Retail Strategy & Commercial Masterplan

CBD East represents the pioneering first phase of the remarkable New Administrative Capital, serving as the beating heart of the central business district. With its visionary design, CBD East sets the stage for the future expansion of the North, South, and Mid-Town CBD zones.

The New Administrative Capital, an esteemed mixed-use venture, aims to create an awe-inspiring complex characterized by towering skyscrapers housing offices, hotels, and residential apartments, accompanied by an array of top-notch amenities and services.

The project is driven by the imperative to establish a seamless visual and physical integration within the commercial planning, seamlessly incorporating a versatile program accessible to all users. It goes beyond mere functionality to create an unforgettable destination, elevating the overall experience to unprecedented levels.

Central

Districts Key Recommendation For Retail Destination

This strategy promotes a dynamic and activated destinations during the day and night, by triggering commercial offers, which respond to needs, desires and aspirational demands of all user groups.

Aspirational continues loop path to maximise retail exposure and unify CBD with one overarching experience

Aspirational continues experience at the heart of the development

Through the analysis for creating a retail strategy the below notes and comments have considered:

• Create a series of stepping stones throughout the visitor journey shall promote dwelling opportunities

• Maximum shopfrontage activation facing central pedestrian spine

• Explore integration of welcome experience and touch points as part of a holistic branding vision

• Strong public realm activation & shading to maximise penetration

150m

“Wants” based commercial programmer for site users/ Visitors: 150m MAXIMUM WALKING DISTANCE

300m “Destination” based to communicate a place to develop a knowledge based community: 300m MAXIMUM WALKING DISTANCE

FINE HIGH END DINING PREMIUM PLACE

TYPICAL SHOPFRONTAGE RECOMMENDATIONS FOR RETAIL, F&B AND BRANDING SIGNAGES

SIGHTLINE CLEAR ZONE Fixtures must be of high

FIXTURING