ALUMNI
Alumnus brings sports technology “home” with AU partnership By Marissa Johnson
W
hat if you could spend your days supporting sports teams like the one at your alma mater with the help of technology? This is exactly what Seth Daniels BA ’11 MBA ’13 gets to do every day in his work as Director of Sales and Product Development with Rapsodo, a sports technology company that has grown rapidly over the past few years. He explained, “We have a baseball and softball product for both hitting and pitching that show ball flight information, spin, velocity, and video analysis for thrown and batted balls.” The company now works with thousands of colleges, high schools, and academies all over the world. “We will likely go into the 2019 season with hundreds of monitors in the MLB,” said Seth. “And possibly working with every team in the league.” Seth was the first Rapsodo hire in the United States. He especially appreciates that his team, which includes fellow AU alum Brian Page BA ’16, works with athletes of all levels, not just top-tier professional teams.
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“It was a cool moment for Brian and me when we got to work with baseball coach Mathew Bair BA ’01 and help get AU set up as one of the few DIII teams in the country to have both of the monitors as a part of their program,” Seth said. His time at AU as a marketing major and baseball player has helped shape the person he is today. “I was lucky enough to play baseball at Anderson with a great group of guys,” he said. “I learned a lot about the game while there, and that has been the starting point for the baseball knowledge I came into this role with.” He also earned his MBA at AU, where he learned a lot about technology through an internship with a Cloud Communications company that turned into a full-time position. “It started a five-year technology crash course into so many capacities I use in my current position. Without that opportunity, I’m not sure I would have the ability or technical capacity to perform my role at Rapsodo.” Seth also met his wife Catherine (Staley) Daniels BA ’14 at AU and he seeks to live out a “life of faith and service” by being a good husband and father. “The past few years have been a whirlwind of international and domestic travel, demos and meetings at MLB stadiums, and meeting with individuals that were idols to me growing up,” he said. “But the best part has been doing that with her by my side and building our own family in the process. No matter how successful I or the company become, if I can live out a Godly example for them I’d count that as a win.”
