Graphic Standard Manual - Obi Shoe

Page 1

graphic standard manual

OBI’s Graphic Standard Manual

introduction. Graphic Standard Manual is a guideline to a brand named Obi. Every part of this guides and examples would help new creator expand and extend the existance of Obi as long as following the direction. We hope to see the development of Obi, shoe from the earth.

02

OBI’s Graphic Standard Manual

content. I.

II.

Introduction Content

I. 01.

Brand Platform Brand Story Brand Essence Brand Promise Brand Personality Brand Tagline Vision and Mision Brand Extension

03. 04. 05. 06. 07. 08. 09. 10.

Brand Identity Brandmark Logo Concept Brand Sructure Secure Area Mininum Size Correct Usage Incorrect Usage

11. 12. 15. 15. 19. 21. 25. 26.

III.

Visual Toolkit Typography Supergraphic Image Placement

27. 28. 30. 35.

IV.

Implementation Stationery Set Packaging Item Merchandise Media Promotion Vehicle

37. 38. 59. 69. 82. 88. 95.

01

OBI’s Graphic Standard Manual

brand platform. Obi bukan sebuah brand asal-asal. Tetapi merupakan brand yang telah dipikirkan secara baik dan matang. Sudah ada di dunia nyata di pabrik sepatu merk Adidas. Ini bukan plagiat. Konsepnya sama seperti Adidas, tetapi, Obi, berbahan 100% alami dari bahan yang tidak dipakai lagi. Brand sepatu Obi merupakan brand yang bekerjasama dengan WWF, AIESEC, PBB, LIPI, dan organisasi lain yang ingin mewujudkan SDG(s). Basis dari Obi adalah SDG untuk Life on Land dan Life Below Water.

02

Selamat membaca Obi.

brand story.

OBI’s Graphic Standard Manual

I.1

Obi. Shoe from the earth. Sepatu berbahan waste product seperti botol plastik. Botol plastik diubah secara teknologi menjadi benang pemersatu sepatu. Bahan utama dari Obi diambil dari limbah di laut. Dengan adanya produk sepatu dari limbah ini, diharapkan dapat menjadi batu loncatan dan inovasi masa depan sekaligus membantu memelihara lingkungan di era global. Sepatu berbahan limbah laut seperti botol plastik yang diubah menjadi benang perakit sepatu. Merupakan produk sepatu ini dijual mahal, tentu karena tidak gampang buatnya dan bekerjasama dari organisasi environmental. Kendati demikian, target pasar adalah remaja sampai dewasa muda kisaran 20 sampai 30 tahun yang masih concern terhadap penampilan sepatu. Desain dari sepatu olahraga ini akan sedemikian rupa dibuat modern dan masih fashionable supaya dapat sesuai dengan target pasar. Bahan dari botol plastik dan limbah sampah dipakai 100% dan diubah menjadi benang lalu dimodif dengan bahan lain seperti karet, kain, dan lem agar dapat menyatu menjadi sepatu.

03

OBI’s Graphic Standard Manual

I.2

brand essence.

preseve the planet in a simple way. Semua material utama benang adalah dari waste products yang diambil dari laut seperti benang, botol plastik, dan jaring bekas penangkapan ikan.

04

brand promise.

OBI’s Graphic Standard Manual

I.3

shoe for sport, fun and the earth. Dengan memakai Obi, pemakainya dengan enak memakai Obi untuk olahraga dan jalan-jalan. Bisa dipakai sehari-hari dan yang terpenting, menjaga bumi hanya dengan memakai sepatu.

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OBI’s Graphic Standard Manual

I.4

brand personality.

sporty Sepatu olahraga Obi yang sporty dan fashionable. Enak dipakai dan nyaman untuk sehari-hari.

recycle Bahan sepatu dibuat dari botol plastik yang diubah menjadi benang. 100% hasil recycle,

classy Harga sepatu akan mahal karena proses yang panjang dan tidak mudah. Tetapi, percayalah, harga tidak berbohong. Sebagus itu.

06

brand tagline.

OBI’s Graphic Standard Manual

I.5

shoe from the earth.

Sepatu yang berasal dari bahan yang tidak dipakai lagi. Seperti botol plastik. Pabrik Obi melakukan recycle demi SDG: Life on Land dan Life Below Water. Sehingga, sepatu ini ditujukan untuk tempat tinggal semua manusia, bumi.

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OBI’s Graphic Standard Manual

I.6

positioning.

Merubah dunia dengan Obi Visi dari produk ini adalah membantu tujuan dari SDG(s) yaitu Life on Land dan Life Below Water, dengan bentuk mengurangi limbah plastik dan dijadikan sebuah produk yang berguna dan dipakai sehari-hari.

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OBI’s Graphic Standard Manual

I.7

vision and mission.

vision-

mission-

Visi dari produk ini adalah membantu tujuan dari SDG(s) yaitu Life on Land dan Life Below Water, dengan bentuk mengurangi limbah plastik dan dijadikan sebuah produk yang berguna dan dipakai sehari-hari.

Mengurangi limbah di laut dengan menyulap menjadi sepatu. Obi bekerjasama dengan Non-Profit Organization seperti AIESEC, WHO, PBB, WWF Indonesia dan LIPI untuk mengembangkan produk dan disebar ke dalam negeri maupun luar.

09

OBI’s Graphic Standard Manual

I.8

brand extension.

Obi Primary Brand Shoe from the earth __ Menjual segala jenis sepatu olahraga dengan bahan dari limbah lingkungan

fashion and accessories

10

partnership

Brand Extension Fashion and Accessories __ Menjual segala jenis peralatan olahraga Partnership __ Merupakan acara-acara yang dilaksanakan oleh Obi dan kerjasama antara organiasi-organiasi lain.

OBI’s Graphic Standard Manual

brand identity. Melihat kembali apa identitas yang dipakai brand ini. Seperti contohnya warna, font, supergraphic, dan lainnya.

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OBI’s Graphic Standard Manual

II.1

brandmark.

primary logo

12

Obi __ Logo berasal dari logotype yang sudah dimodifikasi. Bertuliskan logo. Ini adalah primary logo tanpa tagline.

OBI’s Graphic Standard Manual

II.1

brandmark.

secondary logo

Obi __ Logo dengan tagline- Shoe from the earth

13

OBI’s Graphic Standard Manual

II.1

brandmark.

brand extension logo

fashion and accessories

14

Obi - Fashion and Accessories __ Logo hasil modifikasi dengan tambahan text dibawahnya untuk menunjukkan keterangan produk (fashion dan aksesoris olahraga) yang akan diberikan tau dijual ke target pasar.

partnership

Obi - Partnership __ Logo hasil modifikasi dengan tambahan text dibawahnya untuk menunjukkan keterangan produk yaitu event-event yand diselenggarakan Obi dan kerjasamanya dengan organisasi lain.

OBI’s Graphic Standard Manual

II.2

brandmark.

logo concept

Konsep Curve Edges Menggunakan ujung-ujung yang curvy dan tidak lancip untuk menunjukkan kesan modern. Komposisi Huruf O terletak di atas dan sejajar dengan tangkai huruf b agar menunjukkan angka 8 atau forever yang miring. Memberi arti seperti recycle. ___ Sehingga, intinya adalah menggambarkan arti fun, sporty, dan recycle.

Warna Pemaikaian warna cerah untuk arti fun. Biru Mengartikan warna yang elegant, rich, dan melambangkan nature. Menggunakan warna tambahan biru agar letak membaca dari biru tua ke biru muda. Orange Mengartikan warna sebagai sesuatu yang energetic dan powerful. Secara Obi adalah sepatu olahraga. Untuk logo menggunakan biru dan orange. Untuk teks menggunakan warna hitam.

Font Penggunaan sans-serif agar terkesan modern dan gampang dibaca untuk keterangan logo.

ABCDEFGHIJKLMNOPQRSTU-

#0096CD Pantone Medium Blue 801C

#69CBE5 Pantone Blue 0821C

#FAA654 Pantone Orange 804C

#00000 Pantone Black 6C

abcdefghijklmnoqrstuvwxyz

CMYK 78%, 26%, 4%, 0%

CMYK 53%, 0%, 8%, 0%

CMYK 0%, 41%, 75%, 0%

CMYK 0%, 0%, 0%, 100%

RGB 0, 150,205

RGB 105, 203, 229

RGB 250, 166, 84

RGB 0, 0, 0

Aspex

VWXYZ

1234567890

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OBI’s Graphic Standard Manual

0.08x

II.3

brand structure.

x

primary logo

0.3x 0.4x

x x

0.08x

x = size of the O. Logo above 1x1cm square. 16

0.1x x 0.08x

OBI’s Graphic Standard Manual

0.08x x

II.3

brand structure. secondary logo

0.3x 0.4x

x x

0.08x

x = size of the O. Logo above 1x1cm square.

shoe from the earth x

0.08x

0.1x 0.08x 1.25x

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OBI’s Graphic Standard Manual

II.3

brand structure.

brand extension logo

0.08x

0.08x

x

x

0.3x

0.3x

0.4x

0.4x

x

x x

0.16x

0.08x

fashion and accessorie s x 1.25x

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x

0.08x

0.08x

0.08x

0.08x

0.1x 0.1x

partnershi p 0.1x

x

0.08x

0.08x 1.25x

secure area.

OBI’s Graphic Standard Manual

II.4

The clear space area is two times of the size of the circle of letter i. x = 2 dots of letter i circle

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OBI’s Graphic Standard Manual

fashion and accessories

20

partnership

OBI’s Graphic Standard Manual

II.5

minimum size.

shoe for the earth

fashion and accessories

partnership

The minimum size of each (Obi typeface) logo is 3cm height for the minimum text size is 5pt.

The minimum size of each (Obi typeface) logo is 2cm width while the width follows. When the logo is reduced into minimum size, the text disappeared. 21

OBI’s Graphic Standard Manual

II.6

color used.

primary and secondary logo

shoe for the earth

22

#0096CD Pantone Medium Blue 801C

#69CBE5 Pantone Blue 0821C

#FAA654 Pantone Orange 804C

#00000 Pantone Black 6C

CMYK 78%, 26%, 4%, 0%

CMYK 53%, 0%, 8%, 0%

CMYK 0%, 41%, 75%, 0%

CMYK 0%, 0%, 0%, 100%

RGB 0, 150,205

RGB 105, 203, 229

RGB 250, 166, 84

RGB 0, 0, 0

OBI’s Graphic Standard Manual

II.6

color used.

brand extension logo

fashion and accessories

partnership

#FAA654 Pantone Orange 804C

#00000 Pantone Black 6C

#0096CD Pantone Medium Blue 801C

#00000 Pantone Black 6C

CMYK 0%, 41%, 75%, 0%

CMYK 0%, 0%, 0%, 100%

CMYK 78%, 26%, 4%, 0%

CMYK 0%, 0%, 0%, 100%

RGB 250, 166, 84

RGB 0, 0, 0

RGB 0, 150,205

RGB 0, 0, 0

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OBI’s Graphic Standard Manual

II.7

logo usage.

correct way - primary logo

24

above a white color

above a bright color

above a white color (alternative)

above a black color

above a dark color

above a grey color

above a picture background

OBI’s Graphic Standard Manual

II.7

logo usage.

correct way - secondary logo and brand extension logo

above a white color

above a bright color

above a white color (alternative)

above a black color

above a dark color

above a grey color

above a picture background 25

OBI’s Graphic Standard Manual

II.7

logo usage.

incorrect way

shoe from the earth

do not stroke the brandmark

shoe from the earth

shoe from the earth

do not change nor gradient the brandmark

do not change the font used

do not change or reduce the opacity

shoe from the earth

shoe from the earth

shoe from the earth

do not distort nor rotate nor change the placement of the brandmark

26

shoe from the earth

do not give effect

shoe from the earth

do not place above picture or pattern

OBI’s Graphic Standard Manual

visual toolkit. Membahas cara Obi berbicara ke dunia. Dimana visual bermain. Warna berbicara. Tulisan mengungkapkan. Hal-hal itu yang akan dipakai dan ditemui oleh setiap barang Obi.

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OBI’s Graphic Standard Manual

III.1

typography.

title/headline

Aspex ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789

~!@#$%^&*()_+-={}|[]\:";'<>?,./ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

The quick brown fox jumps over the lazy dog.

For core title use 60pt. For headline use 9pt.

For body text use 8.5pt.

For logo-text "Shoe for the earth" follows the width of x.

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OBI’s Graphic Standard Manual

III.1

typography. body text

Gotham Bold

Gotham XLight

Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

Gotham XLight Italic

Gotham Book

Gotham Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:";'<>?,./

Gotham Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

Gotham Medium

Gotham Ultra

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoqrstuvwxyz 0123456789 ~!@#$%^&*()_+-={}|[]\:”;’<>?,./

For body text in the size of a4 paper, the font size is 8.5-9pt.

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OBI’s Graphic Standard Manual

III.2

supergraphic. concept

Bentuk supergrafik dapat dibuat dan di modifikasi sendiri sedemikian rupa asalkan bentuk tetap abstrak dan memiliki sudut tumpul atau curve edges.

Warna dari supergrafik tidak dapat diubah. Untuk garis dan wave harus berwarna biru muda sebagai penonjol dari abstraksi.

Garis Menggambarkan kesan sporty dari tiga garis.

Wave Menggambarkan illustrasi dari sebuah gelombang laut.

30

Abstrak Menggambarkan keabstrakan dari sampah di laut yang akan diubah menjadi sesuatu yang berguna dan suasana laut.

#0096CD Pantone Medium Blue 801C

#69CBE5 Pantone Blue 0821C

#FAA654 Pantone Orange 804C

#2B3A54 Pantone Dark Blue

CMYK 78%, 26%, 4%, 0%

CMYK 53%, 0%, 8%, 0%

CMYK 0%, 41%, 75%, 0%

CMYK 87%, 73%, 33%, 36%

Warna Pemakaian warna.

RGB 0, 150,205

RGB 105, 203, 229

RGB 250, 166, 84

RGB 44, 59. 83

OBI’s Graphic Standard Manual

III.2

supergraphic. form

Semua supergrafik disini dapat dijadikan sebagai background. contoh background adalah implementasi ke stationery set dalam bab implementation.

Beberapa contoh supergrafik yang dapat dijadikan sebagai referesi. Bentuk supergrafik dapat diganti-ganti sesuai kreativitas.

31

OBI’s Graphic Standard Manual

III.2

supergraphic. free

32

Beberapa contoh supergrafik yang dapat dijadikan sebagai referesi. Beberapa contoh supergrafik yang dapat dijadikan sebagai referesi. Bentuk supergrafik dapat diganti-ganti sesuai kreativitas.

Supergrafik free adalah supergrafik dari kombinasi gambar abstrak sebelumnya. Bedanya dengan supergrafik form adalah, supergrafik free tidak dapat menjadi background dalam penggunaannya. Hanya berupa hiasan atau penanda saja.

OBI’s Graphic Standard Manual

III.2

supergraphic. cropping

Biasa dipakai sebagai border dalam implementasi ke stationery set seperti letterhead. business card, dan packaging. Bisa dilihat lebih jelas ke bab implementation.

Biasa dipakai sebagai border dalam implementasi ke stationery set seperti letterhead. business card, dan packaging. Bisa dilihat lebih jelas ke bab implementation.

Beberapa supergraphic bisa di crop sesuai dengan panjang/lebar medium yang berada. Atau hanya dipakai seutuhnya untuk background. Semuanya bebas dan acceptable.

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OBI’s Graphic Standard Manual

34

III.2

supergraphic.

cropping and transparency

Hasil supergrafik yang sudah di cropping. Supergrafik dapat di transparankan atau ditururnka opacitynnya dengan maksimum 20%. Lalu, sudut dari setiap supergrafik dapat dibuat bulat tidak selalu kotak atau persegi dan boleh di rotate..

20% transparation

80% transparation

100% transparation

OBI’s Graphic Standard Manual

III.3

image placement.

Image placement dengan supergrafik free. Supergrafik ditatuh di atas gambar. 35

OBI’s Graphic Standard Manual

Image yang dipakai untuk media Obi adalah apa saja, asal berhubungan dengan sepatu. Minimal 300dpi. Common photo adalah foto sepatu atau foto kaki untuk sepatu.

36

Contoh image placement

Image placement dengan supergrafik form. Supergrafik ditatuh di bawah gambar sebagai background atau border untuk image.

Contoh image untuk Obi.

OBI’s Graphic Standard Manual

implementation. This chapter is a reference to ensure that all the elements are accurately positioned, and should not be used to generate artwork. You may only use the official final artwork supplied in digital format. There will be many examples of implementation Obi’s design in several medium. Any sizing is acceptable. Part of the chapter: Stationery Set - Letterhead - Business Card - Envelope - ID Card - Lanyard - Booklet/Notebook - Folder/Binder - Receipt/Invoice

- Paper Bag

Packaging - Box

Merchandise - Water Bottles

Items - Shoe - Apparel (Clothing and Uniform) - Hang Tag - Member Card - Voucher - Catalogue

-

Mug Pin Sticker Totebag

Media Promotion - Phone App - Website - Poster/Banner - Billboard - Name Sign Vehicle

37

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OBI’s Graphic Standard Manual

margin top 1.5cm

OBI’s Graphic Standard Manual

margin left or space between left and logo 3.6cm

space between top and logo 2cm

space between supergraphic and logo clear space 3.1 cm

logo height 2.3cm

logo clear space logo clear space supergraphic width 2 cm

IV.1

shoe from the earth

space between logo clear space and text 1cm

stationery set.

Dear,

letterhead

Recipient’s Name Address

Dear Name,

Letterhead Real Size A4 (21x29.7 cm) Margin Top: 1.5cm Margin Bottom: 2cm Margin Left: 3.6 cm Maright Right: 3.6cm Supergraphic Height: 24cm Width: 2cm Logo Size Height: 2.3cm Width: 3cm

Logo Placementincluding logo clear space while margins are not included Top: 1.5cm Left: 3.1cm logo clear space and margins are not included Top: 2cm Left: 3.6cm Font Gotham Book 10pt for body text 8pt for keterangan

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Sincerely, Author Signature

margin right 3.6cm

margin bottom 2cm

Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia

(

+62) 8123 456 789 (021) 1234 567 ada@shoe.co.id

39

OBI’s Graphic Standard Manual

IV.1

stationery set. business card

40

OBI’s Graphic Standard Manual

margin right 0.5 cm

logo clear space

Business Card (Vertical) Standard Size 9x5.5 cm

logo height 2cm width 3cm

Margin Top: 1cm Margin Bottom: 1cm Margin Left: 1 cm Maright Right: 0.5cm

margin left 1 cm

Supergraphic Height: 1cm Width: 5.5cm

obi shoe address:

Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia

phone: fax:

(+62) 8123 456 789 (021) 1234 567

e-mail

: obi@shoe.o.id

5.5 cm

obi shoe

Logo Size Height: 2cm Width: 3cm Logo Placementincluding logo clear space while margins are not included Top: 0.5cm Left: 0.5cm logo clear space and margins are not included Top: 1cm Left: 1cm

address:

Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia

phone: fax:

(+62) 8123 456 789 (021) 1234 567

e-mail

back side

: obi@shoe.o.id

front side

Font Gotham Book 7pt for body text Aspex 3pt for logo text

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OBI’s Graphic Standard Manual

logo height 2 cm logo clear space obi shoe

5.5 cm

Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia (+62) 8123 456 789 (021) 1234 567 obi@shoe.com

3pt text size

back side Business Card (Horizontal) Standard Size 9x5.5 cm Margin Top: 1.5cm Margin Bottom: 2cm Margin Left: 1.2cm Maright Right: 3.6cm Supergraphic Height: 0.25cm Width: 9cm Logo Size Height: 2cm Width: 3cm 42

Logo Placementincluding logo clear space while margins are not included Top: 1cm Left: 1cm

Spacing between Logo and Line: 2 circles of i Line and Text: 3 circles of i obi shoe Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia

logo clear space and margins are not included Top: 1.5cm Left: 1.2cm Font Gotham Book 5pt for body text Aspex 3pt for logo text

(+62) 8123 456 789 (021) 1234 567 obi@shoe.com

front side

OBI’s Graphic Standard Manual

IV.1

stationery set. envelope

Envelope Standard Size 23x11 cm Margin Top: 1.5cm Margin Left: 2.5cm Supergraphic Height: 9cm Width: 0.5cm

Font Gotham Book 8pt for body text Aspex 3pt for logo text

Logo Size Height: 2.3cm Width: 3cm Logo Placementincluding logo clear space while margins are not included Top: 1.5cm Left: 2cm logo clear space and margins are not included Top: 2cm Left: 2.5cm

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OBI’s Graphic Standard Manual

margin top 2.5cm margin top 1.5cm space between 2cm

obi shoe Jl. Satu Dua Tiga Empat, Jakarta Barat, Indonesia (+62) 8123 456 789 (021) 1234 567 obi@shoe.com

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OBI’s Graphic Standard Manual

IV.1

stationery set. envelope

front side

back side

Envelope Standard Size 32.4x22.9cm

Logo Size Height: 4cm Width: 5cm

Supergraphic Height: 24cm Width: 22.9cm

Logo Placementincluding logo clear space while margins are not included

Bottom: 1.3cm Right/Left: 2.2cm logo clear space and margins are not included Bottom: 2cm Right/Left: 3cm

Font Gotham Book 9pt for body text Aspex 6pt for logo text

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OBI’s Graphic Standard Manual

6.2cm height 22.9cm width solid color of dark blue #2B3B54 Pantone 19-4121 TCX Blue Wing Teal CMYK (49%, 30%, 0%, 67%) RGB (43, 59, 84)

3.5cm height 22.9cm width solid color of dark blue #2B3B54 Pantone 19-4121 TCX Blue Wing Teal CMYK (49%, 30%, 0%, 67%) RGB (43, 59, 84)

logo size width 5cm height 4cm

space from right to logo clear space 2.2cm space from left logo 3cm

space from right to logo 3cm

logo size width 5cm height 4cm

space from left to logo clear space 2.2cm

Jalan Satu Dua Tiga Jakarta, Indonesia 08 123 456 789 obi@shoe.com www.obi-shoe.com

46

space from bottom to logo 2cm

space from bottom to logo 1.3cm

space from bottom to logo 1.3cm

space from bottom to logo 2cm

47

OBI’s Graphic Standard Manual

OBI’s Graphic Standard Manual

IV.1

stationery set. id card

TERM &

CO NDITION

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ID : 0 07 840281 79 20 VA LID THRU : 0

9/ 20

NAME SURNAM

space between left and logo clear space 0.5cm space between left and logo 0.7cm/ margin left

space between top and logo 0.6cm space between top and logo clear space 0.4cm clear space logo height 1cm, width 1.5cm

Margin Top: 0.6cm Margin Left: 0.7cm Supergraphic Height: 1cm Width: 5.5cm

NAME SURNAME Di re ct or

E

DIGI TA L SIGN AT URE obi@shoe.com

Jakarta, Indonesia

www.obi-shoe.com

+62 123 456 789

ID : 00 78 40 2817 92 0

91 9280 28010 29

back side

48

ID Card Standard Size 9x5.5 cm

front side

07 7

Logo Size Height: 1cm Width: 1.5cm Logo Placementincluding logo clear space while margins are not included Top: 0.4cm Left: 0.5cm back side logo clear space and margins are not included Top: 0.6cm Left: 0.7cm

Font Gotham Bold 14pt for name 9.5pt for ID number 6pt for T&C 6pt for Valid Thru Gotham Book 11pt for jabatan 4pt fot other statements

OBI’s Graphic Standard Manual

IV.1

stationery set. lanyard

49 another model of lanyard using only supergraphic without any logo.

OBI’s Graphic Standard Manual

Lanyard Standard Size 90x2cm Strap size 18x2cm Supergraphic Height: 2cm Width: 4cm Logo Size Height: 1.5cm Width: 2cm Logo PlacementIn the middle of the strap

18x2cm

50

18x2cm

model of booklet using only supergraphic without any logo.

IV.1

stationery set.

OBI’s Graphic Standard Manual

back side

booklet or notebook

front side

51 model of booklet using combination of supergraphic and logo.

OBI’s Graphic Standard Manual

Booklet Standard Size A4 29.7x21cm space from top 7.5cm

Supergraphic (front) Width: 21cm Height 7.7cm Supergraphic (back) Width: 21cm Height: 29.7cm

space from left 4cm logo width 10cm height 7.8cm

Logo Size Height: 7.8cm Width: 10cm Logo Placementincluding logo clear space while margins are not included In the middle of the paper Top: 7.5cm Left: 4cm

notebook/

52

front side.

logo clear space and margins are not included Top: 9cmcm Left: 5.5cm Font Gotham Book 15pt for notebook text 9pt for address and other keterangan

Jl. Satu Dua Tiga Empat,( Jakarta Barat, Indonesiaa

back side

+62) 8123 456 789 (021) 1234 567 da@shoe.co.id

stationery set.

OBI’s Graphic Standard Manual

IV.1

folder

53

OBI’s Graphic Standard Manual

space from top 9.5cm to logo clear space

Folder Standard Size A4 29.7x21cm Supergraphic (front) Width: 21cm Height 7.7cm Supergraphic (inside) Width: 21cm Height: 29.7cm Logo Size Height: 7.8cm Width: 10cm Logo Placementincluding logo clear space while margins are not included In the middle of the paper Top: 11cm Left: 5.5cm 54

space from left 5.5cm to logo

logo clear space and margins are not included Top: 9.5cmcm Left: 4cm Font Aspex 12pt for logo text

space from left 4cm to logo clear space

space from top 11cm to logo

stationery set.

OBI’s Graphic Standard Manual

IV.1

binder

55

OBI’s Graphic Standard Manual

space from top to logo 3.8cm

space from right to logo clear space 2.8cm

Binder 33x28cm Supergraphic (front) Width: 28cm Heigh:33cm as a background Logo Size Height: 5cm Width: 6.5cm Logo Placementincluding logo clear space while margins are not included Top: 2.8cm Right: 3.8cm logo clear space and margins are not included Top: 2.8cm Right: 3.8cm Font Aspex 9pt for logo text

56

space from top to logo clear space 2.8cm

space from right to logo 3.8cm

logo size height 5cm width 6.5cm

OBI’s Graphic Standard Manual

IV.1

stationery set. receipt

0.3cm Receipt Width: 8cm

0.9cm 0.6cm

0.6cm

0.6cm

Logo Size Height: 5cm Width: 6.5cm Logo Placementincluding logo clear space while margins are not included Top: 2.8cm Right: 3.8cm logo clear space and margins are not included Top: 2.8cm Right: 3.8cm Font Aspex 9pt for logo text

0.9cm

57

OBI’s Graphic Standard Manual

space between left and logo clear space 2.7cm

space between left and logo clear space 2.7cm

IV.1

stationery set.

space between left and logo clear space 3cm

invoice

margin right 3cm

supergraphic width: 2.5cm height: 21.5cm

IN VO IC E margin left 3cm

Client Name Date Issued:0 Invoice No: 1

DESCRIPT

Your Name Your Address

4 May ‘16 2345

Town, City, Postcode

IO N

Blue Women Running

RA TE

Q

SUBT OT AL

£1234 .00

1

£1234 .00

Gotham Bold 23pt for invoice text, due date, and total due number

US 40 Blue Color

16pt for thankyou text 12pt shoe name, rate, quantity, and subtotal number

Invoice A4 Size 29.7x21cm

BA NK I NF O

DU E BY

Account No: 123 456 78 Sort Code: 01 23 45

18 May ‘16

Thank you!

58

TO TA L DU E

£1234.00

obi@shoe.c om | 021 123 456 | (+62) 123 456 789 | obi-sh oe.com

margin bottom 3cm

Supergraphic (front) Width: 2.5cm Heigh: 21.5cm Logo Size Height: 2cm Width: 2.5cm Logo Placementincluding logo clear space while margins are not included Top: 2.7cm Left: 2.7cm

logo clear space and margins are not included Top: 3cm Right: 3cm Font Aspex 3pt for logo text Gotham Book 8.5pt for shoe information

10pt for date issue, invoice number, buyer personal information 8.5pt for shoe information 8pt for company information, description, rate, quantity, subtotal, bank info, due date, and total due

59

OBI’s Graphic Standard Manual

OBI’s Graphic Standard Manual

IV.2

packaging.

box packaging - shoe

Packaging Box lengthxheightxwidth 33x17x20cm Top View lengthxwidth 33x20cm

20cm- width 16.2cm- length

3.3 cm

5cm

1.8 cm 6.5 cm

Supergraphic (front) Width: 20cm Length: 16.2cm Logo Size Height: 8.4cm Width: 10.7cm Logo Placementincluding logo clear space while margins are not included Top: 5cm Left: 1.8cm logo clear space and margins are not included Top: 6.5cm Right: 3.3cm Font Aspex 13pt for logo text

60

logo text Aspex 13pt

top view

logo size height: 8.4cm width: 10..7cm

34pt align middle

Back View Cover Size heightxwidth 5.4x20cm

OBI’s Graphic Standard Manual

Packaging Box lengthxheightxwidth 33x17x20cm

Box Size heightxwidth 11.6x19cm

5.5cm

Logo Size Height: 4.2cm Width: 5.3cm

6.2cm

Logo Placementincluding logo clear space while margins are not included Top: 5.5cm Left/Right: 6cm

11.5cm 6 cm

11.5cm

6.8cm

6.8cm

6 cm

7pt Aspex align middle

front view

logo clear space and margins are not included Top: 6.2cm Left/Right: 6.8cm Font Aspex 7pt for logo text Gotham Book 34pt for website text

61

OBI’s Graphic Standard Manual

Packaging Box lengthxheightxwidth 33x17x20cm

www.obi-shoe.com

Back View Cover Size heightxwidth 5.4x20cm

34pt align middle

Supergraphic as a background Width: 20cm Height:.4cm Box Size heightxwidth 11.6x19cm Logo Size Height: 4.2cm Width: 5.3cm

5.5cm

6.2cm

Logo Placementincluding logo clear space while margins are not included Top: 5.5cm Left/Right: 6cm logo clear space and margins are not included Top: 6.2cm Left/Right: 6.8cm Font Aspex 7pt for logo text

62

Gotham Book 34pt for website text

11.5cm

11.5cm

6.8cm

6.8cm 7pt Aspex align middle

back view

OBI’s Graphic Standard Manual

20cm length 5.4cm

16.2cm width

1.6cm

14pt 1cm

left-side view

Packaging Box lengthxheightxwidth 33x17x20cm

Supergraphic as a background Width: 16.2cm Length: 5.4cm

Left-Side View Cover Size heightxlength 5.4x33cm

Font Gotham Book 14pt for shoe name

Box Size heightxlength 11.6x32cm

Gotham Book 14pt for shoe information

Text Placement Bottom: 1cm Left: 1.6cm Icon Size Width: 3cm Height: 2cm

63

OBI’s Graphic Standard Manual

20cm length 5.4cm

16.2cm width

1.6cm

14pt 1cm

Packaging Box lengthxheightxwidth 33x17x20cm

64

Supergraphic as a background Width: 16.2cm Length: 5.4cm

Left-Side View Cover Size heightxlength 5.4x33cm

Font Gotham Book 14pt for shoe name

Box Size heightxlength 11.6x32cm

Gotham Book 14pt for shoe information

Text Placement Bottom: 1cm Left: 1.6cm Icon Size Width: 3cm Height: 2cm

left-side view

65

OBI’s Graphic Standard Manual

OBI’s Graphic Standard Manual

IV.2

packaging.

box packaging -

fashion and accessories

Packaging Box lengthxheightxwidth 20x17x20cm Top View Cover Size lengthxwidth 20x20cm Side View heightxwidth 5.4x20cm

fashion and accessories

Logo Size Height: 5.7cm Width: 6.7cm align in the middle

logo size 5.7cm height 6.7cm width aspex 9pt

Font Aspex 9pt for logo text Gotham Book 34pt for website text align in the middle 66

top view

side view

0.4cm

1.3cm 1.1cm

logo size width 1.8cm height 1.2cm

Packaging Box lengthxheightxwidth 33x17x20cm

OBI’s Graphic Standard Manual

0.6cm

Inside View Cover Size lengthxwidth 20x20cm Logo Size Height: 1.2cm Width: 1.8cm Logo Placementincluding logo clear space while margins are not included Top/Bottom: 0.4cm Left/Right: 1.1cm logo clear space and margins are not included Top: 0.6cm Left/Right: 1.3cm

67 inside view

OBI’s Graphic Standard Manual

Packaging Box lengthxheightxwidth 33x17x20cm Botttom View Cover Size Lengthxwidth 20x20cm

2.2cm

White Space Top: 2.2cm Left/Right: 2.1cm Bottom: 3.9cm Height: 13.8cm Width: 15.6cm

4.7cm

Logo Size Height: 2.2cm Width: 2.7m Logo Placementincluding logo clear space while margins are not included Bottom: 4.9cm Right: 3.6cm

10pt text 2.1cm

3.6cm

logo size 2.2cm= h 2.7cm =w

3.8cm

5.3cm

3.5pt aspex 4.9cm

3.9cm

4cm fashion and accessories

logo clear space and margins are not included Bottom: 5.3cm Right: 4cm Font Aspex 3.5pt for logo text Gotham Book 10pt for text Margin Top: 4.7cm Left/Right: 2.1cm

68

back view

Solid Color as a border background #2B3B54 Pantone 19-4121 TCX Blue Wing Teal CMYK (49%, 30%, 0%, 67%) RGB (43, 59, 84)

OBI’s Graphic Standard Manual

IV.2

packaging.

paper packaging

vertical bag

horizontal bag

69

OBI’s Graphic Standard Manual

15.3cm Packaging Box lengthxheightxwidth 55x50x15cm 17.8cm Front View Cover Size Lengthxheight 55x50cm 18.7cm

Logo Size Height: 14.2cm Width: 18.3m Logo Placementincluding logo clear space while margins are not included Top: 15.3cm Left: 16.1cm

16.1cm

logo clear space and margins are not included Top: 17.8cm Left: 18.7cm

70

horizontal bag

Front View Cover Size Lengthxheight 25x40cm

OBI’s Graphic Standard Manual

Packaging Box lengthxheightxwidth 25x40x15cm

14.5cm

16.1cm 18.7cm

Logo Size Height: 9.1cm Width: 11.7m Logo Placementincluding logo clear space while margins are not included Top: 14.5cm Left: 16.1cm

16.1cm

9.1cm height 0.1cm width: 11.7cm

logo clear space and margins are not included Top: 18.7cm Left: 16.1cm

vertical bag

71

OBI’s Graphic Standard Manual

IV.3

items. shoe

several design of shoe of using supergraphic. on the right platform of the shoe, there is a text written Obi for the authenticity. Text OBI- 3cm width Text Placement 3.5cm from right 72

OBI’s Graphic Standard Manual

IV.3

items.

apparel

T-Shirt Example: 60x56.8cm size M

11.6cm

12.7cm

1/3x

2/3x

3.2cm

4.3cm

Supergraphic on the sleeve Height: 5cm

logo size height: 6.1cm width: 7.7cm

Logo Size Height: 6.1cm or 2/9x Width: 7.7cm or 2/7x Logo Placementincluding logo clear space while margins are not included Top: 11.6cm or 1/3x Left: 19.4cm or 2/3x logo clear space and margins are not included Top: 12.7cm Left: 20.5cm

x =width

73

74

OBI’s Graphic Standard Manual

OBI’s Graphic Standard Manual

IV.3

items.

uniform - front view Obi Shoe Uniform

Fashion and Accessories Uniform

Partnership Uniform

9.6cm

1/3x 11.3cm

2/3x

17.5cm

18.8cm

1.3cm

2.6cm

1/5x logo size 9.5 width 7.5 height

logo size 9.5 width 7.5 height

logo size 9.5 width 8 height

width= x Polo Shirt (front) width of the cloth= x logo width= 1/4x placement logo= 1/3x from top Logo Size Obi Shoe Obi Partnership Height: 7.5cm or 1/5x Width: 9.5cm

Logo Size Obi Fashion and Accesories Height: 8cm or 1/5x Width: 9.5cm Logo Placementincluding logo clear space while margins are not included Top: 9.6cm Left: 17.5cm or 2/3x Right: 1.3cm

logo clear space and margins are not included Top: 11.3cm Left: 17.5cm or 2/3x Right: 2.6cm

75

OBI’s Graphic Standard Manual

IV.3

items.

uniform - back view

4.8cm

1/3x

5.8cm

11.3cm

13.2cm

12.3cm 12cm logo size height 5.4cm width 6.8cm

width= x

76

logo size 5.8 height 6.8 width

Polo Shirt (back) width of the cloth= x logo width= 1/5x placement logo= 1/8x from top Logo Size Obi Shoe Obi Partnership Height: 5.4cm Width: 6.8cm

Logo Size Obi Fashion and Accesories Height: 5.8m Width: 6.8cm Logo Placementincluding logo clear space while margins are not included Top: 1/8x Left: 1/3x Right: 1/3x

Placing logo in the middle of the polo.

items.

label tag/hang tag

Signage of authenticity of OBI’s items.

1.3cm

Label Tag Clothing Front View Label Tag lengthxwidth 5x7cm Logo Size Height: 3cm Width: 3.8cm Supergraphic Height: 0.5cm Width: 5cm

0.7cm

Logo Placementincluding logo clear space while margins are not included Top: 0.7cm Place in the middle logo clear space and margins are not included Top: 1.3 Place in the middle

Authenticity Tag lengthxwidth 4x6cm Logo Size Height: 3cm Width: 5cm logo size h=3cm w=3,8cm www.obi-shoe.com

Font Gotham Book 8.5pt for text

OBI’s Graphic Standard Manual

IV.3

Placement Logo In the middle Placement Tag For Clothes Inside, bottom right

77

OBI’s Graphic Standard Manual

IV.3

items.

member card

Supergraphic Back View 0.7cm 0.5cm

MEMBER CARD OBI Shoe from The Earth

logo size h=1cm w=1.4cm

ID Card Standard Size 9x5.5 cm Supergraphic front as a background 9x5.5cm Supergraphic Back Height: 2cm Width: 3.8cm Logo Size Height: 1cm Width: 1.4cm

Front view

Logo Placementincluding logo clear space while margins are not included Left: 0.5cm logo clear space and margins are not included Left: 0.7cm Font Gotham Bold 24pt for text member card

78 Supergraphic as background (Front)

Gotham Book 8.5pt for company brand identity 6pt for back text

Voucher 20x7cm

voucher

Supergraphic (front) Width: 5.5cm Length: 2.9cm

items.

Supergraphic (front) Width: 5.5cm Length: 7cm

OBI’s Graphic Standard Manual

IV.3

Logo Size Height: 1cm Width: 1.4cm Logo Placementincluding logo clear space while margins are not included Top: 0.3cm Left: 0.4cm logo clear space and margins are not included Top: 0.5cm Right: 0.6cm Font Gotham Light 4pt for company information Gotham Book 4pt for information text 12pt for shopping voucher text Gotham Bold 18pt for voucher worth

79

OBI’s Graphic Standard Manual

Front Side

logo size h=1cm w=1.4cm

VALID UNTIL 11/11/11 0.5cm0

.3cm

0.4cm

IDR 50.000,SHOPPING VOUCHER 0.6cm 0.5cm www.obi-shoe.com

obi@shoe.com

(

+62) 123 456 78

NO: 00123456789 TERMS AND CONTITION Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation annum. OTHERS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation annum.

www.obi-shoe.com

obi@shoe.com

(+62) 123 456 78

80 Back Side

OBI’s Graphic Standard Manual

IV.3

Front Side

items.

catalogue

11.4cm

Catalogue A4 29.7x21cm Logo Size Height: 5cm Width: 6.3cm Logo Placementincluding logo clear space while margins are not included Top: 11.4cm Left: 6.3cm Right: 6.4cm

12.3cm

7.3cm

6.4cm

6.3cm 7.2cm

logo size h=5cm w=6.3cm

catalogue/

Back Side

logo clear space and margins are not included Top: 12.3cm Left: 7.2cm Right: 7.3cm Font Gotham Book 14pt for text

Supergraphic used for background 81

OBI’s Graphic Standard Manual

IV.3

merchandise. water bottle

Water Bottle 750ml Supergraphic Length: 1/3 of the heght of the bottle height

1/3height

82

Water bottle for sale or merchandise. Design only using supergraphic. Any other design is acceptable. Put the signature authenticity of Obi. (same like the shoe one)

Supergraphic used for the design. Placement on bottom of the bottle.

merchandise. mug 1.6cm

1.3cm

5.3cm 5.6cm

OBI’s Graphic Standard Manual

IV.3

logo size h=2cm w=2.5cm

Mug 6oz 70mm diameter 90mm height Supergraphic as a background Width: 22cm Length: 9cm Supergraphic Width: 22cm Length: 1/2 mug height

Logo Size Height: 2cm Width: 2.5cm height

Logo Placementincluding logo clear space while margins are not included Top: 1.3cm Left: 5.3cm logo clear space and margins are not included Top: 1.6cm Left: 5.6cm

1/2 height

83 Combination supergraphic and logo design

Supergraphic only

OBI’s Graphic Standard Manual

IV.3

merchandise. pin

Pin Normal size: 5.8cm Other size is acceptable. Design with logo: Logo Size Height: 3.5cm Width: 4.5cm

1cm

84

Several designs using supergraphic and logo

Placing in the middle and spare 1cm for clear space

Supergraphic used for design.

OBI’s Graphic Standard Manual

IV.3

merchandise. sticker

Sticker Minimum size of the stiker is: width: 3cm and/or height: 3cm

For sticker with logo: Logo size width: 3cm height: 2.3cm placement in the middle (include logo clear space) Top/Bottom: 0,1cm Left/Right: 0,5cm Calculation of 3x5cm sticker.

0.1cm

0.6cm

0.5cm 1cm

Several designs using supergraphic and logo

85

OBI’s Graphic Standard Manual

86

IV.3

merchandise. totebag

Options of totebag designs. Supergraphic only logo only, or both.

OBI’s Graphic Standard Manual

Supergraphic size Width: 1/2 totebag width Height: 1/2 totebag height Supergraphic placementfor totebag with supergraphic only On the bottom-left of the totebaga and tilted 45 degree. Logo Size Height: 15cm Width: 19.1cm

Totebag Size of A3 29.7x42cm Supergraphic size Width: cover all the width of the totebag Height: 1/3 of the totebag height Supergraphic placementfor totebag with supergraphic only On the bottom of the totebag and cover 1/3 of the totebag 1/3jeight

Front and back view for totebag with supergraphic only

6.1cm or 1/8height from top

Logo Placementincluding logo clear space while margins are not included Top: 6.1cm Left: 2.6cm or 1.8 of the height from top

height

height height

height

1/3 height

1/2 height 1/2 height

logo clear space and margins are not included Top: 8.9cm Left: 5.3cm Front and back view for totebag with combination design

87

OBI’s Graphic Standard Manual

88

IV.4

social media.

mobile application

1/19x 1/30 x

x= width of the screen

1/19x

Logo SizeHomepage Height: 1/3x Width: 5/11x

1/19x

1/3x

1/3x

Text placement Left/Right: 2/5x Logo SizeCommon Page Height: 1/10x Width: 1/7x

height= 1/10x

2/3x

Logo Placementincluding logo clear space while margins are not included Top: 2/3x Left/Right: 1/4x Space between logo and text = 1/15x

logo width = 1/7x

OBI’s Graphic Standard Manual

Mobile App Iphone 7 Mockup 750x1334px

1/15x 2/5x

2/5x

Margin Common Page Top:1/19x Left/Right: 1/19x Font Gotham Light Gotham Book for text Gotham Bold for highlight 89 width = x

width = x

OBI’s Graphic Standard Manual

90

IV.4

social media. website

Website design use the same calculation of iphone/phone application. This is just an example.

Poster Common size A3 29.7x42cm, but it could be adjusted.

promotion. poster

x= width of the paper Logo Size Height: 2/11x Width: 2/9x

Logo Placementincluding logo clear space while margins are not included Top: 1/22x Left/Right: 2/31x

Font Gotham Book for text Gotham Bold for highlight

OBI’s Graphic Standard Manual

IV.5

width =x 1/22x height= 2/11x

width= 2/9x 2/31x

91

OBI’s Graphic Standard Manual

Banner 160x60cm, but it could be adjusted.

92

x= width of the medium Logo Size

width= x

Height: 2/11x Width: 2/9x Logo Placementincluding logo clear space while margins are not included Top: 1/22x

Left/Right: 2/31x Font Gotham Book for text Gotham Bold for highlight

OBI’s Graphic Standard Manual

IV.5

promotion. billboard

Billboard 160x60cm, but it could be adjusted. x = width of the medium x= width of the medium Logo Size Height: 2/11x Width: 2/9x Logo Placementincluding logo clear space while margins are not included Top: 1/22x Left/Right: 2/31x Font Gotham Book for text Gotham Bold for highlight

93

94 OBI’s Graphic Standard Manual

IV.5

promotion.

namesign

vehicle.

OBI’s Graphic Standard Manual

IV.5

x= width

95

OBI’s Graphic Standard Manual

x= width of the truck’s box

1/42x

Truck 1/12x

x= width of the medium Logo Size Height: 2/13x Width: 4/17x

h= 2/13x w= 4/17x

Logo Placementincluding logo clear space while margins are not included Top: 1/42x Right: 1/12x Font Gotham Book for text Gotham Bold for highlight

96

1/22x

Car x= width of the medium Logo Size Height: 1/13x Width: 1/5x

2/31x

logo size height= 1/13x width= 1/5x

OBI’s Graphic Standard Manual

x= width

Logo Placementincluding logo clear space while margins are not included Top: 1/22x Left/Right: 2/31x Different sizing is adjustable and acceptable as long as follows the standard of Obi’s graphic manual.

97

98

OBI’s Graphic Standard Manual

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