Vitamin Box Process Book Audrey Taylor Palmer Word & Image I
Overview Company Information Vitamin E Research Visual Research
• Millbrooke Pharmacy • Class Outside Research • Personal Outside Research
Font Exploration Initial Concepts (B&W, no images) • • • •
Logo Exploration Concept 1 Concept 2 Concept 3
Further Exploration of Initial Concepts • • • •
Concept 1a Concept 1b Concept 3a Concept 3b
Single Component Exploration
Final Concept Variations • Variation 1 • Variation 2 • 3D Model
Final
• Final Color Print Testing • 3D Model • Final Template Design
Company Information Vitamin E
Group Members: Ashley Tsai, Jia Yu Hong, Bella Zinn, Audrey Palmer, Laurie Perng, Carissa Wei Company name: Glow Up Target Audience: Women, appearance and/or health oriented (all ages because women desire wrinkle or spot free skin)
Capsule Directions:
• For antioxidant, immune system, and cardiovascular support • Take 1 capsule a day with any meal. • For skin and cosmetic benefits • Take 3 capsules • Poke hole with needle and squeeze oil into small container • Combine with 1 tsp of olive oil • Apply on affected areas
Supplemental Information:
• 100 soft capsules per bottle • 400 IU per soft capsule, 1333% daily value • 100% natural
Ingredients:
• Soybean oil, gelatin, glycerin
Benefits:
• Antioxidant properties • Immune system support • Healthy cardiovascular system • Healthy and natural skin moisturizer • Sunburn, skin irritation • Prevents signs of aging and helps smooth and refresh skin
Warning/caution:
• If you are pregnant, nursing or taking any medications, consult your doctor before use. If any adverse reactions occur, immediately stop using this product and consult your doctor. • Do not use if the product appears tampered with or the seal under the cap is broken. Store in cool, dry place • Keep out of reach of children.
Oil/Serum Directions:
• 5 drops at night as a moisturizer on face • 2-4 drops onto cuticles
Supplemental Information:
• 2.5 FL OZ (74 ML) (35,000 IU) • 5 drops contain 100 IUs (333% daily value)
Ingredients:
• Tocopheryl Acetate (Vitamin E Acetate), Safflower Oil
Benefits:
• Moisturize and soften dry, rough skin and reduce appearance of fine lines, wrinkles, stretch marks and scars • Keep skin free from effects of stress and pollution • Antioxidant • Promotes supple skin • All purpose skin moisturizer
Warning/caution:
• For external use only • Keep out of reach of children • Do not use if the product appears tampered with or the seal under the cap is broken. Store in cool, dry place
Research Vitamin E Capsule
Instructions/directions
• Take 1 capsule a day in morning with food • “Keep in mind that because vitamin E is fat-soluble, supplements work best when they are absorbed with food...” • https://draxe.com/vitamin-e-benefits/ • Capsules can be punctured to release the oil for topical application. “Consumers should look for ‘tocopherol’ on the label when purchasing a product and make sure it’s combined with other antioxidants for the maximum benefits,” says Kononov. “Applying a little bit of vitamin E on a daily basis goes a long way.” • http://www.livestrong.com/article/25515-benefits-vitamin-e-oil-skin/
Quantity: 60 capsules per bottle Supplemental facts (serving size, amount per serving, % daily value) • 400IU seems to be the regular amount • 1333% (% DV -- percent daily value) • 1 capsule a day (in morning taken with food)
Benefits:
• Makes hair thick and shiny • Adds natural moisture to revitalize skin • Improves physical endurance and muscle strength • Balances hormones and cholesterol
Warning/caution:
• “Vitamin E may be unsafe when taken in high doses, especially for people who have conditions such as heart disease or diabetes. If you suffer from these health issues, do not take doses of 400 IU/day or more.” • “If you are pregnant, nursing or taking any medications, consult your doctor before use. If any adverse reactions occur, immediately stop using this product and consult your doctor. If seal under cap is damaged or missing, do not use. Keep out of reach of children. Store in cool, dry place”
Oil/Serum
Instructions/directions
• Apply at night: “The oil can be thick and greasy, so it’s best used before bedtime, possibly in place of a night cream or moisturizer,” says Dr. Broumand. • http://www.huffingtonpost.com/2013/06/21/vitamin-e-oil-tips_n_3477654.html • Combine it with vitamin C. “It has been shown that when combining vitamin E with vitamin C, it can act as a natural form of sun protection,” explains Dr. Broumand. “Vitamin E oil works to block free radicals from the body, which play a large part in the aging process. If we can fight off free radicals, then we can reduce wrinkles and keep the skin youthful-looking.” • Apply a few drops as desired to help moisturize dry skin areas, wrinkles and stretch marks. • Supplemental facts (serving size, amount per serving, % daily value) • Apply a few drops as desired to help moisturize dry skin areas, wrinkles and stretch marks
Research Vitamin E
Other Ingredients: Tocopheryl Acetate (Vitamin E Acetate), Safflower Oil • 2.5 FL OZ/74 ML/35,000 IU • 5 drops contain 100 IUs • Example Product
Benefits:
• Use it to target excessive dryness. “There have been some studies to show that vitamin E oil may increase circulation to the scalp,” says Dr. Broumand. “This temporarily increased blood flow to the area could help to enhance the health and strength of the hair follicles. Vitamin E oil can also work to hydrate and moisturize dry, brittle hair.” • “It has basic antioxidant properties that everyone needs. It is unavoidable that we are all suffering from environmental stress. [Vitamin E oil] protects the skin against cell mutation in the sun and pollution. It’s also an anti-inflammatory, so it calms and hydrates sensitive skin.” (http://www.huffingtonpost.com/2013/06/21/vitamin-e-oil-tips_n_3477654.html) • Vitamin E is both a nutrient and antioxidant, and the oil in its purest form is extremely versatile. Known as tocopherol, it has a light brown/reddish hue and can be found in many skincare products. • ODS says some of its functions can be beneficial. “The mechanisms by which vitamin E might provide this protection include its function as an antioxidant and its roles in anti-inflammatory processes, inhibition of platelet aggregation and immune enhancement.” • Wrinkles: “The Most Effective Vitamin and Mineral Treatments for Everyday Health Problems and Serious Disease, vitamin E oil prevents the formation of wrinkles by blocking free radical damage. It treats wrinkles by boosting collagen production, a connective tissue that keeps skin elastic. Vitamin E oil also treats wrinkles by supporting new skin cell growth and speeding up cell regeneration.” • Brown Spots: “Brown spots on the skin are caused by aging, free radical damage and poor liver function. Vitamin E oil prevents and repairs free radical damage. When applied topically to brown spots on the skin, it helps to lighten and smooth the rough skin by lubricating cell membranes and encouraging cell regeneration.” • Cuticles: “Pure vitamin E oil is also an effective treatment for dry, cracked cuticles. Applying a few drops of vitamin E oil to nails and cuticles helps to rehydrate and smooth them as well as prevent future cracks.” • Rough Skin/Dry Lips: Vitamin E oil provides the skin with necessary moisture as well as antioxidants for intense healing. However, pure vitamin E oil is not ideal as a daily moisturizer because it is so thick and sticky. An intense vitamin E oil bedtime therapy is ideal for concentrated skin healing and preservation. Mix vitamin E oil with olive oil for smooth application and added therapy. Olive oil contains oleic acid, which makes skin more permeable and able to hold in necessary moisture.
Warning/Caution:
• “Vitamin E may be unsafe when taken in high doses, especially for people who have conditions such as heart disease or diabetes. If you suffer from these health issues, do not take doses of 400 IU/day or more.” • “If you are pregnant, nursing or taking any medications, consult your doctor before use. If any adverse reactions occur, immediately stop using this product and consult your doctor. If seal under cap is damaged or missing, do not use. Keep out of reach of children. Store in cool, dry place” • The Mayo Clinic reports that skin reactions, including inflammation or itching, have been reported with vitamin E applied to the skin. Additionally, breakouts can occur due to the additional moisture on the skin. However, Kononov notes that while some skin types are sensitive to vitamin E, it is a rare condition. • You should call your doctor immediately if you develop a skin rash after a vitamin E supplement or skin allergy such as dermatitis. Additionally, you can see an allergist or dermatologist for treatment. • For external use only • Consult your physician prior to using this product it you are pregnant, nursing, taking medication, under 18 years of age or have a medical condition. Discontinue use two weeks prior to surgery. KEEP OUT OF REACH OF CHILDREN.
Research
Selected Vitamin E Example Products
Company Information & Research
My group chose the company name “Glow Up” because it is a modern phrase that is used to describe a women who improves her appearance (similar to a child who “grew up”). We also chose to focus on the beauty aspect of Vitamin E. Initially we only focused on capsules, but after further research we were approved to have a serum as a second option for the form of Vitamin E. The cosmetic purpose of vitamin E lead us to choose appearance-oriented women of all ages as our target audience. We did not simply focus on young women since vitamin E improvements wrinkles and other skin problems that are more common with older women. For research we found similar vitamin E serum and pills and modeled off of the dosage, warnings, and directions. We read articles to compile a list of benefits for both vitamin forms. The most surprising fact we discovered in our research was that vitamin e pills could not improve skin unless the oil was applied directly. This is the reason directions for extracting the liquid from the capsule is included which we modeled from an article.
Visual Research Millbrooke Pharmacy
Visual Research Millbrooke Pharmacy
Pharmacy Observations
I focused on how vitamin E was packaged and noticed that there were not many bottles of vitamin E in pill or oil form. Even large brands such as Nature Made who carry a wide array of different types of vitamins rarely had vitamin E as an option. This made me realize vitamin E is more of a cosmetic or niche vitamin, rather than an essential one sold at a small pharmacy such as Millbrooke. After this realization, I shifted my focus to observing and capturing unique ways bathroom or medical products were packaged. The packages I photographed either inspired me for my own vitamin box, or I felt were more modern, clean, and unique compared to the other majority of similar products.
Visual Research
Other Resources (collection for class)
Type and Word & Image
For these categories of visual research I looked beyond packaging to sources such as posters, fashion advertisements, and typographic designs. I was drawn to images where designers handled the type in a smart and witty way such as the Gravity and “Beauty� posters. I was also interested in scale shifts and limited color palettes.
Visual Research
Other Resources (personal collection)
Vitamin Packages
As I was beginning to design the initial templates I realized I wanted to do more research into welldesigned and visually inspirational vitamin package designs.
Looking back I recognize I was particularly drawn to type based designs with minimal illustration. My affinity to this design style manifested in my final design.
Gill Sans Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Garamond Vitamin E Vitamin E Vitamin E Vitamin E VitaminE Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Baskerville Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Futura Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Helvetica Neue Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Franklin Gothic Vitamin E Vitamin E Vitamin E
Univers Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Trader
Gothic Vitamin E Vitamin E Vitamin E Vitamin E
Didot Vitamin E Vitamin E Vitamin E
Minion Pro Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E Vitamin E
Bodoni Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin Vitamin
Font Exploration
Initial Concepts Logo Exploration
By Glow Up
I initially wanted to create a logo that emphasized the skin improvement qualities of vitamin E because I wanted to minimize the company name. Although I did not keep the “Skin by Glow Up” I did keep the “by Glow Up” in Future Light in a small point size.
Initial Concepts
Concept 1 • B&W • No Images Futura light and Garamond swash
Early Experimentation
Early on I struggled to experiment with a wide range of concept and designs. I was immediately drawn to font pairings such as Futura and Didot. I pushed myself to experiment with scale and this ultimately paid off because the large E was used in my final design.
Initial Concepts
Concept 2 • B&W • No Images Gill Sans light and Didot regular 1/2” TAB TOP OF BOX
BOX TOP OPEN HERE
at Glow Up we want to help you light up your life.
the desire for glowing skin is
ageless
directions
apply 3-5 drops to desired area Best used at night for facial skin
uses
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
contents
Vitamin E Acetate,Safflower Oil 100 IUs per 5 drops (333% daily value)
Skin
is an all purpose moisturizing serum created to keep skin free from the effects of sun, stress, and pollution. A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
Skin
by Glow Up
vitamin e antixoidant serum all natural for external use only keep out of reach of children
2.5 fl oz (74 ml)
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS BOTTOM OF BOX
Company Mission Statement
While I was drawn to simple, clean designs I did not want to leave panels entirely blank. As a result I wrote a mission statement for my group’s company to give myself more text to experiment with on the panels.
Modern women refuse to hide, and you deserve products that are as light and transparent as you
Initial Concepts
Concept 3 • B&W • No Images Gill Sans light and Didot regular 1/2” TAB TOP OF BOX
BOX TOP OPEN HERE
directions 1 capsule by mouth in morning with meals
uses
When ingested, vitamin e is an antioxidant that helps support the immune and cardiovascular system. When externally applied in oil form, softens, moisturizes, and repairs skin
contents
at Glow Up we want to help you light up your life. Modern women refuse to hide, and you deserve products that are as light and transparent as you
100 soft capsules 400 IU per capsule, 1333% daily value Soybean oil, gelatin, glycerin
for external use only keep out of reach of children
V I T A M I N
get the most out of
vitamin e
capsule skin moisturizer
for antixoidant support of cardiovascular and immunue systems
e by glow up
requires
• 3 capsules • needle • 1 tsp olive oil • small dissh or bowl
directions
• lay 3 capsules onto paper towel • poke a hole in each capsule with needle • squeeze liquid from each capsule into bowl • combine and stir all liquid with olive oil • apply to desired skin
100 soft capsules 400 IU all natural
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS BOTTOM OF BOX
Further Exploration of Initial Concepts Concept 1a • Color
Futura light and Garamond swash
ee e
1/2” TAB
GLOW UP DIRECTIONS apply 3-5 drops to desired area Best used at night for facial skin USES moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars CONTENTS Vitamin E Acetate,Safflower Oil 100 IUs per 5 drops (333% daily value)
e
for external use only keep out of reach of children
BOX TOP OPEN HERE
OUR ALL PURPOSE MOISTURIZING SKIN OIL IS CREATED TO KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
SKIN OIL BY GLOW UP
GLOW UP we want to help
3/4 SIZE TO LID SIZE
KNOW
who they are. so you
deserve to know
whats in YOUR
PRODUCTS
a few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
15 DEGREE ANGLE ON ALL TABS
BOTTOM OF BOX
Advancing Two Designs
I chose to progress with this design after the large e package and skin oil received positive feedback compared to the other two designs and the capsule form. I decided to change the outline of the e to a low opacity image because it seemed cleaner and more luxurious, which fits with the skin oil and skin improvement concept.
your
MODERN WOMEN
2.5 fl oz (74 ml)
1/4” GLUE TAB
YOU
LIGHT UP life.
Further Exploration of Initial Concepts Concept 1b • Color
Futura light and Garamond swash 1/2” TAB
GLOW UP DIRECTIONS apply 3-5 drops to desired area Best used at night for facial skin USES moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars CONTENTS Vitamin E Acetate,Safflower Oil 100 IUs per 5 drops (333% daily value)
e BOX TOP OPEN HERE
OUR ALL PURPOSE MOISTURIZING SKIN OIL IS CREATED TO KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
SKIN OIL BY GLOW UP
a few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
for external use only keep out of reach of children
2.5 fl oz (74 ml)
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
BOTTOM OF BOX
Pastel Color Palette
I gravitated towards a pastel color palette because for example the pastel pink I eventually chose for my final mirrors clean, clear, and healthy skin. The pastel green above was an experiment with a different pastel color, but this did not fit with my concept in the same manner that the soft pastel pink did.
a t
GLOW UP
we want to help
YOU
LIGHT UP
your life.
MODERN WOMEN
KNOW
who they are. so you
deserve to know
whats in YOUR
PRODUCTS
Further Exploration of Initial Concepts Concept 3a • Color
Futura light and Garamond swash 1/2” TAB
SKIN OIL VITAMIN E GLOW UP BOX TOP OPEN HERE 2.5 fl oz (74 ml)
AT GLOW UP WE WANT TO HELP YOU LIGHT UP YOUR LIFE.
THE DESIRE FOR GLOWING SKIN IS
AGELESS
directions
apply 3-5 drops to desired area Best used at night for facial skin
uses
moisturze and soften dry skin and cuticles, reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
contents
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
our all purpose moisturizing skin oil is created to keep skin free from the effects of sun, stress, and pollution. a few drops of our all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin aand reduce the appearance of fine lines, wrinkles, and stretch marks.
for external use only keep out of reach of children
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
A Second Option
This is the second design I developed along with the large e design. I was inspired by the purity and cleanness of white or cream wedding invitations and used an image to represent the textured paper I intended to obtain if I proceeded with this design. While there were nice areas of this design such as the handling of the type, this was ultimately not as successful of a design.
GLOW UP
VITAMIN E
SKIN OIL
MODERN WOMEN KNOW WHO THEY ARE. SO YOU DESERVE TO KNOW WHATS IN YOUR PRODUCTS
Further Exploration of Initial Concepts Concept 3b • Color
Futura light and Garamond swash 1/2” TAB
SKIN OIL VITAMIN E GLOW UP BOX TOP OPEN HERE 2.5 fl oz (74 ml)
THE DESIRE FOR GLOWING SKIN IS
DIRECTIONS
apply 3-5 drops to desired area Best used at night for facial skin
USES
moisturze and soften dry skin and cuticles, reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
AGELESS
MODERN WOMEN KNOW WHO THEY ARE. SO YOU DESERVE TO KNOW WHATS IN YOUR PRODUCTS
our all purpose moisturizing skin oil is created to keep skin free from the effects of sun, stress, and pollution. a few drops of theall natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, and stretch marks.
GLOW UP
VITAMIN E for external use only keep out of reach of children
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
A Second Option
A similar version of the second design without the black lines. While this design looked cleaner and more appealing on the screen, the panels looked too empty when the box was made, so the version with the lines was more successful.
AT GLOW UP WE WANT TO HELP YOU LIGHT UP YOUR LIFE.
SKIN OIL
Single Component Explorations Final Concept
Futura light and Garamond swash V I T A M I N
V I T A M I N
V I T A M I N
SKIN OIL
SKIN OIL
SKIN OIL
BY GLOW UP
V I T A M I N
SKIN OIL
BY GLOW UP
BY GLOW UP
BY GLOW UP
DIRECTIONS apply 3-5 drops to desired area Best used at night for facial skin
USES
GLOW UP
GLOW UP
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
CONTENTS Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
eeee eeee DIRECTIONS
DIRECTIONS
DIRECTIONS
D I RECTI O NS
apply 3-5 drops to desired area Best used at night for facial skin
apply 3-5 drops to desired area Best used at night for facial skin
apply 3-5 drops to desired area Best used at night for facial skin
apply 3-5 drops to desired area Best used at night for facial skin
USES
USES
USES
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS
CONTENTS
CONTENTS
CO NTENTS
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
Vitamin E Acetate, Safflower Oil 100 IUs per 5 drops (333% daily value)
at
at
GLOW UP
GLOW UP
we wa nt to he l p yo u
w e w a n t t o h e l p yo u
LIGHT UP your life.
MODERN WOMEN
LIGHT UP
your life.
deserve to know
PRODUCTS
GLOW UP
KNOW who they are. so you
KNOW
whats in Y O U R
whats in Y O U R
whats in Y O U R
deserve to know
whats in Y O U R
at
w e w a n t t o h e l p yo u
KNOW who they are. so you
who they are. so you
GLOW UP
LIGHT UP your life.
MODERN WOMEN
KNOW
at
w e w a n t t o h e l p yo u
LIGHT UP your life.
PRODUCTS
MODERN WOMEN
MODERN WOMEN
who they are. so you
deserve to know
deserve to know
PRODUCTS
PRODUCTS
GLOW UP
V I T A M I N
OUR ALL PURPOSE MOISTURIZING SKIN OIL IS CREATED TO KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION. a few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
GLOW UP
SKIN OIL BY GLOW UP
OUR ALL PURPOSE MOISTURIZING SKIN OIL IS CREATED TO KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION. a few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
WE WANT TO HELP YOU your
LIGHT UP life.
we want t o h e l p yo u
MODERN WOMEN
LIGHT UP your life.
who they are. so you
KNOW
KNOW DESERVE TO KNOW
WH AT I S I N YO U R
PRODUCTS
MODERN WOMEN
who they are. so you DESERVE TO KNOW
whats in Y O U R
PRODUCTS
Experiments
For my exploration of individual design elements I focused on the four areas that had received mixed reviews during the last critique. I struggled the most with the mission statement panel because I was trying to handle the type in a unique way but still use the language I had used across the rest of the package. In regards to the other experiments, the correct choice was often clear after just two or three iterations.
Final Concept Variations Variation 1
Futura light and Garamond swash
Final Decision Making
For these final variations I was deciding on the design of the company mission statement, whether to incorporate the double boxes as an element throughout the package and the logo.
Final Concept Variations Variation 2
Futura light and Garamond swash
Personal Favorite
While it did not make it into my final design, I liked the double boxes around the mission statement in this iteration.
Final Concept Variations Variation 3
Futura light and Garamond swash
Final-ish
This design was created after the critique of the preceding two designs. The only changes between this design and my final are the change of colon on the mission statement panel, the removal of “at,” the addition of a capital w in “we,” and an overall improvement in the type kerning.
Final Concept Variations 3D Mock-Up
Final Color Print Testing
ee e ee e ee e ee e e e e e e ee e ee e ee e ee e e e e e e ee e ee e eee e ee e e e e e 1/2” TAB
1/2” TAB
GLOW UP
GLOW UP
BY GLOW UP
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
BOX TOP OPEN HERE
V I T A M I N
V I T A M I N
SKIN OIL
SKIN OIL
BY GLOW UP
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
BY GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
e for external use only keep out of reach of children
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
BY GLOW UP
BY GLOW UP
We want to help you light up your life.
for external use only keep out of reach of children
GLOW UP CONTENTS vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
BY GLOW UP
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
BY GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
e for external use only keep out of reach of children
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
D IR E C T ION S
USES
e
Modern women know who they are, so you deserve to know what ’s in your products.
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
2.5 fl oz (74 ml)
SKIN OIL
SKIN OIL
BY GLOW UP
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
BY GLOW UP
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
V I T A M I N
SKIN OIL BY GLOW UP
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
e
Modern women know who they are, so you deserve to know what ’s in your products.
for external use only keep out of reach of children
2.5 fl oz (74 ml)
2.5 fl oz (74 ml)
1/4” GLUE TAB
3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
15 DEGREE ANGLE ON ALL TABS
GLOW UP
1/2” TAB
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
Modern women know who they are, so you deserve to know what ’s in your products.
1/4” GLUE TAB
GLOW UP
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
for external use only keep out of reach of children
3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
BOX TOP OPEN HERE
V I T A M I N
V I T A M I N
apply 3-5 drops to desired area best used at night for facial skin
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
1/4” GLUE TAB
3/4 SIZE TO LID SIZE
GLOW UP
BOX TOP OPEN HERE
BY GLOW UP
for external use only keep out of reach of children
2.5 fl oz (74 ml)
1/2” TAB
BY GLOW UP
We want to help you light up your life.
Modern women know who they are, so you deserve to know what ’s in your products.
15 DEGREE ANGLE ON ALL TABS
SKIN OIL
GLOW UP
We want to help you light up your life.
3/4 SIZE TO LID SIZE
V I T A M I N
V I T A M I N
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
e
Modern women know who they are, so you deserve to know what ’s in your products.
2.5 fl oz (74 ml)
1/4” GLUE TAB
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
e
1/2” TAB
SKIN OIL
GLOW UP
for external use only keep out of reach of children
2.5 fl oz (74 ml)
BOX TOP OPEN HERE
SKIN OIL
BY GLOW UP
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
GLOW UP
GLOW UP
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
Modern women know who they are, so you deserve to know what ’s in your products.
15 DEGREE ANGLE ON ALL TABS
V I T A M I N
V I T A M I N
CONTENTS
V I T A M I N
SKIN OIL
1/4” GLUE TAB
1/2” TAB
SKIN OIL
We want to help you light up your life.
GLOW UP
DIR E C T ION S
e
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
3/4 SIZE TO LID SIZE
BOX TOP OPEN HERE
V I T A M I N
BY GLOW UP
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
GLOW UP
1/2” TAB
BY GLOW UP
BY GLOW UP
D IR E C T IO N S
apply 3-5 drops to desired area best used at night for facial skin
1/4” GLUE TAB
15 DEGREE ANGLE ON ALL TABS
SKIN OIL
SKIN OIL
SKIN OIL
for external use only keep out of reach of children
2.5 fl oz (74 ml)
GLOW UP
apply 3-5 drops to desired area best used at night for facial skin
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS
Modern women know who they are, so you deserve to know what ’s in your products.
1/4” GLUE TAB
3/4 SIZE TO LID SIZE
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
BOX TOP OPEN HERE
V I T A M I N
V I T A M I N
SKIN OIL
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
e
Modern women know who they are, so you deserve to know what ’s in your products.
2.5 fl oz (74 ml)
1/4” GLUE TAB
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
BOX TOP OPEN HERE
V I T A M I N
V I T A M I N
SKIN OIL
GLOW UP
GLOW UP
BOX TOP OPEN HERE
V I T A M I N
SKIN OIL DIR E C T ION S apply 3-5 drops to desired area best used at night for facial skin
1/2” TAB
GLOW UP
1/2” TAB
GLOW UP
GLOW UP
1/2” TAB
1/2” TAB
1/2” TAB
GLOW UP
GLOW UP
GLOW UP
GLOW UP
BOX TOP OPEN HERE
BOX TOP OPEN HERE
BOX TOP OPEN HERE
BOX TOP OPEN HERE
V I T A M I N
SKIN OIL BY GLOW UP
DIR E C T ION S apply 3-5 drops to desired area best used at night for facial skin
USES moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
e for external use only keep out of reach of children
1/4” GLUE TAB
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
V I T A M I N
V I T A M I N
SKIN OIL
SKIN OIL
BY GLOW UP
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
BY GLOW UP
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
e
Modern women know who they are, so you deserve to know what ’s in your products.
2.5 fl oz (74 ml)
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
D I R EC T ION S
apply 3-5 drops to desired area best used at night for facial skin
USES
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CON T E N T S
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
Modern women know who they are, so you deserve to know what ’s in your products.
for external use only keep out of reach of children
2.5 fl oz (74 ml)
e
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
SKIN OIL
BY GLOW UP
D IR E C T ION S
apply 3-5 drops to desired area best used at night for facial skin
BY GLOW UP
USES
moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
CONTENTS
vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
e
Modern women know who they are, so you deserve to know what’s in your products.
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
V I T A M I N
SKIN OIL BY GLOW UP
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
Modern women know who they are, so you deserve to know what ’s in your products.
for external use only keep out of reach of children
for external use only keep out of reach of children
2.5 fl oz (74 ml)
2.5 fl oz (74 ml)
1/4” GLUE TAB
3/4 SIZE TO LID SIZE
3/4 SIZE TO LID SIZE
GLOW UP
SKIN OIL
V I T A M I N
1/4” GLUE TAB
15 DEGREE ANGLE ON ALL TABS
GLOW UP
BY GLOW UP
GLOW UP
3/4 SIZE TO LID SIZE
15 DEGREE ANGLE ON ALL TABS
V I T A M I N
SKIN OIL
BY GLOW UP
1/4” GLUE TAB
3/4 SIZE TO LID SIZE
V I T A M I N
V I T A M I N
SKIN OIL
15 DEGREE ANGLE ON ALL TABS
15 DEGREE ANGLE ON ALL TABS
GLOW UP
GLOW UP
The printer I wanted to use desaturated my box and added a lot of cool blue to the light pink color. Thus I had to do color tests to maintain the pastel pink I desired. I also had to change the left and right panel e’s to a low opacity shade of the pink rather than a low opacity shade of black.
Final
3D Mock-Up
Final
Printer Color Calibrated Version
ee e e e
1/2” TAB
GLOW UP
BOX TOP OPEN HERE
V I T A M I N
SKIN OIL BY GLOW UP
DIR E C T ION S apply 3-5 drops to desired area best used at night for facial skin
USES moisturze and soften dry skin and cuticles reduce fine lines, wrinkles, stretch marks aid in healing of sunburn and scars
CONTENTS vitamin e acetate, safflower oil 100 IUs/5 drops (333% daily value)
e for external use only keep out of reach of children
1/4” GLUE TAB 3/4 SIZE TO LID SIZE
KEEP SKIN FREE FROM THE EFFECTS OF SUN, STRESS, AND POLLUTION.
V I T A M I N
SKIN OIL BY GLOW UP
GLOW UP
We want to help you light up your life.
A few drops of the all natural vitamin e antixoidant oil will moisturize and soften dry, rough skin and reduce the appearance of fine lines, wrinkles, stretch marks, and scars.
Modern women know who they are, so you deserve to know what ’s in your products.
2.5 fl oz (74 ml)
15 DEGREE ANGLE ON ALL TABS
GLOW UP
Final
Template Design Futura light and Garamond swash
In Conclusion
The package of vitamin E skin oil is designed to feel clean, fresh, and spotless, just as women want their skin to feel.