Studio One Toi Tū
Manager’s Report July 2018 - June 2019
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Programmes and participants 9 Visitor feedback 13 Highlights 15 Business plan implementation 19 Annual priorities 20
Although all reasonable care has been taken to ensure the information in the document is accurate and correct, Auckland Council does not accept any responsibility for any errors or omissions and is not liable for any loss or damage resulting from the use of such information. The contents of this document are subject to copyright and should only be copied and/or reproduced with the prior written approval of its rightful owner.
Contents
Welcome 4
“Inspiring creativity in the community in all the shapes and forms.” VISITOR FEEDBACK
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We support and nurture creative ideas, hosting over 40 exhibitions a year by local and national artists and creatives. We support young and emerging talent, run creative workshops for all to enjoy and engage with a wider community through partnerships with community groups and local businesses that strengthen our connection to Tāmaki Makaurau. At the intersection of Ponsonby Road and Karangahape Road, this heritage site offers creatives a space to meet, learn, create and engage with their community. This year, we were excited to run a Makers Market, Makers Market, a boutique arts market featuring original handmade arts and craft with delicious food and fun activities for the whole family to enjoy. This event went very well and gave us the opportunity to celebrate our local community of makers and creatives. Our annual Call for Proposals for exhibitions and the Creative Studio Residencies continued to grow, with over
Welcome
Studio One Toi Tū sits at the junction of creativity and community.
30 proposals submitted from local and national artists to be a part of our exhibition programme and 48 proposals submitted for the Creative Studio Residency programme. This is reflective of the growing success of Studio One -Toi Tu to support new and emerging artists. Towards the end of FY18/19 there was a staffing change as Echo Janman moved on to pursue new and exciting opportunities within Auckland Council and I took over as the Facility Manager at Studio One Toi Tū. I’d like to take the opportunity to acknowledge Echo’s contribution to the establishment of Studio OneToi Tū. Ngā mihi nui, Siobhan Connelly, Facility Manager, Studio One Toi Tū
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Meet the team
Staffing
Siobhan Connelly
Studio One - Toi Tu is operated by the following staff:
FACILITY MANAGER
1 Facility Manage (full-time)
Siobhan has worked for a range of creative institutions in
1 Facility Coordinator (full-time)
London and South West England, in a career focused on event management in the education sector. She graduated
1 Programmes and Outreach Coordinator (part-time)
in 2010 with Bachelor of Arts (Hons) in Photography from
1 Facility Administrator (part-time)
the University of Plymouth.
Facility staff are also supported by Auckland Council
Sarah Dawe
specialist staff.
PROGRAMME AND OUTREACH COORDINATOR Sarah has a Bachelor of Arts (Hons) majoring in Art History and Film, Television and Media Studies. Prior to joining Studio One Toi Tū in 2018, Sarah worked in various creative and cultural institutions in Aotearoa, including Auckland
Opening hours Studio One - Toi Tu is open to the public during the following hours:
Art Gallery Toi o Tāmaki and Puke Ariki museum in New Plymouth.
DAY
TIME E
Nina Darrah
Monday - Thursday
9am - 7pm
Friday
9am - 5pm
Saturday
9am - 4pm
Sunday / Public Holiday
Closed
FACILITY ADMINISTRATOR Nina has a Bachelor of Arts and PGDIP majoring in Art History and History from the University of Canterbury. After working and traveling overseas for numerous years Nina has recently returned to Tāmaki Makaurau to contribute to community engagement within the arts.
Pareen Diaz FACILITY ADMINISTRATOR Pareen has a wealth of customer service experience which includes hosting a cooking school and working on board international cruise ships. She has a background in creative practice as a singer, musician and painter. Pareen joined Studio One Toi Tū in 2017 in a part-time capacity, while also working towards her degree at the University of Auckland.
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There are times when this varies due to the nature of events and programmes run at Studio One Toi Tū. The venue is also available for hire outside of standard hours.
Room utilisation FY18 - FY19 100% 90% 80%
Room availability
Utilisation 70%
60% 50%
Over40%the last few years there has been a steady increase 30%
in venue hire across Studio One Toi TĹŤ. This, coupled with 20% 10% an increase in programmes, means the building has been 0%
Meeting Room 5
Room 10
Meeting Room 6
in use a lot more in FY2018/2019. FY17/19
Printmaking / Sculpture Workshop Painting Workshop
FY18/19
Overall facility utilisation FY18 - FY19 100% 90%
Facility availablility
80% 70% 60% 50% 40% 30% 20% 10% 0% FY17/19
FY18/19
The table below shows a small increase across most spaces and a significant increase in Room 10 throughout the year, mainly due to an increase in pop-up exhibition venue hires.
Room utilisation FY18 - FY19 100% 90%
Room availability
80% 70% 60% 50% 40% 30% 20% 10% 0%
Meeting Room 5
Room 10
Meeting Room 6 FY17/19
Printmaking / Sculpture Workshop Painting Workshop
FY18/19
Overall facility utilisation FY18 - FY19 100% 90%
Facility availablility
80% 70% 60% 50% 40% 30% 20% 10% 0% FY17/19
FY18/19
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Facts from the kiln
18 firings of the kilns in the last year
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232
1,708
sold out ceramics
adult
pieces of ceramic
classes
participants
artworks made
4,725kg
195
1,000 °
of clay used
children participating
highest temperature of the kiln
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Programmes and participants 9
Over the last year Studio One Toi Tū has been a hive of activity with an increase in venue hire, a strong programme of creative courses, the commencement of free taster sessions and the first of what will now be an annual Makers Market in the run up to Christmas. We have been able to interact with new audiences, support more creatives and deepen our engagement with the community around Studio One Toi Tū. By aligning and partnering with a number of Auckland-wide events and festivals, such as Artweek Auckland, Auckland Fringe Festival, Auckland Festival of Photography and Sofar Sounds we have increased our reach and engaged with more people. The graph below shows the number of programmed events at Studio One Toi Tū throughout the year, broken down by quarter.
Programmes by quarter 77 100
73 63
Q1 (Jul - Sep)
Q2 (Oct - Dec)
Q3 (Jan - Mar)
Q4 (Apr - Jun)
There was an expected dip in programme numbers Participants by quarter
throughout December and January, due to the annual shutdown period. In the lead up to Christmas and throughout 1452
1458
January, visitor / participant numbers also drop as many residents leave Auckland for the summer holidays. 983 1662 Q1 (Jul - Sep)
Q2 (Oct - Dec)
Q3 (Jan - Mar)
Q4 (Apr - Jun)
Visitor numbers
Visitor profile
The graph below illustrates the number of people visiting
The graphs below illustrate how Studio One Toi Tū visitor
Studio One Toi Tū, participating in classes and workshops,
demographics compare with resident demographics in the
and attending events.
Waitematā Local Board area.
Programmes by quarter
Proportion of of sample Proportion sample
100
30,000
77 Attendance FY19
# people
25,000 20,000 15,000 10,000
73 63
5,000 0
Q1 (Jul - Sep)
Visitors
Q2 (Oct - Dec)
Participants
Attendees
Q3 (Jan - Mar)
Q4 (Apr - Jun)
100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Breakdown of participation by quarter
Visitor age distribution Visitor age distribution
15 - 24 15 - 24
Studio One Toi Tū visitors Studio One Toi Tū visitors
1662 Q2 (Oct - Dec)
983
Q3 (Jan - Mar)
Q4 (Apr - Jun)
Visitor age distribution
100%
1662
90%
Proportion of sample
100% 100% 90%
80%
Q1 (Jul - Sep) 70%
Q2 (Oct - Dec)
Q3 (Jan - Mar)
Q4 (Apr - Jun)
Proportion of sample Proportion of sample
Q1 (Jul - Sep)
40% 30% 30% 20%
50%
0%
40%
European / Pākehā
Māori
Pacific
Asian
Other
European / Pākehā
Māori
Pacific Ethnicities Ethnicities
Asian
Other
30%
Studio One Toi Tū visitors
20%
Studio One Toi Tū visitors
10% 25 - 34
35 - 44
45 - 54
55 - 64
Waitematā Local Board residents Waitematā Local Board residents
60% 50% 50% 40%
20% 10% 10% 0%
15 - 24
65+ 65+
90% 80% 80% 70% 70% 60%
60%
0%
55 - 64 55 - 64
Visitor ethnicity distribution Visitor ethnicity distribution
1458
983
35 - 44 45 - 54 35 - 44 45 - 54 Age brackets (years)
Age brackets (years)
1452 1458 Participants by quarter
1452
25 - 34 25 - 34
Waitematā Local Board residents
Waitematā Local Board residents
65+
Age brackets (years) Studio One Toi Tū visitors
Waitematā Local Board residents
Visitor age and ethnicity information was collected as part of a visitor satisfaction survey conducted in June 2019. Results may not represent Studio One visitor demographics throughout the entire year. Waitematā Local Board statistics are drawn from 2013 Census results. Auckland Council research protocols exclude minors (under 15 years) without parental permission, therefore this segment has been excluded from both data sets for consistency.
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Communications Keeping in touch with our community is paramount
.
We do this using the Studio One Toi Tū What’s On
The Studio One Toi Tū Facebook page has seen a steady
term programme (available in digital and print formats),
increase in likes over the financial year, growing from 4,272
e-newsletters, digital invites and online event listings
on 1 July 2018 to 4,985 likes on 30 June 2019. The growth in
(OurAuckland, Eventfinda, etc.).
engagement equates to 713 new likes for this period.
Recently, social media has proved to be the most important channel for keeping in touch and building audiences. Social media and marketing statistics: Platform
Subscriptions
Mailing list subscribers
4221
Facebook likes
4985
Instagram followers
2404
The total annual reach for the Studio One Toi Tū Facebook page is around 176,400 people.
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Online Programme Studio One Toi Tū regularly uses Facebook event pages for
The Studio One Toi Tū What’s On programme is published
upcoming exhibitions, workshops and events, which have
in print and digitally at:
amounted to around 8,600 responses in the last year.
issuu.com/aucklandartsandculture The statistics below show that Issuu is now regularly used by our customers as a known alternative to our website. Programme
Spring
Summer
Autumn
Winter
Reads
46
343
169
305
Facebook events were Tattoo Time 2018 and the Studio
Impressions
553
3,551
2,263
1,604
One Toi Tū Makers Market
Average time
0:04:26
0:03:42
0:03:47
0:04:19
3:24:17
21:11:20
10:40:13
22:00:38
Two examples of extremely popular and well-engaged
spent reading Total time spent reading
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Visitor feedback
Visitor feedback We asked our visitors to tell us what they thought about Studio One Toi TĹŤ and about the event or activity they had attended. 84% said it was beautiful 95% said it was educational 93% said it was emotional 60% said it was enjoyable 77% said it was inspiring 85% said it was satisfying 67% said it was thought-provoking 88% said it was worth going to This feedback was collected at a sample of events throughout June 2019.
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88%
89%
88%
were satisfied with the overall
felt welcome and comfortable
agreed Studio One Toi Tū makes the
experience on their latest visit
area more vibrant and attractive
84%
84%
70%
said what’s on is relevant and
said it’s easy to find out
said Studio One Toi Tū makes them feel
interesting
what’s on
more connected to their community
71%
90%
73%
said what’s on reflects
said Studio One Toi Tū’s
said they learned a new skill or
Auckland’s cultural diversity
opening hours are convenient
about a different culture / viewpoint
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Highlights 15
Throughout the year Studio One Toi TĹŤ offers a diverse range of programmed events including exhibitions, creative courses, free events and activations.
Makers Market In the lead up to Christmas 2018 we held the first of an annual series of Makers Markets, hosting 25 creatives selling original crafts, gifts and artworks. Nearly 200 people attended the event, which was aligned with local festival Ponsonby Market Day (run by Ponsonby Business Association), enabling Studio One Toi Tū to be part of a Ponsonby-wide event. Makers Market is a family-friendly event with local food vendors onsite to provide much needed food and refreshments for the day. » 182 attendees
Tattoo Time 2018 Tattoo Time was hosted for the second year in a row with growing participants numbers and extending to three days. Tattoo Time runs alongside programmed exhibition Forever, a platform for the artists tattooing at the weekend event to display their own artworks. 2018 saw a greater each, with more people coming through the doors and more artists tattooing each day. Each morning our doors opened to a queue of around 50 waiting hopefuls, and around 300 people came through the facility daily - to get tattooed, engage with the exhibitions
» 25 stallholders
or sample the food by local food vendors.
» 2 food vendors
The weekend also saw a huge spike in social media
This initiative also gave us an opportunity to celebrate our community; encouraging inclusivity and communities that
engagement, with around 60+ new Instagram followers and over 3,000 profile views.
are vibrant, healthy and connected.
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Glances of Diversity Glances of Diversity supports community-led initiatives that enable diverse communities to connect and feel welcome. For the second year running, Studio One Toi Tū hosted the week-long creative event and exhibition run by ALACinc (Aoteoroa Latin American Commuity Incorporated). ALACinc is a nonprofit organisation that helps migrants from Latin America to settle and integrate into Aoteoroa / New Zealand. This year’s event theme was The Traveling Sewing Bee, which bought Latin American women from around Auckland together to create a 10-meter-long tapestry that was displayed at Studio One Toi Tū. The exhibition was complemented by a week of programmed events including live music, poetry recitals and an Argentinian BBQ by a local chef. Attracting over 500 attendees throughout the weekend, Glances of Diversity was another very successful event and partnership.
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Creative Residency Programme The Studio One Toi Tū Creative Studio Residency Programme is now in its fifth year. Since 2015 we have offered creatives from a range of practices the time and space to develop their projects and workshop their ideas in a hub of shared creative activity. In August 2018 we held the annual Creative Studio Residency exhibition featuring works and performances by: » departing resident Stjohn Milgrew, a photographer who focused his project around the local community » Dance Plant Collective, who used the residency as an opportunity to workshop and create a new show, which
went on tour around New Zealand and Australia
» Jack Tilson, a ceramicist who focused on creating a body of work using natural, locally sourced clay » Toni Gill, a graphic designer and illustrator who used the time to paint work linked with her Pilipino heritage » Cait Puatama Johnson, a writer who used her time to engage with other local artists, enquire into the experience
of life in a work-driven society and launch a new book.
The exhibition is a chance for the residents to present the project they’ve been working on during their time at Studio One Toi Tū. » 252 attendees at the opening event » 415 visitors throughout the exhibition.
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Business plan implementation 19
Business plan Studio One Toi TĹŤ is developing a strategic business plan, building on earlier strategic documents such as Artstation Strategic Direction 2013-2016 and Artstation Operational Business Plan 2013-2016, which were developed during the transition of the centre from Artstation to Studio One Toi Tu in 2013. The development of these documents has included significant input from the community, gathering feedback from facility users, focus groups and other stakeholders. The Studio One Toi TĹŤ business plan will set out the strategic context in which Studio One Toi TĹŤ operates and clearly communicates its vision, mission, objectives and priorities, as well as the actions that will be taken to achieve them.
This section describes how staff at Studio One Toi Tū have prioritised actions throughout 2018/2019 to achieve the goals set out in the facility’s business plan. Priorities were identified using feedback from the Waitematā Local Board, facility stakeholders, staff and community members. » Participate in regional programming initiatives,
ie. Proud Centres, Artweek, Auckland Festival of
Photography, Fringe Festival, Matariki Festival,
etc.
Studio One Toi Tū was involved in a number of
Auckland-wide creative festivals, including Community
Places Proud Centres and the Rainbow Youth Exhibition
Out Loud in Aotearoa. A number of shows were included
in Artweek Auckland. Right at the end of FY18/19 we
were part of Auckland Festival of Photography with
the Digitals Screens Initiative including Bobbie Gray -
Digital Garden and Nat Van Halle and Shahidul Alam’s
Embracing The Other.
Annual priorities
Annual priorities FY19
» Partner with organisations that support cultural diversity and offer a range of arts programming that engages diverse communities
In 2019 we renewed several of our MoU Partnerships
including Creative Mornings, Auckland Pride Festival,
Ngā Rangatahi Toa and partnered with Seed Gallery
to provide exhibition space for their annual exhibition. In
addition, we continued our relationship with Two Hands
Tattoo and ALACinc.
» Partner with organisations that champion creative
industries and support development of emerging
artists and arts practitioners
After renewing the MoU Partnerships with NRT and
Toi Ora, we have been reviewing their offering for
annual exhibitions. We have also included free public
programming initiatives that generate interest in our
programme offering.
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Annual priorities FY20 » Develop a Studio One Toi Tū signature market
A key focus for Studio One Toi Tū in the next year is the
event
completion and implementation of the business plan including the following annual priorities:
On 8 December 2018 Studio One Toi Tū ran a
creative Makers Market, aligning with Ponsonby Business
» Create an environment that is welcoming, safe, inclusive
Association’s Christmas Market Day. This is a
Ponsonby-wide event which allowed us to incorporate
food trucks on the sidewalk and around 25 creatives
selling their products in the lead up to Christmas. This
event was very successful and will continue as an annual
event.
and enjoyable for all
» Build strong local partnerships to position Studio
One Toi Tū as an active part of the local creative
community
» Provide fit-for-purpose spaces for exhibitions, arts
» Improve kitchen facilities with a shared seating
education, creative making and community use
space, storage area and new local artwork
by refurbishing the sculpture studio and outdoor
We have revamped the kitchen by installing a new
decking
shared table, updated furniture and a new Erin Forsyth
(Creative Studio Resident 2017-2018) print, which
creates a comfortable and communal space for hirers.
» Increase safety for staff and customers by installing
CCTV throughout the facility, improving lighting and
reconfiguring the first floor office and reception area
» Improve storage area in Sculpture Studio
to increase shelf space and improve access and
ventilation
» Develop evaluation tools to gain customer insights » Increase promotion of Studio One Toi Tū as a venue for
The storage areas in the Sculpture Studio
have been completely reworked, including four new,
movable shelving units in the drying rooms, a tall set
» Develop awareness of Studio One Toi Tū as a space
of cubby holes to store smaller items like wheel bats,
bags of clay and tools, and a new shelving unit in the
WC area for larger items. These storage options have
» Refresh our marcomms plan with a focus on refreshing
made the sculpture studio a safer, easier and more
enjoyable space to use.
hire
creative community use
signage and developing additional design collateral.
» Install new artwork from Auckland Council art collection
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Four works from the council collection have been
installed, including Meeting at No. 66 (2010), Playing
Tiggy (2010) and Khin Nu & Rawa (2010) by Edith
Amituanai (2010) and Gorse and Orchides (2007) by
Richard Orjis.
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CONTACT US 1 Ponsonby Rd, Ponsonby 09 376 3221 info@studioone.org.nz @StudioOneToiTu www.studioone.org.nz
IMAGE CREDITS P1 - Works by Shirlee Xue from the exhibition Out of Sight (2019) P3 - Sample of students ceramics work made at Studio One Toi T큰 P6 - Works by Teresa Peters from the exhibition ECHO BONE (2019) P8 - Sample of students ceramics work made at Studio One Toi T큰 P11 - Work by Dionne Wood from the exhibition Wild Paper (2018) P12 - Works by Teresa Peters from the exhibition ECHO BONE (2019) P15 - From the exhibition Once Upon A Time (2019 - various artists), curated by Philip Tse P16 - Artists Alice Berry and Betty Chung at Studio One Toi T큰 Makers Market (2018); Customers wait in line at Tattoo Time event (2018) presented by Two Hands Tattoo P17 - Event as part of Glances of Diversity exhibition (2018) curated by Aotearoa Latin American Community Inc P18 - From The Cost of Arms and Legs (2018) by Dance Plant Collective, photograph by Peter Jennings P22 - Studio One Toi T큰 exterior, photograph by Sam Hartnett (2014)