Power Marketing Summit

Page 1

Power Marketing Summit

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


1.

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


The right words

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


2.

Sex

Leisure

Love

Security

Health

Peace of mind

Comfort

Excitement

Prestige

Growth

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Secrets of Creative Brilliance AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


3. “I can generally write better than anyone who writes faster… …and faster than anyone who writes better.” (Gary Bencivenga)

“Genius is the art of taking pains.” (Claude C. Hopkins)

Succes Product Benefits Prospect Mindset Fearlessness + Time

Creativity

“100 percent of all success is 50 percent preparation”: 1. What’s your real Product? 2. Who’s your best Prospect? 3. Who’s Your best Messenger? 4. What’s your best Focus? 5. What’s Your best Approach Strategy?

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


4.

99,99% Of all purchases

are made to address an

emotional need! AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


5. If you’re not nr. 1, you have 4 choices:

Accept inferior sales

Attempt to reposition yourself as nr. 1.

Attempt to reposition your top competitor as inferior.

Create your own ladder.

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


How to turn an Ordinary Product into a Superstart

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


6. Project Page Identify every benefit your product delivers

SALE

Identify every positive emotion those benefits address

Identify every negative issue your product resolves

NEW

HIT

Add premiums to meet major needs not met by your product itself HIT

Identify every negative emotion your product resolves

BEST

Search for a way to position your product at the top of its own ladder

NEW

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Know your best prospect

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


7. About Them Geographics Demographics Psychographics Niches inside niches

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


What’s the best Approach Strategy?

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


8. Approach Strategy

USP Ad

Advertorial

Personal Letter

Mongrel

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


How to create a Killer Lead

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


9. Step Line

STEP 1 Your lead

STEP 4 Impulse

STEP 2 Thought

STEP 5 Reality check

STEP 3 Emotion

STEP 6 Action

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Create Opportunities to Sell

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


10. Like this STEP 1

Thank you Letters

STEP 2

Billing Inserts

STEP 3

Ezines

STEP 4

Topical Flash Alerts

STEP 5

Special Event Mail

STEP 6

Holiday Mailings

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Never give a prospect a problem she doesn’t already know she has

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Let’s get in Touch! www.audaciousleap.com

office@audaciousleap.com

@audaciousleap

fb.com/audaciousleap

AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.