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July 2010
Spring Summer 2010 campaign
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Leading Australian accessories brand Oroton,
%HVW :LVKHV announces supermodel Daria Werbowy as the 3DXOD 3DL]HV face of their Spring Summer 2010 campaign. 3UHVLGHQW $XVWUDOLDQV LQ )LOP Known for her unique bone structure, captivating
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eyes and statuesque figure, the Polish born model, regarded as one of the worldâ&#x20AC;&#x2122;s most renowned supermodels, is a favourite amongst top designers and photographers. Having shot campaigns for the likes of Prada, Chanel, Missoni and Yves Saint Laurent, she is one of the ;/,)664,9(5. c :,7;,4),9 most coveted faces in fashion. Daria currently holds
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shows in a season and has appeared on magazine covers and editorials worldwide. She is one of fashions â&#x20AC;&#x2DC;itâ&#x20AC;&#x2122; girls, possessing a â&#x20AC;&#x2DC;model off dutyâ&#x20AC;&#x2122; style like no other - a perfect ambassador for Oroton.
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MEDIA RELEASE for immediate release
July 2010
Daria Werbowy fronts Orotonâ&#x20AC;&#x2122;s Spring Summer 2010 campaign Leading Australian accessories brand Oroton, announces supermodel Daria Werbowy as the face of their Spring Summer 2010 campaign.
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Known for her unique bone structure, captivating eyes and statuesque figure, the Polish born model, regarded as one of the worldâ&#x20AC;&#x2122;s most renowned supermodels, is a favourite amongst top designers $V D SURXG VXSSRUWHU RI $XVWUDOLDQ¡V LQ )LOP ZH¡OO HYHQ and photographers.
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Having shot campaigns for the likes of Prada, Chanel, Missoni and Yves Saint Laurent, she is one of the 6LPSO\ HQWHU SURPR FRGH most coveted faces in fashion. Daria currently holds the record for opening and closing the most runway $,)6+,3 DW FKHFNRXW shows in a season and has appeared on magazine covers and editorials worldwide. She is one of fashions â&#x20AC;&#x2DC;itâ&#x20AC;&#x2122; girls, possessing a â&#x20AC;&#x2DC;model off dutyâ&#x20AC;&#x2122; style like no other - a perfect ambassador for Oroton. â&#x20AC;&#x153;Daria was our first choice as the face for our Spring Summer campaign. She has an understated approach to fashion. Her attitude, her look - she has such an international appeal. The moment Daria wore our pieces the season just came to life, she was a dream to work with.â&#x20AC;? Ana Maria Escobar, Creative Director - Oroton.
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The campaign was shot in Palm Springs by Australian Photographer, David Mandelberg. A modern twist on a 70â&#x20AC;&#x2122;s shoot, the story conveys the luxurious Gypset lifestyle, a desert oasis, glamour in the extremes, beautiful Technicolor ;/,)664,9(5. c :,7;,4),9 pastel palette, a glistening turquoise pool backed by a baron desert landscape.
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