Fresh Gallery Ōtara
Manager’s Report July 2018 - June 2019
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Programmes and participants 6 Visitor feedback 7 Highlights 9 Business plan implementation 12 Annual priorities 13
Although all reasonable care has been taken to ensure the information in the document is accurate and correct, Auckland Council does not accept any responsibility for any errors or omissions and is not liable for any loss or damage resulting from the use of such information. The contents of this document are subject to copyright and should only be copied and/or reproduced with the prior written approval of its rightful owner.
Contents
Welcome 4
“It’s innovative and leading edge and culturally important - some of the best stuff in Auckland is on show there.” VISITOR FEEDBACK
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It truly is the soul of the town centre and is often the first port of call for new arrivals to the area. They are always met with a grand smile from our Gallery Coordinator, Clinton. I had the pleasure of working there one day, when a visiting artist from the US stopped by because he’d heard so much about the knowledgable and passionate staff at Fresh Gallery Ōtara. The gallery is all the more strengthened by its relationships with the local community, especially with its ties to the other council facilities nearby, like Ōtara Music Arts Centre, the Ōtara Library and the Ōtara Recreation and Leisure Centre. These connections and strong community ties will see us flourish in the years to come and will only serve to bolster our reputation as a destination gallery, proudly serving the
Welcome
Fresh Gallery Ōtara celebrated its 13th year in 2019, and its value and importance to a revitalised Ōtara Town Centre can not be understated.
people of Ōtara.
Ngā mihi nui, Bobby Kennedy Facility Manager, Fresh Gallery Ōtara
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Meet the team Bobby Kennedy FACILITY MANAGER Bobby has been the Facility Manager at Fresh Gallery
Staffing Fresh Gallery Ōtara is operated by the following staff: 1 Facility Manager (full-time) 1 Gallery Coordinator (full-time)
Ōtara for over six years. His role is to lead the vision of the
Facility staff are also supported by Auckland Council
facility and coach and mentor facility staff to realise this
specialist staff.
vision. As the main touchpoint with the Ōtara-Papatoetoe Local Board and the community, Bobby also works closely with an Arts and Culture programmer to develop programmes that meet the aspirational needs of the local community, the Community Places Unit and Auckland Council. Bobby has a background in music production and
Opening hours Fresh Gallery Ōtara is open to the public during the following hours:
performance and is a founding member of the awardwinning kiwi bands Opshop and The Stereo Bus. He has
DAY
TIME E
Tuesday - Friday
10am - 5pm
Saturday
8am - 2pm
Sunday / Monday / public holidays
Closed
achieved a 30-year career in the music industry, dating back to the very first Rock Quest competition in 1998.
Clinton Hewett GALLERY COORDINATOR Clinton’s role at Fresh Gallery Ōtara has come to mean more than the words might suggest. At an operational level Clinton does indeed coordinate the efforts of artists, Arts & Culture programming, and facility management to deliver an annual programme of exhibitions that inspire, inform and engage the local community and beyond. But what he delivers is so much more than that. His commitment to the service of his community is testament to his character and is the reason he stands out as a true pillar in the Ōtara Town Centre, someone that local people have quickly embraced as a community leader and advocate. Clinton is a Cook Island woodcarver, digital media artist, musician and author of Cook Island narratives. Trained as a heritage woodcarver in Aitutaki, he has exhibited work internationally and in New Zealand over the past 30 years. He has performed as a Cook Island cultural dancer and is a maker of traditional Cook Island drums and instruments. Clinton has a degree in visual arts and also has a contemporary musical background, with professional experience as a guitarist. 5
9,432
Exhibitions / Events
Visitors / Participants
These statistics were collected throughout January - June 2019 and extrapoloted to represent the full year.
Visitor age distribution Visitor age distribution
Proportion of sample Proportion of sample
100% 90% 100% 80% 90% 70% 80% 60% 70% 50% 60% 40% 50% 30% 40% 20% 30% 20% 10% 10% 0% 0%
15 - 24 15 - 24
25 - 34
35 - 44
25 - 34
35Age - 44brackets (years) 45 - 54
45 - 54
55 - 64
65+
55 - 64
65+
Age brackets (years)
Proportionofofsample sample Proportion
Fresh Gallery Ōtara visitors Fresh Gallery Ōtara visitors
Ōtara-Papatoetoe residents Ōtara-Papatoetoe residents
Visitor ethnicity distribution Visitor ethnicity distribution
100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0%
European / Pākehā Pākehā
Māori Māori
Pacific Pacific
Asian Asian
Other Other
Ethnicity Ethnicity Fresh Fresh Gallery Gallery Ōtara Ōtaravisitors visitors
Ōtara-Papatoetoe Ōtara-Papatoetoeresidents residents
Visitor age and ethnicity information was collected as part of a visitor satisfaction survey conducted in June 2019. Results may not represent Fresh Gallery Ōtara visitor demographics throughout the entire year. Ōtara-Papatoetoe Local Board statistics are drawn from 2013 Census results.
Programmes and participants
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Auckland Council research protocols exclude minors (under 15 years) without parental permission, therefore this segment has been excluded from both data sets for consistency. 6
Visitor feedback
We asked our visitors to tell us what they thought about Fresh Gallery ĹŒtara and about the event or activity they had attended.
88% said it was beautiful 89% said it was educational 66% said it was emotional 82% said it was enjoyable 78% said it was inspiring 84% said it was satisfying 84% said it thought-provoking 86% said it was worth going This feedback was collected at a sample of events throughout June 2019.
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87%
93%
89%
were satisfied with the overall
felt welcome and comfortable
agreed Fresh Gallery Ōtara makes the
experience on their latest visit
area more vibrant and attractive
82%
75%
81%
said what’s on is relevant and
said it’s easy to find out
said Fresh Gallery Ōtara makes
interesting
what’s on
them feel more connected to their community
80%
80%
83%
said what’s on reflects
said Fresh Gallery Ōtara’s
said they learned a new skill, or
Auckland’s cultural diversity
opening hours are convenient
about a different culture / viewpoint
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Highlights
Guest Stars
Taamaki ki raro
Guest Stars played on the concepts of ‘local’ and
This exhibition, part of Fresh Gallery Ōtara’s
‘visitor’. The exhibition was a collaboration between
Matariki programme, was a collection of works from
Edith Amituanai, lecturer Caryline Boreham and
artists that whakapapa to Waikato-Tainui.
photography students at the Manukau Institute of Technology (MIT).
The name of the exhibition came from the tribal pepehaa, “Mookau ki runga, Taamaki ki raro….” which defines the
This exhibition’s stellar line-up featured work by 10
geographic boundaries of Waikato Tainui (iwi partners for
artists and was an opportunity for emerging women
the 2019 Matariki Festival) and reaffirms their status as
photographers to exhibit their work in a professional
mana whenua in Taamaki Makaurau.
context. The mentoring and transmission of knowledge aspects of the project paid tribute to the 125th anniversary of women’s suffrage in New Zealand. The works selected by Amituanai focussed on a range of
Featuring works from esteemed artists Fred Graham, Korotangi Paki and Brett Graham, this exhibition spoke of elements important to the iwi – koorero, whakapapa, whenua.
themes; from interiors and domestic space to portraits, suburban settings and the rural landscapes of South Auckland. Guest Stars prompted viewers to think about
Serving Ōtara cluster meeting
who they are, their location in both space and place, and
There are four other Auckland Council facilities within
how we are all in the starring role of our own lives.
the Ōtara Town Centre precinct; the Ōtara Library, the Ōtara Recreation and Leisure Centre, Te Puke Ōtara
OMAC 30 - SUSTAIN THE WAIRUA
Community Centre and Ōtara Music Arts Centre.
This year, Fresh Gallery Ōtara recognised the
discuss collaborative opportunities and common issues
enormous contribution made by our colleagues and
around maintenance, health and safety and security.
neighbours at Ōtara Music Arts Centre (OMAC)
The relationships that have been built through this initiative
by hosting OMAC 30 – SUSTAIN THE WAIRUA, an
have been the basis for an Auckland Council-wide initiative
exhibition that was part of a wider programme to
for co-located facilities in other communities across the
celebrate 30 years of music at OMAC.
city.
From photography and archives to music and video
As part of the SOCM initiative, Fresh Gallery Ōtara has
content, this exhibition showcased the rich history
presented several pop-up exhibitions held in the Ōtara
of OMAC over the past 30 years, featuring a special
Library and in the foyer of the Ōtara Pools and Leisure
tribute to the Fuemana family. There was also a focus on
Centre. The pop-up initiative was created to introduce
OMAC’s future with examples of emerging talent coming
the community to local artists at various stages of their
through OMAC, such as Stand Up Stand Out and Sistema
art career and provide opportunities for development and
Aotearoa.
growth.
Also on display was OMAC 30-30, a series of 30 specially
This initiative has included mini exhibitions by Samoan
commissioned video interviews which gave an insight
artist Nichole Bartley, and a Māori Language Week
into the OMAC story, produced by Anonymouz. During
exhibition by students from Sir Edmund Hillary middle
the making of this video work he discovered some rare
school.
The managers from these facilities meet on a bi-monthly basis at the Serving Ōtara Cluster Meeting (SOCM) to
material that had never been seen before. On loan from various personal archives and collections, a selection of these exclusive items were also on display. 10
The Dawn Raids - Educate to Liberate For this important exhibition, Fresh Gallery Ōtara
The exhibition also showcased a range of creative projects
was transformed into a Pacific Island family’s lounge
by artists who have documented the period by developing
from the 1970s.
imagery related to the issues surrounding the dawn raids.
In the mid-1970s the government authorised the practice of dawn raids. Police and immigration officials entered the homes of Pacific Island people in the early hours of the morning, wanting proof of residency, work permits and passports. This powerful and insightful exhibition sought to inform and educate people about this period in New Zealand’s history, and honour the courageous role that the Polynesian Panthers played in the fight for social justice.
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Contributors included; John Miller, Minky Stapleton, Emory Douglas, Robert George, Jos Wheeler and the unknown designers of the iconic identity, posters and other ephemera created for the Polynesian Panthers. Complementing the exhibition were screenings of New Zealand documentaries Dawn Raids, directed by Damon Fepulea’i, and Polynesian Panthers, directed by Dan Salmon.
Fresh Gallery Ōtara is a unique gallery in Auckland that reflects the diverse communities, cultures and people of Ōtara, and is committed to developing Pasifika arts.
Our mission Fresh Gallery Ōtara is a destination gallery that engages and inspires people with Pasifika arts and culture. This is achieved by being an essential part of the Ōtara Town Centre and delivering high-quality exhibitions and creative programmes, within a welcoming, supportive and innovative environment.
Our objectives » To provide an inviting and inclusive space that is an
integral part of the Ōtara Town Centre
» To position Fresh Gallery Ōtara as a unique destination
for Pacific arts in Auckland, that attracts local, national
and international artists and audiences
» To deliver a balanced range of arts and cultural
experiences, including contemporary and heritage works
» To increase access for the local community to participate
in arts and cultural experiences and creative activities
» To support and mentor emerging and established
local artists in the development of their professional
practice and connect them to broader audiences
and opportunities
» To develop strong community and creative sector
partnerships, and contribute to Ōtara’s identity as a
creative precinct alongside Ōtara Music Arts Centre and
Manukau Institute of Technology
» To operate efficiently, effectively, and in a sustainable
manner.
Business plan implementation
Our vision
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Annual priorities
Annual priorities FY19 This section describes how staff at Fresh Gallery Ōtara have prioritised actions throughout 2018/2019 to achieve the goals set out in the facility’s business plan. » Developed and implemented community engagement
and facility outreach plans (in progress)
» Developed and implemented a marketing and
communications plan (in progress)
» Developed partnerships with key community
organisations and worked collaboratively with
education providers and council-owned and
operated facilities (completed)
» Reviewed the facility’s operating hours (completed).
Annual priorities FY20 This section describes how staff at Fresh Gallery Ōtara will prioritise actions throughout the coming year » Rejuvenate the gallery wayfinding signage in
conjunction with OMAC for a more unified look and feel
» Work more closely with OMAC to reflect the
operational approach to act as an arts precinct within
the town centre, sharing staff and equipment,
marketing and promotional resources, and delivering
an arts precinct open day
» Strengthen Fresh Gallery Ōtara’s relationships within
the Serving Ōtara Cluster Meeting group to work on
pop-up activities, exhibitions and school outreach
programmes
» Develop and implement marketing and communications
initiatives
» Complete refurbishment of the facility’s flooring and
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furniture.
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Shop 5, 46 Fair Mall, Ōtara 09 261 8030 | Facebook us freshgalleryotara@ aucklandcouncil.govt.nz
Shop 5, 46 Fair Mall, Ōtara 09 261 8030 | Facebook us freshgalleryotara@ aucklandcouncil.govt.nz
CONTACT US 5/46 Fair Mall, Ōtara Town Centre 09 261 8030 freshgalleryotara@aucklandcouncil.govt.nz @FreshGalleryOtara
IMAGE CREDITS P1 - Interior of Ōtara Town Centre, supplied by Auckland Council P3 - G.G Talk That Talk (2016) by Sam Ioane Samau, from No limits collection P9 - Princess Sina To Save The World (2017) by Edith Amituanai, from the Keep on Kimi Ora series, Guest Stars exhibition P11 - From The Dawn Raids - Educate to Liberate exhibition, developed by Pauline Smith in collaboration with Southland Museum and Art Gallery, Niho o te Taniwha P14 - Hayman Skatepark 1 (2006) by Sokpart Pao from South Auckland - My Playground exhibition