a portfolio (2017)

Page 1



hi

it’s asyifa


ďŹ rst thing ďŹ rst my full name is Asyifa Nabila Aufalida born in Jakarta June 15, 1996 majoring DKV - New Media at Binus University.


2013

Chief of Pentas Seni PROTEKSI 24 Event Staff of LDK OSIS SMA Negeri 85

2014 - 2015

Event Staff of HIMDKV Binus

2015

Workshop Photography by Binus Event Staff of Expo “Discopia” Finance Staff of TKH “Bartramp” Public Relations of TKH “Bartramp” Event Staff of Makrab 16 “Halooha”

2016

Treasurer of HIMDKV Binus Event Staff of LDK HIMDKV Binus Workshop Reimagining Blue Bird by Idea Fest (Shift) Think

2017

Copywriter Marketing of Plaza Desain “Esensi” Internship Graphic Designer at ibrand Branding Consultant Freelance Graphic Designer


Ai Ps Id Ae


concept editorial branding layouting campaign photography web/ui design


ďŹ ll the blank _ _ _


yep, it works!

_ _ _from 2015 to 2017


Odziez

01

Odziez Odziez (means clothing in Polish) is a coffee table book that describes the

Field

Editorial Design

Because its intended for kids, I made this book colorful with illustrations and

Tools Used

InDesign, Ai

clothes for a charity, and I also include the packaging for the clothes. pictures to make it more attractive.

Editorial

Phase Year

Assignment 2015


Odziez

02

Editorial


Plants Magazine

03

Plants Magazine In this assignment, our class have been asked to make a magazine about plants, and I took cactus as the main topic because its unique and quite interesting.

Field

Editorial Design

Tools Used

InDesign, Ai

Phase Year

Editorial

Assignment 2015


Plants Magazine

04

Editorial


Ancol

05

Ancol In this assignment I re-branded the logo of Ancol which is a tourist attraction in

Field

Branding

The logo also applied on stationaries, and promotion or campaign.

Tools Used

Ai, Photoshop

Indonesia to make it more attractive--thats the reason why I used bright colors.

Brand Identity

Phase Year

Assignment 2016


Ancol

06

Brand Identity


Ancol

07

Brand Identity


Ancol

08

Brand Identity


Tokcir

09

Tokcir Stationery Tokcir is a stationery shop that sells items for sport, hobbies, and office. The

Field

Brand Identity

accordance with it.

Tools Used

Ai, Photoshop

keywords for Tokcir is well equipped and modern, so I made the object in

Brand Identity

Phase Year

Assignment 2016


Tokcir

10

Brand Identity


Opick

11

Opick; Semesta Bertasbih Re-designing an album of well known Indonesian religious singer,

Field

Packaging

Islam can make the world into a better and more beautiful place

Tools Used

Ai, Photoshop

Opick; Semesta Bertasbih. The concept that I use must explicitly show how

Packaging

Phase Year

Assignment 2016


Opick

12

Packaging


Zoom Bold

13

Zoom Bold Creative team from ibrand and I were asked from PT. Nojorono to make a logo

Field

Packaging

target is for lower-class society.

Tools Used

Ai, Photoshop

and also the packaging for their new ciggerates product; Zoom Bold and their

Packaging

Phase Year

Unpublished 2017


Zoom Bold

14

Packaging


Mustika Puteri Parfume

15 gne

mist colo

mis

ne t colog

logne

mist co

gne

lo mist co

ne t colog

mis

gne

mist colo

Mustika Puteri Parfume Mustika Puteri is a company that produces beauty product specialized for teens

Field

Packaging

variant alternative products Mustika Puteri “Fashionista� perfumes.

Tools Used

Ai, Photoshop

in Indonesia. The brief from my creative director for this project is to make 6

Packaging

Phase Year

Unpublished 2017


Sate Pancake

16

Sate Pancake Sate Pancake is a unique bussiness that sells pancake-shaped satay. I design the

Field

Branding

have been provided.

Tools Used

Ai, Photoshop

banner, catalogue, and flyers with appealing colors which match the logo that

Phase Year

Published 2016

Branding


Misee

17

Misee Misee is an paid online service that allows users to watch Indonesia indie

Field

UI/UX

connect with the content creators.

Tools Used

Ai

movies, everytime, everywhere. Misee is also a community for creative folks to

UI/UX

Phase Year

Assignment 2016


Misee

18

UI/UX


Misee

19

UI/UX


Misee

20

UI/UX


ibrand Website

21

ibrand Website I was asked to make alternatives design for ibrand’s website to replace their old website design. So I made the design more modern than the old one.

Field

UI/UX

Tools Used

Ai, Photoshop

Phase Year

UI/UX

Unpublished 2017


ibrand Website

22

UI/UX


Lastrek Indonesia

23

Lastrek Indonesia Lastrek Indonesia is a company that launches urban electric bike designed for

Field

Campaign

campaign Lastrek.

Tools Used

Ai, Photoshop

urban society. The brief obtained is to make social media content and

Campaign

Phase Year

Published & Unpublished 2017


Lastrek Indonesia

olor..... c r u o y e B

RED IS

E V A BR

24

lor.....

o Be your c

E U L B IS M L A C

Campaign


Lastrek Indonesia

25

Campaign


Lastrek Indonesia

26

Campaign


Bantu Ia Menggapai Cita

27

Bantu Ia Menggapai Cita Its a campaign about education in Indonesia. The idea is that we should take 9 years of education to reach our dream.

Field

Campaign

Tools Used

Ai, Photoshop

Phase Year

Campaign

Assignment 2016


POP! Your Beauty

28

POP! Your Beauty Its the campaign about LA Matte Lipstick. The concept is adjust the color of the lipstick--thats all about fun and bright.

Field

Campaign

Tools Used

Ai, Photoshop

Phase Year

Assignment 2016

Campaign


2016

29

Illustration


2016

30

Illustration


you also can say hi. p : 085714 422 480 e : aufalida@outlook.com a : Jl. Mawar III No.8 Ciledug, Tangerang




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