Passports to Recovery

Sydney’s Qudos Bank Arena has been used as a mass vaccination centre for HSC students.

Nigel Benton explains how vaccines have to play a key role in industry recovery

Given the impact of COVID-19 over the past 16 months on all areas of the leisure industry, the move towards industry recovery is surely happening too slowly.

Ongoing outbreaks and the all-to-frequent reimposition of lockdowns (particularly in Victoria) and the fears of new lockdowns and restrictions on activity make it very different for consumers and most sectors to plan.

In terms of public health, Australia and New Zealand are widely acknowledged to have handled last year’s outbreaks of the Coronavirus pandemic well. Helped by geographical isolations and the geography of being large islands, overall deaths (and deaths per million) were among the lowest in the world.

By contrast, both country’s vaccination programs (and particularly Australia’s) has been slow to roll out and inconsistent, leaving the nation behind other leading economies in approaching a full vaccinated population.

Assuming vaccinations are effective against all COVID strains, it is the bulk of the population being vaccinated that will drive a full reopening of the economy and consumer confidence to return to their pre-Coronavirus patterns of behaviour.

As Sally McManus, Secretary of the Australian Council of Trade Unions, explained in June, the nation’s health and economic recovery won’t be secured while the vaccine rollout stalls.

Speaking over concerns about the speed of the vaccines rollout and the effectiveness of the Federal Government’s communication campaign, McManus stated “we will never be in a position where we can have certainty about the future ... until we speed up this vaccines rollout.

“At the moment it’s extremely slow and it’s one of the main things that will hold us back in terms of jobs and in terms of recovery.” Getting the Information Out As of 7th June, the Therapeutic Goods Administration (TGA) introduced arrangements to facilitate the communication of information about approved COVID-19 vaccines which permit health professionals, businesses and media outlets to develop their own materials about TGA-approved COVID-19 vaccines. They also permit the offer of a range of rewards to people who have been fully vaccinated under the Government’s COVID-19 vaccination program.

Surely being proactive in this, is a key role for leading employers and industry bodies?

Commenting on this, Wayne Middleton, a leading risk management consultant and Managing Director of Reliance Risk, explained “the TGA’s announcement provides more clarity for Australian businesses in communicating and potentially incentivising their staff to get vaccinated.

“As has become increasingly apparent following Melbourne’s most recent outbreak and lockdown, that the whole country is still potentially vulnerable to outbreaks. Mass gatherings will always be one of the most affected industries until a high percentage of the entire population is vaccinated.

“Expert advice suggests that we have a way to go before global infection rates are under control, and as the virus continues to mutate, and in some cases become more transmissible amongst some populations we thought were previously unaffected, such as children; large scale vaccination appears the only pathway to realistically navigate out of this.

“Vaccination Policy is complicated in that it raises many legal, moral and social issues. The TGA’s announcement, however, helps businesses to promote its importance to its people and share the public information messaging.”

Vaccine Passports The European Union has already signed into law digital COVID-19 passports, the first of their kind, allowing the 27 nation members to open their borders for travel during the peak holiday months of the Northern Hemisphere summer. The certificates will allow citizens to prove their vaccination status, if they’ve previously been infected with the virus or had a polymerase chain reaction (PCR) test 72 hours before travelling.

The World Travel and Tourism Council welcomed this, saying initiatives of this type could unlock the door to international travel.

WTTC Senior Vice President, Virginia Messina advised that the “WTTC welcomes the agreement reached on the EU Digital COVID Certificate, which has now been given the green light by all member states.

“This new certificate could be the key to unlocking international travel and save thousands of businesses and millions of jobs across Europe and beyond.”

Dr Taleb Rifai, Chairman of the International Tourism and Investment Conference (ITIC) and former Secretary General of the United Nations World Tourism Organization (UNWTO), has gone further, saying international travel will not return to any semblance of normality until the whole world is vaccinated against Covid-19.

Speaking at the 2021 Arabian Travel Market in Dubai, Dr Rifai stated “countries can’t keep doing their own thing on their own. It’s not going to work.

“It will take the world five years for 70% of the population to be vaccinated. No travel is going to start until the whole world is vaccinated. You cannot have Europe vaccinated and Africa not vaccinated.

“It’s a matter of how equal we are. The new world is going to be much more equitable, a much more sustainable world for sure.”

Back in March, Qantas Chief Executive, Alan Joyce suggested that governments around the world will insist on Coronavirus vaccines for travellers when international borders reopen.

In an interview with the BBC, Joyce advised that “governments are going to insist” on vaccines for international travellers as “a condition of entry”.

And with Coronavirus vaccines seen as crucial to reviving an industry that saw worldwide passenger numbers fall 75.6% last year, Joyce suggested that if governments don’t demand vaccinations, airlines should enforce its own policy.

Vaccination for entertainment and sport Beyond this, vaccines may also apply to domestic and nonflying related activities.

While the turn of the year saw theatre productions in Sydney and Brisbane lead the world in (now reversed) venue reopenings and COVIDSafe patron access, the same has not applied to live music.

When Bruce Springsteen laid down strict rules that attendees of his Springsteen on Broadway show in New York would have to prove they have received COVID-19 vaccinations it made headlines around the world.

However, now it appears Australians could be banned from concerts, festivals, performing arts and sporting venues unless they get vaccinated under a ‘no jab, no entry policy’ being suggested by promoters and venue owners.

Promoters Live Nation, Chugg Entertainment and Andrew Macmanus, along with Melbourne theatre operator Marriner Group, are reported to be backing the introduction of ‘vaccine passports’ that could be trialled as soon as enough of the population are inoculated to make it viable.

Those backing vaccine passports argue they “are essential for the survival of the music and arts industry”.

Advising that ‘no jab, no entry’ policies have been “very

Veteran rock band Kiss are set to tour in the last quarter of the year. effective” overseas, Live Nation Asia-Pacific President, Roger Field commented “we need to work with government and start trialling these and other initiatives here in order for the industry to get back on its feet.”

Veteran promoter Michael Chugg also believes vaccination is the only way out of the pandemic for an industry trying to stay afloat as tours face weekly cancellations or rescheduling, adding “vaccine passports need to happen.

“Unless everyone comes together on this, we’re just going to keep dealing with this crap.”

In January, when Australian Prime Minister Scott Morrison claimed that four million doses of the Coronavirus vaccine would be administered by 31st March - a target which it has fallen well short of - live music operators began to plan for activity from the second quarter of the year.

Such planning was massively impacted when Bluesfest was shut down - with just one day’s notice - prior to the Easter weekend, sending a warning to every single live music event in Australia that it would be at risk of sudden shut down if Coronavirus cases in areas were deemed a risk.

While Bluesfest has been rescheduled, then effectively cancelled for the year, massive pressure applies when planned international tours are considered.

With major international acts seen as key to filling Australia’s larger venues, TEG Chief Executive Geoff Jones (pictured below) has backed the return of major tours in the final quarter of 2021, already selling around hundreds of thousands of tickets for Guns N’ Roses, Kiss and Keith Urban across 20 or so performances in Australia and New Zealand in the final quarter of 2021.

Speaking in May, he advised that “my worst nightmare is that something happens and we can’t do all the dates.”

TEG, as Jones explained, had been “trying extraordinarily hard” to work with all states to ensure the concerts go ahead, Jones explained that for each of the tours they would be bringing smaller touring parties, all involved would be vaccinated, they would arrive and travel across Australia by private jet and that they would be subject to a regime of testing with all involved being tested every second day.

When looking back at when the tours were first planned at the end of last year, he recalled “we thought there’d be a sense of normality by then”, adding that he expects a huge spike in Australians getting vaccinated as the year progresses, adding “with that will come confidence in public health officials having more leniency over people coming in from overseas who have been vaccinated as well.”

However, at the time of writing, it appears these tours many well be postponed to next year, although this has yet to be confirmed. Nigel Benton is Publisher of Australasian Leisure Management.