BB&T BALLPARK PARTNERSHIP OPPORTUNITIES
Scott Brown, General Manager Charlotte Knights 704-357-8071 x 2107 scottb@charlotteknights.com
BB&T Ballpark Overview
First pitch scheduled for Friday, April 11, 2014 Approximately 8,200 seats with 10,200 capacity National ballpark consultants conservatively estimate that in its first year BB&T Ballpark should draw at least 650,000 fans for baseball alone. BB&T Ballpark will be home to events 12 months a year such as concerts, festivals, corporate events, community events, etc. Naming Rights: BB&T (BB&T Ballpark) Founding Partner: Piedmont Natural Gas Official Healthcare Provider: Carolinas HealthCare System Architect: Odell Builder: Rodgers Builders
About Charlotte Knights Baseball
The Charlotte Knights are the Chicago White Sox TripleA affiliate and member of the International League. We play 72 regular season home games, plus playoff games and host outside events. Affordable Family Friendly Entertainment for Charlotte and surrounding areas. Local team with deep roots in the community. Charlotte Professional Baseball was formed in 1901. Many famous players and Hall of Famers have played in Charlotte including Cal Ripken, Harmon Killebrew
Power of The Knights’ Reach…Outside the Ballpark
One of the major assets we can provide is our power to reach our fan base, even when they are not at a game.
The Knights have several ways we communicate with our fans and can include your message to further enhance our partnership
According to Scarborough (2010) over 17% of the Charlotte DMA consider themselves Knights fans (Meaning watched, attended, listened or very or somewhat interested in MiLB). That is nearly 300,000 people.
According to NC DOT, nearly 20,000 vehicles per day will drive past BB&T Ballpark
We use multiple methods to interact with our fans:
Media Buys: Print, Radio, TV/Cable, Internet
Twitter: Knights Twitter account has 9,700+ followers
Facebook: Our Facebook page has over 8,350 faithful “Likes”
E-Mail Blasts: Our database has over 40,000 unique addresses
Website: CharlotteKnights.com has over 400,000 unique visitors and over 1.6 million page views per year; BBtBallparkCharlotte (our new website) is also highly visible
BB&T Ballpark Marketing & Promotions
Focus will still be on families and providing “Affordable family fun� Ticket Prices will remain affordable ($7 to $18) Focus is on entertainment first, baseball second Knights will provide a premium fan experience focusing on the new clean, safe ballpark, great amenities, entertainment, and quality customer service to ensure multiple visits Team will now draw from all parts of the Charlotte metro region Promotions such as fireworks, giveaways, and theme nights will still be a big part of marketing efforts. The Knights will increase efforts to entertain fans during the game for a better overall experience. In game promotions, fan involvement, music, video, mascot and other fun activities will be emphasized. Increased media coverage is expected
BB&T Ballpark Ticket Pricing BB&T Ballpark
Fort Mill
Club Seats
$21
N/A
Box Seats
$18
$15
General Admission Berm
$10 $7
$9 $6
*Discounts available for advanced purchases *Prices could be subject to minor changes
Your Opportunity to Reach the Most Fans Number of Games
Total Attendance
BB&T Ballpark
72
700,000
Carolina Panthers
10
678,342
Charlotte Bobcats
41
649,694
Charlotte Motor Speedway
3
480,000
Charlotte Checkers
38
257,189
CIAA Tournament
20
190,000
Wells Fargo Championship
4
140,000
Kannapolis Intimidators
67
138,487
Charlotte 49ers Basketball
14
84,011
ACC Championship
1
73,675
Gastonia Grizzlies Baseball
27
66,240
Belk Bowl
1
58,427
Charlotte Hounds
7
39,996
Winthrop Eagles Basketball
12
19,300
Charlotte Eagles Soccer
11
14,027
Stadium Attendance for AAA Teams with Downtown Ballparks Team
2013
2012
2011
2010
2009
2008
Sacramento
607,329
586,090
600,306
657,910
657,095
700,168
Louisville
581,114
570,003
601,372
618,535
624,670
638,777
Indianapolis
637,579
595,043
580,082
569,969
549,552
606,166
Columbus
635,613
611,223
608,165
651,224
666,797
*
Lehigh Valley
613,075
622,421
661,045
645,905
641,335
602,033
Toledo
560,080
550,990
549,436
558,059
559,037
584,596
* year 3 of a new ballpark
Knights Expected Nightly Attendance BB&T Ballpark Suite Level Patrons
550
Club Level Patrons
1,000
Box Seat Season Tickets
4,000
Groups
1,200
Pre-Sold-Individuals
2,000
Walk Up-Individuals
1,000
Totals
9,750
Ballpark Signage
BB&T Ballpark Sponsorship Opportunities Scoreboard/Main-Digital Sign Fascia 1B & 3B Side (1 Inning Exclusivity) RF Digital Billboard (Rotating) Outfield Permanent Sign (Max of 4) Concourse Sign – Digital I-Beam Wraps Exterior Wall Murals Exterior Permanent
Outfield Branding Opportunities
Digital Scoreboard
Fascia Permanent Billboards
Digital Billboard
Naming Rights
Branded Areas
Bleachers Ground Level Suites Co-Sponsor Cup Holders Standings Board OF Concessions Stand Guest Services Team Store Elevators
Rotunda-Hall of Fame Suite Level/ Lounge Autograph Table Line Up Board Menu Signs Drink Rails Bullpen Restrooms
Game Day
Promotions Monday Tuesday Wednesday Friday Saturday Inning Giveaways Fireworks (Secondary)
Kiss Cam T-shirt Gun Trivia Video Promotions On Field Mascot Race Other On Field In Game/crowd/video
Community Programs
Build a Field Mothers Day Fathers Day Pink Knights (Co-Sponsor) Military Appreciation Baseball Camps Player Appearances Mascot Appearances Education Days
Specialty Items
Photo Booth/ My Capture Grounds Crew Honorary Grounds Crew Celebrity Appearances ZOOperstars! Appearance Scout Sleepovers
Media Outlets Radio (144 Game Broadcasts)
Pre Game Post Game One :60 spot/gm One :30 spot/gm Live Reads Specialty List Umpires Lineups 7th Inning Stretch
Television (Approx. 15-20 games/season)
:30 spots Live Reads Inning Sponsors Specialty Pre Game Post Game
Print Material
Nightly Program Commemorative Program Pocket Schedules (Early Bird, Season Run) Team Photos, Posters Ticket backs Parking Passes
Activation Opportunities
Kiosk Enter to Win If ‌. then ‌ promotions Text to Win Drivers to retail locations
Additional Opportunities Souvenir Cups Beer Cups Inning Sponsor On Deck Circles Kids Club Bday Parties
Kids Run Bases Website E-Mail Blast Concourse Tables Exit Marketing On Line Tickets Mobile Phone Ap
Hospitality
Box Seat Season Tickets
5,600 seats from foul pole to foul pole No higher than 21 rows from field $756/seat
Suites
Two (2) Upper Rentals
Two (2) Dugout Suites
$850/rental, 12 seats/ 16 tickets $1,975/rental, 25 seats Food and beverage included
Group Areas
Picnic Deck OF Bleachers Upper Party Deck Home Run Porch Rooftop Party Zone
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