Tips on creating a 'must visit' Expo site

TIP 1: Use Colour

There is nothing more boring than looking at the same grey floor and grey partitions over and over again at events. Try to brighten up your site by using colour which relates or compliments your business image and brand. Not only will this differentiate your businesses from the others at the event but it will also draw in curious patrons as they walk by.

TIP 2: Leave Space for Your Visitors

So many exhibitors make the mistake of filling their site space as much as they can with every product they stock. While it is good to stock a range of products on your site during the event, it is also important that you leave enough space for visitors to come through, browse and engage with you.

TIP 3: Visuals

Humans are visual. The first thing a visitor will look for when they arrive at the event and are browsing through the number of sites, is a sign, logo or information about what your company does. When you set up your site make sure you take a step back and look at it from a visitor’s point of view. Think to yourself, is this easy for me to understand.

TIP 4: Competitions

Running a competition on your site at an event will attract patrons to visit it. Make sure the competition is obvious. You will only collect leads when they can see and access the competition easily. Use signs and obvious visuals, such as arrows pointing to the barrel of coupon entries, to attract the crowds as they walk through the event. If you are running a competition, make sure you let the organisers know.

TIP 5: Demos

If you stock a product which could use a demonstration, such as the setting up and packing down of a camper trailer, then why not take advantage of this and draw a crowd. Set up times where you will do demonstrations of your products and inform your followers and visitors. Make sure you have signage at the event regarding the demos so that potential customers can come back and tune in.