Power Marketing Summit
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
1.
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
The right words
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
2.
Sex
Leisure
Love
Security
Health
Peace of mind
Comfort
Excitement
Prestige
Growth
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
Secrets of Creative Brilliance AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
3. “I can generally write better than anyone who writes faster… …and faster than anyone who writes better.” (Gary Bencivenga)
“Genius is the art of taking pains.” (Claude C. Hopkins)
Succes Product Benefits Prospect Mindset Fearlessness + Time
Creativity
“100 percent of all success is 50 percent preparation”: 1. What’s your real Product? 2. Who’s your best Prospect? 3. Who’s Your best Messenger? 4. What’s your best Focus? 5. What’s Your best Approach Strategy?
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
4.
99,99% Of all purchases
are made to address an
emotional need! AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
5. If you’re not nr. 1, you have 4 choices:
Accept inferior sales
Attempt to reposition yourself as nr. 1.
Attempt to reposition your top competitor as inferior.
Create your own ladder.
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
How to turn an Ordinary Product into a Superstart
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
6. Project Page Identify every benefit your product delivers
SALE
Identify every positive emotion those benefits address
Identify every negative issue your product resolves
NEW
HIT
Add premiums to meet major needs not met by your product itself HIT
Identify every negative emotion your product resolves
BEST
Search for a way to position your product at the top of its own ladder
NEW
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
Know your best prospect
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
7. About Them Geographics Demographics Psychographics Niches inside niches
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
What’s the best Approach Strategy?
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
8. Approach Strategy
USP Ad
Advertorial
Personal Letter
Mongrel
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
How to create a Killer Lead
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
9. Step Line
STEP 1 Your lead
STEP 4 Impulse
STEP 2 Thought
STEP 5 Reality check
STEP 3 Emotion
STEP 6 Action
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
Create Opportunities to Sell
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
10. Like this STEP 1
Thank you Letters
STEP 2
Billing Inserts
STEP 3
Ezines
STEP 4
Topical Flash Alerts
STEP 5
Special Event Mail
STEP 6
Holiday Mailings
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
Never give a prospect a problem she doesn’t already know she has
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM
Let’s get in Touch! www.audaciousleap.com
office@audaciousleap.com
@audaciousleap
fb.com/audaciousleap
AUDACIOUSLEAP | POWER MARKETING SUMMIT | WWW.AUDACIOUSLEAP.COM