Australasian Leisure Management Issue 164 2024

TAKE CONTROL OF YOUR DIGITAL ECOSYSTEM

Your scalable open software platform for fitness clubs and leisure centres.

Aquatopia Waterpark, Prairiewood, NSW

Cockburn Aquatic & Recreation Centre, Cockburn Central, WA

Splash Aqua Park and Leisure Centre, Craigieburn, VIC

Dubbo Aquatic Centre, Dubbo, NSW

North Star Holiday Resort, Hastings Point, NSW

BIG4 Gold Coast Holiday Park, Gold Coast, QLD

Oak Park Sports And Aquatic Precinct, Pascoe Vale, VIC

The Big Banana Fun Park, Coffs Harbour, NSW

42nd Battalion Memorial Pool, Rockhampton, QLD

Raging Waters, Sydney, NSW

Dreamworld - Whitewater World, Gold Coast, QLD

Tattersalls Hobart Aquatic Centre, TAS Outback Splash, Bullsbrook, WA

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NSW 2010 AUSTRALIA

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E-mail: leisure@ausleisure.com.au www.ausleisure.com.au www.facebook.com/ausleisure

Editor Karen Sweaney

Publisher Nigel Benton

Managing Director Lindsay McGrath

Advertising Inquiries

Nigel Benton Tel: 0411 551 731

E: nigel@ausleisure.com.au

James Croll Tel: 0488 090 904

E: jcroll@ausleisure.com.au

Declan Gillard-Martin Tel: 0404 725 554

E: declan@spasa.com.au

Contributors: Veda Dante, Grant Gamble, Neil Gibson, Neil Heffield, Gwen Luscombe, Roderick van Gelder.

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Members of ARI NSW, ARQ, ASSA, AUSactive, ExerciseNZ, IAKS ANZ, LIWA Aquatics, the Sports and Play Industry Association and the VMA receive the magazine as a membership benefit.

The views contained in Australasian Leisure Management are not necessarily those of Leisure Media Limited or the Editor. While every care is taken with advice given, Leisure Media Limited and the Editor can take no responsibility for effects arising therefrom. Views expressed by contributors may be personal and are not necessarily the views of their employers or professional bodies/associations.

© Leisure Media Limited, 2024. ISSN 1446-1374

Official Publication

Australasian Leisure Management is an Australian product,

From the Publisher

Something Exciting is set to Launch

It’s exciting to be on the edge of launching something new, and that’s certainly the case with where Australasian Leisure Management is poised with its new online audience extension product.

Aimed at maximising reach for our digital advertisers, audience extension is a process which, as the name suggests, extends digital audiences. The process transforms the traffic that the ausleisure.com.au website attracts into an advertiser’s audience.

As a result, advertisers will reach our readers not only on the ausleisure.com.au website, but all across the web.

In practice, each visitor to the ausleisure.com.au website will be assigned a cookie ID - created via our data-management platform (DMP). The DMP synchronises that cookie ID so that when the visitor lands on a different website, they can be served advertisements on the different websites the visitor then goes on to view.

What is really useful about this is that the advertisements served to the reader, directly relate to the editorial they have read on the ausleisure.com.au website.

We can’t wait to get started.

Reporting what’s best about this industry

With an aim to enhance professionalism, communication and understanding within the leisure industry and to promote the economic and social significance of the industry to the widest possible audience, Australasian Leisure Management sets out to report what is best about this industry.

In addition, and only where appropriate, we do scrutinise, not for sensation but in order that mistakes can be learned from.

The ‘L’ word

The industry we define as ‘leisure’ is about what people do in their out-of-home free time when they are not shopping, eating, driving or gambling and largely covers aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

Our coverage is not as narrow as some definitions of leisure where the word leisure is used to define aquatics and recreation centres, amusement arcades and gaming/gambling.

Online Paywall

In presenting this unique aggregation of industry news, a paywall does exist to access much of our content - consistent with most news-based websites.

And Look Out For

Something exciting is about to happen in news and communications for sport, sustainability and the environment. Coming soon www.sustainablesportnews.com

Correction

In the last issue we incorrectly referred to BlueFit’s Todd McHardy as Todd McCarthy in the article ‘Guiding Swim Schools’. Apologies are due.

Nigel Benton, Publisher

Subscribe to this magazine for just $99 (in Aus/NZ) for 12 months/six issues.

To subscribe go to subscribe.ausleisure.com.au

Two Months in Leisure

Some of the industry headlines over recent months. Daily industry news can be read at www.ausleisure.com.au

Bluesfest announces 2025 edition will be the very last Blaming rising operational costs, the organisers of Bluesfest have announced that its 2025 event will be the very last.

Marking the end of 35 years of celebrating music of all genres, the final Bluesfest will take place over Easter next year from 17th to 20th April on Byron Events Farm.

Making the announcement, Peter Noble, Festival Director and the driving force behind Bluesfest shared via a statement “Bluesfest has been a labour of love, a celebration of music, community, and the resilient spirit of our fans.

“But after the 2025 festival, as much as it pains me to say this, it’s time to close this chapter.”

Since the announcement, a report commissioned by the organisers indicated that this year’s event contributed more than $230 million to the NSW economy.

Looking to reverse the decision an e-petition has been launched calling for a NSW Government rescue package.

Peninsula Hot Springs elevates its wellness experience with the launch of Eco Lodges

Award-winning Peninsula Hot Springs Group has launched its new wellness offering - Eco Lodges aimed at elevating the wellness experience by providing a sanctuary where individuals and groups can connect, rejuvenate, and sleep surrounded by nature.

Scheduled to open early November 2024, the Eco Lodges have been meticulously crafted with sleep wellness at the core, offering a lavish haven where guests can focus on their mind, body and spirit.

Review of

Australian Adventure Activity Standard

Outdoor Council of Australia (OCA), the national peak body for the outdoor industry, has secured funding from state and territory governments for the timely review of the Australian Adventure Activity Standard (AAS) and Good Practice Guides (GPG).

The Australian AAS and GPG provide a voluntary goodpractice framework for safe and responsible planning and delivery of led outdoor adventure activities with dependent participants.

With participants in Australia enjoying over 508 million hours in outdoor recreation activities each year and spending over $22.5 billion, the funding to review the Australian AAS and the GPGs is welcome.

Scenic World and Paronella Park inducted into Ecotourism Australia’s Hall of Fame

Scenic World in Sydney’s Blue Mountains and Paronella Park in tropical North Queensland - two of Australia’s leading naturebased tourism businesses - have been inducted into Ecotourism Australia’s Hall of Fame in recognition for maintaining ECO Certification for 20 years.

Grampians Tourism secures funding for off-grid digital kiosks

Grampians Wimmera Mallee Tourism has secured $480,000 in funding to upgrade visitor servicing and create a visitor information app with off-grid digital kiosks.

The funding will help to create a Grampians and Wimmera Mallee Visitor Inspiration Passport (VIP), an app that will provide visitors with maps and up-to-date information available 24/7 on what to do, where to go, and what is open in the region.

Developments

Lismore Council has advised that the Lismore Basketball Stadium is the latest disasterrepaired building handed back to the community following the recent handover of the CWA building in Spinks Park.

The City of Kingston in Melbourne’s south-eastern suburbs has appointed ADCO to undertake the construction of the new $87.5 million aquatic and recreation centre in Mordialloc.

After 50 years of continuous operation, the heritagelisted Perth Concert Hall will undergo a $150.3 million redevelopment for the benefit of artists, audiences and the community as of 2025.

A $91 million upgrade of Cairns’ Barlow Park is set to support the region to attract more major events and ensure that the city is able to be part of the Brisbane 2032 Olympic and Paralympic Games.

Bringing Sydney a new modern golf experience, Swing Factory Terrey Hills, has opened offering a state-of-the-art precinct combining industry-leading golf technologies, entertainment and hospitality to deliver unforgettable experiences for people of all ages.

Olympic swim champion, Emma McKeon, has returned to her hometown of Wollongong to unveil a beach promenade named in her honour at North Wollongong Beach.

Leading climbing gym operator Urban Climb has announced the opening of their first location in Adelaide, transforming an old cinema complex on Hindley Street into a state-ofthe-art multi-level bouldering gym.

The newest Changing Places facility has opened in Victoria at Maroondah’s Jubilee Park – marking the 300th to be built in Australia.

It has been announced that the Tasmania JackJumpers new High-Performance Centre is to be built adjacent to the Kingborough Sports Centre on Hobart’s Kingston View Drive

Virgin Active challenges fitness industry fakes and frauds in new international marketing campaign

Targeting ‘fakefluencers’, fad diets, fake oils, fakes, false idols, frauds and gurus, the Virgin Active health club chain has launched a provocative new promotional campaign in Australia and other international territories.

Aiming to demolish fitness industry ‘toxicity’, the campaign urges potential members - in a striking red font - to “leave the cult. Join the club” after a series showcasing how difficult it is for people to sort through the fakeness and volume of social media, and find credible fitness and wellness advice.

The campaign features a film that embodies the above into an unapologetic, empowering multimedia visual that decries wellness trends such as fad diets and supplements, and the influencers promoting them. After this, it shifts to a montage of people exercising in realistic, healthy ways.

Western Australian Government to fund changing room upgrades

The Western Australian Government is allocating $1 million to support a project to retrofit and upgrade changeroom facilities at 52 community football venues throughout the Perth metropolitan area.

With female participation in sport growing at a rapid rate across the state, the Project has been spearheaded by the West Australian Football Commission (WAFC) and Perth Football League (PFL) in collaboration with 22 local governments.

Wollondilly Performing Arts Centre opens in cultural precinct

The Wollondilly Performing Arts Centre (WPAC) in Picton, located on the south west fringe of the Greater Sydney area has been officially opened.

WPAC is a multi-format facility that includes a 350-seat venue for performances and large functions and is anticipated to bring more visitors to Wollondilly as the highlight of the Wollondilly Cultural Precinct.

Fast growing fitness club chain World Gym has announced the opening of its latest club - located in the southern Perth suburb of Canning Vale.

The design phase for Bendigo Showgrounds and Bendigo Stadium has commenced with City Collective appointed as the Principal Design Consultant for both of these projects.

Following the installation of the final piece of flood-restoration work, the popular Lismore Memorial Baths have reopened for the 2024 summer season.

AUSactive launches its inaugural Best Practice Pilates Guideline

With Pilates having become one of the fastest growing corefitness trends due to its versatility, AUSactive has launched its inaugural guide for Pilates professionals and business operators to support the continued safe growth of the Pilates industry.

The Best Practice Pilates Guideline has been developed in collaboration with AUSactive’s Pilates Stakeholder Reference Group which includes various Pilates education providers, business operators and experienced professionals.

AUSactive has also launched its ECOactive initiative nationwide – first introduced in a feature in Australasian Leisure Management issue 160.

Wet’n’Wild Gold

Coast marks 40th birthday

Gold Coast waterpark Wet’n’Wild has celebrated 40 years of operations.

Having been officially opened on 30th September 1984 as Cades County WaterPark, over its four decades, Wet’n’Wild has been Australia’s premier water park and brought joy and memories to generations of visitors through an array of worldclass slides, pools and attractions. It was renamed as Wet’n’Wild in 1986.

Western Australian children receive free VacSwim this summer

The Western Australian Government will provide free VacSwim lessons over December and January school holidays for the state’s children as part of a $5.5 million investment into school swimming lessons and water safety, set to save families hundreds of dollars.

Live Performance Australia sets out priorities for future survival of live music industry

Live Performance Australia has declared that the future success of Australia’s live music industry depends on a globally-focused, commercially engaged and collaborative approach that embraces the capability and expertise of the industry’s biggest players.

During a recent appearance before the House of Representatives committee inquiry into the live music industry in Melbourne, Live Performance Australia Chief Executive, Evelyn Richardson, set out three game-changing priorities for the industry to survive and thrive.

First: Develop a global export strategy where we properly harness and engage the commercial sector, leveraging their national and global footprints and expertise. This requires pulling the various parts of the music industry together, live, record labels and publishers and the streaming companies. This should be a first order priority for Music Australia.

Second: Invest in the Artists Career Matrix. We need to understand the myriad of pathways an artist now has to navigate to grow and sustain a music career. What does that career matrix look like in 2025 and beyond and where does government invest valuable public funds to support local artists succeed in a global market?

Third: Identify options for cutting through on the streaming services. This may be through having a percentage of local content requirement on locally curated playlists in our market. The bigger challenge is how we get our Australian artists onto global playlists.

Hapana fitness platform raises $17million

Sydney-founded fitness technology platform Hapana that manages member accounts at more than 900 clubs globally, has raised $17.3 million in a funding round led by OIF Ventures and Bailador.

Investing $9.6 million in the raise, OIF Ventures is an Australian venture capital firm which champions exceptional founders to “build the technology businesses of the future” and was founded by some of Australia’s leading entrepreneurs, business builders and investors.

Inaugural National Gender Equity in Sport Governance Policy

The Australian Government has announced that national and state-level sporting organisations across Australia must have an equal split of men and women on their boards from 2027 or risk having their funding withheld.

The National Gender Equity in Sports Governance Policy aims to address the under-representation of women across governance and leadership positions in Australian sport by creating a financial incentive for organisations to make their boards more equal.

Australian Sports Commission Chair, Kate Jenkins advised “as someone who has worked in the gender equity and inclusion space for decades, this announcement is an important forward step for the sport sector. I’m optimistic about the positive impact this policy will have for sport at all levels.”

Final section of Victoria’s Great Southern Rail Trail now complete

The final 21-kilometre section of the Great Southern Rail trail is now complete for hikers, cyclists and horse riders to experience in Gippsland.

The new section of track between Welshpool and Alberton was made possible with a $6 million investment from the Victorian Government.

The completion of the final section means the trail now spans an impressive 131 kilometres from Nyora to Yarram, making it one of the longest in Australia.

The new extension features a shared pathway with 14 new bridges and four underpasses through farms. This final section takes in scenic farmland, forests and wetlands, connecting at Welshpool to the existing trail through to Nyora.

Warner Bros. establishes new theme parks and global attractions division

Global entertainment company Warner Bros. Discovery has announced a new department to manage its theme parks and in-person experiences in international markets.

The change will see the USA-based company’s Warner Bros. Discovery Global Themed Entertainment and Warner Bros. Discovery Worldwide Studio Tours & Retail divisions combined to form the new Warner Bros. Discovery (WPD) Global Experiences entity.

Under the previous structure, one department was responsible for managing attractions and experiences that license WBD’s intellectual property (like The Wizarding World of Harry Potter, a partnership with Universal Destinations & Experiences) while the other department was responsible for its location-based entertainment.

The change impacts attractions worldwide including Warner Bros. World Abu Dhabi and Warner Bros. Movie World on the Gold Coast.

IRONMAN Western Australia secured for Busselton for another three years

Amid sellout success, IRONMAN Western Australia and IRONMAN 70.3 Western Australia have been secured for Busselton for another three years, with the Western Australian Government announcing funding for both until 2026.

The new deal has been signed just as the IRONMAN 70.3 WA Asia-Pacific Championship was declared a sellout, with the separate IRONMAN WA expected to follow soon.

The two events are expected to contribute more than $27 million to the South West economy over the next three years, drawing competitors and spectators from 41 different countries including Singapore, Japan, Great Britain and the United States of America.

MCG

welcomes crowd of more than 100,000 fans for AFL grand final

The AFL Grand Final has again attracted a six figure with 100,013 fans packing the MCG on Saturday 28th September to watch the Brisbane Lions emphatic triumph over the Sydney Swans,

Despite featuring two interstate teams, the match was a sell-out days before the first bounce, although the eventual attendance was slightly smaller compared to last year’s figure of 100,024. That figure - the current official capacity of the MCG - had been its largest crowd in 50 years.

The total attendance at the MCG for major events in 2024, including NRL’s State of Origin, a football friendly and three Taylor Swift concerts, now sits at 3,579,641.

Evolt raises $20 million in new capital to drive international expansion

Fitness technology company Evolt has raised $20 million in fresh capital to drive international growth ahead of a potential stock market listing.

The Gold Coast-based company, formerly known as Evolt 360, has secured the capital backed by existing investors Regal Funds and Washington Soul Pattinson.

The company, which has adopted a software-as-a-service model, has also attracted the interest of later-stage growth fund manager Perennial Partners in the capital raising that will help Evolt meet a strong pipeline of orders for its bioimpedance scanners.

2024 National Coastal Safety Report

Surf Life Saving Australia’s 2024

National Coastal Safety Report has revealed that volunteer surf lifesavers saved over 1,600 lives over the past 12 months.

Covering 2023/24, the report also reveals that during the period there were more than 16 million coastal visitations and 258 coastal deaths150 due to drowning (58%).

The report highlights that the coastal drowning burden would have been over 1,684 and a further 1,010 critical injuries could have occurred if it wasn’t for the dedication of volunteer surf lifesavers and lifeguards across the country who performed a record 2.4 million preventative actions.

As more than 45,000 volunteers gear up to patrol Australia’s beaches again this season, the National Coastal Safety Report reveals that 8,857 rescues were performed across the country’s coastline in the last 12 months, as well as more than 2.4 million preventative actions by surf lifesavers and lifeguards to keep beachgoers safe.

Eden Park looks to host more concert events

Auckland’s Eden Park has applied to increase the number of concert events held annually at the venue from six to 12 and is encouraging the public to submit their feedback to Auckland Council to support this move.

Since 2021, when SIX60 made history as the first band to headline at Eden Park, the stadium has hosted globally renowned artists including Ed Sheeran, Guns N’ Roses, Billy Joel, and P!NK, all performing to sold-out crowds. Adding to the diversity of artists, Travis Scott and Coldplay will take to the stage at New Zealand’s iconic stadium later this year.

Underutilised Victorian buildings to be transformed into creative spaces

Plans are underway to transform underutilised buildings across Victoria into reimagined spaces for local art and creative communities to perform, produce, create and deliver works.

Nine council-owned facilities across the state are getting a creative makeover thanks to the latest round of the Victorian Government’s Creative Neighbourhood Infrastructure Support Program.

Venues include Geelong Customs House which will undergo refurbishments to become a space for creativity and design, and the historic Maryborough Railway Station which will be transformed to incorporate creative co-working spaces, flexible staging and seating for performance and digital projection.

Cairns Regional Council gives go-ahead for new Reefsedge waterpark

A new waterpark at Kewarra Beach in Far North Queensland is set to proceed after Cairns Regional Council granted planning permission for the construction of a three-level slide tower complex, a King Cobra water slide, wave pool and lagoon-style swimming pool on the site.

The approvals included in the scope of approved works also include a dedicated children’s water play area with five small children’s slides and a planning permit for a new tourist park of 374 cabins and 53 caravan/camping sites.

Historic carousel reopens at Sydney’s Darling Harbour

After eight years of refurbishment, the historic fairground carousel ride at Sydney’s Darling Harbour has reopened - 130 years after it first arrived in the city.

Closed in 2015 for the redevelopment of the surrounding area, including the nearby IMAX cinema, which reopened last year following extensive delays to its reconstruction, the ride reopened to coincide with the launch of Darling Harbour’s Olympics live site.

The Kale family of showmen brought the ride to Sydney by ship and travelled with the British-made ride across NSW to agricultural shows and fairs for decades before it was purchased by the NSW Government in 1988 and installed at Darling Harbour, under the Western Distributor.

It was added to the state heritage register in 2002.

It is believed to be the second-oldest surviving carousel in Australia, arriving in the country just a few years after a similar ride at Melbourne Zoo.

Ekka 2024 attracts more than 340,000 visitors

The Royal National Agricultural and Industrial Association of Queensland (RNA) has advised that this year’s Ekka attracted more than 340,000 people over nine days (10th to 18th August) with visitors treated to competitions, live entertainment including the night show and fireworks, animals and showbags plus array of popular food and ride offerings.

The large numbers attending was an impressive result given the impact of three days of unseasonal wet weather. The Ekka enjoyed strong pre-sales and was on track for 400,000 people through the gates, but the wet weather event meant attendance figures were 15% down on the 2023 result.

Western Australian acquisitions see Viva Leisure network expand to 361 locations

Viva Leisure Limited has advised of the early completion of the acquisition of the final locations in its recently announced Western Australian expansion, with the five sites seeing the group expand to more than 360 premises.

Viva Leisure will now commence the integration and conversion process to the Club Lime brand, which, upon completion, will further cement its position as Australia’s largest nonfranchised fitness and health club brand, expanding to 123 Club Lime locations.

This remarkable growth underscores Viva Leisure’s journey from just 27 Club Lime operating locations at the time of its ASX-listing in June 2019.

Auckland’s Go Media Stadium attracts record-breaking

NRL attendance

Auckland’s multi-purpose Go Media Stadium (Mount Smart Stadium), attracted nearly a quarter of a million rugby league fans in 2024 with the One New Zealand Warriors smashing NRL attendance records, becoming the first team ever to sellout an entire home NRL season.

A record-breaking total of 235,581 people attended 10 Warriors home games at Go Media Stadium through the 2024 season, averaging 23,578 per match.

Coroner hears that ‘significant failings’ led to 2020 child drowning death at remote Northern Territory swimming Pool

The Northern Territory Coroner has found “significant failings” contributed to the drowning death of a toddler in a remote public pool 530 kilometres from Alice Springs while he was under the supervision of a daycare service in 2020.

The five-day Coronial inquest heard that the death of Kumanjayi Jurrah occurred on 2nd December 2020 - in the remote desert community of Kintore - after three childcare workers took six children on their weekly excursion to the Kintore Swimming Pool.

Heart Foundation partners with Fitness & Lifestyle group to deliver new challenge

The Heart Foundation and Fitness & Lifestyle group (FLG)the owner of Fitness First Australia and Goodlife Health Clubs – have partnered to deliver a new fitness challenge to help people reduce their risk of heart disease.

The new collaboration began on 1st October with Fitness First Australian gyms running the Hearts First Challenge for members throughout the entire month.

The Challenge invites members to undertake 30 minutes or more of physical activity every day, which is the recommendation for adults set out in the Australian Physical Activity Guidelines.

Under the initiatives, gym members will raise money for the Heart Foundation to support vital research into heart disease. FLG is committed to matching the first $30,000 raised by its members.

Austrade reveals Sustainable Tourism Toolkit for tourism businesses

A Tourism Research Australia national visitor survey reveals demand for nature-based tourism experiences has grown with visitors choosing to connect more with Australia’s many unique natural and cultural assets.

From 2014 to 2023, naturebased activities among Australians saw an overall growth of 47% in demand. Some activities grew by almost 85%, and around 50% more people are enjoying Australia’s stunning great outdoors.

Swedish

private equity group to purchase Fitness Passport platform for $750 million

Private equity group The Growth Fund (TGF) has been reported as being set to sell its Fitness Passport business to Swedish investment firm EQT Partners.

As reported by the Australian Financial Review, TGF, which is apparently winding down its operations, is selling its majority stake in the Fitness Passport workplace health and fitness program for $750 million with the deal heavily structured with “different value pockets”.

EQT Partners is familiar with the operations of fitness sharing platforms having previously acquired the USA-based Gympass, whose network spans 50,000 locations, for $US85 million.

The Australian Financial Review describes Fitness Passport, which TGF acquired in 2016, as the “crown jewel” among its assets.

Frontier Touring and AEG Presents agree alliance

with Hordern Pavilion operator Playbill Group

Playbill Group, the venue managers of Sydney’s Hordern Pavilion, has announced a partnership with Frontier Touring - part of the Mushroom Group - and AEG Presents - the liveentertainment division of Los Angeles-based AEG.

Formed in 1958 by Brian and Jocelyn Nebenzahl, Playbill’s interests include management of the Hordern Pavilion, which this year celebrates its 100th anniversary, and will once again host the ARIA Awards.

Playbill also merchandises for theatrical productions including musicals, national theatre and music companies in 12 countries worldwide, and partners with major sporting teams and operates venue concessions across the country and in Asia.

www.ausleisure.com.au for all the latest industry news

Australia

and

Papua New Guinea

to host

scaled down 2026 Rugby League World Cup

The International Rugby League (IRL) has announced that Australia and Papua New Guinea will stage the next Rugby League World Cup in what it claims will be the “most competitive and culturally rich” edition of the tournament.

With France having withdrawn from hosting the 2025 Rugby League World Cup, Australia and PNG staging the event in 2026 will come after a four-year gap since the delayed 2021 edition, with the number of competing nations in the men’s tournament reduced from 16 to 10.

However, the event will also feature women’s and wheelchair tournaments - with eight teams in each.

It will take place following the NRL season across October and November, with the men’s, women’s and wheelchair tournaments to once again run simultaneously.

Inner West Council to provide free feminine hygiene products at aquatic and community centres

Sydney’s Inner West Council will continue a trial of providing free sanitary pads and tampons at its libraries, aquatic facilities and community centres.

Having become the first local government authority in NSW to provide free period products in public toilets as of last year, the Council undertook a trial provision of necessary menstrual products at its other facilities from January 2023 to December 2023.

Advising that the trial “has been hugely successful at normalising periods and achieving equality for women and girls in modern society”, the Council explained that its “program is vital to combating period poverty, a pressing issue affecting people who struggle to afford essential menstrual hygiene products.”

Port Arthur Historic Site to benefit from $16 million in upgrades

Aiming to ensure their heritage assets continue to attract visitors, the Tasmanian Government’s 2024-25 Budget will deliver significant new funding to maintain and upgrade valuable heritage assets including the Port Arthur Historic Site which is to benefit from $16 million in upgrades over the next two years.

Australian Government signals coupling of sport and diplomacy to strengthen international influence

The Federal Government has signalled a coupling of sport and diplomacy as it looks to harness Australia’s sporting prowess and advance the national interest.

In response to the first periodic review of 2019’s Sports Diplomacy 2030 strategy, the Government is giving national sporting organisations and peak bodies a seat at the table, reflecting their central role in advancing Australia’s interests through sport.

Under the new arrangements, a number of internationallyfocused national sporting organisations and peak bodies are being invited to join a new Sports Diplomacy Consultative Group, coordinated by the Department of Foreign Affairs and Trade.

This will provide a regular forum to discuss strategic and economic opportunities and risks in international sport, including upcoming events in Australia and offshore, and the ways in which government and the sport sector can work together to advance shared priorities.

This group replaces the Sports Diplomacy Advisory Council, in response to review consultations that indicated a consultative mechanism would provide stronger links between key sporting organisations and the Government.

Bicentennial Tree in Western Australia’s Pemberton region reopens for climbing

For decades, travellers to Pemberton in Western Australia’s south west have climbed almost 60 metres to the top of the Gloucester and Dave Evans Bicentennial trees without a harness or supervision.

The trees are natural attractions that are some of Western Australia’s major tourism assets.

In 2023, both trees were closed to allow for structural investigations and upgrades to the viewing platforms.

The Bicentennial Tree has now reopened for climbers to reach the 20-metre platform following $3 million of State Government funding.

Bushwalkers urged to clean up their poo

With ‘bush toileting’ seemingly a common practice throughout many Australian national parks and wilderness areas, bushwalkers are being urged to be more responsible and remove their poo which is causing increasing aesthetic, environmental, and human health problems.

Human waste takes around 12 months to decompose, and longer in cooler temperatures.

Queensland Parks and Wildlife Service ranger-incharge at Carnarvon Gorge Lindie Pasma told ABC that she routinely had to clean up unpleasant piles during patrols and maintenance work.

Pasma shared “they are going right beside walking tracks and lookouts, within the creek margins, which is unpleasant for other visitors but can also cause pollution in the creek itself.

“We do receive a lot of complaints from the other tourists who are coming into those campgrounds and are having to dodge some minefields.”

City of Melville opens new mountain bike park

The City of Melville in Perth’s southern suburbs has officially opened its much-anticipated $1.48 million Dyoondalup Bike Park at Point Walter Reserve.

It includes three flow trails, a jump park and pump track to cater for a diverse range of biking, with green, blue and blackcoded trails for differing skill levels.

Constructed by Common Ground Trails to provide a safe space for local riders to enjoy, its design resulted from the council having involved the local community, with particular engagement from local youth.

Coast Entertainment Holdings reports increased net profit in last financial year

New attractions saw Dreamworld and Skypoint enjoy increased visitation, ticket sales and revenue in the 2023/24 financial year with owner Coast Entertainment Holdings Limited (CEH) reporting positive EBITDA and increased net profit in its endof-year results.

ASX-listed CEH, which also owns Gold Coast waterpark WhiteWater World, has advised that new attractions and offerings resulted in increased guest numbers, ticket sales and revenue last financial year, despite trading being impacted by severe storms on the Gold Coast during its normally peak Christmas season.

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New Dyoondalup Bike Park during its opening. Credit: City of Melville

Dreamworld has revealed a new ride from international attractions operator Intamin that will replace its popular The Claw. The new ride will be known as the King Claw.

Entertaining across the years

A Secret Sounds study unveils the cultural zeitgeist of Gen Z in 2024

A new study exploring the mindset of Gen Z (Generation Z) has revealed that the majority have discarded the ‘life blueprint’ of their predecessors, with a focus on living in the moment, being happy and bonding with friends above being successful in their career (29%), getting married (13%) having children (33%) or buying a house (26%).

Collating responses from more than 2,680 Gen Z’ers across Australia and New Zealand, Love Song, a study by Secret Sounds Connect, provides a deep-dive into the cultural and social trends shaping 2024 and beyond.

Delivered by Secret Sounds Connect, the commercial rights, experiential and creative agency within the Live Nation Entertainment group of businesses, the report - one of Australasia’s largest quantitative studies of Gen Z this yearreveals that music continues to be their leading passion, with 89% saying music is integral to who they are.

70% of Gen Z attend a live music event at least once a month, with Live Nation reporting a 79% increase in ticket sales in 2023 across Australia and New Zealand. Second to friends, music artists are the most trusted among Gen Z (79%).

With over half of Gen Z not surprised if the world ended within their lifetime, they are well and truly living for today, with 81% saying that “I try to have as much fun now and let the future look after itself” (compared to 74% in 2023). Splurges and spending on ‘little treats’ has become a significant trend, with 94% prioritising things that bring them joy. 90% prefer to spend money on experiences over possessions, with 66% saving for an experience or travel over long-term assets such as a house or car.

Commenting on the findings, Kristy Rosser, founder of Secret Sounds Connect and Senior Vice President, Marketing Solutions & Client Services at Live Nation ANZ, stated “our annual ‘Love Song’ study provides valuable insights into Gen Z, the world’s largest generation, which is continually being shaped by global events and the economy.

Spilt Milk Festival. Credit: Secret Sounds and Jordan Munns (above) and Billy Zammit (below).

“There has been a marked shift in priorities when comparing Gen Z to previous generations. ‘Love Song’ helps brands stay up to date with trends, and to understand and connect with Gen Z culture, values and passions.”

Frances Deighton, Strategy Lead for Partnerships at Live Nation and Secret Sounds Connect, added “we’re committed to helping our partners stay at the forefront of what youth audiences value so they can place their brands at the heart of the cultural moment.

“The world and consumer tastes change so quickly and brands need to continue being dynamic and adaptable when it comes to reaching Gen Z audiences.”

Secret Sounds Connect partnered with Pollinate to conduct the research. Pollinate is a strategic research consultancy and part of The Influence Group.

Editor’s note: The ‘Love Song’ research study only includes members of Gen Z between the ages 16 and 27 years. While specific date ranges and definitions of Gen Z vary, members of Gen Z include those born between the mid-to-late 1990s and the early 2010s. Almost one-fifth of Australia’s population belongs to Gen Z.

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Additional insights from Love Song

•83% want to experience real over digital life, with 87% seeking out real-world connections now more than ever before.

•Niche is the new norm. 82% claim that “being weird” is in, and 58% say the more absurd something is, the cooler it becomes.

•‘Rizz’ - The Oxford dictionary’s word of 2023 - represents Gen Z’s desire for individual expression, with 87% of Gen Z preferring to be seen as “authentic” rather than “cool.”

•62% want to stand out rather than blend in, with 95% saying dopamine dressing is IN for 2024, along with country music - over a quarter of Gen Z listen to the genre on a regular basis.

•As social media platforms have moved further towards entertainment and commerce, 78% said they prefer to share life updates in private chats over public posts.

•Tik Tok creators are looked upon more favourably than Instagram influencers with trust levels at 36% vs. 26%.

•The majority of Gen Z prefer raw, imperfect content over a polished lifestyle.

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Gen Z Love Song Study (above) and Spilt Milk Festival (right). Credit: Billy Zammit.

Active across the years

A new report from ABC Fitness reveals how different generations are approaching fitness and activity

The way in which different generations -

Gen Z, Millennial, Gen X and Boomers - approach fitness and activity has been revealed by leading fitness tech company ABC Fitness in their recently published Wellness Watch Fall 2024 report.

The Wellness Watch Fall 2024 report reveals that while all generations share a commitment to staying active, their approaches, goals, and preferences vary widely, offering significant opportunities for businesses to tailor their services accordingly.

Of those surveyed, 80% of Boomers, 73% of Gen X, 76% of Millennials and 66% of Gen Z consider themselves active. Younger generations are more likely to use a gym or fitness studio to achieve their fitness goals, with 73% of Gen Z, 72% of Millennials, 54% of Gen X and only 42% of Boomers saying they are currently a member of or using a health club, gym or studio.

Bill Davis, Chief Executive of ABC Fitness notes “although the general public has long recognised the importance of

physical health, more recently we have seen a growing emphasis on staying active at every stage of life. The fitness industry must evolve to support people of all ages, creating a unique opportunity for gyms, studios and personal trainers to personally tailor and help more individuals through their services.”

Key findings by generation:

•Gen Z (aged 18-24)*: Gen Z is leading the charge in integrating mental health and wellness into their fitness routines. This generation prioritises stress relief and mental well-being alongside physical fitness, making them more inclined to explore new fitness programs. They are highly engaged with wearable technology, with 56% using personal fitness devices and another 27% using monitors during group classes. Gen Z also has the shortest club tenure, with 55% having been members for less than a year.

•Millennials (aged 25-39): Millennials continue to emphasise mental health as a key aspect of their fitness goals.

They prefer flexible fitness options that fit into their busy lifestyles, with 65% having been members of their current clubs for six months to three years. Their approach to fitness is characterised by a balance between traditional gym activities and at-home fitness, as well as a strong reliance on digital fitness tools.

•Gen X (aged 40-55): Gen X remains focused on maintaining general activity and stress relief. They are more likely to have longer memberships, with 30% visiting clubs more than 12 times per month. This generation values efficiency in workouts, seeking time-saving solutions that deliver results.

•Baby Boomers (aged 56 and over): As the most active generation, Boomers prioritise staying generally active and maintaining mental health. Despite their age, they remain committed to regular physical activity, with 36% visiting fitness clubs more than 12 times per month. They also show a strong adherence to achieving their fitness goals, with 82% reporting that they are on track to meet them.

Mike Escobedo, Chief Customer Officer, ABC Fitness adds “as the fitness industry evolves, it’s crucial for fitness businesses to enhance digital presence, promote holistic wellness, foster a sense of community, and tailor offerings to diverse demographics. By focusing on efficiency, flexibility, and results, fitness businesses can address the unique needs of each generation and establish themselves as comprehensive wellness destinations.”

The Wellness Watch Fall 2024 report draws on data from ABC Fitness’ diverse platforms, including ABC Glofox, ABC Ignite, ABC Evo and ABC Trainerize, in addition to third-party active consumer research, providing actionable insights that gyms, studios, and personal trainers can leverage to better serve their target audiences.

ABC Fitness provides technology to global gyms and fitness businesses including Jazzercise, Planet Fitness and Crunch.

Editor’s note: While specific date ranges and definitions of Gen Z (Generation Z) vary, members of Gen Z include those born between the mid-to-late 1990s and the early 2010s. Almost one-fifth of Australia’s population belongs to Gen Z.

Images: Technogym (above) and Myzone (right).

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Creating the ultimate indoor cycling experience

James Croll talks to Lee Smith of Body Bike Asia Pacific and Les Mills New Zealand’s Brett Sutton about how

Body Bike is taking group indoor cycling to a whole new level

In recent years, the world of group fitness has seen a dramatic shift. As more people flock to gyms, the demand for immersive and engaging workout experiences has grown exponentially. One fitness trend that has evolved in this space is indoor cycling. Today, group cycling is more than just pedalling to music - it’s a multi-sensory experience designed to push limits, motivate, and foster a sense of community.

But an indoor group cycling experience isn’t just a group of people cycling in unison within a studio. There are a number of key components that are critical to creating the ultimate group cycling experience: studio design, the importance of top-tier instructors, innovative programs, immersive environments, and of course the bike itself.

At the heart of this revolution are the latest indoor cycles from Body Bike - equipment that is transforming the way people approach indoor cycling. But to fully understand how the Body Bike is changing the game, we must examine the key components of group studio cycling first.

One of the most underestimated aspects of group fitness is the shared experience. Group workouts foster a sense of camaraderie, with each participant inspiring and pushing one another to reach new heights. A recent survey conducted by Les Mills New Zealand revealed that 55% of all gym attendances were for group fitness classes. As a result, Les Mills has focused on creating world-class group experiences, ensuring their instructors are top-notch and their studios spacious and welcoming - some as large as 800 square metres such as their flagship studio in Auckland City.

Les Mills New Zealand Chief Executive, Brett Sutton explains “we’re obsessive about the club environment.

“The look, the feel, the smell, the sound… everything must come together to deliver an uplifting experience the moment you walk in. We continue to innovate and redefine what it means to offer a big-box gym experience, incorporating boutique elements into our spaces to inspire members to try something new.”

The boutique experience, which Les Mills has heavily invested in since the COVID pandemic, has been key to their success. Their immersive cycle experiences, featuring 25-metre-wide screens, dark lighting, and incredible sound systems, offer a ride like no other. Popular programs such as THE TRIP, SPRINT, and RPM immerse riders in dynamic environments, enhancing motivation and engagement. This approach has been so successful that it has led to the development of new programs, including PROGRESSIVE CYCLE, which is currently being tested in Auckland.

Lighting plays a pivotal role in the indoor cycling experience. It’s not just about seeing the instructor but creating an atmosphere that motivates participants. The best lighting setups are adjustable, with the ability to shift colours and intensities to match the rhythm of the class. This flexibility allows instructors to play with the mood of the session, using lighting to emphasise different parts of the workout - whether it’s a high-intensity sprint or a steady climb.

The stage lighting should also be carefully considered. The instructor must be well-lit, visible from every angle in the room,

Les Mills The Trip Live with Body Bike.

so riders can follow their lead. Easy access to lighting controls ensures that instructors can adjust settings on the fly, adding another layer of energy to the class.

Few elements are as crucial to an indoor cycling class as sound. High-quality sound systems are essential to creating an immersive and motivating environment.

Sutton advises “we obsess over sound quality.

“It has to feel like you’re at a concert, with a rich, balanced, and uplifting experience. The sound needs to inspire participants and make them want to be there.”

Achieving this requires more than just good speakers. Inhouse AV specialists or external experts should be consulted to design and engineer the acoustics of the room, ensuring that every rider hears a perfect blend of music and instructor cues. Additionally, investing in high-quality microphones ensures that instructors are clearly heard, contributing to an engaging and professional experience.

Instructors are the backbone of any group cycling experience. They set the tone, motivate participants, and ensure that each

class is engaging and effective. For companies like Les Mills, instructor recruitment and development are top priorities. The goal is to find talented individuals and provide them with the support and training they need to grow and inspire others.

Training programs often include workshops, voice coaching, and team-building exercises, ensuring instructors stay current with trends and continuously refine their craft.

Emphasising that instructors are not just fitness professionals but also brand ambassadors who can drive member engagement, Sutton adds “market your team.”

One of the key components of a successful group cycling experience is offering a range of programs that cater to different fitness levels, preferences, and goals. From highintensity interval training (HIIT) classes to endurance-based programs and rhythmic cycling, variety is essential. Programs like THE TRIP and Intelligent Cycling’s JOURNEY incorporate immersive visuals and music, guiding riders through different landscapes in a dynamic and motivating environment.

Technology plays a significant role in enhancing the indoor cycling experience. Modern studios often integrate data collection systems that allow members to track their performance in real time. Bluetooth and ANT+ technology enable seamless connection to apps and screens, providing participants with valuable insights into their performance, such as heart rate, cadence, and power output.

This data can be displayed collectively on a large screen, fostering a sense of competition and community or shared privately through an app for personal progress tracking. While some members may take time to adapt to these technological advancements, their growing popularity suggests they are here to stay.

The Body Bike Phantom: The Ultimate Indoor Cycling Machine

At the centre of this evolving group cycling experience is the equipment itself. A high-quality indoor bike is essential, and the Body Bike Phantom stands out as one of the best in the market. Known for its sleek design and advanced engineering, the Phantom offers easy adjustability, making it suitable for all riders, regardless of their height or fitness level.

Body Bike Asia Pacific Director, Lee Smith enthuses “the Phantom is designed to become one with the rider, providing a seamless experience that enhances the workout without getting in the way.

“Its durability, comfort, and smooth mechanics make it the perfect choice for group cycling programs of all types, from high-intensity sprints to steady-state endurance rides.

“The Body Bike Phantom is not just a key component of the cycling experience but ‘the’ component that ties everything together. When combined with the right studio design, lighting, sound, and instructors, it delivers an unparalleled group cycling experience that continues to push the boundaries of what indoor cycling can be.”

Body Bike have now been in Australia and New Zealand for 16 years, while 2025 sees them entering their second year in the Asia Pacific region. Smith goes onto explain that there are five key areas which have resulted in the Body Bike Phantom taking group cycling to a whole new level.

Smith states “firstly, there’s our Silent Smooth Magnetic Technology.

“This ensures the experience is whisper-quiet thanks to advanced magnetic technology, ensuring a serene workout environment.

“Then there’s the Quattro Step Tension Control. This enables the rider to achieve precise resistance adjustments with four distinct tension levels, providing unparalleled control over your workout intensity. The New Gear Ratio meanwhile enables the rider to embark on diverse workout journeys with pre-set

Les Mills The Trip Live with Body Bike.

gear ratios catering to a range of exercise styles, from high-intensity intervals to endurance rides and danceinspired sessions.

“There is also the SMART Adjustment System enabling you to tailor your bike setup to perfection with the SMART adjustment system, ensuring optimal comfort and performance for every rider.

“And lastly, our Unique Tracking for Perfect Service and Maintenance. This is critical as it enables the gym to stay ahead of maintenance schedules effortlessly with unique tracking features, guaranteeing optimal bike performance and longevity.”

The Phantom can also be customised to match the theme of a studio with four solid colour options: Smart+ Black, Phantom Gray, Forest Green, and OceanIX Blue. There are also nine top cover colour options to perfectly match aesthetic preferences and fitness space ambiance.

Other benefits include:

•A Body Bike App enabling riders to track and save their performance metrics, monitor their progress and set new goals.

•Recycled materials for a low carbon footprint

•Integrated phone charging functionality

•Bluetooth and ANT+ Connectivity

•A Lifetime Warranty on the Pedal Arm

•Extended Barends for additional comfort

•Integrated Wheels enhancing convenience and portability.

As technology and trends continue to evolve, the future of indoor cycling looks bright, with even more exciting developments on the horizon. Whether it’s a live class or a virtual ride, the focus remains the same: providing an engaging, motivating, and transformative experience that keeps riders coming back for more.

James Croll is Australasian Leisure Management’s Partnerships Manager.

For further details on the Body Bike Phantom contact Lee Smith on lee@body-bike.com.au or call 1300 848 455.

LES MILLS LIVE Singapore welcomes 6,600 session participants: debuts Les Mills Pilates

Organised by Les Mills Asia Pacific and powered by adidas, LES MILLS LIVE Singapore on 31st August 2024, was a spectacular success - welcoming 6,600 session participants, who took part in seven different Masterclasses.

The event was a highlight of the inaugural Singapore Urban Sports and Fitness Festival organised by Sport Singapore.

Masterclass participation:

• BODYPUMP®: 600 participants

• LES MILLS PILATES™: 550 participants

• BEST OF BODYCOMBAT®: 1,300 participants

• BODYBALANCE®: 600 participants

• LES MILLS DANCE™: 650 participants

• BODYJAM®: 800 participants

• BODYCOMBAT 100: 1,800 participants

• BODYCOMBAT 100 LIVE-STREAM: 300 participants

Ryan Hogan, Chief Executive at Les Mills Asia Pacific enthused “if you’ve never attended a LES MILLS LIVE event, it is best described as your favourite group exercise class blended with a rock concert-like experience. We use premium sound systems and lighting - on par with what you’d find at your favourite rock concert.”

Hogan also acknowledged “our passionate team of 150 volunteers (who) worked tirelessly to ensure a seamless experience for our participants.”

BODYCOMBAT 100

This event also celebrated some major milestones; one of which was the 100th Release of BODYCOMBAT - celebrating 25 years of the world’s favourite martial arts-inspired workout. This special 90-minute celebratory workout was extended from the typical 10 tracks (55 minutes) to 15 tracks.

LES MILLS PILATES™

Another milestone at LES MILLS LIVE Singapore was the debut of LES MILLS PILATES™, a new program now available in Australia and Southeast Asia.

Introducing the program, Hogan advised “this fresh take on Pilates capitalises on the current trend and renewed member demand for this mind/body workout. LES MILLS PILATES takes traditional movements and adds Les Mills’ magic and exercise science to make the classes more fun, accessible, and with broader appeal.”

LES MILLS PILATES is a 45-minute mind/body workout designed to improve strength, mobility and happiness. Using

slow, simple movements to tone your abs, glutes, back, and hips, Instructors provide expert guidance to build technique and control while modern breathwork creates renewal and bliss.

Hogan added “it’s traditional Pilates meets the Les Mills experience, enabling participants to feel strong, uplifted and calm.”

As for how LES MILLS PILATES differs from other Les Mills mind/body and core-focused programs - LES MILLS SHAPES™, BODYBALANCE® and LES MILLS CORE®, Hogan advised “LES MILLS SHAPES™ features elements of Pilates mixed with power yoga and barre. The focus is on external motivators like burn and pulses to target and strengthen specific muscles. This is different from LES MILLS PILATES, where the movements are purely Pilates, and the focus on your breath brings you into an internal space and fosters a mindset where you focus on mind/body awareness.

“Alternatively, BODYBALANCE™ delivers a similar mind/ body and core strengthening experience as LES MILLS PILATES. However, BODYBALANCE has a strong yoga skew and is more about flexibility, whereas LES MILLS PILATES is more about mobility and abdominal intensity.”

LES MILLS FUNCTIONAL STRENGTH™

Also running alongside LES MILLS LIVE Singapore, was the Fitness & Wellness Expo (FWE), where Les Mills Community Classes were held.

Clubs who want to learn more about how Les Mills programs including the Limited Edition Collection workouts can help attract, engage and retain more members can contact their local Business Partnership Manager in Australia or Southeast Asia.

Les Mills The Trip Live with Body Bike.

People First, Always

Grant Gamble shares how building a member-centric culture begins with your frontline team’s wellbeing

In the fitness and wellness industry, creating a member-centric culture is paramount for standing out and fostering long-term loyalty … it also drives revenue.

By definition, a member-centric culture is one where every aspect of the club’s operations - from the services offered to the way team members interact with patrons - is designed with member satisfaction and well-being in mind.

This approach not only enhances the member experience but also drives the success and growth of the club. Key strategies for building such a culture include prioritising team member (employee) satisfaction and engagement and emphasising the importance of training and development.

Fostering a Culture that Prioritises Team Member Satisfaction

Creating a member-centric culture starts with the team themselves. When our employee are satisfied, motivated and engaged, they are more likely to deliver a superior service that puts members first. Strategies for fostering this environment include:

Empowerment and Inclusion: Empowering employees by giving them a voice and collecting real-time, anonymous feedback through intelligent platforms like AFFINITY OS (AOS) is key to ensuring satisfaction and engagement. Furthermore, involving them in decision-making processes and allowing them to contribute ideas can lead to innovative solutions for improving member satisfaction and boost engagement.

Some of the best ideas I’ve implemented in clubs have come from staff. An inclusive workplace culture not only ensures that every team member feels valued but they gain purpose that helps drive the club’s mission.

Recognition and Rewards: Implementing a system of recognition and rewards for team members who go above and beyond in delivering exceptional service to members reinforces the importance of a member-centric approach and motivates others to follow suit.

In a club group I developed in the USA, we implemented a feedback system that asked our paying members to ‘Catch a Team Member Exceeding Your Expectations’. This did two things. First, it shifted the members’ perspective to seek out positive team actions and interactions.

Second, it allowed us to collect positive feedback on staff and create a system of recognition that evidenced and highlighted service superstars. This created additional momentum among team members by exemplifying high performance service providers and demonstrating what great service looked like … you only had to watch that staff member go through their day to recognise what typified member-centricity.

Supportive Work Environment: Creating a supportive work environment that addresses the needs and well-being of staff ensures that they are in the best position to serve members effectively. This includes providing adequate breaks, ensuring a healthy work-life balance, and fostering a positive team atmosphere. The Workplace Awards we operate under demand a minimum requirement, I’m advocating to think beyond this bare minimum. You can also provide self-care resources.

As an Australasian Leisure Management subscriber, you can access some powerful free self-care resources we’ve developed. These include the AFFINITY in Customer Service Self-Care Toolkit and the Self-Care Toolkit for Mindful Leaders. You can access these under the AOS Academy™ tab on our website at affinityos.ai.

A member-centric culture. Credit: Grant Gamble.

Importance of Training and Development

Training and development are critical components in equipping your team members with the skills and knowledge needed to deliver exceptional customer service. A well-designed training program can transform the quality of service provided by a fitness and wellness club, making it a key differentiator in the market. I speak about this at length in my book, “The Affinity Principle,” but here are a couple of more specific examples for the fitness and wellness sector:

- AFFINITY in Customer Service Training and Certification: This specialised training program is designed to enhance the customer service skills of team members within fitness and wellness clubs. By focusing on the unique needs and expectations of club members, the AFFINITY Customer Service training equips team members with the tools and techniques needed to create memorable, personalized experiences for each member.

- AFFINITY in Customer Service Self-Care Toolkit: Recognising that the ability to provide exceptional service starts with the well-being of the service providers, the AFFINITY Self-Care Toolkit is designed to support staff in managing their own health and wellness. This toolkit includes resources and practices that team members can use to maintain their physical, mental and emotional well-being, ensuring they are always at their best when interacting with members.

The Underlying Principle:

‘The Affinity Principle’s’ AFFINITY Formula: People First, Always

After four successful decades in the fitness and wellness industry, I have developed the AFFINITY Formula, which serves as a template for the creation of this member centric environment I’m describing, and ultimately leads to longterm sustainable financial growth. The AFFINITY Formula is the basis of my best-selling book, ‘The Affinity Principle’, and AFFINITY OS is the powerful AI and Human-driven platform we have developed specifically for the fitness and wellness industry to scale the AFFINITY Formula.

When I talk about the AFFINITY Principle, I am talking about establishing the optimal state in your business where your team is engaged and interested in what they do and your members benefit as exceptional customer service flows behind this engagement. In other words, if you want to create

a member centric environment, your team has to be engaged and interested in their work. In turn, revenue increases and profitability follows.

This is reflected in the title of Jonas Ridderstrale and Kjell Nordstrom popular book Funky Business: Talent Makes Capital Dance.

This concept of team engagement impacting the customer (member) experience is not new, and has been described and verified in detail in many peer reviewed papers written on the ‘Service Profit Chain’. This is a business model that links team satisfaction, service quality, and customer loyalty to a company’s profitability and growth.

The AFFINITY Formula adds one critical element that comes before Team Engagement, and that’s you, the leader. If you’re creating a sense of AFFINITY in your business through your actions and words, team engagement will follow and member-centricity is a natural by-product. It’s not rocket science, but it does require an appreciation of the impact you have on your team, and in turn the influence your team has on the member experience, to truly value this formula and put it into action.

Unlike a bottom-line centric approach to your business, the ‘people first, always’ approach is what yields long-term sustainable growth.

Conclusion

Having a member centric culture will drive revenue, for all the right reasons. It doesn’t happen overnight and requires the leadership’s authentic desire to take care of people, but the rewards are significant and sustainable. It is also hard to emulate. But it starts with you, the leader, and stems from the team’s level of engagement. Measuring and managing this level of engagement is paramount.

Grant Gamble has over 30 years of experience in leading teams to create innovative customer experiences, building engaged workforces, and developing leaders who prioritise mindfulness in their approach.

His book, The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach while the AFFINITY OS™ platform has been specifically designed for the health, fitness and wellness industry. Learn more about his services at grantiangamble.com

Safe, beautiful and accessible

Jonathan Keller and Briana Valente explain the value of aquatic play experiences for all

As a global brand, Life Floor works closely with trusted local partners to ensure that our mission of creating accessible and engaging play experiences is fulfilled. Play is a universal activity, but everyone experiences it differently. For this reason, aquatic play facilities must cater to a wide range of abilities, preferences, and developmental stages, offering diverse play options that promote inclusivity, safety, and fun.

Engaging Diverse Users Through Play

Aquatic play environments, such as splash pads, provide unique opportunities for people to engage with water elements in various ways. Offering multiple ways to interact with water at a young age not only sparks excitement but also builds skills such as swimming and water confidence. By incorporating different types of spray features and play elements, these spaces can foster increased physical activity, socialisation and self-confidence around water.

For children, play is much more than entertainment - it’s an essential part of development. Collaborative, imaginative, and risky play helps build problem-solving abilities, teamwork, and emotional resilience. Aquatic play areas encourage this through water features that invite interaction, such as dump buckets, water cannons, and floor jets. The sensory experience of water can introduce children to new textures, sounds, and movements in a safe, controlled environment. This type of play teaches children to understand and manage risk while developing lifelong water safety skills.

The Role of Accessible Design in Aquatic Play

Designing aquatic play spaces that accommodate all ages and abilities is crucial. Zoning is a key strategy for creating inclusive play environments. For instance, water zones can be designed to separate quieter spaces for toddlers and their parents from areas with more active water features geared towards older children. This allows users to select environments that align with their comfort levels, reducing anxiety and promoting confidence.

Surfacing plays a critical role in facilitating accessibility in aquatic play spaces. Not only does it provide a visual cue for zoning, but it also promotes safety and comfort. For example, surfacing that meets the standards of NSF/ANSI/ CAN 50 certification ensures that the material is slip-resistant, cushioned, and easy to clean, supporting safe and enjoyable play for all users. Surfaces are also an essential feature that can greatly enhance the aesthetic of a facility. Thoughtful theming using bright colours, characters, and patterns can transform the floor into an interactive canvas, creating a more immersive experience that draws visitors in.

Life Floor is a key component at Dreamworld’s refreshed Ocean Parade.

Life Floor as installed in the aquatic play areas at the Yawa Aquatic Centre in Rosebud

Every facility has a story to tell. Journeys from concept to grand celebrate.

Surfaces are the largest features present at any venue. They take up

The Inspiration of Aquatic Play: Case Studies

Aquatic play facilities around the world demonstrate how thoughtful design can create memorable, inclusive experiences. Let’s look at some examples:

WetSide Hervey Bay, Queensland: Newly reopened after upgrades were carried out during the winter months - is now the site of the largest Life Floor installation in the Southern Hemisphere.

Covering an area of just over 1,300 square metres, the Life Floor installation covered not only the WetSide playspace but also the adjacent Totside amenities.

A bold and elegant design on the WetSide area features large custom whales and sandbars, as well as Lifer Floor’s standard Marine Inlays. A swathe of curves weaves down the centre of the splash pad to encourage movement around the space and provide visual interest. The custom elements are complemented by a standard three-colour square pattern for cost-effectiveness and aesthetic.

Prior to Life Floor, the surface was coated with a pourin-place system of rubber granules that failed despite the manufacturer’s installer returning for regular repairs.

Brimbank Aquatic and Wellness Centre, Victoria: Among a range of innovations at the award-winning Brimbank Aquatic and Wellness Centre, Life Floor has introduced a flooring inlay in the children’s aquatic play area featuring Australian wildlife.

The aquatic playground uses 12 vibrant Life Floor shades - terracotta, pomegranate, goldfish, sunshine, sandbar, sandstone, ivory, seafoam, turquoise, iceberg, aviator and ocean - in a unique pattern capturing a local organic rock formation making it an exciting, colourful and safe environment for children to play.

The Life Floor Design Studio fine-tuned the conceptual design created by Williams Ross Architects that was inspired from the nearby organic rock formation. The curves between the 12 different colour changes - which was important to the Designer’s intent - was made possible with Life Floor tiles as they are easily cut to form a flowing, seamless pattern.

Courtyard by Marriott Anaheim Waterpark, USA: Situated across from California’s Disneyland, this waterpark offers a variety of play options that cater to different age groups and abilities. From interactive water features to shaded seating areas for adults, the design encourages multigenerational engagement. Visitors can participate in both passive and active water play, making it a flexible environment that meets diverse needs.

Atlantis the Palm, Dubai: This world-renowned resort employs geometric theming to signal accessibility, with darker colours marking deeper areas of the pool. By providing these visual cues, the design subtly guides guests to engage safely with the space, while also enhancing the visual appeal of the facility.

LEGOLAND New York: At this popular destination, the facility design repeats LEGO brick patterns throughout the structures, play elements, and surface areas, creating a cohesive and imaginative space. The emphasis on safety and accessibility makes it a welcoming environment for all visitors, contributing to high attendance and positive guest experiences.

Life Floor installed at Wetside Hervey Bay (left) and at the Brimbank Aquatic and Wellness Centre in Melbourne (above and below).

Life Floor installed at Totside Hervey Bay.

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Wet’n’Wild Gold Coast: Known for its immersive theming and creative pathways, Wet’n’Wild Gold Coast integrates safety surfacing to ensure that guests can play freely and confidently. With over half of the visitors being adults, the design includes shaded areas and comfortable seating, making it a destination for families and multigenerational groups.

The Importance of Safety and Innovation

Safety is a critical factor when designing aquatic play spaces. While exciting water features may enhance the visual appeal of a facility, operators must prioritise the safety of guests. This can be achieved through the use of certified safety surfacing, such as NSF/ANSI/CAN 50 certified materials, which meet rigorous criteria for slip resistance, cushioning, impermeability, and cleanability. Safety surfacing not only reduces the risk of injury but also promotes inclusive play by accommodating diverse play types, such as crawling, rolling, and hopping.

Innovative safety features, like those seen at award-winning destinations, are key to creating play environments that are both fun and secure. Bright, creative surface designs can enhance the overall aesthetic of a facility, transforming a simple concrete slab into a vibrant play area. Additionally, surfaces that provide cushioning and are resistant to UV and chemical exposure offer peace of mind to both operators and guests.

Designing for Multigenerational Engagement

Aquatic play facilities are not just for children—about 50% of patrons are often adults. Designing for multigenerational engagement means providing amenities that accommodate the needs of all visitors, regardless of age. Shade structures, comfortable seating, and water features that appeal to adults as well as children encourage longer stays and more active participation. Cushioned, non-abrasive surfaces allow adults to comfortably sit on the floor and join in water play activities, fostering deeper family connections through shared experiences.

Promoting Play Value and Repeat Visitors

Play value directly influences the perception of a facility and can determine whether or not visitors will return. Facilities that offer diverse play options, prioritise safety, and provide inclusive experiences tend to attract more visitors and encourage repeat visits. Conducting a site audit is an excellent way to assess how a facility can be improved. By gathering feedback from community members and considering different perspectives, operators can identify areas for improvement and implement changes that enhance accessibility and engagement.

Conclusion: Creating Memorable and Inclusive Aquatic Play Experiences

Thoughtfully designed aquatic play spaces offer much more than just fun - they create opportunities for physical activity, socialisation and skill development for people of all ages and abilities. By prioritising accessibility, safety, and innovative design, operators can ensure that their facilities provide positive, memorable experiences for all guests. Incorporating diverse play elements, zoning strategies, and engaging surface designs helps make aquatic play spaces welcoming and inclusive, ultimately driving repeat visits and long-term success.

Jonathan Keller is co-founder and Global Chief Executive of Life Floor, Chair of the NSF/ANSI/CAN 50 Safety Surfacing Task Group and co-Leader of the ASTM F24.61 Task Group on Slip Resistance. Briana Valente is Marketing Manager at Life Floor.

Life Floor installed at Leanyer Recreation Park in Darwin (left) and the Hobart Aquatic Centre (below).

Life Floor installed at H2Oasis at Wet’n’Wild Gold Coast.

Making lifeguards more effective

The development of drowning detection systems can play a crucial role in improving water safety and reducing drowning incidents.

Veda Dante reports

World Health Organization (WHO) research reveals that drowning is the third leading cause of unintentional injury death worldwide, accounting for an estimated 236,000 fatalities annually. The prevalence of drowning highlights the necessity of effective prevention measures, such as the development of drowning detection systems.

For North Sydney mum Nicolle Drake, that number is not only alarming but deeply personal. In March 2013, the Drake family experienced a terrible tragedy when Nicolle’s son Chris drowned. A former professional surfer, Chris was thrown from the North Curl Curl rock pool into rough seas by a freak wave while helping others to safety. His body wasn’t recovered for five agonising days.

She explains “we believe that Chris’ drowning was preventable, so we utilised our deep grief to commence our own analysis of fatal and non-fatal drownings in ocean pools, dams, rivers, waterways and backyard swimming pools.”

In conjunction with Macquarie University’s School of Engineering, Mechanical and Mechatronics Engineering Program, Drake developed APPTRAKK, a smart multi-sensor drowning detection device that integrates wearable technology,

sensors, and real-time data communication to identify and respond to potential drowning incidents. While yet to hit the market, testing has been successful.

Drake notes “the initial idea of the project was to develop a novel sensor-based system designed for detecting swimmer distress in different water environments and depths.

“The significance of this drowning detection system becomes evident in its potential to save lives by monitoring swimmers conditions, detecting early stage of distress, providing immediate alerts, and facilitating rapid response.”

APPTRAKK is equipped with a variety of sensors that monitor key physiological and environmental parameters. These include a heart rate sensor, an SpO2 sensor to monitor blood oxygen levels, an accelerometer to detect motion and acceleration, and a depth sensor to measure water levels. Data from these sensors are continuously collected and analysed by a microcontroller.

“APPTRAKK is especially crucial in areas where lifeguard patrols are sparse and where there is a significant risk of drowning, such as unguarded swimming pools,” she says.

A user-friendly interface available through a mobile app or web portal enables real-time monitoring and customisation of sensor thresholds.

Drake explains “it provides immediate alerts and locates the swimmer in distress, enhancing the ability of lifeguards or other emergency responders to act swiftly.

“The device is powered by an efficient battery management system to ensure reliability and continuous operation. Through this blend of technologies, APPTRAKK offers a sophisticated and effective solution to enhance water safety and prevent drowning incidents.”

The prototype is currently undergoing extensive testing to ensure compliance with safety and regulatory standards and scaling up for production.

Drowning does not look like it does in the movies

Backed by Maytronics Limited, a large public company with insurance for drowning detection technology, and over 50 rescues documented across the world, Poseidon is a patented

Poseidon above water tracking.

APPTRACK technology.

Lifeguarding with AI

Recognising the transformative potential of AI drowning detection technologies in bolstering safety at public pools and beaches, the following Strategic Action Statement was declared at the 2023 World Conference on Drowning Prevention Super-powering Lifeguard Workshop:

“AI technologies do not replace but rather complement the essential work of lifeguards.

“While lifeguards continue to play a crucial role in prevention, detection, early intervention, education, rescue, and resuscitation, it is likely AI-enabled drowning detection will provide an additional safety layer to minimise fatal and non-fatal drowning incidents by facilitating earlier detection.

“This strategic action statement underlines our dedication to enhancing aquatic safety in Australia through the judicious integration of AI drowning detection technologies.

“We are committed to a future where technology and human expertise work together to create the safest aquatic environments.

“The effective integration of these technologies with human systems must include:

Policy development: Formulating national guidelines and privacy standards to align AI technologies with safety regulations and ethical considerations.

Enhancing practice: Adapting lifeguard training to include AI technology use and interpretation, ensuring AI acts as a supplement to, not a replacement for, human vigilance. Cultural considerations: Building a culture of technological adaptability among lifeguards, with an emphasis on collaboration between human expertise and AI assistance and addressing potential issues of complacency in both patrons and lifeguards.

Research and development: Promoting research for AI technology refinement, focusing on accuracy, reliability, and non-discriminatory practices.

Advocacy and awareness: Advocating for funding, supporting AI deployment, understanding the psychosocial impacts on lifeguards, and insurance implications.

“We pledge to foster a collaborative environment with technology providers, lifeguards, aquatic facility managers, and safety experts to ensure a smooth integration of advanced technologies and practices and address operational challenges cohesively.

detection system that integrates state-of-the-art technologies in computer vision and image processing.

Dan Kwaczynski, Managing Director and Vice President at Maytronics Australia, advises “Poseidon is the globally recognised market leader in drowning detection technology. It was first to market back in 2000 and has been the market leader ever since.

“While our competitors often say they are ‘aids to lifeguards, we are a drowning detection system.”

One unique feature of Poseidon is its aquatic imaging coding, which is able to tell the difference between when a person is in a ‘drowning’ state as opposed to just being ‘still’ in the water. Kwaczynski explains.

Kwaczynski states “when someone drowns, it’s normally not like in the movies. There are many circumstances that can lead to involuntary immersion. Drowning normally follows something called the ‘Instinctive Drowning Response’, which involves a number of phases.

“Initially the swimmer uses their arms to keep their head above the water. Much like someone doing breaststroke in a vertical position but bobbing slightly up and down as they move their arms. At some point they lose control, and their head may start

to go down, water enters their mouth or nose and their density changes enough for them to start to sink. People suffering from a heart attack or epileptic seizure suddenly disappear beneath the surface of the water without any warning signs. Whatever the cause of drowning, victims sink for a relatively short period of time - four to 10 seconds depending on a number of factors - with a non-swimming trajectory, and then lay on the pool floor. They are usually not still but moving slightly.”

The difficulty of AI drowning detection is in ensuring three key criteria: time to detect (industry practice is 10 seconds), accuracy (being able to detect throughout the pool) and having a small number of false alarms (ensuring lifeguards don’t start ignoring alerts).

Kwaczynski advises “it’s not easy to do all of these three things.

“Our system is designed around meeting each step, and the ISO 202380 standard provides a way for clients to check that our system does. We are assessing to determine that difficult task - is a person OK or drowning. It may sound simple, but the mechanics of drowning could be seen as very similar to a swimmer. This takes significant programming to meet these standards.”

Maytronics set its sights on the Singapore market 10 years ago, achieving remarkable results for its patented product.

As Kwaczynski notes “the Singapore Government, specifically SportSG, conducted extensive due diligence and competitor comparisons via their GovTech organisation.

“Over 200 different operational tests were conducted to evaluate. At the conclusion of this program, SportSG announced it would be installing Poseidon in all of their public competition pools across Singapore. This program has been underway for the last six years and is nearing completion.”

Early recognition of swimmers in distress

While drowning detection systems have been in the market for more than a decade, improvement in artificial intelligence has accelerated the technology.

Daniel Mulvey, Lynxight General Manager - Australia and New Zealand states “Lynxight uses advanced AI and computer vision to bring a new era to drowning detection systems across the globe.

“The use of artificial intelligence enables this device to improve over time and provide lifeguards with a new age tool to support early recognition of swimmers in distress.”

Founded in 2017, Lynxight now operates globally in eight countries and is endorsed by industry bodies around the world, with Mulvey advising “Lynxight is a first-of-its-kind pool safety and analytics service. We are the only company that provides early warnings to a number of safety risks along with pool usage metrics with actionable analytics.”

The system uses advanced AI to detect swimmers in distress based on their behaviour in the water.

Mulvey notes “what sets us apart in the market is that we are categorised as ‘drowning prevention’ - looking at early signs of distress to alert lifeguards - and not ‘drowning detection, which categorises all other systems in the market.

“We provide the best in class detection system to ensure lifeguards are equipped with a tool to support them in maximising the safety of swimmers.”

Compared to other systems, Mulvey says Lynxight is affordable and easy to install, meaning it can quickly deploy systems in existing facilities or in new builds, “easily and without interruptions”, adding “we provide access to management dashboards which provide data and analytics to support the efficient deployment of lifeguards and provide oversight on the usage of the facility in real time.”

Lynxight is currently operating in over 40 pools with some of Australia’s largest commercial pool operators (including

BlueFit, Belgravia Leisure and YMCA) along with a number of large council municipalities.

Mulvey goes on to say “Lynxight is expanding rapidly, with a number of facilities coming online this year.

“If anyone is thinking about using this technology to support their teams and increase the safety of their facilities, now is the time to reach out.”

Assisting lifeguards responding to incidences

While AI-enhanced detection technologies are more costeffective, easier to install and operate, and significantly better at identifying submerged persons, experts say they’re not meant to replace the critical skills and decision-making abilities of trained lifeguards.

RJ Houston, Royal Life Saving Society - Australia’s General Manager - Capability and Industry, explains “it is important to understand they are a tool, just like a defibrillator, that assist lifeguards in responding to an incident after one has occurred to reduce the consequences of that incident, not its likelihood in the first place.They will never replace the need for proactive and vigilant professional supervision.”

Lifeguards bring essential human judgment, empathy, and quick action to water safety scenarios that AI alone cannot replicate. Instead, these technologies should be viewed as valuable tools that complement and support the work of lifeguards, helping them perform their duties more effectively.

Houston concludes “what’s vitally important to understand is the critical prevention roles that lifeguards play in educating the public about dangers and managing risky behaviours, which prevent incidents from happening in the first place.

“AI systems are not able to rescue or resuscitate a person, reinforcing the need for qualified lifeguards.”

Public relations, media relations and communications specialist Veda Dante is Principal of Pitch Partners.

In collaboration with

www.lynxight.com

Lynxight’s AI and computer vision system.

Championing aquatic fitness

Jenn Schembri-Portelli explains how the Aqua Alliance is committed to advancing the sector

Launched in 2022, Aqua Alliance is a pivotal force in the aquatic fitness sector with a mission, to address key industry challenges through collaboration and developing practical solutions to manage rising community participation rates for a sustainable and robust aqua future.

Founded by Marietta Mehanni, Dom Gili and myself - three experts with extensive experience in aqua fitness education, training, programming, mentoring and consulting, Aqua Alliance has quickly gained traction through practical, impactful initiatives for the aqua fitness sector.

As a team we’ve witnessed firsthand how the aquatic environment has been used for exercise, health and wellness across diverse groups, including older adults, professional athletes, people with disabilities, injuries and pre-and postnatal women.

We’ve done it alone before, and it didn’t work, so we are now committed to finding a collaborative framework. The potential is vast, but it’s time to move beyond siloed operations and anecdotal success. Aqua Alliance now aims to unite all levels of the industry for education, innovative learning, and datadriven insights to better understand the sector’s current state and future.

It’s a bold move, but we’ve experienced the highs and lows of aqua as an exercise modality and are now well positioned to realise its full potential through both local and global connections. We aim to act as a conduit, working with organisations and

businesses who are ready to collaborate to drive the aqua ecosystem forward with a purpose and a direction. We’re committed to discovering the best approaches to achieve this, ensuring our efforts lead to meaningful progress.

Aqua Alliance is focused on understanding the industry’s trajectory and developing strategies to broaden and diversify the talent pool. The goal is to expand the demographic of instructors, team leaders, and managers, ensuring the industry remains strong and sustainable. We also need to identify which water workouts matter, for whom, and why - the landscape must evolve - otherwise, we’ll be stuck in a whirlpool, no pun intended!

Aqua Alliance Events

Last year, Aqua Alliance hosted two flagship events at the City of Sydney’s Gunyama Park Aquatic and Recreation Centre -- a one-day Aqua Business Industry Forum aimed at pool owners, team leaders, managers and organisations, focused on building the business side of the industry and the AquaSummit - another one-day event catering specifically to education for aqua instructors.

Hosting the Industry Forum and AquaSummit have been instrumental in bringing together key players from all levels of the aqua fitness ecosystem, with the evening between the two events seeing participants come together for networking and socialising that saw business leaders, organisations (including

Image credit: Shutterstock.

AUSactive and Royal Life Saving Society - Australia [RLSSA]) and instructors engage in valuable discussion and share the vibrancy of the sector.

Building the momentum of Aqua Programs for Business Growth

Returning this year - on scheduled for 18th and 19th Octoberwe need as many voices in the room as possible to understand and address the challenges in the sector, including workforce growth, diversifying class programs, and expanding education and training options.

However, it’s equally important to acknowledge the positives, such as the social connections, health and wellness benefits, and financial gains of aqua fitness programs. By initiating this collaboration for the sector, we aim to build on these strengths while tackling the challenges.

Recognising the logistical challenges faced by remote venues, Aqua Alliance has embraced technology to bridge the gap. This year, live online access to the Forum will be available, with recordings accessible for 30 days post-event.

Highlighting the value of this approach, Mehanni explains “we see great potential in more venues investing in online access for their managers and team leaders to drive the aqua solutions. It provides valuable networking opportunities and practical insights without the need for travel. Online delegates will be fully involved in discussions and breakout rooms.”

By leveraging technology and promoting wider access, Aqua Alliance ensures that even geographically isolated venues, stay connected to aqua developments

Gili echoes these sentiments, noting “regional and remote venues play a crucial role in building and maintaining strong communities, and so often serve as the backbone of community, offering fitness programs that build social cohesion and health outcomes.”

Aqua Alliance remains committed to supporting these venues by offering inclusive opportunities for participation in the Forum, whether in person or online.

Gradual success and strategic refinement

Aqua Alliance has also hosted three webinars on the AUSactive learning platform, each attracting 200-300 professionals eager to explore relevant aqua fitness topics. The topics are freely available and appropriate for enhancing customer and instructor retention, compliance and programming and team leadership ideas.

Aqua Alliance earlier this year was invited to participate in the Royal Life Saving Workforce Symposium, where we shared insights into the history, successes, and concerns of the aqua fitness sector in Australia.

Insights from the RLSSA Aquatic Workforce Symposium

highlighted aqua fitness as a popular and profitable exercise program with significant social impact, but noted challenges such as skill shortages and issues in the training pipeline. Aqua Alliance will continue to explore how to best address these challenges.

Aqua Alliance, in collaboration with AUSactive, RLSSA, and various venues, is also actively working on an industry compliance project. This initiative aims to develop strategies and a draft template to guide both employers and employees in ensuring best practice for Aqua Instructors and programming. The draft, which will be shared with attendees at both events for feedback, focuses on safety, aquatic rescues, and emergency response tailored to different environments.

Unlike many similar documents, which are often shaped primarily by policymakers, we believe the input of all people in the aqua eco system is crucial for creating relevant, straightforward guidelines that enhance safety without unnecessary complication. Aqua Alliance is committed to supporting all levels with critical information and ongoing professional development to ensure their success and compliance within the industry.

We have appreciated and recognised the value of collaboration, which enables Aqua Alliance to bring relevant resources to this specific sector. It’s great to see how our initiation of concern has brought more stakeholders together, and we look forward to more initiatives, especially following the Think Tank led by Swinburne University. Input from all stakeholders in the aqua ecosystem is crucial for creating straightforward guidelines that enhance safety without unnecessary complications, as aqua fitness intersects both the fitness and aquatic sectors. Aqua Alliance is committed to working with organisations to support all levels with critical information and ongoing professional development, ensuring success, safety, professionalism, and compliance within the industry.

Overview

As a company commitment to addressing both the issues and opportunities within the industry, we’re excited to host events that inspire, promote, provide networking and challenge the perspective of aqua fitness education, programming and delivery while encouraging professionalism, sustainability and the vibrant energy that this sector brings.

By staying at the cutting edge, we are not just being bold but also ensuring that our movement is grounded in solid evidence and positioned for growth. With a commitment to turning insights into actionable case studies, we’ll help businesses translate this knowledge into real-world applications, paving the way for the future of working, programming and exercising in the aqua fitness sector because we truly love it.

Jenn Schembri-Portelli (‘JSP’) is an industry consultant and aquatic exercise specialist who heads Business, Education, Compliance and strategy for the Aqua Alliance.

The 2024 Aqua Business Industry Forum is returning to the Gunyama Park Aquatic and Recreation Centre on Friday 18th October while the AquaSummit will be at the same venue on 19th October.

Image credit: Aqua Alliance.

Attendees at the 2023 Aqua Business Industry Forum and AquaSummit. Credit: Aqua Alliance.

Beach Beats

Surprising new research from the University of NSW shows volunteer surf lifesavers have sole responsibility for patrolling NSW beaches just 14.4% of the time. Nigel Benton reports

Significant new research led by the UNSW (University of NSW) Beach Safety Research Group has revealed that volunteer surf lifesavers typically serve in a support role to professional lifeguards and, on average, are solely responsible for patrolling beaches in NSW just 14.4% of the time.

By contrast, the preliminary research shows that directly employed council lifeguards undertake more than half of all beach patrols (52.3% of the time) and that the Australian Lifeguard Service (ALS), a commercial subsidiary of Surf Life Saving NSW, is responsible for almost a quarter (23.8%) of patrols on the state’s beaches.

This independent study, the first quantitative description of patrol hours provided by local government lifeguards and volunteer surf lifesavers, presents findings that are potentially at odds with how patrolling Australia’s ocean beaches is generally perceived.

Surf Life Saving

At first glance volunteer surf lifesavers are the face of Australia’s beaches, clad in their familiar yellow shirts and red shorts.

These volunteers generally start their patrols on or around the October long weekend and run through to Easter - in the 2024/25 the NSW beach patrol season started on Saturday 28th September 2024 and finishes on Sunday 27th April 2025.

Within coastal communities, surf lifesaving is an important movement.

In NSW more than 20,000 people are volunteer lifesavers (nationally Surf Life Saving Australia’s 2024 National Coastal Safety Report shows there are more than 45,000 patrolling members) while club houses are important community locations - not just in terms of water safety but as social venues.

The surf lifesaving movement is also well resourced and connected - as of late August the NSW Government confirmed that during the four years from 2023/24 to 2026/27 it will have invested $71.2 million in Surf Life Saving NSW.

Federal and state politicians are also keen to be seen associating with the movement with funding announcements often being high profile media events while, nationally, Surf Life Saving Australia (SLSA) marks the end of the volunteer patrolling season for large parts of the country with a reception at Parliament House in Canberra.

The distinctive yellow and red uniforms of volunteer surf livesavers.

Media attention also sees drowning reports focus on surf lifesaving - an oddity when the annual National Drowning Report is produced by Royal Life Saving Society - Australia (which is responsible for water safety in waterways and still water environments rather than ocean beaches). The duality between Surf Life Saving and Royal Life Saving goes back to 1924, although not in Victoria, where the two state bodies were merged to form Life Saving Victoria in 2002.

Professional Lifeguards

Alongside volunteer surf lifesavers, beaches are also home to professional lifeguards, employed by local government and generally clad in blue or white tops, patrolling year-round in some locations and, in some cases, at the same locations as volunteer lifesavers - such as at Sydney’s Bondi and Dee Why beaches.

Indeed, Waverley Council’s professional lifeguards at Bondi Beach are probably the world’s most famous as a result of the television series Bondi Rescue.

Professional lifeguards, represented by the Australian Professional Ocean Lifeguard Association, largely work in concert with volunteer lifesavers, and many have a background in the volunteer surf lifesaving movement.

However, in some key areas APOLA disagrees with SLSA’s advice on how bathers should behave when caught in a rip.

Surprisingly, APOLA and the professional lifeguards it represents are not represented on the Australian Water Safety Council (AWSC).

Lifeguards

employed by Surf Life Saving

Also in the picture are ALS operations, Surf Life Saving NSW’s commercial arm, which also delivers contract lifeguarding services for local governments (Surf Life Saving Queensland does the same) - with lifeguards clad in red tops and yellow shorts.

In tendering for such services, it has been argued that ALS is advantaged by having access to surf life saving equipment funded by Federal and state governments that, in some cases, is not made available to directly employed council lifeguards.

The UNSW Preliminary Study

The first quantitative description of patrol hours delivered by local government lifeguards and volunteer surf lifesavers, the UNSW Study Preliminary Report: Lifeguard and Lifesaver Patrol Hours on Beaches in New South Wales, found that overall the supervision of swimmers and bathers at beaches in NSW were the sole responsibility of lifeguards employed or contracted by local government for 76.1% of the time, while volunteers typically serve in a support role to professional lifeguards.

The report goes on to show that the majority of beaches are patrolled between October and April with an even larger number of patrols during December and January.

Patrol hours by local government area

It also reveals that Sydney’s Northern Beaches Council provides the largest total patrolled hours (31,800 hours) followed by Wollongong (28,900 hours), Central Coast (25,000 hours) and Waverley (16,000 hours) and that most local government areas in heavily populated regions in Sydney, Wollongong, the Central Coast and Newcastle are patrolled by professional local government emplyed lifeguards (non-ALS) with support from volunteer surf lifesavers.

ALS lifeguards contracted by councils patrol some of the northern beaches of Sydney, but mostly patrol beaches in rural areas.

Volunteer surf lifesavers provide the most hours independently on the Central Coast (7,620 hours), Northern Beaches (4,507 hours) and Wollongong (4,143 hours) beaches. They are relied upon the most in the Royal National Park providing 47% of all patrol hours, Shoalhaven (43%), Mid Coast (42%) and Richmond Valley (41%).

Given SLSNSW receives significant levels of funding from government, as do all state surf lifesaving groups, the research may lead to questions being raised about the allocation of government funds for beach and ocean safety.

The preliminary report has only been quietly released on the UNSW Beach Safety Research Group website as it may have caused the Group some embarrassment as it has previously been contracted to undertake research on behalf of surf lifesaving bodies.

Preliminary Report: Lifeguard and Lifesaver Patrol Hours on Beaches in New South Wales was released in advance of a more detailed full report that will be published in the coming months.

Nigel Benton is Publisher of Australasian Leisure Management.

Then Australian Prime Minister Scott Morrison announces Federal Government funding for Surf Life Saving Australia on Sydney’s Northern Beaches in 2021.

Professional lifeguards monitor Dee Why Beach on Sydney’s Northern Beaches.

Members of Waverley Council’s professional lifeguarding team at Bondi Beach - quite possibly the world’s most famous lifeguards as a result of the television series Bondi Rescue.

Are you Prepared?

Sportscover highlights how it is tackling the growing threat of cyber-attack across the leisure industry

Cyber-attacks are an everyday risk faced by organisations worldwide. They can happen at any time, often leading to disastrous outcomes not only for the people who have had their personal information compromised, but also for the organisation experiencing the breach from a legal, financial and reputational standpoint.

Unfortunately, it is not a question of if a data breach will occur, it is a question of when.

In the 2023 financial year, the Australian Cyber Security Centre (ACSC) received approximately 94,000 cybercrime reports, up from 76,000 the previous year. Additionally, the Australian Government revealed the average cost of cybercrime per report rose by 14% from 2021/22, to $71,600 for large businesses, $97,200 for mid-size businesses and $46,000 for small businesses.

These alarming figures clearly demonstrate that we are not isolated from the risks and impacts of cyber-crime, which does not discriminate how, when and who it affects, including Australia’s leisure sector. Regardless of whether a potential data breach is local, impacting a small group of people, or a major breach on a national or international scale, quick and decisive action needs to be taken to minimise the risk to both the organisation affected, and to those directly impacted.

In response to this growing threat, Sportscover have partnered with international insurance specialists Beazley to provide sports and leisure organisations, clubs and bodies protection from cyber-attacks with the introduction of Cyber Breach Response (CBR) insurance.

Sportscover CBR is an across-the-board solution for data privacy and security risk management. Its comprehensive approach offers leisure organisations a variety of tailored

solutions created to protect their business from the dangerous world of cyber risk, as well as provide support at every stage of an actual or suspected cyber breach incident.

Explaining that this was the natural next step to take as an insurance provider, Sportscover Australia Managing Director, Chris Nash stated “regardless of where we operate from, we live in a digital world and there is no escaping it.

“Australia’s leisure sector is no different than any other when it comes to the dangers posed by cyber-crime, which are unfortunately now an everyday risk faced by organisations globally. CBR is designed as a complete solution for data protection and security risk management to address these challenges head on.”

With consumers and regulators looking favourably on organisations that take prompt steps to contain, remediate and learn from breaches, Nash adds “we need to be at the forefront of protecting Australia’s sports and leisure sectors.

“We anticipate CBR to ‘change the game’ for all leisure businesses who are at risk of their personal data being compromised, not only to protect them financially, but also from the legal, and reputational damage that comes with any type of data breach, which can be significant. We believe this type of protection is something that all sports and leisure sector businesses should strongly consider.”

Already established as a leading underwriter of personal accident, contingency, liability, travel and legal expense products, Sportscover’s reputation of being an innovative market leader has continued for over 35 years. This exciting new venture for Sportscover will be vital for Australia’s leisure industry as the threat of cyber-attacks and data breaches continues to grow.

Under Threat

The leisure industry has experienced a range of cyber security incidents over recent years – impacting both large and small organisations.

Earlier this year, a cyber insights report from CyberCX found that the global sporting sector faces an increasingly hazardous cyber threat landscape as a broad range of threat actors demonstrate intent and capability to target sporting organisations and major events, with Australia becoming an increasingly attractive target.

In July, a ‘hacktivist’ group leaked 1.1-TB of data from entertainment giant Disney, while this year has also seen ticketing giants Ticketek and Ticketmaster admit that the account date of millions of customers might have been accessed in cyber security breach.

In 2023, Raging Waters Sydney was impacted by ransomware attack while, in 2019, YMCA NSW suffered a significant attack on its information technology systems with many of their locations across the NSW and ACT working without information technology for a week.

In early 2022, New Zealand tourism businesses were warned to secure their social media accounts and IT systems in the wake of a series of cyberattacks.

AJ Hackett Bungy New Zealand was the most high-profile operator to reveal that it had been hacked - although it is understood there were others who did not reveal they had been targeted.

At the time, Bungy NZ Chief Executive, David Mitchell commented that while the cyberattack was “incredibly disruptive, briefly undermining access to Bungy’s technology systems, the company was prepared for this kind of event.

“Our programmes and processes meant our IT team were able to move quickly to shut our system down and minimise the ongoing impact.”

In 2019, then Australian Sports Commission (ASC) Chief Executive Kate Palmer issued an “unreserved” apology following an apparent hacking of an email account belonging to the ASC and Australian Institute of Sport while, back in 2016, Swimming Australia’s website experienced cyber attack in the wake of Australian swimmer Mack Horton’s outspoken comments that his Chinese rival Sun Yang was a “drug cheat”.

Karen Sweaney

Cyber Breach Response Insurance

Forging a new industry-wide workforce

Veda Dante delves into how HumanAbility is championing a skilled and adaptable workforce

Awell-trained workforce is essential for driving industry-wide progress. As employees become more competent and versatile, they can tackle challenges, embrace new technologies, and implement best practices, leading to improved services and experiences. This growth within industries such as sport and recreation, translates into better programs and offerings for the community, fostering increased participation and engagement.

Aiming to transform the collective whole, HumanAbility is one of 10 Jobs and Skills Councils established by the Federal Government in 2023 to advance education and workforce development in five sectors: sport and recreation (which includes fitness and outdoor recreation); aged care; disability; early childhood education and care; and health and human services.

As Chief Executive Emma King explains, this industryled, not-for-profit organisation focuses on aligning workforce training with real world needs, stating “one of the key drivers behind HumanAbility’s beginning is the recognition that Australia’s key care and support sectors, including sport and recreation, require a skilled and adaptable workforce to meet growing demand.

“HumanAbility was created to ensure workforce strategies and training pathways meet industry needs and ultimately strengthen Australia’s economic and social landscape.”

Developing a skilled and adaptable workforce in the sport, recreation and related sectors is crucial for fostering long-term growth and sustainability. By investing in education and training, organisations can ensure that employees not only possess the necessary technical skills but also adapt to evolving trends and challenges.

This flexibility extends beyond the workplace, benefiting individuals and communities. A well-trained workforce can enhance the quality of programs and services, promoting greater participation in sports and recreation. This, in turn, leads to improved public health, social cohesion, and community engagement.

Furthermore, as King highlights, the ripple effects of a skilled workforce touch every level of society. Communities with robust sport and recreation programs tend to enjoy better physical and mental health outcomes, increased social interaction, and a stronger sense of belonging. By prioritising workforce development, industries can create a positive cycle of growth that uplifts individuals and communities alike.

Ensuring that workforce training and pathways for lifelong learning and career development are best-practice and welldefined is also critical to future proofing our workforces.

King adds “whether it’s fitness instructors collaborating with allied health professionals or outdoor recreation guides leading nature-based activities, a skilled workforce drives both personal and societal wellbeing.”

HumanAbility staff work alongside sector stakeholders to address key workforce challenges.

Requirements

•Min 500 members

•Min 400m2 premises

•Profitable over the previous 24-36 months

•Opportunity to grow

•Multi-club operations (desirable but not essential)

•Will consider franchised locations if the franchise can be terminated

New outdoor recreation training and volunteering qualifications

One of HumanAbility’s key achievements has been to quickly launch several pivotal training and workforce development projects across the care and support industries. Some of these initiatives will review and update training qualifications, while others are focused on workforce development, helping to address skill shortages and improve industry standards.

King explains “excitingly, we’ve just received approval to review the SIS Sport, Fitness and Recreation Training Package for Outdoor Recreation qualifications, which will modernise training and better align it with the needs of the sector.

“We’re also in the final stages of our examination of the volunteering qualifications in the CHC Community Services Training Package to support volunteers across a range of sectors, including sport and recreation.”

As these projects unfold, the Jobs and Skills Council will continue to invite stakeholders to stay connected and be part of the conversation by visiting its website, signing up for the monthly newsletter, following HumanAbility on LinkedIn and Facebook for exclusive updates and exciting opportunities to get involved.

King goes on to say “we’ve also been very keen to meet as many leaders, educators, unions, and employers as possible across all our sectors to hear what they are most concerned about and what are some of the innovative solutions they are already deploying.

“To that end, we’ve been running a state and territory Roadshow where we visit every capital across the country plus key regional centres to bring together stakeholders to collaborate on training and workforce development solutions. These conversations contribute significantly to how we frame our work and prioritise projects within each of our sectors.

“We want these projects to be informed by real world data and information so need as many stakeholders as possible to register for HumanAbility updates through our Partners Program and keep an eye out for opportunities to collaborate.”

A consistent theme among the five sectors is the issue of the unprecedented demand for skilled workers, about which King comments “this growing demand creates its own pressures while simultaneously presenting a unique opportunity to develop innovative solutions that will strengthen the workforce across the board.

“This is the work that really excites us, as it presents the opportunity to bring together often diverse stakeholders with a common purpose to build and plan for our sectors’ future. It also ensures the right workforce strategies and training

products are in place to meet growing demand and address workforce shortages.

“Any organisation or individual involved in our five sectors can sign up to our Partners Program to receive updates from HumanAbility about projects, workshops, events and newsletters.

“Once you register with our Partners Program, you will be kept informed of opportunities to help shape the future of workforce development and training reviews in your sector.”

This program allows HumanAbility to foster collaboration between industry leaders, educators, employers and government representatives to address workforce challenges and drive reform.

King continues “our approach ensures that workforce solutions are practical, sustainable and aligned with industry priorities.”

Driving greater stakeholder engagement for outdoor recreation

HumanAbility is focused on progressing its many workforce and training projects, with some due to be completed next year. One involves targetting people interested in entering the Outdoor Recreation industry, including assisting with operational logistics and the delivery of recreational activities.

Training in operational logistics can cover essential skills such as risk management, equipment maintenance, and safety protocols, ensuring that future professionals can create safe and enjoyable experiences for participants. Additionally, focusing on the delivery of recreational activities allows trainees to develop interpersonal skills, enhancing their ability to engage with diverse groups and promote inclusive participation.

This approach will not only help individuals gain meaningful employment but also contribute to the overall health and vitality of the outdoor recreation sector. As these projects progress and reach completion, they can pave the way for a new generation of skilled workers who are equipped to inspire others and lead in sustainable outdoor practices.

King adds “these projects involve opportunities for stakeholder collaboration via in-person and virtual workshops, including our sport and recreation project, which is focused on updating outdoor recreation qualifications to meet evolving industry needs.”

Other top goals for HumanAbility include creating more inclusive, accessible training pathways to ensure people from all backgrounds and abilities have the opportunity to succeed, with King advising “as a country that hosts a multitude of national and international events in sport and recreation every year, Australia’s demand for trained staff and volunteers remains high.

“HumanAbility is committed to ensuring the workforce is prepared to meet these ongoing demands while continuing to enhance training programs that promote long-term career development in the sector.”

Campaigning for better collaboration with stakeholders across the sport and recreation sector is essential to addressing workforce challenges and creating a skilled, adaptable workforce. For HumanAbility, that in turn supports the health and wellbeing of communities across Australia.

King concludes “we understand how vital this sector is to Australia’s care and support economy and can see its impact will continue to grow.”

Veda Dante is Principal at Pitch Partners, a regionally based Public Relations and Content Creation agency that services clients across a range of sectors, including government, media and publishing, manufacturing, retail, medical, financial, recruitment, construction, technology sustainability and non-profit.

HumanAbility’s leadership team at a recent roadshow (from left): Executive Director of Research and Workforce Warren Hill, Director of Stakeholder Engagement Larry Price, Chairman Rob Bonner, Executive Director of Stakeholder Engagement Jennie Courtney and Chief Executive Emma King.

An Accessible City

The Gold Coast is preparing for an Olympic-size tourism and event surge. While eight years may seem like a long while, Gwen Luscombe chats with Experience Gold Coast’s Chief Executive John Warn on how the city is investing in its venues to manage the tourism surge and spillover from the upcoming 2032 Olympic and Paralympic Games.

With the Brisbane Olympic and Paralympic Games only eight years out, the city made major investments in elevating its public venues, including major improvements to disability access as well as investing in visitor servicing with technology and services supporting better accessibility.

Experience Gold Coast works in partnership with the City of Gold Coast representing education, arts, culture, sports, major events and business events.

Warn explains “the Gold Coast has a growing reputation as a proud and supportive event destination (and) we’re also very busy at Experience Gold Coast curating a portfolio of events that puts us on the global map to position our destination as a global event and a sports epicentre.

“We’re working very hard on making sure that a lot of those events in and around the Paralympics and the Olympics in 2032 will be right here on the Gold Coast and southeast Queensland.

A Golden Opportunity

Before his departure at the end of 2023, then Queensland Tourism Minister Stirling Hinchliffe said the state has a “golden opportunity” to become the world’s all-abilities destination of choice ahead of the Brisbane 2032 Olympic and Paralympic Games.

Calling accessible tourism a “transformative $1.8 billion opportunity for the visitor economy allowing everyone to enjoy the holiday destination”, the Queensland Government has dedicated $12 million to accelerate inclusive infrastructure, technology and industry knowledge.

People with disabilities have long been recognised as a dramatically underserved market (research from Queenslandbased digital training experts Tourism Tribe in 2022 revealed that only 21% of Australian tourism operators have relevant accessibility information on their websites, despite one in five Australians living with a disability) and many families plan their

All abilities access at iFly Gold Coast.

Experience Gold Coast Chief Executive John Warn.

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holidays based on the accessibility of venues and attractions. By improving the accessibility of its public venues, Queensland is positioning the Gold Coast as a more appealing destination for international visitors with disabilities.

Particularly over the last year, the city has made significant strides toward creating more inclusive public spaces with infrastructure upgrades for people with mobility impairments including installing ramps, elevators and more accessible pathways in venues such as the Gold Coast Convention and Exhibition Centre, People First (Carrara) Stadium, and other community spaces. The availability of accessible parking spots near entrances was also increased - ensuring more accessible seating is available at event venues.

Investments are also being directed toward improving access for people with visual and hearing impairments. This includes upgrading signage with tactile and braille features, implementing assistive listening systems and closed captioning services in public theatres and event venues and providing visual and auditory cues to enhance the safety of those with sensory impairments.

The council has also invested in a dedicated visitors guide, available for download from the Experience Gold Coast website. Offering a range of experiences, general travel and navigation information as well as downloadable audio guides and an audio-driven app designed for travellers with low/no sight called VAYCAYIT.

Given the Gold Coast’s status as a world-renowned beach destination, significant efforts have been made to improve accessibility to beaches for people with disabilities. Investments include installing beach-accessible wheelchairs and mobility mats that allow individuals with limited mobility to experience the sand and ocean and building accessible bathrooms and changing facilities near popular beaches.

An Easier Entry

Visitors with special needs will enjoy easier access at the Gold Coast Airport, which now arguably has one of the best accessibility programs in Australia.

The three-level terminal building boasts every modern convenience for passengers and visitors to ensure travel through the airport is as hassle-free and enjoyable as possible.

Voted the Best Regional Airport in Australia/Pacific in 2023, terminal facilities for travellers with accessibility requirements include upgraded bathroom facilities with assistance sensors, more way finding signage, easier wheelchair access, hearing loops upgrades lounges and seating and even low sensory quiet space for travellers requiring a quiet spot.

The Gold Coast Airport also participates in the Hidden Disabilities program, supporting travellers with ‘hidden’ disabilities such as mental health conditions, dementia, autism, and anxiety to name a few. Travellers can apply for a special lanyard that discreetly indicates to airport staff that they may require a little extra help, guidance or time with the airport processes.

There is also a downloadable guide available detailing the services and facilities available for passengers with disability requirements. There are sensory maps of the airport available and even therapy dogs onsite at the airport twice a week to alleviate the stress often associated with travelling.

Accessible Attractions

Known for its super-sized attractions, destinations such as Sea World already provide wheelchair-friendly access to many of the park’s shows and exhibits as well as a pool hoist for people with mobility restrictions to access the dolphin pool and interact with the animals.

Likewise, iFLY Gold Coast turns the dream of flight into a reality with their All Abilities Events, held for both adults and children. The custom-designed events suit people with physical and cognitive challenges, creating a social and supportive environment to experience the joy of floating weightless in the air.

The Dreamworld theme park has included accessible carriage and raised stations to facilitate step-free access onto their Dreamworld Express train and the iconic photo opportunity at the park entrance is now easier with the Dreamworld Globe redeveloped to contain step-free, ramped access.

Dreamworld has also introduced a complimentary Carer Pass to eliminate the need for guests to line up for a complimentary one-day ticket on each visit, greatly improving their visit experience and the attraction has invested in inclusion training for their guest services team to ensure more support for special needs visitors. This includes joining the Hidden Disabilities program and officially launching it across all three properties.

All abilities access at Go Ballooning. Beach wheelchair.

This year they’ve worked with Aspect and Autism Queensland as well as neurodivergent guests for the development of the park sensory guide as well as working with the team at VACAYIT to develop an audio guide for use within the app.

Mobility scooters and Burleigh Wagons are now available for hire across Dreamworld and Whitewater World.

WhiteWater World is offering prosthetic covers to enable guests with prosthetics to experience slides while wearing their prosthetics and they’ve installed an accessible Splash Pad, ‘Seabed Splash’ in the Ocean Parade precinct

So what’s ahead for the attractions group? Applications have been made for grants to support the introduction of a low sensory, indoor quiet space for guests who need respite from overstimulation by the park environment and construction of a Changing Places adult change room facility.

And for those keen on getting a bird’s eye view, Go Ballooning offers a wheelchair-accessible hot air balloon, ensuring more visitors can enjoy the flight.

Warn notes “our city is really well placed for a stronger and more inclusive economy. We know that one in five people have a disability and the Gold Coast is very focused on making sure that we are an accessible and inclusive city.

“Particularly in the run-up to 2032, it’s something we’re very very focused on as a whole city.

“We continue to invest in new products, new experiences. And what I’m really excited about is the new unique local experiences, Indigenous experiences, and an evolving food scene.

“We’re also very focused on being a more sustainable city (and have) just recently announced a nature-based Tourism

Committee aimed at supporting and driving new eco-tourism offerings across the city. These new initiatives are very exciting for us to bring to life.”

Investing in accessibility improvements is not only a matter of compliance but brings substantial social and economic benefits. By making public venues more accessible, Queensland is fostering a more inclusive society where all residents can participate fully in community life and visitors can enjoy a holiday experience as they gain greater access to recreational, cultural, and social activities.

Gwen Luscombe is an award-winning journalist and a former recipient of the Write It Fellowship with Penguin Random House Australia. She is also a Publisher’s Australia Bell Award-winning editor.

Accessibility on the Dreamworld Express.

The business of Football

James Heffield talks to David Dome of Wellington Phoenix about how a focus on youth is fuelling the club’s rise

When Oskar Zawada fired home a last-minute equaliser to take the Wellington Phoenix to extra time in their A-League semifinal against Melbourne Victory in May, the roar from the crowd at Sky Stadium was among the loudest New Zealand’s capital city has ever heard.

The Phoenix ultimately lost the match, but the oh-so-close result, in front of a sell-out crowd of 33,297 fans, capped off a stellar season for a club that has been achieving growing success.

Wellington Phoenix General Manager, David Dome explains “if you look at the way we played last year, Alex Paulsen playing

out from the back, we’ve come so far from the ‘lump it long’ New Zealand football of the 1980s.”

Dome is quick to point out that the Phoenix and the eventual league winners, Central Coast Mariners, had the competition’s two lowest wage budgets last season, showing that money is not the only determinant of success in football.

Building team culture and the behind-the-scenes work that goes on to foster and develop youth talent are just as important. It’s a point that’s applicable across other sporting codes in Australia and New Zealand, where franchises often operate on what would be considered shoestring budgets, by international standards.

The amount of money distributed to clubs by the Australian Professional Leagues has fallen from A$2 million last year to a low of A$530,000 for the coming season, due in part to a reduction in the value of television rights with current broadcaster Paramount Plus. That’s a big blow, but the Phoenix has largely made up for it through developing and selling exceptional young talent - a strategy Dome says sets the club apart.

Since the end of the 2023/24 A-League season, the club has sold Alex Paulsen to Bournemouth in the English Premier League, Ben Old to Saint-Etienne in France’s Ligue 1, Finn Surman to Portland Timbers in USA’s Major League Soccer league and Macey Fraser to the Utah Royals in USA’s National Women’s Soccer League.

The sale of young talent means that more than 50% of the club’s revenue this year will come from transfer fees for players developed through the club’s academy, which was established in 2013.

Dome notes “youth development started as an overt strategy under former coach Ufuk Talay and (current coach Giancarlo Italiano) has continued it on.

“If you look at the academy now - if it’s not the best in the

Wellington Phoenix players training (above) and Wellington Phoenix General Manager David Dome (below).

league, it’s got to be right up there. We’ve got psychologists, strength and conditioning coaches, physios - they are all full time, not part time. Lee Padmore is an outstanding technical director, it’s really humming.

“Every time we pull off a transfer it’s a source of pride. We’ve enabled these kids to do their dream and we’re always looking forward to the next one.”

Dome says there’s “a science” to how the club develops its youth players, from recruitment and the way they are trained, through to nutrition and the support they receive to balance their football and educational commitments.

The club has even implemented a key performance indicator that aims to ensure players from its youth academy play at least 40% of the total minutes in the team’s A-League matches throughout the season.

However, while youth development is now embedded in the club’s DNA, transfer revenue alone isn’t enough to sustain it financially, Dome says, adding “the challenge is diversifying revenue streams.”

Ticket sales remain critically important and although the Phoenix achieved bumper crowds near the end of last season, he explains that the turnout isn’t always enough to cover the costs of playing at Sky Stadium, going on to say “match day tickets are important but they are quite lumpy. Last season 88% of tickets sold in the last week leading up to the game - we’re trying to change that.”

Dome says that Wellington’s notoriously fickle weather doesn’t help and, as is the case in many other sports competitions, teams typically need to put together a string of wins to drive attendance.

The team’s growing popularity led to strong shirt and merchandise sales last year, but getting people to sign up for memberships - the lifeblood of professional sports clubs in some other codes - isn’t easy.

Dome notes “when a baby is born in Victoria, their parents will buy them a membership to their local AFL club. In New Zealand we don’t have a strong membership culture.”

Dome has been with the Phoenix since 2012, making him the longest serving general manager in the A-League. He’s proud of how far the club has come and believes it has an even brighter future, advising “there are a couple of big projects we are working on - they are next level. If we can get them across the line they will change the sport.”

He says he can’t yet reveal what those projects are, but concedes a new 15,000 seat rectangular stadium isn’t among them, as much as the club would love one.

Among the highlights of his time in the job are the sellout crowd in Wellington for the semi-final against Victory and the crowd of 22,000 that came to watch the Phoenix play at Eden Park in Auckland when New Zealand’s borders re-opened following the Covid-19 pandemic.

Auckland FC’s arrival into the league will preclude any more ‘home’ Phoenix matches at Eden Park this season, but Dome says the increased competition from another New Zealand team will bring some positives, advising “how good will the first

Fans at the 2024 A-League semi final between Wellington Phoenix and Melbourne Victory at Sky Stadium.

Fans on their way to the semi final between Wellington Phoenix and Melbourne Victory.

professional football derby in New Zealand be when our two teams play in November? The rivalry will bring bigger crowds and more media interest to the game.”

The Phoenix is a fiercely Wellington club and Dome says they are good for the city.

Hundreds of thousands of dollars are pumped into the region’s economy by fans and event organisers on home match days through food and beverage sales, as well as money spent by out-of-town fans on accommodation, flights and transport.

This contribution to Wellington’s economy and culture is a point of pride for a club that doesn’t receive any financial assistance from the council or central government.

Dome states “it’s a running joke that when anyone plays against us at the stadium, everyone else makes money apart from the Phoenix.

“Everything is privately funded, and it’s a tough market. In Australia the entire sport economy is $1 billion but in New Zealand it’s just $200 million … Owning the Phoenix is a massive case of philanthropy, the owners don’t take any money out.”

The ‘low-budget, big results’ message seems to be a recurring theme of the interview with Dome, and he explains that it’s a challenge the club has to overcome when it comes to player recruitment as well.

However, they do have an ace up their sleeve. The Wellington Phoenix’s headquarters and training facility are located within the New Zealand Campus of Innovation and Sport - a world-class facility with a setup more akin to what you might find in the English Premier League than at many of the Phoenix’s A-League rivals.

Dome comments “players we approach would rather train here than anywhere else. No-one in the A-League comes close, even Melbourne City, which has just built a new facilityit’s not as good as ours.”

The Phoenix men’s and women’s teams share the 18-hectare site with the Wellington Hurricanes rugby team, providing access to its 1,000sqm gym, indoor and outdoor fields, saunas,

ice baths, cryotherapy chambers, a temperature- and humiditycontrolled exercise room, and a huge 60sqm interactive training screen that can withstand a full power shot.

Being co-tenants with the Hurricanes allows both sides to share sports science and performance learnings, as well as some management staff, leading to cost savings.

The new A-League season kicks off on 18th October for the men’s competition and 1st November for the women’s competition, and Dome is determined to give Phoenix fans something to cheer about, concluding “the best way to give back to the fans is to score goals and win matches and last year we won a lot of games and scored a lot of goals.

“(This season) we are certainly top six. Are we top four? We must be there or thereabouts.”

James Heffield is Director at Wellington-based communications consultancy Last Word.

The business has worked with some of New Zealand’s most trusted brands, from Tourism New Zealand and the New Zealand Rugby Union to PricewaterhouseCoopers and the New Zealand Mountain Safety Council.

Action during the 2024 Wellington Phoenix and Melbourne Victory A-League semi final.

There may be trouble ahead

Dr

Neil Gibson sees development of young athletes to be a delicate balancing act

Among the many memorable moments at the 2024 Paris Olympics, history was made in August when a 14 year old became Australia’s youngest ever Olympic medallist.

Arisa Trew was 14 years and 86 days old when she won Gold in the Skateboarding finals in Paris - while all three podium finishers were under the age of 15. Similarly, in this year’s UEFA European Championship, Lamine Yamaha became the youngest player to have featured in the competition at the age of 16 years and 338 days.

The development and rise to international stardom for these child proteges will not have been without its challenges however, given their age is likely to have been more linear than most athletes who find themselves competing on the world stage.

The majority will have suffered set-backs, had to watch from the sidelines, change clubs, had their development stunted by injury and shown patience while older and more experienced athletes progressed towards retirement.

The risk of having too much success too early in one’s career was documented in the 2017 book and subsequent documentary authored by Michael Calvin and titled ‘No Hunger in Paradise’. It chronicled the journeys of young players within the English football system and the effect that academies had on their motivation and desire to reach the pinnacle of the sport. Environments where the spoils are not aligned to the achievements of the players in them are detrimental, not only to technical but also psychosocial development.

As the number of sporting pursuits grows, so too have the number of academies that purport to support the development of young athletes. Some of these academies are still linked to clubs, as is the case in sports like rugby, football and netball. Others are private academies that offer training programmes, while sports competing in the Olympics will have their own version where the most talented athletes in the country are

recruited to a development pathway or high performance program.

A sanitised environment could be argued as presenting a false promise of a linear trajectory to the upper echelons of the sport. You do not have to be the best footballer to remain at a professional academy until the age of 16 or 17 years. Each club needs sufficient players to field a team each week at each age group. This, in part, explains why so many young players exit the professional academy system without ever having played professional football.

The same is true in Olympic sports. Each sport in every nation will have its own performance pathway that requires sufficient athletes to support its existence, irrespective of whether they are good enough, or not.

The academy system has, in my view, removed one of the most important attributes a young athlete can possess, that is resilience. In fact, there is a growing body of research within sport and coaching science, rooted in psychology, which suggests resilience is a key component in the development of young athletes. The research goes further. Young athletes who encounter some degree of challenge or road block during their formative years deal better with the pressures of competition during adulthood.

Playing up an age group

When an athlete is performing well within their age group they are often afforded the chance to compete with older peers under the premise that playing and training with older and more experienced athletes will enhance their development. While this provides a challenge for the athlete, it can have negative consequences, especially when the decision is taken because of the advanced physical attributes.

When younger players with advanced physical maturity are

Arisa Trew at Skateboarding Olympic Qualifier Series 2024 - Budapest, Hungary. Credit World Skate.

selected to play in an older age group they rely more heavily on their physicality to compete against older and larger opponents. This accentuates rather than challenges the attribute which resulted in them being moved up in the first place. A better tactic may be to put certain conditions on the player and leave them in their own age group, forcing them to develop aspects of their technical proficiency. We all like doing things we are good at, however, those who achieve success in any field likely commit to working on the things they are less proficient at. Observing whether young players are willing to do this will be a useful lesson for their coaches.

In educational settings, careful consideration is given before a student is accelerated into a class with older peers or indeed, held back a year. The decision is based on a range of factors including their psycho-social development as well as consideration of what key milestones they have reached (or not) which are prerequisites for progression to the next stage of the curriculum. The decision making process behind whether to place athletes in an older age group should be no less rigorous.

If handled with the correct level of rigour, playing up or down an age group can represent a great way to challenge athletes in a controlled way. For example, a club may elect to trial a player in an age group older than their chronological age to assess how they cope and adapt to a different and potentially more challenging environment. This practise must involve the player (and their family) understanding that it is for a specific period, and returning to their own team does not represent ‘failure’. If the experiment of playing a younger player in an older age group is perceived not to have worked, clubs often drop them back down with little or no explanation as to ‘why’. To benefit from the experience clubs need to explain why they have made the decision and that there will be new opportunities at some point in the future.

Conversely, an athlete may be asked to play and train with younger players or those deemed of a lower standard to pose the question of whether they can maintain motivation, retain their own standards of performance and encourage those around them. Where previously this might have been perceived as a punishment, it should be reframed as an opportunity to deal with adversity and adapt to a challenging situation. Few athletes will go through a career without some level of disappointment, preparing them in advance to manage their emotions and how they respond is a good idea.

Purposeful team selection

One of the facets of academies that has fuelled the debate around their ability to develop resilience is that, injury notwithstanding, the best athletes are likely to be selected in every game and competition. While this is a testament to their skill, in terms of competition for places, they are only competing with those in the same age bracket and likely, same geographical area. At the professional level they have to compete against a much broader talent pool not limited by age or geographical boundaries.

So, should clubs and coaches at the youth level pick the best players every week, or ensure that all players receive an equal distribution of playing time and access to competition? This is particularly relevant to academies who have selected a group of players they believe to be good enough at the start of a season only to leave many with little or no playing time as the competition progresses.

Those who favour an elitist model might advocate for always selecting the best athletes. Those more egalitarian in their outlook may favour an equal spread, arguing that once selected, all athletes deserve an opportunity to impress and benefit from the learning experiences that competition provides.

Most clubs will have, at the end of the season, events where awards are presented for the best athletes within each age group. While these events are a nice way to recognise

the achievement of young athletes, they accentuate the false impression of having made it before you have made it.

Quite recently I was asked what made a world class youth athlete? The answer was simple, no youth athlete is world class and to suggest otherwise is detrimental to the athlete, their family and the coaches charged with preparing them for adult competition. Some may question then whether I think the young athletes on the podium for the skateboarding event in Paris are elite? My sense is, likely not. Any sport in which athletes can dominate so early in their development is likely to reflect a limited competitive field.

Invisible road blocks

As much as we might try, challenges, obstacles and roadblocks to a young athletes’ career often come in a form that is unplanned and unscheduled. Challenges will be unseen and unheard unless the athlete raises the issue and how it might be impacting upon their performance.

Within the higher education sector, students can apply for mitigating circumstances that are considered when staff mark their coursework and exams, for example when dealing with family issues or following a bereavement. Perhaps a similar initiative would be a useful addition in sport, a method by which athletes and parents can highlight to coaches that external factors might be influencing their son or daughter’s performance.

While challenging situations might be beneficial in the long run, this may not be the case if poor performances in the short term results in young athletes becoming disillusioned because of a lack of support from their club.

The only real precursor to being a successful athlete at the adult level is keeping young people in the sport for long enough to develop the requisite skills and this requires, first and foremost, for sports to develop nurturing, caring and compassionate environments. The challenge is to balance an environment that nurtures and cares for young athletes without sanitising the environment to the extent that there is no impetus to grow and improve.

Governing bodies and international agencies could do more in this regard to assist clubs and coaches. There is a wealth of support and resources for how to ensure the health and wellbeing of athletes but less that assists in balancing this with the need to stretch and challenge those who seek to become the very best in their sporting endeavours.

Dr Neil Gibson is a project director and consultant having delivered the National Performance Centre for sport in Scotland and the redevelopment of an Olympic legacy site in Western Sydney.

“The academy system has removed resilience.” Image used for illustrative purposes only.

Clear the safety document confusion

Roderick van Gelder believes it’s time for the entertainment and events industry to ditch Safe Work Method Statements

Before the introduction of the Occupational Health and Safety Act 2000, the events and entertainment industry had a very loose relationship with health and safety work practices. Everybody made sure the sets were fire retardant and extension leads weren’t too damaged but that was about the extent of things.

The big change was that employers were now required to consult with their employees and be able to prove they had done so. This was the start of a whole new responsibility with the events and entertainment industry - safety - which led to Industry Codes of Practice being introduced to provide guidance on how it would, or should, all work.

WorkCover NSW and the other state equivalents were keen to drive home the point and high-profile events were a popular target. In the early days of this transition a lot of the processes, and endless paperwork, were copied over from the construction industry.

What followed was a tsunami of paperwork deemed necessary by a bunch of people who were more interested in blame shifting than to actually showing an interest in the safety of their staff and performers.

The ‘clipboard warriors’ became a thing during any bump-in or bump-out, often making things worse by partially implementing things they had read but certainly not understood.

What made matters worse is that in this whole shift to ‘paperwork’ a few critical requirements were lost along the way. And that is now starting to become problematic.

At the core of the problem is the prevalent Safe Work Method Statement (SWMS). What makes it problematic is that it is the wrong term for the sort of documents that are bounced around in the events and entertainment industry. SWMSs are defined in the Work Health and Safety Regulation with requirements

being quite specific. But SWMS are only applicable to high-risk construction work, not the general safety management by the PCBU (person conducting a business or undertaking) or the worksite.

More general high risk work as defined in the WHS legislation includes things like scaffolding work, dogging and rigging work, operating certain types of hoists, operating a forklift truck, operating a boom-type elevating work platform with a boom length of over 11 metres.

None of these require an SWMS but will require the people who carry out the work to hold the specific licence. The legislation specifies that the PCBU controlling the workplace, has an obligation to obtain evidence that the workers doing the work or operating the plant are licensed to do so.

Let’s be very clear about the requirement to obtain evidence, what it really means is that you must be able to sight the licence on-site every time someone carries out high risk work. So even if you know the operator has a licence, it must be carried on the person all the time. Although unlikely within the events and entertainment industry, if there were a spot inspection by the regulator such as SafeWork and someone is operating a forklift without being able to show their licence there will be the risk of a serious penalty.

So if SWMSs are not the right paperwork, what is?

The key question becomes ‘what are we trying to achieve?’ For most people it will be a confirmation that their contractors are taking a safe workplace seriously and that their workers are trained to do the job safely and not introduce any unnecessary risks to the workplace.

The WHS Act is quite clear when it comes to shared responsibilities. From the Safework Australia website: “If

Image credit: Shutterstock.

2024AMPSEA Conference presentedbyRaceRoster Tuesday,November26th MarvelStadium,Docklands,VIC 9am-5pm

Hearfromguest speakerssuchasWayne Larden(Sydney Marathon),JohnPersico (SportsTechnology) andPatBarrett(ECAL) astheydiscussthelatest trendsandfindoutmore aboutAMPSEA’smission tosupporttheAustralian MassParticipation SportsIndustry.

more than one PCBU owes a duty in relation to the same matter, each PCBU retains responsibility and must discharge their duty to the extent to which the PCBU has the capacity to influence and control the matter. A PCBU cannot ‘contract out’ of their responsibility and a duty cannot be transferred to another person. In these situations, each PCBU must, so far as is reasonably practicable, consult, co-operate and co-ordinate activities with all other persons with a duty in relation to the same matter.“

An additional problem the events industry has is that most jobs are a couple of days at best so lengthy meetings and coordination between the various parties is just not practical. The solution will be in the exchange of paperwork between all parties and making sure everyone is on the same page. The best form can be found with standard operating procedures (SOPs).

SOPs provide a structure to define the steps and processes required to undertake a given job. This can be critical in setting team expectations and to identify the requirements - such as training or licences - needed to complete the job safely.

At the core an SOP is very similar to an SWMS as is the process of preparing one. The main difference is that an SOP applies to all steps in the work to be done, not just the high-risk work. To prepare an SOP these are the steps:

1. Identify hazards

2. Assess risks

3. Control risks

4. Review control measures

At each step you must consult with workers and health and safety representatives. Workers have knowledge, experience and ideas that can help you manage WHS risks. And often will have suggestions that make life easier for everyone and ensure the controls are workable.

Steps 1 and 2

Step 1 is pretty clear and straight forward while Step 2 requires a bit more work because you need to balance between the likelihood of a risk occurring and how bad it will get if it does. There are many examples of risk matrix around to make that part easier. Look for a 5 x 5 matrix for balanced results.

Step 3

Step 3 is to define how you are going to control the risk to reduce it as much as reasonably practical. Section 18 in the WHS Act sets out what is reasonably practical:

A. The likelihood of the hazard or risk

B. The harm that could occur

C. Knowledge about the hazard or risk

D. Ways to minimise or eliminate the risk, and if these are available and suitable

E. Cost, including whether the cost is grossly disproportionate to the risk.

Here A and B are the risk assessment we have completed, C relates to understanding your business and the work you do on-site. D refers to what reasonable solutions there are to controlling or managing the risk, such as fall arrests, hi-vis clothing, test & tag, etc. And E -but be very careful with that. The cost is in relation to the harm the risk may cause onto a person, not whether you can afford it or not. Imagine someone lost a hand because you didn’t implement a $2000 safety device. The magistrate will probably ask you what you think the value of a hand is.

Step 3 requires documenting what you have found and how you are controlling the risk. The key here is to keep things simple. Do not include every possible scenario in your SOP. Keep the format simple, I prefer three columns: Risk - Results if the risk happens - Control to minimise it from happening. Keep it one line for each identified hazard, don’t compile a whole raft of risk on one side and then a whole wide range of controls on the other side.

An SOP for a specific task, say ‘rigging lights’, should not be more than an A4 page. Aim to have a single page for each task so they can be collated for the job and not contain every single activity of the company across the year. It is unreasonable to expect people to read and comprehend 50 pages of information about a job.

Step 4

Review control measures - all these processes are put together with the best intentions and based on information available at the time. We need to make sure things are still current and relevant. Tools may have changed, venues may have changed, legislation may have changed, people have worked out better ways of doing things.

Always make sure there is room for feedback on the SOP and take time to review the suggestions, it may even save you some money in the long run!

In conclusion, as an industry we have a pretty good track record in providing safe workplaces while delivering some outrageous events and entertainment.

Let’s not get too complacent but make sure we stay on track. One of the first steps we can take is using the right terminology when it comes to processes and paperwork.

So, let’s ditch the Safe Work Method Statement and welcome in the Standard Operating Procedure. Let’s get serious about simple documents that are backed with a sound risk assessment.

Review regularly and be open to suggestions from the people who work for you.

Event safety expert Roderick van Gelder is Crowd Safety Trainer with Event Safety Institute International.

Image credit: Shutterstock.

Lights up means Phins up in Redcliffe

Precision Sports Lighting helped light up the game for the Dolphins to become the 17th team in the National Rugby League. Broadcast quality lux levels improves the game for everyone –players on the ground, spectators in the stand, officials on the sidelines and viewers at home. Light up your game and grounds with specialist sports lighting expertise from Precision Sports. p ec i al i st Sports .

Coopers Stadium and the rise of ‘safe standing’

Upgrade works completed at Adelaide’s Coopers Stadium for A-Leagues season

The completion of a $53.5 million upgrade program at Adelaide’s Coopers Stadium is set to deliver an enhanced matchday experience for players and fans alike - with the introduction of a ‘safe-standing’ area as one of its most significant features.

Unveiled in advance of the A-Leagues’ 2024/2025 season, the investment in Adelaide’s ‘Home of Football’ by the South Australian Government and Coopers Stadium operators Adelaide Venue Management (AVM) has seen the installation of a new pitch along with 15 new screens (two large video replay screens and 13 digital signage screens across seven of the venue’s bars).

Introduced as part of upgraded active supporter areas throughout the venue to further build vibrancy and fan engagement, the ‘safe-standing’ area was developed in consultation with Adelaide United and the Red Army supporters group. It comprises two bays behind the Stadium’s northern goals (N13 and N14), bringing more energy and atmosphere to the all-important home team end.

Seats in the designated safe standing zone will be locked during A-League matches to form temporary terraces, providing fans with room to comfortably and safely stand and cheer during games, and will then be readjusted for other

events at the Stadium, such as music concerts. Rails have also been installed, within these bays to further support fan safety.

The pitch redevelopment, which was the final piece of the Stadium upgrade, was an extensive three-month process, which commenced in June 2024 and is now completed. Following the removal of the old pitch, which was repurposed by the Glenelg Golf Club, the specialised works included installation of a superior, drought-tolerant turf surface, wellsuited to Adelaide’s climate; new state-of-the-art drainage and irrigation systems; and FIFA-approved synthetic sideline edging for player warm-ups.

AVM Chief Executive, Martin Radcliffe noted “AVM is committed to best supporting our community. We take great pride in not only our facilities and playing surface at Coopers Stadium, but also our partnership with Adelaide United to ensure an outstanding fan experience.

“We’re really excited about the new elements we’ve added to the Stadium this season. Safe standing, which will be an Adelaide first, is something the fans have long wanted. We’re really pleased to have worked with Adelaide United and the Red Army to find a solution that suits all parties, helping passionate fans best get behind their team.”

Seats in Coopers Stadium’s designated safe standing zone will be locked during A-League matches to form temporary terraces.

Safe Standing

With a series of fatal incidents in European stadia in the 1980s leading to the development allseater stadiums, coupled with venues seeking to compete with in-home viewing experiences by offering greater in-venue comfort, Australia’s major sporting venues have largely become allseater arenas in recent decades.

Some exceptions remain, but these are largely the result of a lack of development or a decision to preserve traditional grassed ‘hill’ areas.

Yet this is changing.

Almost half of the top-flight clubs in Germany’s Bundesliga convert standing areas to all-seater configuration by using rail seats. Each metal seat is incorporated within a robust metal frame that forms a waist-high rail for the spectators in the row behind.

In English football, a 2022 report from the Sports Grounds Safety Authority (SGSA) found safe standing had “a positive impact on spectator safety” and improved fans’ matchday experience.

This has led to a number of clubs trialling safe seating.

The first modern installation of safe standing in Australia, CommBank Stadium in Parramatta includes 1,000 places of safe standing capacity as part of the overall capacity of 30,000 with the safe standing area designed in a dual mode configuration.

It allows the section to be converted back and forth between regular seating and crush barriers rather than lockable rail seats. It uses a modular system where blocks of three seats, or a single anti-crush rail can be quickly interchanged. The three central bays of the stadium’s lower bowl Northern end are outfitted in this manner.

The rebuilt Allianz Stadium in Sydney’s Moore Park also includes the same style of convertible quick-change seats or rails as those at the CommBank Stadium.

They are used in the three central bays of the lower bowl in the Northern End.

In Geelong, the final stage of the redevelopment at Kardinia Park/GMHBA Stadium includes areas for more than 2,000 fans to stand within the new 14,000-capacity Selwood Stand.

The move follows a joint decision by the Geelong Cats and Kardinia Park Stadium Trust (KPST) which acknowledged that sporting venues had to cater to different tastes and demographics.

KPST Chief Executive Gerard Griffin explained “you’ve still got to have your corporate suites but equally, you’ve got to have your standing room areas to be able to say you’ve got something for everyone.”

Karen Sweaney. Editor, Australasian Leisure Management.

The Vidmar Stand and refurbished playing surface at Coopers Stadium (above) and the safe standing area at Sydney’s CommBank Stadium (below).

People In Brief

Tourism Whitsundays has appointed Tim Booth as its new Chief Executive.

Hong Kong Convention and Exhibition Centre Management Limited (HML) has appointed Diane Chen as second Deputy Managing Director.

The Queensland Government has appointed John Collins as the state’s first Night-Life Economy Commissioner.

Michelle Cooper - the current President of AusTriathlon and Oceania Triathlon - has had her candidacy for the position of President of World Triathlon endorsed by AusTriathlon.

The Australian Masters Games has appointed Adam Drinkwell as General Manager.

The International Association of Amusement Parks and Attractions (IAAPA) has appointed Linda Freeman as Global Director of Health, Safety and Security and Ylva Linder as its new Global Director of Sustainability.

F45 Training Group has appointed Adrian Furminger as their new General Manager for the Asia-Pacific (APAC) region.

Alex Hamilton has joined Football Australia as Executive General Manager - Event Growth and Experience for the 2026 AFC Women’s Asian Cup. Andrew McKenzie has also joined the sport in the newly created role of General Manager - High Performance.

Ngai Tahu Tourism has appointed former All Black Ian Jones as General Manager of Auckland’s All Blacks Experience.

After 12 years in the role, Perth Convention and Exhibition Centre (PCEC) General Manager Nigel Keen stepped down. With more than 25 years of experience in the travel industry, Megan Lowe has been appointed as Intrepid Travel’s new Head of Partnerships for Australia and New Zealand (ANZ).

Central Coast Mariners Football Club has appointed Alyssar Narey as Chief Executive - marking the first female Chief Executive of the Mariners in the Australian Professional Football Leagues (APL) competition.

Visit Victoria has appointed former Telstra Chief Executive Andrew Penn as its new Chair - replacing Janet Whiting.

Matthew Phelan has joined SportsFX as Chief Commercial Officer.

Australasian Music Publishers Association Limited (AMPAL) has announced that Damian Rinaldi of Sydney-based consultancy Sonic Rights Management has been appointed as its new General Manager.

Katrina Sedgwick, Director and Chief Executive of the Melbourne Arts Precinct Corporation, has been appointed as a non-executive Director on the board of the Australian Broadcasting Corporation.

Travis Shannon has been promoted to Chief Technology Officer at gym management platform Hapana.

Ben Slack has been appointed by Netball Australia as its new Executive General Manager Commercial and Brand.

Mark Taylor has started in a new role as Senior Co-ordinator Parks Planning at City of Ryde.

Scott Vanderheyden has been appointed as acting Group Manager (Health & Safety) for the Belgravia Group.

Following extensive planning and discussions, SportWest has announced the appointment of its inaugural Cultural Navigation Lead, Sharon Wood-Kenney

Global sports and entertainment agency, 54, has appointed Daniel Wright in the role of Head of Tourism.

Send your people news to leisure@ausleisure.com.au

Presidency transition at Melbourne Football Club

The Melbourne Football Club has advised that former player Brad Green has replaced Kate Roffey as club President.

Roffey (pictured), who had served on the board for 11-years and who had been the club’s President since the start of 2021, also relinquished her position on the board.

Roffey who was AFL club’s first female President, currently sits as the Deputy Chancellor of Victoria University and is Chief Executive of Melbourne Sports Centres.

Green, a board member since 2020, played 254 games for Melbourne.

New members appointed to Western Australia Conservation and Parks Commission

The Western Australia Conservation and Parks Commission has welcomed four new members.

Jo Lanagan has been appointed Chair of the Conservation and Parks Commission while continuing member Mark Webb, who has more than three decades of experience as a Director, Chief Executive and Director General in Western Australia’s public service, has also been appointed as the Commission’s Deputy Chair. Professor Matthew Tonts and Rod Clark have been appointed as its newest members.

ASM Global appoints Meg Walker as Group Director of Arena Operations

Venue management professional and entertainment industry specialist, Meagan (Meg) Walker has been appointed as ASM Global Group Director of Arena Operations, replacing Tim Worton CVE, who announced his retirement earlier this year.

Walker, who has held senior management roles with some of Australia’s most successful and high-profile venues including Melbourne’s Rod Laver Arena, Margaret Court Arena, John Cain Arena and Palais Theatre, joins ASM Global from Live Nation.

Tim McGregor moves into new TEG role

TEG Live’s Managing Director, Tim McGregor has moved into a new role as TEG Global Head of Touring to lead the Promoter Group across the business’ Concert Touring and Festival Portfolio.

McGregor has been the Managing Director of TEG Live since joining the Business in 2016.

In this new role, McGregor is responsible for overseeing the continued growth of the Global Touring Businesses across Australia, New Zealand, Asia, UK, Europe, and North America. This portfolio includes TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, TEG Asia, TEG Live Europe and TEG North America.

Phillipa Harrison reappointed Tourism

Managing Director

Phillipa Harrison has been reappointed as Managing Director of Tourism Australia for the next five years.

Senator Don Farrell, Federal Minister for Trade and Tourism announced that the Board of Tourism Australia had made a “unanimous decision” to reappoint Harrison, who was first appointed Managing Director in late 2019, stating that she brought “a wealth of knowledge and extensive tourism industry experience to the role, which has been critical in guiding the organisation and tourism industry through the most challenging period in its history.”

IRONMAN Group promotes Michelle Pepper

The IRONMAN Group has promoted Michelle Pepper to the role of Managing Director for Oceania. Pepper is taking over the role from Geoff Meyer who retired as of the end of July.

The Oceania region features 25 events across multiple sporting disciplines and brands, including running, trail running, and triathlon events as well as the IRONMAN®, IRONMAN® 70.3®, and UTMB® World Series brands and events in the region.

Pepper is a familiar face for the team in Oceania, having been with The IRONMAN Group for the last eight years, with an overall background of more than 13 years of experience in marketing and leadership roles in the events industry.

Northern Territory Government Changes

Newly elected Northern Territory Chief Minister Lia Finocchiaro has announced the creation of a new Department of Tourism and Hospitality appointing Suzana Bishop, former Chief Executive of Northern Territory Major Events Company (NTMEC), to head the new department, with Trevor Cox stepping in as acting Chief Executive of NTMEC.

Leisure related Cabinet appointments in Chief Minister Finocchiaro’s administration include Marie-Clare Boothby as Minister for Tourism and Hospitality, Minister for Major Events and Minister for Parks and Wildlife and Jinson Charls as Minister for People, Sport and Culture and Minister for Arts.

Jemma Elder joins Coast Entertainment Holdings board

Coast Entertainment Holdings Limited, the operator of Dreamworld, WhiteWater World and the Skypoint observation deck, has appointed South East Queensland businesswoman Jemma Elder as an independent non-executive director of the company.

The company advised that it will seek formal shareholder approval for Elder’s appointment at its upcoming Annual General Meeting on 6th November 2024.

Elder is a former Managing Director with the Publicis Groupe, one of the world’s largest communication agencies, having previously held senior executive positions with Dreamworld, WhiteWater World and Goodlife Health Clubs and AMF Bowling - businesses previously owned by the group.

Geoff Donaghy bids farewell to ICC Sydney Geoff Donaghy has stepped down from his full-time role as Chief Executive of ICC Sydney and Group Director - Convention Centres, ASM Global (APAC) ending a 30-year career at ASM Global and a legacy that will last well beyond his departure.

Donaghy has been honoured by his team at ICC Sydney and ASM Global, business leaders, influencers and community organisations from across Sydney and NSW as well as the business events industry globally through events and recorded tributes.

ICC Sydney’s team has also honoured Donaghy’s legacy by creating the ‘Geoff Donaghy Leadership Award’ category in the internal Extraordinaires Awards program.

Donaghy started his career as a school teacher who then moved to the tourism sector through airline and then hotel industry roles, before being appointed General Manager of the Tourism Tropical North Queensland (tourism and convention) bureau in 1989, during the region’s time of high visitation growth.

He joined today’s ASM Global in 1994 to open the Cairns Convention Centre and champion the benefits of business events for the region.

In June 2003, he moved to Brisbane to lead the opening of Suncorp Stadum as Chief Executive.

Under his steady direction, Donaghy curated the team that would eventually open International Convention Centre Sydney (ICC Sydney) in December 2016.

Throughout his career, Donaghy forged his path with determination, an unshakeable work ethic and commitment to make a difference - earning a reputation as one of the most respected leaders in the business events industry. From the highs of opening the venue and hosting some of the world’s most prestigious events to the lows of COVID-19, Donaghy’s leadership and his commitment to clear communication and guidance has remained constant.

Under his stewardship, ICC Sydney’s team delivered over 3,665 events that attracted 6.4 million visitors who contributed $3.9 billion in economic benefit to the local economy to date.

Across his time at the helm of ICC Sydney, he and his team have received 95 industry awards, achieved an average delegate satisfaction rating of 97.4% and 98.2% client satisfaction rating.

ICC Sydney was the first convention centre to release a Reconciliation Action Plan and a Disability Inclusion Action Plan, reach Silver Tier status in Pride in Diversity’s Australian Workplace Equality Index, among other leading campaigns such as its Feeding your Performance philosophy and client Legacy Program.

Among many tributes to his career, Harvey Lister AM, Chairman and Chief Executive of ASM Global (APAC), advised “on behalf of ASM Global, we thank Geoff for his outstanding dedication to the company and our people during his more than 30 years of service.

“Under his steady direction, Geoff led the team that would eventually open International Convention Centre Sydney in December 2016, which is now arguably one of the world’s premier convention, exhibition and entertainment centres.”

Products

Lynxight technology installed at Perth’s Terry Tyzack Aquatic Centre

The City of Stirling’s Terry Tyzack Aquatic Centre - one of the council’s six aquatic and recreation facilities - has become the first location in Western Australia to have installed artificial intelligence-powered anti-drowning CCTV technology from assisted lifeguard technology company Lynxight.

The City notes it is the largest public outdoor lap pool in the southern hemisphere (measuring 10 x 50m-lanes and four x 25m-lanes) holding 2.5 million litres of water and heated to 27.5 degrees.

With the pool having a capacity to hold up to 250 swimmers, the council chose to install Lynxight, a groundbreaking Israeli pool software and analytics service which entered the Australian market at multiple BlueFit managed aquatic locations in Melbourne and Sydney.

Contact Lynxight ANZ General Manager Dan Mulvey on 0408 057 626, E: dan@lynxight.com, www.lynxight.com/australia/

Valo Motion launches game

combining basketball and trampolining

Valo Motion has announced the launch of Dunk It!, the latest mixed-reality game for their award-winning jumping attraction ValoJump.

This basketball-themed sports game transforms players into “slam-dunking superstars”, creating an immersive experience for both children and young adults alike.

Dunk It! uses ValoJump’s advanced motion-tracking technology to turn player movements into in-game actions. Players jump on trampolines (or air tracks) and use their hands to catch and dunk virtual basketballs into moving hoops.

Contact Valo Motion distributor The Highgate Group on 02 9999 0055, E: admin@highgategroup.com.au, www.highgategroup.com.au

Send your product news to leisure@ausleisure.com.au

Abel Sports secures twin SAPIA awards

Abel Sports Goals has welcomed being recognised for its achievements in taking out both first and second place awards for Sports Equipment Installations (Outdoor) at the Sports and Play Industry Association (SAPIA) 2024 Awards.

Abel Sports secured first place in the category for its work at Sydney’s new Allianz Stadium - completed in 2022having manufactured and installed a world class sports goal system that caters to both rugby league and union, A-League competitions and training - installing semi-permanent and portable goals, along with NFL American football goal footings.

The Melbourne-based company was also recognised for supplying Geelong’s GMHBA Stadium Geelong with a new set of Abel AFL 15 metre goal posts/10 metre point posts and 16 metre rugby goals with slide-shift footings to cater for rugby league and rugby union competition.

The installation was part of the final stage of upgrades to GMHBA Stadium (Kardinia Park) with work undertaken in January 2023.

Abel Sports General Manager, John Cann advised “from Perth’s Optus Stadium to the MCG and all the way up to the Gabba, every single AFL premiership goal scored this season is through a set of Abel sports goals.”

Contact 1300 193 714, E: info@abelsports.com.au, www.abelsports.com.au

SportEng helps enhance Thomson Oval with all-weather turf field

SportEng has helped Willoughby Council, located in Sydney’s north shore, with a significant enhancement to its recreational facilities with the completion of the all-weather turf field at Thomson Oval.

With the funding support from the NSW Government, the Thomson Oval renewal project is complete.

In addition to the replacement of the existing all-weather surface, several key improvements to increase the recreation potential of this sportsground have been undertaken. The features include the installation of a jogging track, a new retractable net to allow for more flexible use, tiered spectator seating and a new retaining wall(s) to increase the usable field space.

Best practice initiatives have been implemented with respect to environmental concerns. This includes recycling of the previous all-weather surface, improvement to site drainage to assist with the capture of microplastics and use of natural infill rather than SBR rubber for the performance infill.

Contact 03 9939 6355, E: info@sporteng.com.au,

Fluidra acquires Chadson Engineering

Leading aquatic industry manufacturers and supplier Fluidra has announced the acquisition of Chadson Engineering, a leader in design and manufacture of granular and regenerative filtration systems.

The acquisition complements Fluidra’s commercial pool and wellness business and enhances its ability to offer a wide range of solutions to customers across the Asia Pacific region.

With over 50 years of experience, Perth-based Chadson has been Australia’s leading manufacturer of commercial filtration systems for swimming pools, water theme parks, marine parks, aquaculture, and other sectors.

Valentina Tripp, Managing Director APAC of Fluidra, enthused “we are thrilled to welcome Chadson to the Fluidra team. Their impressive range of products and their track record of innovation and excellence will significantly enhance our ability to serve our customers throughout the Asia Pacific region.”

Contact 07 3812 2283, E: au-commercial@fluidra.com, www.fluidra.com.au/commercial

Maxwood Technology announced as preferred supplier for Basketball NSW

Basketball NSW has entered into a two-year partnership with Maxwood Technology with the collaboration promising enhanced facilities and benefits for the basketball community across New South Wales.

Established in 1989, Maxwood has built a stellar reputation for delivering high-quality products, innovative design solutions and exceptional service. As a leader in sports flooring and audience seating solutions in Australia and New Zealand, Maxwood Technology has continuously set the industry standard. In 2015, they expanded their offerings with a cuttingedge range of LED aisle lighting solutions, now featured in numerous venues throughout the region.

Basketball NSW Chief Executive Maria Nordstrom advised “Basketball NSW is pleased to have Maxwood Technology on board as an official Preferred Supplier. This collaboration will enhance the infrastructure and overall experience for basketball players, coaches, and fans throughout the state. We look forward to a successful partnership and its positive impact on our basketball community.”

Contact 02 8407 9538, E: sales@maxwoodtech.com.au, www.maxwoodtech.com.au

Technogym ready to roll out Checkup assessment station platform

Technogym’s new Checkup assessment station - which uses AI to personalise training programs in order to create more effective workouts - is ready for roll out in fitness and wellness facilities across Australia.

The AI-based system scans body composition, balance, mobility and cognitive abilities, as well as analysing strength from workouts on resistance equipment within the Technogym Ecosystem, with data combined to create a Wellness Age metric.

Technogym Coach then prescribes a set of training protocols before following the training evolution of each individual, enabling operators to create a clustering of club users - based on workout preferences, habits and patterns. This can inform interventions to boost retention, challenges, promotions while also creating upselling opportunities.

Technogym Ecosystem is an open platform that integrates software applications, fitness equipment, payment methods and members’ consumer apps and wearables to provide a seamless experience for club members.

Checkup - native to Technogym Ecosystem and launching at IHRSA 2024 - is the latest access point to the Technogym Ecosystem. Using its artificial intelligence, users can start their personalised, targeted training programs based on their individual physical and functional parameters, track their improvements along the way, and get adapted training protocols over time.

Technogym has also highlighted its contribution to 2024 Paris Olympics and Paralympics as the official fitness equipment supplier.

Contact 1800 615 440, E: info.au@technogym.com, www.technogym.com

Wexer partners with ARK Living to enhance Digital Wellness Offerings

Leading provider of wellness content solutions, Wexer, has partnered with ARK Living, a brand dedicated to enhancing physical, mental, and overall well-being. This partnership means end users will have access to high-quality wellness content that will support their overall health journey.

ARK Living™ was created to enhance individuals’ wellbeing through daily meditations, global meditations, and daily affirmations. The brand’s content is focused on helping people achieve their fullest potential by promoting “tranquillity, positivity, and inner connection”.

Contact +1 917 300 0673, E: content.partnership@wexer.com, www.wexer.com

Chadson Engineering founder and Chief Executive Peter Hobson with Valentina Tripp.

Products

Proludic Play Equipment installed at Phillips Park in Lidcombe

Cumberland City Council has completed works to Phillips Park in Lidcombe, western Sydney, where the space underwent a full playground upgrade with equipment from Proludic Australia.

With several new multi-function play structures suited for all ages, this larger play space replaces the old playground and now offers a learn-to-ride bike track, exciting playground areas with softfall surface, a nature play area and table tennis, together with lounge seating, shelter, shade sails and fencing. Contact 1300 800 181, E: info@proludic.com.au, www.proludic.com.au

Fitness On Demand and Motosumo partner to make interactive indoor cycling more accessible

Fitness On Demand has partnered with Motosumo in a move which combines their strengths to make interactive indoor cycling more accessible on any stationary bike.

Motosumo brings not only an extensive library of live and ondemand indoor cycling classes but also innovative technology that tracks real-time fitness metrics via smartphone sensors, allowing users to participate in immersive classes without needing specialised equipment.

Andy Peat, Chief Executive Fitness On Demand advised “by combining our extensive digital content library with Motosumo’s unique tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere. This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”

Contact 07 3123 5948, E: sales@fitnessondemand247.com, www.fodvirtual.com

Pladia launched to enhance visitor experience at cultural venues and events

Pladia has been launched as a premium solution designed to serve the cultural tourism market, offering arts and culture venues and events a cost-effective product suite to enhance the visitor experience.

Pladia is a software suite designed to transform visitor experiences by seamlessly blending physical and digital spaces. Its innovative platform enables museums, galleries, events and festivals the ability to ensure they remain at the forefront of visitor engagement by building, guiding, managing and improving visitor experiences.

Developed by the team at Art Processors, Pladia operates independently as an all-inclusive subscription technology.

Pladia is currently the software of choice for the Museum of Contemporary Art Australia.

Pladia has plans to scale globally with 33 staff operating out of Australia and the USA.

Vist their website www.pladia.io

Ticketbooth announces new digital ticketing partnership with Adelaide’s Feast Festival

Leading Australian ticketing agency Ticketbooth has announced its new digital ticketing partnership with Adelaide’s Feast Festival.

Sydney-based Ticketbooth, as part of the Leap Event Technology suite of event technology products, is transforming the event industry with their game-changing technology.

Leap Event Technology will provide Feast Festival with a white-label of its enterprise ticketing solution for live eventsone of the only white-label solutions offered by an Australian ticketing company.

Ticketbooth’s white-label platform provides Feast with the ability to seamlessly facilitate and manage ticketing, marketing, payments, and analyse customer data across all their hundreds of venues and events, from a single point of view. Ticketbooth offers exclusive data and insights to each venue or event organiser.

Go to www.ticketbooth.com.au

Felton Industries expands sustainable sea ng range

Felton Industries, Australia’s leading designer, manufacturer and supplier of Australian-made premium aluminium outdoor furniture, has launched a new range of timber and recycled plastic products for education, sporting, local government, industry and construction sectors.

Introducing the new range, Felton Industries Product and Marketing Manager, Drew Mackinnon stated “Felton is excited to release this new range made of more sustainable materials. Organisations nationwide are prioritising environmentally conscious choices, driving increased demand for outdoor furniture that aligns with these values.

The latest addition to Felton’s portfolio features a variety of products designed with both functionality and sustainability in mind.

Among the key offerings are the Peak Double Bench Seat, Peak Wall-Mounted Bench, and Peak Hexagon Tree Seat, all constructed with 85% recycled materials. These products maintain the high standards of durability and aesthetic appeal that Felton is known for, making them ideal for environments where resilience and low maintenance are crucial.

Contact 1800 834 016, E: sales@felton.net.au, www.felton.net.au

World Athletics extends track partnership with Mondo to 2029

World Athletics has announced an extension of its long-standing partnership with track and field surfaces provider Mondo.

The new five-year deal will see Mondo retain its position as an official supplier of World Athletics - a partnership that commenced in 1987.

Mondo’s partnership will see the Italy-based company actively involved in all World Athletics Series stadium events from 2025 to 2029 including next year’s World Athletics Championships in Tokyo, as well as the 2027 event in Beijing and the 2029 edition, which hosting rights have not yet been assigned for.

Contact Mondo distributor Spectrum Floors on 02 4611 7080/0404 389 566, www.spectrumfloors.com.au

SKIDATA acquired by ASSA ABLOY

SKIDATA, the Austrian-based access management solutions company that supports ski resorts, attractions, stadia and car parks, has been sold by the Swiss listed Kudelski Group to ASSA ABLOY of Sweden.

SKIDATA was founded in 1977 and has over 1,280 employees.

Commenting on the acquisition, Massimo Grassi, Executive Vice President of ASSA ABLOY and Head of Entrance Systems Division, advised “SKIDATA’s attractive product portfolio and strong performance in access solutions will enhance and complement our current offering.”

Contact SKIDATA Australasia on 1300 367 359, E: info.au@skidata.com, www.skidata.com

General Admission Entertainment unveils new Australian Booking Agency

General Admission Entertainment has launched its innovative booking agency, marking a significant milestone in the South Australian music industry.

Established in 2007 by Gareth Lewis and Aaron Sandow, General Admission Entertainment has been a stalwart supporter of local music, spanning roles from venue ownership to festival promotion and artist management over the years from Parklife to Soundwave to Groovin’ The Moo and as the current custodial of 500-capacity live music venue, UniBar ADL.

The newly unveiled booking agency aims to break down barriers for South Australian artists on a national scale, addressing the historic challenges of geographic isolation. This initiative represents a pivotal shift, offering a dual-tiered approach: a traditional artist roster alongside a groundbreaking self-managed service. This unique model empowers artists to maintain control over their bookings while leveraging GAE’s extensive network and professional resources.

Email gday@gaentertainment.com.au, www.gaentertainment.com.au

Products

Matrix Fitness Introduces the Onyx Collection, an Ultra-premium Cardio Line

Matrix Fitness has launched the Onyx Collection - a fivemachine assortment of ultra-premium cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail.

Introducing the range, Matrix Fitness notes “Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style.

“A large, captivating touchscreen console, intuitive appbased display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.”

Contact Matrix Fitness Australia on 1800 006 969, E: sales@matrixfitness.com.au, www.matrixfitness.com.au

KOJO joins PMY Group to transform global sport and entertainment offerings

KOJO, an award-winning sport, experience and entertainment company, has joined the PMY Group to further strengthen its intelligence, technology, and experience offerings globally.

For over three decades, KOJO has been a trailblazer in the sport and entertainment sectors, delivering renowned screen stories, immersive brand experiences, and unforgettable sporting events.

With a presence in 15 countries and a committed, diverse client base of over 1,000 venues, major events, and rightsholders, PMY is one of the leading technology partners for the live environment.

PMY Chief Executive, Paul Yeomans noted “we look forward to supporting KOJO as they continue to deliver world-class experiences in Australia, New Zealand, and around the globe.”

Post merger, KOJO’s leadership team, staff, operations, locations, and brand will continue, but now with the strategic, operational, and technological backing of PMY.

Contact 0400 260 886, E: apac@pmygroup.com, www.pmygroup.com

Liively technology looks to enhance event and venue experiences with seamless in-seat purchasing

An exciting Australian innovation is aiming to transform the live event and venue experience by enabling in-seat food, beverage and merchandise purchasing - ensuring patrons don’t miss the action while making purchases.

Set to be rolled out across stadiums and arenas globally, Liively addresses a previously unmet challenge in the events and venue industry by ensuring patrons don’t miss the action while making purchases.

Introduced at the Etihad Arena in Abu Dhabi the platform has been met with overwhelming positive feedback from both attendees and venue operators.

Advising that, by reducing long queues, Liively ensures patrons don’t miss the action while making purchases, Liively Chief Commercial Officer, Rory Toemoe explained “we have been able to showcase the service at some major global events, giving Liively increased exposure with patrons and potential clients.

“There is an appetite for this technology globally, particularly in stadiums and arenas hosting a high frequency of events throughout the year. They’re all looking for new and innovative ways to improve the customer experience and journey.”

Email hello@liive.ly, www.liive.ly

CME Group upgrade to Adelaide Oval lighting system shines at NECA Awards

CME Group’s groundbreaking LED tower lighting upgrade at Adelaide Oval has been recognised at the prestigious South Australian NECA Awards, taking home the Lighting Design & Construct award as well as the evening’s top accolade, the perpetual award for best South Australian project.

In just an eight-week lights-out period in 2023, the CME team switched the venue’s ageing high-intensity discharge (HID) tower lighting system to LED, making Adelaide Oval the only major stadium in Australia equipped with both immaculate white broadcast sports lighting and full-colour light show’ capabilities.

Importantly, the new lights are approximately 40% more energy-efficient, aligning with Adelaide Oval’s sustainability goals and not only enhancing the venue’s capabilities but also setting a new benchmark for stadium lighting in Australia.

Contact 1300 000 263, E: service@cmegroup.com.au, www.cmegroup.com.au

Bright Pool Services expands reach across greater Sydney

Bright Pool Services is an emerging company initially servicing the NSW Macarthur region and has expanded its reach to sites across greater Sydney.

Owner Peter Bright gained his experience from nine years at the Sydney Cricket and Sports Ground Trust (now known as Venue NSW), where he was Operations Supervisor for the members-only complex nestled between Allianz Stadium and the Sydney Cricket Ground.

In this role, he learned commercial pool maintenance management and looked to utilise it when he moved from the inner west suburbs of Sydney to Camden with his family in 2019.

Bright primarily started Bright Pool Services as a mobile commercial pool maintenance company and after 12 months he branched out into residential pools. His forthright and no-nonsense attitude and ability to complete jobs beyond expectation secured the business significant tenders and Bright welcomed returning customers.

In four short years, Bright Pool Services has grown to be a strong competitor in Sydney’s pool industry securing preventative and reactive maintenance tenders typically awarded to the ‘big-guns’.

Today, Bright Pool Services boasts clients including Schools NSW Infrastructure, President Private Hospital, Maroubra Seals Club, Learn to Swim schools and Country Club Estates.

As the business heads out of its infancy stages, it has just opened its first premises in Camden.

Contact 02 4611 7080/0404 389 566, E: service@brightpoolservices.com.au, www.brightpoolservices.com.au

Life Floor a key component at Dreamworld’s refreshed Ocean Parade

Since opening late last year, the refreshed children’s aquatic play space at Dreamworld’s Ocean Parade precinct has proven to be one of its biggest drawcards.

PicoPlay’s design for the retheming concept for the wellestablished and well-loved area included integration of new waterplay features and a nautical theme as part of a future master plan.

The refreshed project extends into Ocean Parade precinct including a reimagination of the bumper cars attraction and Serpent Slayer thrill ride, with the addition of a themed splash zone to help younger guests cool down in the warmer months.

The design was executed in such a way that the basic thematic elements were fabricated off site allowing the base construction and thematic elements to proceed in parallel not consecutively.

Dreamworld selected Life Floor as a key component of the project, with the soft fall surfacing leaders providing a colourful base in three shades consistent with the undersea/seaside themed design.

Life Floor partner Grassports Australia (QLD) installed 168 square metres of Ripple 2.0 texture floor in the colours Ocean, Aviator and Turquoise.

Contact Life Floor (Australia and New Zealand) on 1300 721 135, E: info@lifefloor.com.au, www.lifefloor.com.au

Synergy Fitness merges with South Korea’s DRAX Inc. to form DRAX Fitness Australia

strength equipment manufacturing since 1976, has announced its merger with South Korea’s leading fitness equipment brand, DRAX Inc - building on a strategic partnership commenced in 2020.

The two companies have joined forces under the new name DRAX Fitness Australia, marking a major step in expanding their presence and enhancing their product offerings across the global fitness industry.

Over almost five decades, Synergy Fitness has built a strong reputation for high-quality, durable strength equipment that serves commercial gyms, sports facilities, and fitness centres worldwide - remaining committed to designing and manufacturing innovative fitness solutions that meet the evolving needs of the global market.

At the forefront of fitness innovation since 2001, DRAX Inc. is known for its technological advancements and dedication to quality, becoming a leading name in the industry.

As part of its goal to become the world’s number one fitness brand, this merger allows Synergy Fitness and DRAX to combine their expertise, ensuring the delivery of cutting-edge fitness equipment and solutions that combine technology, quality, and performance to fitness markets across Australia and beyond.

Contact 07 5549 1883, E: info@synergyfitness.com.au, www.draxfitnessaustralia.com.au

Synergy Fitness, a pioneer in

Waterlink helps Little Fishes Swim School attain the right balance

Waterlink, a trusted name in pool maintenance and safety, recently played a pivotal role in enhancing the operations of Little Fishes Swim School.

With a legacy spanning over 14 years, Little Fishes Swim School serves its community in the Sydney suburbs by providing swimming lessons to 2,000 children each week.

However, due to its pool size, which was neither small enough to be considered residential nor large enough to qualify as a commercial aquatic centre, the learn-to-swim facility was faced with a challenge in accessing the necessary professional support to maintain the pool’s equipment and chemical balance.

In collaboration with All Pool Solutions, Waterlink undertook a comprehensive upgrade of the pool’s equipment. The installation of an Envirogen Saltwater Chlorinator and Waterlink’s latest LTS AOP UV System marked a significant advancement in the school’s pool technology. These upgrades offered superior water quality, enhanced disinfection, and long-term reliability, resolving the immediate chemical balance issues and providing a sustainable approach to pool maintenance.

The Waterlink LTS AOP UV System, known for its advanced oxidation capabilities, eliminates harmful contaminants, ensuring a cleaner and safer environment for both staff and students.

Contact 1300 897 200, E: sales@waterlink.com, www.waterlink.com

Xplor Technologies launches new Xplor Gym platform in Australia and New Zealand

Global software, payments and growth solutions leader Xplor Technologies, has announced the official launch of the Xplor Gym platform in Australia and New Zealand.

Described as “cutting-edge software set to revolutionise gym management”, the platform has been designed to streamline gym operations, enhance member engagement, and drive business growth for gyms, fitness centres, and health clubs across the region.

Built specifically for gyms and now enhanced with a range of advanced tools, the all-in-one platform empowers gym owners to save time, reduce manual work, and create seamless experiences for members and staff alike.

Email: sales@xplortechnologies.com, www.xplortechnologies.com/au

Selfloops announces GROUPEX partnership

Selfloops, a global leader in performance tracking and technology solutions for the fitness industry, has announced a major partnership with GROUPEX, Australia’s premier group exercise platform.

The strategic alliance will see GROUPEX become the official distributor of Selfloops’ state-of-the-art products and solutions across the Australian market, offering clients access to cutting-edge fitness technology for gyms and fitness studios.

Through this collaboration, Selfloops will introduce its comprehensive range of performance and tracking tools to Australia, including heart rate monitoring systems, real-time group workout platforms, and advanced analytics for trainers and participants. The technology is designed to enhance the group exercise experience, providing real-time data insights that empower instructors to deliver more effective, engaging and personalised workouts.

Contact Tony Zonato of GROUPEX on 0421 555 900, E: tony@groupex.com.au, www.groupex.com.au