TNW Australia off ers Secondary Spend Solutions

TNW Australia offers secondary spend solutions

Founded in 1983 with the goal of supplying the novelty gift industry with innovative toys, gifts, and accessories, TNW Australia offers a range of solutions to drive secondary spending in amusement centres, theme parks, art galleries and museums, bowling centres, laser tag venues, children’s play centres, cinemas and entertainment venues, coin-op amusements, swim schools, wildlife parks, zoos, and aquariums with a massive range of new and fun products that offer excellent value for money.

TNW Australia’s products are also used as prizes at carnivals and fetes.

TNW’s product ranges include balls, slimes, sensory and fidget toys, outdoor and activity toys, water toys, growing toys, art and craft items, Easter, fashion accessories, gifts, plush, key chains, lanyards, light up toys, novelty toys, die-cast cars, educational toys, stationery, stickers, tattoos, and wooden and classic toys.

Experts in the supply of innovative toys, gifts, and accessories, the business is owned and operated by Chris and Jane Noel and continues a family tradition in the novelty toy business started by Chris’ grandfather, Tony Faiella, in the 1920s on the showgrounds of Australia.

After 39 years in the business, TNW Australia is now one of Australia’s biggest novelty and gift distributors with a huge range of products.

With extensive experience in the business, TNW have built excellent customer relations over this time, with account

managers in each state and a friendly sales team, who can assist you with selecting items that will be the right fit for your business.

With a creative and knowledgeable buying team, TNW stays on top of new trends and is consistently updating their range based on market demand. With a great eye for hot products TNW is ahead of the market, sourcing and securing stock trends before their competitors, while remaining stocked with evergreen customer favourites.

TNW has a vast range of unique products on offer with over 1500 items to choose from - many being designed in house.

Explaining the value of the company’s products as secondary spend items, TNW Australia Advertising and Marketing Executive, Joel Cunningham advises “our items are often used for redemption prizes at amusement centres like video game arcades, bowling centres and laser tag venues while in some areas they’ll cross over between primary and secondary like aquatic centres where they use them as rewards in swim schools as well as through their retail outlets connected to the aquatic centre.

“However, they are sold in retail settings at zoos and other animal parks - with items that relate to the themes of that business - like animal figurines, plush and sticker books.

“We also provide retail outlets like theme parks with classic items like whoopee cushions, springs and plush as well as new trending areas like sensory and fidget items.”

Commenting on what is key in secondary spend, Cunningham notes that “having an attractive display of quality items with good play value” is essential, explaining “generating additional revenue for businesses through products that children get excited about and are a memorable take away from their experience. Often bringing them back to the venue.

“For example, with redemption prizes - having a great range on offer will encourage customers to stay longer and increase their overall spend.”

Cunningham also emphasises the importance of good quality and excellent play value, adding “our items are attractive for customers and are great impulse buys.

“In the settings that we sell in, children are often present, so products need to be packaged well to reduce stock loss and need to stand out in store.

“We aim at providing kids with what interests them in play and not necessarily what a parent may purchase for them independently and we make sure to stay relevant with recent trends and crazes.”

•With a great variety of impulse buys, TNW offers excellent value for money giving them a competitive advantage. •TNW stays on top of new trends and are constantly updating their range based on market demand. •TNW’s products are unique, with many being completely or partially designed in house. •TNW have the biggest and best sensory and fidget toy range in Australia, an area which is a proven seller and still has potential for greater growth. •TNW products are great quality and are always played with in house to test their level of fun and durability. •TNW items are well presented, our product development team thoroughly checks all packaging and designs some in house. •With over 39 years as a toy and novelty wholesale supplier, TNW have extensive experience in the business and have built excellent customer relations over this time. •With account managers in each state and an experienced sales team, they can advise you on items that will be the right fit for your business. •TNW ships Australia wide offering fast dispatch times to all states and territories. Imaginative retail display is a cost-effective way to enhance customers’ purchase behaviour, increase product sales and boost return on investment. While mass market retailers deliberately create an exciting store environment to motivate consumers to purchase, the same can be done in secondary spend outlets across the leisure industry - by appealing to human senses such as sight, touch and smell.

Monash University marketing expert Professor Hean Tat Keh’s new joint research, ‘Gimmicky or Effective? The Effects of Imaginative Displays on Customer Purchase Behaviour’ delves into the barely perceptible decisions we make around everyday items that are based on our emotional responses.

The study, published at the end of last year in the American Marketing Association’s prestigious Journal of Marketing, finds imaginative displays constructed using multiple units of the same product in a novel yet creative form, will attract customer attention to the product on display and increase their purchase behaviour.

The researchers conducted six studies using chocolates, bathroom tissue, toothpaste, and energy drinks, comparing standard displays (using a non-novel and neutral aesthetic), to imaginative displays.

The researchers noted a 53% return on investment for a particular imaginative display of facial tissues shaped as a quasi-circular cone (pictured). NB