Looking to the Future of Events

Ungerboeck wraps up a year of unprecedented growth and innovation

At the end of 2020, Ungerboeck, the world’s leading event management software provider, unveiled the ‘We Will Event Again’ campaign. The video series reflected on the difficulties venues and event professionals experienced during the global pandemic and highlighted how the event industry adapted to create and deliver new event experiences.

One year on from that video and after several false starts, the event industry is ready to meet the pent-up demand for inperson events.

As Ungerboeck President and Chief Executive, Manish Chandak said in late 2020 with words that are still relevant, “never has our industry lived through such challenging times”, adding “the bounce back will be huge, and we will be there to support the industry and help our customers make up for the lost revenue, lost time, and lost connections.

“We will meet again, we will exhibit again, we will conference again, we will cheer again, and we will event again.”

True to Chandak’s words, Ungerboeck has acquired Priava, a cloud-based venue and event management system with a wide portfolio of global customers. This acquisition provides a platform to accelerate industry innovation and add more value for customers all over the world.

Ungerboeck has undergone a period of rapid international growth. Acquiring Priava with its strong representation in Australia, New Zealand, and the United Kingdom, gives the US-based Ungerboeck an even greater international presence.

Priava Group Chief Executive, Tom Gleeson explained “this is an extremely exciting moment in Priava’s history.

“In joining forces with Ungerboeck, we will build on the momentum we have created and work together to deliver stateof-the-art venue and event management solutions to drive the industry forward.”

Fred Lazzerini, Ungerboeck Senior Vice President, International.

Customers can keep using the products and services they currently use without interruption with both Ungerboeck and Priava continuing to support all existing customers with the same focus on success. As the product teams come together, customers can look for exciting new offerings that add value to their event business.

Chandak noted “our goal is to have the breadth and scale to serve the industry better.

“We welcome the Priava team to the Ungerboeck family. Together, we can rapidly develop the kinds of innovative solutions needed to succeed in the post-pandemic world.”

Fred Lazzerini, Ungerboeck Senior Vice President, International, explained “this acquisition accelerates our objective to grow internationally. We’re bringing in more venues in the Ungerboeck community, and adding staff in Australia, India, and the UK.

“By combining resources, we can support event professionals with a higher level of efficiency and expertise. Current and future customers can expect faster industry growth, rapid innovation, more product offerings, and additional resources designed to better serve the event business.”

Before being promoted to his current position earlier this year, Lazzerini had been Ungerboeck’s Managing Director, Asia-Pacific, since 2011. In his new role, Lazzerini will oversee sales and delivery for all Asia-Pacific, Europe, the Middle East,

and Africa markets. He has been tasked with driving the growth of Ungerboeck activities and the company’s ongoing focus on customer success.

Lazzerini has over 20 years of experience in the events industry, first working for the technology branch of GL Events, a major venue and exhibition management company based in France. He then went on to hold a variety of roles with Ungerboeck, providing and delivering event technology solutions to customers throughout the region.

Chandak went on to say “I am looking forward to Fred taking on the reigns of international leadership and growth for Ungerboeck.

“His deep experience in the industry and strategic thinking will be a great asset to our customer base.”

In addition to Lazzerini’s new role, Ungerboeck announced other recent hires and promotions to its global executive leadership team.

Chandak added “we are thrilled about the post-pandemic growth of the events industry, and we are preparing our team to support that growth.

“I am very excited to announce our expanded leadership team. This leadership team truly embodies our values and is ready to serve our customers and lead the industry with expertise and innovation.”

The new roles and key appointments include Ryan Morrow - Chief Financial Officer, Mike Cameron - Vice President of People and Culture, Jennifer Diebling - Vice President of Marketing, and Joe White - Vice President of Product Development.

And finally, to round out a year of tremendous growth and good fortune, Ungerboeck was recognised in November for delivering the Best Venue Booking Solution at the 2021 Event Technology Awards in London. The company received the firstplace accolade after its debut as one of the finalists on the 2021 short list in the annual award series that recognises the most useful and innovative event technology solutions in the global event industry. About Ungerboeck Ungerboeck provides industry-leading event and venue management software to over 50,000 users in over 50 countries around the world, empowering the people that bring people together. Its comprehensive platform offers event professionals leading-edge Software as a Service (SaaS) technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Founded in 1985, Ungerboeck is headquartered in the United States, with regional presence in Australia, New Zealand, Mainland China, Hong Kong, Singapore, Germany, France, Mexico, and England. For additional information about Ungerboeck, contact Bec Rose at +61-7-3359-7919 or email bec.rose@ungerboeck.com.