CLASSIFIED
a
collection of
works
Batch No.
Category:
001 DESIGN PASSION COLLECTION
by
a
No. 001
This portfolio b
Issued: Feb 22
belongs to
Name
:
Aurellia Anastacia
D.o.B
:
20 January 2002
:
aurelliaal3@gmail.com
Address :
Jalan Maple Timur 2 Blok CC , Summarecon Bekasi, Jawa Barat
EDUCATION
20 1 7
20 1 9
Sekolah Victory Plus Sciene Major
20 1 9
20 23
BINUS Northumbria School of Design Graphic Design and New Media
EXPERIENCE SADARI SEDARI - Pasar Raia 2.0 Documentation Team October - December 2019
FUSE
Documentation Team December 2019 - March 2020
KAWAN BHINNEKA May - December 2021
CAMERA IN ACTION (CIA) - BINUS Secretary December 2020 - Present
HI FEAR CLUB
Graphic Designer May 2021 - Present
BINUS International Student Mentor September 2021 - Present
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
About:
She is driven by creating visuals that gives impact and solution to its audience. She loves to experiment with new ways & techniques of visual.
SKILL SET
HARD SKILLS - Editorial - Branding - Typography
- Product Photography - Fashion Photography - Videography
SOFT SKILLS - Fast Learner - Detail Orianted - Adaptive
- Basic Motion Graphic - Illustration - Social Media
LANGUAGE - Able to work in team - Love to explore new things, & techniques
- Indonesian (Native) - English (Fluent)
INTEREST
SIGNATURE
Aurellia A 5
table of content
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
No.
1
Page
Title Branding
8
Admier Personal Branding: Aurellia
2
3
4
14
Editorial Paul Rand: Everything is Design
18
Archipelago Magazine
20
Composting Infographic
22
Illustration Goo-N-Doo
24
Childrens Book: More of Me to Love
28
Photography Dear Me Product Photography
30
Bottle Photography
32
Pallma Urahara
34
CLASSIFIED
7
A COLLECTION of WORKS
8
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
ADMIER
Year
2021
Type
Branding
Brief
Admier is local beachwear brand that is all about generalizing the design on beachwear for all female body sizes that all women have the right to get the same treatment, one of which is about clothing. The objective focuses on showing the breeze of the beach and the inclusivity the brand has to offer in a simple yet distinctive way.
Solution
Admier’s brand mark strongly represents the wide range of design and size inclusivity that the brand offers to the market through the variations of font, size and modifications made in the logotype and brand look.
9
A COLLECTION of WORKS
BRAND PHILOSOPHY
ADMIRE
ADMIRER
ADMIER
a word play coming from “Admire” or “Admirer”, which aims to make the audience aware and remember that they are admired, regardless of their body sizes.
LOGO PHILOSOPHY
+
= when the ocean breeze meets diversity and versatility
BRAND COLOR PALETTE
10
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
BRAND SUPERGRAPHICS The supergraphics are made out of elements of shape that has been modified to fit the brand personality. The shapes are inspired by the diverse body type and shapes that can be found among women, such as hourglass, inverted triangle, round, triangle, rectangle shaped. A common element related to the beach such as sun setting is also included in the supergraphics. The shapes would be combined and form a series of pattern.
round body shape
a person with triangular body shape
rectangled body shape
hourglass body shaped curve
sun setting
body curve
PATTERN VARIETY
11
A COLLECTION of WORKS
BRAND PHILOSOPHY
ADMIRE
ADMIRER ydob ssalgruoh depahs
epahs ydob ADMIER
ralugnairt htiw nosrep a
evruc
a wordeplay pahs coming ydob dnufrom or “Admire” or “Admirer”, which aims to make the audience aware and remember that they are admired, regardless of their body sizes.
LOGO PHILOSOPHY
evruc ydob
+
gnittes nus
ydob delgnatcer epahs
= when the ocean breeze meets diversity and versatility
BRAND COLOR PALETTE
10
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
BRAND SUPERGRAPHICS The supergraphics are made out of elements of shape that has been modified to fit the brand personality. The shapes are inspired by the diverse body type and shapes that can be found among women, such as hourglass, inverted triangle, round, triangle, rectangle shaped. A common element related to the beach such as sun setting is also included in the supergraphics. The shapes would be combined and form a series of pattern.
PATTERN VARIETY
11
A COLLECTION of WORKS
14
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
PERSONAL LOGOTYPE
Year
2021
Type
Branding Typography
Brief
The objective the project is to design a personal logotype that represents our personality or favorite activities/things.
Solution
The logotype represents a friendly and cheerful personality of mine. The qualities are depicted through modified elements in the letter ‘e’ that became a smile and winking face made with parts of “e”, which create a signature characteristic to the logotype.
15
A COLLECTION of WORKS
18
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
PAUL RAND: EVERYTHING IS DESIGN!
Year
2021
Type
Editorial
Brief
The objective of the project is to create a 3-spreads magazine design on chosen graphic designer while adopting their design styles.
Solution
The black and white pictures & Paul Rand’s simple yet loud works with basic shapes, help in order to convey the simple part of him and his everlasting designs. While as the playfulness and fun will be conveyed through the color palette chosen and the organic shapes/illustration from Rand’s work in a scattered position.
*Article & Photo credited to its rightful owners
19
A COLLECTION of WORKS
20
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
ARCHIPELAGO
Year
2021
Type
Editorial School Project
Brief
Archipelago is an Indonesia focus travel magazine. It aims to unleash the beauty of the biggest archipelago in the world. Inside it unravels the nature beauty, locals, culinary & everything culture related.
Solution
With the aim of raising awareness in order to preserve our rich and diverse culture, the layout style of the magazine is minimalistic to attract targeted audience with a touch of traditional.
*Article & Photo credited to its rightful owners
21
A COLLECTION of WORKS
22
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
Composting: A Guide to a Sustainable way of Waste Management
Year
2021
Type
Editorial / Infographic School Project
Brief
The objective of this project is to create an environmental issue related infographic. I realize how much food waste we produce and wanted to bring the topic to the public and raise the awareness.
Solution
The infographic presents composting, as a sustainable way of waste management. The infographic informs the data statistics of our waste, how they are managed and the solution we can do to minimize it alongside simplified illustration.
23
A COLLECTION of WORKS
24
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
Goo-N-Doo Packaging
Year
2021
Type
Packaging School Project
Brief
The objective of the project is to design a solution to a problem we face through a packaging.
Solution
I choose a traditional game I used to play when I was little, gundu/kelereng. The packaging is an illustrated box with window that aims to enhance the game benefits to its full potential.
25
A COLLECTION of WORKS
DESIGN OBJECTIVE The main vision towards the packaging is to be straight-forward and functional. I was inspired by the benefits of marbles which train children’s motoric skills and was fully inspired by a sensory bin, a method often used nowadays to help train and improve children’s motoric and sensory skills. Hence, the packaging can help enhance marbles benefit to its fullest!
STRUCTURE A 10.5 x 10.5 cm hard cardbox layered with lin material paper and secure with a magnet. To top it off, above there will be a plastic window where targeted audience will be able to take a glimpse at the product without having to open the packaging first.
DESIGN STRATEGY
FUN VIBRANT
COLORFUL
26
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
closer look
ations to the illustr
27
A COLLECTION of WORKS
DESIGN OBJECTIVE The main vision towards the packaging is to be straight-forward and functional. I was inspired by the benefits of marbles which train children’s motoric skills and was fully inspired by a sensory bin, a method often used nowadays to help train and improve children’s motoric and sensory skills. Hence, the packaging can help enhance marbles benefit to its fullest!
STRUCTURE A 10.5 x 10.5 cm hard cardbox layered with lin material paper and secure with a magnet. To top it off, above there will be a plastic window where targeted audience will be able to take a glimpse at the product without having to open the packaging first.
DESIGN STRATEGY
FUN VIBRANT
COLORFUL
26
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
closer look
ations to the illustr
27
A COLLECTION of WORKS
28
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
MORE OF ME TO LOVE
Year
2020
Type
Illustration
Brief
The objective was to create an 8-page full illustrated children’s book.
Solution
More of Me to Love is a children bedtime story written by Jade Maitre. It is about a chubby girl who sees light in life despite her body shape. She always remembers what her mom said to her and about her that “There’s more of me to love” when people tend to comment on her body.
*Story credited to its rightful owners
29
A COLLECTION of WORKS
30
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
Dear Me Beauty Lip Product
Year
2020
Type
Product Photography / Ads Photography
Brief
The objective of the project was to create a series of commerical photographs, the product itself and product with model, of our chosen products
31
A COLLECTION of WORKS
32
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
Bottle Photography
Year
2020
Type
Product Photography
Brief
The objective of this project the project is to practice lighting techniques in capturing transparent objects.
33
A COLLECTION of WORKS
34
BRANDING EDITORIAL ILLUSTRATION PHOTOGRAPHY
Title
Pallma Dessin Urahara Collection
Year
2021
Type
Fashion Photography
Brief
The objective of this project the project is capture catalogue style and editorial fashion photography for our chosen brand.
35
City:
JKT