AUDIENCE
INNOVATION
Dear Colleagues & Friends: Welcome and thank you for your interest in Audience Innovation. Our mission is clear and focused: we deliver innovative marketing solutions custom-designed to reach only your exact targets, and connect them to engaging content that's both proven and effective. Each cover wrap campaign engages your customer and/or prospect relationships, and establishes the connectivity necessary to compete in today's vital marketplace. Combine this focus with our experience that spans over 25 years in relationship marketing, along with a passionate team of seasoned executives and best-in-class activation ... and, the results are impressive. For example, one client generated $145,000,000 in sales from a $450,000 media investment. As a result, this exceptional client has renewed their campaign for six consecutive years. And, it’s still running today, and very successfully. We’d love to share ideas with you regarding the best solutions for your target and objectives. Feel free to reach out – we’ll create a campaign snapshot that’s best-suited for you based on your target, timing and budgetary restrictions … i.e. your exact parameters. That’s what we do.
Paul C. Kostial Founder & CEO
All my best, Visit Us Online At www.AudienceInnovation.com
www.MagazineCoverWrapMarketing.com
888.241.6634, x719
paul.kostial@audienceinnovation.com
Precision-Targeted Marketing Solutions
What is a Magazine Cover Wrap? In layman’s terms, we’re attaching a company’s “brochure” to the outside of a well-known and very well-respected magazine brand (compelling content), which creates gesture-based engagement with call-to-action precision, while delivering on-going touch points to only your most vital targets.
Example of a Cover Wrap Campaign ... Co-Branded Front Cover
Inside Front Cover
Inside Back Cover
Back Cover
A Personal Message from FlexJet & SkyJet President
DATABASE Precision Targeted C-Suite Executives SCOPE 3,300 Targeted
Dear Traveling Business Executive Cras tempor ante nec dui consequat ullamcorper. Donec porta orci id nunc pellentesque egestas. Cras vitae enim elit, ut semper elit. Pellentesque rhoncus egestas tellus, facilisis pretium ante condimentum. Quisque vestibulum magna mi. In nec neque non leo accumsan vehicula vel a orci. Vestibulum sed ligula risus, sed porta orci. Etiam ornare suscipit pretium. Suspendisse nibh lacus, cursus ut consequat ut, aliquet.
Frederick W. Reid
President Flexjet and Skyjet Bombardier Inc.
This campaign example is for prototype purposes only, and this creative is not final, only a simple mockup to illustrate the potential solutions.
What are Cover Wrap Results? Our clients have experienced exceptional measurable results with their campaigns. We encourage each client to establish actionable, measurable objectives that are capable of establishing the ROI
.
of each effort, and guide the process turn-key.
• Multiple-page creative units perfect bound to the outside of a magazine
80%
Readership
90% Awareness Precision . 100%
• Deliver immediate visibility, engaging touch-points and call-to-action responses • Extend goodwill, drive awareness, and create readership, interest and engagement • Most campaigns are scheduled 3, 6, 9 or 12 months. Promotional use of other options are available with restrictions • Covers are most often “wrapped” every other month for B2B campaigns and every issue for place-based campaigns
* Results vary given various target and other factors, including the specific call-to-action. Over time, campaigns have produced an average life span of 4.3 years, and even better, 70% of B2B campaigns renew annually, proving their historical success. Source: Historical Campaign Results.
Choose your exact target from any pre-built or custom database. DIRECT-to-RECIPIENT Examples: 25,000
Nation’s Most Influential C-Suite Executives
1,986
Chief Technology Officers, Financial Category
1,245
Affluent HH’s in Dallas, w/Kids in Private Schools
5,428
Trade & Channel Decision-makers, Insurance
6,788
Private Wealth Management Customers
381,777 Doctor’s Offices Nationwide Prioritized by 52 Specialty Types
99,652 Automotive Dealers, Repair Shops & Tire Shops Prioritized by 56 Types
CONSUMER Geo/Demo Examples: 43,667
Automotive Repair Shops Nationwide
17,319
OB/GYN’s Waiting Rooms Nationwide
2,542
Ford Dealerships Nationwide
1,715
Barber Shops in the Los Angeles DMA
5,503
Fitness Centers in the Top Ten DMAs
2,011 10,083 163,592
Precise Locations in Dallas’ Affluent Zips Orthodontist‘s Waiting Rooms Nationwide Hair Salons & Spas Nationwide 888.241.6634 www.MagazineCoverWrapMarketing.com
We build any database to your
3,431 Hospitals Nationwide Prioritized by Bed Count
3,011 Private 18-Hole Golf Courses Prioritized by Any Geo/Demo Filters
19,352 Veterinarian’s Waiting Rooms Prioritized by Any Geo/Demo Filters
43,667 Auto Repair Shops & Service Prioritized by Any Geo/Demo Filters
87,007 Dentist’s Waiting Rooms Prioritized by Any Geo/Demo Filters
35,297 Barber Shops Nationwide Prioritized by Any Geo/Demo Filters
exact specifications.
Targeted Delivery Options in Two Ways
80%
of Fortune 500 companies have used cover wrap marketing campaigns to reach B2B targets for both acquisition and retention objectives.
Direct-to-Recipient Magazine cover wraps are mailed directly to the targeted decision-maker or consumer through a free-to-recipient subscription of the magazine selected for the campaign. Recipients are not limited to any magazine subscriber base, but selected based on the client’s database, a custom database built by Audience Innovation, or combination of both.
Database Filters are Virtually Unlimited for Consumer & B2B Targets HHI & Affluent Filters Work-at-Home Indicator Behavioral Attributes Credit Card Transactions Automotive Ownership Automotive Purchase Intent Office Size & Revenue Consumer Geo/Demo Filters
C-Suite Executives Owner & President Manager Executive Director Principal Chairman CEO, COO, CFO, CTO CMO, CIO, CRO, CXO Board Member Controller Exec Vice President Senior Vice President Sales Executive Human Resources Legal & Financial Investor Relations Trade & Distribution Channel Partners Sponsorship Support Promotional & Events
Executive Officer Sales & Marketing IT & Technology Finance Business Development Director Executive International Office Manager Marketing Human Resources Site Manager Regional Manager Facilities Engineering Technical Business Status
And Many More!
Direct-to-Location Cover wrapped magazines are placed in waiting rooms of specifically targeted businesses selected by the type of business, zip code and/or any other filters. Over 1.5MM exclusive, verified locations are available. Category exclusivity available. Minimum count generally begins with 1,000 recipients. Some restrictions may apply.
EXAMPLE | Los Angeles GPS Targeting 13 Retail Store Fronts in LAX, Concentric Radius Targeting to Exact GPS Address Locations
90%
of the Top 25 pharmaceutical companies have used place-based cover wrap marketing campaigns for patient interaction and engagement.
Specify any geo/demo selected target audience of critical importance to your company/brand marketing objectives. Precision filters like: type of location, zip code, metro/rural, HHI, M/F, age, multi-cultural and/or any concentric radius to GPS Address, i.e. 1-mile, 2-miles, 3-miles.
GPS Targeting Via Geo/Demo Filters
Primary Campaign Components Database Selection Process The most critical component of a campaign is the database, as it creates the stage to deliver ongoing messages to any ideal target audience, with zero waste. Recipients may be selected through use of client database, acquired database or combination of both. Recipient exclusivity is guaranteed throughout the campaign. Key consumers may be targeted through our 1.5MM proprietary verified locations. Exclusivity options are guaranteed throughout the campaign. In all cases, the database is developed, cleaned, managed and audited throughout entire campaign, with updates as requested by client/agency. You have final decision for database selected.
Magazine Content Matching Your magazine partner is the vehicle, a co-branded relationship mechanism that delivers your company’s vibrant cover messages to your exact target, at the exact timing and impact needed. Partnered with virtually every major publisher to deliver 400+ strategic magazine options for your most effective and compelling engagement. We recommend that your magazine partner is based on recipient interests and editorial fit.
Female Targeted Male Targeted Dual Tageted Multi-Cultural Targeted Health Targeted Weekly Frequency Business Targeted
Examples of More Than 400+ Well-Respected Magazine Options BUSINESS & NEWS Bloomberg Markets Entrepreneur Fast Company Forbes Inc. Kiplinger’s The Economist Wired HEALTH & FITNESS Fitness Golf Digest Healthy Living Prevention
FEMALE TARGETED American Baby Better Homes & Gardens Brides Family Circle Good Housekeeping House Beautiful Marie Claire More Parents Redbook Self Women’s Health Working Mother
MALE TARGETED Automobile Car & Driver Details ESPN, The Magazine Esquire GQ Maxim Men’s Fitness Men’s Health Men’s Journal MotorTrend Stuff
DUAL AUDIENCE Bon Appetit Conde Nast Traveler Islands Kiplinger’s Outside Popular Mechanics Popular Science Robb Report Rolling Stone Saveur Traditional Home Town & Country Vanity Fair
WEEKLY OPTIONS InTouch Life & Style OK! Star US Weekly Women’s World MULTICULTURAL Black Enterprise ESPN Deportes Latina Magazine Ser Padres Siempre Mujer REGIONAL, STATE & CITY Texas Monthly
NOTE: Magazine partners have right of refusal to participate based on circulation objectives and/or cover wrap creative.
Effective Creative Development – B2B & Direct Targets Exact production specifications for your selected magazine partner will be delivered to you upon final program agreement. Creative includes a personal message from your CEO or key executive on the inside front cover.
For the best results, an inside front cover “message” ALWAYS produces a much more effective readership and response with both B2B and direct targets.
Inside Front Cover Example
Campaign Survey Response Questions
No Message
With Message
Total responses from campaign survey
3.4%
7.5%
221
Do you value reading the magazine provided?
60.3%
80.4%
133
Have you seen the cover wraps?
82.5%
86.7%
105
Have you read the cover wraps?
57.9%
73.1%
126
How useful have the cover wraps been?
46.0%
73.1%
159
Strengthens my relationship with the company?
31.0%
60.1%
194
Positions the company as a thought leader?
47.6%
69.0%
144
Position the company in a positive way?
55.6%
67.2%
121
Preception of the company been enhanced?
52.4%
72.7%
139
INDEX
Audience Innovation and Touch & Engage are registered trademarks of its parent company. All magazines displayed are registered trademarks of their respective publishers and/or parent company, and no endorsement is intended or implied. All magazines have the option to participate in campaigns or not, based on their circulation and/or creative acceptance.
Magazine Cover Wrap Campaign Examples
C-SUITE | Private Aviation Sales
DATABASE Precision Targeted C-Suite Executives SCOPE 3,300 Targeted
A Personal Message from FlexJet & SkyJet President Dear Traveling Business Executive Cras tempor ante nec dui consequat ullamcorper. Donec porta orci id nunc pellentesque egestas. Cras vitae enim elit, ut semper elit. Pellentesque rhoncus egestas tellus, facilisis pretium ante condimentum. Quisque vestibulum magna mi. In nec neque non leo accumsan vehicula vel a orci. Vestibulum sed ligula risus, sed porta orci. Etiam ornare suscipit pretium. Suspendisse nibh lacus, cursus ut consequat ut, aliquet.
Frederick W. Reid
President Flexjet and Skyjet Bombardier Inc.
TRADE | Poultry Foodservice
DATABASE Precision Targeted Foodservice & Grocery Buyers SCOPE 4,700 Targeted
Foodservice & Grocery Retailers:
orem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in orci ante. Maecenas dignissim augue massa, ut semper nisi. Cras vulputate lacus et erat ultricies vel imperdiet neque viverra. Cras tempor ante nec dui consequat ullamcorper. Donec porta orci id nunc pellentesque egestas. Cras vitae enim elit, ut semper elit. Pellentesque rhoncus egestas tellus, facilisis pretium ante condimentum. Quisque vestibulum magna mi. In nec neque non leo accumsan vehicula vel a orci. Vestibulum sed ligula risus, sed porta orci. Etiam ornare suscipit pretium. Suspendisse nibh lacus, cursus ut consequat ut, aliquet.
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
TRADE | Liquor, On & Off Premise
DATABASE On-Site and Off-Site Trade Buyers & Key Customers SCOPE 8,500 Targeted
AFFLUENT | Luxury Automotive
DATABASE Precision Targeted Cardiologists SCOPE 10,000 Targeted
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
Magazine Cover Wrap Campaign Examples
PHARMA | Fibromyalgia Patients
DATABASE Precision Targeted Geo/Demo Rheumatologist SCOPE 5,500 Targeted
CONSUMER | New Mother Target
DATABASE Precision Targeted Geo-Demo Mothers w/Children SCOPE 10,000 Targeted
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
CONSUMER | Salons & Spas
DATABASE On-Site and Off-Site Trade Salons & Spas SCOPE 8,500 Targeted
CONSUMER | Multi-Cultural Salons
DATABASE Precision Targeted Geo-Demo Hispanic Salons SCOPE 6,100 Targeted
These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions
Campaign Activation Components Custom Welcome & Announcement Message Personalized “Welcome Letter” or Announcement Card is sent to each recipient prior to beginning of campaign. Some clients choose bolder and/or more creative options for annoucement as well.
Client provides logo setup, copy and digital signature; we print, process and mail, turnkey. The announcement may also be on the magazine’s letterhead, though client letterhead is recommended. The announcement may be a business letter, greeting card, or any other design for the greatest impact. Please request Sample Packets for smart announcment options, and also for response survey options below.
Custom Recipient Survey Responses 1st Class Mailed Survey and Online Survey Options Included with Campaigns Surveys are scheduled mid-campaign (for annual efforts) and at the end of the campaign for shorter-term options. The # of surveys included varies based on contracted count. (Please inquire for cost to increase survey count, and/or custom survey options). Basic survey (included) allows modification of 3 specific questions. If no survey is desired, client may add a letter for survey # included. Please inquire for custom research options.
Each database is VERIFIED and continuously AUDITED for delivery assurance. Database adjustments and corrections are managed 24/7 for 100% adaptability. Once your campaign is contracted, seamless activation begins with a coordinated effort between you and Audience Innovation. You are involved and an integral part of our process throughout.
Campaign Embellishments Copy Split - Market-by-market personalization available, to deliver the most personal relationship. Additional costs apply. Variable Printing - Inside cover personalization is also available, to customize each wrap and message by retail location or sales agent, for example, based on objectives. Additional costs apply. Front Cover Stickers - Non-wrapped issues may be available to be stickered. Magazine approval required. Additional costs apply.
Extend
the IMPACT of your Cover Wrap Campaign with Multiple Easy Embellishments
Bound Bulk & Loose Cover Wraps - Bound bulk or loose cover wraps (loose for internal needs only) for distribution at trade shows, meetings, conventions, and extended to augment your sales force’s outbound reach. Additional costs apply.
for Minimal Cost
Cover Wrap Posters & Displays - Posters for presentation in office lobby, trade shows and meetings, and framed cover wraps for presentation or display. Additional costs apply.
Simple. That’s what we do for you.
ConnectingCompanies with Your Most Vital CUSTOMERS
Just like sitting down for coffee with your customers each month, a warm gesture, and a very friendly greeting.
Database Delivered Advertising