atmosphere equivalent to at least half a million tonnes each year.

Top: Miraval The Red Sea

Above: Park Hyatt Marrakech

IHG

LIST-ALT PORTFOLIO

Current: 108 hotels, 38,000+ keys in MENA

Pipeline: 74 hotels, 19,000+ keys in MENA

chart-line PERFORMANCE

Last year, IHG’s hotels globally, and especially in the Middle East, saw trading greatly improve, with performance at or above 2019 levels at the majority of properties. The group also actively expanded its footprint in key markets with

multiple signings and openings globally, including in IMEA. Globally, RevPAR gains in 2022 exceeded 2019 levels, increasing 37% for the full year versus 2021 (+3.3% on 2019) and up 26% in Q4 versus 2021 (+4.1% on 2019). The EMEAA region witnessed one of the strongest recoveries improving 7.5% for the full year versus 2019 and up 8.8% for the quarter. IHG expects this positive trend to continue in 2023, with the first quarter of the year already showing “great results”. Globally the group has 6,100 hotels (911,000 keys).

Map-Pin BRAND FOCUS

IHG recently debuted its Vignette Collection brand in the Middle East with a signing in Al Khobar, Saudi Arabia. The Vignette Collection is a family of one-ofa-kind, exclusive hotels curated for guests seeking rich and varied stay experiences. Promising luxury with purpose, Vignette Collection hotels weave responsibility, community, and locality together, and exist to make a positive impact in every way possible.

Another 2022 focus was the IHG One Rewards revamp. To promote the loyalty programme and IHG’s portfolio of brands, the company launched its ‘Guest How You Guest’ global marketing campaign, portraying how IHG delivers ‘True Hospitality for Good’ across its 6,000 hotels around the world.

building HOT PROPERTIES

In 2023, IHG has expanded the footprint of its premium hotel brand, voco, with the opening of voco Dubai The Palm, located on the West Beach stretch. It has also launched InterContinental Abu Dhabi Residences in the city’s affluent Al Bateen area, adjacent to InterContinental Abu Dhabi.

Upcoming openings this year include InterContinental Durrat Al

Riyadh, located in a new lush green oasis with a lagoon; the Holiday Inn Riyadh Business District, an executive hotel in Riyadh’s newest business district; and Holiday Inn Dubai Business Bay with a floor dedicated to meeting rooms.

LEAF SUSTAINABILITY

IHG is committed to a global target of reducing greenhouse gas (GHG) emissions by 46% by 2030 from our 2019 baseline (from our Scope 1 and 2 GHG emissions and Scope 3 emissions from FERA and franchise estate). This target has been validated by the Science Based Targets initiative as being consistent with climate science and the Paris Agreement, putting IHG on track to achieve net-zero emissions by 2050 to prevent the worst impacts of climate change This falls under its Journey to Tomorrow plan – a series of ambitious new commitments to make a positive difference for its people, communities and planet over the next decade.

IHG also targets 100% newbuild hotels to operate at very low/zero carbon emissions.

Above: Vignette Collection Al Khobar

Below left: voco Dubai The Palm

MARRIOTT

LIST-ALT PORTFOLIO

Current: 230 hotels, 56,000 keys, in Middle East, Egypt and Turkey

Pipeline: 100+ hotels, 26,000+ keys, in Middle East, Egypt and Turkey

chart-line PERFORMANCE

2022 was a year of growth, optimism, and resilience in the Middle East, with strong pent-up demand for travel and lifting of restrictions, says Marriott.

The UAE, Qatar, Turkey, Saudi Arabia, and Egypt led the way for business, with doubledigit growth compared to 2019. Marriott International opened 24 properties (5,500+ rooms) and announced more than 20 new deals across the region in 2022.

The company will further expand its footprint in the market with more than 20 anticipated openings in 2023.

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Ritz-Carlton Reserve will make its Middle East debut with Nujuma, a Ritz-Carlton Reserve, part of the eagerly anticipated Red Sea destination. Joining an exclusive collection of only five Ritz-Carlton Reserves worldwide,

Nujuma will be situated on a pristine set of private islands and is expected to feature 63 one-to-four-bedroom water and beach villas, plus a spa, swimming pools, multiple culinary venues, a retail area and leisure offerings including a conservation centre.

building HOT PROPERTIES

St. Regis will make its debut in Saudi Arabia with two new properties: The St. Regis Riyadh will be part of ‘Via Riyadh’, a luxury mixed-use development with retail and entertainment outlets and The St. Regis Red Sea Resort will

be situated on a private island as part of the Red Sea project. Both properties will feature the brand’s signature hallmarks and traditions, including its bespoke Butler service and avant-garde style. Meanwhile, Aloft Hotels, the innovative brand for music enthusiasts and tech-savvy travellers, will debut in Oman with the opening of Aloft Muscat this spring.

LEAF SUSTAINABILITY

In September 2022, Marriott International announced it would reduce carbon emissions across every element of its operation

by no later than 2050, building on Marriott’s Serve 360 goals, which are aligned with the UN’s Sustainable Development Goals.

Middle East initiatives include the use of Winnow AI technology to measure and track food waste for kitchen teams, reducing total food waste by 120 tonnes so far; collaborating with Etihad Airways to plant 12,000 trees to make up the Etihad Marriott Mangrove Forest on Jubail Island; and in Dubai aligning to the ‘Dubai Can’ campaign by reducing singleuse plastic water bottles across operations at three properties.

A villa at Nujuma, a Rttz-Carlton Reserve

The St. Regis, Riyadh

RADISSON

LIST-ALT PORTFOLIO

Current: 68 hotels, 26 830 keys, in MENA Pipeline: 42 hotels, 8 536 keys, in MENA

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In 2022, Radisson set its sights on becoming one of the top three hotel groups in the world, growing its portfolio of nine brands.

In the MENA region, where the company currently operates 68 properties with 26,830 keys, Radisson aims to expand to 160 hotels in operation and development by 2025.

In the last quarter of 2022, the company revamped its Radisson Rewards programme, offering “the fastest route to top-tier status in the industry, unique experiences and benefits”, and the possibility for guests to make their stay carbon neutral. Radisson also made progress towards its net zero by 2050 goal and has set an ambitious 30% carbon reduction target for the next five years, which is aligned to Paris Agreement (COP21) targets.

Map-Pin BRAND FOCUS

Radisson Collection Hotel

Radisson Collection, the luxury lifestyle brand, had an exceptional year of openings in 2022, with the introduction of six new hotels in Bilbao, Pula, Tirana, Riyadh, Tallinn, and Istanbul.

In 2023, the group will open Radisson Collection properties in Milan, Italy; Vilnius, Lithuania; Galle, Sri Lanka, and Lyon, France.

building HOT PROPERTIES

Radisson Blu Hotel, Riyadh

International Convention & Exhibition Centre, opened in March 2023 featuring 223 rooms, while two other Saudi properties will open soon – Park Inn By Radisson Makkah Thaker City East Tower & West Tower, catering to pilgrims visiting the Holy City with a combined 346 rooms, and Radisson Hotel Jeddah Tahlia featuring substantial meeting and events facilities. Also slated to open in Egypt this year is the Radisson Blu Hotel & Apartments Cairo Heliopolis, an upscale serviced apartments property.

LEAF SUSTAINABILITY

Over the past 10 years, Radisson Hotel Group has reduced its average energy and water footprint by 30% and has set an ambitious 30% carbon reduction target for the next five years, with a view to decarbonise its business and reach net zero by 2050, in line with the SBTi Net-Zero Standard. The group has also committed to the WTTC’s Hotel Sustainability Basics verification scheme, while Radisson Meetings are already

Above: Radisson Blu Hotel Riyadh International Convention Exhibition Centre

Below: Mansard Riyadh, A Radisson Collection Hotel

100% carbon neutral, with the group offsetting all carbon footprint at no cost to guests. Since May 2019, this has amounted to 37,800 tonnes of CO2.

And, in one of the first loyalty initiatives of its kind, Radisson Rewards members can redeem just 325 points per day to offset the carbon footprint of their stay.

ROTANA

LIST-ALT PORTFOLIO

Current: 73 hotels, 19,500 keys, in MENAT

Pipeline: 50 hotels, 11,000 keys, in MENAT

The performance of Rotana’s 37 hotels across the UAE exceeded expectations in 2022, with occupancy levels surpassing 80% in the last quarter of the year.

The hospitality company's ambition is to operate 120 hotels with 28,000 keys by 2030, with another 50 hotels with approximately 10,000 keys already in the pipeline

The GCC remains a key growth market for Rotana in this respect, with a focus on expanding UAE presence and developing seven new hotels in Saudi Arabia, almost tripling the number of rooms it operates in the kingdom to 6,000 over the next four years.

Rotana also plans to make its foray in Algeria with the launch of Azure Rotana Resort & Spa, set to open in the second quarter of this year (2023).

In Egypt, the group is gearing up for the much-anticipated luxury resort Luxor Rotana in 2025 as well as five new hotels in the pipeline across Cairo and the North Coast.

Launched in May 2022 at ATM, Edge by Rotana is a collection of independent properties that maintain their individuality and branding, while leveraging Rotana’s extensive network and systems and building brand equity. Since launch, Rotana has opened three Edge by Rotana-managed hotels in the UAE – Arabian Park and Park Apartments in November 2022 and Damac Hills 2 in February 2023.

The group has also signed an agreement for an Edge by Rotana hotel in Istanbul and is in negotiations for five new properties in Riyadh, one in Al Baha, in KSA and another one in Doha, Qatar, in line with its target of operating around

building HOT PROPERTIES

Marking Rotana’s debut in Algeria, the 185-key Azure Rotana Resort & Spa will open in the port city of Oran this year, while in KSA, the 504-key Al Manakha Rotana is a two-tower property just steps away from Al Haram Al Shareef in Madinah, opening soon. Also launching this year, Bloom Arjaan by Rotana is part of the prestigious Park View development on Abu Dhabi’s Saadiyat Island and will feature a floating infinity swimming pool. Looking ahead to 2025, the high-end Luxor Rotana Resort will open its doors, boasting a prime location on the River Nile.

LEAF SUSTAINABILITY

Under its Rotana Earth programme, Rotana leads more than 250 sustainability activities annually and aims to double this. The group has increased recyclables by 8%, reduced wasteto-landfill to 17%, and reduced electricity consumption by 8% by implementing several eco-friendly solutions across its hotels.

Rotana recently introduced sustainable and locally sourced breakfast offerings at its UAE properties and appointed a Junior Sustainability Ambassador, Alexander Ghorayeb – a 17-year-old young man who shares the group’s passion for environmental awareness and commitment to driving change.

chart-line PERFORMANCE

Map-Pin BRAND FOCUS

30 Edge by Rotana properties across the region by 2027.

Damac Hills 2, an Edge by Rotana-managed property

Bloom Arjaan by Rotana

TIME HOTELS

LIST-ALT PORTFOLIO

Current: 17 hotels, 1998 keys, in MENA

Pipeline: 4 hotels, 427 keys, in MENA

chart-line PERFORMANCE

In 2022, TIME Hotels signed an agreement to manage the Atlas Crown Time Luxury Collection, its first property in Morocco. It is also TIME’s first property in the luxury accommodation sector and will

open in Q4 following the extensive renovation of an existing resort. 2022 openings included TIME Moonstone Hotel Apartments in Fujairah and the 201-key five-star TIME Coral Nuweiba Resorts located on the Red Sea.

This year, TIME will continue to focus on signings and openings in Egypt and Saudi Arabia and will also enter the Sudanese market.

TIME has also introduced several ESG and CSR initiatives to support local communities and the environment, including reducing single-use plastic use by 90%, with a target of 100% in 2023.

Map-Pin BRAND FOCUS

TIME Hotels will make its first foray into the luxury market later this year, with the launch of the Atlas Crown Time Luxury

Collection. The development will include 35 luxurious lodges in an equestrian eco-resort in Ifrane’s National Park in Morocco’s Atlas Mountains and will be the company’s first property in the North African country.

It will comprise 17 luxurious, cedar wood lodges, 18 hotel suites, a conference centre, a heated outdoor and indoor swimming pool, a restaurant, a man-made lake, a wellness spa, horse stables and a kids’ club. Every property in the TIME Luxury Collection will have a unique story, encouraging guests to visit every property in the portfolio to experience something new every time.

building HOT PROPERTIES

In Q3, TIME will launch the family friendly Marina Hotel &

Convention Centre on Egypt’s North Coast, as well as TIME Ahlan Hotel Apartments in Khartoum, marking TIME’s debut in Sudan. In Q4, the Atlas Crown Collection by TIME Resort in Morocco’s Atlas Mountains will be unveiled, another market entrance. Here, the chef will prepare menus using organic food from the vegetable and herb gardens in the resort’s grounds.

LEAF SUSTAINABILITY

TIME Hotels has implemented many initiatives to support its net zero drive, including the installation of Electric Vehicle (EV) chargers at two of its Dubai properties, joining a Recycle, Reforest, Repeat initiative with the Emirates Environmental Group (EEG), and implementing several environmental policies such as tracking and reducing the amount of gasoline, diesel and LPG consumed. TIME has also replaced all chairs and tables throughout its properties with sustainable furniture; implemented the use of biodegradable paints; replaced flooring with chip wood panels; eliminated all printed materials; and imposed strict guidelines regarding suppliers ensuring they are local or regional where possible, to reduce transportation. The company’s stand at ATM will be recycled.

Above: Atlas Crown Time Luxury Collection

Below: Marina Hotel & Convention Centre

WYNDHAM

LIST-ALT PORTFOLIO

Current: 68 hotels, 12,034 keys in MENA Pipeline: 24 hotels, 3,764 keys in MENA

chart-line PERFORMANCE

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across more than 95 countries, continued its growth trajectory across Europe, Middle East, Eurasia and Africa in 2022, reaching more than 550 hotels across the region.

In the Middle East, Wyndham launched Wyndham Residences on Palm Jumeirah in Dubai; the 278key beachfront Wyndham Grand Doha West Bay Beach and Ramada by Wyndham Doha Old Town in Qatar; plus the 189-key Ramada by Wyndham Riyadh King Fahd Road, representing the company’s 13th hotel in Saudi Arabia.

In Turkey, Wyndham cemented its position as the largest international hotel company by the number of properties with 10 additional openings, including central locations in Istanbul, the debut of the Wyndham Garden brand on Antalya’s riviera, as well as additional hotels in Ordu, Samsun, Rize, Mersin and Erzurum.

Map-Pin BRAND FOCUS

Wyndham recently reintroduced direct franchising and management rights for its Ramada by Wyndham brand in Saudi Arabia, replacing exclusive master license agreements for the brand in the country. Ramada is Wyndham’s largest brand in Europe, the Middle East, Eurasia, and Africa (EMEA), with more than 200 hotels in approximately 40 countries in the region. The move is part of Wyndham’s' strategy to expand the Ramada by Wyndham brand in the wider Middle East and Africa region, where the company’s development pipeline includes approximately 24 hotels, of which more than 60% are under the Ramada portfolio. In

November 2022, Ramada by Wyndham Riyadh King Fahd Road opened its doors, the 13th Wyndham hotel in Saudi Arabia.

building HOT PROPERTIES

Properties opening soon include the 79-key Ramada Encore Al Khobar King Salman Road (Q2 2023), the first purpose-built Ramada Encore by Wyndham in the region, with a re-imagined design, becoming a property showcase for the brand in the Middle East and Africa.

In Q3, the 70-room Ramada Resort by Wyndham Gilgit, northern Pakistan, will open according to refreshed design guidelines.

LEAF SUSTAINABILITY

Wyndham was guided by the UN Sustainable Development

Goals to set its first-generation performance targets for 2025, with “strong progress achieved so far”.

This includes the Wyndham Green sustainability programme, a five-level certification initiative

designed to help hotels improve in areas such as energy efficiency, reduction of emissions, conservation of water, reduction in waste, and reduction of their environmental footprint.

Ramada by Wyndham Riyadh King Fahd Road

Ramada Resort by Wyndham Gilgit

“I was once a child with a dream looking up to the stars. Now I’m an adult in a spaceship looking down to our beautiful Earth. To the next generation of dreamers: if we can do this, imagine what we can do”

SIR RICHARD BRANSON, FOUNDER OF SPACEFLIGHT COMPANY VIRGIN GALACTIC

Sources: Allied Market Research, Virgin Hyperloop, United, Airbus, Virgin Galactic

Hypersonic passenger aircraft flying in the stratosphere. Image furnished by NASA.

$598.4mn

The value of space tourism in 2021

$12.6bn

The value of space tourism by 2031

36.4%

Annual growth rate from 2022 to 2031

2029

The year US carrier United has announced its ambition to “return supersonic speeds to aviation”

760 mph

The speed of new Hyperloop transport systems under development

2035

The year by which Airbus aims to develop the world’s first zero-emission commercial aircraft

The Future of Travel

Embracing the final frontier of tourism

As Saudi Arabia continues to open its doors to tourism, the communications industry has an unrivalled opportunity to propel the kingdom to the forefront of global travellers’ minds, says Jules Ugo, CEO of multi-award-winning, integrated communications agency, LOTUS, which is opening a new office in Saudi soon

In communications terms, nations tend to define themselves by a set of cultural characteristics and thematic pillars, hoping to become known for what distinguishes them from other destinations. With frequently constrained budgets and a lack of the ‘new’, which media and consumers the world over seek, nation-placemaking can be challenging. However, this is not the case with Saudi Arabia – an untapped nation that represents one of tourism’s final frontiers.

Here is a kingdom steeped in history, diverse in scenery and rich in cultural assets but, critically, all this is combined with unparalleled ambition, vision and investment that has never been witnessed before on the global tourism stage. There appears to be no limit on the number of stories that can be told to encourage visitors from around the world; the nation’s natural

Jules Ugo

beauty and unique culture, mind-blowingly ambitious urban development, a diversified economy and global business opportunities, and massive investment in an already thriving entertainment sector.

Never has the global travel communications industry been presented with so many opportunities to propel a nation to the forefront of travellers’ minds.

For a destination that few outside of it have ever visited however, the sheer number of developments, the scale of the tourism ambitions – with a goal of 100 million annual visitors by 2030 – can be overwhelming and the challenge for tourism developments, brands and attractions will be ensuring cutthrough and differentiation.

Many beyond the kingdom’s borders are not yet familiar enough with Saudi to know

the geography of the country, to understand the variations of the climate and topography and to distinguish between such sites as Diriyah, Jeddah Historic District and AlUla.

As a multi-channel PR and marketing agency, that’s our entire mandate.

We work with clients to stimulate growth and capture the imaginations of diverse audiences through compelling storytelling.

While we already operate on the global stage, with offices across Europe, Asia Pacific, and the USA, failing to pivot towards Saudi Arabia at this point would be remiss. The capacity for international tourism to redraw travel industry blueprints is simply too great.

This is why LOTUS is opening in the kingdom. This move will make us the first independent specialist travel and tourism agency to launch in Saudi Arabia – offering

communications, sales, marketing, digital, events and training services all designed to help grow visitor numbers into the kingdom.

Clients will benefit from our longstanding global experience, combined with in-country local understanding delivered through Saudi Arabian colleagues.

And it’s this balance that’s crucial to communicating effectively and authentically both inside and outside of the country.

While the notion of ‘global communications’ may imply a one-size-fits-all approach, our approach will be to deliver expert sector understanding and apply the nuance required to meet the ambition of the kingdom’s travel and tourism plans on the international stage.

This development is an essential facet of LOTUS’ own plans to rapidly grow and expand. Despite the challenges that have faced the tourism ecosystem in recent years, we have never shifted from our overarching belief in the power of travel to bolster the human spirit and to break down barriers.

Our work in Saudi with clients including Jeddah Historic District, Diriyah, Cruise Saudi and SAUDIA has already shown us the diversity of the projects being created. We understand the importance of ensuring that each attraction, project and tourism brand benefits from the commercial clout and vision of Brand Saudi Arabia while carving out its own story and identity to attract relevant inbound visitors.

This is critical for the Saudi Arabian tourism product and economy.

The pure speed and scale of development means a land-grab is taking place and it's vital that tourism entities based in the kingdom know how to communicate with multiple global audiences and position themselves in order to attract tourism spend.

Our work in Saudi has also shown us the genuine hospitality of Saudi Arabia and it has given us valuable insight into the mood and trajectory of the nation, the youth-driven transformation, and the desire from Saudis to welcome visitors to their kingdom.

The chance for LOTUS to be an agent of change for the fastest evolving nation in the world, opening gateways to Arabia, is hugely exciting. The LOTUS team is passionate about steering that future to help create the best possible inbound tourism market for the Kingdom of Saudi Arabia.

A tourism market that is premium, sustainable, valuable and long-term. One that respects the culture and history of the kingdom and at the same time, looks forward and embraces the youth of the country and the change that is propelling this captivating nation forward.

Al Balad, Jeddah's Historical District

"Never has the global travel communications industry been presented with so many opportunities to propel a nation to the forefront of travellers’ minds"

The future of travel

Industry figureheads highlight sector-defining trends

AI and automation for industry progression

“From a technology perspective, the implementation of AI and automation is bound to enhance customer service experiences and streamline processes. In addition, it will enable new facilities to assist us in achieving our sustainability goals. Unforeseeable global economic patterns will give rise to emerging markets, further diversifying the sharing economy even and impacting traditional hotels. Choice and connectivity will remain essential to the travel and tourism industry, while the use of data will allow us to create even more personalised and significant experiences for travellers. Amidst all of this, Abu Dhabi will continue to offer authentic cultural experiences and memorable entertainment options that enrich the lives of our visitors.”

Saleh Mohamed Al Geziry Director General Tourism Sector at Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)

The tradition-meetstomorrow sweet spot

“Agility is the only sustainable advantage in today's market. In an ever-changing environment, the ability to innovate is fundamental. The future of tourism is in the synergy between the digital and human experience, delivered through bridging the authentic and tangible with cutting edge innovation and technology. In Saudi, we are leading the way – where tradition meets tomorrow, we offer a glimpse of the future, today.”

Fahd Hamidaddin CEO and Member of the Board, Saudi Tourism Authority

Space tourism for good

“I predict that within a decade, young space tourists will be up there watching artificially intelligent robots building giant solar power stations that will be cheaper to operate than nuclear power stations on planet Earth. They will provide us with unlimited power from the sun 365 days of the year and 24 hours a day. Even today, existing technologies such as GPS satellites and other agriculture and weather satellites have already enabled us to provide 20% more food than we were able to in the 1990s, saving a billion people from starvation – and we’ve barely touched the surface in term of the ways in which we can use space to do good.”

Will Whitehorn Chairman, Seraphim Space Investment Trust

Saudi Arabia’s endless potential

“Saudi Arabia’s nascent travel and tourism sector has endless potential and is poised for incredible growth. Since Saudi Vision 2030 was introduced in 2016, the travel and tourism industry has come a long way. I am confident that in the next three decades, we will have developed a comprehensive and cohesive tourism ecosystem that will support Saudi Arabia’s position as one of the leading tourism destinations in the world, with people flocking to the kingdom to experience its unrivalled historical, cultural, natural and religious attractions.”

Muzzammil Ahussain CEO, Almosafer

A sector driven by wanderlust

“The wanderlust for travel will be stronger in 30 years than it is today, as future generations explore destinations around the world. We know that in times of economic hardship, political instability and pandemics, travel and tourism is one of the first industries to be impacted. However, human nature is to discover, to meet and to question, and thanks to the sector’s resilience, it always bounces back stronger. The sector will also witness potentially significant technological shifts to plan and book travel, and to enhance destination experiences. This will introduce new players to the sector, providing a fascinating opportunity for the industry to evolve alongside.”

Andrew Brown WTTC

Great cities get smart

“The future of the travel and tourism will be a more sustainable and green industry. Travel companies are reducing their dependence on fossil fuels and moving towards sustainable options. When thinking about the future of travel, the move towards making operations more sustainable is going to continue to be a priority that shapes the industry, from supplying sustainable aviation fuel to investing in new technologies both in the air and on the ground. At Diriyah, we are aiming to be a leading global smart city – balancing the needs of our visitors, while also keeping in line with our sustainability agenda. Our smart city strategy outlines the innovative use of technology to monitor air quality, promote greater use of public transport and create a walking, a living city within Diriyah.”

Jerry Inzerillo Group CEO, DGDA

A hyper-focus on sustainability

“In 30 years, my belief is that the travel and tourism industry will be hyper-focussed on sustainability, with technology and innovation coming together to provide solutions such as eco-friendly accommodation and activities, and alternative, low-carbon modes of travel. Virtual reality and the metaverse will also have a vital role to play, offering an element of the destination experience without the carbon footprint. This will of course contribute towards meeting the world’s climate targets, allowing travellers to explore the world without having to hop on a flight, or travel to a place with a delicate ecosystem, or a heritage site that is being preserved.”

Phillip Jones Chief Tourism Officer, Royal Commission for AlUla

Evolution the only constant

“The travel industry is characterised by its constant evolution, with new trends and developments emerging regularly. It is possible that technology will continue to play a larger role in travel, with increased use of artificial intelligence. Sustainability will continue to be a focus, with a greater emphasis on environmentally friendly practices and reducing carbon footprints. The way people travel and the destinations they choose may also change, with a growing interest in eco-tourism and experiential travel.”

Haitham Mattar Managing Director, India, Middle East and Africa (IMEA), IHG Hotels & Resorts

Tourism is an instrument for prosperity

“A leading industry that results in the social and economic empowerment of countries. The future of tourism is defined today by using the best of our history to build the pillars for its future. The next 30 years should be a journey travelled together by international organisations, governments, the private sector, and travellers with the common destination of successfully achieving net zero emissions by 2050. Today and the years ahead constitute our opportunity to create welfare for the many generations ahead by taking united measures of sustainability to preserve our world.”

Tornike RIJVADZE Chairman of Government of A/R of Ajara, Georgia

Middle East momentum

“The region continues to lead the way in the global recovery of the travel and tourism industry and the hospitality sector is undoubtedly poised for continued growth. Dubai has been recently named, for a second year, as the number one choice for leisure travellers by TripAdvisor readers, further cementing the city and the wider region’s position as a leading global leisure and business hub. The positive momentum will absolutely continue building up and we look forward to expediting our growth and developing our offerings to suit everchanging customer demand.”

Guy Hutchinson President & CEO of Rotana

Taking care of people a true constant

“We know that in the years to come, consumer behaviour will continue to evolve, which will require us to adapt how we deliver the hospitality experience. With change comes opportunity, and as a company, we have led with a forward-thinking approach. To put ourselves in the best position for the future, we will continue learning from our customers, elevating the guest experience, and developing new ways to keep our members engaged. We are also focused on enhancing the guest, owner and associate experience through integrated design, innovative product development, technology collaborations with partners and sustainable operations. Hospitality will always remain about people and relationships, so we will remain laser focused on serving our guests and taking care of our people.”

Sandeep Walia Chief Operating Officer, Middle East, Marriott International

The best is yet to come for Saudi

“The global traveller is looking for diversity in their experience and this is something that Saudi offers with such authenticity and ease. We’re predicting Saudi will be one of the world’s most desirable tourism destinations in the world, with cruising as one of the most soughtafter ways to discover it. We’ve achieved so much in the past three years, so we’re excited to see what the next thirty hold. Watch this space.”

Lars Manuel Clasen, CEO, Cruise Saudi

Travelling will never go out of fashion

“Predicting the next three years is hard enough, let alone the next 30 years, but what I do know is that there will be a continued appetite for travel. The intrinsic human need for discovery – for new experiences, new destinations, and deeper cultural appreciation – will drive guests to keep exploring, be it as a family, as a couple, as a group or independently. Travel today is already more than just a tick in the box, but about satisfying higher, emotional needs for adventure, reflection, pursuing passions and interests. The allure of Dubai is undeniable with its ever-evolving tourism landscape, but much of the wider Middle East region remains undiscovered, and with many exciting developments in the pipeline, I believe it will create a lot of long-term interest.”

Anthony Costa, Regional Vice President, Caesars Palace Dubai

Guests demand sustainability and innovation

“I believe that the industry’s next 30 years will be shaped by sustainability and innovation. According to Accenture, 86% of travellers want to travel more sustainably and we expect that this figure to only grow. Key industry players will need to adapt, and at Hilton, our Travel with Purpose ESG strategy will continue to help us drive responsible travel globally through clear and measurable action. To meet evolving guest demands, innovation must also be a priority. From contactless check-in and Digital Key available via our award-winning Hilton Honors app, to more recently launching Confirmed Connecting Rooms, we will continue to develop exciting innovations that enhance the guest experience.”

Jochem-Jan

Sleiffer

, President, Middle East, Africa & Türkiye, Hilton

Visionary leadership for ongoing success

“The past 10 years have been revolutionary for the tourism industry, particularly here in the Middle East , so I predict it will reach even greater heights in the next 30 years. Despite the temporary setback due to the pandemic, we have seen an incredible rebound. The region is becoming a significant hub for people from all over the world, with Dubai alone receiving 14.36 million international overnight visitors in 2022. This is a testament to the visionary leadership of the UAE, which is consistently working on initiatives such as the UAE Tourism Strategy 2031 to set the country on the path to becoming a top global tourism destination. I am encouraged to see this positive momentum in the industry and very optimistic for continued growth over the next 30 years and beyond.”

Panos Loupasis

Market Managing Director, Türkiye, Middle East and Africa, Wyndham

Technology will drive change

“In the next 30 years, the travel industry will become even more sustainable, with a greater emphasis on environmentally friendly practices such as electric or hybrid planes, eco-friendly hotels, and responsible tourism. The use of artificial intelligence and machine learning is also set to transform the industry, allowing for personalised travel experiences, customised itineraries, and recommendations for local experiences. Virtual and augmented reality are also predicted to become more prevalent, allowing travellers to visit destinations virtually and improve their experiences while on the go.”

Tim Cordon COO, Middle East & Africa, Radisson Hotel Group

Travel will always weather the storm

“There’s no doubt that the travel and tourism industry will continue to grow, innovate and provide travellers with the most unique and memorable lifetime experiences. Over the last three decades, the sector has faced uncontrollable adversities but, as we have witnessed time and time again, we have weathered the challenges together and come back stronger. It is key the industry remains agile, continues to evolve based on consumers’ needs, and leads with sustainability at the heart of the strategy, to truly thrive in the coming decades and achieve long-term success. It’s an exciting journey ahead for the industry.”

Stuart Deeson Vice President Operations, Middle East and Africa, Hyatt:

People will remain hospitality’s greatest asset

“At Four Seasons, we have always embraced innovation and technology to elevate the guest experience. As we welcome a new generation of travellers to our hotels and resorts, we are evolving our offerings to meet these needs while delivering Four Seasons’ renowned personalised service and quality, which sit at the heart of our brand. Looking ahead, we will not lose sight of our unwavering belief that our people will always be our greatest asset. It is through their passion for excellence that leave our guests with memories marked by Four Seasons service, quality and care for years to come.”

Simon Casson President, Hotel Operations – Europe, Middle East and Africa

Opportunities abound in the Middle East

“This is an exciting time for the tourism industry, particularly in the Middle East region, where we are seeing an incredible pipeline of new developments that will change the entire tourism landscape. Implementing new technology and utilising innovation will be critical factors for retaining guests in what I expect to be a very competitive market. That said, I have always maintained that the human touch is the defining factor in the guest experience, and I believe this is something we will continue to focus on at TIME to ensure a world-class guest experience.”

Mohamed Awadalla the co-founder and CEO of TIME Hotels

Morals and ethics will now take centre stage

“Hotels will be built and operated in a more responsible and ethical way with higher norms of sustainability and conservation. Moral and ethical values and CSR efforts will become deciding factors for guests when choosing hotels, a crucial aspect of the industry to attract future generations of travellers. Unique and experiential hotels will become the dominant category within the hospitality landscape. Future guests will seek authenticity and exclusivity, not just in excursions, but as a concept instilled in day-to-day practices alongside community involvement and emotional immersion. AI and technology will become an integral part of the industry, offering investors opportunities to improve their returns and offering guests seamless experiences. Next-generation technology will become a prerequisite for success, both in terms of guest services and efficient hotel management.”

Bani Haddad Founder & Managing Director, Aleph Hospitality

Building resilience essential for future stability

“Sustainable travel is paramount for the future of the tourism. Protecting our environment, the most critical backdrop to our tourism assets, is therefore essential to our survival. Also vital is building resilience to recover faster and better from disruptions like the COVID-29 pandemic. Jamaica’s Global Tourism Resilience Centre and its Satelittes will continue to provide support by delivering carbon management consultations; undertaking industry specific climate change research; and conducting sustainable management training and big data analytics. They will also provide entrepreneurial mentoring aimed at local SMEs; security and cyber-security research; and pandemic and epidemic management.”

Donovan G. White Director of Tourism, Jamaica Tourism Board

Out-of-this-world options await

“The past 30 years have been an incredible era for travel and tourism with low-cost airlines, internet bookings, and social media contributing to a significant transformation of the landscape and how we experience it. As we look to the next 30 years I have no doubt we will continue to witness considerable change. The trend for travel is set to continue but with a focus on how to reduce the impact on our planet and reverse climate change. I believe new technologies will facilitate touchless travel using biometrics, and virtual and augmented reality will open new experiences to the traveller. Transportation will evolve to offer a variety of options for travellers to select the most appropriate option for their needs, from eVTOL to autonomous vehicles or even spacecraft.”

Catherine Logan Regional VP EMEA and APAC, the Global Business Travel Association (GBTA)

Only brandsresponsible will succeed

“Thirty years is a long time in the world of travel and if the pandemic has taught us anything, it’s that significant change can happen almost overnight. But what we can certainly expect in the future is highly personalised travel experiences and a more connected travel ecosystem. Travel companies will know their customers and their needs very well; travellers will not be overwhelmed with irrelevant options, and each journey will be totally connected from start to finish. Artificial intelligence and big data will play a major role in these developments. Sustainability will also grow in significance, and companies will be evaluated and chosen based on their sustainability programmes. Only responsible brands will succeed in the future.”

Salman Syed Vice President, EMEA, Sabre Travel Network.

Innovation and environmental stewardship go hand in hand

“Clients will always seek a guaranteed and consistent product, but what will change is the requirement for digitalisation and progressive technological advances. They will seek game-changing travel solutions that save time and are sustainable. At Vista, across our VistaJet and XO brands, we are already seeing a desire for digitalisation. Younger members are joining, and we are seeing a faster turnaround in adoption, as clients look for an effective, global membership solution to fly immediately. Innovation will continue to go hand in hand with environmental stewardship and, while VistaJet is on track to achieve carbon neutrality across our entire business by 2025, it will require a continued focus on a multi-tiered commitment — incorporating SAF, technological improvements, carbon offsetting, AI and reducing waste because it’s an important challenge for our industry and the world.”

Thomas Flohr Founder and Chairman at Vista

Region’s sustainability focus to pay dividends

“The Middle East's rich cultural heritage and diverse attractions continue to position the region as a sought-after destination for travellers. Markets such as the UAE, KSA and Oman are doing a phenomenal job, progressively adapting to changing consumer needs and expectations. With a focus on safety, sustainability, and innovation, the region’s travel and tourism industry is poised to emerge stronger and more resilient. With sustainability predominantly driving business strategy, hospitality groups that focus on innovative operational initiatives to create a positive environmental and societal impact will thrive in this agile industry in the long-term.”

Siegfried Nierhaus Vice President Middle East, Deutsche Hospitality

The race for excellence has no finish line”

HH SHEIKH MOHAMMED BIN RASHID AL MAKTOUM, UAE VICE PRESIDENT, PRIME MINISTER, AND RULER OF DUBAI

HALL 4 ME 4310