Award-winning jewellery designer Guðbjörg Kristín Ingvarsdóttir is the name behind the unique Icelandic jewellery brand Aurum. The company is located in the lively city center of Reykjavík. Aurum’s jewellery pieces are notable for their fine detail and delicate nuances that gives them a feminine touch but at the same time a light, modern appearance. The inspiration for their shapes is taken largely from Icelandic nature.
tut
ttu TUTTU collection: Tuttu is created from the hooves of Greenlandic reindeer and from silver. The black and white jewellery is soft and slightly ruffled, yet also pointed and sharp. Tuttu is unique and the lines in the silver are rounded but definite. On the black and white textured surfaces you can detect a soft line that tells us a story about the reindeer’s adventures.
la
ax
Lax collection: Lax seems to be made up of innumerable threads that weave and connect like a musical composition. The heart-shaped form is inspired by the tail, and the texture is rough yet glowing, reminding us of the precious beauty of Icelandic nature.
nano
nook NANOOK collection: Nanook is delicate - light but strong, inspired by the Greenlandic polar bears and their paws. It evokes the movement of the bear as she pads over the thin ice, placing each paw precisely and deliberately. Nanook is white and has fragile lines that reveal the tension in every step.
rav
ven Raven collection: Raven is majestic, with feathers that are soft as silk but which still exert a magnetic pull. He evokes curiosity and attracts attention, but is also finicky and slightly mysterious. Raven stands guard around himself and those around him. Despite the beautiful and slightly delicate form of the feathers, his claws are curved and powerful, reflecting the strength that Raven possesses.
falc
con Falcon collection: The falcon is closely interwoven with Iceland’s history and its battle for independence and freedom. It carries strength and determination. The falcon springs from Icelandic nature. It not only adapts to the forces of nature, but also meets them head-on with a diligence and determination. Although the wind may ruffle its feathers, the falcon remains dignified.
swa
wan Swan collection: The shapes of the Swan are aristocratic, while also incorporating softness and movement. Delicate threads and strong lines create a unified whole, inspired by Iceland’s nature. In the Swan, feminine lines meet masculine strength, and together they create powerful yet flexible forms.
BankastrĂŚti 4 I 101 Reykjavik I Iceland I tel: +354 551 2770 I www.aurum.is instagram.com/aurumjewellery
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